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Microsoft Advised To Learn To Love Linux

mikael writes "ZDnet is reporting that the management guru Clayton Christensen (author of "The Innovator's Dilemma") has advised Microsoft to learn to love Linux. In particular he advises Microsoft to purchase "Research in Motion", otherwise they will see their applications sucked off from the desktop and onto handheld devices such as the Blackberry."

24 of 418 comments (clear)

  1. Love already there by LiquidCoooled · · Score: 5, Funny

    Microsoft already loves Linux.

    They bought SCO didn't they?

    --
    liqbase :: faster than paper
  2. Article has a flair for the dramatic by Dante+Shamest · · Score: 5, Insightful

    Microsoft's revenues/profits have been positive so far. Maybe they will face "oblivion"...but not in this decade.

    1. Re:Article has a flair for the dramatic by 16K+Ram+Pack · · Score: 5, Insightful

      The trouble with a "pile of cash" is that unless you are paying dividends and/or getting good stock growth, investors will start looking at it.

    2. Re:Article has a flair for the dramatic by Kippesoep · · Score: 5, Funny

      Considering how many people use their PC for the sole purpose of playing Solitaire, it might actually be a viable business model.

    3. Re:Article has a flair for the dramatic by Richard+W.M.+Jones · · Score: 5, Insightful

      People seem to forget that if Microsoft were to completely pull out of the Operating System, Office, games and internet markets (and just about everything else) and devote themselves to say... selling sol.exe (Solitaire for the non windows persons) for a dozen different platforms... even without a single sale, the pile of cash they are sitting on, in addition to their assets would be sufficient to keep them afloat for many many years.

      Not true at all. If Microsoft did this, their shareholders would demand the cash pile be given back to them immediately. If they didn't comply, the investors would get rid of the board and install another one with a sensible business plan. Microsoft could well implode under such extreme conditions.

      Rich.

    4. Re:Article has a flair for the dramatic by DenDave · · Score: 5, Insightful

      You may be right. However, just imagine for one second that a serious competitor succeeds in taking over 50% of the desktop market. How much in terms of annual revenue will Microsoft have to "make-up" with alternative business in order to uphold it's credit rating and cashflow? Billions, you are correct in assuming. How easy is it to come up with a business plan that can generate billions within the short to medium run? Not!

      Unless you play dirty, and by dirty I mean attempt to gain control of consumer behaviour in a proprietary sense, that is. to proprietarize behaviour that is currently non-propriety.

      You have guessed it: entertainement. Microsoft is aware of the potential revenue loss due to encraoching platforms and wishes to maintain revenue by getting control over music and movies and forcing it's proprietary format to maintain billions in revenue..

      --
      -if at first you don't succeed, stay the heck away from paragliding.
    5. Re:Article has a flair for the dramatic by Foofoobar · · Score: 5, Insightful

      Truly fascinating when you consider that they had to cut millions from employee benefits in order to declare a profit last quarter. Speaking as a someone who works across the street from them and whose company depends on them directly for 90% of their business, these guys are bleeding all over the floor. Sure they are an 8,000 lb gorilla but even they are not filled with an unlimited blood supply.

      But that's not the problem. The problem is that people in the industry have just seen Linux and Open Source strike that blow and are now realizing that if they ever questioned Microsoft's leadership, they have a new ally... and an ally that has the ability to hurt Microsoft. Camp lines are being drawn and the gorilla is hurt. This is when he's the most dangerous of course.

      Of course, OOS and Linux have not yet achieved maturity but they have established unbreakable inroads so even if the gorilla wa able to stave them off, they could not truly reduce the size and interest in it at this point.

      Open source effectively checkmates Microsoft's 8000 lb gorilla; Because Microsoft is heavily reliant upon maintaining a shrinking monopoly, they must focus all their energies on keeping it from growing.

      The patent wars have already begun and they will wage for probably another 10 years and there is only one obvious way to go and that is a better patent process and the negation of existing patents. This will strike a SERIOUS blow to Microsoft and the best that they can hope for is to influence the process because by this point, supporters of OOS and Linux will effectively have a greater combined strength.

      Microsoft's best hope is to entrench themselves in the desktop. As programming evolves, people will be spending far less time making products work together and more time building tools using tools (rather than the raw materials of machine language, etc). As a direct result of this, people will be developing for solely for environments. We already see this now with .NET and LAMP in that people are using tools built to interact with each other and to help them build other tools that can effectively communicate unhindered in a specific environment.

      By focusing on the desktop alone (and abandoning the server market), Microsoft can force Linux developers and supporters to focus their attention on the server side and while they fight amongst themselves for dominance, Microsoft can effectively move away from the server market and further entrench themselves in the desktop market/environment and effectively split computer science education into server side development and client side development.

      Microsoft DOES need to embrace the inevitable otherwise risk losing it all. But they must also throw out a large enough bone for the open source community to fight over to effectively remove their attention from their combined enemy and allow Microsoft to steal one last toy and make their getaway.

      --
      This is my sig. There are many like it but this one is mine.
  3. Ahhh by gowen · · Score: 5, Funny
    they will see their applications sucked off from the desktop
    Wow. Now that would be some innovative internet pr0n.
    --
    Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
  4. Unpossible by MadFarmAnimalz · · Score: 5, Insightful

    I almost feel sorry for Microsoft reading this article. He's right, and what's more I'd be surprised if many people at Microsoft didn't know it.

    But they can't; how precisely can Microsoft remain a profitable publicly traded company while embracing open source? Their software is all they have.

    IBM was in a fortunate position of being a major hardware vendor and therefore capable of switching revenue stream focus.

    But Microsoft?

    Can anyone else imagine Microsoft five years from now being known more and more as that company that makes really nice mice and peripherals?

    --
    Blearf. Blearf, I say.
  5. What this love will consist of by DrXym · · Score: 5, Insightful
    Half-baked port of .NET to Linux w/ large licence costs. Half-baked port of various network management protocols such as WBEM, to allow Linux to be a node in network managed by XP. Re-animated mouldy, half-baked IE for Unix. New 'Services for Linux', half-baked Linux layer for NT. Ad Nauseum.

    All of the above will receive scant support and will be axed after one release. A MS spokesman will cite 'no interest' for the reason even though the half-baked, shitty software and uncertain future has more to do with it.

    1. Re:What this love will consist of by korielgraculus · · Score: 5, Interesting

      Half-baked port of .NET to Linux w/ large licence costs.
      That would be Mono then.
      to allow Linux to be a node in network managed by XP.
      And that one would be Samba!
      New 'Services for Linux', half-baked Linux layer for NT.
      Or how about Services for UNIX? Already up to version 3.5. Apart from that a very reasoned out comment.

  6. Two bits by Anonymous Coward · · Score: 5, Interesting

    1) MS Linux exists, and has existed, for a while. It'll appear whenever there's a business need for it.

    2) What's stopping MS from having a non-GPL applications layer which enables them to deply Office and whatever they'd want on THEIR linux. Assume they'd charge a little under the standard distro's, or even include it in the cost of Office for Linux.

    The only hassle will be hiding the DRM for said Office where it can't be seen/modified - so it can't go in the kernel, etc. Could a binary loadable MS Driver do this for them?

  7. Obvious, thanks a lot by MadMirko · · Score: 5, Interesting

    It's an obvious business tactic to mimic a competitor if he is successful. Microsoft has done that before, and still does: Look at their Monad shell, which is designed by a team with an extensive Unix background. Microsoft is slowly testing the open source waters (f. ex. FlexWiki).

    It's not like another poster said that they fear it would undercut their Windows business. Why would there be an Office for Mac?

    So in conclusion, thanks for telling me the world isn't flat, Mr. Christensen

  8. Early days yet by delta_avi_delta · · Score: 5, Insightful

    While I think this is encouraging, I feel that it's a little alarmist: Microsoft still have an incredible monopoly. Of you non-techie friends (if you have any unconverted) how many *don't* run Windows? How many are terrified by the prospect of having to learn something other than Windows? How many think that Windows, OfficeXP, IE, and Outlook are the only applications they need, apart from games, which lets face it, are mostly written for Windows.

    I think Microsoft would have to play a lot of consecutive bad hands before they'll cede their desktop stranglehold.

  9. Lessons from history by e6003 · · Score: 5, Insightful

    History is full of companies who fell out of the limelight because they couldn't or wouldn't adapt to new technology. One is happening right now as Kodak struggles to remain relevant in the world of digital photography (and it seems to me, they are trying to earn money from "traditional" photographic services such as printing, applied to digital photography - I'm not sure this will be successful). Where are all the typewriter manufacturers in a world of word processing? Despite the FUD and lock-in tactics (tactics that are becoming less and less successful with each iteration IMO), the same fate awaits Microsoft it they refuse to adapt. In contrast, look at IBM - in hibernation throughout much of the 1990s but emerging ready to do business with open source - and that's just one example of how they've adapted over the course of their history. Gates and Ballmer would do well to study this.

  10. Re:Extremely interesting... by DJ-Dodger · · Score: 5, Interesting

    How about: they won't bring Office to Linux because there aren't enough potential customers to justify the cost of the port?

    There may be more Linux users than Mac users now, but I believe and I'm sure their market research must show, that a much smaller percentage of Linux users would actually purchase and use Office.

  11. Re:Extremely interesting... by HBI · · Score: 5, Insightful

    If Office were on Linux I could port all my end users to Linux without issue.

    OOO /Star/Koffice/whatever just aren't good enough to prevent the person proposing the change losing their job once the end users have trouble interoperating with Windows clients. If it's Office, just blame Microsoft and keep your job.

    And yes, I would keep a copy to stop from having to dual boot like I do now.

    --
    HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
  12. Look at Novell? by e6003 · · Score: 5, Interesting

    Netware (hammered throughout the 90s by Wintel servers) and Unixware (offloaded to Santa Cruz Operation after only about 3 years) was "all" that Novell had. They are going through a painful, but necessary and promising, transition into a software services company. I think the more accurate summation of MS' problem is that they've angered far too many people for far too long, and even if they take the Damascus road tomorrow they may find a severe lack of partners and customers would kill them instead.

  13. Re:Extremely interesting... by prescot6 · · Score: 5, Insightful

    If Office were on Linux I could port all my end users to Linux without issue.

    I completely agree. Think about everything that your average user uses their computer for. You get internet/email and office, and a couple other programs such as Quicken... and games.

    If you have Office, it makes it so much easier for the user because instead of having to learn ALL new programs, they just have to use a different internet browser.

  14. Re: Extremely interesting... by gidds · · Score: 5, Insightful
    Actually, the point is: how many Linux users would buy Office?

    Even in the Windows world, where users are used to paying exorbitant fees for software, Office would still be in trouble without OEM deals, bundling, and other reductions. Without those, and in a market used to getting software for free, the prospects can't look good...

    --

    Ceterum censeo subscriptionem esse delendam.

  15. RTFB by mangu · · Score: 5, Insightful
    If you read Christensen's fine book, you'll see that Microsoft is acting *exactly* as predicted. So did all the other companies mentioned in "The Innovator's Dilemma". And that's what makes it a dilemma. Why should a company abandon its business to start on another, apparently less lucrative line, which offers less utility to the company's clients?


    Well, Christensen argues, according to many examples in many fields, ranging from excavating equipment to department stores, the new businesses, despite being apparently inferior in some ways, will end in dominating the whole field. That happens because the new way of doing business will evolve faster than the old, established way. Why evolve, if it's the best and most lucrative way? And, when the old managers wake up, it's too late.

  16. Many would use MS Office in Linux. by Devi0s · · Score: 5, Informative

    MS Office is the only tool that can correctly render *ALL* Microsoft Word .doc documents. Anyone who collaborates with clients by passing Microsoft Word .doc files around needs to use Office, with the exception of those who do not use custom templates or other Word features.

    In a recent thread about OpenOffice, (http://slashdot.org/article.pl?sid=04/10/13/13392 21&tid=185) I tried to summarize some of the major points that were repeatedly mentioned, and a major point was:

    OpenOffice's storage format is not .doc. Just like MS Word saves documents by defualt in it's (proprietary, closed-source) native format, .doc, to leverage all of Word's features (instead of .rtf or .xml or .sxw), OpenOffice needs to store documents in it's native (non-proprietary, open-source) format, .sxw, to leverage all of it's features.

    However, OpenOffice is a great tool to give to developers, IT staff, and anyone else that does not have to collaborate with clients, executives, and managers by passing around Word .doc files. A simple PDF of their sxw document will do and it's a hell of a lot cheaper (free).

    The lack of full .doc support in OpenOffice is one of about three remaining things that keeps me from moving to Linux in the workplace.

    2) Assonine developers that insist on perpetuating Microsoft's browser monopoly and closed standards that use Internet Explorer only technologies to deliver their content. (ActiveX tops my list here). Unfortunately, to do my business, I am unable to boycott all of these sites.

    3) The MS Exchange connector tools for Linux email clients are not yet capable of dealing with some of the features of Exchange / BackOffice that are leveraged by my employer.

    --
    - Have you ever noticed that the more you learn about technology, the more stupid you sound trying to explain it?
  17. Stop helping the beast. by vettemph · · Score: 5, Insightful

    Please don't give microsoft any survival tips.
    signed,
    A guy who does not miss macro viruses. (or any viruses for that matter.)

    --
    The government which is strong enough to protect you from everything is strong enough to take everything from you.
  18. How to kill Linux MS Style. by slashzero · · Score: 5, Interesting

    If Microsoft really wanted to get rid of Linux they should do exactly what they did to Java. Create a horrible version of Linux. Release it as an easy to use Microsoft branded version of Linux but purposely cripple it. People that don't know any better will try to use it. They'll notice that it's doesn't work as good as Windows (Due to the crippling by MS) Microsoft will then say that it's not their fault, it's innate to Linux then everyone will run back to Windows and believe that Linux is innately broken just like Java.