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Microsoft Advised To Learn To Love Linux
mikael writes "ZDnet is reporting that the management guru Clayton Christensen (author of "The Innovator's Dilemma") has advised Microsoft to learn to love Linux. In particular he advises Microsoft to purchase "Research in Motion", otherwise they will see their applications sucked off from the desktop and onto handheld devices such as the Blackberry."
Microsoft already loves Linux.
They bought SCO didn't they?
liqbase
Microsoft's revenues/profits have been positive so far. Maybe they will face "oblivion"...but not in this decade.
Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
As someone who has read much of Christensen's work, I am not surprised that he would make this suggestion (and I agree with it), but I am excited to see it out in public...
I agree with him that the greatest threat that Microsoft faces is the unwillingness to destroy its existing business to create a new business.
Why won't Microsoft bring Office to Linux? Because that would undercut the Windows business.
Why hasn't Microsoft gone ahead with a truly revolutionary approach to a MediaPlayer or Handheld? Because that would undercut the Windows business.
It is about keeeping the Windows business going. Think about it, how many differnet flavors of "Windows" have we seen for totally different uses and platforms?
Yours,
Jordan
I almost feel sorry for Microsoft reading this article. He's right, and what's more I'd be surprised if many people at Microsoft didn't know it.
But they can't; how precisely can Microsoft remain a profitable publicly traded company while embracing open source? Their software is all they have.
IBM was in a fortunate position of being a major hardware vendor and therefore capable of switching revenue stream focus.
But Microsoft?
Can anyone else imagine Microsoft five years from now being known more and more as that company that makes really nice mice and peripherals?
Blearf. Blearf, I say.
Microsoft advised to learn to love Linux
Martin LaMonica
CNET News.com
October 18, 2004, 09:40 BST
A US management guru has advised Microsoft to acquire Research in Motion and pay closer attention to open-source projects on mobile devices, or face oblivion. Management guru Clayton Christensen has a paradoxical answer for Microsoft to the challenge posed by open source: invest in Linux applications for handheld devices. Christensen, an associate professor at Harvard Business School, is the author of the 1997 "Innovator's Dilemma," a book that describes how good companies often fail because business managers don't embrace "disruptive" technologies. Open source is a clear disruption to Microsoft and the software industry in general, Christensen told attendees at the Future Forward technology conference here on Thursday.
"Where Linux takes root is in new applications, like Web servers and handheld devices. As those get better, applications will get sucked off the desktop onto the Internet, and that's what will undo Microsoft," he said. The software company can respond to this market disruption by setting up a separate business that will "kill Microsoft," Christensen said. If it doesn't react to the rise of Linux desktops on handheld computers, it will miss a coming wave of new applications and market opportunities, he said. Microsoft has already conceded that open-source software poses a significant challenge to its business. The company could not be immediately reached for comment on Christensen's remarks.
Christensen has observed that companies regularly stumble when they follow the well-established management practices of planning and listening to customers. To succeed, companies should not only cater to customers and continue improving their existing products, he argues. They should also set up separate business units to capitalise on new technologies, even though these may be poor-quality, low-margin products. Digital Equipment, for example, grew rapidly in the late 1980s by selling mini computers, which were a simpler, lower-cost option to mainframes, he said. But when other PCs began to take hold, the company didn't pursue that market for economic reasons: PCs offered substantially lower profit margins and didn't meet the technical needs of existing mini-computer customers.
In Microsoft's case, Linux applications on handheld devices are a threat to its lucrative business of selling desktop PC applications for its Windows operating system. "As computing becomes Internet-centric, rather than LAN (local-area network)-centric, their stuff runs on Linux, because it's all new," he said. He noted that people increasingly leave their laptop PCs at home when they travel and instead rely on handheld devices, such as Research In Motion's BlackBerry. Linux also provides a cheap, commoditylike alternative to Windows -- the basis of Microsoft's business. Although Linux didn't use to be as functional as Windows or Unix, adoption of the operating system grew rapidly because it met the needs of simple applications and is relatively cheap. A similar dynamic is now occurring in the database market with open-source products such as MySQL, Christensen said.
Christensen said that Microsoft should move progressively into Linux applications over the next six or seven years, because that sector will offer better opportunities for growth than operating systems or databases. He suggested that Microsoft acquire Research In Motion to accelerate the move, rather than continue to invest in making Windows run better on handheld devices. "As the BlackBerry becomes more capable, applications will get sucked onto it. Those are kind of places where growth is," he said. "If Microsoft catches it, they'll be all right."
All of the above will receive scant support and will be axed after one release. A MS spokesman will cite 'no interest' for the reason even though the half-baked, shitty software and uncertain future has more to do with it.
But it seems wierd that the guest speaker at an event hosted by Research In Motion would advise Microsoft to purchase Research in Motion.
That seems a little, um, strange.
1) MS Linux exists, and has existed, for a while. It'll appear whenever there's a business need for it.
2) What's stopping MS from having a non-GPL applications layer which enables them to deply Office and whatever they'd want on THEIR linux. Assume they'd charge a little under the standard distro's, or even include it in the cost of Office for Linux.
The only hassle will be hiding the DRM for said Office where it can't be seen/modified - so it can't go in the kernel, etc. Could a binary loadable MS Driver do this for them?
It's an obvious business tactic to mimic a competitor if he is successful. Microsoft has done that before, and still does: Look at their Monad shell, which is designed by a team with an extensive Unix background. Microsoft is slowly testing the open source waters (f. ex. FlexWiki).
It's not like another poster said that they fear it would undercut their Windows business. Why would there be an Office for Mac?
So in conclusion, thanks for telling me the world isn't flat, Mr. Christensen
...microsoft is about to show you some hard lovin'
While I think this is encouraging, I feel that it's a little alarmist: Microsoft still have an incredible monopoly. Of you non-techie friends (if you have any unconverted) how many *don't* run Windows? How many are terrified by the prospect of having to learn something other than Windows? How many think that Windows, OfficeXP, IE, and Outlook are the only applications they need, apart from games, which lets face it, are mostly written for Windows.
I think Microsoft would have to play a lot of consecutive bad hands before they'll cede their desktop stranglehold.
History is full of companies who fell out of the limelight because they couldn't or wouldn't adapt to new technology. One is happening right now as Kodak struggles to remain relevant in the world of digital photography (and it seems to me, they are trying to earn money from "traditional" photographic services such as printing, applied to digital photography - I'm not sure this will be successful). Where are all the typewriter manufacturers in a world of word processing? Despite the FUD and lock-in tactics (tactics that are becoming less and less successful with each iteration IMO), the same fate awaits Microsoft it they refuse to adapt. In contrast, look at IBM - in hibernation throughout much of the 1990s but emerging ready to do business with open source - and that's just one example of how they've adapted over the course of their history. Gates and Ballmer would do well to study this.
But Research In Motion's Blackberry is not any kind of free-software platform. It runs yet another proprietary operating system, requiring (at the moment) proprietary development tools. It has nothing to offer over Windows CE (except possibly quality of implementation).
Netware (hammered throughout the 90s by Wintel servers) and Unixware (offloaded to Santa Cruz Operation after only about 3 years) was "all" that Novell had. They are going through a painful, but necessary and promising, transition into a software services company. I think the more accurate summation of MS' problem is that they've angered far too many people for far too long, and even if they take the Damascus road tomorrow they may find a severe lack of partners and customers would kill them instead.
keep their RIM jobs?
Take what Christensen says with a grain of salt. I used to admire Clayton Christensen, but over time found he was more business pop culture than substance. John Dvorak put it better than I could when he wrote a piece ome time back http://www.pcmag.com/article2/0,1759,1628049,00.as p
Christensen's 15 minutes is up. Back to business.
The world is made by those who show up for the job.
Well, Christensen argues, according to many examples in many fields, ranging from excavating equipment to department stores, the new businesses, despite being apparently inferior in some ways, will end in dominating the whole field. That happens because the new way of doing business will evolve faster than the old, established way. Why evolve, if it's the best and most lucrative way? And, when the old managers wake up, it's too late.
Here is a reality check for you guys caught in the Slashdot distortion field:
- Microsoft had 36.8 BILLION dollars in revenue last year (up from 32 BILLION the year before)
- Microsoft had 8.6 BILLION dollars in NET PROFIT last year (I wish I could fail that much)
- Microsoft has 70 BILLION dollars of cash
- Microsoft has seen revenue and profit growth for every year of their existence
Thank You. Now wake up.
MS Office is the only tool that can correctly render *ALL* Microsoft Word .doc documents. Anyone who collaborates with clients by passing Microsoft Word .doc files around needs to use Office, with the exception of those who do not use custom templates or other Word features.
2 21&tid=185) I tried to summarize some of the major points that were repeatedly mentioned, and a major point was:
.doc. Just like MS Word saves documents by defualt in it's (proprietary, closed-source) native format, .doc, to leverage all of Word's features (instead of .rtf or .xml or .sxw), OpenOffice needs to store documents in it's native (non-proprietary, open-source) format, .sxw, to leverage all of it's features.
.doc files. A simple PDF of their sxw document will do and it's a hell of a lot cheaper (free).
.doc support in OpenOffice is one of about three remaining things that keeps me from moving to Linux in the workplace.
In a recent thread about OpenOffice, (http://slashdot.org/article.pl?sid=04/10/13/1339
OpenOffice's storage format is not
However, OpenOffice is a great tool to give to developers, IT staff, and anyone else that does not have to collaborate with clients, executives, and managers by passing around Word
The lack of full
2) Assonine developers that insist on perpetuating Microsoft's browser monopoly and closed standards that use Internet Explorer only technologies to deliver their content. (ActiveX tops my list here). Unfortunately, to do my business, I am unable to boycott all of these sites.
3) The MS Exchange connector tools for Linux email clients are not yet capable of dealing with some of the features of Exchange / BackOffice that are leveraged by my employer.
- Have you ever noticed that the more you learn about technology, the more stupid you sound trying to explain it?
Please don't give microsoft any survival tips.
signed,
A guy who does not miss macro viruses. (or any viruses for that matter.)
The government which is strong enough to protect you from everything is strong enough to take everything from you.
But can't you just see Steve Ballmer thumping his shoe on the table and proclaiming "We will Berry you!"
One line blog. I hear that they're called Twitters now.
If Microsoft really wanted to get rid of Linux they should do exactly what they did to Java. Create a horrible version of Linux. Release it as an easy to use Microsoft branded version of Linux but purposely cripple it. People that don't know any better will try to use it. They'll notice that it's doesn't work as good as Windows (Due to the crippling by MS) Microsoft will then say that it's not their fault, it's innate to Linux then everyone will run back to Windows and believe that Linux is innately broken just like Java.
Their products do have something in common
SLASHDOT: news for people who can't concentrate on work or have no life at all and got tired of yelling back at the TV.
So, um, when do they love you?
What if Microsoft decided to put some support behind Linux? Suppose they take the current source, fix the issues, get decent drivers and make it look pretty. They then slap their logo on it and release it. (Either by download or sticking it on a CD and charging for it.)
OK, they've lost money on it. But if they suddenly switch half the Linux community to Microsoft Linux (never thought I'd say those two words together!) they then control that market too.
PocketGamer.org - For the gamer on the go!
To put it succintly.
Linux is to Microsoft today
what Microsoft was to IBM/OS in the 80's:
A cheap low quality alternative.
Seems fate is not without a sense of irony.
- these are not the droids you are looking for -
Agreed, at times people seem to think that Microsoft could just implode one day due to a bad business decision and almost immediately cease to exist.
I think that Microsoft *as we know it* could implode one day doe to a bad business decision. Does this mean that they will still be making software? Don't know....
People seem to forget that if Microsoft were to completely pull out of the Operating System, Office, games and internet markets (and just about everything else) and devote themselves to say... selling sol.exe (Solitaire for the non windows persons) for a dozen different platforms... even without a single sale, the pile of cash they are sitting on, in addition to their assets would be sufficient to keep them afloat for many many years.
The business has decided to give away a large portion of its cash pile to its stockholders in the form of a buyback program and a huge dividend.
That is not to say that Microsoft could not sustain their operations for a long time via debt financing...
Now, the software suffers from an extreme economy of scale (variable costs are very low, fixed costs are very high), so if sales of Windows start to fall, it impact's Microsoft's budget really fast. THey are still forecasting something like 6% growth next year. But what happens if they end up losing market share to Linux? They can afford to cut prices *now* without endangering their operations, but if they lose market share this will not necessarily be the case.
Microsoft is under attack from multiple angles from rapidly maturing and credible compeition: OpenOffice, Linux, etc. These programs threaten their conjoined twin cash cows of Windows and Office. And if they can get 30% of the market (assuming no market growth), they will render Windows and Office unprofitable at current prices and budgets. Even half that would cut their profit by 50%. Now if the market grows those numbers grow with it, of course. At that point, Microsoft can either increase prices (damage their competitivity) or cut costs (pay programmers less and spend less on marketing, thus damaging their competitivity).
At this point, I do not see a long-term future for Windows in the face of Linux. And by the time Longhorn ships, we may be at a critical point.
LedgerSMB: Open source Accounting/ERP
Available candidates:
Christensen tells you not to listen to your customers too much.
Drucker says that above all you must listen to your customers.
Peters says you must have a corporate culture in place and it's more important that you follow the values of the corporate culture than what those values happen to be.
I'm afraid I don't remember the name of the current that stress how vital it is to deliberately piss off and drive away the customers that are costing you money (e.g. by asking for tech support)...
Whatever you feel like doing with your customers, you can find a management "expert" to back you up.
"How to Do Nothing," kids activities, back in print!