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The Cult of Mac
The form and structure of the book is a cross between a Wired magazine (for which Kahney has long written on Apple) and a coffee table book. There are great pictures of people, machines and art to appeal to the eye. Some pages are all pictures, while others are primarily text -- most are a combination of the two. The layout is always attractive. If this were a book from Apple, the style would be cleaner and there would be less emphasis on the past; this book is from and for the fans, though, so the style is more edgy and chaotic.
The book is divided into five large sections. The first covers the Macintosh itself, its users, its evangelists, and a little of its history. Including, to my amusement, but not surprise, its connection with pot, which occupies three pages. Wozniak is covered lovingly, and Jobs is painted with the same awe, love and hate brush that the community uses. Leander even covers the TV and movie Macintosh spotting, where the good guys always use Macs and the bad guys always use PCs.
Section two takes us into the MacWorld phenomenon. The secrecy, the crazy crowds, the keynote -- the whole shebang. We also get a look into the Mac phenomenon in Japan.
The final three sections are the most interesting to the hardware lovers. Section four covers modifying the Macintosh, futuristic designs, and the variety of things that have been built from dead Macs. The fourth section is about collecting Macintoshes; there is an excellent image here of a reception desk built entirely of old Mac Classics. Some attention is also paid to the devotees of Apple tsotchkes -- the shirts, the pins, the shoes, and other logo-branded novelties.
The final section is all about what comes next. Here Leander covers the iPod and its subculture, as well as the ongoing cultural battle between Microsoft users and the Mac world. The author even goes so far as to associate the construction of the swivel head iMac to that of a newborn baby to justify our attachment to it. And that makes my Powerbook a what?
There is a lot of great material in this book just to flip through, or to sit down for an enjoyable read. For the technically minded, there is nothing here to help you write better code or get more out of the operating system. This is a book about a culture, its icons, its people, and its ideology.
I can't recommend this book for a PC person, Unless he's interested in learning about the phenomenon or becoming part of it, I doubt there is much he'd interesting in this book. A PC user uses his machine to perform a task and thinks little of the machine itself. A Mac, on the other hand, is a key component of an integrated lifestyle. If you don't live the lifestyle and you care to know more about it, then check out the book. Otherwise, you might as well skip it.
As a Mac enthusiast myself I really enjoy this book. I started programming on the Macintosh with the first 128K machine, took a hiatus on Windows for a couple of years, and switched back with OS X. I've been to a MacWorld and seen some of the phenomenon first-hand. But it's nice to see it catalogued here in such an attractive, nicely constructed, well-written book.
In the early days of Apple versus Microsoft we had a real culture war, command line versus GUI. Windows won. Which is bad because Mac is, IMHO, better. But the Windows victory does allow us in the Mac camp to revel in our own individuality. This book is a fun way for new and old Mac fans alike to share in the common insanity which is our somewhat unrealistic love for this computer and it's company.
I'm certainly glad this book came out before Christmas. Now I know what I am going to give a couple of my fellow Macaddicts.
Reviewer Jack Herrington authored Code Generation in Action, and edits the Code Generation Network. You can purchase The Cult of Mac from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, carefully read the book review guidelines, then visit the submission page.
ok, i've never heard of this, but the first google search came up with this page
Marge, get me your address book, 4 beers, and my conversation hat.
A PC user uses his machine to perform a task and thinks little of the machine itself. A Mac, on the other hand, is a key component of an integrated lifestyle. If you don't live the lifestyle and you care to know more about it, then check out the book. Otherwise, you might as well skip it.
Being someone who spends equal time all day on a PC and Mac (G4 and G5), I can tell you that a Mac in no way is a "key component of an integrated lifestyle". It's a computer that happens to run an alternate OS and have a good marketing department, which is nice if you don't like windows or you are a drone consumer who cares about what is 'cool'.
WTF? Certainly PC users don't care about the machine.
Fucking Mac snobs.
It doesn't get much more main stream as far as Apple products go.
This reminds me of Saturn (at least when they first came on to the scene). Here was a company that did things differently, even in an off-beat way, and was rewarded with the type of customer loyalty that gives Harvard MBAs wet dreams.
Such companies define the "niche" market that everyone seems to talk about these days. It's the narrow market that captures the imagination and excitement of its customers.
Of course, one cannot manufacture this. I think its formation is a rare combination of vision, guts, luck, and a willingness to task risk. Unfortunately, the vast majority of companies today have none of this, valuing things like "vision statements" or "world class (insert skill)" over creativity and audacity.
-- Fugacity: Confusing chemists since 1908
This is where the culture comes in bringing in a sense of loyalty to the product you use. I don't feel like PC users have that same phenomenon and maybe if they understood it they wouldn't rant and piss and flame on here about price differences and single mouse buttons.
Sounds like a good read; I enjoy studying the social aspects of our industry.
.bashrc file.
Having touched my first Unix system back when I was 9 years old (actually it was a Silent 700 terminal, built-in acoustic coupler modem, dialing into System III) I've been fanatical about the command-line, anc always views Macs as a curiousity more than anything else. Worthy of derision most of the time, and of a nod now and then.
I then got stuck on the Windows platform for the longest period of time, and it was partially my own choice. I was doing Java development at the time, and the JVM from Sun was better than the early JVMs for Linux. That, and the fact that I kept getting more and more Micro$oft-based attachments that when edited with the early Star Office would be mangled beyond hope when I sent them back.
One day last year my wife let me play with her PowerBook running OS X. It had a really nice JVM that ran Java apps with blazing speed. (Yes, "Java" and "blazing" in the same sentence!) It ran Micro$oft Office programs, and in most cases, with more reliability than their Windows counterparts. It was infinitely more usable than Windows' best user interfaces. And best of all, you could fire up a shell and run vi on your
I went head over heels.
Now, I still have Linux systems (and even a FreeBSD system) in my server room, but my desktop and my laptop are all Mac OS X, and I've never needed to look back to Windows again. Am I a "fanboy"? Probably. (I even got an iPod.) But I'm a fanboy because of what's under the hood now, not because of the path Apple took to get here.
As a mac user, btw, I'd like to say that there are so many stereotypes that are simply not true about many Mac users.
I'm constantly amazed by how many stereotypes there are of Macintosh users, and it's actually quite offensive sometimes. "Oh, you're a MAC GUY, I see....our PCs aren't GOOD ENOUGH for you" is what invariably follows. Most of the time, I politely side-step platform-preference questions now, because of the assumptions and image people place on me when they learn I'm a mac user are just so goddamn tiresome.
Please help metamoderate.
I met Leander about a year ago down at TechTV for Mitnick's "back online" show and was impressed with how down-to-earth he was. While other media folks were working to impress each other with accomplishments, he did his job quietly and turned out a good article afterwards.
While some people might see this as cheerleading for Apple, the same can be said for some Windows-favoring and Linux-favoring journalists. The difference I found with him was how *normal* he seemed, compared to other journalists that I have met.
X _ X
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I'm curious if there is a picture of my cube fishtank (http://home.comcast.net/~jleblanc77/cube/) in the book. The author and I exchanged some emails about it. Has anyone seen the book yet, and know if it's in there?
My sig is blank, I typed this by hand.
(Arguments that its Xerox's GUI, some people use a command-line, There's a command-line in Mac OS X now aside.)
"I'm a Genius!"*
*Not an actual Genius
Compared to Grand High Emperor Linus and his Linux empire! He's aided by Arch Supreme Bishop Stallman and his army of F/OSS programmers!!
Ah, the classic "get a life" business. What kind of life do you have in mind? Passions are what make life interesting. Some people obsess over sports, some over Macs, some over Star Trek, some over toy trains-- they have lives. People who obsess over other people have lives too. People who go around criticizing any show of exuberance as juvenile...well, I'm not sure about them.
Planning on making a trip to Boston this weekend, to tell everyone here how they should "get a damn life, it's only a baseball team, they're not a church or anything"?
Not to start a flamewar, but....
In the early days of Apple versus Microsoft we had a real culture war, command line versus GUI. Windows won. Which is bad because Mac is, IMHO, better.
The Mac may or may not be better; that's certaintly debatable. What's not debatable is that it's much, much, MUCH better that Microsoft won. If Apple had won, how long would we have been saddled with proprietary hardware with proprietary software? A LONG-ASS time, and Macs would have been far more expensive. The only reason that a Mac is "only" 50%-2x the price of a PC is because PCs are so cheap. Without PCs, we would be totally at Apple's mercy, and they don't exactly have a good track record of not gouging their customers.
Microsoft may have its flaws, and they may charge too much for their software (although, I could argue that you get a lot of technology for a measly $129 retail), but at least they never tried to come out with a "Microsoft PC" with proprietary hardware.
What's amazing is that Apple is still too stupid to realize that the money is in the software, not the hardware. It's really mindblowing when you think about it. If Apple had won, then they WOULD have been a petal-to-the-metal monopoly that would have had to be broken up.
Sometimes it's best to just let stupid people be stupid.
However cult-ish you think Mac users are, or ever were, the Amiga users were zealots for their machines on a scale you probably will never truly comprehend unless you were there, a part of it.
Oh sure, Mac users love their machines.
Amiga users went beyond love. They worshipped their computers, fought for them, spent money they didn't have to keep the companies who sold Amigas and Amiga-related soft- and hardware in business. You wanna talk hardcore, you look at the former Amiga communities. THAT will forever define the meaning of the term hardcore for me, and nothing I've seen yet comes close.
Even now, a decade after the platform basically folded up, there are large groups of people who want to revive the spirit of the Amiga.
Mac users may think they're a cult, but they're just a pale shadow compared to Amiga users.
Ha ha ha.. too funny.
I can't speak for anyone else, but I didn't buy a Powerbook to be cool. Believe me, using a Mac you have to develop a thick skin very quickly, as everyone who sees you using one will accuse you of being a crazy evangelist or snobby elitist. (Case in point.)
I bought it because I like the way the OS works, and the software is perfect for what I want to use a computer for. And this is after 10+ years of using Windows PCs, not to mention giving Linux a try.
The only trend-humping lemming behavior I ever see is from people who make knee-jerk assumptions that anyone who uses a Mac must be part of the Steve Jobs "cult."
I agree Mac is doing a good job these days. I was a die hard PC person for the past 20 years and I admit i hated Mac and it's entire user base, but I couldnt' explain why. Years later I just think I hated Mac/users because they were different and it didn't make sense.
Now Apple embraces open standards such as Unix / BSD and throws their beautiful GUI on top of it. I personally enjoy using the Mac whereas when I used my PC I didn't enjoy it, I just used it. Plus after using PC's for so many years you come to release everything keeps repeating itself (better 3d cards, more RAM, faster CPU's, etc) however in the Mac world things do get quicker like PC's however they veer off into the 64-bit RISC world which most PC fans only dream of.
You people can make fun of me, but it comes down to you get what you pay for. You spend $50 grand on a Porsche and you get high quality, and you don't have to question "do i like this". Same goes for PC's. People have their hobbies and like to invest in what they believe in. Nothing wrong with enjoying Macs for their raw performance, logical architecture, and open source standards.
I dig Mac in a big way and anybody who disagrees, go and try using a Mac for a bit if you can. You will find you enjoy computing again.
No PC user on this earth is more rabid than the devoted PC gamer. Rabid in many good ways, to be sure. But part of that then is probably the huge expense they sink into systems, like $600 video cards.
Paying a little bit more for a Mac over a PC does not look nearly so extreme compared to that.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Then you are not a Mac User, your just happen to use a Mac.
If a Mac user is not someone who uses a Mac, then what is one?
I use an iBook for both my work stuff and my home stuff. I have an iPod. I got the free subscription to MacWorld. I have all of the accoutrements of the Mac User subculture.
I got the iBook because it does what I need it to do. Because it runs on top of BSD and GNU, I can get it to do a lot of other things. I got it because it revolves around my life. My life does not revolve around it.
In fact, it is that very thing that caused me to "switch." With my Windows box, I had to diligently upgrade it, monitor the many hardware components to make sure they were working together... I spent more time getting it to work than I spent working on it. My life revolved around the PC.
I dedicate as little time as possible to maintaining my Mac, and the question in my mind is always: What have you done for me lately? The day it stops serving me, I will drop it. This is not a lifestyle choice. This is merely: Do what I need done efficiently, or I'll find something else that can.
The Mac has been a better experience than the PC for me, but that has more to do with having the proper drivers and a pre-assembled machine than anything "Mac"-y about it. I might have had an equal experience buying an Inspiron or a Vaio if I used the OS as installed by the manufacturer.
I've got a life. An iLife.
Some of us just don't like Windows much -- though I personally use Mac and Windows both...as well as Linux, though due to reliability issues and the presence of a good version of Word I use the Mac for all my school stuff.
;)
Though I will confess that I do tell others to get a Mac -- though mainly when they complain about their Windows PCs. Then they'll shut up about Windows, I have enough trouble with Windows on my Windows boxes at home, but also have a geek reputation and therefore have to take up some of the aspects of the Rabid Mac Zealot (but not the tattoos!) in order to sort of get people not wanting me to fix their Windows machines. I'll still help them to the best of my ability, just mention the Mac while I do it -- and that position may change if and when Longhorn starts turning up, because I'm probably not going to be getting too familiar with it. Plus, I like my friends to not have as many computer problems -- the actual emotion at the heart of the much-touted "evangelism." Yeah, you heard it here; plain old altruism for your friends' nerves, spouses, and pocketbooks, of the sort that has existed since time immemorial, is the reason some people tell others to get a Macintosh.
The actual Mac lifestyle, if there is one, is actually the lifestyle of there not being a Mac lifestyle, but rather just a state of not having to worry so much about whether the computer will work (unless it's particularly old, of course). As has been said in this thread, there's actually a bigger problem with the need for a Windows lifestyle...and has been recounted, the Windows zealots who will treat those who choose to use a Mac as pariah.
There are those who go to conferences to see Steve Jobs and stuff, and if it were convenient for me to see Jobs I'd probably do it for much the same reason I'd go see Clinton -- an interesting speaker discoursing on an interesting topic, worth attending for the sheer oratorical value of it. Cicero and Clay are dead, someone's gotta fill their shoes.
But you know, I think I've just wasted a lot of time yammering -- let me check MacRumors
Its that Picassoish light bulb. People ask me what it is and I tell them its a symbol for good ideas that no one knows what to do with.
"You can see I know very little about pimp policy." George McGovern.
"My company distributes a product that is not compatible with Macs. Not our fault, we tried to work with Apple to get them to raise their standards in some specific areas, but they're not interested right now. No big deal. Since Mac users can't use our stuff, we don't want them hounding our sales people about it, so we don't let them on our website."
This reminds me of the joke about the bad salesman who goes "For the last time, we don't have this in stock!" when the hundredth customer comes in to ask for the same thing.
You go on feeling superior because Apple doesn't go down on all fours to fix your problem, that makes beautiful business sense. Given your attitude, I'm sure they're very motivated to do so.
Afterthought: how do you treat Windows users who for some reason can't use your product? Like shit, or like customers?
Really, your generalisations and "people skills" are just the thing that gives COMPUTER users a bad name (not that I care, I don't try to sell them things).
I think, therefore I am...I think.