Slashdot Mirror


Google Eyes Domain Registration Market

1sockchuck writes "Google is now an ICANN-approved domain name registrar, an intriguing move that could be tied to its blog hosting service, Blogger. Yahoo recently dropped its domain prices to $4.98, as hosting companies use domains as a cheap way to lure customers. Registrar status could allow Google to compete aggressively on price. Bloggers seem to resist paying for hosting, so cheap domains might help Google's plans for world domination."

19 of 239 comments (clear)

  1. The possibilities... by trekstar25 · · Score: 5, Insightful

    They could easily pair this with a free hosting solution, something like Geocities, perhaps - a gig of free website development space, as long as you put the AdWords on it.

    1. Re:The possibilities... by thogard · · Score: 2, Insightful

      They already can provide free hosting since they are going to store the data anyway. It makes it an easy problem if they can build a blog engine that keeps stuff in their own stripped down format but still look good for the people reading.

    2. Re:The possibilities... by viva_fourier · · Score: 2, Insightful

      And, why not? Maybe they're somehow more able to efficiently search their own data-tanks than other companies'...

      The crazy thing is, I can see my someone as innocuous as my grandma opening up a rinky dink blog on quilting techniques and muffin recipes and generating more revenue through adwords than I'll ever make in my life as a frickin engineer...

      --
      and now back to the fallout shelter...
  2. Re:So by FrYGuY101 · · Score: 5, Insightful

    Probably not.

    Google is an advertising company. If their results are skewed, people might start using a competitor, and they lose out on ad revenues.

    --
    "If we let things terrify us, life will not be worth living."

    - Seneca
  3. Lure? by ATAMAH · · Score: 2, Insightful

    Is it only me, or does this particular word usage implies something not quite honest? I don't see anything wrong with having a loss leader - a product you may sell at prices below cost in order to gain customers which then can be upsold with other services - hosting and etc.

    1. Re:Lure? by laughingcoyote · · Score: 2, Insightful

      WRONG with that? I love that marketing strategy, because I know about it!

      Company X offers loss leader/free bait. Take loss leader/free bait. Ignore upsell treatment because company Y offers what's being upsold as loss leader/free bait in an attempt to sell you what you're getting cheap/free from company X.

      Rinse, repeat. You'll wind up paying very little or nothing for both sides of the equation.

      I think a lot of people confuse loss-leader marketing (legal and perfectly ethical) with bait-and-switch marketing (illegal and definitely unethical). Loss-leader marketing generally involves offering something offered below cost or for free as a "sample" of a company's offerings, or to familiarize people with the company and upsell them some of their more expensive (and profitable) products/services. As stated above, those who "bargain-hunt" often seek out such offers. This is really no different then a supermarket giving out free samples.

      On the other hand, bait-and-switch is effectively false advertising of something you never intended to offer. When someone asks after the offer, you tell them that that offer is "out of stock" or "no longer available". But we DO have...Or you advertise that "Yes, that's available, but we only offer it bundled with..."

      This type of marketing is considered false advertising, and is unethical and illegal. If you advertise something, you must be willing and able to provide it as advertised. Loss leaders fulfill this requirement, bait-and-switch does not.

      In Google's case, what they are advertising (cheap domain registration, free mail service, etc.) is exactly what they're offering and providing, so they're not doing a thing wrong.

      --
      To fight the war on terror, stop being afraid.
  4. Re:How else does it happen? by Liveandletlive · · Score: 2, Insightful

    Thats right. However, it is usually a good idea to stick to your core competancies. Only a few companies have successfully able to get pieces of different pies. There too most of them did that thru acquisitions.

    --
    I know the world exists because I exist.
  5. Re:Does by Smidge204 · · Score: 4, Insightful

    Last I checked, they aren't becoming a portal. Google search is still Google search.

    However, Google as a company is branching out into related (and sometimes not so related) services. Now that they are publically owned they need to actually make real profits instead of just staying afloat. Becoming a domain registrar seems like a very good way to make money directly instead of relying on advertizing, and at the same time bring in more people to increase the value of their ads and profit that way.

    As for Google Groups "sucking", that's an opinion. I can't really agree or disagree since I don't use it though...

    I don't think anyone really has a problem with a company doing what it can to make a profit, providing that they aren't stabbing others in the back, hoarding patents or copyrights, subverting other industries with bogus standards, using asinine legal threats or trying to push through oppressive laws to do it. (ala RIAA/MPAA/MS/SCO etc)
    =Smidge=

  6. Re:The question is... by froggero1 · · Score: 2, Insightful

    Actually, if they couple that with their spam filter, I'd pay a hefty chunk of change for it.

    <drools>

    --
    ~/.sig: No such file or directory
  7. Re:So by fm6 · · Score: 2, Insightful
    Google is an advertising company. If their results are skewed, people might start using a competitor, and they lose out on ad revenues.
    You're assuming they will act logically and with foresight. With Google, that's probably a safe assumption, but it hasn't been for other search engines. Infoseek, for example, got taken over by Disney, which turned it into a the "portal" go.com, and tried to con people into going to Disney-owned sites. To be fair, they did this with web page gimmicks, not by bogus search results. But users still didn't care for it. It helped destroy the portal, though not as much as Disney's failre to invest in ongoing search engine R&D.
  8. Could be good by digitalgimpus · · Score: 3, Insightful

    Google tends to have a good eye for simple interfaces for managing things:

    - Search
    - Gmail
    - Blogger
    - Picasa
    - Google Desktop

    If google carries that tradition forward, I could see myself transfering my domains to them rather them, since they tend to be:

    1. Competitive pricing seems crucial at google. Everything is free or low cost.

    2. Quality

    3. Good support. Google does respond. I had an issue with Google Desktop, and Gmail... both times I got a quick response. Amazingly. I was shocked.

    I can't say the above for any of the major registrar's on the market.

    So if Google expands beyond bloggers and allows domain (especially bulk) registration/transfer.... I'm in.

  9. Re:Abuse of moderation detected by drinkypoo · · Score: 5, Insightful

    That's the equivalent of modding someone's comment down because you think their nickname is stupid. We all know they're pyramid schemes, and it has nothing to do with his comment. When did it become okay to abuse moderation because you think someone is abusing the sig line on /., which is limited to 120 characters to limit the potential abuse? I know that most people don't think this site is valuable, or that moderation is useful and/or important, but I wish those people would go find another site to fuck up.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  10. Re:Well... by l810c · · Score: 3, Insightful
    I think domains are cheap enough. It's already hard to get something similar to what you need.

    Imagine if they get down close to free? There will not be anything sensable left.

  11. Re:But, by easyfrag · · Score: 3, Insightful
    The only thing is that they'd have to be responsible for that data.


    Nah, they'd just stick the word beta in the logo and thats your warning.

  12. .blog by Duncan3 · · Score: 4, Insightful

    We need to force all blogs onto the .blog domain - then we can just filter out all of them at the DNS.

    Billions of pictures of peoples cats would no longer terrify the world, woohoo!

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
  13. The Internet is the OS by Infonaut · · Score: 4, Insightful
    When Google creates its own Linux distro incorporating Google features into the desktop, that's when Microsoft can put up the sign, "Last one out turn off the lights."

    I think of it a bit differently. It's not really about the desktop at all. Microsoft was born in the era when the desktop operating system ruled. But Google was born in the Internet Era, and it shows in their strategy. Their goal seems to be to develop a wide array of applications that live on the Internet, thereby obviating the need for a desktop monopoly. If everything is on the Net, who really cares what OS you're using?

    Microsoft comes at it from the opposite direction, attempting to extend their desktop operating system to the Internet. But the Achilles Heel of this strategy is backward compatibility. Microsoft has to support its legacy operating systems, and no matter what they do to attempt to take over the Internet, they can't adequately leverage their desktop OS monopoly because they have to first convince people that it's worth the money to upgrade to gain the benefits of the Microsoft Internet.

    Google is constantly improving their applications and they don't have to worry about legacy operating system issues. They can simply piggyback off of Internet standards and when they do push into the OS, they're leveraging Microsoft's immense investment in Windows. It doesn't really matter whether Linux, Windows, or the Mac is dominant, as far as Google is concerned. As long as no one is able to box them out by controlling access to the Web, Google is limited only by their ability to deliver great web apps.

    --
    Read the EFF's Fair Use FAQ
  14. domain registrar + dark-fibre = ? by cosmic_0x526179 · · Score: 4, Insightful

    ... perhaps a new entry in the hosting market. After all, they do have a deep understanding of distributing content around the world. It also makes it somewhat easier for them to crawl the content of said servers.

    --
    This msg is brought to you by the letter 'W'.. for Worthless Wuss
  15. Good News... by MrChester · · Score: 2, Insightful

    Personally, I think google's controlling all these different things is great. They have delivered on almost every single thing they've attempted. They combine power and simplicity in a way everyone loves, and maybe when most of your services are through google, they can link some things together (with appropiate security though) if google ever becomes corrupt then we can just move on

  16. Thats not the point... by yoshi_mon · · Score: 2, Insightful

    If you want to get into abuse of a system then I think the argument can be made that since the parent post in question added the sig in to the body of the comment it is no longer a sig in the proper sense. A proper sig can be disabled as was noted. Who's abusing what here?

    Since there is already a system built to try and prevent moderation abuse, meta-moderation, and none to prevent anyone from posting their sig in the body of a comment I would suggest that the abuse here was made by the sig rather than the moderation.

    --

    Really, I know what I'm doing...Ohhhh, look at the shiny buttons!