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Google Punishes Self for Cloaking

amyrick writes "eWeek is carrying a story about Google's response to March 8th's cloaking accusations. Rather than justify the shady practices as some exception to their rules, Google removed the pages from their indices, and are requiring the pages' maintainers to revise the pages and reapply for indexing. Though the existence of the cloaked pages at all is somewhat questionable, at least Google has responded with integrity and consistency."

49 of 279 comments (clear)

  1. Or... by tmleafsar · · Score: 5, Funny

    "at least Google has responded with integrity and consistency." Or maybe they got tired of Slashdot readers bashing them for underhanded business practices? In all honesty though, I'm glad to see them rectify this.

    1. Re:Or... by ackthpt · · Score: 5, Funny
      "at least Google has responded with integrity and consistency." Or maybe they got tired of Slashdot readers bashing them for underhanded business practices? In all honesty though, I'm glad to see them rectify this.

      I keep getting this phone call: "Hello, this is Google! Our conscience has ordered us to call every person in the world to apologize for our cloaking scam. We're sorry. If you can find it in your heart to forgive us, send one dollar to: Sorry Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have the power!"

      --

      A feeling of having made the same mistake before: Deja Foobar
  2. Nothing to see here... by what_the_frell · · Score: 5, Funny

    Please move along. -Google

  3. Nice to see... by kebes · · Score: 3, Interesting

    It's nice to see that Google:

    1. Actually tries to follow the "don't be evil" thing.

    2. Reads slashdot.

    1. Re:Nice to see... by pbranes · · Score: 3, Insightful
      I fail to see how google boosting its own search rankings is "evil". They are not spamming you, breaking your computer, or stealing from you. Yes, I know this appears to be an accident. Hypothetically, what if this hadn't been accident? So google undertakes an action to try to keep you on their web page. Like I said a few days ago - google is in the business of making money, not helping you find things on the internet - that is just a side effect.

      As far as the slashdot thing goes, well, they do use linux clusters - what would you expect? :-)

    2. Re:Nice to see... by kebes · · Score: 4, Insightful

      As a matter of fact, I don't think what they were originally doing was "evil." Once you read their description of it, it does seem legit: the words were there as part of an internal indexing system.

      Even if they were purposefully increasing the ranking of their pages on their own engine, I don't consider that such a bad thing.

      However, I do feel that google has done the right, "non-evil" thing by promptly responding to this situation and changing it. The company could have pulled out any number of explanations or even ignored the situation entirely. Instead, they took the high road and simply fixed the problem so that everything is legit again.

      That's why I think it is an example of them enforcing the "don't be evil" thing. Granted, the "don't be evil" thing has alot to do with PR and corporate image... but I still admire Google for taking the opposite approach to companies like Microsoft.

    3. Re:Nice to see... by digidave · · Score: 4, Insightful

      'Not playing fair' can be interpreted as 'evil' for large amounts of 'not playing fair'.

      --
      The global economy is a great thing until you feel it locally.
    4. Re:Nice to see... by Quixote · · Score: 3, Funny

      Yeah, I believe Mr. Google reads Slashdot during his lunch break, as well as before going to bed. Seems like a nice guy.

    5. Re:Nice to see... by Dutchmaan · · Score: 4, Insightful
      google is in the business of making money, not helping you find things on the internet - that is just a side effect.

      Google also knows that part of business is public perception. Google's public perception is one of integrity, and that it one big reason people like them. Yes they are in a business to make money, but one eventually must ask: If their success is being based on integrity and quality of product, how does bending their own rules affect them and their business in relation to public perception.

    6. Re:Nice to see... by d34thm0nk3y · · Score: 5, Insightful

      All I am admiring is this superb bit of free PR they just pulled off. Clever bastards!

    7. Re:Nice to see... by lowrydr310 · · Score: 5, Interesting

      Google's public perception is one of integrity, and that it one big reason people like them.

      I like Google because their homepage isn't littered with ads and other junk. I was initially attracted to them becasue of their simplicity - a nearly blank webpage with one single graphic and a few links to other features. I like how MSN copied their style.

      In addition, many of my friends and family prefer Google over anything else because on a dial up connection, you don't need to wait 10 minutes for a whole page of graphics and banner ads to appear. I am more likely to click on Google's text ads in the search results because they're usually not obnoxious.

      This makes me think of why I like NPR over other radio stations - their 'ads' are usually spoken in a normal tone. It's one person saying "This show paid for in part by Chrysler" or whatever company, as opposed to some silly script with obnoxious voices. I can even tolerate some of the ads on the Howard Stern show - those that are read by Mr. Stern himself.

    8. Re:Nice to see... by bigpat · · Score: 3, Funny

      "2. Reads slashdot."

      Please hire me! Please Please Please...

    9. Re:Nice to see... by Porter+Doran · · Score: 3, Insightful

      Every other comment on Slashdot seems to comprise one of you Capitalist gurus saying "X is in the business of making money" by way of answer to anything from customer complaints to Congressional displeasure. And you don't say it as an excuse either, but with some sort of righteous triumph. This argument won't wash.

      Think about this: If Google is "in the business of making money", not in the business of helping people "find things on the internet", then what are they bothering with all that search engine nonsense for? Wouldn't their duty be to rob and plunder, as the directest route to the cash? How can they justify wasting time on any method less efficient or, God forbid, helpful to others? This is how the argument by such as you comes to a logical conclusion: The truly necessary and moral act is financial rape.

      Ridiculous.

    10. Re:Nice to see... by Syre · · Score: 5, Insightful

      If a normal site was caught using cloaking or other tricks they would be not only dropped from the Google index but would be "banned".

      ie: They would be given a PageRank of 0 and their pages would not show up in searches for 6 months to 2 years.

      If Google was really playing by the same rules they apply to everyone else, they'd ban these pages too. Instead, I bet the pages show up in a couple of days.

      If so, this is really just a PR move on their part. Nothing to do with how they really treat other sites.

    11. Re:Nice to see... by Syre · · Score: 3, Informative

      I've never heard that applying to Google for anything regarding search has worked.

      Discussion on the various webmaster formums and my own experience show that submitting your site to Google using their form (http://www.google.com/addurl/) is pointless. The way they add sites to their index is through links from other sites -- almost never by using their own form.

      I've pointed out cases of completely obvious cloaking and spamming to them, and never received a reply. The spam sites I reported were not removed for over a year, and then most probably due to algorithm changes, not because anyone paid attention to my reports.

      Has anyone ever applied for reinstatement and had Google do anything at all? Based on the above, I tend to doubt it.

  4. Translation by bonch · · Score: 4, Insightful
    Though the existence of the cloaked pages at all is somewhat questionable, at least Google has responded with integrity and consistency.


    Translation: "We got caught with our pants down."

    How is Google punishing anyone? All they're doing is now choosing to follow their own rules.
    1. Re:Translation by Lumpy · · Score: 5, Funny

      How is Google punishing anyone? All they're doing is now choosing to follow their own rules.

      didnt you RTFA?

      the employees responsible will be held in public stockades in front of the Google building for 3 days while rotten fruit will be available for the public to hurl at them.

      --
      Do not look at laser with remaining good eye.
  5. Not quite evil enough by CDOS_CDOS+run · · Score: 5, Funny

    Wow, and I was afraid Google was going down the Evil slope. Maybe they are just the saccerine of evil. Only 1 calorie, not quite evil enough.

  6. More about "Google Guy" by xmas2003 · · Score: 4, Interesting
    An occasional poster to the Search Engine Forum is someone named GoogleGuy, who is real ... at least according to the Google Blog itself.

    Check out his comments on the affair which echo the EWeek article, but provide a little more detail.

    --
    Hulk SMASH Celiac Disease
  7. Problem with Search Appliance by _Sharp'r_ · · Score: 5, Interesting

    Apparently the original problem was caused by the Google Search Appliance identifying itself with the string googlebot, similar to the general search sit bot. The support section of the site was setup to return additional keyword information to the internal search appliance and "accidently" returned the same info to the regular googlebot.

    Of course, it's nice to hear they're making themselves fix it before relisting themselves.

    --
    The party of stupid and the party of evil get together and do something both stupid and evil, then call it bipartisan.
    1. Re:Problem with Search Appliance by _Sharp'r_ · · Score: 3, Informative

      The source is a Google employee with corporate permission to occasionally speak outside the plex on issues.

      See his comments at Webmaster World.

      --
      The party of stupid and the party of evil get together and do something both stupid and evil, then call it bipartisan.
  8. Uh Oh.... by BalorTFL · · Score: 5, Funny

    Everyone knows they only de-cloak just before attacking...

  9. Questionable? by DeadSea · · Score: 5, Informative
    As I posted in the last story about this, it was very easy to confirm that the pages were serving up different content to googlebot than they were serving up to everybody else. I opened up a command prompt and used telnet to download the page as if I were googlebot and without a user agent string:
    telnet adwords.google.co.uk 80
    GET /support/bin/answer.py?answer=9653&topic=65 HTTP/1.0
    host: adwords.google.co.uk
    User-Agent: Googlebot/2.1 (+http://www.googlebot.com/bot.html)

    ...

    <ti tle>
    traffic estimator, traffic estimates, traffic tool, estimate traffic
    Google AdWords Support: Why do traffic estimates for my Ad Group differ from those given by the standalone tool?
    </title>
    ...
    And without googlebot:
    telnet adwords.google.co.uk 80
    GET /support/bin/answer.py?answer=9653&topic=65 HTTP/1.0
    host: adwords.google.co.uk

    ...

    <title>
    Google AdWords Support: Why do traffic estimates for my Ad Group differ from those given by the standalone tool?
    </title>
    ...
    1. Re:Questionable? by DeadSea · · Score: 3, Informative

      I just tried this again today, and it appears that google adsense has fixed. They are returning the same content to googlebot as their are returning to all other user agents.

  10. Oh, wicked, bad, naughty, evil Google! by ackthpt · · Score: 5, Funny
    Oh, wicked, bad, naughty, evil Google!

    Oh, wicked, wicked Google. Oh, it is a naughty business and it must pay the penalty, and here in /., we have but one punishment for setting cloaking: you must tie it down on a bed and spank it.

    --

    A feeling of having made the same mistake before: Deja Foobar
  11. Microsoft by JakeD409 · · Score: 5, Funny

    This is a good business method, I hope we see others mimic it. Perhaps Microsoft will comply and remove all security holes from their operating system, then require the exploiters to revise their viruses and reapply for infecting.

  12. Impressive! by Ohrion · · Score: 3, Insightful

    That's pretty impressive actually... Rather than just saying they can do whatever they want since it's their stuff, they're sticking to, and enforcing, their own (external) policies. I think this shows integrity as a company.

  13. I wish by Tsiangkun · · Score: 3, Funny

    When I broke the law the "punishment" was try again and do it right this time.

    1. Re:I wish by Proteus · · Score: 4, Insightful

      Google didn't break any laws, just their own rules. They are punishing their employees with the same sanctions they use against anyone else. I think that's pretty cool, and I wish we (as a community) showed as much consistency when trying corporate criminals and celebrities as Google has shown here.

      --
      We may not imagine how our lives could be more frustrating and complex—but Congress can. – Cullen Hightower
  14. Ah. by Robotron23 · · Score: 5, Insightful

    Interesting...A company as huge as Google trying to maintain its squeeky clean company reputation (and hence respect of us nerds) through such meticulous work and attention to its userbase.

    Maybe Google's return to its old informal self is on the cards? :)

  15. WOW! by northcat · · Score: 3, Insightful

    What a publicity stunt!

  16. At Least They Didn't Hardcode The Results Page by filmmaker · · Score: 5, Insightful

    A lot of search engines would have just hardcoded their own result at or near the number one spot. Not trying to be a Google fanboy, but you gotta give them credit for at least cheating the hard way.

  17. Re:I still don't get it by NetNifty · · Score: 4, Informative

    The problem was that the title of the page (ie that part in head title="...) was changing to contain the "term stuffing" text if the google bot was visiting it.

  18. Federation of Planets did this! by mikegroovy · · Score: 5, Funny

    Anyone Remember ST:TNG episode "Pegasus" Where Starfleet had a Phased Cloaking device. Well the Federation(Capt. Picard) Came clean with the Romulans and acknowledged that They broke the no cloak Treaty. I bet some higher-ups at Google watched that same episode!

    1. Re:Federation of Planets did this! by burns210 · · Score: 4, Funny
      "Anyone Remember ST:TNG episode "Pegasus" Where Starfleet had a Phased Cloaking device. Well the Federation(Capt. Picard) Came clean with the Romulans and acknowledged that They broke the no cloak Treaty. I bet some higher-ups at Google watched that same episode!"

      Is your shift key possessed?

  19. Microsoft by Fade_to_Blah · · Score: 5, Insightful

    If Microsoft pulled this same stunt with their new search engine this entire crowd (or most) would be jumping all over them for being evil.

    Google gets the Slashdot "Get out of jail free" card.

  20. What old informal self? by gandell · · Score: 4, Interesting
    You mean this old Google?

    Or perhaps this one?

    --
    Mercy was given to me by Christ...I must give the same to others.
  21. Deluded self-congratulatory post off t' port bow! by devphil · · Score: 5, Insightful


    2. Reads slashdot.

    'Cause, as we all know, Slashdot was the only news-reposting site to cover this story, so if Google noticed any criticisms at all, it had to come from here. A site such as, say, searchenginewatch.com, would never have mentioned it.

    --
    You cannot apply a technological solution to a sociological problem. (Edwards' Law)
  22. Could it just be PR? by stubear · · Score: 4, Interesting

    "Though the existence of the cloaked pages at all is somewhat questionable, at least Google has responded with integrity and consistency."

    Wow, they removed the pages that were discovered. How many more are there and have these been cleaned up as well?

  23. There is no longer any such thing... by talksinmaths · · Score: 4, Interesting

    ...as critical thinking. Didn't anyone see this posting from the March 8 comments?

    --
    Don't you have someone you'd die for?
  24. In a related development... by windowpain · · Score: 4, Funny

    Bill Gates was spotted on the Microsoft campus in Redmond bent over, pants around his ankles, spanking himself vigorously.

    --
    Insert witty sig here.
  25. Evil flag, once set, stays set. by Thud457 · · Score: 4, Insightful
    "Google has responded with integrity and consistency "

    Once they were CAUGHT!!!!

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:Evil flag, once set, stays set. by 88NoSoup4U88 · · Score: 4, Funny
      Yes, hence their slogan :

      "Don't deny evil when you're caught" ;)

    2. Re:Evil flag, once set, stays set. by Dysan2k · · Score: 5, Insightful

      It occurs to me, with like 100+ million sites spidered that they might have never noticed it before? Once pointed out, they did something.

      --
      -What have you contributed lately?
  26. Understanding Complaints by LionKimbro · · Score: 4, Insightful
    I have tried to explain to myself Slashdot skepticism of Google. Here is what I have come up with.

    Google has made a policy: "We're not evil. That's our corporate policy. We're not evil."

    From what I can tell, people respond to this policy in one of two ways:
    • Sympathetic. "We're glad to hear it, Google. We're going to hold you to your claim, but, we're glad to hear it." We can call these people "Google Supporters."
    • Skeptical. "Hm. I've never seen a non-evil Company. Google, you're pretty powerful. We're going to tear you to shreds if you step even slightly out of line." We can call these people "Google Detractors."


    Now, the popular sentiment seems to be sympathetic here.

    However, it's not as sympathetic as it might be.

    I believe the answer is in the psychology of the Google Detractors. My personal belief is that the detractors are experiencing a cognitive dissonance. This is the where you have two ideas in front of you, and they seem to be contradictory.

    Some possible cognitive dissonances:

    • Everybody has at at least some Evil. This is someone who has a yin-yang holism approach to life. If someone puts on a white hat, they get upset. Think of the "True Neutral" druids. When they see someone, like Google, put on a white hat, they go: "Oh, look, a liar." Whenever Google does something, they will be looking for the negative aspects of it, in order to restore consistancy to their life.
    • The Anti-Corporatist. The anti-corporate culture views all corporations as necessarily evil. When a corporation says it does no evil, this is a direct challenge to the anti-corporatist, who must either (A) change their notion that all large corporations are necessarily evil, or (B) find fault with Google. These people will, for example, point out that Google censors itself for China, and then say that Google is hypocritical for doing this.


    There are likely other cognitive dissonances that move people to detract from Google, despite it's stellar record.

    Why are we talking about the motives of complaint here, rather than addressing the complaints themselves? Because, to a Google supporter (such as myself,) the complaints are trivially addressed. This is evidenced by the various "Move along, folks, nothing to see here." Since the complaints will not go away once answered, we are left with wondering what is causing the complaints in the first place.

    This is like trying to kill the ghost-generator in Gauntlet, rather than just focusing on the ghosts themselves. You can lob an axe and kill a ghost with ease; It's just that there's so many of them.

    I don't believe we can change the root causes of the cognitive dissonance: Anti-corporate culture, and True Neutrality, to name two.

    Thus we find ourselves in a natural tension zone, of continual evaluation.

    But there is room for strategy and motion within the tension. That is, forces on different sides can make plays that shift the substantially shift the weight of the tension play.

    Please excuse my thinking out loud.
    1. Re:Understanding Complaints by 16K+Ram+Pack · · Score: 3, Interesting
      Thing is, I know businesses that take an evil route - screw customers, don't worry about recommendations and retention because there will be another sucker along soon, just keep aggressive marketing going.

      On the other hand, there are businesses founded by people who whilst they wanted to make money, also had an interest in creating something. In many cases, they fostered a positive culture.

      I've worked in organisations that turned from evil to good. Rather than being dishonest with customers, they decided to be more transparent with them. As well as being easier to work with, it paid off.

      I don't think such decisions are down to someone taking alternate profit views, they are far more about the attitude of the person in charge. Are they a cynic about the world, or positive about it?

  27. Not necessarily... by Omega · · Score: 5, Insightful
    In any sufficiently large corporation, having the right hand not talk to the left hand is par for the course. I'd wager that the people who setup the adwords pages didn't know about Google's rules for cloaking or keyword stuffing -- or they thought the rules didn't apply internally. More importantly, they didn't ask anyone. It happens all the time:

    The technical or editorial teams setup the rules of the game for how their site will behave and how users will interact with the site; and then the business or sales team makes some decision without consulting the techs or editors.

    Not knowing doesn't excuse the adwords team -- they should've consulted the Google.com team before they tried to "improve their rankings on Google." I just think it's more complicated than the idea of the borg-mentality: that all actions by different parts of the company were universally sanctioned by every employee of the company.

  28. This is no big deal by TheOnlyCoolTim · · Score: 3, Insightful

    The big deal is that when Greg Duffy published how to trick Google Print into giving you the full text of books, Google responded by erasing GregDuffy.com from the index for a while. That's shady.

    Tim

    --
    Omnia vestra castrorum habetur nobis.
  29. Didn't mean to post as AC by isometrick · · Score: 3, Informative

    I'm fairly sure that *something* was going on ... make sure that you take a look at all of the posts on the site, particularly the one that questions the "DNS" claim.

    You are right, though, I can't say with 100% confidence that they did anything underhanded.

    Check out some snippets of my log [gregduffy.com] for the major spiders.

    Googlebot visited every few days with gaps of at most a couple of days ... magically around the time the article was posted (but not exactly the time) an 8 day gap appears. During this time, thousands of people were successfully visiting my site (with no DNS errors), including Yahoo's and MSN's spider (also in the directory). Maybe Google was having a localized DNS problem. Who knows?

    My listing on Google reappeared soon after they 1) took down Google Print results from the main search page, 2) make a trivial patch to use dynamic stopwords on page numbers (doesn't fix the main problem), and 3) put Google print back in the main search results.

    I dunno what happened. I don't want to put on the tinfoil hat, but it is still really weird. Again, that's the only claim I'm making: It's really weird.