MS Plans Low-Cost Windows for Brazil
Atryn writes "According to this C|NET article, Microsoft is planning to release its XP Starter Edition in Brazil. Could the pressure of Brazil's overtures toward Linux be forcing Microsoft Brasil to compete?"
The Brazilian government has launched an initiative called "PC Conectado" (Connected PC), via which it hopes to sell up to one million computers (each costs $300 - $400 U.S.) to lower-middle income Brazilians this year. The cost of the PCs will be partially subsidized by the government.
I wonder if MS can justify $400 million to secure 1 million Brazilian users. They might as well pay for the PCs with pre-installed Windows OS free of charge.
Is this excessive even by MS standard?
Rock that crushes, Paper & Scissors that don't matter.
Features cut from the various Starter Editions have included support for multiple user accounts; networked printers; the ability to personalize desktops with multiple looks and feels for different users; and support for screen resolutions above 800 X 600 DPI (dots per inch). Starter Edition also prevents users from launching more than three applications simultaneously.>
I didn't realise the Starter Edition was so crippled. I would consider that barely useful!
If it didn't work in Asia, why would it work in Brazil?
Excuse me, I don't mean to impose, but I am the ocean
Brazilian people already don't pay for windows. Do they really think they'll start paying for a crippled version of it? Right on Microsoft. Right on. I for one, wouldn't use it.
Sure, maybe, maybe some people just use Starter Edition for a while, then realize its limitations and decide to upgrade. If they can hardly afford a $300 computer, will they really be able to afford a $260 OS upgrade? Chances are, they'll talk to everyone about how they need an upgrade, until the kid from city hears about it and comes along with a CD-case full of cracked Windows CDs and installs it for $10.
$200 million to secure the *FIRST* 1 million users.
paintball
see, they have already recovered development costs,
/. is the borg?
probably 10x over.
if they sold the professional edition for $10 they STILL MAKE MONEY.
So, now they insult users by stripping it down, which is NO DOUBT going to cause 1/2 the software out there to BREAK, then sell it for something like $50-$75 anyhow!
This is a SLAP IN THE FACE.
Why do you think the icon for them here on
All the money that bill and his wife supposedly give away, but they cant donate a goddamn copy of windows to some poor family just KILLS ME.
M$ can ROT IN HELL.
There would be no extra cost for Microsoft to sell them the full version for the same price. And they would be far more competitive with Linux if they did.
The only reason to sell a crippled version is to not undermine the market in the rich countries.
If they sell the same version for a substantially lower price MS will have a hard time explaining that difference.
I guess that this is obvious really.
But even if it is obvious, when you think about it, I believe it is enough of a smoke screen for people in rich countries to not question the prices of the full versions of Windows.
The Internet is full. Go Away!!!
In countries like Brazil, Indonesia, Thailand, & Malaysia (the countries listed in the article, and I've been to three of them), you buy your software for $2 from a guy who burns CDs at the local Internet cafe. Microsoft says this is for the first time user, but it's really for the government and big corps who are actually concerned about whether they follow licensing rules. Microsoft's strategy for developing countries is to go: govt-> multi-national company->local company->middle class individual->everybody. They're still on the govt step.
Tristan Yates
Annoy a Conservative...
Could the pressure of Brazil's overtures toward Linux be forcing Microsoft Brasil to compete?
You call a crippled OS that can only run three foreground apps at once competition? They're going to be laughed out of every government office they set foot in.
"The newly born animals are then whisked off for a quick run through a giant baking oven." --heard on Food Network
... people buy software in Brazil? Since when?
I'd bet it is worth more to Microsoft to give away Windows to every Brazillian for free than to lose some business by pricing it too high, if they could only do one or the other.
Like this one or this one? It's not that much of a stretch to get a cheap box, even with the disgustingly expensive Windows on it.
Maybe in the coming days of Longhorn, Microsoft should sell a standard Shorthorn version, with built-in limitation.
I believe normal users don't really know/care the differences, but if you tell them A is a standard version, it has xx features, they can also buy B with x features, people tend to choose former.
However, if you tell consumers A is a standard version with x features, they can also buy a premium version with xx features, people still tend to choose the former, but some of them will upgrade to the latter simply because it is better.
Oh by the way, naming it Shorthorn is just as bad as XP Starter, MS should have the standard Longhorn with fewer features, and come out market Longerhorn as the premium.
If you're a foreign government and you're running everything on MS then your entire infrastructure is being controlled by a foreign power. Doesn't matter how well MS wants to play it is already at a disadvantage in that regard.
Because you can't afford the uncrippled version?
Seriously, if you need Windows for whatever reasons, and you can't afford to buy the uncrippled version, and you're adverse to the illegal and arguably immoral copying of software that belongs to Microsoft, then the crippled version is the next best thing.
Microsoft doesn't expect anyone to buy this. It is a statement. They are releasing this to show that competition with linux does not result in a superior product. At the same time releasing this to compete with linux is a way of insulting linux, implying that linux is crap.
And last but not least, they are releasing this so they can claim that their pricepoint is fair. They will claim that this is all they can offer at these rock bottom prices because software developments costs... etc. etc. etc. We all know how huge their profit margins are on windows so we know it's a load of crap. On the other hand it is not entirely... it looks good on paper to beurocrats who do not use the software themselves, they hope people will turn around and buy full versions, and Microsoft doesn't just have to make huge profits. They have to meet or exceed ANTICIPATED profits that are based on their previous ridiculous earnings or their stock will drop and that hits the top dogs pocketbooks.
$36 is about 5% of $741, and $741 isn't all that bad, I live on about $1200 from scholarship over here, and prices are several times as high.
Any sufficiently advanced technology is indistinguishable from magic.
I spent my life savings ($700) for a 4MHz computer with 16K of RAM.
You're saying that $36 is about 5% of monthly income in working class Brazil - in the US, I'd call poor working class about $24,000 a year - $2000 per month, 5% of that is $100 - which is just about exactly what I see copies of XP home for sale on the shelves of Office Depot. If you make more money, well, then, sir, you really want to upgrade to XP professional, then, don't you?
Remember, also, the OEM system builder resellers get software for something like 10% of list price, so $36 becomes $3.60 in those machines - who wouldn't pay an extra $3.60 to have a "legit" copy of Windows in the box they're selling?
-----------
Wealth, Fame, Intelligence and Strength await in iCLOD city.
How much would you bet that Microsoft would prefer if people got pirate versions of Windows "Less-Crippled Edition" instead of trying, say, Linux?
I know I would, if I was in their shoes.
http://www.dieblinkenlights.com
You're under the impression that copying from Microsoft is immoral. (As opposed to misguided and pointless.)
Microsoft has spent more money than I'll ever have on what should be illegal, outright bribes (oh, sorry, campaign contributions) to politicians who coincidently refuse to charge them for their crimes.
The reason I wouldn't pirate their software is that I wouldn't want to polute the world with more incompatible windocs and open my computer up to every virus under the sun. I'll do everything in my power to hurt Microsoft - they're waging a war against me - wanting to lock me out of my PC, wanting to lock me out of my media, wanting to make me a criminal for trying to make something work (EULAs that they say prohibit reverse-engineering.)
The worst thing right now for the computer market are the software vendors. They're rich because they came in at the right time and have released horrible, horrible software. Maybe open source software is crappy, but if you've ever tried to install and tweak XP you'll know it's just as bad. They've got the interfaces, but god fucking forbid you want to change settings on one monitor without fucking up the other. Impossible. Change the refresh on one, watch the color depth on the other change. Change the layout, watch the refresh change. Change you network name and reboot before it takes.
All that and they're trying to make tinkering illegal to force people to use them. Evidently capitalism, you know, competing by making a better product, is too much work for the poster boys of American industry - the only way Microsoft has "innovated" (and this counts Adobe, whose latest Photoshop is the old one, with a raw importer - wow! The power of industry!) is DRM and ways of keeping paying customers from using what they buy.
Anyone who has ever admined unix boxes and MS boxes knows of what I speak. In unix your config files are text files which can be SCPed around - with military grade encryption. With windows you can supposedly push changes, but it often doesn't work and when it does you're doing it with their proprietary software and its fragile and insecure. With Windows you can (oh all thank Lord Bill for saving us from even more useless clicking) push updates from your central server, but only if you buy about a few different packages from them and the stars are aligned correctly.
And they wonder why there are windows viruses. There are windows viruses because in 2005 it doesn't have actual fucking multi-user permissions and properly seperated logins. It still can't prevent local-root exploits. Rather than fix this though, they try to lobby congress and have open source software ruled a threat to advancement (for what, being better?) and try to ban it in any publicly funded arena, despite that being exactly where people deserve to have open source - where they pay for it with their tax dollars.
No, fuck Microsoft. I'll do my part by buying a CD here and shipping it to the Asian pirates. Anything else I can do to take a bite out of their bottom line? I only ask because they're willing to piss on everyone to get richer - seems like they should welcome the "competition".
Why do you think MS never made a big deal about the rampant MS DOS piracy. Piracy MADE Microsoft what it is today. If they'd made an effort to force users to license DOS, application authors might have targetted other platforms. They got an entire generation of programmers and businesses hooked on their software and when they started to get anal about licensing, it was more of an effort to switch platforms than it was to just pony up the cash and continue on the MS path.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Yeah, you can't forbid importing a product from one area to another. Doctrine of First Sale in the USA and quite a few other laws, in the USA and abroad, prevent this. What you can do though, is make something useless anywhere but where you sell it, and by pursuing needlessly harassing and expensive lawsuits, drive anyone without billions of dollars into the ground for trying to exercise their lawful rights.
Microsoft is trying their damndest to put me out of work by bribing politicians into banning open source (they've asked that OSS be banned - if they'd asked earlier they might have succeeded) and costing the world economy billions by sticking useless middleman costs onto all information processing. They didn't design the web, they didn't design any of the protocols we use, and they didn't add any value to any of the above, yet they claim to have invented modern computing and put a computer on everyone's desk - as if the innovation to charge ruinous lock-in rates is what sped adoption.
Fuck Microsoft for doing it, and fuck the MPAA for giving them the idea.
How can we cost Microsoft money? Anything from mailing them a brick in a prepaid envelope to hiring some Russians to hack in and wipe everything they can touch? Anything less is letting them win with their bribes and outright criminal actions.
Why do you think DVDs are generally region-coded?
Brazil: A country that uses proprietary software with hidden file formats is not an independent country. This is particularly true when considering software from the United States. The U.S. government spends a huge amount on spying on other countries. Some of the spying is done to benefit U.S. companies to allow them to compete with foreign companies.
Brazil: Do you want to be a partner of a company that has broken the laws of its own country? If that company has in the past shown little respect for the laws of its own country, would it respect the laws of Brazil?
Brazil: Remember that hidden elements of the U.S. government supported the military coup against democracy in Brazil, without the knowledge of most U.S. citizens.
i live in a small country in northern europe, we aint exactly poor but we earn usually less money here than the european and american workers that have the same job.
most here people dont buy windows here, they use some pirate version or have chosen linux instead. cause they just can't afford to spend money on software. besides the local people here really have no respect for software as a product.
russia is right beside us, people there earn even less. bill gates in his wildest dream can't sell no windows starter edition over here (they have launched it there, but believe me, there is no progress on selling there). i wouldn't wonder if their government would use pirated versions of microsofts tools too.
brazil is somewhat on the same level of economy as russia. a big country, and no money whatsoever (at least on the hands of microsoft's target group).
if you give a brazillian a choice to buy a limited windows version, pirate a windows version or use linux, he will choose one of the two last, no doubt about it.
none is really interested in buying a limited version of windows in a country where a solid worker earns the fee of window's licence in 1-2 months.
I'd tell you the chances of this story being a dupe, but you wouldn't like it.
How can anyone say microsoft is in competition? XP starter edition, a limited OS that you pay for. Linux, a robust open source OS. Where is the competition in that?
In Asia where MS has already launched the Starter Crap Crack-Whore Edition, most user simply wipe off starter edition and replace it with the $2.00 Pirate XP Pro.
Microsoft has received their money for XP Starter already. I doubt at that point they really care if they go and pirate XP Pro. Even if they put Linux on it, they're still paying the Microsoft tax when they buy a new PC.
screen resolutions above 800 X 600 DPI (dots per inch).
On my 17" monitor that would be a resolution of 10400 x 6000.
I think they could have left the "DPI" out.
Lift out of order. Bubble sort in progress.
Just a little thought here: After reading all about this linux vs. win there is so much more you get from a linux distribution, and I'm not talking about the down-to-core os-tools, but the applications that you can ship with the os, like free office applications, good web browsers, image editing and so forth and so on. Windows is just crap without a ton of other software downloaded or bought, with an own linux distribution you can distribute a complete pc-home-work-machine, not a dumb terminal that needs external software to be really useful (m$ paint anyone? :)
$200 million to secure the first 1 million *MACHINES*...
You can bet your ass that in a "lower-middle income" house in Brazil, the whole family will use the same box.
Also, given the economies of scale and other influences MS could bring to bear, they could probably do a box for $200 if they wanted.
The hardware would probably be so crap that WinXP wouldn't run on it, but hey...
As a brazilian citzen, I can say a word or two about our average computer user... They're clueless, as any other computer illiterate in the world. So, if it's not crippled for GAMES most users won't notice the difference.
Also, most of the users use whatever OS that came with their machines. I don't know of any home user that bought a LEGAL copy of Windows to update.
This "Windows Starter Edition" wont do any good for Microsoft here. The home user is already using Windows, so sales wont grow up. The small business are using Linux SERVERS, not desktops... so thei're attacking the wrong front here. And, finally, the governament is commited with OpenSource.
It would be a lot better if they created a "Microsof Office Start Edition" to fight OpenOffice. This is what is really driving people to Linux Desktops around here.
---- You know how some doctors have the Messiah complex - they need to save the world? You've got the "Rubik's" complex
So how come the "Starter Edition" with all it's crippling restrictions is supposed to be so great but M$ wants to tag a European edition of Windows with no media player a "reduced media edition"?
If being asked to not bundle one program due to concerns over monopoly power abuse deserves a "reduced" name doesn't the "Starter Edition" deserve a "Multiple Reduced Functions for Suckers" name?
Microsoft's abuse of it's monopoly position is so great that it even involves the naming of their products.
Brazil, if you're listening, REGAIN your freedom and independence. (...)"
Sorry, God is unavaible at the moment. But his substitute has already dealt with this. You see, the Micromind proposal for shipping the "Connected PC" with its Windows X-tremelly Poor Sucker Edition was already rejected by the Brazillian government. I'm sorry I don't have an English link, but you can use the fish.
I can, however, translate the words of Sérgio Amadeu, director of the Federal Data Processing Service (SERPRO):
- Please, ignore everything written above.