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Google Readies Platform for Video Distribution

Eric writes "According to BetaNews, 'Google is preparing a video distribution platform that provides a complete ecosystem of services for content producers, publishers and end-users.' The first phase of its video upload program rolled out today, and 'content owners will be able to control distribution rights themselves, even setting a price for their video clips. Eventually, users will be able to search, preview, purchase and play videos directly from within Google.'"

53 of 228 comments (clear)

  1. Hmmm... by elid · · Score: 5, Interesting

    A few questions:
    1) Will TV networks sign on to this? Will we able to download last night's episode of 24 for a small fee? How much will they charge?
    2) Why aren't these files DRM-less (see the article)? But Google is an innovator, and maybe they can come up with something fair (though fair and DRM seem to be mutually exclusive nowadays...).

  2. Come on submitter... by gowen · · Score: 5, Funny

    Get with the program. You need to jazz up your submission a lot. Your's is much too calm.

    If a product is not going to "Kill", "Murder" or "Burninate" the opposition, I'm not listening.

    --
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  3. Will it work? by Anonymous Coward · · Score: 5, Interesting

    It looks like Google may have a solution to the problem of indexing video media on the internet; host the content yourself and request the meta-data from the uploader themselves. Then you can easily index the meta-data to make it searchable. It sure beats trying to index any available content scattered across the web with no easy way to extract useful meta-data, but it certainly has the downside that you need to use Google to distribute your video. What if other search engines jump on the bandwagon; we'll have to search all of them to find the media we're looking for, because they won't share their indexes (Which are the valuable part, after all). It could get rather non-customer friendly if we're not careful.

    1. Re:Will it work? by bitingduck · · Score: 4, Interesting

      But if all the meta-data is self reported, you run a huge risk of people spamming you with things that they report as britney videos but are really sales pitches for viagra or something.

    2. Re:Will it work? by crabpeople · · Score: 3, Funny

      "What if other search engines jump on the bandwagon"

      what other search engines?

      --
      I'll just use my special getting high powers one more time...
  4. Copyright by teiresias · · Score: 5, Insightful

    please be sure you own the rights to the works you upload

    I think that's going to be the biggest hurdle for this service to overcome. I think this would be a great service for smaller production teams or individuals looking to release their creations (although there are a number of services that already do this I believe). But to me, this new service will be largely deluged with people looking to trade bootleg videos, pr0n, etc, as again almost all the other similar services are.

    pending our approval process

    so, is it someones job to look through every video when it's uploaded? To catch any copyright infringement. Again, this seems like a real problem for this and any other similar service.

    --
    -Teiresias
    1. Re:Copyright by garcia · · Score: 5, Interesting

      But to me, this new service will be largely deluged with people looking to trade bootleg videos, pr0n, etc, as again almost all the other similar services are.

      Well of course porn will be a part of it as that industry is typically the first to adopt new technology as part of their operations. Of course people will absue the system as you said but hopefully some industries will embrace it as well which could lift the validity of it.

      This could be a very good thing but I really have to say that if people do cloud the waters with copyrighted material the networks, RIAA, MPAA, etc, will do everything in their power to discredit it and bring it down.

      This is a gutsy move by Google.

    2. Re:Copyright by Punboy · · Score: 2, Interesting

      Yes, it is a gutsy move. But that's really what Google specializes in. I mean look at GMail. Everyone thought it was a hoax cause it was so far out there (and the fact that it was released on April Fool's). But now most of the major email providers have followed suit, and Google recently bumped the storage up to 2GB (and climbing by the second). If anyone could really pull this off it'd be Google. or Apple. Perhaps the two should collaborate.

      --
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  5. Words by MyLongNickName · · Score: 2, Insightful

    I always love it when words like "Ecosystem" are used to describe business models. It gives me a chuckle, and I know not to waste my time reading the FA.

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  6. You can sign in using your Gmail account by Anonymous Coward · · Score: 4, Informative

    I'm sure everyone on Slashdot has one by now, so use it to skip the sign up process.

  7. WTF by cca93014 · · Score: 5, Funny
    Google now have an ecosystem.

    Fan-fucking-tastic.

    When are /. going to start distributing "-1 - Google Sycophantia" mod points?

    I, for one, welcome our "we're not evil, but we are a publicly owned corporation, just like all the other fuckers; give it a few years before we turn into another bunch of wankers" overlords.

  8. The Google Universe by mwood · · Score: 5, Funny

    Ahh, Google, the emacs of Web services.

  9. Verified uploads... by AIX-Hood · · Score: 4, Insightful

    Although I love the idea, particularly the part about pay videos if you want, the manual verifying of video uploads by some Google lackey isn't seriously cumbersome. I submitted a video yesterday (late afternoon) and it's still not verified 12 hours later. Unless this drastically changes, I can't see this being used to quickly put up new content for your site or anything where time sensitive material is a factor.

  10. Google Uploader by boredMDer · · Score: 4, Informative

    The Google Uploader app (https://upload.video.google.com/Google%20Video%20 Uploader%20Installer.exe) is, of course, Windows only.

    I wonder how long before someone makes a third party tool to do this on Linux/Mac?

  11. Re:hmm by JayBean · · Score: 3, Interesting

    I've been wishing that I could purchase TV programming by the show or channel instead of getting a large package of 50 channels when I don't watch 40 of them anyway. This has the potential to allow someone like me to purchase individual shows (channels in the future?) without any extra costs. But I don't know if that is the direction they want to take.

  12. Too many products and betas? by baadger · · Score: 5, Interesting

    It's alarming how accurately the Google Grid seems to be forming.

    This sounds great, but I wouldn't mind Google Image search results that didn't keep returning 404's.

    In a recent recruitment video that featured on GoogleBlog the nice lady says Google is all about "ambitious ideas, fast responses, big acheivements" but it seems to me they want to pump out new services as testaments to what the Googlers are capable of and show off their cool attitude..without actually producing a well polished and maintained product.

    Who hasn't noticed degradation of Google search results or lots and lots 404's on image search?

    I just hope the grid doesn't crumble and burn.

    1. Re:Too many products and betas? by Momoru · · Score: 4, Interesting

      Agreed, they are all over the place...trying to do everything. I still don't think their search is as good as it could be (See Clusty for a useful new type of search). They seem to be more like a bunch of intellectual kids who won the lottery and want to spend all their time coming up with neat ideas instead of actually worrying about giving returns to the shareholders who bankrolled them. I'm sure that's what alot of you all like about them so much, but if it fails it will ruin future companies that want to be ran like this.

    2. Re:Too many products and betas? by alecks · · Score: 2, Interesting

      I can't belive this.... For every other company, people bitch how the company is no longer inovative and only worries about ROI to its investors... And here's some wank who's essentially complaning that Google isn't worrying enough about it's shareholders' ROI... fuck man...

    3. Re:Too many products and betas? by deuist · · Score: 2, Interesting
      They seem to be more like a bunch of intellectual kids who won the lottery and want to spend all their time coming up with neat ideas instead of actually worrying about giving returns to the shareholders who bankrolled them.

      Coming up with lots of neat ideas is what's driving their stock price up and giving returns to the shareholders.

    4. Re:Too many products and betas? by Momoru · · Score: 2, Insightful

      True in the short term new ideas cause buzz, which causes the price to rise, but all it takes is one quarter of earnings to be below expectations because they had unexpected costs from buying 30 different random companies to send the price plunging

    5. Re:Too many products and betas? by baadger · · Score: 2, Funny

      It's creepy in the way that it paints a picture of an utopian work environment, where you'll want to have fun working and never leave...yes.

  13. read the TOS agreement by tech-hawger · · Score: 5, Interesting

    If your video is too poular, they can charge you for the bandwidth it uses...i wonder if they would warn you first...

    1. Re:read the TOS agreement by Rude+Turnip · · Score: 3, Interesting

      If a video really becomes that popular, Google should automatically implement a revenue sharing model on that video, where Google gets reimbursed for the bandwidth and the publisher would get his fair cut.

  14. Not a Netflix killer. What else could it be? by MarkEst1973 · · Score: 2, Insightful
    My TV will one day be hooked into the internet and be able to download movies on demand, I'm sure, but until then, I'd rather use NetFlix to show my movies on my television set. Watching movies on my computer monitor isn't as good.

    So what does this point to for Google? There might certainly be a market for Indie film distribution via Google. This would dramatically reduce distribution costs and open a whole new market for indie films.

  15. are you sure? by qortra · · Score: 2, Insightful

    Google is the Search King. Don't you think they'll be able to create an automated system for straining out bad submissions (porn or copyright violations)? I mean, even if the the title or description of a video submission itself aren't incriminating enough, the probably have plenty of other methods for getting context about a video. The probability that a violating video already exists on the net is large, so they could make a system to identify a video by general characteristics (obviously a digest-hash would not be appropriate across formats, but I'm sure there are other ways of doing it).

  16. From TFFAQ by GillBates0 · · Score: 5, Informative

    https://upload.video.google.com/video_faq.html

    # Can I charge for playback of my video?

    Yes. Or you can allow users to play your video for free. This is totally up to you and your video distribution goals. As the content owner, you decide whether you'd like to give away your video for free or charge a price that you set for it. If you do charge a price, Google will take a small revenue share to cover some of our costs.

    # How is my content protected?

    Google takes the security of your content very seriously. We've put a number of measures in place to prevent copying or sharing of your content. For more information on our copyright policies and procedures, please read the Copyright section of this FAQ.

    --
    An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
  17. Dark Fiber by KrackHouse · · Score: 5, Insightful

    This might explain their recent fiber-optic buying spree.

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  18. Re:hmm by jarich · · Score: 4, Informative
    is google answering a question nobody asked?

    ???

    Have you looked at the BitTorrents or P2P networks lately?

    The question is being asked millions of times a day. No one's had a good answer yet, but the question is being asked.

  19. Google's taking over by Kimos · · Score: 3, Funny

    They're breaking into the biggest industry on the net. Porn. First images now video...

    1. Re:Google's taking over by mr.+mulder · · Score: 2, Insightful

      Sorry - check out this image. It doesn't look like Google is interested in the porn industry...yet.

    2. Re:Google's taking over by Guano_Jim · · Score: 2, Informative

      Actually, from TFA:

      However, Google does have one caveat in its upload terms: "The video must not contain pornographic or obscene material."

      I hope Google doesn't get to decide what's "obscene."

  20. Re:hmm by brontus3927 · · Score: 2, Insightful

    However, Comcast, or whoever you get your cable from gets the pricethey get for a channel by guaranteeing a certain number of subscribers. If you could pick each channel individually, they couldn't make that guarantee as large of number, and economies of scale would break down. It's possible that subscribing to the 10 channels you do watch would cost more than subscribing to a 50 channel package with 40 you don't.

  21. TOS by BenBenBen · · Score: 4, Informative
    'content owners will be able to control distribution rights themselves, even setting a price for their video clips.'

    From the TOS:
    By accepting this Agreement and uploading Your Authorized Content to Google, you are directing and authorizing Google to, and granting Google a royalty-free, perpetual, non-exclusive right and license to, host, cache, route, transmit, store, copy, distribute, perform, display, reformat, excerpt, analyze, and create algorithms based on the Authorized Content
    --
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  22. Makes sense to me by jessmeister · · Score: 2, Insightful

    I have to say it sounds like an extremely interesting twist on the distribution of video content. For me to be able to upload content and distribute it for free is quite amazing. This means they will not only be gaining access to the subscribers or paying customers but also the families etc who are going to use it to share their videos. It benefits everyone. Google gets more impressions to sell advertising on and content producers get an easy and efficient market place/distribution system. Add the advanced searching that is sure to follow and this will be an extremely powerful resource. Of course when they start to put in some pre-roll or instream advertising for the unpaid content their revenues and profit margins will be even higher than they are now.

    Go Google Go!

  23. Invisible Movies by Doc+Ruby · · Score: 4, Insightful

    How does Google know it's "video"? Can't I just pipe my own CDs into the audio tracks of a blank MPG2/4 file? Then I can listen to my own music anywhere, over those famously fat Google pipes. This is fair use of content that I legitimately own, even according to the entertainment industry before the Supreme Court. By extension, can't I rename any file "..mp4", and use Google to distribute it? They're not going to watch all these movies, are they?

    --

    --
    make install -not war

  24. Don't be evil? by uttaddmb · · Score: 3, Informative

    Be careful with the TOS, though. Most of the stuff is the standard Draconian crap (i.e., "we can do whatever we want with your stuff"), but most notable is this bit: "If You have not designated a price for Your Authorized Content and We incur extraordinary costs and expenses in hosting, indexing and displaying Your Authorized Content, we may charge a fee in order to defray these costs." So if you release a popular free video, Google may charge you for the bandwidth? I'll stick with Ourmedia for the free media distribution, thanks.

  25. So much for Do no Evil by bentfork · · Score: 3, Interesting

    3. Use of Content. By accepting this Agreement and uploading Your Authorized Content to Google, you are directing and authorizing Google to, and granting Google a royalty-free, perpetual, non-exclusive right and license to, host, cache, route, transmit, store, copy, distribute, perform, display, reformat, excerpt, analyze, and create algorithms based on the Authorized Content in order to (i) host the Authorized Content on Google's servers, (ii) index the Authorized Content; and (iii) display the Authorized Content, in whole or in part in the territory(ies) designated in the Uploading Instructions, in connection with Google products and services now existing or hereafter developed, including without limitation in products developed for syndication. This license gives Google the right to copy, excerpt, distribute and display Your Authorized Content via both streaming and progressive downloading technologies, and to display limited excerpts of Your Authorized Content for no fee to the end user. Google reserves the right to display advertisements in connection with any display of Your Authorized Content. Notwithstanding the foregoing, Google is not required to host, index, or display any Authorized Content uploaded, and may remove or refuse to host, index or display any Authorized Content. Google is not responsible for any loss, theft or damage of any kind to the Authorized Content. Sounds a bit evil to me...

    1. Re:So much for Do no Evil by EricTheGreen · · Score: 2, Interesting

      Well, it could certainly be used for evil.

      It could also be used to protect themselves from a variety of possible legal concerns that might arise from their normal operations.

      I work with content and content management systems and see similar clauses in most of our contracts with subject matter experts, authors and provisioning contractors. I'm not a lawyer myself, but have asked our legal staff about why these are included, and the consensus answer I get from them is that they save considerable legal effort dealing with the spiderweb of regulations, laws and statutes encountered when trying to distribute content to users in multiple countries. To paraphrase them, it's essentially a "get out of jail free" card for most common issues of redistribution problems our company might encounter.

      Comments from actual lawyers (if any are lurking) would be helpful.

      It certainly could be abused, but that's not the first purpose I'd think of.

    2. Re:So much for Do no Evil by bentfork · · Score: 2, Insightful
      By uploading a video to the site you are giving them a lot of rights to use the content how they please. For example they could create a GoogleTV show and use your content without paying you, even if it is something that you charge people to view.

      Just because they used plain language in their terms does not mean that they are being !evil. I think enticing people to give up the rights to their content is edging twards evil.

      I think they could be more clear about what is going on here.

      google video: Trading our Bandwidth for your Content.
    3. Re:So much for Do no Evil by geminidomino · · Score: 2, Insightful

      Did you ever stop to think that "hosting, caching, routing, trasmitting, storing, copying, distributing, performing, displaying, reformating, excerpting, and analyzing" are the kinds of rights they need to, say, HOST YOUR DAMN VIDEO ON THE WEB IN THE FIRST PLACE?!

  26. Types of video accepted by LoverOfJoy · · Score: 3, Informative
    From https://upload.video.google.com/video_faq.html#ove rview4

    "What types of videos are you accepting?

    We accept any type of video content, with these restrictions:

    * You must own all necessary rights to the content, including copyrights toboth the video and the audio.
    * You must be able to upload the video to us electronically.
    * The video must not contain pornographic or obscene material.

    The content may be reviewed prior to being made available online. If we cannot use it, we'll let you know."

  27. Reminds me of EPIC by mejesster · · Score: 3, Informative

    There's this neat little flash animation called EPIC, about the future of Google. It's been around for a little while now and is eerily accurate. You can find it here: http://www.robinsloan.com/epic/

    --
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  28. Windows Only by saddino · · Score: 3, Informative

    Google provides an application (the Google Video Uploader) to upload video content to their servers. As expected, the program is Windows only. So, I guess Google wants your video, as long as you're not a Mac or Linux user. ;-)

    Interestingly, all of Google's desktop applications are all Windows only. Given their hiring blitz and their well-advertised work incentives, Google could easily find Mac and Linux programmers, so the lack of support for other platforms must be intended. Other companies can make the argument that the cost is too great, but Google can clearly afford it. So, what exactly is the strategy here?

    1. Re:Windows Only by Mant · · Score: 3, Insightful

      Even if you can afford something it has an opportunity cost, and that may be too great.

      A new app Windows can use is going to bring in much more users than expanding an app to Linux or the Mac.

      So sure, maybe you spend (to pull figures out of the air) 500,000 getting the desktop apps onto Linux and the Mac, and that nets you 1 million return in greater users and so ad revenue. Or maybe you could spend that 500,000 on a new project that gets 4 million return in revenue.

    2. Re:Windows Only by saddino · · Score: 2, Insightful

      I agree, but their desktop strategy is markedly different from their web application strategy, and it's not clear (to me at least) why Google wants Mac and Linux users (to wit: spending time and resources making sure GMail works in Mozilla, Firefox and Safari) on the web, but isn't interested in those very same users when it comes to desktop applications.

      As an example: How much could it cost to port their video uploader to the Mac? Maybe $50,000 to one consultant...seems like a drop in the bucket to get video from 28 million Macintosh users (who, given iMovie is free, are arguably more likely to have video content in the first place).

  29. Distributed verification Re:Verified uploads... by jackDuhRipper · · Score: 3, Insightful
    Instead of a "Google lackey," what if they implement a distributed verification people-network of "cotent category experts" a la About.com's Guide Model?

    i.e. One or more folks are in charge of Kids' birthday videos, one or more in charge of original animation, and 10,313 are in charge of the various porn categories.

    They are "trained," "paid" based on performance, and are moderated (e.g. if copyrighted works slip through on their watch, they are somehow penalized).

    The verification bottleneck opens up significantly without Google's staff of Full Time Employees expanding exponentially.

    The Google Network ...

  30. Focus on search? No. Agility. by otisg · · Score: 2, Interesting

    Anyone remembers the days when Google said how they want to focus on search and search only?
    They are certainly not focusing on it so much any more, and are adapting to the market forces. Nice and agile.

    --
    Simpy
  31. If you build it.... by WareW01f · · Score: 2, Interesting

    Markets these days (read post dot-com) are very conservative. The main issue with video distribution is noone is A) sure it will work, and B) there are business models out there *based* on the fact that you can't get the content any where else. (Think Supper Bowl commercial time slots) So you've got the one side that doesn't what to invest in something that has no (we'll say commercialy) proven market and the other end that just has no intrest.

    Enter Google

    Google starts playing with searching video. Fine. Issue is that all video on TV is copyrighted and 'Fair Use' is not what it used to be. Fine. So someone says, "Hey, lets get people to upload they're own video and we can test with that." Great. The blogger group shifts from photo blogs to video blogs. Google has content. User satisfied the strange need to document the life and times of their gerbil. Everyone is happy. You have eyes. It's a small stretch once you have content to play with management. (And management in a manor that you control, not some big company demands) It's brilliant! They are going to end up with a content base (Dude, now my rock band can distribute mp3's and our killer concert footage) and audience. It's built, the market's there. All the big companies have to do is sign up.

    Google is getting big, and I would argue that they are starting to approch the SpiderMan-great-power-great-responsibility dilemma (some may argue we're past that) Our last remaining hope is that the key mentality in leadership that is leading to Google's success is linked the good side of the force. i.e. if evil forces take over the innovation dies. (Still, anyone want to bet on if Google-AOL-TimeWarner exists a few years from now.)

  32. Re:hmm by hunterx11 · · Score: 2, Interesting

    Yes, except that I imagine /. nerds make up a large portion of people watching aforementioned unpopular channels.

    --
    English is easier said than done.
  33. Re:here's an idea... by dAzED1 · · Score: 2, Insightful

    You're so funny.

    You see, Larry Page and Sergey Brin have billions...why? Because they had these philosophies that they supposedly adhered to. So I may not have given them $'s directly, but I've given them 2 things far more valuable...my trust, and my time. And from those, they got their $billions.

    "It's best to do one thing really, really well. Google does search. Google does not do horoscopes, financial advice or chat."

    No comment on the fact that they couldn't keep themselves from doing everything but the three things they list?

  34. no program should be needed by r00t · · Score: 2, Insightful

    This is screwy. I can send video by Google mail
    without anything more than a web browser. Why would
    I need anything more for this new service?

  35. Re:Example of Google's automatic indexing by Danta · · Score: 2, Informative
    Sorry, I should have looked at the help page:
    Sometimes the transcript text is garbled or has spelling and grammatical errors. Why is this?

    The text we use for searching Google Video is captured from the closed captioning of each program as it airs. Closed captioning isn't always accurate and errors can occur during the transmission. Let us know if you find a program with serious errors in the text.
  36. Content-based video searching/indexing by FleaPlus · · Score: 2, Interesting

    It looks like indexing will initially be manual, but it'll be interesting to see what sorts of content-based searching and indexing methods Google will end up implementing. For those unfamiliar with it, content-based methods allow for information extraction based on the actual video data, rather than manually-added metadata. Searching google scholar and google web for "content-based video" methods comes up with some interesting results. The current state-of-the-art can do some impressive things, but there's clearly still lots of room for improvement.

    Now that I think about it, having uploaders manually index the videos the submit is a fantastic way for Google to bootstrap an automated video indexing system.

    One neat project is Sivic & Zisserman's Video Google (no relation to the Google company, I think). They have a demo available where you can search for automatically-extracted objects in a movie. They also show the results of doing things like detecting Bill Murray's tie throughout the movie Groundhog Day.