Google to use TrustRank for News, Possibly More
mike slaven writes "In a follow-up to Tuesday's post about Google registering a trademark on the term TrustRank, an article on NewScientist explains how Google plans to track the credibility of news sources. The article also mentions that the patent on TrustRank is not limited to ranking just news stories: 'The patent also reveals that the same system could be roped in to rank other search results, not simply news. So sales and services could in the future be listed on the basis of price and the reputation of the company involved.'"
The problem I have with this is that there are many problems with identifying trusted sites and maintaining the trustworthiness of such sites after they have been chosen.
From Google's point of view, a trusted site would have to have strict editorial standards and link to a lot of sites. I can think of a lot of sites with strict editorial content, but they generally do not link to a lot of sites. The open directory projects seems to me to be a candidate for a trusted site. It has editorial controls and links to a heck of a lot of sites.
The first question to ask is: "After the trusted sites is chosen, how much would it cost to buy one?". I suppose dmoz itself would be hard to buy outright, but how much would it take to buy one of the editors, or to buy an editorial position? Probably not much. Dmoz alread has a lot of editorial fraud and it would make the problem worse. I'm not sure that its fair to expect trusted sites not to degrade to some extent.
The second question to ask is: "How hard is it to buy links from trusted sites?". The answer has to be that it is pretty easy. Forget about corrupting the people as I discussed in the last point. Any trusted site that links to lots of pages is going to have a huge link management problem. Every day hundreds of domains that it links to may expire. You can snap those up and buy trust.
All this doesn't even include folks who make sites look trustworthy with the sole intention of turning them to the dark side later. All of this happens currently with pagerank, but it will be much worse once the trust power is put into the hands of a few.
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Can we know this for sure? Has google confirmed it? What is the trustrank of newscientist.com ?
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1. Google
2. Apple
3. Firefox
4. Your Rights are being stolen!
5. Microsoft sucks.
Rinse. Repeat.
I'll be fascinated to see how Slashdot articles get ranked.
Now for the gamespy implimentation to see what servers are filled with lamers... Now that'd be useful!
Maybe I'm just being stupid, but is this really anything more than an algorithm?
The basic ideas and principles of TrustRank:
http://www.seobook.com/archives/000661.shtml
I can see dangers in this becoming an elitist thing though, i.e Trusted Sites only linking to other trusted sites, or creating perceptions in surfer's minds. It will be interested to see how Google develop this one, that's for sure.
Business Voyeur
Basically what they patented (from what I gather) is the idea of taking many factoids about a news company and putting it into a balanced formula to create a "trust" number.
However, they are not patenting the formula itself, but just the idea of using such a formula, it seems...
This seems like another case of taking an obvious idea and trying to block the competition by patenting it.
Yes, bow to Our skunk protocol. You will give us your food, or we'll raise git on Our handstand and point our tail at you as the O'reilly spotted skunk found only in the most dense Amazon.com forests of the United Nigerian estates of America.
If anyone is willing to accept these money orders, may you send me a laptop computer? The one I am using is falling to peices. Please contact me at Muabobu Mitchel "MM20012127@gmail.com", and I'll send you the money orders after you send two DELL laptops to 342 Voodoo, Pignuts, Nigeria Republic.
If you just get one link from a "trusted" site to some really un-trusted site, then POW! Down goes Frasier! I guess we'll know when that happens, because the top Google news stories will be teenage sluts, casinos, and cialis.
stuff |
"Trust, but verify." - Ronnie "Rayguns" Reagan
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The idea isn't exactly new...refereed and peer-reviewed professional journals have been doing something along these lines for decades. Google, as I read it, is attempting to apply some basic scholarly principles to their listings.
Now the bad news...I don't think it will work as described. Counting "number of bureaux cited" or hops from originator isn't exactly going to keep faked articles off their listings; as someone else already pointed out, it may be a matter of shucking out the cash for a domain that suddenly gets listed as "high trust level." Then that domain can be used to post pretty much whatever they want to make people think is accurate journalism.
Sorry...I like the concept of automating the tedious task of fact-checking, but until Google can get their clusters' AI well beyond the Turing-test phase, it's not going to happen. Humans will still need to examine articles and references and make decisions as to whether a particular submission is, in fact, valid and accurate.
Just my two cents' worth...save up the change for a root beer or something...
All the world's an analog stage, and digital circuits play only bit parts.
Well as long as they don't take orders from a giant bluish face, or combine one day into a Megadupe, that's all right with me.
Now to figure out how to equate trolls with Bulk and Skull and flamers with Rita and Zedd...
You can hold down the "B" button for continuous firing.
foxnews.com just disappeared entirely from the Internet.
I have the pictures to prove it!
Do you really need Google for this? Or is Google validation going to substitute for your own common sense?
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
... didn't Al Franken write that book already?
--- Attorneys Assisting Citizen-Soldiers & Families -
Trusted my ass. This is just another venue for liberal webmonkeys (is there any other kind???) to tweak headlines and influence on how news is delivered. No doubt they will go down the same path Yahoo News goes.
I have heard that this time they are using chickens instead of pegions for the ranking system. Is it true?
fuvoo: watch something
...the "A Fair and Balanced Search for Your Site" subtitle.
You can hold down the "B" button for continuous firing.
Did they copyright "TrustRank" or "TrustRank Beta"?
Well, this is (half) a shameless plug but my newsbot has been ranking news sources and referring meta-news sources according to "trust" for over 3 yrs now. Findory (no affiliation) does something similar by ranking each individual news story.
How will this affect all those litigious bastards or miserable failures out there?
I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
Let us all hope!p lay.jsp?vnu_content_id=1000856306"]
l iams/aw20050110.shtml"]
Jeff Gannon, whose real name is James Guckert, resigned his job with the conservative Talon News after it was revealed he had used a pseudonym, had little journalism background, and had ties to male escort Web sites. ["http://www.mediainfo.com/eandp/news/article_dis
At the same time, I (Armstrong Williams) understand that I exercised bad judgment in running paid advertising for an issue that I frequently write about in my column. People need to know that my column is uncorrupted by any outside influences. I would like to take this opportunity to apologize for my bad judgment, and to better explain the circumstances. ["http://www.townhall.com/columnists/Armstrongwil
http://www.fair.org/index.php
He who knows best knows how little he knows. - Thomas Jefferson
As long as the rankings are fair and handled in a responsible matter then Google stands to give consumers the power that they have lacked for a long time. Companies will take note that if their trust ranking suffers from bad consumer reports then they will begin to pay attention.
Maybe when you search for DSL you'll see companies at the top that deserve that ranking and the companies that fall down who think they should be first would improve how they treat their customers.
Peer pressure at it's finest.
Well, the New York Times is one of the most trusted publications in the country. Oh, wait it isn't any more.
So Google wants to be the web's authoritative source on what sites can be trusted? I don't think I like the sound of that. No one entity should have that job.
Ideally everyone would use common sense, but so few people have that anymore that it's almost quaint to suggest it.
Sooooo....
What is the trust rank of CBS? Of 60 Minutes?
www.eFax.com are spammers
Given that ALL news sources or sites have some bias, isn't trust in the eye of the beholder in many cases? Although the objective facts of some situation may be undisputed (usually these are disputed, too), the interpretation of those facts is subjective and highly dependent on the viewpoint, world model, etc.
Perhaps Google will need to introduce right-wing and left-wing versions of TrustRank. If it does not, then it will be an example of tyranny of the majority when Google asserts than the majority's bias is trustworthy.
Two wrongs don't make a right, but three lefts do.
Reblicans trust The Free Republic but distrust The Nation.
Democrates are exactly the opposite. What should TrustRank do about that? I don't see any way to reconcile stuff like that.
We need to go to Slashdot's savior, sit on his lap, and ask him; What would Roland Piquepaille do?
Linux is not the answer to your problems! Repent of your solutions gathering and enter the Roland Piquepaille hardware confessions box in Redmond Washington! Halt sinners! You need be cleansed with living Blue Seas of the old ways; search-out the paths of old, for only there will your quest for the Blue Screens be found as originally intended!
one step closer to whuffie...
now where do I back myself up?
ref is to here for those not down with the ad hoc's
- Carpe diem, quam minimum credula postero.
so that means no more slashdot on news.google.com? with all the duplicate stories, inflamitory and incorrect analysis, and bogus stories, slashdot has to be near the bottom of the heap.
That's a "trusted" source, I guess.
But JawaOnline uses "hate speech", according to Google News.
Go ahead, mod this down. But Google News accepts as "news" a site that all but cheers on misogynistic honor rape.
There are two main ways of ranking news (as well as websites and whatnot): Popularity or Quality. Popularity can be easily quantified, but with news you will probably end up with big and well known media source dominating the ranking. Regardless of what one thinks about CNN or BBC, they are not what I look for in googlenews (or I would just type www.cnn.com). I want news sources that I was anware of, to give me a fresh perspective.
Quality on the other hand is very hard to measure, and any definition will surely be controversial. The metrics they are proposing will also benefit large well knwown news sources.
What I would really like though is a rank that gave the widest possible perspective. Some algorithm that would take a news event and define some broad categories of news sources (say, on news on Iraq, conservative american media, liberal american, iraqi, arab, etc.). Then one or two representatives of each category would be displayed in the ranks, choosen among the cotegory by the metrics described in the article. The trick of course is to define the categories, but I think one could do that by looking at how different sources 'cluster' together. Sources in one country link overwhelmingly among themselves rather than abroad. Conservative news sources tend to cite and link to other conservatives, ditto for liberals or any other category. This is even more true for blogs, which wouldn't be much cited in the rank itself, but are a sort of glue that binds ideological and national categories together, and thus provide useful information to help classify the news source.
I hope I'm making sense here. Just my 2cents...
If this works, what it could mean is that the 'news' organizations will have their 'trustrank' plummet over time as their suck-ass propaganda and non-fact-checked stories get outed and accounted for. Then the independent sites who get the story right may start to show up in the ranks as 'trusted' new sources. Could be a boon for independent media.
I use Google a LOT at work and at home. Google is a great search engine that most people use every day. We're going to read about the new functionality on their site when they implement it. I don't understand the obsessive need that some people feel to follow everything that Google does. This is like writing a new article every time a car manufacturer adds a new feature. "The New Corvette to feature a digital clock on the dashboard...".
This kind of blind horn blowing for a company is why Google's stock is $220 a share even though the company isn't worth any where near $220 a share. I hope when the stock finally comes down to earth to a value that the company can back up (and it will) it won't cause another tech blowout like in 2000.
Besides, W's a politician.
CBS News is supposed to be unbiased, with fact-based reporting. But they pulled politically-motivated lies out of Dan Rather's rectal database in order to influence a Presidential election.
Is this you: http://dmoz.org/profiles/psiolent.html
I wonder if you can find my editor profile? ;-)
how much you trust google
I got your prior art http://slashdot.org/comments.pl?sid=116588&cid=986 5259">right here.
IF author = 'Enderle' THEN TRUST=ZILCH AND BONEHEAD = 1.
IF author = 'DiDio' THEN TRUST=NADA AND MICROSOFT_SHILL = 1
IF topic = 'SCO' THEN RELEVENCE TO ANYONE = RELEVANCE TO ANYONE - 1000
IF quoted_source = 'Marc Andressen' THEN WHO_FUCKING_CARES = 1
IF news_organization = 'FOX' then BULLSHIT_IS_AFOOT = 1.
No need to go to Google at all to see how /. articles rank.
From the article I conclude that the old Soviet Union's news services would have ranked very high.
Oh, well. Google News was nice while it lasted.
Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
How on earth can this "Trustranking" system be in the least bit credible. It sounds blatently flawed in that it shall rate articles in a rather black and white.
What if for example, I created a news website that was amusing and satirical prior to Trustranking, and while quite funny and witty, wasn't really accurate to the story, instead embellishing it somewhat, how on earth would it be possible to Trustrank a site like this?
Also, what is trustranking in proportion to? Reputable news sites such as the BBC? Or is it all in proportion to people's own (no doubt conflicting) views?
Just to clarify, i'm not trolling here, but seriously how can this idea work?
The internet provides us with such unlimited info that the problem is no longer finding information, it is deciding who to trust.
Everyone probably has some internal list of sources they trust, but maintaining such a list is very hard.
If TrustRank could be done and done right (???) then it would be a wonderful service.
But, can any corporation be trusted to do this? Surely they would eventually start to 'sell' higher trust ratings? I 'trust' google, but it is still a corporation and it's job is to make money.
the 24 hour Google network
There will be political implications of this new ranking system. I bet nobody has really thought this through...
What "trust rank" would you give Al Jazeera, for example?
It is a state-owned, but journalistically largely independent big satellite network with a lot of staff and a huge audience. Just from an area of the world that might have different views.
Isn't this behavior outside their mission statement? If Google's just going to be another patent farm and start using geniuses to come up with obvious ideas, I'd hardly call that not being evil . . . but that's just me.
That's such horrible torture.
Cry me a river, you fucking dhimmi wuss.
I like getting all those articles from offbeat little places around the world. Kind of a random snapshot of what's going, as perceived by whoever.
This is bad news.
The google news division clearly has political bias.
There's been a few scandals where google has been blocking conservative bloggers but adding in pro nazi & terrorist news groups.
It's trouble that such a small group of people in such a powerful company has the ability to make decisions about what they want to censor and not.
Makes you almost think google is in kahootz with the mainstream liberal media groups!
How about over time Google learns which sites I trust and modifies the ranking according to that. We could give each site a thumbs up or down rating like you do on a TiVO.
Just two stories later, 'Your Rights Online: The SCO Trial Through A New Lens'.
l ?tid=123&tid=136&tid=88&tid=155
http://yro.slashdot.org/yro/05/04/29/1950245.shtm
I'll probably be modded down for this...
I always paid attention to which news sites does the Google algorithm chooses to use as a primary source to a news item, and they are, more often than not, American sites. Anyway, news.google.com has been an useful source, since you can click on "all 1,777 related" and browse through the headlines and see the varying oppinions around the world. Example: this one was picked as a headline:
Bush Promotes New Plan for Social Security as Benefit to Young
In the other headlines, you see other views:
- Bush Speech Fuels Capitol Debate Over Social Security's Future
- Bush on offensive as ratings hit floor
- Bush Plan Would Cut Benefits
- Bush pitches plan to fix Social Security finances
- For first time, Bush backs benefit cuts to help bolster Social
...
- Bush vs. The Press
And from here you can read articles from the various dissenting views. To me, that's the main utility of news.google.com. I wonder if TrustRank is going to start favoring sites such as CNN... after all, they're "America's most trusted news source" (according to themselves, at least).In the end, nothing beats reading the news from a number of different news sources. Unfortunately, most people don't do that.
The filesystem is the package manager
How long until FOX or some other big-shit corporate "news" source gets a sour TrustRank rating and decides to sue Google?
Google, you don't get to tell me who to trust. I'm not sure I even trust you.
Recently it seems that some San Francisco Real Estate site was getting high ranks for its barely literate ramblings on news topics that had nothing to do with real estate. This isn't about squashing the small guy - this is about getting a news story that is literate. I, for one, will welcome a day when I don't have to scroll down to the 153rd link on a story to find something useful (the first 152 would contain 143 duplicates of the AP story and 9 illiterate pieces of junk).
I have concerns that trustrank will limit the variety of news we get from Google News search, but I'm wondering if it will get rid of parody search results at the top. A few weeks ago, I did a google news search on John Kerry, and got several parody articles near the top...with all due respect to their sense of humor, I think there are more important articles than that.
Instead of only selecting news from the top 200 or so sources, wouldn't it be better if Google did the opposite and filtered out known unreliable sources? I think it's a given that we surf at our own risk and take information presented to us (even on trusted sites) with a grain of salt...why trustrank?
I hope this means that Xinhua will stop being the first news service listed all the time. Sometimes I wonder if I'm going to be labeled a communist, as often as I've accidentally surfed to that site on my DoD computer.
nuf said.
http://www.advogato.org/trust-metric.html
Is Google implementing the same algorithm?
The big fat corporate media news sites will get a 'trusted" rating. The same ones who are *not* covering the three trillion in countefeit cash haul the other day, the ones *not* covering the intense gannon/whitehouse coverup scandal, the ones *not* covering the sibel edmonds 9-11 coverup scandal, and etc. They will be "trusted". Sites covering important news, news that would tend to get people to think a little differently and offer a real difference, will get ignored or buried, same as they are now, just worse.
Google dudes, you reading this? You are going to further entrench globalist medicority fluff crapola and governmental/corporate newsaganda. We've been trying to *get away from that*, it causes most of the problems by keeping people dumbed down and faked out with the "big lie" principle.
We'll see how it shakes out, but on the surface I don't like it already. You click on a random google news story now, it might say "89 more", you go there and there's 89 variations of the same exact AP or Reuters release, and half of those requiring "registration" for your "convenience". Big hairy deal. Like why bother.
Scenario: Reputable news site 'A' posts a story about fake news site 'B' that includes a link to site B. Google sees site A linking to site B and improves the TrustRank of site B.
A hundred other good news sites also post stories about how abominably bad site B is, and pretty quick site B is ranked the most trustworthy site in the world.
Without any context sensitivity, TrustRank can be a dangerous thing.
Do good. Joy follows.
Semantic web, baysian filters, and FOAF to the rescue.
Basically you have a browser button that allows you to train on each site you visit. Now combine this with OWL marked pages with the above, plus the "web of most likely trust" (FOAF), and your browser can intelligently decide on weither to load a site or not. The pageranking is decided on an individual basis, and the feedback is the web site stats that the webmaster sees. If one wants this process to work faster? There could be voluntary pooling of what the local browsers are trained up (stripped of personal info)* on. And webmasters (along with a lot of other people) could get the information they need to make their sites better.
*It would also make a great tool for determining the "heartbeat" of the internet.
"What "trust rank" would you give Al Jazeera, for example?"
Define "trust"?
Trust to be factually correct?
Trust to speak the party line?
Anyway, as I pointed out elsewere. The best kind of trust is the one you trust. Maybe Google could help by making the news available in a more machine-friendly form, and let the user work out the trust issue?
This is the worst idea I have ever heard from Google. The only thing I can see coming from this is increased media consolidation - and therefore a decrease in the diversity of different viewpoints and outlets for journalism. It seems designed to drive readers back to the old media monopolies that serve us so poorly.
... and then they built the supercollider.
"Google do it again. Yay for Google, who are not evil and we can all trust and who make the internet better."
On the subject of trust, Google built their reputation on the back of their search results which were better than those of competitors at the time. However they have eroded that trust since early on with a steady stream of privacy and information related question marks over their services.
Google are too powerful now and abuse patents to hold onto Pagerank, this is gives them an unfair advantage and almost forces people into using them because their search results tend to be better than the competition. This effectively provides them with a monopoly on searches. Through that monopoly they present a load of tempting (to some) services like Gmail, but which were designed to indefinately log huge chunks of your life by encorouging the archiving of all emails. And we all know that it is scanned to provide targeted advertising and held onto and backed up and inspected by Google own's employees as they wish.
The potential for abuse alone here is enough. But now they want to present other people's sites on the basis of how trustworthy they are.
Trust is something only individuals can make a decision on. You cannot offer 'trust' as a service. You can make personal subjective reviews over things sure, that's what newspapers and magazines do after all, you can collect a wide range of opinions on a given subject, but you can't present trust as a kind of absolute commodity that is definable through a points system.
What Google seem to be doing is redescribing page rank and calling it Trustrank to be present it as a new service and give themselves more patent powers which they can exploit. That is misleading to say the least, and ultimately plain wrong.
Even more so when you consider Trustrank is targeted toward news sites who often have a particular social or political slant or audience. You simply cannot offer a global trustometer and for these sites in particular.
What's more though, it actually exposes the shocking arrogance of Google, and their contempt toward the decision making ability of the individual, who Google seek to reduce to inhuman, unaware 'nodes' to arbitarily have data funneled to them based on whatever new "weighty, trusted, ranked, authoratitive" point scoring scheme Google comes up with today.
I'm sure you will all agreee, this is bad.
Sheesh! I hope I will still be able to sort by date.
is trastrank limited to news articles? I don't think so.. And that will be very bad.
Riiz
The Newscientist article fails to report an important change with the new plans to rank credibility of news sources. On their "About Google News" page, Google claims a main feature of their News service is that is "compiled solely by computer algorithms, without human intervention". However the patent states "a human opinion of the news source" and "amount of important coverage that the news source produces" will be used along with a number of other factors mentioned in the Newscientist to determine the credibility of the source. Maybe Newscientist should actually read the patents themselves. http://www.wipo.int/cgi-pct/guest/ifetch5?ENG+PCT- ALL.vdb+14+1135032-SCORE+256+4+-1+DECL-ENG+31+52+2 6+25+SEP-0/HITNUM,B,,SCORE+google