Sony Refutes Low UMD Sales, Slow Production
Sony has responded to recent media attention with corrective statements. Specifically, the widely reported 100K UMD sales figure, and the slowdown in PSP production. GamesIndustry.biz is reporting that the Japanese company actually pegs UMD movie sales as much higher, possibly in the half-million unit range. Similarly, Gamespot reports that the company denies that they've slowed PSP production. From the article: "I'm not sure where the 18 million claim came from...We announced in the Sony earnings call that the fiscal year 2005 PSP shipment targets were 12 million units worldwide. We are still on target and there has been no reduction in forecast."
I honestly don't see any use for the (ironically named) "Universal" Media Disc for the price that it is set at.
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$20.00 per disc for a system that can't even display it on a TV at DVD quality? Correct me if I'm wrong but aren't they cheaper to make that VHS tapes?
I pity anyone that actively buys UMD discs. Just get a portable DVD player and use the DVDs you already have instead of forking out another $20.00 for a substandard version.
Oh, and first post I guess.
i can't wait to see how they spin their next big mistake ;-)
Don't forget how Sony counts sales. An item is sold to them when it ships for the store.
To be fair, there are movies to be had on UMD at my local Evil-Mart for $15... but for just $5 more, you can get it, with special features, in a format you can watch on any DVD player or your computer, to watch on a big screen with your friends.
But what I really don't get is why so many PSP games are going for $50. You can get a new-release console game for that much! And most PSP games, from what I've seen so far, look like console-style games made for a portable, instead of with portable gaming, the situations in which portable gaming occurs, and the unique possibilities portable gaming makes available.
Which is not to say I'm getting an awful lot of play out of my DS right now....
"Refute" means to demonstrate conclusively that something is false. Sony hasn't done that. They have merely disputed the claim.
"Ya see baby, it's not really that small... it's er, an optical illusion, yeah... caused by ... my raw animal magnetism. Yeah. Animal magnetism as raw as mine can be hard to control, baby, hard to control."
We live, as we dream -- alone....
Sony seems to have a large problem with denial. They simply choose to beleive that the problem doesn't exist, usually in spite of the fact that all evidence points to the fact that there is problem.
Case 1: UMD discs selling poorly.
Denial: We meant to say singular title, and failed to mention we could units sold differently than most people in order to make the numbers deceptive.
Case 2: PSP's have dead pixels in the screen.
Denial: This is common with all LCD devices (true to some extent) and is therefore not our fault. Lalalalalalala, we're not listening.
Case 3: PS2 DRE (This has happened to me).
Denial: As far as we're concerned there's absolutely nothing wrong with your PS2. However, you can pay $70 and shipping costs to have our technitians hit it with a putty knife.
Rather than actually admit that something might be wrong, Sony has time after time tried to sweep the problem under the rug or use smoke and mirror diversionary tactics. The end result is some terrible customer support.
Marketers usually have about four levels of reported performance adjectives for any given product introduction:
- Great
- Super
- Super-Duper
- Overwhelming
Any marketer caught expressing anything other than the pre-approved terminology is summarily shot (or so I hear).
It's hard to believe they don't have more reliable data, but let's give them the benefit of the doubt. What the heck. I have nothing against Sony ( except a distaste for proprietary memory card formats and MagicGate, admittedly ).
500,000 still seems like a small number when you consider that's the same number of PSPs that sold in the US during the first two days after it's launch. Especially when you consider there's no way 500k UMDs have actually sold...
What I'm really curious about is the previous statement that "25 movies" would be available on UMD for the European release. It seems like an odd statement because there are 113 UMD movies listed on Amazon right now. Why wouldn't the same 113 titles be ready for europe? Is the market not there ? Odd...
The PSP platform to date has been a massive and expensive failure.