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Google Re-Opens Analytics Service as Invite-Only

taboguilla writes "As of January 11, after freezing the Google Analytics new user subscriptions shortly after it first started, Google's snazzy web site hit counter is adding new users on an invitation-only basis. If you would like an invitation, you can submit your email address to on the Google Analytics home page and wait until they decide you are worthy."

169 comments

  1. What is Google analytics? by jpolonsk · · Score: 4, Insightful

    It always helps when you explain what you are talking about?

    1. Re:What is Google analytics? by iogan · · Score: 4, Funny

      Google's snazzy web site hit counter is adding new users
      I would venture a guess that it's some kind of web site hit counter. But I'm not 100% on that..

      __________
      link yo blog/website with yo face http://www.doyoulikemyface.com/

    2. Re:What is Google analytics? by Michael+Crutcher · · Score: 4, Insightful
      This page provides a much better starting point. "Snazzy web hit counter" doesn't even begin to describe what it is. A hit counter is extremely simple and doesn't require a lot of resources in terms of minds or hardware. What they've done requires both.

      What they've apparently built (I wish I had access so I could check it out) is a standard analytics model based on click stream traffic for websites and an infrastructure to support distributed web reports. Click stream analyisis for websites is not a trivial problem. The hardware required to host this given the reports they're generating and the data sizes they're working with has got to be huge. What they've built is probably pretty simple since the type of data they're tracking about your customers (whether the page was clicked) is pretty limited. I'm curious as to what exactly their script does - is it solely clicks or is tracking users over a session?

      Of course if you subscribe to the google really is evil (or they want to make money) what they're going to eventually do is merge all of their traffic data (including gmail, google videos, etc.) to provide analytics on the customer the clickstream stuff is definately interesting, but the customer profile would be a lot more valuable.

      They may even provide the click stream data for free and offer all of their services as well as consultation for developing custom data models for the merchant. This is a stretch but given their areas of expertise would make some sort of sense.

    3. Re:What is Google analytics? by jigoman · · Score: 1
      From TFA:

      "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors."

      "Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports."

    4. Re:What is Google analytics? by Anonymous Coward · · Score: 2, Funny

      It's what I block using Ad-Block so that webpages load faster.

    5. Re:What is Google analytics? by Anonymous Coward · · Score: 0

      And every time I start up firefox with /. set as my home page the helpful status bar informs me "connecting to google-analytics.org" before the page loads. Slashdot certainly seems to like this google service.

    6. Re:What is Google analytics? by mikkom · · Score: 1
      A hit counter is extremely simple and doesn't require a lot of resources in terms of minds or hardware. What they've done requires both.
      Google has not created the analytics pacakge, they bought a company named Urchin and rebranded their service. Urchin has been in business for http://www.urchin.com/">a very long time.
    7. Re:What is Google analytics? by mikkom · · Score: 1

      The slashdot decided to cut the url incorrectly when usin href so here it is again:
      http://web.archive.org/web/*/http://www.urchin.com

    8. Re:What is Google analytics? by javiercr · · Score: 1

      search for it... in google :P

    9. Re:What is Google analytics? by Guspaz · · Score: 2, Informative

      Google bought out Urchin. This is their replacement for Urchin.

      Essentially it does what Urchin does, statistical analysis of traffic and visitors, broken down into all sorts of categories. How many people from Madrid, Montreal, New York, etc. How many people using WinXP, Linux, Firefox, Safari, etc. How many pages people load per visit. What the returns on your AdWords ads are (how many people coming from there are doing anything meaningful with the site). What pages people are visiting. How many are new visitors and how many are returning.

      So, all that sort of stuff. The differences between Urchin and GA is that GA is way easier to set up. Urchin involved installing and configuring the software on your server, inserting code into web pages, and then TRYING to get Urchin to parse the Apache logs (I've had a great deal of trouble with that last part). With Google Analytics, you simply put the code on your site and that's it, google handles everything else.

      Another difference is that Urchin supported HTML graphs and SVG. GA uses flash. While this is somewhat of a good thing (Not very many people have SVG capable browsers or plugins. Firefox 1.0.x crashed when the Adobe SVG plugin was installed), now that I'm using Firefox 1.5, I sort of wish that it was still SVG.

      Google Analytics is doing some kind of fucking magic with city-tracking too. It shows my traffic to a site I'm developing as coming from "Pointe-Claire", the small city of 20,000 on the island of Montreal (Right above New York) where I live. How they figured this out, I have no clue. My IP's DNS identifies me as being in Toronto, 500 kilometers away from where I am. I wish I knew how they narrowed it down to Pointe-Claire considering that Pointe-Claire is just one tiny city in the middle of a cluster of dozens of other cities on the same small island.

      Does Google have access to the Bell Sympatico DSL customer data? Do they know where the routers are and are placing me by the closest router to me (Does Bell even HAVE any routers in Pointe-Claire when Pointe-Claire is essentially part of Montreal)? This is a bit scary how they figured that out.

    10. Re:What is Google analytics? by kv9 · · Score: 3, Informative
      Google Analytics is doing some kind of fucking magic with city-tracking too.

      yeah, magic.

      This is a bit scary how they figured that out.

      must be that conspiracy everyone is talking about

    11. Re:What is Google analytics? by NutscrapeSucks · · Score: 1

      Google Analytics is like a cut-down copy of Omniture SiteCatalyst, a product widely used by Fortune 500 type corporations.

      What's interesting about Google's product is that it seems like it might be priced and targetted at smaller sites. But the product itself is not necessarily new and exciting.

      I'm curious as to what exactly their script does - is it solely clicks or is tracking users over a session?

      Creates a webbug (pixel), counts the page view, and probably (ab)uses your existing google.com cookie. You can bet it's tracking sessions because unique page visits is an important metric.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    12. Re:What is Google analytics? by Anonymous Coward · · Score: 0

      There are tons of IP to location databases/services and the like. There are even web services that will do this for free... No magic there whatsoever.

    13. Re:What is Google analytics? by d474 · · Score: 1

      Unfortunately, no one can be told what Google Analytics is. You have to see it for yourself.

      Take the Blue Pill, you go to sleep, and believe whatever you want to believe.
      Take the Red Pill, and I'll show you just how deep the Google Analytics hole goes.

      --
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    14. Re:What is Google analytics? by Anonymous Coward · · Score: 0

      Why don't you Google it you freakin' lazy ass bum.

    15. Re:What is Google analytics? by ePhil_One · · Score: 1
      Another key difference is that while Urchin logs you data to a local database you control, Urchin effectively logs all you traffic to Google. Call me crazy, but thats a little creepy, and nobody in my company wanted to give that data to Google, so we'll be sticking with the old version and then migrating off.

      --
      You are in a maze of twisted little posts, all alike.
    16. Re:What is Google analytics? by Anonymous Coward · · Score: 0

      Google Analytics was formerly known as Urchin. It is web analytics software akin to WebTrends or ClickTracks. It is not a hit counter or even advanced version of Analog. It is a tool cheifly for your Marketing Dept. to analyze the return on investment (ROI) they achieve from pay-per-click (PPC) campaigns, and to some degree SEO. These tools demonstrate where visitors to the site come from (referrals, whether they be ads, normal hyperlinks, search engines and keyword phrases), and how they navigate the site. For commercial sites they can also track purchases and transactional values. So you can say "My ad for the term 'Hot Panties' generate X traffic, and more importantly Y revenue. But the ad for 'Edible Pasties' generates Z revenue, so we should refocus our efforts there." In fact, it even goes down to the item and quantity level.

      It's not really a Geek tool at all - total overkill if all you want is navigational analysis or what browser/OS/resolution hits the site. As I stated above, there are dozens of products like this on the market. All of feeling a sharp sting by Google offering what used to be a $3000/yr. product now for free. My client was on a 30-day trial of Urchin when the switchover occurred, they now have 50 available profiles. My personal account only has 5 -- I'm unsure if that's due to traffic or being an Urchin customer/ new sign-up.

      The primary reason Google has for Analytics is to couple it with AdWords so marketing can see cost for PPC and ROI and further drive purchases on AdWords. It works with Yahoo Search Marketing et al., but not as well as AdWords ;-) Nefarious schemes to get even more detailed information about how people browse the web and profiling are pure speculation.

    17. Re:What is Google analytics? by 1u3hr · · Score: 1
      Creates a webbug (pixel)

      A few weeks ago I noticed some sites pausing while loading something from www.google-analytics.com, it sounded like some tracking site I didn't want to contribute my time to so I added that to my block list.

    18. Re:What is Google analytics? by Guspaz · · Score: 1

      The site to which you have linked does not correctly identify my city. It claims I am in "Beaconsfield", a municipality bordering Pointe-Claire. It does not correctly identify the city as Google does.

    19. Re:What is Google analytics? by kv9 · · Score: 1

      im not saying thats what they are using, just pointing out that there are companies that provide that sort of intelligence.

    20. Re:What is Google analytics? by Anonymous Coward · · Score: 0

      For the record, G didn't necessarily "build" the service. They bought Urchin and stuck their name on it. With a few improvements, esp. to the back-end.

  2. Pardon my ignorance by matr0x_x · · Score: 4, Interesting

    but can someone please explain why Google is so big on the "invite only" idea. Isn't Gmail technically "invite only" right now - and everyone and their dog has an account there.

    --
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    1. Re:Pardon my ignorance by coolcold · · Score: 5, Insightful

      because it provides them publicity and server load control

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    2. Re:Pardon my ignorance by abscissa · · Score: 4, Insightful

      Gmail is invite only to make it very difficult, if not impossible, for spammers to create a large volume of accounts to spam with. For any other normal user, it should be a joke to get an invite however. If you live in the US you can get Google to send you one via SMS.

    3. Re:Pardon my ignorance by Anonymous Coward · · Score: 0, Troll

      Same reason apple makes more expensive computers than dell. To give insecure, but ultimately empty and shallow people a smug feeling of superiority, and thus make them spend money.

    4. Re:Pardon my ignorance by sloths · · Score: 1

      Actually, you can live in many other countries and still use SMS to sign up for Gmail.

      https://www.google.com/accounts/SmsMailSignup1

      --
      really 867993
      Karma schkarma
    5. Re:Pardon my ignorance by tepples · · Score: 0, Flamebait

      If you live in the US you can get Google to send you one via SMS.

      Do land lines have SMS? If you're talking about cellphones, don't most American cellphone carriers charge $720 for a 24-month contract at $30/mo? Or do the prepaid carriers have SMS? (Centennial didn't when I bought my phone.) And how accessible is SMS to blind Americans?

    6. Re:Pardon my ignorance by viperblades · · Score: 1

      The blind can get someone to send a sms message for them. im visually impaired myself, if people want something they'll find a way to get it.

    7. Re:Pardon my ignorance by Anonymous Coward · · Score: 0

      What the fuck? $30 a month. Fuckin' 'ell, in Europe the operators practically pay you to choose them, and they'll throw in a free phone.

    8. Re:Pardon my ignorance by vistic · · Score: 1

      get them to spend money? Gmail is free.

      Unless you mean it's to give insecure, but ultimately empty and shallow advertisers a smug feeling of superiority. But I don't think that's the case.

    9. Re:Pardon my ignorance by S3D · · Score: 1

      Gmail is invite only to make it very difficult, if not impossible, for spammers to create a large volume of accounts to spam with.
      So how does it happen that big part of spam I'm getting (and most of what coming through my filters) coming from gmail?

    10. Re:Pardon my ignorance by hlh_nospam · · Score: 2, Insightful
      Gmail is invite only to make it very difficult, if not impossible, for spammers to create a large volume of accounts to spam with.

      Huh? It would be trivially simple to get any number of gmail accounts to spam with. Each new signup get 100 invitations, and you can send them to your own email account. If you have a "catch-all", you could send 100 invitations to random-name@catch-all-account.com, and each of those gets 100 invitations to send, etc. Plus your original account will get refreshed with 100 invitations within a day or two. You could hire some minimum-wage grunt to do the work for you and have several thousand of these in a week.

    11. Re:Pardon my ignorance by kingkoopaunion · · Score: 1

      The invite only model does two things which I think actually boost membership:
      1) It makes elitists think that they are cool for having one,
      2) It allows google to have a massive army of recruiters, each inviting all of their friends and family members and, as the parent says, pets.

    12. Re:Pardon my ignorance by DJenk47 · · Score: 1

      The reason for "invite only" is because when Google first debuted Analytics, the sheer number of requests was too much. I managed to get in during that first round. only to see the new accounts and the ability to measure additional websites disabled within a day.

      It does a nice job of tying in with AdSense, as well as giving demographic information, such as referrer information.

      In order to measure a site, the webmaster needs to embed some javascript within the page. If you don't want to be tracked, add "http://www.google-analytics.com/* to Ad-block.

      Oh, and Google Analytics is really URCHIN Tracker's return to market after Google bought them out.

      --
      Can't spell slaughter without laughter!
    13. Re:Pardon my ignorance by Anonymous Coward · · Score: 0

      Really? I just went to Orange's UK site, and they want 30 *pounds* a month + 12 month contract for a meager 300 minutes of airtime + 100 texts. For the same price here in the States I can get 1500 minutes + free nights+weekends+free phone + a lap dance

    14. Re:Pardon my ignorance by Anonymous Coward · · Score: 0

      It's been my experience the that from header is just spoofed to -look- like it's coming from gmail, when it really isn't.

      Check the headers.

    15. Re:Pardon my ignorance by TechnoGuyRob · · Score: 1

      Yes, yes you could. But if there were no invites, and you were a brilliant programmer who wrote a script to make a million accounts, what would be easier? Exactly. You can ALWAYS make spam accounts, but the question is not if you CAN. The question is, how hard IS it. The harder it is, the less likely people are going to waste their time on it. Maybe someone has done this already. Maybe not. But the point is, I'm guessing there would be at least 5 or 10 times the amount of Gmail accounts there are now (most of them unused) if Google DIDN'T make Gmail invite only.

    16. Re:Pardon my ignorance by Breakfast+Pants · · Score: 2, Informative

      And when they see spam coming out of it they can trace it all back to one account and ban the whole tree.

      --

      --

      WHO ATE MY BREAKFAST PANTS?
    17. Re:Pardon my ignorance by zdzichu · · Score: 1

      And if coaght spamming, Google with purge every account in the invitation tree few levels deep.

      --
      :wq
    18. Re:Pardon my ignorance by Nikker · · Score: 1

      But since all accounts were set up via the same 'stem' account Google can easily determine they were all set up with the same BS in mind and shut them all down at once without worrying about if they are legit. And once the first couple thousand emails were sent a flag would go up for sure and all of the invited accounts would have a very low celing before shutting down as well.

      Hell knowing Google they probably have a reverse spam filter which looks at all emails going out as well as in and close your accounts after x spams at y% certanty.

      --
      A loop, by its nature, continues. If that didn't make sense, start reading this sentence again.
    19. Re:Pardon my ignorance by Anonymous Coward · · Score: 0

      It must allow them to track people's behaviour better.

      I have refused multiple gmail invites. There is just something shady about the whole thing.

      I refuse to use gmail until I can obtain an account directly from them.

    20. Re:Pardon my ignorance by Anonymous Coward · · Score: 0

      I don't believe you automatically get 100 invites with a new account, or at least you didn't a few months ago. I don't know if it's based on activity or simply time but the invites don't kick in for a while.

    21. Re:Pardon my ignorance by Millenniumman · · Score: 1

      You can, via SMS.

      --
      Stupidity is like nuclear power, it can be used for good or evil. And you don't want to get any on you.
  3. Re:so much better by Anonymous Coward · · Score: 0

    They just want to use the hit counter to see how popular different web pages are, so they can use that in their page rank algorithm.

  4. Worth a try... by Critical_ · · Score: 3, Insightful

    It seems like Google must be doing some sort of datamining on all the data its aquired through searches, sitemaps, email, and now a "hit counter." Is it really improving their results? I don't really think so because certain search terms are still marred by the typical commericial or SEO junk. I really think the next step for the search engines is to start work on creating a better way to index all those subject specific web forums on the internet that have massive amounts of good information but very poor searching capabilities.

    Oh, if you have an invite send one my way so I can check this out for myself... is300fan "at" hotmail.com Thanks

    1. Re:Worth a try... by Anonymous Coward · · Score: 0

      From SearchEngineWatch:

      "Worried Google will use your data or the data overall to better understand how much you are willing to pay for ads, based on conversions? Google said that's definitely not done, nor are there any plans to do that. Nor are there any plans to tap into the data as a means of improving regular search results or to identify "bad" sites, Google said."

    2. Re:Worth a try... by yattaran · · Score: 1
      I really think the next step for the search engines is to start work on creating a better way to index all those subject specific web forums on the internet that have massive amounts of good information but very poor searching capabilities.

      Omgili (Beta) is a search engine designed to index web-based discussion forums. Omgili's unique algorithm analyzes forums not as a simple web page, but as an active discussion with a title, topic and replies.

      http://www.omgili.com/

  5. Re:so much better by inputsprocket · · Score: 1

    It can be beneficial to the user also... like it states on the analytics website, it is integrated with adwords, so if you have an adword for blondes and most of your visitors are using the search term brunettes then you know to switch keywords to increase ROI

  6. What's the Deal? by Anonymous Coward · · Score: 4, Interesting

    So, on top of its highly successful search and adsense, Google now wants to be the next DoubleClick. Well that's fine and I suppose that a lot of web monkeys want to have detailed statistics about their site. But, what is the deal with aggressive and forceful statistic collection? I'm speaking generally and not specifically about Google here.

    I've noticed a marked increase in the use of Flash to track users. I've also noticed an annoying trend of scripts that request or post information to a tracker site every second. If you leave the page open it constantly hits the tracking site.

    I find all this to be highly offensive. Web monkeys can slice and dice their logs in any way the like but stop trying to hijack my machine in persistent attempts to track my page viewing down to the second! When I come to your site, I want to view your site! I do not want your site causing my machine to load Google, DoubleClick, OLN or anyother pages. It's rude! It's dirty! It's like porn site popups! It makes me not want to come back to your site or your company. Ever!

    1. Re:What's the Deal? by ScriptedReplay · · Score: 1

      It makes me not want to come back to your site or your company. Ever!

      What are you doing here then? /. happily directs your browser to call to at least google-analytics.com and falkarg.net every time you hit F5.

      There are tools to get around this - ad-blocking, script-blocking and so on, as implemented in your favorite browser (or its extensions) The rule of the game is "give up or adapt" and the choice is yours.

    2. Re:What's the Deal? by Anonymous Coward · · Score: 1, Informative

      Urchin, the company Google bought and renamed to Google Analytics, isn't necessarily used strictly for advertising purposes. Website optimization is greatly helped by analytics. I can look at the statistics to see my users are bypassing the FAQ page and heading straight to my contact page to ask questions already in the FAQ. I can then develop a strategy for page hierarchy to hopefully guide the users to the FAQ before contacting my company.

    3. Re:What's the Deal? by ichimunki · · Score: 1

      And you can't build this sort of page view history on a per user basis yourself using a cookie and a tracking database? This isn't exactly rocket science here. It's just another chapter in Google's "pretty soon we'll have one of everything" approach to doing business on the web. And it will all be tied into making you either want to sign up to put ads on your site, or getting you to view pages that have ads on them.

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    4. Re:What's the Deal? by techno-vampire · · Score: 1
      And you can't build this sort of page view history on a per user basis yourself using a cookie and a tracking database?

      Not as long as the tinfoil hat brigade thinks that all cookies are evil and blocks them. You need something that's outside the user's control to make sure you get the info you need from every visitor, not just those with enough sense not to block session cookies.

      --
      Good, inexpensive web hosting
    5. Re:What's the Deal? by nerdb0t · · Score: 1

      >It's rude! It's dirty! It's like porn
      >site popups! It makes me not want to
      >come back to your site or your company.
      >Ever!

      Waaaahhhhhhhhhhhhhh!

      what's that? i think i hear the wahmbulance coming.

      stop being such a crybaby. you are reading/browsing *free content* you moron - they are just trying to figure out how to make better advertisements. how does it hurt that they are loading extra crap from your browser? geesh. think you *deserve* free content w/o ads or ways to improve demographics and targeting just because you are *special* or something? adjust your tinfoil hat and get over yourself.

      grow up.

    6. Re:What's the Deal? by 1u3hr · · Score: 1
      Not as long as the tinfoil hat brigade thinks that all cookies are evil and blocks them. You need something that's outside the user's control

      Blocking "www.google-analytics.com" is in my control; I blocked it some time ago, not out of paranoia but because some sites seemed to be pausing while loading something from it. It didn't look like anything I needed to be inconvenienced for.

    7. Re:What's the Deal? by ichimunki · · Score: 1
      If you think a tinfoil-hatter is going to refuse all cookies, but still allow this sort of Javascript web bug I think you've vastly underestimated the power of paranoia. Personally, after reading this very article, I decided to install the NoScript extension to Firefox, which makes Google Analytics completely useless for tracking me, since no Javascript is ever run without my explicit permission. And like for Slashdot's web bugs, I can block the JS coming from google.com, but not JS coming from slashdot.org. So if the site uses Google Analytics JS code I can always keep that off, even while allowing site-based code for things like menus.

      I routinely accept site-originated cookies, because these are critical to managing per site user prefs. Additionally, cookies don't have any power that I can't manage myself (so there's much less to be paranoid about in the first place). I can see the full text of the cookie, and the cookie mechanism can only send back the cookie as I received it. This Javascript bug tells Google whatever Javascript can learn about my system. It is significantly more invasive than cookies.

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    8. Re:What's the Deal? by techno-vampire · · Score: 1

      Blocking specific sites for specific reasons is Not A Problem. Blocking all cookies because you're afraid of them just makes life more difficult for you. My ISP has a personalized start page. Instead of having you log in every time you go there, it sets a few cookies. One of them contains the login data, another points to a record in a database that contains your preferences. If you block all cookies, all you'll ever get is the generic start page, and a request to log in if you want your personalized one. (Of course, you don't have to use their page if you don't want to.)

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    9. Re:What's the Deal? by techno-vampire · · Score: 1
      If you think a tinfoil-hatter is going to refuse all cookies, but still allow this sort of Javascript web bug I think you've vastly underestimated the power of paranoia.

      I wasn't thinking so much in terms of paranoia as half-understood outdated info. Back about ten years ago or so, any site could read all your cookies, allowing you to be tracked from site to site. Many people started rejecting all cookies at that time, and tried to teach their friends to do the same. Once that problem was cleared up, most people relaxed. However, I've run across many folks on the net who either learned back then that "All Cookies are Bad." or had that meme passed on by a friend and never learned better. Those are the ones I had in mind.

      And yes, I agree with you that a True-blue Paranoid Tinfoil Hatter will have javascript turned off. I remember back when I did tech support getting several calls from one of these guys. He was certain that his building manager slipped in and changed his Internet Settings to keep him off-line and that "they" were packet sniffing his phone line. He even claimed, once, that somebody had hung a dead chicken on the fence as part of an attempt to use voodoo on him. When I asked him why he didn't report this to the authorities, he told me that he'd tried, but they'd stopped returning his calls or listening to him. The weird thing is, except for that, he was a really nice guy, and a pleasure to work with.

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    10. Re:What's the Deal? by 1u3hr · · Score: 1
      Blocking all cookies because you're afraid of them just makes life more difficult

      Obviously; boards like Slashdot are a pain if you have to sign in every time. But sites I visit randomly in search of specifc information and probably never again don't need a cookie active till 2037, as many try to set.

    11. Re:What's the Deal? by Anonymous Coward · · Score: 0

      What's offensive is the information that G will have - but promises not to use - about a site's traffic.

      Up until now, G has known how much site their organic results, and AdWords, send to your site. So they know how much traffic you get from their search engine and the advertisements you use with them. But now, they get to see how much traffic you get from Yahoo, MSN, etc. As well as how much traffic you get from your Overture (Yahoo) advertisements, as well as any other advertising programs you work with.

      G promises up and down that they won't use this tsunami of new information - information about how their competitors are doing! - and many a webmaster believes them because G also promises to "not do evil."

      Would you give Microsoft this amount of trust?

      Basically, this is Google - an advertising company (*) - being a huge predator, and this is their way of killing their competitors.

      * Advertising is G's bread-and-butter. This is their top revenue stream.

  7. The future of Google by dada21 · · Score: 4, Insightful

    Everyone who is anti-Google complains about how Google should stop trying new things and stick to what they're good at. The thing about Google is that they're not really "good" at anything -- they're great at finding new markets by continuously pushing the envelope of need.

    I love the Analytics idea, and I hope I get chosen. Web site performance is one of the most complex dances I've ever seen, and I believe Google may be one of a very select few companies with a group of minds that can properly understand what we think is just a simple hit count.

    I'm anti-stock market, and I believe the Google is way overvalued (more realistic would be 10 times earnings and even that is too much without a reasonable dividend), but I think they have the talent pool needed to finally move beyond the desktop, the operating system and the hardware. Whoever said that information was the PC was right -- but it isn't just access to information that makes it have any value. You need to be able to aggregate, sort and display that information in an understand fashion. The hit counter is one of the most important (and overlooked) piece of information when it comes to understanding how to make your website more valuable to your users and to your investors.

    1. Re:The future of Google by RaNdOm+OuTpUt · · Score: 0

      You have a GMail address. You probably will be chosen.

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    2. Re:The future of Google by dada21 · · Score: 1

      Maybe. I use my gmail address for non-personal uses, and have e-mailed the gmail team numerous times to get "licensed" by them, and they won't reply, so who knows what the situation is there :)

    3. Re:The future of Google by daigu · · Score: 1

      Overvalued? You think? Given that the book value of the company per share for the most recent quarter is: 31.959999 and it is trading at more than 14 times that, you beat they are overvalued. If you were to pay 10 times earnings would be just under 200 dollars per share. It would be foolish to pay that price - much less 400 plus.

      I'm sure some people have made some good short term money. Some might still make some money of it. Many others will be left holding the bag. In the long (or even medium) term, Google has to come back to sanity - which if I were to guess is maybe 50 dollars a share. Look for it with 2-5 years. Want a good example to work off of, check out Amazon - which is still crazy given the .01 per share book value. The wake up call is coming folks.

    4. Re:The future of Google by dada21 · · Score: 1

      Hey, my investment advice is never pay more than 6 times earnings. The stock market is broken by the SEC and the IRS, anyway, even with a market crash (which we need), there isn't any way to get around the crazy regulations. All my money is in land (not housing!), gold/silver and my own businesses. If a business doesn't pay me at least a 20% dividend annually, I consider it a loser.

      I've read on these forums (at last ounce a month for the past 5 years or so) all these kids with huge 401Ks and the thought that they'll retire at 45. Good luck. By the time they're 45, the currency will be so inflated that they'll need to work until 70. You're right that the wake up call is coming, but how many people believe that?

    5. Re:The future of Google by rcs1000 · · Score: 0, Offtopic

      [This is an OT rant, feel free to mod down. Really, if you're doing your jobs as a mod correctly, you should just move on to the "Off Topic" thingy and do that click thing. But please don't use the over-rated mod. That one really sucks. This is incredibly, I'm getting off topic in the header to my off topic rant. Where was I?]

      [rant]

      "I'm anti-stock market"

      What exactly does this mean? Do you mean people should not be allowed to own shares in businesses? That would be a pretty extreme position. So, I'll assume you don't mean that. Otherwise you'd probably want to say "I'm a real hard line Marxist."

      OK: perhaps it means "I oppose the voluntary transfer of ownership stakes in businesses". But that is equally absurd. No-one would ever be able to see a business, or merge with another company. And if a business owner needed a life saving operation, she wouldn't be able to sell her company.

      Right: what are we going for then. "I'm opposed to people freeling transfering their stakes in businesses in a regulated environment." Ummmm. No, still not getting it. Unless you're such a free market libertarian, and you're opposed to the concept of regulation.

      So, what exactly does "I'm anti-stock market" mean? It's an absurd, ridiculous statement. At least say something meaningful like "I high-tech companies have a tendancy to be over-priced in the stock market. Investors tend to get terribly excited about growth and over-rate competitive advantage. To contextualise, Google would have to grow 50% a year for the next 5 years - no mean feat! - to possibly justify a valuation of 80 times next years' earnings." Now, I have no idea if the last sentance is correct (or even more than superficially meaningful), but it's a damn sight smarter than "I'm anti-stock market".

      [/rant]

      --
      --- My dad's political betting
  8. Just Lousy Deployment by the Sounds of It by mudetroit · · Score: 1

    It sounds like the intial release was just fumbled and that they would like to work out the kinks of the system a bit before they have millions upon millions using it, which is inevitable right now with anything attached to Google at the moment. Or it was a marketing gimmick, which wouldn't exactly be a surprise either.

    1. Re:Just Lousy Deployment by the Sounds of It by Anonymous Coward · · Score: 0

      The problem they had was VASTLY underestimating the demand for this service after it became free. Remember, this stuff existed before the announcement that it was now going to be free - first as Urchin, later as Google Analytics. I know better than to give actual numbers, but the difference between the expected signups and reality was pretty staggering.

      (posted anonymously for obvious reasons)

  9. Adblock is your friend... by Quixote · · Score: 2, Informative

    Add
    http://www.google-analytics.com/*
    to your blocking rules, and all is well. :-)

    1. Re:Adblock is your friend... by Anonymous Coward · · Score: 0

      How many seconds do you think I need to bypass such a rule on my site?

      Hint : Less than a minute

    2. Re:Adblock is your friend... by petabyte · · Score: 1

      Well then there's always the NoScript extension or turning javascript off completely. If you want information about me, you can read my http headers which may or may not be real. Running your javascript code to probe every oriface is a no-no.

      I'll also be adding urchin.js to my adblock rules.

    3. Re:Adblock is your friend... by Anonymous Coward · · Score: 0

      Add
      http://www.google-analytics.com/*
      to your blocking rules, and all is well. :-)

      That's what TinyURL is for. ;)
    4. Re:Adblock is your friend... by tepples · · Score: 1

      Well then there's always the NoScript extension or turning javascript off completely.

      And watch the page show up in cellphone mode or screen-reader mode if you don't have scripting turned on.

    5. Re:Adblock is your friend... by Anonymous Coward · · Score: 0

      for Firewalls
      NetRange: 66.249.93.0 - 66.249.93.255

    6. Re:Adblock is your friend... by Xofer+D · · Score: 1

      Look, no matter what you're relying on the client to act in a predictable way so that you end up with the information you want. This is a race, and you are guaranteed to be at a disadvantage in that race.

      The only way that you can guarantee that you'll get your telemetry is if you tie it to your content somehow.

      --
      The Signal/Noise ratio can be improved in two ways. Remaining silent is the OTHER way.
    7. Re:Adblock is your friend... by sethadam1 · · Score: 4, Insightful

      But why? Urchin is to help a webmaster. Do you want to hurt the websites you visit? I can understanding blocking annoying features - I block tons of JS and flash and cookies, but why not run this script?

      Sometimes the ad blocking crowd are a little overzealous.

    8. Re:Adblock is your friend... by Anonymous Coward · · Score: 0

      you're quite the tool, ain't ya?

    9. Re:Adblock is your friend... by Quixote · · Score: 4, Insightful
      This lets Google track me everywhere on the WWW. A cookie set by Google-Analytics can be read by the script from every site that has the script; therefore they (Google) can track you as you jump from Slashdot to Digg to Bullzeye to RecipeCentral and so on (assuming these sites have the Urchin script). I don't like the idea of being tracked everywhere I go like this.

      I am amazed that the Googleaid-drinking Slashdot crowd isn't up in arms about this tracking possibility.

    10. Re:Adblock is your friend... by Keruo · · Score: 1

      I'd have to agree fully, I've had the urchin script adblocked for some time now after I noticed several sites I visit calling it.
      I perfer not to be tracked by multinational companies, even those who claim "do no evil" as their business plan.

      --
      There are no atheists when recovering from tape backup.
    11. Re:Adblock is your friend... by Anonymous Coward · · Score: 0

      Possibility is the key word here. Anything is possible. Google has officially stated they would NOT do this. What in their past has you convinced they're lying? There's a lot of potential abuse in Google's hands. I'm choosing to trust them until they give me a reason not to.

      I understand that's not The Slashdot Way, but...

    12. Re:Adblock is your friend... by slavemowgli · · Score: 3, Interesting

      Speak for yourself. Nobody's forcing you to block anything; in fact, the GP did not even say "OMG u h4v3 to block this now!!!111", he merely said "IF you want to block it, it's easy, as you just have to add the following filter to adblock". Whether people actually do that or not is up to them - not him, and not you either.

      And as for "do you want to hurt the websites you visit", that's the same strawman that's used by those who're against any use of ad blocking whatsoever, too, but it's still a strawman. People's intention is not to hurt websites; it's to avoid getting tracked without their knowledge or consent, in ways that they cannot check or supervise even when they want to.

      Besides, have you ever gone to the fridge to grab a can of soda or used the restroom while there was a commercial break on TV? If yes, then you should ask yourself the same thing - why do you hurt the channels you watch by not sitting there and taking notes about the products you're supposed to buy the next day?

      Advertising is built on the idea that most people won't bother ignoring it, but that doesn't mean that there's something morally wrong with doing so. If someone says "hi, would you like a cookie?" and then, after I eat it, asks me to buy something or listen to him rant about religious or political matters or the like, I'm not obliged to do that just because he gave me a cookie - and if he gets pissy and said "but you took my cookie", I would just point it out to him that he chose to give it to me out of his own free will.

      Advertising is the same. If you put up a website with advertising, don't expect people to feel obliged to look at it - and what's more, don't complain if they don't. If you absolutely want them to see it, don't let them in before sitting through it. Think that'll drive your visitors away? Tough luck, there's no constitutional right to having your business model work out.

      And while most of the above was about advertising, the same goes for tracking and the like, too. Feel free to try, but don't tell me I'm under a moral obligation to let it happen - I'm not. And if you don't like me taking your free cookie without listening to you or signing your petition afterwards... don't offer free cookies.

      --
      quidquid latine dictum sit altum videtur.
    13. Re:Adblock is your friend... by DanGroom · · Score: 1

      Slashdot was slow to load for me today. I blocked google analyticfs and mow /. loads as fast as before. That's why not.

  10. just say no to cross-site tracking by Anonymous Coward · · Score: 0

    echo "127.0.0.1 google-analytics.com" >> /etc/hosts

  11. See ya later by Anonymous Coward · · Score: 0

    I'm off to Google to search for outfits selling analytics invites and to look for hacks. How ironic. See you later!

  12. RTFA (n/t) by someone1234 · · Score: 1

    RTFA: follow the link to get to the google analytics explanation page.

    --
    Patents Drive Free Software as Hurricanes Drive Construction Industry
  13. Who is worthy ? by Wolf+von+Niflheim · · Score: 1


    I'm wondering what the criteria are to get accepted, it doesn't seem clear from the posted link.

    --
    In Soviet Russia elephant rides you!
    1. Re:Who is worthy ? by gunpowda · · Score: 1
      There are no criteria, it's just a tongue-in-cheek summary.

      Many of our users who previously submitted their email address to us will be receiving an invite shortly.

      [...]

      We will continue to send out additional invites as we add more capacity.

    2. Re:Who is worthy ? by taboguilla · · Score: 1

      Well, I was being a little funny when I posted it, but I didn't put the invite criteria because it really isn't explained in the Analytics site. However, that being said, if I were a betting man, I'd say the obvious thing for them to do is just to hand out invitations (as their capacity permits) to those who signed into their waiting list on a first come - first server (I kill myself :-D ) basis. They may also be giving priority to users who are already using Adwords, which would make perfect sense, since integration to Adwords is really what makes Analytics stand out (beside the fact that its a full-featured service that is free).

  14. In the meantime... by gall0ws · · Score: 0

    ...last trade for Google is $466.

    Is another economic bubble coming soon?

    --
    | (ceci n'est pas une pipe)
  15. Re:who cares? it sucks anyway by Janek+Kozicki · · Score: 4, Informative

    it fails to count most traffic for no apparent reason.

    it requires javascript turned on, in the visitor's browser. That skips from 5% to 30% of visitors (depending on the nature of your website - ie, homepage of links versus windoze wares site).

    --
    #
    #\ @ ? Colonize Mars
    #
  16. Got mine by alta · · Score: 2, Informative

    I got mine the first time around. It looks pretty sweet but I haven't gotten to deep into it. It gives some pretty nice metrics on browser type, country, resolution, well everything urchin did I suppose.

    And everything comes across in executive friendly flash charts...

    --
    Do not meddle in the affairs of sysadmins, for they are subtle, and quick to anger.
  17. Slashdot and Sourcefoge should know better by CMBologna · · Score: 3, Interesting

    I've been lucky to jump early on the analytics bandwagon. However it got very apparent that they are having some performance issues and the report generation was/is still very slow. That said I still like it very much as it gave me some nice data on where my visitors live.
    However the thing that goes on my nerves is that now everybody has it including big names like slashdot, sourceforge, ati, etc. I wonder, if the service is free, shouldn't at least peple that make a lot of money from ads (slashdot, sourceforge, ati...) donate a percentage to the analytics service so that it doesn't interrupt/cripple the service for the rest of users.
    Analytics in the end helps sites target better their content, thus making more revenue both for the site and google (if they use GoogleAd's), but what if they don't use GoogleAd's? What if google doesn't beef up or scale better analytics with that revenue? That will just cripple the benefit that this service brings.

  18. Re:who cares? it sucks anyway by Anonymous Coward · · Score: 0
    i signed up for google analytics before this invite only biznas. as a professional webmaster, i can say that analytics completely blows compared to every other traffic analysis package i have ever used. it fails to count most traffic for no apparent reason.

    Hey you infidel! This is Google we are talking about. Reverence please!

  19. Re:I've got 20 invites by Anonymous Coward · · Score: 0

    penis enlarger spam invites?

    No thanks, im ok in that department..

  20. Re:Check this shit out by Wolf+von+Niflheim · · Score: 1, Offtopic


    Google analytics is all about Gay porn ???
    someone call CNN !!

    --
    In Soviet Russia elephant rides you!
  21. I find the (free) service very useful by MarkWatson · · Score: 3, Interesting

    There are some rough edges (availability and best with Internet Explorer [yuck]) but I use their service to track my main web site, my blog, and three J2EE-based web portals. I never thought that I needed the kind of user location and navigation information that Analytics provides, but now that I have access to this information I would not like to lose it! Knowing statistically how people navigate around your site gives you a better idea of what people like than simple web log statistics. For example, I give away all sorts of hopefully useful stuff on my main site, but to be honest, I am most keenly interested in people visiting my consulting services page. Analytics lets me see what site navigation paths lead to my consulting page.

  22. Suprise by vinlud · · Score: 1

    This became reality quite fast :)

    But really, this is a very logical step from Google.

    --
    Repeat after me: We are all individuals
    1. Re:Suprise by mysqlrocks · · Score: 1

      Yea, so fast that it had already happened. Your post is dated January 12. This article is dated November 14:
      http://it.slashdot.org/article.pl?sid=05/11/14/064 5242&tid=217&tid=218
      I've been on it since the day of that slashdot article.

  23. Re:who cares? it sucks anyway by Anonymous Coward · · Score: 0

    It is flamebait to have actual experience with the service and share that it doesn't track all the traffic?? All hail Google, apparently.

  24. Open source versions by afd8856 · · Score: 2, Interesting

    I don't know what's special about analytics, but if there's anything noteworthy, I hope the open source alternatives, such as awstats or webalizer will pick the ideas and offer versions that will not depend on a third party such as google.

    And hell, why doesn't google releases this thing (or at least a lite version) as open source for the webmasters?

    --
    I'll do the stupid thing first and then you shy people follow...
    1. Re:Open source versions by rainwater · · Score: 2, Insightful

      And hell, why doesn't google releases this thing (or at least a lite version) as open source for the webmasters?

      Because Google wants the data. That's why they give it away for free. Google is an advertisement company first these days. Analytics is just another way for Google to collect data to use to improve their targetted ads.

    2. Re:Open source versions by Anonymous Coward · · Score: 0

      Yes, Awstats and GeoIP are a far better solution. No need to rely on some other site that may or may not be working at any particular moment. And you get to keep your users data to yourself. Every bit is worth something nowadays.

  25. Works via Javascript ... and Slashdot uses it ... by xmas2003 · · Score: 4, Interesting
    For those too lazy to RTFA, Google Analytics uses Javascript ... so obviousely you need that enabled for it to work correctly. So while most people/browsers have this enabled, it will undercount those that don't ... which incidentally includes most search engine robots.

    BTW, Slashdot has been using this for a while ... if you have any doubt, do a view source and look about 20 lines down. Since they already have access to the raw log files (argueably better data), the tin-foil hat crowd shouldn't be too worried about this WRT /. ... but it is pretty interesting that web sites are (basically) allowing Google to collect (and potentially view) this data for them.

    --
    Hulk SMASH Celiac Disease
  26. Achtung, babies. by baudbarf · · Score: 4, Interesting

    Am I the only person who sees danger here? I've never heard it mentioned before, but Google gradually amassing the ability to track your every movement on the web.

    Now, web servers have long been capable of logging every move that you make ON THEIR SERVER, but once you go to another server, they lose you. What Google is doing is (intentionally or not) bugging millions of web pages with Javascripts which are loaded from their own server.

    For those who don't understand web technology, every time a resource is loaded from a server, your browser tells that server who you are (IP and any applicable cookies) and also what page sent you to fetch this resource (referer header). So, every time your browser loads an "Ads By Gooooooooogle" advertisement script, or a creative usage of the Google Maps API, or now a "Google Analytics" image/script; your browser checks in with Google's server and says "Hi! I'm browser #2j823 and I've just visited this URL."

    As more Google resources are dumped onto web pages by enthusiastic webmasters, their "surveillance coverage" of the web grows, and, even now, it's considerable enough to give a good outline of each user's general habits and usual haunts.

    So, Slashdot, is it a good thing that a private company is taking on an ability that would be terribly controversial for the government to take on; especially when the government is just a phone call away from requisitioning that data?

    --
    You can run but you can't hide, except, apparently, along the Afghan-Pakistani border.
    1. Re:Achtung, babies. by Archon-X · · Score: 1

      You raise a good point, but this is only applicable to sites with google ads, obviously.
      I only see google ads in about.. 10% of my surfing :)

  27. Googchelon by dbzero · · Score: 2, Interesting

    Front company for the NSA?

    1. Re:Googchelon by TTK+Ciar · · Score: 1

      I know exactly what you mean. I've worked in the directed marketing industry, using only a pittance of data compared to what Google will soon have at its disposal.

      As an informed, educated computer professional, Google is getting to scare the bejezus out of me. If Google Analytics becomes even somewhat widespread, Google will be able to track the web usage of millions of people in considerable detail. The opportunity to correlate this data with other databases, and with gmail message contents, is tremendous and disturbing.

      I don't seriously think that Google is a front for a government law enforcement agency, but I do seriously believe that Google is becoming the only webservice the FBI needs to subpoena in order to learn anything about anyone with an online presence.

      -- TTK

  28. Secret Relationship Between Analytics and AdSense? by vtechpilot · · Score: 3, Interesting

    I don't know if anyone else has noticed but this is as good a place as any to throw out the question. I put my site on Google Analytics right after it was post on /. in November. I have also been using AdSense on the site since August or So. Oddly enough, shortly after adding Analytics to the site, AdSense revenue started dropping. Revenues are now less than half of what they were before Analytics.

    Anyone else seen that behavior or is my site just a statistical outlier?

    --
    Slashdot is an anagram for Has Dolts, and I am Dolt number 468543
  29. Very Exciting News! by spyrral · · Score: 4, Funny

    My Firefox tab says "Slashdot | Google Re-Opens Anal"

    1. Re:Very Exciting News! by TubeSteak · · Score: 1

      So they've finally discovered Goatse...

      It was inevitable I guess.

      --
      [Fuck Beta]
      o0t!
  30. Google and stupidity by Anonymous Coward · · Score: 0

    Google is such an event that some people use it to make competition to know who can make number one for the search Microsano (spanish).

  31. Re:I've got 20 invites by Anonymous Coward · · Score: 0

    Hi,
    could you invite me please?
    Would be kind! Thanks in advance! :)
    promalo@gmail.com

  32. Theft of service? by Animats · · Score: 1
    I've noticed a marked increase in the use of Flash to track users. I've also noticed an annoying trend of scripts that request or post information to a tracker site every second. If you leave the page open it constantly hits the tracking site.

    Is that theft of service, trespass to chattels, or exceeding authorized access? The site is stealing your line time. If you're on dialup, and have a few pages open, this will eat up a considerable fraction of your bandwidth.

    Firefox will need blocking for this.

    In fact, I think we've reached the point that Flash can't be allowed to run beyond the first displayed frame unless clicked on. User control over animated GIFs was added long ago, and now it's needed for Flash. Another feature Firefox needs.

    Firefox's big edge is becoming that it's "the browser that puts you in control". That needs to continue, and be strengthened.

    1. Re:Theft of service? by JesseMcDonald · · Score: 2, Informative

      I take it you've never tried FlashBlock? It's a fairly popular extension which keeps Flash objects from running (or even loading) until they're clicked on.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    2. Re:Theft of service? by TheSpoom · · Score: 1

      Firefox has blocking for this, in Adblock. Block www.google-analytics.com and you won't be bothered again.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
    3. Re:Theft of service? by techno-vampire · · Score: 1

      I've been using Flashblock for quite some time now, and it's great. I've also noticed some odd things, lately. Sometimes, I'll click on some Flash to see what it is and get a static image consisting of nothing but text. There's no reason in the world to use Flash to display text like that, except that some ID10T decided to waste bandwidth on it because it could. Second, on a few sites, I click on the Flash icon and it goes away, leaving nothing. Refresh gets back the icon, but it's a case of lather, rinse, repeat. Don't know why it happens, but it does.

      --
      Good, inexpensive web hosting
  33. ummm? by slack_prad · · Score: 0

    what? is this not beta yet?

    --
    Sent from my desktop computer
  34. Re:who cares? it sucks anyway by cra · · Score: 1

    Google failos to track many of my visitor`? That's great news! That means http://www.calvin-and-hobbes.org/ have even more visitors than I thought! ;-)

    --
    This message has been ROT-13 encrypted twice for higher security.
  35. agreed by mgkimsal2 · · Score: 3, Insightful

    I agree, and I touched on this topic of Google's growing ownership of data and people seeming not to care about it here. It was more centered on the "google wifi" proposals in the news last fall, but the idea is the same. Many people really DON'T see any harm in it, or "so what, google should be rewarded for this" type of attitude. I've met very few people who understand the importance of how much control google will have over web metadata.

    Will we see antitrust actions against google at some point? Maybe that's why they moved the analytics program to 'invite only' from 'free for all'? Imagine if MS had bought an industry leading application (urchin), rolled it in to the next Windows Update, and given it away for free. What would the reaction have been?

    1. Re:agreed by hugzz · · Score: 1
      Imagine if MS had bought an industry leading application (urchin), rolled it in to the next Windows Update, and given it away for free. What would the reaction have been?

      Well I for one see a difference between forcing an application on a user (via windows upate) and allowing users to register to products at their free will.

    2. Re:agreed by mgkimsal2 · · Score: 1

      Take it out of Windows Update then - just something that comes with Windows Vista Server (or whatever it'll be called). It's not being 'forced' on anyone - it's just something you get for free with Windows.

  36. Re:I've got 20 invites by Anonymous Coward · · Score: 0

    Could you please send an invite to trashtonull@yahoo.com? Thanks!

  37. Brilliant move by teklob · · Score: 1

    Making this service 'invite-only,' the same way Gmail was introduced, in an excellent strategy in my opinion. It creates buzz around the service because demand will exceed supply initially. it also keeps spam accounts to a minimum because after they go through and identify legitimate users and allow them access, it is generally assumed that those legitimate users will prefer to only invite their friends with legitimate purposes, due to the scarcity of invites at this stage of the program. Even though it is their plan to make it publicly open eventually, doing it by this method keeps the system much 'cleaner' and also generates some hype around their new product. Brilliant move on their part.

    1. Re:Brilliant move by mysqlrocks · · Score: 1

      I think slashdot submitters intentionally make the story title and/or summary misleading to trip up people like you who don't read the associated links (or even the summary for that matter). By "invite only" they mean that you can give Google your e-mail address and they will send you an e-mail when they think you are deserving of a Google Analytics account. I can verify that, as a user of Google Analytics, I do not have the ability to send invites.

  38. Not that great by jarkspratt · · Score: 1

    I did not really like Google Analytics ! I was expecting a LOT from it since it is a Google product, was very disappointed.

  39. Re:Secret Relationship Between Analytics and AdSen by manastungare · · Score: 3, Informative

    I'm seeing my AdSense revenue increase after Analytics, and I've no reason to believe that the two things might be related at all. As before, I still see clicks worth really less, as well as those worth really more -- it's the number of clicks that has gone up, but the price per click is more or less the same as before Analytics.

  40. My first tinfoil hat by adnonsense · · Score: 1

    I've never belong to the omg people are watching me through my cookies paranoia brigade. However, with the spawning of all these (very useful) Google services, I've got into the habit of using different browsers / browser profiles for different things. I don't want Google drawing conclusions (however non-evil they might be) between, for example, my emails and my search habits.

    And upon reading about Google analytics when it came out, and noticing some of my favorite sites were already using it, I gave it the honor of being the only "foreign" entry in my /etc/hosts file:

    127.0.0.1 localhost www.google-analytics.com
    1. Re:My first tinfoil hat by Anonymous Coward · · Score: 0

      OMG. Google is drawing conclusions on you, and use them to ruin your life. Oh no!

      Tinfoil hat all right. Google is there to make money, and not to spy on you and steal your wife. With all the cookies that are flying around the web, why do you think that you are the one they're out to get?

  41. I realize it was a joke... by Evro · · Score: 2, Informative

    ... but calling Google Analytics a glorified hit counter is seriously misleading, and overlooks one of its main functions: it allows the advertiser to link ad performance to conversion rate. If a particular ad generates 20,000 clicks it may appear to be more effective than one that generates only 1000 clicks. But if the ad that generates 20,000 clicks only generates 100 conversions (orders) and the ad that generates 1000 clicks leads to 200 conversions, the second ad is obviously more valuable to the advertiser. That's the kind of metric a "hit counter" can't give you, but Google Analytics (and other SEM products) can.

    Some firms that provide these types of services are listed here: http://www.sempo.org/home

    --
    rooooar
  42. webtrends? by Anonymous Coward · · Score: 0

    how does google analytics compare to other hosted services like webtrends ? Obviously google is free, but it doesn't seeem very reliable and they are lacking customer support that companies need.

  43. Re:Works via Javascript ... and Slashdot uses it . by stoolpigeon · · Score: 1

    I know why a small site would use it. I have it on mine because it gives me a lot of information in some really nice formats. My host gives me access to this information but it is not packaged so nicely and I don't really want to take the time to do anything to get it there.
     
    Now what I haven't even touched yet is the capability to do campaigns and track their effectiveness. I can imagine that this could be very useful for larger sites like the dot.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  44. Do it Yourself Analytics Monitor by wranlon · · Score: 1

    For the do it yourself crowd, I wrote a short article on how Web developers can create custom passive monitors using a library I wrote. I haven't yet posted the other individual parts that make for a complete solution, but this is an easy way to get started with the passive client-side monitor.

  45. & if it works, they're king of web ratings/ran by weston · · Score: 1

    What I don't know if everybody has figured out yet is that web stats give them yet another metric by which to rank sites and pages. In fact, Nielson-like ratings -- so not only do they get another tool in their ranking toolbox, they also gain in their usefulness to potential advertisers.

    Acquiring an analytics tool that they could data-mine was a very smart move.

  46. Click stream not trivial? by namespan · · Score: 2, Interesting

    Click stream analyisis for websites is not a trivial problem.

    Um... why? What's different about "click stream analysis" than simply grabbing lists of requests from a given user out of the server logs?

    --
    Libertarianism is rich wolves and poor sheep playing gambler's ruin for dinner.
    1. Re:Click stream not trivial? by DavidNWelton · · Score: 3, Funny

      "What's different about "click stream analysis" than simply grabbing lists of requests from a given user out of the server logs?"

      It's more "Web 2.0"!

  47. The best analytics is HBX Analytics by Anonymous Coward · · Score: 0

    Google Analystics is Googles attempt to make a product that can rival this:

    http://www.websidestory.com/products/web-analytics /hbx-analytics/overview.html

  48. Google In General by u16084 · · Score: 1

    Another great tool... is it "new"?, not really, its a "statistics" generator + adwords...

    step 1... Google search (draws millions of hits)
    step 2... Gmail (nother million hits here and there) (plus your email/data)
    step 3... Throw in google earth,picasa (more hits)
    step 4... Track users for you.

    Google may not be "Evil", but it sure in control of ALOT of information (and statistics). Keep in mind EVERYTHING hits of their servers.
    Google will be (you can quote this) the largest information holder on the net (if not the planet) once everything comes out of beta and a NEW application is released based upon all the freebies they have provided its users.
    Am I the only one that is just a little bit worried?

    --
    -- I Dont Deserve A Sig I Have Bad Karma
  49. Re:I've got 20 invites by Anonymous Coward · · Score: 0

    Awesome. Please hit me up if you could.

    hwoarang29 @ yahoo.com

  50. Google was already tracking you ... by ben_1432 · · Score: 1

    I noticed a lot of comments from people concerned about Google tracking their every move. But guess what? That's been happening for years.

    - Ads by Goooooooogle don't "discard" the evidence that you were there. These would give Google a fairly clear idea on where you're going on the net.

    - Toolbar, if you've got this you're consenting to them inserting tracking microchips in your sphincter.

    - Search, everyone's heard about how they log all the searches, cookies that never expire etc etc.

    - Accelerator ... browsing through Google is sure to give them some idea of what you're doing.

    - GMail ... in case your browsing habits aren't enough they can go a little deeper.

    It's super-duper-obvious that Google already knows way too much about way too many people, but they're only going to learn a *little* more with Analytics.

    Analytics is all about measuring ROI - how those "Ads by Gooooooogle" are working for you. Over time Google is going to have a *very* good idea on what you and I and everyone else is actually spending $$$ on. I would not be surprised in the least if Analytics was *purely* a move to get that (goldmine) of data.

    Having said all of that, I'm sure that 2006 or 2007 will see Google brought back to earth. There is no disputing that most people blindly love them, but there is also a growing number of people who have realised Google isn't what they used to be. Now they're just profiteering whores like all their competitors, playing in the crumbs of innovation.

    For those who think Analytics is actually something new, it used to be a software package called Urchin. Google bought, badged and buggered it.

    1. Re:Google was already tracking you ... by Anonymous Coward · · Score: 0
      Having said all of that, I'm sure that 2006 or 2007 will see Google brought back to earth.

      What happens after Google comes down and the hype (and stock) dissolves? That goldmine of data will still be there, as valuable as ever. I think we'll only really know the extent of their knowledge when that data is liquidated on the open market.

  51. Re:I've got 20 invites by Mike+Savior · · Score: 1

    I'd like an invite if you have one.

    --
    space is pretty cool.
  52. Re:Secret Relationship Between Analytics and AdSen by sboyko · · Score: 1

    My AdSense revenue has gone up. However, I've expanded my ads to more of my site so I expect that. I don't see any kind of relationship between the two.

    --
    SCO, Microsoft, P2P, what's your hot button?
  53. The really valuable data ... by Skapare · · Score: 1

    The really valuable data they are gathering is the invitation relationships. Who invites who. For example, if someone invites a lot of people that turn out to be spammers, then there is a good chance that person know who spammers are, and possibly even who invited them, too.

    --
    now we need to go OSS in diesel cars
  54. Digg uses it by Louisville_Clark · · Score: 0

    Go to digg and after your browser loads digg.com, it loads data from google-analytics.com.

    --
    Curiosity was framed. Ignorance killed the cat.
  55. Re:Works via Javascript ... and Slashdot uses it . by Anonymous Coward · · Score: 0

    Javascript is pure evil and totally unreliable. If you want something to be reliable, it absolutely must be done serverside, period.

  56. Kinda old news, Google locked it down a month ago by ellisDtrails · · Score: 0

    Google bought Urchin.
    Google/Urchin continued to charge customers $199/mo
    Google changed Urchin to "Google Analytics" and gave it away for free
    On the first day, so many people signed up and started that it brought down the service completely.
    Google locked out new customers.
    Google locked down the number of profiles (or websites you can track) to 5.
    Google has recently opened up the number of profiles to 50 for longer term customers.

  57. Re:Secret Relationship Between Analytics and AdSen by Anonymous Coward · · Score: 0

    I had the same experience: a drop in ad revenue, although to be fair, it seems to fluctuate pretty wildly from day to day, from week to week anyway.

  58. invite? by swimmar132 · · Score: 0

    Can someone please send me an invite at joevandyk at gmail.com?

  59. Can I please get an invite? by cbraescu1 · · Score: 1

    Hi can you please be so kind to send me an invite? I am catalin.braescu@INVITEMEgmail.com

    I really need Google Analytics... thanks in advance to anyone who will help me!

    Best regards,

    Catalin

    --
    Catalin Braescu
    Ofaly.com
    1. Re:Can I please get an invite? by alta · · Score: 1

      Well, I would, but I don't think I can. The way I understand things, this isn't like gmail was. You have to submit your info to google and wait for THEM to invite you. I may be wrong, but I just logged in and searched the entire analytics site and can't find anywhere to invite someone. I'll keep after it and if I can figure anthing out I'll send you an invite.

      For the time being, I think you need to go here:
      http://www.google.com/analytics/sign_up.html

      --
      Do not meddle in the affairs of sysadmins, for they are subtle, and quick to anger.
  60. List of people who need invites HERE (please read) by cbraescu1 · · Score: 0

    I need an invite for Google Analytics, I am catalin.braescu@INVITEMEgmail.com

    Whoever NEEDS an invite please reply to this comment.

    I kindl ask the readers who can to share their invites, helping fellow slashdotters this way.

    Many thanks in advance to all who will answer our request.

    Catalin

    --
    Catalin Braescu
    Ofaly.com
  61. Re:who cares? it sucks anyway by krunk4ever · · Score: 1

    that's interesting, because in my Google Analytics, it shows what % of users have javascript enabled. Is there a 2nd part of that function that allows them to do that?

  62. They're gathering surfing data by Anonymous Coward · · Score: 0

    To create a marketers wet dream. Their offering to marketers is "What are people interested in right now?" Google analytics is more good for Google than the participating site, since they get to know what people are actually looking at on the different sites that participate.

  63. My Thoughts by mattpointblank · · Score: 1

    You know what? I got in on this when it was first released, and a few weeks down the line, I'm not that impressed.

    True, I didn't review every single aspect of the system, but from a cursory overview it just seems like a jazzed-up version of Analog, which most webhosts offer as standard built-in logfile assessment. It's filled with 'executive' displays so you can show your boss fancy pie charts and graphs with nice-looking displays, but if you really just need page stats there's many simpler ways (and unlimited in signups) to go about it, particularly without loading google's external JS into your site. I personally found AXS to be pretty straightforward but usable.

  64. access to logs by Anonymous Coward · · Score: 0


    unfortunately some of us don't have access to the apache logs. i'm sure we're a minority but keep that in mind. for free, which is what i can afford, i have the choice of (a) using google analytics, or (b) using a php/etc script to create my own logs, manage them, etc. and in case (b) i don't get the primary info i need for my purpose: the geolocation stuff.

    if you don't like it, feel free to adblock google analytics.

    (no i won't switch to a 'better' host - i use a community server with all sorts of other advantages, this is the only disadvantage.)

    1. Re:access to logs by Dave2+Wickham · · Score: 1

      Have you looked into BBClone?

    2. Re:access to logs by MMMDI · · Score: 1

      I haven't tried BBClone in... eh, six months, I'd say. If they've improved, good for them. However, it crashed routinely when I tried it. Everything would work fine for a while, peak hours would roll around (100-150 users online), and then it would die and take Apache down with it. Restart Apache, BBClone works again, but its logs are corrupt and unreadable.

      I'm guessing it was the massive amounts of writing to txt files required by the script that screwed things up on my end, so it may be useful if you run a low-traffic site. I liked the look and features of the script, but there was that one minor "killing the server" thing...

    3. Re:access to logs by Dave2+Wickham · · Score: 1

      I've not tried it on particularly high-traffic sites, but I'd imagine that anyone hosting one should have log access anyway (with the exception of things like sourceforge), and so have the ability to run more in-depth stats apps.

  65. The Google by Anonymous Coward · · Score: 0

    Glad to see Im not the only one who has taken to calling it "The Google".

  66. Re:I've got 20 invites by bdipert · · Score: 1

    I'd very much appreciate one; thanks in advance!

  67. Re:Secret Relationship Between Analytics and AdSen by Anonymous Coward · · Score: 0

    I have a PHP discussion forum with over 7500 members about pickup trucks and our Adsense revenue has dropped by roughly 1/3rd since I set it up. I installed AdSense back in October 05 and then Analytics in December. I don't think the drop was related but it is an interesting point you bring up.