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First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

46 of 307 comments (clear)

  1. Trupe! by VC · · Score: 5, Funny

    I could tell in less than 50 milliseconds as well....

    1. Re:Trupe! by eurleif · · Score: 2, Funny

      Trupe? Don't you mean tripe?

    2. Re:Trupe! by arivanov · · Score: 2, Insightful

      This is a record as far as I know. Dupes - yes. But tripple posting of the same garbage is a bit too much to my liking. Even on a slow going Friday morning.

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    3. Re:Trupe! by falzer · · Score: 5, Funny

      Those who forget Slashdot posts are doomed to repeat them.

    4. Re:Trupe! by Anonymous Coward · · Score: 2, Funny

      Yeah, they sure do support their trupes!

    5. Re:Trupe! by Baricom · · Score: 2, Informative

      Sorry, no record this time.

    6. Re:Trupe! by SolitaryMan · · Score: 5, Funny

      Those who forget Slashdot posts are doomed to repeat them.

      Those who remember are doomed to watch them repeating.

      --
      May Peace Prevail On Earth
  2. my first impressions tell me by Saven+Marek · · Score: 5, Funny

    my first impressions tell me this is not just a DUPE but a TRIPE!

  3. Triple? by Life700MB · · Score: 3, Funny


    In other news, Slashdot readers needed 50 miliseconds to realize that this is the third time this very same history is posted.


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    1. Re:Triple? by ericdano · · Score: 4, Interesting

      And people pay for subscriptions to these triple postings........very very sad.

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      --
  4. First Impressions Count... by Jah-Wren+Ryel · · Score: 4, Funny

    ... But on slashdot you get to have a second and even a third chance to get it right!

    --
    When information is power, privacy is freedom.
  5. stop by Romancer · · Score: 4, Funny

    Stop it.

    bad repeat, bad!

    look at what you've done, now go outside. Get.

    --


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    ) It'd be interesting to see how many humans would survive to serve us.
  6. But if they don't have broadband... by MichaelSmith · · Score: 4, Insightful

    ...you have a whole 50 seconds for them to take the page in as it loads.

    This article has been around so many times I have now thought of something to post against it.

  7. dear god, make it stop by Hellad · · Score: 5, Funny

    I don't complain about dupes, but this is ridiculous. I have to wonder if this is a sick joke. A third time? I don't even pay and I feel like demanding my money back...

  8. CmdrTaco by m00nun1t · · Score: 5, Funny

    I'm expecting CmdrTaco to post a dupe of one of his "letters to slashdot" soon.

    1. Re:CmdrTaco by iworm · · Score: 4, Funny

      Don't you mean his "Letter's too Slishdot"?

    2. Re:CmdrTaco by BJH · · Score: 2, Funny

      Easy mistake to make, I guess...

    3. Re:CmdrTaco by Eric_Cartman_South_P · · Score: 4, Funny

      If it's a dupe, it would be "Letters Two Slashdot"

  9. Can't tell. by mondoterrifico · · Score: 5, Funny

    Man i've been reading Slashdot for 4 years now, and I still can't tell its shit.
    :)

  10. The solution by mwvdlee · · Score: 4, Funny

    Just 50ms to make an impression is very short, so Slashdot just does the logical thing; they're giving it 150ms!

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  11. Third's a charm by Ardeocalidus · · Score: 2, Funny

    Good for us with AD- Wait, what's that? Ah, crap.

  12. Are we the victims of some kind of joke? by loic_2003 · · Score: 5, Funny

    Seriously, do you think this is some Andy Kaufman prank where many members of the public are the victim and the only people who find the joke funny are the moderators? It's just getting silly now.

  13. Ok guys by tannhaus · · Score: 5, Insightful

    This had to be on purpose. They're taking the piss with us. No one is that incompetent. They're having a joke at our expense, so just let it ride

  14. Re:Web Site Peeves by lucm · · Score: 2, Insightful

    According to your list, here is what you should do:

    1) Avoid Geocities
    2) Don't browse the internet for free porn or warez

    You will then discover a brand new internet, the one for grownups.

    --
    lucm, indeed.
  15. What i tell you three times is true. by smithberry · · Score: 2, Funny
    As Lewis Carroll said in The Hunting of the Snark
    What i tell you three times is true.
    so, must be true then.
    See for example
    http://www.literature.org/authors/carroll-lewis/th e-hunting-of-the-snark/chapter-01.html
    Off topic, but by now no one cares.
  16. Re:Ah my god by NoMoreNicksLeft · · Score: 4, Funny

    Hah. Do what I do, resubmit every dupe you see. Eventually I'll get an article posted that way...

  17. Thought this was a joke, till I realised... by john-da-luthrun · · Score: 5, Funny

    ...it only takes Slashdot editors 50 milliseconds to forget each story they post.

  18. Re:Breaking the cipher, replying on-topic! by mysticgoat · · Score: 4, Interesting

    "Nothing to see here..."

    One of the interesting points made in What the bleep do we know is that human retinas are bombarded with millions of data bits each millisecond, and somehow the brain reduces this to a few tens of thousands of bits in the process of forming a conscious image, which happens pretty quickly. So these questions arise:

    1. What are these processes that filter all this data before we actually experience "reality"?
    2. To what extent do these very fast working processes control what we think we are seeing?

    So in terms of web sites, it seems that even though I might not know how to define it, I can recognize quality before I see it. Yeah, that fits my experience: I'll google for something, open up a dozen of the most promising links in new tabs, then run through most of them at full click speed because I can instantly tell that they aren't the ones I'm looking for.

    Viva tabbed browsing!

  19. Then... by quenting · · Score: 3, Funny
    Web designers have as little as 50 milliseconds to capture the interest of potential customers
    ...50 ms later, they can re-post and have some extra 50ms, then, 50 ms later, they can re-post and have some extra 50ms. So overall, it should be 150ms.
  20. Re:Breaking the cipher, replying on-topic! by chengmi · · Score: 2, Funny

    For all we know, this "on-topic" comment is a dupe, too.

  21. Re:Ah my god by hackstraw · · Score: 3, Interesting

    Hah. Do what I do, resubmit every dupe you see. Eventually I'll get an article posted that way...

    Now that does not seem that effective because this is only the 3rd or 4th trupe that I have seen here on slashdot, and I'm more than a regular, closer to obsessive-compulsive.

    Everytime it happens, I post a link like this where I can find the other articles in less than 10 seconds, and I don't even work as an "editor" for slashdot.

    My conclusions have been 1) they do not care 2) they like the negative attention 3) they have not read my posts, nor have they learned how to write a working search engine or use a working one called Google.

    I mean, the attached search is a cut and paste of the headline "First Impressions Count in Website Design" preppended with site:slashdot.org to it, then hit return.

    So, which is it guys?

    Oh, I realized. The 10 seconds is 200x greater than 50ms. That is probably the reason I forgot, the editors have a low attention span like the 3 articles say.

  22. Yes, it is a duplicate comment too by jschottm · · Score: 4, Informative

    For all we know, this "on-topic" comment is a dupe, too.

    http://science.slashdot.org/comments.pl?sid=174167 &cid=14489311

    tehanu said:

    You know this idea that people make judgements in the first 50ms before you can really gain a conscious impression of it (though probably something flashes in your subconcious) remind me of one of the entries in the "Dangerous Ideas" article in Edge (slashdot had it as a story a short while ago) in which Nobel Prize winning biochemist Eric R. Kandel argues that much of what we call "free will" is processed unconsciously without awareness:

    willeh "said":

    You know this idea that people make judgements in the first 50ms before you can really gain a conscious impression of it (though probably something flashes in your subconcious) remind me of one of the entries in the "Dangerous Ideas" article in Edge Magazine in which Nobel Prize winning biochemist Eric R. Kandel argues that much of what we call "free will" is processed unconsciously without awareness:

    To be fair, he/she added, "Interesting read for sure." Insert usual karma whore comments, etc. here.

  23. What to do. by ceeam · · Score: 4, Interesting

    I wonder if we all submit this link as a story (several times each?), will /. editors finally get a point?

  24. Trupe! by m50d · · Score: 2, Informative

    I could tell in less than 50 milliseconds as well...

    --
    I am trolling
  25. *click*...so put your little hand in mine... by PontifexPrimus · · Score: 3, Funny

    ...there ain't no hill or mountain we can't climb...

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    -- Language is a virus from outer space.
  26. Ric Romero Says: by Potor · · Score: 4, Funny

    If you make a webpage, remember that people will judge them quickly.

  27. Overheard in Slashdot editors' office by VampireByte · · Score: 5, Funny

    CowboyNeal: Hey, so it's really cold out there today, huh?

    CmdrTaco: So how much do we owe you for the pizza?

    Pizza Delivery Guy: FOR THE THIRD TIME, YES IT'S COLD OUT THERE, AND YOU OWE ME $15.95!!!

    --

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  28. Re:Cheap attempt to get a link from /. by 1u3hr · · Score: 4, Funny
    Appears that the submitter is simply trying to boost his own website up.

    You think "websiteoptimization.com" might be a commercial site?

  29. Re:Ah my god by 1u3hr · · Score: 2, Insightful
    Everytime it happens, I post a link like this where I can find the other articles in less than 10 seconds, and I don't even work as an "editor" for slashdot.

    Even simpler: http://slashdot.org/search.pl?query=50+millisecond s, by typing the words "50 milliseconds" in ot Slashdot's search.

    Or try http://slashdot.org/search.pl?query=radio for another.

  30. This is NOT a Trupe! RTFA - Original Research by Crisses · · Score: 5, Informative

    This isn't a dupe/trupe. The former article was a synopsis. This one actually gives the real research. I was looking for the original research on the earlier article but I didn't want to pay the publishers for it. This article gives the methods, the pages viewed, the results. That's far better than the first two /. postings!

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  31. Can Anyone Help Me? by Hosiah · · Score: 4, Funny

    Can anyone tell me how long my web page has to capture the interest of a visitor? I've been searching everywhere for this data but cannot seem to track it down.

    1. Re:Can Anyone Help Me? by Gleng · · Score: 4, Funny

      I had a quick search and found a few articles you may be interested in:

      First Impressions Count in Website Design
      Web Users Judge Sites in the Blink of an Eye
      Web Users Judge Sites Instantly

      Hope that helps.

      --
      "Proudly Posting Without Reading The Article"
  32. It does make me wonder what the editors read by bgfay · · Score: 3, Insightful

    I don't get how this could happen a third time. Let's hope that this is a joke. Otherwise, it really would make a good topic for the next About Slashdot article. Wow. I've been reading for a long time and haven't seen this happen before. Weird. I think that this is some of the reason why editors and CmdrTaco get so much crap hurled at them. If you give people the ammunition, they're likely to fire it on you sooner or later.

    All that said, it's not the end of the world. It just makes the site look sloppy and haphazard rather than polished. In many ways, it's kind of the stigma that Linux has faced when compared to Windows. Oh well.

    --
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  33. Re:Ah my god by 1u3hr · · Score: 2, Funny
    I think the most realistic explanation is that they, like most of us, aren't 100% attentive at all times. They're human, they've got other shit to do.

    Like their jobs -- wait

  34. Re:This is NOT a Trupe! RTFA - Original Research by proggoddess · · Score: 4, Insightful

    Wouldn't the original article link normally be posted in a Slashback?

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  35. So it's the STORY that's a Dupe? by theJML · · Score: 3, Funny

    We all know the story is a dupe... what's funny is the fact that the story was only up three times, the number of duplicate comments telling everyone that the story is a dupe has to be over 50+ by now.

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    Besides, in Soviet Russia, the Webpage Only Takes 50ms to Judge You!

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