Apple vs Bloggers
Moby Cock writes "Jason O'Grady has posted a story on his ZDNet blog detailing the state of the current legal trouble he is embroiled in with Apple. He views it as another salvo in Apple's efforts to stamp out rumour sites posting 'trade secrets' prior to the official announcements. The discussion becomes rather pointed and goes as far as to suggest that the case is really a case in support of freedom of the press." From the article: "At issue was a series of stories that I ran in October 2004 about an upcoming product that was in development. Was it the next great PowerBook? Maybe the a red hot iPod? Maybe a killer new version of the OS? Nah. The stories about a FireWire breakout box for GarageBand, code-named 'Asteroid.' Yawn."
"...yawn.".
Whether or not the product in question was exciting doesn't make it any more legal to report trade secrets.
Doesn't make them not trade secrets.
I'm a long time Apple fan, and even I'm not surprised to see this. Since Apple started making the big Ipod+Itunes money, they've started getting...well...EVIL!!! Not Microsoft evil, but definitely more lawyer oriented, as happens in big company (google, anyone?) I think this kindof stuff, combined with the recent Intel switch, will further serve to alienate the Machead fan base, but have little impact on the MUCH bigger new base of clients, which is a much larger pool. We probably won't see the old Apple again for at least a long time. Who do you think will take their spot in the market for rabid devotion?
Thom at OSNews also posted his opinion on an editorial published yesterday:
http://www.osnews.com/story.php?news_id=14282
> red hot ipod.
And people thought black didn't really match the iMacs.
"Everything worth innovating today will go to court tomorrow."
I feel symphathy for Apple on this one. Apple makes it money by getting behind innovative products that sell well. They need to be able to project an image that they will not tolerate people releasing their trade secrets, because Apple loses significant amounts of money to people cloning their products. While a Firewire breakout box isn't a big deal, think of the amount of money that people make putting out unlicensed accessories for the iPod. Apple wants to have some time while its product is out on the market that it gets the revenue stream from accessories before cloners get their products on the market.
Come play Heroes of Might and Magic Mini online.
1. Don't tell anyone who can't keep a secret.
2. If you tell someone in the media and they leak it, cut them off from future trade secrets.
3. Realize that telling the media in advance of a product's release can be positive even if secrets are leaked -- giving an inside scoop can get you more media coverage upon release.
The idea of trying to protect a secret once you give it away is ludicrous. Even under a contract it is hard to enforce as Party A can tell it to their cousin who can post about it. If you want to control secrets, don't let them out, or don't have them in the first place.
Also, the Firewire interface for GarageBand would be awesome if it supported multiple channels (8, or more with multiple units), if it worked with the typical firewire delay, and if it was cheap. Apple could do it. I don't think it's "yawn" news since I personally know thousands of profitable small bands that use GarageBand over ProTools to record their basic EPs and do a fine job of it. I'm producing a band right now that made their demo on GarageBand and it sounds fantastic -- better than many of the ProTools recordings of the past 5 years that I've heard. Giving small bands more hardware is wise.
Just because the product in question isn't about the new 8 GHz opticore PowerBook, a yawn certainly isn't necessary. In fact, a FireWire interface from Apple would be pretty damn exciting news. Remember that one of Apple's strongest niches is in music production; not only have Macs been the industry standard platform for pro audio for years, Apple of course now own Logic. A FireWire audio interface would be a smart move, especially since Digidesign's recent purchase of M-Audio.
Weaseling out of things is important to learn. It's what separates us from the animals... except the weasel."
Articles like these make me wonder why Apple is praised as more ethical than Microsoft. Apple controls the hardware, actively squashed clones, has a history of suppressing MAC OS RUMORS
Let's just quit the games and cries of "FWEEDOOOM!!!" and face the facts. This isn't about bloggers getting protection and freedom of the press, this is about NDA's and posting, yes, "trade secrets". This is already legally established for members of the press, journalists don't get protection when they break the law, neither should they. He'd be in the same legal trouble if he worked at the Washington Post, in fact he'd probably have lost his entire career over this.
Cwm, fjord-bank glyphs vext quiz
Powerpage has such a poor prediction record that I'm amazed that he actually did score a genuine leak. I guess this is supposed to boost credibility for the other 99 percent of Powerpage predictions that come from some combination of monkeys flying out of his butt and rereadings of Nostradamus.
The stories about a FireWire breakout box for GarageBand, code-named "Asteroid."
You'd think that someone like O'Grady would be able to use the correct form of story's here. (It's a contraction for 'story is,' not the plural form of the word.)
Freedom of speech isn't the same thing as freedom from consequences - reasonable or otherwise.
There's also litigation bombs potential pertaining to libel and slander. You can choose to engage in libel and slander - but don't expect a free ride. Same thing here - you can spill the beans all you want. Just don't expect not to get a friendly reminder if the target decides to take action. And trust me - no one in this country needs to justify calling a lawyer - that's sorted out later.
I particularly love it when people cite newspapers as somehow being above the legal-fray that the little boy blogger gets.
I used to work for Pulitzer Publishing - and we used to get PILES of notifications from readers, companies, sponsers, sources - you name it. Just because there was a legal office - doesn't mean that they were playing foosball in there. We got whacked upside the head all the time. Next time you look at the local paper - check around the masthead for "corrections". Those usually are the result of an editor getting a friendly rejoinder from the legal department.
In otherwords bloggers - welcome to the club - there's plenty of legal bullshit to go around not to share. Enjoy!
And putting a law around "Trade Secrets" doesn't make them constitutionally protected.
If the government gives a corporation the 'right' to take away my constitutional rights, that's a government action -- even if by proxy.
OS Software is like love: The best way to make it grow is to give it away.
"1. Don't tell anyone who can't keep a secret. ...
Even under a contract it is hard to enforce as Party A can tell it to their cousin who can post about it. If you want to control secrets, don't let them out, or don't have them in the first place."
What do you want Steve Jobs to do, make everything by hand himself and not get any partners (ie. Samsung) involved in any of their projects? If you have employees, if you work with third-party companies, you inevitably have to tell them what you're doing before hand before they can help you do it. And inevitably, there's going to be a hole in the chain. And a chain's only as strong as its weakest link.
Unfortunately, Apple is not a perfect entity. It is a company comprised of many imperfect individuals who'd sell their souls (or Apple's trade secrets) for a reasonable price.
I think one of the best sites about Apple is mac-sucks.com.
Pretty funny and is in stark contrast to usual Apple's astroturfing.
The reason I'm upset with Apple here is that according to this blog post, Apple went after the ISP first. That to me is a low blow. The ISP doesn't want to get in trouble with a corporate entity of Apple's size, so they'll do whatever they need to in order to get out of the crosshairs of a lawsuit.
The other problem is that the blogger mentions that the information he received was not identified as "confidential" or a "trade secret". When asked to remove the information, he compiled (again, according to his account). To me it appears that this guy did was he was asked and only did what any gossip columnist would have done in a print publication. This concern here (and what apparently brought in the EFF) was that if this had been a print publication, it would have been expected that the reporter would have been covered by first amendment rights. Whether or not that entitles Apple to seek the identity of the informant is a job for the courts. I personally feel that the informer should be punished.
What if Apple had not hit the iPod jackpot? Would they still be suing small-time bloggers?
Hell, yeah, Steve Jobs instituted a strict "no leaks" policy when he returned to Apple. A few people got into trouble, including one lady who inadvertently had the upcoming "Think Different" ad budget published in an industry newsletter.
The saddest part of this story is (from a consumer point of view) how a loyalist is kicked in the nuts by the company he/she has loved.
Since when do "loyalists" have the right to kick a company in the nuts by blabbing about all its secret in-development products? I love the way people on Slashdot assume they have the "right" to absolutely anything at anyone's expense, especially if it's a company. Because companies are evil, right? Yawn.
"Sufferin' succotash."
I think lots of people are very badyly missing the point. _ANYTHING_ that is not illegal a company could declare to be a "trade secret". If you were to discluse say some very unethical, but legal behavior, you could land in massive trouble if this type of legal ruling was allowed to stand. What exactly do you think gives news papers any rights to publish any information that a company find damaging in the first place????? SHOW me were you have a license to discuss that information? Didn't you read the EULA where you gave all your rights away? Yes the first admendment will still be around its just that effetively you will _rarely_ be able to use it.
What he did is not a crime at this time, as that has yet to be proven. You are not a court, and you are not able to pronounce judgement.
"National Security is the chief cause of national insecurity." - Celine's First Law
Ignoring whether or not it is legal, and whether or not it should be legal, it seems to me as though Apple are doing something stupid, here.
Whenever something is brewing from Google, many rumours fly around, and lots of buzz is generated. Very often, one of the rumours is the real product, but lots of buzz is generated because no one really knows for sure what is coming. It seems Apple are naturally attaining the same position as Google - lots of buzz is being generated about Apple products. That is, until Apple sue everyone who published the rumour that turned out to be correct.
Apple are morons for doing this. They should be slowly stirring the pot, like Google is. It generates speculation, excites potential customers, and probably even reveals some good future product ideas in the process! I've never seen rumours subtract from the effectiveness of a Google product launch, and I see no reason why it should be any different for Apple.
They're killing off an opportunity that any other company would pay millions of dollars for.
I think you are being overly critical. Hype is like oxygen for Apple and unsubstantiated rumors are half the reason people are interested in Mac World. It isn't like people are wondering what Jobs will wear. It is a synbiotic relationship and Apple is trying to have it both ways beacause they are, in fact, an evil-ish corporation.
Since when do "loyalists" have the right to kick a company in the nuts by blabbing about all its secret in-development products? I love the way people on Slashdot assume they have the "right" to absolutely anything at anyone's expense, especially if it's a company. Because companies are evil, right? Yawn.
Fuckin' A. Maybe Jason should have to pay Apple back for the development costs of the product - or maybe just the costs of keeping the product secret, including security patrols, badge readers and the maintenance of, printing of employee handbooks that explicitly detail the company's NDA policy, heck - even down to the software they're probably now using to monitor their network for e-mail going to...Jason O'Grady.
JD, you got in trouble because you did something wrong and you knew it. Buck up, and don't use ZDNet's blog to get sympathy - it only makes you look pathetic.
I wasn't trying to suggest everyone knows everything, what I meant was that there is/was such a culture of corporate secrecy at Apple, that pretty much all new development is secret. So anyone working on anything new is probably in the position of knowing something valuable to the rumour sites...
Witness this boot-camp thing: apparently it's the 10.4.6 update that gives the ability to repartition the drive non-destructively. So the developers working on that were key to Boot Camp being possible.
And by valuable, I mean "worth cash". They generate hits on pages (with adverts) effectively funded by Apple's not-so-diligent employees, after all... I've no problem with people speculating (I'll even applaud if they get it right!), but I'd be pissed off if I was in Apple's shoes, and some company/individual was making it its/his business to ruin mine. And even then, they're not trying to stop him, they're trying to stop the employee from doing it again (presumably by firing him/her).
Simon
Physicists get Hadrons!
"Is this under an NDA?"
and banish this one from his vocabulary:
"Gosh, it looks legit. I think I'll tell the world."
Really. I can't believe that people who make it their business to report inside news can't understand or be sensitive to the notion that much heck, most - of what's not on the Apple press page is probably under NDA.
If it never occurred to you that any Apple employee that has detailed knowledge of unreleased products JUST MIGHT be breaking the contract and possibly law - then you need to review what we all seem to be able to guess - and we're not journalists like you claim to be.
As for the First Amendment angle, you're not Woodward and Bernstein, Apple is not subverting the government. You are not saving the world or fixing anything by telling us about improved LRF support for the next Apple doohicky three days early. I salivate over new Apple product as much as anyone - but I'm not going to risk my business to report it before the other guy. Speaking of which - for all their breathless competition - how come NOBODY - and I mean NOBODY saw BootCamp even 10 minutes early? It's not about journalistic skill - it's about the one poor shlub who's not smart enough to honor the NDA they signed finding you and figuring you can't resist the tasty nugget.
Jason, you've been a decent supporter of Apple, but that doesn't mean they're going to look the other way when you're on the receiving end of an NDA violation that is covered by law as others here have pointed out directly.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
Oh shut up, you got owned. If you meant what you just said, you would have said it.
OWNED.
Hell, yeah, Steve Jobs instituted a strict "no leaks" policy when he returned to Apple
(Repress urge to make George Bush Joke)
I mentioned this elsewhere, but Apple leaked the fact they were switching to Intel to the Wall Street Journal. It's almost certain that leak was authorized.
Whenever I hear the word 'Innovation', I reach for my pistol.
To me, Apple's defense of its trade secrets is warranted and does not constitute violation of free speech.
Certain business language such as stock trading information, executive orders, are priveleged outside of the realm of free speech. That is, utterances such as someone giving insider trading information can have active results that cause harm to people; it thus qualifies as conduct, since it has a locutionary force that separates it from harmless, mundane speech. Similarly, an executive telling an accountant to shred documents regarding financial figures is a violation of business conduct laws, and a general telling his subordinates to murder innocent civilians violates war crimes laws.
This is no different. Disclosing trade secrets has done and does do appreciable damage to the company for whom they are secrets.
Whether or not it is sensible for Apple to go after blogs to protect its trade information is a matter I haven't really decided on. However, to me, it makes sense in the same way as Rudolph Guiliani's policy of going after small-time lawbreakers to deter the bigger offenses - go after jaywalking, so that it looks like you're tough on crime in general. Similarly, Apple is obviously protecting what appears like trivial information about an upcoming product to prevent bloggers from thinking they can get away with disclosing larger trade information.
Apple obviously made the wager that allowing people to disclose trade secrets at all damages them in such a way that all the free advertising in the world can't make up for. I'm not sure I would have made the same wager, but I can respect Apple's decision to make it.
Ask the source of the information for proof that they are authorized to disclose it. If the proof is good, you go ahead and publish the information. If you want the source to give you fake leaks in the future, you don't disclose the fact that the "leak" was in fact authorized.
The people doing the fake "leaks" are trying to get you to do something that sounds sketchy, for their benefit. They should therefore accommodate you; if the "leak" is really authorized, they should be able to prove it to you. And if they want you to keep mum on the fact that the "leak" was authorized, they should also offer you some incentive to do so.
Are you adequate?
This just can't be. Apple is all that is pure and good in the world. It's Microsoft that kicks puppies and clubs baby seals....
In fact, a FireWire interface from Apple would be pretty damn exciting news....
Yawn.
Agreed -
**Somebody** violated an NDA agreement. If they didn't think it was fair they shouldn't have signed it in the first place - end of story. Apple's secretiveness and NDAs may be over the top, but, they still have rights too.
Claiming that it's okay to violate - or regurgate info from someone else who did - calling it 'freedom of speech' and evoking the 1st Amendment here, does both a disservice.
This is no David and Goliath story, more like just attention grabbers looking for more...
I once got a phone call at my home from Steve Jobs, demanding that I tell him where I got the "secret information" that I posted in a newsgroup.
It just so happened that nobody gave me any secret information from anywhere; it was personal speculation on my part.
Remember the Simpsons episode with Mr.X ?
Here is my theory
Make all sorts of claims as to what Apple might be making, if you get sued you were on the money
Your problem is that you don't even care what the letter of the law says. There is such a thing as largely uniform laws on the disclosure of trade secrets in the USA, and you could have found this just by looking at even as bad an information source as Wikipedia.
Are you adequate?
1. If the blogger signed a NDA, Apple has every right to sue his ass off.
2. If the blogger didn't sign an NDA, how can he be any way responsible for any damage?
If somebody else signed an NDA and passed the information to a media outlet, the signer did the infringement, not the media.
> It's about the First Amendment. If we don't have a free press and protection under the First Amendment large corporations can sue any journalist publishing something that they don't agree with.
First Amendment protects your right of speech against the government, not against corporations. You'd think Americans would know their constition a bit better.
Corporations have every right in the United States of America to attempt to sue people for things they say.
Change is certain; progress is not obligatory.
In that editorial he compares people killed for expressing their opinions to Apple suing "non-professional" journalists over exposing trade secrets. This is an absurd comparison. Apple has sued both professional and "non-professional" journalists for exposing trade secrets, they don't discriminate.
What these journalists are doing is illegal, individuals and corporations have the right to protect their own internal products and research and when these journalists get inside information and publish it without checking the source then they take the risk of getting sued. Don't want to get sued? Shoot off a message to Apple and verify that the information was obtained legally.
Comparing getting sued to getting killed is just absurd. This sort of grandstanding should be a big sign to all that this gentleman is NOT a serious journalist. Serious journalists adhere to The Journalism Code of Ethics
Sapere aude!
Analogies don't equal equalities, they are merely somewhat analogous.
This killed me: The stories about a FireWire breakout box for GarageBand, code-named 'Asteroid.'
The story is = The story's != The stories
'stories' means plural story, not 'story is'.
OK,OK, maybe grammar geek needs to get laid, but still!
This guy is a damned fool. The entire article is written in a condescending and very 14 year old style. If this idiot wanted to rile up support he should have done it intelligently.
Go Apple.
I sure wish I had those mod points form last week now, this post sets a LOT of perspective on the matter.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Yes, but the lawsuit involves a more subtle issue: who is responsible, the insider violated an NDA and leaked the info, or the person who reports on the leaked info?
Obviously the person who leaked the information in the first place, because they were in the position of trust.
Which is exactly why ALL Apple is suing over is to get the documents originally sent to the blogger, so they can find out who the leaker is and sue HIM (sorry, could be HER I guess) for damages.
If journalists do not get special protection for trade secrets (hint: they do not) then he is pretty much destined to loose. If he destroys the documents he gets to go to jail; hopefully he is not that stupid.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Thank you for a very interesting post.
Everyone knows that Apple protects information about forthcoming products - that's why the rumour sites exist. So it's disingenuous for Jason to say that he didn't know that the information was a trade secret or confidential. If anyone should know that Apple doesn't want to publish this information, it should be someone who attracts readers to his site with the promise of access to that information.
Thom again... This issue here is not about freedom of speech, freedom of opinion, or freedom to anything, or being killed because of your opinions, etc. This is about packs of "bloggers" who think a). they are professional writers just because they have a web page which they can edit, b). they publish information about which they _know_ are company secrets and think they can get away with it. It doesn't matter that they have not signed any NDAs, because they know these infos are company secrets and they knowingly make these public. I wouldn't defend a company, any company on this planet, never ever, still, some of these "professional" "bloggers" would really need some wakeup snap on their asses every once in a while.
I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
I really ask why those sites bother giving Apple free publicity at all. Run a few iRiver and Zen reviews ?
One thing I think you've overlooked - they're not "secrets" if some pleb with a blog knows them.
Much kudos to nfox2000 for handling the matter as he did and for sharing (criticism of the EFF doesn't always go down well).
I enjoy finding out about apple innovation as much as the next mac fanboy and I've enthusiastically read Jason's stuff in the past, but why didn't he register the domain under his own name to begin with? Then apple wouldn't have to subpoena the ISP.
Perhaps it was convenience, but surely any reputable journalist/publication should be readily contactable. Was he anticipating this kind of trouble? Or did he simply not bother getting a PO box until he found out he really did need one?
The parent is perhaps the most relevant post so far. Not only is apple merely requesting the documents leaked (which may or may not lead to identifying the insider), but they have sought no damages from Jason O'Grady himself. Nor did they "set their legal sights on the low hanging fruit", they aimed at obtaining information from any source possible.
Whether or not the product in question was exciting doesn't make it any more legal to report trade secrets.
Yet because no real equivalent of an Offical Secrets Act exists in the United States, it is legal to disclose any secret dealings of the US Government. It is legal to publish leaks from the White House for example, or the Pentagon Papers.
How strange that the trite dealings of private companies are afforded more clandestine protections that the secret wranglings of the government, or indeed the private affairs of individuals. Celebrities for example, cannot argue prior restraint, or restraint of any kind when glossy magazines publish intimate details of their private lives. Neither can you.
However, a corperation can claim prior restraint on just about anything it likes, as long as it claims copyright, or "trade secret" laws apply. I wonder why I can't register myself as a private company and avail of this seemingly extralegal protection?
May the Maths Be with you!
Your use of the word 'secret' here stems from the playground meaning, not the legal one. A trade secret is something deemed so by the owner, and doesn't cease to be defined as such just because Timmy told Bobby. Someone at Apple violated their NDA and the criminal code. By your claim, once someone else knows it' it's not a trade secret, so the violater is off the hook and so is anyone else. Jason's far too familiar with the way things work in the computer world to not have at least an inkling that there could be a problem with info from a company known to embargo product info until their own official release date.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
Fuck them and the horse they rode in on. I will never buy an Apple product, and I ensure that the company I work for buys nothing from them either. Could have used used Apple servers... bought IBM. Fuck you Steve and your pathetic attempts to compensate for your tiny penis.
Apple is completely based on marketing hype. That is why they worry so much about these rumor sites. They want to have first crack at brainwashing people with their products. Go ahead and mod this flamebait - even though its absolutely true.
However you slice it, it was a trade secret, and Apple has full right to use legal recource to find out who leaked it. They also have a right to go after non-employees who purposely are involved in the leaking of these secrets.
Now, is it the thing Apple should have done? It certainly didn't help create the normal Apple love-fest that usually follows these tradeshows, and it didn't improve Apple's relationship with Geekdom. In the end, the leak didn't hurt Apple financially, and if I was part of Apple's legal team, I would recommend to drop the whole thing very quietly. They got our point across,
Heck, I've been reading these blogs for years. Right before every Macworld, These blogs list a plethora of the products that never come to be (Apple will announce a personal jetpack called the iPack! We've got photoshopped pictures to prove it!). No one ever takes these speculations seriously. I originally thought Apple's legal wrangles was a publicity gimmick. They got the world's attention, and suddenly everyone wanted a gander at the next hot Apple product. Once the Macworld was over, Apple would simply drop everything.
I mean you'd have to be some sort of control-freak egomaniac to keep on pushing something like this, and that certainly doesn't describe anyone I know of at Apple.
The (HUGE) difference is that in those countries , the government was police, judge, and jury. Here it is governed by civil action, presided by a judge, determined by a jury of 12 individuals.
Freedom is not "license" -- it is responsibliity.
-Stu
There are laws in most jurisdictions to punish filers of frivolous lawsuits as an abuse of the system. Though I admit most "large" cases , even if groundless, don't often fall under that due to expensive lawyers fooling people into believing there actually is a case there.
-Stu
WTF??? You hate freedom? If you're in America, please get the fuck OUT. Now. Asshole.
Yes, I was offended by your stupid, asinine, childish, antiAmerican post.
I'm wondering why the Trade Secrets Act hasn't been declared unconstitutional. After all, Article 8, which gives the government the right to grant patents and copyrights, specifically says that the reason this clause was put in there was to prevent trade secrets.
Nowhere in the Constitution does it say that Congress has the power to grant the right of "trade secrets."
If you can keep your stuff secret, why do we need patents in the first place?
It amuses me how some people like to claim the exact opposite of reality in order to make themselves seem oppressed or in the minority. Many of the posts here have been in support of Apple protecting it's secrets. So don't try to make this seem like some kind of corporate hating group think knee jerk response. You are about the 200th person here to stand up and defend apple.
Which by the way, is bullshit. If someone in a company tells me something, I must assume it isn't a trade secret or they wouldn't be telling me. Companies have too much power and control over our society as it is. When I started reading slashdot the phrase "Information wants to be free" was widely accepted here as an absolute truth. Of course it's not, and it's corny as hell, but man! the pendulum has sure swung the other way.
I sure hope no Libertarians are defending Apple, because this guy signed no contract saying he wouldn't disclose things about apple, and now Apple is initiating force against him for what he did.
If it were really okay to sue for things like this, you could easily entrap any reporter who pissed you off. Just have someone casually mention something juicy to him, and when he reports it, sue the pants off him. According to people like you anything can be a trade secret, and I can sue enyone for disclosing it, even if they had no idea that it was supposed to be secret. Am I alone in seeing that this is a very slippery slope that we really don't want to set foot on?
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
It's "mores" not "morays", though the pronunciation is the same.