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Illumio to Launch Social Network Advice Software

hdtv writes "The New York Times is reporting that Palo Alto-based Illumio will soon try to figure out the experts among your social network with a new online service." From the article: "Illumio is not a search engine, like Google or Yahoo. The system works by transparently distributing a request for information on questions like "Who knows John Smith?" and "Are Nikon digital cameras better than Olympus?" to the computers in a network of users. The questions can then be answered locally based on a novel reverse auction system that Illumio uses to determine who the experts are."

132 comments

  1. Hmmm ... by Petrushka · · Score: 4, Funny

    Hmmm ... sounds kinda like the Slashdot moderator system.

    1. Re:Hmmm ... by Nefarious+Wheel · · Score: 1, Funny

      if Google and Clippy fell in love...

      --
      Do not mock my vision of impractical footwear
    2. Re:Hmmm ... by TapeCutter · · Score: 2, Funny

      "if Google and Clippy fell in love..."

      ...their Gooppy love child would know everything about nothing?

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    3. Re:Hmmm ... by Tim+C · · Score: 0

      If anything, the groupthink will be just as bad.

    4. Re:Hmmm ... by WilliamSChips · · Score: 0, Offtopic

      If anything, Slashdot is 'broken' by GNAA pieces of crap like you.

      --
      Please, for the good of Humanity, vote Obama.
    5. Re:Hmmm ... by chrispycreeme · · Score: 0, Redundant

      If anything, the groupthink will be just as bad.
      --
      Any chance of fixing the posting time limit bug guys?

    6. Re:Hmmm ... by martinultima · · Score: 0, Offtopic

      It sounds like the Ask Slashdot from hell. (Sorry if that's redundant ;-)

      --
      Creative misinterpretation is your friend.
    7. Re:Hmmm ... by Anonymous Coward · · Score: 0

      Hey, mod parent up, that's right on!

  2. My first question by Negatyfus · · Score: 5, Funny

    Is Digg better than Slashdot?

    *ducks*

    1. Re:My first question by zaguar · · Score: 0

      O RLY? (yes, Digg is lame)

      --
      "Sure there's porn and piracy on the Web but there's probably a downside too."
  3. Opinions anyone... by packetmon · · Score: 5, Insightful

    How could this model label someone an expert when all they're doing is an assessment and rendering an opinion. I can see this posing a problem if say Company X introduced fakesters into a social circle to hype up a product. For example, a social circle with MS workers will likely give negative influence to someone seeking to say purchase Redhat. Coca Cola... Pepsi, and the possibilities become endless. Sounds like an idea, but there is no guarantee of getting untainted honest results simply catered opinions.

    1. Re:Opinions anyone... by innocence18 · · Score: 5, Insightful

      Ideally you would want to end up with a situation like Wikipedia where you have such a large number of contributors (experts) that it cancels out all the garbge like you've mentioned. Whether or not that is feasible in a system like this remains to be seen I guess.

      --
      Anonymity of the internet is responsible for the views expressed in my post.
    2. Re:Opinions anyone... by Escogido · · Score: 2, Insightful

      There are enough unsolicited fakesters as is, no need to introduce more. :)

      Seriously though, you don't 'introduce fakesters into a social circle', you introduce them to a system. What goes for someone considered an expert isn't obligatory to work for you, especially where usability/design/fashion-trend issues are concerned. If you have a working system that allows you to rate how peoples' opinions conicide with yours, and a hiscore table from among your friends of sorts, it's all that it takes to be at least of some use for you -- you wanted 'weighted advice', you got it, not like you're obliged to follow it or something.

      Oh, and if properly implemented, brands fighting holy wars could probably cancel each other out.

    3. Re:Opinions anyone... by Beryllium+Sphere(tm) · · Score: 1

      It looks from the article like their money is going to come from enterprise deployments and that they're putting their real focus there. The typical query would be less like "Should I drink Coke(TM)?" and more like "Who understands $LEGACY_PACKAGE?".

    4. Re:Opinions anyone... by Anonymous Coward · · Score: 0

      Ideally you would want to end up with a situation like Wikipedia
      *Or* you'd end up with a system like usenet, were a question like this would result in endless flamewars.

    5. Re:Opinions anyone... by h4rm0ny · · Score: 1


      Oh, and if properly implemented, brands fighting holy wars could probably cancel each other out.

      I don't think you could implement a system in such a way. The important ratio isn't Brand A Promoters to Brand B Promoters; the important ratio is Brand Promoters to Valid Opinions. If the ratio is too much in favour of brand promoters then you'll either get two sets of results from your queries which are just extreme contradictions or you will get a smeared out average that tells you nothing because the minority valid opinions are drowned in the noise.

      Only a system in which you can start attributing 'trust' to the participants opinions is going to give you useful results.

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
    6. Re:Opinions anyone... by Meneguzzi · · Score: 2, Interesting

      Perhaps they can use some kind of trust and reputation assessment tool. If you look at some papers on the http://www.springerlink.com/(wrwksw55m1sbuk55j3laz 1yi)/app/home/contribution.asp?referrer=parent&bac kto=issue,3,6;journal,4,38;linkingpublicationresul ts,1:102852,1subject , there are some interesting approaches which have been proposed to validate systems of autonomous agents. I don't think it would be much of a problem to use them to validade people's opinions.
      Of course, a high-level of collusion can jeopardise the system, but I remember having read that even in that case their reliability can be assessed based on who agrees with whom, in which case you will see pockets of people with 0 reliability (these people can then be banned from the system).
      If that's what they are proposing, it would be a nice change on how information is gathered using the internet, because as it is, I am always suspicious of those product review sites.

      --
      www.meneguzzi.eu/felipe
    7. Re:Opinions anyone... by kfg · · Score: 2, Insightful

      reliability can be assessed based on who agrees with whom, in which case you will see pockets of people with 0 reliability (these people can then be banned from the system).

      This assesses consensus, not correctness. The two are often at odds with each other.

      As Thoreau noted a man more correct than his neighbors already constitutes a majority of one.

      I am always suspicious of those product review sites.

      And this, I am afraid, is already the optimum solution to the problem.

      KFG

    8. Re:Opinions anyone... by Anonymous Coward · · Score: 2, Informative

      They're not looking for real experts, but for people who have influence over others. The question about how many "John Smiths" you know is a sociologist's question to determine the span of a person's personal network (in a predominantly Anglo-Saxon society).

      I don't know whether it will work, but the holy grail is to identify a few highly influential people who can be the focus of marketers. It's in no company's interest to mis-identify the "experts", because they all need to find them.

      A focus group is just a bunch of random morons off the street, but someone with a vast social network whose opinions are respected and followed is gold to marketers. If the marketers are ethical they'll pass these people's opinions on to product managers as prioritary and may even give free stuff in exchange for advice. If they're unethical they may try to bribe these people into spouting lies for them, but that carries a huge risk of backlash. If opinion leaders tell their friends "don't trust this company - they asked me to lie about their crappy product" it's time to short the stock.

    9. Re:Opinions anyone... by senatorpjt · · Score: 1

      This assesses consensus, not correctness. The two are often at odds with each other.

      Sounds like the Bose speakers flamewars. The general consensus among the entire population is that they are great speakers, but the consensus among audio engineers is that they are garbage.

    10. Re:Opinions anyone... by kfg · · Score: 3, Insightful

      Consider, however, a situation in which an audio engineer actually recommends Bose speakers as an optimum solution to a particular problem, even though in general they are crappy.

      He'll be out in left field all by himself, even though his opinion is the most correct.

      Trust systems are really only valuable in finding average solutions to average problems. In unique situations requiring real expertise they will tend to reject the true experts right along with the clueless wonders.

      KFG

    11. Re:Opinions anyone... by Morel · · Score: 1

      This assesses consensus, not correctness. The two are often at odds with each other.

      Is this not the same problem that PageRank faces? From their own description:

      "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value."

      In fact, Wikipedia is also subject to the same forces, as is the peer-review process of most scientific journals and the concept of democracy.

      I'm not saying you're wrong, I'm saying I'm scared you are right.

    12. Re:Opinions anyone... by DerekLyons · · Score: 1
      Re: astroturfing and other methods of "poisoning the 'well".
      Ideally you would want to end up with a situation like Wikipedia where you have such a large number of contributors (experts) that it cancels out all the garbge like you've mentioned. Whether or not that is feasible in a system like this remains to be seen I guess.
      It could be argued that Wikipedia has failed to demonstrate the feasibility of this concept.
    13. Re:Opinions anyone... by earnest+murderer · · Score: 1

      It could be argued that Wikipedia has failed to demonstrate the feasibility of this concept.

      It could be argued that Wikipedia has demonstrated the futility of this concept. Everyone thinks they are an expert, when in fact, the experts left this town a long time ago.

      And were told not to come back.

      --
      Platform advocacy is like choosing a favorite severely developmentally disabled child.
    14. Re:Opinions anyone... by Escogido · · Score: 1

      We already have that, it works that way in blogosphere. Why would this project be any different?

    15. Re:Opinions anyone... by Escogido · · Score: 1

      Well, there are enough issues where it is a question of individiual preferences rather than of 'truth'. In my Nokia-Motorola example, what is the correct answer? There is no correct answer.. especially if you consider that -Adams-style! - most people don't know the question, i.e. people don't really always know what they want from a product, they usually know what they THINK they want from one, and it's not that rare they turn out wrong on this. I know I have been in the past and will probably be in the future. :)

      When you need a decision, you often don't want the 'real truth', and not even (gasp!) 'valid opinions'. You want to find someone who 'feels the way you do' and see what they would choose, following the simple reasoning 'he likes A, B, C and D, and I like A, B and C; maybe trying out D wouldn't be a bad idea.' Depending on how the ratings are implemented, the ability to find out your 'model person' of sorts could prove quite useful in lots of decisions.

      That said, this doesn't devaluate the Valid Opinions entirely. It just kind of forces people to use social networks properly, that is, as just a bunch of (hopefully neatly sorted) opinions to choose from.

    16. Re:Opinions anyone... by Whanana · · Score: 1

      No, rather than hoping people edit like Wikipedia (which we've seen is vulnerable to active PR campaigns, see the wikipedia entry on Walmart) - this would be more useful if you had techie friends you knew. How many times have people asked me about specs on a decent computer? Dozens, wouldn't it be easier, rather than rewrite the same comment about RAM to ten people, to just point them to your recommendations on this site.

      If you want a techie's perspective on some hardware, you could see if he/she has written about it on this site before bothering you. Of course this limit of using it this way is that it works better for general suggestions rather than specific devices. But this site has a good start - being featured on /. and digg may get enough techies to flood it with recommendations that it would take a massive PR campaign to throw ratings.

  4. Sounds promising. by Escogido · · Score: 3, Insightful

    What could be complicating matters, though, is the fact that the concept is very natural for any blogging or social networking service. It would make sense if the feature gains popularity (which seems very likely) if LinkedIn or even LiveJournal would release such a feature shortly. There we could have a problem Houston for Illumio, because it would be then hard to compete against the existing monsters.. unless their "killer algorythm" is "too good".

    Otherwise, *rubs hands in anticipation*

    1. Re:Sounds promising. by AuMatar · · Score: 2, Interesting

      At the moment it sounds like vaporware- no links to the website, and google returns no results for illumino. Tacit Software's website shows nothing except some collaboration software for buisnesses. Hard to say if something is promising or not if you can't look at the thing.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    2. Re:Sounds promising. by Escogido · · Score: 4, Insightful

      The piece of software may be a vaporware for what it's worth. The idea, however, is not, and in fact very clever. They may flop with the way they want to implement it.. but think of all the possibilities.

      Say, you need a new mobile phone and have some twenty or something friends in a social circle whose opinion you value. You decide you want to start with a brand first. You do some preliminary research and end up with say Nokia and Motorola. From that point, you can proceed no further since you really haven't a clue.. or maybe torn for options.. or maybe behind the trend and want to keep up.. doesn't matter. You want opinions of the people you know.. so now here's what you supposedly do in such a system:

      You issue a 'call for opinions', type your question and nokia on the left and motorola on the right. Your friends hopefully indicate their opinions, maybe attach some notes why they think so and what models they recommend. You have your answers and make your decision. Now you have to select a model, you follow the same routine, probably in more than one step, and somehow end up with a conclusion. You now go and buy the phone and after using it some time you can issue some feedback by rating how helpful and truthful the friends' tips were.

      Now if your friends do the same, and their friends etc. and a system that does some magic with the ratings is in place. There you can have a weighted rating of how useful or not opinions of the people you know to you are. With the advantages of the other networking, and public queries/answers you would hopefully then be able to fine tune your preferences in such a way so that you would be taking advice from the people you feel you trust the most.

      From a commercial POV, this really seems to be a goldmine, if implemented properly, that is. Given that in general some personal information on you is availiable to the owners of such a system, Nokia and Motorola would kill for such information as who buys their phones and what models and possibly attached feedback.

      Well let's see anyway. Oh, and somebody else in the comments has the link to the site.

    3. Re:Sounds promising. by inKubus · · Score: 1

      I'm making one of these for my automatic restaurant picker. See, we had a hard time deciding where to go to lunch so I compiled a list of nearby restaurants in a table in mysql and used a simple php script to generate a random one. Then it was determined that there are some places that are "essentials", the cheap coffee shop on the corner with the lunch special, etc. that you'd want to go to more often than other restarants.

      So now what it's going to do is pick a restaurant, email it to the lunch group, then after lunch when they come back they'll have an email asking them to rate certain aspects of the experience. Also, around 11, it will email everyone and ask what they are in the "mood" for and then use that in weighing the pick.

      See, I think you need input from the user beyond "consumer data"; people have moods, sometimes you just want to get crazy and do something totally weird. A computer can't help you with that, if it's taking averages of your habits (like amazon or something). If you only provide people with an average reality it will only increase their sense of alienation from choice...

      Now, in the system described in TFA, I guess you are getting opinions from your social network. But really, what they want to do is provide you and your friends with a minimal value while gathering lots of data on how groups of people influence each other's choices, who makes the decision for the group (ie, the leader), etc. Then guess what, why waste money advertising to the followers when they are going to do what the leader does? Just advertise to the leader.

      Of course, then the NSA will come along and harness the list of all the "leaders" out there or something privacy invading like that..

      --
      Cool! Amazing Toys.
    4. Re:Sounds promising. by wordsofwisedumb · · Score: 1

      Imagine this in a university setting. Being able to ask the whole university about a topic and getting in touch with the experts on campus about it. Granted it is no replacement for your own research because you can not learn any more about a topic than the person you are talking to knows.

  5. New way to create a blacklist by slarrg · · Score: 4, Funny

    Now all I need is a way to automatically blacklist all of the "experts" and the number of opinionated blowhards who contact me will decrease.

    1. Re:New way to create a blacklist by masterpenguin · · Score: 1

      Easy, just keep reading slashdot *runs*

  6. How does it sort the posers from the gurus? by rolfwind · · Score: 4, Insightful

    The beginning of the article has a makebelieve scenario where you get answers to question like "are brand X cameras better than brand y". But that is such a generic question - how do you answer that? What metric? It really depends on what you want, and being an informed consumer, hitting all the usual spots for tech specs and opinions (usenet, amazon with reviews, other places with reviews, etcetera) might be better.

    I'm sure they are trying to develop something more commercial, perhaps to be used in large organizations, but the article begins badly to present it that way, and isn't really clear.

    1. Re:How does it sort the posers from the gurus? by Escogido · · Score: 5, Insightful

      From what I've read, it looks like they are trying to make it work like this. I ask a question, is A better than B? My friends state their opinion. I then make a decision, given all the opinions, and rate afterwards whether it was useful to me or not. There we have a rating. And if I know somebody is rated by the majority of their friends as an expert, I would be more inclined to believe them.

      As to commercial possibilities, the capability to know who really your TA is (sex/age/background/whatnot) is priceless, and the questions kind of reveal it. Looks like they could hit a goldmine if done 'properly': it's much like polls, but with more or less honest answers and done voluntarily!

    2. Re:How does it sort the posers from the gurus? by irc.goatse.cx+troll · · Score: 2, Insightful

      The problem is they'll more likely rate based on appearence than content. If you can appear smart(like the idiot from marketing whos good with users) then people will take your word for it rather than the guy who actually knows the right answer but has no people skills and doesnt "pad" the answer with fluff to sound more knowledgeable.

      --
      Pain lasts, kid. Its how you know you're alive. Sometimes I think this growing up thing is just pain management-TheMaxx
    3. Re:How does it sort the posers from the gurus? by Escogido · · Score: 1

      You are right. But basically what you are saying just narrows down the usefulness of such 'expertize'. Think of Wikipedia; you can often rely on it to check what some obscure term really means, but no way you can be so sure about anything anywhere close to politics. You just don't go to Wikipedia for that sort of stuff, although it is sometims kind of educational to read the fighting at certain talk pages. Or take Digg, we can already digg articles, this way we can digg people. But that something is dugg to the top doesn't mean it is correct, just amusing/interesting enough to mention. And that someone is marked as expert by the masses doesn't mean he's always right, just worthy of note. Should work like a good filter in many cases.

    4. Re:How does it sort the posers from the gurus? by mrogers · · Score: 1

      Maybe they've developed a new algorithm that looks for 'mu' answers like yours? Real experts will usually ask for more information before answering your question - professional experts like doctors and lawyers sometimes don't answer your question at all!

    5. Re:How does it sort the posers from the gurus? by Anonymous Coward · · Score: 0

      The Maxx has 2 x's, FYI.

    6. Re:How does it sort the posers from the gurus? by Anonymous Coward · · Score: 0

      slashdot comment limit owned it :/

    7. Re:How does it sort the posers from the gurus? by chawly · · Score: 1

      Didn't I see it mentioned here that animals are not as dumb as doctors and lawyers would have you believe. I think the reason given was that animals have neither doctors nor lawyers. But I could be mistaken.

      --
      How many beans make five, anyhow ? ... Charles Walmsley
  7. "Who is..." by CptNerd · · Score: 1, Funny


    Who cares who John Smith is, I want to know "Who is John Galt?"

    --
    By the taping of my glasses, something geeky this way passes
    1. Re:"Who is..." by jpardey · · Score: 0

      That's because THEY don't want you to care about John Smith.

      --
      I have freaks! I did something right...
    2. Re:"Who is..." by jbrader · · Score: 2, Informative

      He's a long-winded boor with a bad attitude. Stay away.

      --
      You are so boring that when I see you my feet go to sleep.
    3. Re:"Who is..." by Nefarious+Wheel · · Score: 1

      Astonishing!

      --
      Do not mock my vision of impractical footwear
    4. Re:"Who is..." by ettlz · · Score: 1

      Never mind "John Galt", just who the fuck is Pearly Spencer?!

    5. Re:"Who is..." by commodoresloat · · Score: 2, Funny
      yes but he is a god to millions of people in Asia.

      Uhh, I mean, fourteen people at the CATO institute and another seven on #objectivism in IRC.

    6. Re:"Who is..." by chawly · · Score: 1

      In other news : "Pearly Gates is not related to our friend Bill !" And she turned white and shuddered when I suggested it.

      --
      How many beans make five, anyhow ? ... Charles Walmsley
    7. Re:"Who is..." by botlrokit · · Score: 1

      and Harry Browne, too! Don't forget Harry Browne.

      Well, wait...

  8. Another odd note... by packetmon · · Score: 5, Insightful

    A desktop search engine enhances your Illumio experience. The DSE creates an index of the files (all or just the ones you designate) and Illumio uses this information to more efficiently filter requests so you receive more precisely matched recommendations. How can a search of files on my machine enhance someone else's opinion... "This is searching your friends' heads as reflected in what's on their computers," Ms. Dyson said. I have about 4 laptops at home. This happens to be my FreeBSD "anything goes machine" and I have my business laptop kept off of my home network. I have about 14+ years working experience in the IT field. On this machine I have nothing but music and art. Does this mean I would not qualify to answer questions about routers, session border controllers, VoIP equipment. Outside of what is known about this software, their words on privacy seem a little off-beat to me... "A simple search of what's on someone's machine will determine their level of expertise... I have another laptop my girlfriend uses to surf. Her cache is filled with "fashion" stuff... Will I be asked to partake based of her cache. Seems slightly ridiculous the more I think about it...

    1. Re:Another odd note... by AccUser · · Score: 3, Funny
      On this machine I have nothing but music and art.


      Yeah. Right. mp3s and pr0n?

      --

      Any fool can talk, but it takes a wise man to listen.

    2. Re:Another odd note... by cgranade · · Score: 3, Interesting

      That does seem very odd. Of further note: the "service" is based on an application that requires Windows XP. Though I imagine it would run under Linux w/ Wine, the default assumption seems to remain that only Windows users are experts. By excluding users of *BSD, Linux, OS X and other OSs, they are dramatically reducing the size of their network, which seems like would only negatively impact the entire project. If they're serious about building a social network, they should either design the frontend to their service in (X)HTML, which has clients under any OS that I can care to name, or they should write versions of the app for all major operating systems at the least. Even using a VM framework like Java or .NET would be better than just leaving all but your pet OS out in the cold.

      --

      #define DRM chmod 000

    3. Re:Another odd note... by AK+Marc · · Score: 1

      the default assumption seems to remain that only Windows users are experts.

      Well, with logic like that, I can see why they wouldn't care about the opinions of people that don't use Windows. It's never that they design something to work with the most popular OS on the planet. It's always some conspiracy to punish those that are better than everyone else.

    4. Re:Another odd note... by Dhalka226 · · Score: 1

      You're probably going to get a flamebait mod for that, but I have to applaud anyway. Insightful comment.

      (I'm a dedicate linux user--but the attitudes of so many people particularly here on /. is just way too much.)

    5. Re:Another odd note... by icepick72 · · Score: 2, Insightful
      Of further note: the "service" is based on an application that requires Windows XP.

      Gotta' start somewhere, and the broadest base isn't a bad place. I'm sure other operating systems will be added if this thing proves viable. There's certainly no conspiracy against certain users of other systems, just good old home-grown marketing.

    6. Re:Another odd note... by ettlz · · Score: 1

      Most Linux and BSD users seem to know a lot more about Windows that Windows users (and "trained" admins and programmers) do.

    7. Re:Another odd note... by Tim+C · · Score: 1

      Similarly, I have a little over 7 years commercial experience of server-side programming for websites, mostly in Java. On my home machine, I have a few toy projects, mostly in C# (as I want to broaden my skill set), mostly desktop-based (for the same reason).

      I don't know about anyone else, but I tend to keep my personal interests and my work interests separate.

    8. Re:Another odd note... by commodoresloat · · Score: 2, Insightful
      By excluding users of *BSD, Linux, OS X and other OSs, they are dramatically reducing the size of their network

      Especially if you're looking for an expert on one of these OSs.

    9. Re:Another odd note... by cgranade · · Score: 1

      Sir, you have missed my point entirely. Why make it specific to any OS? Isn't one of the principles of the web equal access? It's not that any group is better than any other, but that there is no good reason to exclude people like that if your entire point is to build a large social network.

      --

      #define DRM chmod 000

    10. Re:Another odd note... by suv4x4 · · Score: 1

      By excluding users of *BSD, Linux, OS X and other OSs, they are dramatically reducing the size of their network, which seems like would only negatively impact the entire project.

      Don't flatter yourself. While network experts may be likely to use a non-Windows OS, a plenty of other expert types (medical, phylosophical, cameras, movies, music, appliances etc.) actually use Windows.

      Actually 90% of computer users do. Thus negating the argument about "dramatical decrease" in the network size.

      I bet if they have success with Windows, they will consider Mac and *nix version too.

    11. Re:Another odd note... by AK+Marc · · Score: 1

      Why make it specific to any OS?

      How do I make software that's independent of the platform it runs on? Make it with Java or something that people complain about? "Pure" HTML? What if HTML isn't capable of the features and functions I want? Try some non-standard things? I either have to leave it with fewer features than I want, or I have to take OS into consideration (and, since there exists no one browser that runs on everything, anything that is browser specific at all *is* OS specific, even if that exclusive list of OSs that can run it is long).

      There exists nothing I know of that runs (with full and equal features) on VAX, HP/UX, OS/2, DOS 2.0, Windows 3.0, all flavors of LINUX, Windows NT 3.51, and Windows XP. And no, that isn't an exhaustive list, and most of those are related to at least one other on the list. And by "run on" I mean a binary distributed that requires installation no harder than a file copy or running an install wizard. If there is anything out there that does run equally on all those, please tell me. Then I'll recant. However, if there isn't an application that runs equally on all those, then it is absurd to complain about anything else that comes out that is restricted to any subset of OSs, whether it is a list of 1, or a non-exhaustive list of 100 OSs, they are all still restricted.

  9. Eat shit by Anonymous Coward · · Score: 3, Insightful

    millions of flies can't be wrong!

    1. Re:Eat shit by Vo0k · · Score: 5, Insightful

      Mod parent up.

      This thing will enforce the power of urban legends, myths and other false but popular memes, people opposing them will be a minority.

      "What is more secure, Windows or Linux"?
      And you get 1000 votes for "Windows" from 10% of Windows users of the service who bother to answer so, and 100 votes for "Linux" from nearly 70% of Linux users who will take time to answer plus another 2% of Windows users who know better.

      And this will favour positive answers for questions with bias on your interests.

      Say, you're an emo. You have your disk full of emo mp3s and dark poetry. And like every emo, you ponder suicide. So just to make the final decision, you type "Should I commit suicide?" and your question goes out to different people. But the most answers come from people who too have lots of emo mp3s and dark poetry on disks, simply, other emos. And you can guess the answers, "If I had enough guts, I would do it." "Yes, darkness, finally", "End your life, I'll envy you." Normal non-emo people don't keep that kind of crap on their disks and their advices to just drop that dark shit and get a life will get dropped by the system as not matching your interests...

      --
      Anagram("United States of America") == "Dine out, taste a Mac, fries"
    2. Re:Eat shit by AuMatar · · Score: 1, Funny

      I'm sorry- is the emo example supposed to be a drawback or benefit of the system? Think of the amount of crappy poems and bad websites we'd kill.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    3. Re:Eat shit by PatrickThomson · · Score: 4, Interesting

      This illustrates an important point about the internet in general. It enables people to only mingle with those similar to them, which is a shame because my most enriching experiences come from a diverse range of different people, coworkers, family, none technically literate. If we are permitted to choose everything we encounter, then life becomes boring and you lose perspective unless you throw in a "surprise me" or two.

      --
      I am one of many. My idea is not unique, nor do I expect my voice alone to sway you. I speak in a chorus of opinion.
    4. Re:Eat shit by mapkinase · · Score: 1
      because my most enriching experiences come from a diverse range of different people, coworkers, family, none technically literate.

      Your example clearly illustrates that this selectivity works, because if we choose our circle by one or few criteria, but there are so many other dimensions those people are different from you, that makes it quite far from being boring. And of course, if we choose our circle by multitude of criteria, then definitely boredom argument does not apply.
      --
      I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
    5. Re:Eat shit by oirtemed · · Score: 1

      omg...that ability to mingle with those similar to them sounds remarkably like...REAL LIFE. Choosing to interact with those different than you is just as easy if not easier on the Internet. I'd argue that it is both easier to NOT interact with different people as well as to CHOOSE to interact with different people, therefore negating your point.

    6. Re:Eat shit by aadvancedGIR · · Score: 0, Offtopic

      Absolutely, the world will be a happier place to live in for all us nerds without all those emo guys around. Some girls could even notice the less introvert of us.

    7. Re:Eat shit by Anonymous Coward · · Score: 0

      "millions of flies can't be wrong!"

      No, the dictator will have you shot if you don't.

      Big Brother knows what's good for you.

    8. Re:Eat shit by LS · · Score: 1

      There's actually nothing wrong with mingling with those of the same interest, in fact quite the opposite. As an analogy, if you are learning how to play the saxophone, are you gonna mingle with sky divers, or other saxophonists?

      If you have no goal or purpose, then meeting random people is a great way to be introduced to new ideas and perspectives. But if you do have a goal or purpose, then you are simply losing focus and wasting time by being a dilettante.

      LS

      --
      There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
    9. Re:Eat shit by syousef · · Score: 2, Insightful

      This illustrates an important point about the internet in general. It enables people to only mingle with those similar to them, which is a shame because my most enriching experiences come from a diverse range of different people, coworkers, family, none technically literate. If we are permitted to choose everything we encounter, then life becomes boring and you lose perspective unless you throw in a "surprise me" or two./I.

      That's a load. Seriously if you lack the imagination to go out and research subjects you don't know, talk to people about other topics than the one the conversation began with etc. don't blame the Internet.

      I've talked to people about aircraft and that's led to talking about photography. Other conversations that began with asking advice for a loved one about a medical condition have progressed to much wider friendship. In fact I've spoken to a much wider variety of people from many countries, persuasions and age groups than I ever would have without the Internet.

      If you're going to make sweeping statements like that you're just going to annoy and alienate people. Quite frankly all you're doing is spreading FUD.

      --
      These posts express my own personal views, not those of my employer
    10. Re:Eat shit by chawly · · Score: 1

      Noticed this :-

      There's actually nothing wrong with mingling with those of the same interest, in fact quite the opposite. As an analogy, if you are learning how to play the saxophone, are you gonna mingle with sky divers, or other saxophonists?
      Hell of a question ! Sky-divers, obviously !

      Also noticed this :-

      "If you have no goal or purpose, then meeting random people is a great way to be introduced to new ideas and perspectives. But if you do have a goal or purpose, then you are simply losing focus and wasting time by being a dilettante."
      And I have to say that it worried me. Am I a dilettante if I meet sky-divers randomly (during sky-diving)? Does it make a difference if they are playing the saxophone when we meet ? If I'm playing the saxophone ? Have you tried playing the saxophone while sky-diving ? Is doing such a thing a worthy goal or purpose - or am I simply a dilettante ?

      Your post poses more questions than it answers. What tune(s) do you play when sky-diving and playing the saxophone ?

      --
      How many beans make five, anyhow ? ... Charles Walmsley
    11. Re:Eat shit by LS · · Score: 1

      I would think that deciding whether the play the saxophone while skydiving is not something to bother with until you've reached a certain level of mastery at either.

      --
      There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
    12. Re:Eat shit by chawly · · Score: 1

      We must set our objectives in order to achieve them.

      --
      How many beans make five, anyhow ? ... Charles Walmsley
  10. How strong is the anonymity protection? by jginspace · · Score: 2

    ...because I would like to find out who the experts are and then DDoS them. I'm tired of people knowing more than me...

  11. A new-economy zombie by Anonymous Coward · · Score: 1, Insightful

    Oh man, do they never learn? A hand full of buzzwords, around the age-old, failed idea of user-generated contents, and they think they have something new.

    1. Re:A new-economy zombie by jayloden · · Score: 1

      Yep, and they've been around since 1997 doing exactly this kind of stuff...sounds to me like they think they have something that's been profitable for them.

      When you're in business to sell or make money from software, it's not about doing something new, it's about doing something profitable. Do I give a hoot about stuff like this? No...but that just means I'm not the target audience. User-generated content and buzzwords seems to have worked for MySpace, with a 500 million dollar purchase price.

      The idea might not be "sexy" to the geek audience, but I'll bet it's working really well for them financially ;)

  12. Dot-bomb 2.0 by Anonymous Coward · · Score: 0

    Subject says it all.

  13. URL to the site by mahesh_gharat · · Score: 5, Informative

    The URL for the illumio is
    URL: http://www.illumio.com/web/home.jsp
    It is still not launched and all you can do is register for their early release program. Looks like they are generating hype by all the means they can utilize including posting on the slashdot.

  14. What about spammers? by Anonymous Coward · · Score: 3, Insightful

    Sounds like a spammers dream.

  15. reminds me of the Usenet Oracle by Danny+Rathjens · · Score: 5, Interesting
  16. I'll go for it if... by zappepcs · · Score: 1

    I'll go for this idea if they can: Tell us where Jimmy Hoffa is, or

    1. Re:I'll go for it if... by chawly · · Score: 1

      Jimmy Hoffa is alive and well - he lives in Mexico City. He has the apartment right next door to the one rented by Jesus Christ. G.W. Bush has an apartment on the floor below. So now you know.

      --
      How many beans make five, anyhow ? ... Charles Walmsley
  17. Yet another? by Quixote · · Score: 1
    Yahoo Answers ( http://answers.yahoo.com/ ) is the most recent in a line of peer-to-peer QA systems. How is this any different (aside from the application installation requirement)? How can this compete with Yahoo, Google, Ask, MSN, etc.?

    Or are the founder(s) still working on step 2?

  18. yeps, another web2 design.... by happyrabit · · Score: 0, Offtopic

    I love the rounded corners, it's sooo.... unconventional?

    --
    I love deadlines. I like the whooshing sound they make as they fly by.
  19. About 'experts' by AnXa · · Score: 1

    The questions can then be answered locally based on a novel reverse auction system that Illumio uses to determine who the experts are.

    Without mentioning that these "experts" can be from competitative company and tell you not to buy either one. Instead they tell you to buy from them...

    Think about it.

    --
    -Seeing the problem is ½ of solution-
  20. Teh Ultimate Expert Filter Test by ettlz · · Score: 2, Funny

    In our Computing classes, we were taught that a system should also be fed garbage data to see how well it really coped.

    Now, have any of you around here heard of a guy called John C. Dvorak?

  21. Another odd note...Humble, dead at 84. by Anonymous Coward · · Score: 0

    "By excluding users of *BSD, Linux, OS X and other OSs, they are dramatically reducing the size of their network, which seems like would only negatively impact the entire project."

    Dramatically? I'm certain their humility quota will take a similiar hit.

    1. Re:Another odd note...Humble, dead at 84. by chawly · · Score: 1

      Hum - seems to require clarifying -

      "By excluding users of *BSD, Linux, OS X and other OSs, they are dramatically reducing the size of their network, which seems like would only negatively impact the entire project."
      I thought (as a Linux user) that people who used these OS's did so to avoid daily contact with shit. If this is indeed the case, what is exactly the complaint here ?
      --
      How many beans make five, anyhow ? ... Charles Walmsley
  22. Eat shit Wikirep. by Anonymous Coward · · Score: 0

    "This thing will enforce the power of urban legends, myths and other false but popular memes, people opposing them will be a minority."

    And this is different from Wikipedia how?

  23. Better filtering by Anonymous Coward · · Score: 0

    It may be handy if this type of a service is coupled with a site like http://www.personio.com/ The two together can much better separate fact from fiction.

  24. Sounds like spyware... by Anonymous Coward · · Score: 0

    ...except people partipate knowingly. I think it probably does identify experts, but the end users are not the target market. Think about the commercial value of some of those questions. Now think how that value is increased when you can weight the responses according to the "expert" level of the respondant. Now think about that value if these algorithms can be adapted to identify other groups, like "suckers".

    I'm not even sure what value this has to end users. Use any newsgroup and the experts are immediately obvious. All they've done is made an algorithm out of something people do without thinking. Great for them, but what do people need it for?

  25. the answer by commodoresloat · · Score: 1, Funny

    Outlook not so good.

  26. Yes by I+didn't · · Score: 0

    Yes.

  27. The Dark Side of Social Networking by andrew71 · · Score: 1


    "The collaboration space is big and busy," said David L. Gilmour, president and chief executive of Tacit.

    Where have I heard this name before...?

    --
    13-4=54/6
    1. Re:The Dark Side of Social Networking by Anonymous Coward · · Score: 0

      Oh bugger off!

      Signed,

      Roger W.

    2. Re:The Dark Side of Social Networking by ettlz · · Score: 1

      This is great! "Where can I buy a pair of giant walking hammers?"

  28. Ironic timing for this question by masterpenguin · · Score: 1

    Atlas Shrugged was just picked up about a month ago by Liongate Films (same folks who did saw)

    http://www.variety.com/article/VR1117942127?cs=1&s =h&p=0

  29. Lets ask google! by 16384 · · Score: 2, Interesting

    What does google trends has to say about /. vs digg?

    1. Re:Lets ask google! by Negatyfus · · Score: 1

      Yes, but what does Googlefight think of all this?

  30. Great way to spread disinformation by TuxPaper · · Score: 2, Interesting

    Sounds like a great way to spread disinformation.

    Want the answer for "Is there WMDs in Iraq" to be "yes"? Just get enough "experts" saying so.

    Want the answer for "Do most scientists thing Global Warming is real?" to be "No", get enough "experts" to say so.

    "Are violent video games linked to kids murdering people?" The gut answer is "yes", and I'll bet that's what the expert reply will be.

    The list can go on and on. When you live in a society where there are only two sides "your side" and the "wrong side", people will defend their believes to the bitter end. They will spend vast amounts of time obfusticating the truth, giving the perception that the general concensus is unknown or even in their favor.

    You only have to SOUND like you know what you are talking about, and most people will think of you as an expert. Especially if their views match your gut feeling.

    I'm very skeptical it will work, but I look forward to playing with the service (and of course to make sure my side, the right side "wins"! ;)

  31. Who wants to be a millionaire? by Maniacal+Laughter · · Score: 1

    This sounds strikingly similar to the Ask-the-audience life-line on "Who wants to be a millionare?". I havent seen the show too much, but the accuracy of audience answers varies drastically.

    Pose your question to the general public (the methodology for selecting 'experts' seems fishy), and those who stumble upon the question will give their "opinions". The correct answer is the one that is statistically the most popular among the responses.

    --
    Where are all the mod points when you *really* need them??!!
  32. Re:But isn't this what Google does? by Zaphod2016 · · Score: 1

    Correct me if I am wrong, but haven't you just described the purpose of Google's PR algorithm?

    The correct answer [top result] is the one that is statistically the most popular among the responses [links/anchor text found].

    In other words, I fail to see what makes this system unique.

  33. Internet vs. Real Life by mangu · · Score: 1
    an important point about the internet in general. It enables people to only mingle with those similar to them, which is a shame because my most enriching experiences come from a diverse range of different people


    Exactly how diverse is your interaction in this "real life" thing? Let me see, family, work, church, club, is that all? Have you ever tried to start a random conversation with a stranger in the street? In average, how many new people do you get to know in one week?


    What's so special about the internet in general is exactly the opposite from what you said. In "real" life we are stuck with more or less the same circle of acquaintancies. We don't meet that many new people, and make no further contact with people who do not share anything significant with us. You have seen that tall guy with a limp at the supermarket now and then for years but have never tried to talk to him.


    In the internet, OTOH, we meet people from everywhere all the time. Our first contact may be based on a single point of interest, but that relationship may grow to different areas. Of course, the first contact is based on the fact that both of you use computers, but every single person you ever met also had something in common with you to begin with, or you would have never met.


    I think the weak point in your reasoning is that you assume that if a friendship began in the internet, then it will remain forever linked to technical aspects. This is not true, the same way it's not true in other environments. For instance you meet someone in your church because both of you have the same religion, but then you may find that both of you also share an interest in kayaking. But it's extremely improbable that you will ever meet someone in your church that isn't interested in religion, the same way that it's improbable that you'll ever meet someone in the internet who isn't interested in technology.

    1. Re:Internet vs. Real Life by PatrickThomson · · Score: 1

      Yes, I meant to clarify that. I specifically have regained my perspective on technology by meeting real people via an endless string of student jobs, other people on my course, family members, none of whom can do more than use MSN.

      --
      I am one of many. My idea is not unique, nor do I expect my voice alone to sway you. I speak in a chorus of opinion.
  34. How does it sort the slashdotters from the gurus? by Anonymous Coward · · Score: 0

    "If you can appear smart(like the idiot from marketing whos good with users) then people will take your word for it rather than the guy who actually knows the right answer but has no people skills and doesnt "pad" the answer with fluff to sound more knowledgeable."

    Funny. A lot of people feel the same way about slashdot.

  35. Feels like it is 1999 .... by minairia · · Score: 1
    Uh oh ... I feel this cold wind blowing in from the late 90s: a buzz word packed vague product on an ever-so-cool web-site with a minumum of information in a space already occupied by multiple firms doing pretty much exactly the same thing ...

    We've even got soft pastels, an allergy to the upper case, rounded corners and even a "team blog". "Web I" + "Web II" in giant colorful stickly ball of happy speak. They even manage to work in "Google" on the inside.

    Ah ... nothing like the way an Areon chair molds itself to the ass while In the distance the soft clicks of a foosball match echo. Time for a free soda before the VCs arrive ...

  36. Sounds like factland by hey · · Score: 1
  37. Re:Much ado about font by Anonymous Coward · · Score: 0

    Lots of fonts have a proper capital I, like Verdana, and Courier!

  38. Consume & Conform by decipher_saint · · Score: 1

    Ok, so if everyone votes for Product X does that mean Product Y gets the kibosh? I mean, a service like this is only going to find out what most people already like, it won't have any benefits on determining future trends or selling niche products.

    Also, to me this service sounds a bit like product research we already get annoyed with via telephone marketing polls, ick, no thanks!

    --
    crazy dynamite monkey
  39. MOD PARENT +1 Opinionated Blowhard by Anonymous Coward · · Score: 0, Funny

    NT

    1. Re:MOD PARENT +1 Opinionated Blowhard by SanityInAnarchy · · Score: 1

      Wouldn't that be -1 Opinionated Blowhard?

      --
      Don't thank God, thank a doctor!
  40. spamspamspam by Anonymous Coward · · Score: 0
    I did not RTFA, but my first reaction to this was:
    "Great... someone figured out a new way to [try to] make money by sending spam"


    Am I off-base, here? Is this something like an opt-in type of peer-review meritocracy kind of thing, or is it just going to be another [d.o.a.] spam-fest?

  41. Sounds like Expert Exchange... by gravyface · · Score: 1

    Which, IMO, is very good. The OP can flag replies as "Correct Answer" and "Assisted Answer," allowing the experts to tally a total score. You can then filter on expertise. Tektips.com does the same thing.

    --
    body massage!
  42. Internet Oracle by zentinal · · Score: 1
    Funny, this sounds to me like a more serious implementation of the Internet (was: Usnet) Oracle.

    If I ask the woodchuck question or fail to grovel, will I get lashed with a wet noodle?

    1. Re:Internet Oracle by chawly · · Score: 1

      I noticed this bit :

      "If I ask the woodchuck question or fail to grovel, will I get lashed with a wet noodle?"
      and I failed utterly to understand how anyone can attain this level of incomprehension regarding the ways of the world.

      The real questions are, of course,

      "When I ask the woodchuck question and then fail to grovel, will I get lashed with a wet noodle? And, if so, by how many people?"

      And the answers are obvious

      1. Yes, and the noodle will be soaked in acid
      2. Very many will be those who do the lashing

      Alas, the world is made that way ! Sobs ......
      --
      How many beans make five, anyhow ? ... Charles Walmsley
  43. No tags yet? by Zadaz · · Score: 1
    I think the fact that this story has been live for more than ten hours and doesn't have any tags yet pretty much tells the story.

    Not even worth the effort for a "feh".

    1. Re:No tags yet? by chawly · · Score: 1

      I don't do tags on Wednesdays

      --
      How many beans make five, anyhow ? ... Charles Walmsley
  44. Yeah, but, you don't need this site for them... by Anonymous Coward · · Score: 0

    "While network experts may be likely to use a non-Windows OS, a plenty of other expert types (medical, phylosophical, cameras, movies, music, appliances etc.) actually use Windows."

    Yeah, but, you don't need the Illumio site to search those guys machines... you just p0wn their machines and read their files directly.

    -AC

  45. Could work, certainly has been predicted before... by riffer · · Score: 1
    Sounds sort of like the process described in Kevin O'Donnell Jr.'s novel "Ora:Cle". Written twenty years ago, yet features a global internet as a prominent part of the storyline. Here's a review.

    I think this sort of idea has been around a long time in one form or another. Theodore Sturgeon was fond of writing about gestalt humanity ("The Cosmic Rape" aka "To Marry Medusa", "More Than Human", various other short stories). In his books the mechanism for gestalt was generally psychic or otherwise ethereal. But the drive is the same-- The ability for an individual tap into the knowledge of a larger group, quickly and easily.

    As for tainting of the knowledge, that's also been around a long time. Go to any library and you'll find the bookshelves lined with highly slanted material on any topic you choose. Even dictionaries and encyclopedias are not immune to such. My favorite dictionary was an old 1950's edition that gave the following definition for the word space: "Man will never venture into space". Kinda wish I'd held onto that book for amusement value...

    --
    In the darkness of future past, The magician longs to see. One chants between two worlds, "Fire, walk with me!"
  46. Re:adolf's 'favorite' enemy by chawly · · Score: 1

    I missed something here. And so did my friend Adolf.

    --
    How many beans make five, anyhow ? ... Charles Walmsley