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Microsoft Zune MP3 Player Interface Revealed

bain writes to tell us that iLounge has put up details on the Zune, Microsoft's MP3 player. According to the article, "Zune is a bit bigger than a standard 30GB iPod, and apparently made entirely of plastic." Interestingly, Microsoft forgoes a touch-sensitive scrollwheel in favor of wheel-shaped buttons. Included are WiFi capabilities, an FM tuner, and (in stark contrast to the iPod) a white-on-black color scheme. The 30GB model is expected to sell for $300. This story selected and edited by LinuxWorld editor for the day Saied Pinto.

85 of 356 comments (clear)

  1. The one thing missing by ackthpt · · Score: 5, Insightful

    The one thing missing for Microsoft, is panache. There's nothing hip or cool aboug having some music device from a giant corporation. Without that certain cachet of having something from a company which makes very stylish computers and operating systems and got U2 on board.

    It could say Ronco on it for all the Microsoft connection will be good for. It'll sell to some who want to experiment beyond the bounds of iPodness, but with that plastic case and wheel-like buttons it says WalMart-chic all over it.

    Of course, we can't discount the notion that Microsoft might further piss-off the EU and risk a severe look from US trustbusters, by bundling some shit into Windows Vista which only works with the Zune and means you have to have one to get those Zune-casts...

    Smells like another waste of money from a company that just doesn't understand that they are only profitable at a few things and should stop this kind of nonsense. FFS, who are they trying to be, the Sirius Cybernetics Corporation?

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:The one thing missing by arodland · · Score: 4, Funny

      There's nothing hip or cool aboug having some music device from a giant corporation.

      Some day we'll teach the Apple folks this lesson.

    2. Re:The one thing missing by monoqlith · · Score: 4, Insightful

      I think he was more referring to the image of being a giant corporation.

      But you're right, Apple has perpretrated a pretty impressive deception. In fact, it is the ultimate marketing coup : a multi-billion dollar company masquerading as a marginalized, under-appreciated underdog. It works quite well - how else to get the too-cool-for-school, indie, emo, anti-conformist crowd to buy their mass-media-oriented, incredibly trendy device? I'm starting to think all those years of stagnant sales, bad management, and being tethered to a virtually ignored platform are paying off. That's what fostered this image. It's a text-book case study on how to form a brand.

      Moreover, this is a winning attitude that we see everywhere. After all, it's how people get elected, too. Make people think you are a little guy, fighting against a greater, unflagging, oppressive evil - even if you are the Man - and not only do they let their guard down, they're on your side almost immediately(witness: the bombastic "Star Wars" take-off the Republicans did at one of their conventions, framing the Democrats as the dark Imperial forces and themselves as the Rebel Alliance. Or the multi-millionaire cable executive Ned Lamont in the recent Democratic primary. )

      They won't be able to keep up this facade forever. For almost a year now, everywhere I turn I see an iPod. Even though I myself own one, it's starting to make me resentful. Do people have to be entertained every minute of the day? How much of our life are we willing to spend on distractions?

      Apple has to be weary of becoming disconnected - of pitching products *at* people rather than *to* people. Microsoft does the former, especially with Xbox and Zune. They are obviously grasping at markets they have no business being near. I think Apple is less evil, though - or maybe not, judging by the recent accounting scandal. Anyway, Apple doesn't want to go that route. Of course Jobs and his marketing department have mastered the art of the opposite - making people think that Apple furthers their individualism and self-expression, their person-hood. Apple's ads talk to you as people instead of as commodities. They've even gone so far as to anthropomorphize computers, as if to emphasize(or invent) the humanity sequestered in all this sterile circuitry. You're getting a friend, not just a tool. It's aesthetic genius - all geared towards delivering another channel for the mainstream recording industry to reach you with their over-produced crap. So I doubt Apple's music-player monopoly will go away unless some court or legislation tears down their partial vertical integration with ITMS.

      Have they sold out? Is this something we want to preserve even if it is deceptive? Maybe. I have no problem with big corporations as long as they don't start unduly influencing our public policies. I do however like it when gigantic corporations see the importance of talking to their customers as if they were human beings and not wallets - or at least pretending to. Google does this. Apple does this. It's great - but we mustn't let our guard down. If it's not too late.

    3. Re:The one thing missing by snuf23 · · Score: 4, Insightful

      "There's nothing hip or cool aboug having some music device from a giant corporation."

      I guess you don't remember when having a Sony walkman was a big thing. Sony being a giant corporation.
      It's all about how the brand is managed.

      --
      Sometimes my arms bend back.
    4. Re:The one thing missing by Lars512 · · Score: 2, Insightful

      You're spot on. Microsoft is THE WRONG BRAND for this type of product. The marketing is all off. What they should do is start some subsidiary company or the like, and create it from scratch with this type of panache, with heavy marketting if need be. That way you're not buying a Microsoft Zune, you're buying a Zune. If they do it well, then they can attack Apple's market share much better from this angle. If they were successful with a few products, who knows, they might actually get some mind share with people who care about design and style. Then they'd be talking!

    5. Re:The one thing missing by 7Prime · · Score: 2, Interesting

      Sure, but before Sony came out with the Walkman, they had positioned themselves as a hip, agile, youthful company. Their name was only starting to be common-place in the US, and everyone was willing to give them a shot. When they presented themselves in this light, noone had any reason not to believe them to be just that. By the time the discman came out, and the facade had fallen off to reveal a large corporation, their brand recognition was so huge that it propelled them forward.

      This is VERY different. Microsoft's image is inexcapable. They've pulled a good race out of the console wars because: A) they signed good game contracts, B) the video game demographic is much closer to the computer elite demographic, where Microsoft already has substantial force. This is a totally new area, a completely different demographic, you're main target is going to be the centralized "in" crowd of teens, who even the "coolest" video games are lost to. A quick advertising campaign isn't going to turn this around, this kind of image takes years to build... and they haven't even started building it.

      I have a hunch that this thing will not even make a very big dent in the non-iPod market. The non-iPod market owes much of it's success to possitioning itself as "underdog to the iPod"... that these are the ELITE gadgets that Apple doesn't want you to know about. Microsoft can't begin to claim that.

      --
      Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
    6. Re:The one thing missing by 7Prime · · Score: 2, Interesting

      Actually, they're even better... they're nostolgic, which is probably a much stronger image to have, to be a spokesman. When you're new, cool, and hip, the kiddies want to listen to your music, but they don't neccessarily trust you so well as a person. Once you "last" for a while, you gain their trust as someone will talent and class.

      It also doesn't hurt to be named Time's "Man of the Year" shortly after being used as the spokesman, either.

      --
      Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
    7. Re:The one thing missing by IDontAgreeWithYou · · Score: 2, Informative
      ...but with that plastic case and wheel-like buttons it says WalMart-chic all over it.
      Do you mean like this?
      --
      Finding other idiots on /. that agree with your opinion doesn't make it any less stupid.
    8. Re:The one thing missing by lowrydr310 · · Score: 2, Insightful
      I do however like it when gigantic corporations see the importance of talking to their customers as if they were human beings and not wallets - or at least pretending to. Google does this. Apple does this.
      How exactly do they do this? Google sells ads and makes a ton of cash, and they don't try to hide that fact. Apple sells expensive computers and expensive MP3 players, making a ton of cash. With regards to treating customers like humans and not wallets, how is Apple and Google any different than Yahoo, Microsoft, or any other big corporation? They're publicly traded companies, and profit is their main concern.
    9. Re:The one thing missing by TheRaven64 · · Score: 2, Interesting
      I may want less (features, etc), but why should I have to pay more for that?

      You aren't paying more for fewer features. You are paying more for one feature done well. Whether this is actually the case with iPods is subjective, so I won't try to argue it here.

      As to whether you are actually paying more, I just went to both the Apple and Creative stores. The top MP3 player on Creative's list was the Zen Vision:M (I'm not familiar with Creative's line up, so correct me if this is not a sensible one for comparison), and I tried comparing this to an iPod. It has a 30GB hard drive and the same sized screen as the full sized iPods, so this seems reasonable. The Zen is $299.99, while the iPod is $299. Apple includes shipping, I don't know if Creative does. For the sake of argument, I will assume they do. Some brief comparisons:

      1. The Zen supports WMA.
      2. The iPod supports AAC, AIFF, Audible, Apple Lossless.
      3. Both support WAV and MP3.
      4. The Zen supports WMV9.
      5. The iPod supports H.264.
      6. Both support MPEG-4.
      7. The Zen has a 14 hour battery life, assuming playback of 64Kb/s WMA (does anyone encode at this low a bitrate?)
      8. The iPod has a 14 hour battery life, assuming playback of 128Kb/s AAC.
      9. The Zen has a battery life of 4 hours playing video.
      10. The iPod has a batter life of 2 hours playing video.
      11. The Zen has an FM radio and a voice recorder.
      12. The iPod has the hardware to record audio, but for some reason Apple didn't enable it, and no FM radio.
      13. The Zen is 60% bigger than the iPod.
      To me, the size is the most important feature. My 3G iPod is just on the upper bound of what I would want to carry around with me, and so being 60% bigger than the competition rules out the Zen. Both the iPod and the Zen have more features than I would use. Either way, the iPod is not more expensive for less; it's the same price (and I would pay the student price, which is even lower), for a machine that trades an FM radio and voice recording for a smaller form factor.

      True, but radio tuner? Correct me if I'm wrong, but I think iPods still dont have that? That seems like a nobrainer and something all portable audio devies should have

      Maybe. I don't own a radio. The only device I have that can receive FM is my mobile 'phone, and I only tried using this once to see if it worked. To me, putting a radio in something feels like a gimmick. The reason I own an iPod is so I can listen to my choice of music wherever I am, not someone else's. If I wanted a radio, I would get a $5 portable radio, not a digital music player, or use the one built into my mobile 'phone.

      I don't know whether people like you are in the majority, or whether I am. Apple appears to believe the latter. Whether this is due to market research or Steve Jobs' opinion of radio, I can't tell you.

      --
      I am TheRaven on Soylent News
    10. Re:The one thing missing by hobo+sapiens · · Score: 2, Insightful
      Disclaimer, I have an iPod and love it. I would never trade it for a Creative Zin or a M$ Zoon or whatever those stupid knockoffs are called.
      There's nothing hip or cool aboug having some music device from a giant corporation
      Ok. Apple is every bit as much of a giant evil corporation as Microsoft. The difference is that Apple knows how to design stuff. I like that Apple pays attention to UI design. M$ does *not* have that going for them. But it is not because Apple is some upstart, for goodness sakes, that people buy their products. I am sick of the notion that buying from Apple makes you all anti-establishment and stuff.

      Otherwise, I agree with you. This thing sounds and looks like a totally sub-par knockoff. No wheel? All plastic? Once again, Apple does what they do best and everyone else flounders in an attempt to duplicate. Think about the fact that an iPod has a metal back. Does this make it more durable? Perhaps. More likely, though, is that it gives the user the feeling of a solid device. In your hand, an all plastic device just feels different. Attention to detail; the little things that maybe don't add value other than user perception is what sets Apple apart here. If something "feels" better, then the perception of quality is much higher. M$ and all the other would-be contenders just don't get it.
      --
      blah blah blah
    11. Re:The one thing missing by IDontAgreeWithYou · · Score: 2, Insightful

      I am not sure whether it is me or you who is missing the point here, but since I am a super-genius, I am going to assume that it is you. Take a look at what the parent of my post was saying. He was putting down the MS player by saying it was WAL*MART chic. Then I cleverly pointed out that they sell the iPod at Wal-mart.

      --
      Finding other idiots on /. that agree with your opinion doesn't make it any less stupid.
  2. Scroll Wheel by Baricom · · Score: 2, Interesting

    I did read TFA, but I didn't understand how the scrolling UI works. The photos weren't much help. If the Zune does have a wheel, though, that will be a very interesting development - that's really the feature that makes or breaks the iPod, and I was under the impression that Apple patented it. If Apple didn't, why haven't any of their competitors picked up on it yet?

  3. Good to go by SuperKendall · · Score: 5, Funny

    * Wireless
    * More space than a Nomad

    Raging success I'd say!

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Good to go by roman_mir · · Score: 2, Funny

      last sentence in the story (I mean you are not the only smart-ass around here.)

  4. UI pics by ElitistWhiner · · Score: 4, Insightful

    Don't believe anything you hear and only 1/2 of what you see.

    Those photos make for a good story but likely have very little to do with Zune.
    -r

  5. Cheap bastards.... by 1053r · · Score: 4, Funny

    First, they rip off OS X and create Vista, now they rip off the iPod and create "zune".

    Steve: Well, Bill, what successful thing is there left in the market that we *HAVENT* ripped off?
    Bill: Umm... There's the PSP, and the DS...
    Steve: The team is way ahead of you bill, they've already got a Xbox360M in the works!

    (Just my speculation, of course)

    1. Re:Cheap bastards.... by MalusCaelestis · · Score: 2, Funny

      Shows what you know. Microsoft started Vista development WAY before OS X...

    2. Re:Cheap bastards.... by pboulang · · Score: 2, Insightful

      That damn Maseratti better have enough cup holders.

      --

      This comment is guaranteed*

      *not guaranteed

  6. Microsoft PR by Anonymous Coward · · Score: 5, Funny

    Just announced, Zune will only be available for corporate customers in November. Consumers can get it early in 2007.

  7. I don't get it by Anonymous Coward · · Score: 5, Interesting

    Will someone PLEASE explain why a *software* company feels its necessary to enter markets in which it has a competitive disadvantage years after the competition? If I were a MS shareholder, I'd want the company to focus on improving its OS and other software products - ya know, the stuff that made all the money in the first place.

    I think Apple should develop a random product, say an iToaster Oven, just to see if MS will follow suit...

    1. Re:I don't get it by kfg · · Score: 5, Insightful

      Will someone PLEASE explain why a *software* company feels its necessary to enter markets in which it has a competitive disadvantage years after the competition?

      To sell DRM technology. ACC is the target, not the silly iPod thingy, but they've done ok with mice, keyboards, joysticks, etc.

      KFG

    2. Re:I don't get it by astromog · · Score: 3, Insightful

      They tried that. They got annoyed that none of their industry partners could make hardware for their software that could successfully compete with Apple. So now they're trying a more direct approach.

    3. Re:I don't get it by Frogbert · · Score: 2, Insightful

      The reason they branch into other areas is because they need to continue to grow to make more and more money. Face it, Microsoft products saturate the market place, there is nowhere for them to grow. There are no stong competitors and I truely believe that the would could run on Windows XP for another 5 years without problems. There is no real incentive to get a new operating system out.

      However by branching out they can find new markets to get into, they branched out into an office suite market that was dominated by others and look where Office 2007 is now.

      Microsoft (branded) mice are quality products, people buy them and I warrent MS makes a bit of money out of it.

    4. Re:I don't get it by MauMan · · Score: 3, Insightful

      If you look at their SEC 10K statements for the last 5 years you'll see that they have lost $4.7 billion net (revenue - expenses) and are on track to lose $1.2 billion this fiscal year for the business unit that the XBox is in. They've only had one profitable quarter ever, the one Halo 2 came out in.

      Explain to me how in any sense this is a business success to the shareholders?

      --
      ------- Code to try when you're bored: qsort( 0, UINT_MAX, sizeof( int* ), IntCompare );
    5. Re:I don't get it by DavidD_CA · · Score: 2, Informative

      Say what you want about hardware/software, but Microsoft has made great developments in hardware particularly with their mice and keyboards. I don't know if they *invented* the scroll wheel and forward/back buttons, or the natural style of a keyboard, but they certainly popularized it and brought the price point down so everyone can afford one.

      Their entry into the wireless market kinda sucked because they were so late, but had they of tried that a few years earlier we probably don't have Linksys or Netgear anymore.

      Oh and, that whole X-Box and 360 thing didn't do so bad either.

      --
      -David
    6. Re:I don't get it by Tim+C · · Score: 2, Insightful

      I'd want the company to focus on improving its OS and other software products

      And they are. Any experienced programmer or project manager will tell you that after a certain point, dedicating more people and resources to a project will not make it any better or bring it to completion any faster. In fact, due to increased communication and management overheads, it can make it worse and take longer.

      I don't know whether or not MS have reached that point, but I think we can probably safely assume that they're not far from it. Given that, and what I asserted above, why *not* branch out into other markets? They have the money, they have the people (at least in numerical terms, if not skills), and with the PC market more or less saturated and their software under attack from free/Free alternatives, they must find alternative revenue streams.

      As another respondent more or less said, if I was a shareholder, I'd be very worried if they weren't exploring other markets.

    7. Re:I don't get it by Headcase88 · · Score: 5, Funny
      "I think Apple should develop a random product, say an iToaster Oven, just to see if MS will follow suit"

      An MS Toaster Oven is the last thing the world needs. God knows how convoluted the process would be to toast a simple piece of bread.

      1. Welcome to the Microsoft (TM) Toasting Wizard. What are you toasting today?
      • Bread
      • Bagel
      • English Muffin
      • Other

      2. What type of bread?
      • Microsoft (TM) White Bread
      • Microsoft (TM) Whole Wheat HealthyChoice (TM) bread
      • Other [text field]

      3. Microsoft (TM) Toasting Wizard is searching for "Dempster's white bread"...

      (little animated magnifying glass on globe icon)

      4. Toasting Wizard could not find your bread. Please make sure you've typed the type of bread correctly and try again.

      5. Wizard Completed!

      Toasting Wizard was quit by user before toasting was complete.
      --
      "When the atomic bomb goes off there's devastation...but when the atomic bong goes off there's celebraaaaation!"
    8. Re:I don't get it by ischorr · · Score: 2, Informative

      Losing money also causes the stock price to go down. Sometimes even more than "image" drives it up. Sometimes.

  8. No Marketing versus Established Product Line by broward · · Score: 2, Interesting

    There's no buzz about Zune. Microsoft will need a significant and unique advertising campaign to make this thing sell.

    http://www.realmeme.com/roller/page/realmeme?entry =apple_ipod_vs_microsoft_zune

    1. Re:No Marketing versus Established Product Line by ackthpt · · Score: 5, Funny

      There's no buzz about Zune. Microsoft will need a significant and unique advertising campaign to make this thing sell.

      So .. Rolling Stones again?

      you make a grown man cryyyy...

      --

      A feeling of having made the same mistake before: Deja Foobar
  9. Now all they need is music by pico303 · · Score: 5, Insightful

    iPod isn't just popular 'cause it's cool. It's popular because it's really easy to get music onto the thing. Buy it, install iTunes, plug in the iPod, and start ripping or downloading music. I just don't see Windows Media Player as competing in that space, especially not without blowing Microsoft's whole market strategy of giving users choices when it comes to Windows audio players.

    I have a feeling they'll get thousands of people buying these things. They'll get them home, try to install them, not be able to get music to upload, or the thing will crash all the time, or their PCs won't be able to see it when it's plugged in. Pack it up, take it back, and just go spend the $300 on something that actually works.

    Nice thing about this is Apple will probably lower the price of the 30GB iPod to $250 just to stick it to MS. Then I'll dump my mini and finally get a video iPod.

    1. Re:Now all they need is music by arodland · · Score: 3, Insightful

      People have been ripping and downloading music for a looooooooong time now without any help from iTunes, thank you. iTunes/iPod is not easy. Easy is showing up as a mass-storage device when plugged in, and playing every format I've already got without any conversion.

    2. Re:Now all they need is music by Firehed · · Score: 5, Informative

      Not only does my iPod show up as a mass storage device when I plug it in, it automatically copies over all of my music too. And as 99% of my music is in MP3 (the other 1% being Apple lossless, which is admittedly a minor niggle, though less so since there's no harm in transcoding between lossless formats), I'd say the latter is covered too. Sorry, but your argument flatly sucks. I can put a CD in the drive, iTunes automatically rips to MP3 and tags it, then ejects the CD (or at least I can configure it as such in about three seconds), then I plug in my iPod and the new music is automatically transferred to it. Without a single click. I tried the mass storage device approach - it's nothing short of abysmal compared to automatic syncing. Not to mention ripping CDs was usually a many-step process, and half the time required me to type in all the track listings. With iTunes, I put or plug it in, wait a few minutes, and remove or disconnect it. No work on my part, no thinking, and it even organizes the local files in a standard and logical manner.

      I don't quite know how you define 'easy', but it's certainly not how I do, and I'd imagine not very close to Webster, either. I hated iTunes for the longest time, too, but at least I was never in denial about how my old process sucked. I'm not meaning to flame you here, but iTunes has been the best thing to happen to my music library since the MP3 format. Videos are another story, but I can deal with that (or, rather, just avoid it)

      --
      How are sites slashdotted when nobody reads TFAs?
    3. Re:Now all they need is music by detect · · Score: 2, Insightful

      Really easy to get music onto the thing? Are you kidding? Really easy in my book would be something like: plug in iPod, iPod gets recoginsed as a storage device, drag mp3s into iPod directory. It took me an hour of mucking around in iTunes before I figured out that you couldn't even do that! You need to buy third party software to properly manage music on your ipod, ie. Anapod. iTunes is the most convoluted piece of useless software I have ever used.

      --
      // The fastest Alt-Tab in the West
    4. Re:Now all they need is music by EggyToast · · Score: 3, Interesting
      Which the Zune doesn't do. I hear you on the formats; to me, the only real competitor out there to the iPod are the products by iRiver. Which, not surprisingly, also cost more than equivalent iPods (due to the bevy of extra features).

      I'm an iPod guy cos I've got a mac, but if I just wanted to play some OGGs and FLACs, iRiver would be the way to go.

    5. Re:Now all they need is music by pboulang · · Score: 2, Insightful
      a) Sure looks like anapod does a lot of the things that iTunes does. iTunes runs on more platforms, though.

      b) It took you an hour to find preferences and set it to manual?

      Seriously, do you really think that view represents the market? iTunes smart playlist are simple for the consumer to use and for managing music, simply plugging an iPod in doesn't get any easier. anapod has a niche market, but I'm sure it wouldn't be a large % even if it were free.

      --

      This comment is guaranteed*

      *not guaranteed

    6. Re:Now all they need is music by arodland · · Score: 2, Interesting

      And the "user is an idiot" mentality wins out again.

      My point is that most people have a music collection, they have stuff ripped and downloaded, and they have a way of managing it. If they go out and buy an MP3 player, do you think they want a new, completely different program to take over their collection, take over ripping, convert everything to its own format, and make the decisions as to what goes on the player? Or do you think they want to just take their existing collection and copy whatever they want onto the player?

    7. Re:Now all they need is music by znu · · Score: 3, Insightful

      And the "user is an idiot" mentality wins out again.

      Sorry, anyone who doesn't want to manually manage a giant music library is an idiot how, exactly?

      My point is that most people have a music collection, they have stuff ripped and downloaded, and they have a way of managing it. If they go out and buy an MP3 player, do you think they want a new, completely different program to take over their collection, take over ripping, convert everything to its own format, and make the decisions as to what goes on the player? Or do you think they want to just take their existing collection and copy whatever they want onto the player?

      Are you under the impression that iTunes doesn't let you choose what goes on the player? Not only can you do so manually (by having the iPod only sync with certain playlists), but you can do so automatically, by constructing queries (with a few clicks) that create what Apple calls 'smart playlists'. If you have, say, a 4 GB nano, you can have iTunes automatically select 1 GB of one genre of music, with your top-rated songs, two gigs of music by a list of four specific artists, and top things off with another gig of music that you haven't listen to much, based on the play count.

      Apple has done a very good job of offering both ease-of-use and power-user features in iTunes. And yes, I think to get these benefits, many people are more than willing to switch from whatever they were using before. (And this typically doesn't require format conversion -- Apple doesn't consider MP3 a second-class format which needs to be converted to AAC; it's natively supported by iTunes and the iPod).

      --
      This space unintentionally left unblank.
    8. Re:Now all they need is music by Yahweh+Doesn't+Exist · · Score: 2, Informative

      YOU are the idiot, clearly with some agenda. you aren't making any sense.

      iTunes gives you complete control over what goes on the iPod, what doesn't, and what format it has. Jesus f'ing Christ, try using it once before you talk BS FUD about it.

      >new, completely different program
      I used iTunes on Windows before I got an iPod because its library is the best. then I got an iPod. then I got a Mac.

      >take over their collection
      wtf? iTunes is one of the few programs that DOESN'T start scanning my hard drive when loaded searching for content to take over. but you have the option of letting it import you old stuff (any format), and an option of whether it should keep that stuff organised or just link to it in its current place.

      >take over ripping
      iTunes has optional ripping functionality. oh NOES!!!!11 the horror!!!

      >convert everything to its own format
      you can choose your format. anything imported can be converted to AAC IF YOU SO WISH.

      >and make the decisions as to what goes on the player
      iTunes assumes that you want ALL your music on your player. you can make advanced selection of what to ignore so you can keep the benefit of auto-sync.

      >Or do you think they want to just take their existing collection and copy whatever they want onto the player?
      no I think they (like me) want organisation to be as simple and powerful as possible. you can manually rename, retag and copy files if you want, but I'm constantly making changes to song ratings in iTunes, changing playlists, making new ones etc. etc. and all of it is automatically synced to my iPod.

      oh yeah, and it does exactly the same thing with my photos. my entire photo collection optimised for iPod screen and synced. and when I crop an old photo I'm not searching through hundreds of files on my iPod to find which one needs to be replaced.

    9. Re:Now all they need is music by supermank17 · · Score: 2, Insightful

      Actually, as far as I'm aware, the iPod music directory doesn't show up as a mass-storage device and hasn't for a while. At least on mine, you can use the iPod as a mass storage device... but you can't play any of the songs you copy onto the device in that manner. The only way to get playable music on there is using iTunes.

  10. Lame picture by Lorean · · Score: 2, Insightful

    What the hell? Is that the best picture they could get? Would it be too hard to remove the headphones? Would it stress the camera too much to take multiple angle shots?

  11. They'll get 100% of the market, all right. by Kadin2048 · · Score: 5, Interesting

    Well, this has further cemented my opinion that while the Zune certainly would make me very, very afraid if I were the CEO of Creative, I'm not sure that it would have me shaking in my boots if I was in Steve Jobs' position.

    I think it stands a chance of being clearly superior to all the other iPod wannabes, and basically wipe up their market-share and send them into some other line of work, particularly because of the WiFi feature, but there's just nothing compelling about it that would displace the iPod.

    I have no doubt that Microsoft will capture close to 100% of the market: but the "market" for this device is "MP3 players other than iPods."

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    1. Re:They'll get 100% of the market, all right. by ackthpt · · Score: 5, Insightful

      I have no doubt that Microsoft will capture close to 100% of the market: but the "market" for this device is "MP3 players other than iPods."

      Actually, they won't have the cellphone-mp3 player, PSP/other portable video game-mp3 player or cheep mp3 player market, either. They aren't simply a late entry into THE market, they're a late entry into a NICHE

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:They'll get 100% of the market, all right. by kfg · · Score: 5, Interesting

      I have no doubt that Microsoft will capture close to 100% of the market: but the "market" for this device is "MP3 players other than iPods."

      In ten years that will be virtually the entire market. There will be a few hundred makers and they'll be so cheap they'll be selling them in drug stores at the counter for pocket change.

      Whoever controls the codec wins.

      KFG

    3. Re:They'll get 100% of the market, all right. by RareButSeriousSideEf · · Score: 4, Insightful

      Hopefully, DRM will become a higher & higher bullet point item on big-name reviewers' bullet point lists. If that happens, let the most unencumbered player win, and you can bet that won't be Microsoft's.

      (Although, I wonder what the economic impact will be for the explosion of new sites devoted to Zune hacking....)

    4. Re:They'll get 100% of the market, all right. by bahwi · · Score: 2, Funny

      Yes, the wifi features for MP3 players, small little devices with a bloated, wasteful wireless protocol, making USB/Firewire completely unnecessary. Just what I want, a device to wireless sync to my computer before I leave the house so that I'll have my newest music and when I finally get where I want to be and turn it on, I realize(BATTERY DEPLETED. SHUTTING DOWN.)

    5. Re:They'll get 100% of the market, all right. by Nutria · · Score: 4, Funny
      Just what I want, a device to wireless sync to my computer

      Dime to a dollar that 48 hours after the Zune in released that someone will have figured out how to use a Zune as a Yet Another Vector for infecting wi-fi enabled Windows machines with malware.

      --
      "I don't know, therefore Aliens" Wafflebox1
    6. Re:They'll get 100% of the market, all right. by IAmTheDave · · Score: 4, Informative
      Not to mention:

      Interestingly, Microsoft forgoes a touch-sensitive scrollwheel in favor of wheel-shaped buttons.


      Duh, patents. They didn't "forgo", they "prevented a giant lawsuit they were sure to lose."
      --
      Excuse my speling.
      Making The Bar Project
    7. Re:They'll get 100% of the market, all right. by poot_rootbeer · · Score: 2, Insightful


      If that's the case in ten years, I expect Apple to STILL have the market sewn up.

      Today, one can buy a COBY brand progressive-scan DVD player at the drug store for thirty bucks, yet people are still eager and willing to go to a real electronics store and spend a couple hundred for a player that has a familiar brand name on it (and most likely much better quality as well).

      Branding and name recognition still count for a lot. I think there's a greater risk of Apple losing the "ipod" term to trademark dilution then there is to the MP3 player market being dominated by nameless cheapo shitboxes.

  12. The other Scroll Wheel by pavon · · Score: 2, Interesting

    I am surprised that more devices don't use a (mouse-like) scroll wheel for navigation like the Blackberry or Rio Karma. It is much nicer than the up-down buttons that are universal for cellphone menu navigation. It has an advantage over the apple touch-wheel in that you have tactile feedback for moving up/or down a single menu item - on my iPod I am constantly moving two spaces when I meant to move one. Of course it has the disadvantage of having to pick up your finger. As far as reliability goes, I know the Rio Karma had problems with it breaking, but that device had QA issues galore, and AFAIK they seem to survive on the Blackberry just fine. Is the use of a scroll-wheel on a handheld device patented by RIM or someone else?

    1. Re:The other Scroll Wheel by fbjon · · Score: 5, Interesting
      The problem is that a scroll-wheel takes up a lot of space
      No it doesn't. See, a scroll-wheel doesn't have to be a flat, round rubber disc, it can be a cylinder! I'm really, really dissappointed that so few are using this type, because it was positively awesome on a Sony-Ericsson I used to have in Japan.

      To be precise: the wheel was a cylinder right where the 4-way keys usually are (clamshell phone), about 1,5cm wide and maybe 8mm in diameter, in a horizontal direction. You could roll it and click it just like a mouse wheel, and had two extra buttons on either side for left-right clicking. It also had just the right feel, not too tight, but not too loose either, so you wouldn't accidentally misclick like you do with some cheap mice. Scrolling along lists was never easier.

      --
      True confidence comes not from realising you are as good as your peers, but that your peers are as bad as you are.
  13. Black and white??? by stox · · Score: 2, Insightful

    Don't think so. The pictures that have been floating around claim that the each unit has a difffent color combination. By using BW photographs, the origin can't be traced back to the current holder of the unit. Of couse, this may be making the fatal mistake that MS didn't code the units so gray-scale images wouldn't reveal the current holders.

    --
    "To those who are overly cautious, everything is impossible. "
    1. Re:Black and white??? by kzinti · · Score: 3, Interesting
      Indeed! It's explained in this article:

      The reason the shot is in black and white is because Microsoft assigned a unique color scheme to every Zune prototype in existence right now--all 150 of them--so any leaks could be traced to the employee who leaked it. We don't want to be jerks and get anybody fired.
  14. Microsoft has come up with one original feature by Hepneck · · Score: 3, Funny

    for the Zune; It has a color screen that only displays a single color, their patented shade of 'Blue Screen of Death' blue.

    --
    You may all go to Hell and I will go to Texas - Davy Crockett
  15. trust Microsoft to... by 56ker · · Score: 2, Insightful

    a) be behind the competition
    b) bring out something with more features and is the hardware equivalent of bloatware
    c) As the wi-fi feature only works with other Zune models it seems pretty pointless to have such a feature until it becomes popular enough for this feature to be worth including
    d) be more expensive than the competition

  16. But... by settrans · · Score: 4, Funny

    ...does it run Windows?

    --
    "When I wake up in the morning I piss cryptographic excellence." - Bruce Schneier
  17. What the hell? by eebra82 · · Score: 3, Insightful

    Eh. Apparently you can use the Wi-fi feature to "loan" other Zune owners music for some short period (a day), giving them the opportunity to buy the tracks themselves from the Zune music store. While this is a cool idea, and could work well for ubiquitous iPods, it gets an "eh" here because you're unlikely to randomly bump into other people who have Zunes, and unless Microsoft actually gives away music, you're even more unlikely to find people who are willing to purchase tracks from its latest music store.

    I am not sure what this guy is on to here. While it is very wise commenting for any music player from a company like Creative or iRiver, this is just dumb. Microsoft already told people it will market this thing even at a loss. Although I doubt it's going to be as cool as what we're likely to see in the next iPod, I think it is very safe to say that a lot of people will buy this thing. A lot of people speculated this way about the Xbox, but that one turned out great if you ask me. Say all you want, but Microsoft is very successful with hardware. They sell a lot of keyboards, mice, Xboxes and probably also mp3 players.

    It is difficult to speculate what Apple has to offer on their next generation of iPods, besides the very large touch screen that has been rumored for so long. Honestly though, I have two iPods next to me that I've stopped using many months ago. I have the latest generation of iPods and the Nano. The big one I don't use because it is simply too big for my taste. I've come to the conclusion that keys, a mobile phone, a wallet and a music player is a lot of stuff at once, and you hardly want to mix the tools because they will just make scratches on the other one (aside from the wallet, which requires its own pocket). So what I did was to get a Nano, but I quickly realized that the small form factor was even offered in phones, so I got a phone with a 6 GB hard drive. Now I'm very happy with that choice. Fewer items to wear in my pockets, less to care about, less to forget, less to charge when I get home.


    The summary: I honestly think that cell phones with growing hard drives and flash drive capability are the future. I doubt it would go from mp3 players to phones simply because PDA:s have taken that path with not so much success. It's probably because of the form factor, but also the fact that people want this device to work primarily as a phone, secondarily (yet with ease) as a media player and then every thing else overshadowed. As for businessmen, there are plenty of phone/PDA/media player solutions already, but kids, teenagers and probably a whole lot of other people are probably more and more interested in phones with mp3 capability.

    Microsoft will sell Zunes all over the world and I am sure people will buy them. I just don't think Apple and Microsoft can compete with such players as soon as phones increase capacity to 10 GB and with a better interface. I know Nokia is investing in their own music store, so it is a safe to say that we're going to see a lot of new media phones very soon. Bulky players like these will obviously always be there, because some people still prefer large displays and video capability, but I think that larger phones with a large 300 DPI display and 10 GB drive would beat it if it was offered at $300, like Zune and about like iPod.

  18. Let's see... by whitespiral · · Score: 4, Funny

    No FLAC? No, thanks.

    1. Re:Let's see... by TheRaven64 · · Score: 2, Informative
      The reason FLAC is not in the iPod is that it is too costly to decode. This is why the Apple Lossless codec was developed; to allow lossless playback on existing hardware (and without reducing the battery life too much). There is no reason why you can't transcode your music into Apple Lossless since transcoding from one lossless format to another doesn't reduce the quality.

      I don't know what the status of the FLAC plugin for iTunes is, but it may just be a matter of selecting the FLAC files and hitting the convert to Apple Lossless button in iTunes and then plugging an iPod in.

      Be aware, however, that playing lossless music will reduce the battery life since you have to spin the disk 2-4 times as much. I would quite like to see a music player which would store lossy and lossless versions of the same music and play the lossless version only when on external power.

      --
      I am TheRaven on Soylent News
    2. Re:Let's see... by radish · · Score: 2, Informative

      The reason FLAC is not in the iPod is that it is too costly to decode. This is why the Apple Lossless codec was developed; to allow lossless playback on existing hardware (and without reducing the battery life too much).
      Sorry, that's crap. FLAC is amazingly easy to decode, as evidenced by the fact that Rockbox running on the exact same iPod WILL play FLAC. The reason iPod doesn't have FLAC is simple - it wasn't made by Apple and it doesn't have DRM.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  19. Because they can... by spagetti_code · · Score: 4, Insightful

    Look, MS has $1,000,000,000 in profits every month to put in the bank.
    They can afford to take a few punts to see what works.

    If I was an investor, I'd be pretty pleased with this (well,
    actually I'd be more pleased if they paid some dividends or
    got their stock price up, but hey... this aint bad).

    All power to them - they want to create a complete
    home entertainment experience, and this is an essential part
    of the pie.

    Signed
    A happy iPod owner.

  20. Re:high by Lord+Prox · · Score: 3, Funny

    I believe he may be snorting lines of PHP. I dunno, but it kinda looks like it. Look at how big this "first post" was, sumthin's up with that.
    Just ain't normal for a FP




    Bless Linus

  21. The next step... by davmoo · · Score: 3, Funny

    If Microsoft really wants to be like Apple, now they need to file a suit against iLounge for leaking the pictures.

    --
    I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
  22. MS fanbois, are you out there? by Masa · · Score: 4, Interesting

    This made me wondering, if there is somewhere people wearing T-shirts with Microsoft (or Windows) logos and chanting the Microsoft name. Is there such fanboyism, which will guarantee the sale of this kind of device? Because, otherwise it could be quite difficult to penetrate the market with this new device. We already have Apple and Creative and they both provide well-known music players. And I have this feeling (so, no real knowledge) that the music player industry is like mobile phone industry. You have to be hip to be on the belt of a teenager. Right?

    So, the question is, is there such a movement - like behind Linux or other subcultures we are familiar with here in Slashdot - for Microsoft products? And now I'm not talking about business software. I'm talking about the passionate young people with ideologies and ideals.

    1. Re:MS fanbois, are you out there? by 93+Escort+Wagon · · Score: 2, Insightful

      "This made me wondering, if there is somewhere people wearing T-shirts with Microsoft (or Windows) logos and chanting the Microsoft name. Is there such fanboyism, which will guarantee the sale of this kind of device?"

      It's not quite the same, but there are people like that - I work with one of them. Nice guy, but he tends to give Microsoft credit for everything. Such as predicting IE7 will kill Firefox because of its tabs and nifty search box. But thing is, these folks fall into a pretty narrow group - Windows admins, teenage boys and cubicle jockeys who get asked by their friends and neighbors to fix their computers; folks like that. While plenty of Apple fanboys fall in this category as well, Apple seems to have enough "cool" fans to offset this.

      So I'd guess Zune will sell to people like this, and to their immediate families... and if MS sells it at a loss they'll sell to the moms and dads whose kids put "iPod" on their Christmas list, then go to Walmart and get told "oh yeah, this is even better than an iPod - I'm sure this is what your kid meant to write down, but just forgot the real name." But I'll be really surprised if this makes much of a dent in the iPod's market share.

      (Boy it'll be interesting to follow the moderation of THIS post...)

      --
      #DeleteChrome
    2. Re:MS fanbois, are you out there? by klang · · Score: 2, Interesting

      So, you would rather spend $300 on a totally unknown player than the same amount on a player that has already proved it's worth?

      the "too expensive" argument simply does not make any sense.

    3. Re:MS fanbois, are you out there? by Masa · · Score: 2, Interesting
      the iPod touch scroll thing is a PITA, and MS makes kick ass hardware.
      So, you have already used this new player? Interesting. Or are you just saying that automatically every piece of hardware that MS makes will be great? Yes, MS makes excellent mice and keyboards (and I prefer them) but I'm not assuming anything based on my previous experiences.

      Shove your "fanboi" thing up your ass and use your brain.
      Oh, how rude. I just asked an honest question and you immediately are showing things up my ass. Well, maybe you have difficulties comprehending what I wrote. Just re-read and think. Did I accuse anyone (except maybe Apple fans and Linux users) of fanboyism?

      Or is this just too touchy issue for you?
  23. U-G-L-Y you ain't got no alibi! by corychristison · · Score: 2, Interesting

    ... you ugl-eh!

    Seriously though, those photos are terrible quality.
    Although I do like the idea of a relatively large screen, I feel it is a total knock-off of the iPod. Not that I like the iPod or anything, as I am a proud owner of the amazing iAUDIO X5 -- a little bulky, but plays everything[OGG, FLAC, etc.], and mounts as a USB Mass Storage Device on any OS, and not a DRM-infested steaming heap of s**t.

  24. Re:Love this comment by cyber-vandal · · Score: 3, Funny

    It's probably the same guy who told me that he wouldn't want a hydrogen powered car because hydrogen's explosive.

  25. /. Tags by Trogre · · Score: 2, Insightful

    Off-topic for this article, but relevant to this site:

    What's up with Slashdot tags these days? Articles seem to have few if any tags whereas a couple of months ago every article had 3 or 4.

    You can even see informative, relevant tags listed in the Examples when you expand tags for any given article so they are still being submitted.

    Supposedly the rate of tag 'submissions' has declined after the initial novelty wore off, but I would have thought SlashCode would compensate by displaying the top 4 tags once each one passed a troll-filter threshold of, say, 2 occurences.

    --
    "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
  26. Just a black iPod by Rik+Sweeney · · Score: 3, Interesting

    Seriously, this thing looks so much like an iPod it's ridiculous.

    If Microsoft can threaten people who put up Gravity Wars clones then I think Apple should threaten Microsoft for creating an iPod clone.

    1. Re:Just a black iPod by iainl · · Score: 2, Interesting

      They threaten Geometry Wars 'clones'? Does that include threatening Midway every time they re-release Robotron on some new platform, I wonder?

      Hey, I like Geometry Wars. But claiming it has an ounce of originality to it is laughable.

      --
      "I Know You Are But What Am I?"
  27. U.G.L.Y. by Yez70 · · Score: 2, Interesting

    I'm sorry but that thing is ugly. It looks like a giant cassette case from the 80's.

  28. WinXP + WMP10? by EvilMoose · · Score: 2, Insightful

    I'm pretty sure it requires WinXP/Vista/Whatever and WMP10, hence why I won't buy it because it's my mp3 player. Not Microsoft's vehicle to get me to change OS.

  29. White-on-black? by TwilightSentry · · Score: 3, Funny

    Wow; an mp3-player that runs Dos!

    --
    How to enable garbage collection on a system without protected memory: #define malloc() ((void *) rand())
  30. Don't call it an MP3 player by DrXym · · Score: 3, Insightful
    It's a WMA player that also happens to play MP3, although just like Apple, Microsoft will ensure that the defaults are set to WMA, as well as only selling WMA content. MP3 is considered "legacy" by these companies. Not because it's noticeably of lower quality, but because they both want to lock you into their proprietary format.

    I wish one of them (i.e. Microsoft) would just concede to the other and be done with it - let us buy our music from anywhere and play it on any device. Or at least reach a pact where each supports the other's unprotected format, at least allowing some interchange between devices for content people may have ripped for themselves.

    1. Re:Don't call it an MP3 player by UnknowingFool · · Score: 2, Interesting
      let us buy our music from anywhere and play it on any device. Or at least reach a pact where each supports the other's unprotected format, at least allowing some interchange between devices for content people may have ripped for themselves.

      I don't think that neither MS nor Apple will ever have the final say in that. I think the RIAA want to ensure that you have to buy a copy for every device you own. And there is an unencumbered format that anyone can use. It's called MP3. Both of them play MP3s.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  31. Microsoft and the big entrance by skingers6894 · · Score: 2, Funny

    Microsoft are about to make their big entrance to the digital music party.... ....again.

    Ta dah! ......... guys, I said "TA DAH!" .....over here with the scroll wheel thing that isn't.....

  32. Tip of the iceberg by Magi77 · · Score: 2, Insightful

    Microsoft may soon add features like picking up your music files from Home computer while you are away from home... I won't be surprised if MS captures sizable share of this market too..

  33. OK my head hurts by gelfling · · Score: 3, Interesting

    What EXACTLY is MS going to do to improve my mp3 "experience"? Seriously, it's a codec, a screen and some controls. This isn't Star Trek you know. And there are lots of non iPods out there that do yeoman's service. I have a Chinese USB thumbdrive mp3 player that doubles as an optional encrypted data drive and a voice recorder. If they wanted to stoke my "experience" they'd make the screen a little bigger and double the flash. But for the $30 it cost me, I don't care. In fact I could buy another one and carry both of them.

    $300? C'mon. I got one of those for one of my kids who HAD to have a video iPod. Guess what - after about a month of squinting he stopped watching videos. Now it's a just a big audio mp3 player. It's nice to have that storage but functionally it's LESS functional; e.g. heavier and more fragile, then my other kid's 4GB nano. So the 'function' tops out at about $129.

    Next we come to what I call the Furious Factor. Let's face facts; it's an MS device. It will require gobs-o-hardware which translates to limited battery life. It will probably try to force me to adopt it as a PDA or ignore the duplicative PDA functions.

    It will likely ladle on generous scoops of DRM making is useless for most people.

    It will likely not interface well with any other MS code let alone the 'other' MS hardware, the Xbox360.

    It will likely not interface at all with any high end phone.

    It will be over promised and undermanufactured creating instant unavailability.

  34. Cylinder? I think you're on to something by dsandler · · Score: 4, Funny
    See, a scroll-wheel doesn't have to be a flat, round rubber disc, it can be a cylinder!

    Holy crap, you're right. But---get this----what if we mounted it upright on (i.e., normal to) the music player's surface? Then you could reach out, maybe with your thumb and forefinger, and ... I don't know, rotate the thing? Twist it? "Turn" it?

    I could totally imagine this on the front of music players everywhere for volume control and maybe to select between different wireless "channels" (TODO: figure out how to modulate multiple streams of music in a band of EM radiation).

    Actually, this could be even bigger! We could use these kinds of controls in any situation where fine-tuning and coarse-grained adjustment are necessary (say, on microscopes), or really on any kind of mechanism where the act of turning the control can be made to do useful mechanical work (TODO: maybe this can be used on water faucets? doors? something like that).

    I'm stuck on a name for this physical, continuously-variable, cylindrical widget. Any ideas?

  35. You, 15% of market, are target. by twitter · · Score: 2, Interesting
    From the article:

    At best, weve heard predictions that Zune will fight for the same fraction of tech geek market share (15%) that Apple hasnt yet taken.

    That sounds reasonable, but there's no way it's going to happen. People who have have avoided iPod have done so because they are getting the same functionality from cheaper devices and don't want DRM crippled music. According to the article, M$ has DRM crippled Zune's wifi sharing with some kind of silly "one day" only listening for other people with a Zune. Prediction: big flop.

    --

    Friends don't help friends install M$ junk.

  36. Coke by hotsauce · · Score: 2, Insightful

    Maybe. And you could say the same for Coca-Cola and Pepsi. But despite the fact that you can get supermarket cola for a quarter on Coke's dollar, you buy the brand-name every time.

    Nobody wants an mp3 player. They want an iPod. That's the genius.

    1. Re:Coke by kfg · · Score: 2, Insightful

      . . .you could say the same for Coca-Cola and Pepsi.. . you buy the brand-name every time

      Stewarts/Polar/Adirondack, local brands; every time they're available.The local brands at my market have as much combined shelf space as the national brands do, so I can't exactly be alone. And my preference is for Vanilla Cream, not Malted Battery Acid.

      Nobody wants an mp3 player. They want an iPod. That's the genius

      My prediction was for ten years. Ten years ago "everyone" wanted a Sony Walkman. "Everyone" is an ass, and fickle, especially when it comes to fashion.

      KFG