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Yahoo! Goes To Print
PreacherTom writes "In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising. As part of the deal, newspapers will give their classified advertisers the option of also posting employment ads on Yahoo's HotJobs network. The newspapers stand to benefit by exposing customers to Yahoo's audience of 130 million unique monthly visitors while Yahoo gains a relationship with local advertisers. Revenue will then be shared."
Interesting move considering a lot of print publications are moving to an online format. I'm kind of curious to see how well they swing this.
In a world of acronyms, the words are the real victims.
"In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising"
Shouldn't that read "in spite of the 'peanut-butter' memo"? Clearly spreading things even thinner with a move into the print medium isn't going to help focus down on what they are doing.
postscript - my capatcha is "spastic" - don't know about the US, but here in the UK that is a word that is seen as pretty derogatory.
CareerBuilder.com has had a similar relationship with the local newspaper here (and a bunch of others, I gather) for some time. Looks like Yahoo is finally catching on.
"Times have not become more violent. They have just become more televised."
-Marilyn Manson
I remember when the Internet was small enough that all the website listings was printed in the Internet Yellow Pages book. I know newspapers are stuck between a rock and a hard place, but printing out a 100 million website listings and dropping a slab or two in front of the customer doorway is not going to help anyone except the newsprint recyclers.
...Wikipedia in bound volume format. 26 volumes updated daily at the newsstand for only 50 cents a day! Fine print: To keep the costs down please recycle the volumes daily by bringing them to the local Wikipedia print shop. Remember if everyone plays it's almost free!!!!
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
.... Newspapers will come with a warning about peanuts?
This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
Yahoo! in print?
How 'bout a stint
Along the roads
As drivers squint?
Burma Shave
Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
Sorry that this is off topic, but does anyone know the fate of Flickr and del.icio.us? Because Flickr has paying customers, I assume that Flickr is safe, but I have come to rely on del.icio.us while Yahoo's competing my web seems poor in comparison.
I'm afraid Yahoo will still be behind the curve, even with this initiative.
Amazon's Mechanical Turk (http://www.mturk.com/mturk/welcome) program is basically a jobs board, allowing matchups of skills and tasks for payment. And it's operational now.
I think that Yahoo's missed the idea that the internet makes the world flat. What's the sense of dealing with local want ads when the entire world is available to service job needs?
668: Neighbour of the Beast
Why couldn't it at least be nutella?
Sometimes I worry that I'll develop Alzheimer's disease, but no one will notice.
This could be an issue. Although the fair housing lawsuit against CraigsList was dismissed, Yahoo's technique where the newspaper staff screen all the classified ads could affect any future developments in this area. CraigsList claims it's impossible to have enough staff to screen its ads.
"I hate peanut butter. We all should. Therefore, I am ordering all lunches be made with Nutella. Yum!"
Gamingmuseum.com: Give your 3D accelerator a rest.
I think of Yahoo primarily as a media company, so having all these newspapers make use of Yahoo's web space and advertising know-how makes a lot of sense. Yahoo is pursuing and focusing on its strength. It is consistent with the "The Peanut Butter Manifesto". It is a good fit for the newspapers and Yahoo.
Well, a while back when they willingly and openly started turning people into the Chinese government for free speech violations. I knew it was time to tell yahoo to go to hell. I am not a bit sorry for them. This agreement shows that they still don't get it. The future is not information content, it is information services. The information age is doing to services what the industrial revolution did for production. Is this parternership a service agreement? no! it is a content agreement. It shows that they still don't get it (or maybe they do, but can't bring themselves to compete against Google). Either way, eventually Yahoo is going to need to pull their head out or an ass kicking in the real world will do it for them.
...or anybody else looked at the title and wondered about a printed version of "Yahoo! News" bundled on local newspapers? Or better, subscript to the sections you like the most, and receive a personalized newspaper at home, every day!
:-\
But no... it's just some stupid ad business.
---- You know how some doctors have the Messiah complex - they need to save the world? You've got the "Rubik's" complex
and a major drop in stock prices since January:
http://finance.google.com/finance?q=YHOO
check for yourself that "a major drop in stock prices since January" occurred on July 19, when stock dropped from ~32 to ~25.
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
ITS PEANUT BUTTER MEMO TIME!
ITS PEANUT BUTTER MEMO TIME!
ITS PEANUT BUTTER MEMO TIME!
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Where he at? Where he at? Where he at? Where he at?
There he go! There he go! There he go! There he go!
Now!
Where he at? Where he at? Where he at? Where he at?
Now!
There he go! There he go! There he go! There he go!
Peanut butter memo! Peanut butter memo! Peanut butter memo! Peanut butter memo!
Do the peanut butter memo,peanut butter memo, Peanut butter memo with a baseball bat!
Do the peanut butter memo,peanut butter memo, Peanut butter memo with a baseball bat!
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Where he at? Where he at? Where he at? Where he at?
There he go! There he go! There he go! There he go!
Now break it down and freeze! Now break it down and freeze!
Now break it down and freeze! Now break it down and freeze!
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Now freestyle, freestyle, freestyle, freestyle, freestyle, your style
Where he at? Where he at? Where he at? Where he at?
There he go! There he go! There he go! There he go!
Now tic tac toe! {uh-huh!}
Tic tac toe! {let's go!}
Tic tac toe! {you got it!}
Tic tac toe! {let's ride!}
Print is dead.
The market has already moved, papers are shutting down. want ads, etc are already
done by Craig's List, like Ebay and the ill-fated yahoo auction, the boat has left the dock and Yahoo is standing in about 6 inches of water.
No one cares much for your whining. The Chinese people are happy, so leave them alone.
"I thought she was eighteen!"
Thats the real reason they are doing this. Think about it, when it comes to local news, local advertising and local classifieds, the local newspapers beat them hands down. This partnership helps strengthen them in the local markets. I'm just wondering if they are going to backstab the newspapers and get the "keys" to the local market when the deal is over.
Yahoo! When you started ratting on your customers to the Chinese government, your name became mud.
Google owns search.
The Chinese Governments owns your email.
What else do you have left?
I tried it and was completely unimpressed.
If they cared at all about it they would be contacting people that registered to let them know the site is now operationsl (which at least in my case, they haven't)
IANAL but write like a drunk one.
January 9: 43.22
November 24: 28.03
Value lost: 35%
and if you try to define a drop as a sudden loss of value, then In Jan 17 there was one of 7.
IANAL but write like a drunk one.