Slashdot Mirror


History Proves That Videogame Ads Are Awful

headcold writes "Scott Sharkey of 1UP just penned his third retrospective of Game Ads, The Best Worst Ads 3, this time culling the tragedies from a stack of old CGWs. Where the two earlier installments dealt with the atrocious videogame ads from the late eighties and early nineties, respectively, this episode explores computer game ads from the mid-to-late nineties — proving, at last, that advertising sucked as recently as eight years ago."

81 comments

  1. Recent Ads by Anonymous Coward · · Score: 1, Informative
    And the recent PS3 ads with exploding cubes and crying babies are just as atrocious. So we know ads sucked as recently as 8 minutes ago.

    1)How is this news?

    2)People don't don't go into advertising because they're smart.

    1. Re:Recent Ads by ReverendLoki · · Score: 2, Interesting

      However, that ad for Guitar Hero 2 with the two teens playing it in their basement, and the walls fall away to reveal the stereotypical screaming crowd of fans while they pull of every manor of rock god move, that's a damn fine ad. Gets the idea across about what playing the game is like quickly and in an entertaining fashion.

      I've also been seeing the World of Warcraft spot that is basically a clip from Office Space, with Peter playing WoW instead of Tetris. Damn funny.

      So, we know that videogame ads rocked as recent as 8 minutes ago.

      1) How does one or two lone examples allow us to make sweeping generalizations?
      2) People don't post on Slashdot because they're smart.

      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    2. Re:Recent Ads by ReverendLoki · · Score: 1

      Oh, and while we're at it, let's just try and pretend I actually said "manner" instead of "manor" there.

      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    3. Re:Recent Ads by thejrwr · · Score: 0

      i love that ad, very well done

    4. Re:Recent Ads by Scutter · · Score: 2, Funny

      2) People don't post on Slashdot because they're smart.

      Hey! No I'm...doesn't!

      --

      "Tell me doctor, with all of your defenses, are there any provisions for an attack by killer bees?"
    5. Re:Recent Ads by drinkypoo · · Score: 1
      People don't don't go into advertising because they're smart.

      No, of course you're right. It's horribly stupid to go into an industry where you get to fuck off all day and fleece money out of the ignorant, idiot sheeple.

      I'd better get out of this marketing department immediately lest they take away my MENSA card.

      ObDisclaimer: I don't have a MENSA card. Getting one would require effort and only entitle me to hang around with a bunch of boring arrogant fucks.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Recent Ads by SydBarrett · · Score: 1

      "I don't have a MENSA card. Getting one would require effort and only entitle me to hang around with a bunch of boring arrogant fucks."

      You mean the type of folk that use words like "sheeple"?

      BTW, nice sig. Go rage against that machine there, Che.

    7. Re:Recent Ads by Intron · · Score: 1

      Ummmm, yeah. I'll just need you to come in on Saturday and work on that.

      And I'll need that stapler, too.

      --
      Intron: the portion of DNA which expresses nothing useful.
    8. Re:Recent Ads by drinkypoo · · Score: 1

      No. Boring ignorant fucks. I don't consider myself boring because I talk about things other than what I can accomplish with my gigantic throbbing brain. (Instead I discuss other gigantic throbbing body parts...)

      Incidentally the sig came to me from Spearhead. I saw them for the first time on 20050911 and then again on 20060912 (IIRC) at speedway meadows in golden gate park for the power to the peaceful festival. It's where I first hung out with my now-girlfriend. AFAIK the '05 show was the first public performance of a bunch of the newer material. The latest album (Yell Fire!) is considerably more palatable in terms of not beating you over the head with the political message by making it entertaining. The last album, Stay Human, I found to be horribly trite and lacking an overall rhythm.

      Regardless, yes, one should avoid feeding the beast :)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  2. That's hilarious by Morphine007 · · Score: 3, Funny

    "Oh god, that woman is John Romero!"

    Thank god I wasn't drinking any coffee.... at any rate, I've now found a new sig... score :)

    1. Re:That's hilarious by empaler · · Score: 1

      My GF and her friend also just looked at me as if I was mad. After all, my laughing blocked out the audio of their 'Bewitched' DVD-athon.

      (Godsdamn that they're only on second season. They seriously will keep going)

    2. Re:That's hilarious by jbrader · · Score: 1

      Bewitched DVD-athon? Go ahead and kill them both, no jury in the world would convict.

      --
      You are so boring that when I see you my feet go to sleep.
    3. Re:That's hilarious by empaler · · Score: 1

      Sorry, it's Charmed . I am still considering the dual-homicide an option, though.
      Seeing them with translated titles makes me lose track of the original titles. (At least they never (*ugh*) dub them over with translated lines, like in Germany. Danmed Germans)

      OTOH, they're my only chance of sex tonight, so I might be lenient.

    4. Re:That's hilarious by Anonymous Coward · · Score: 0

      THEY're?! Now I know that you're making this up. No slashdotter could get one girl, much less two!

    5. Re:That's hilarious by empaler · · Score: 1

      I've been smiling non-stop for weeks now.

    6. Re:That's hilarious by jbrader · · Score: 1

      Well if they're both a chance for sex I say get of ./ and go pretend that you really like Charmed.

      --
      You are so boring that when I see you my feet go to sleep.
    7. Re:That's hilarious by empaler · · Score: 1

      I ain't that good an actor. I tried, but I seriously can't shut up about all the things that are wrong with it. I have to listen to music to not listen to their incoherent, rambling dialogue.
      Not putting down their show is much better for the mood of the house than...
      Never mind, one of them just went out to put in a tampon.

    8. Re:That's hilarious by SatanicPuppy · · Score: 1

      Bewitched would have been better.

      I hate Charmed so much there aren't even words. Every episode is exactly the same: Bimbo X, Y, or Z does something stupid solo, all seems lost but in the last second wonder triplet powers unite, and all is saved.

      This same crap has happened to them over and over and over again for like fifty seasons. You think they'd eventually figure it out.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    9. Re:That's hilarious by Thornae · · Score: 1

      Penny Arcade have done that joke a number of times...

      --
      |>
      Here be Dragons
  3. How interesting... by SNR+monkey · · Score: 4, Informative

    a story about terrible advertisement in video games that strewn over 12 ad laden pages.

  4. Annoying ads sell more by Anonymous Coward · · Score: 1, Insightful

    ..because they stay with you. Unfortunately, it works.

  5. Breaking news.. by The+Living+Fractal · · Score: 2, Insightful

    The next article will be about proving that oranges are orange.

    Let's face it: ads suck. Sometimes, rarely, we might be happy to have watched one. But usually, and I mean a vast majority of the time, we just want ads to go away.

    For video game ads the only thing I take from them is:

    - The name
    - The genre
    - The platform

    Ads for video games are like pictures of women in magazines like Maxim -- they're air-brushed extravagances of the real thing that in no way resemble what the actual woman would look like without all the extra work. Of course, YMMV.

    TLF

    --
    I do not respond to cowards. Especially anonymous ones.
    1. Re:Breaking news.. by empaler · · Score: 1

      Ads for video games are like pictures of women in magazines like Maxim -- they're air-brushed extravagances of the real thing that in no way resemble what the actual woman would look like without all the extra work. Of course, YMMV.My model ex-GF IMHO looked better off-print than on. I actually don't have any pictures of her from magazines because they looked so fake.

    2. Re:Breaking news.. by shotgunsaint · · Score: 1

      You're a dirty liar. You ARE on slashdot, aren't you? Model girlfriend? Only if that model is hand painted and made from resin.

      --
      The future isn't here until I can type "car keys" into Google and have it say "You left them in your pants last night."
    3. Re:Breaking news.. by empaler · · Score: 1

      I did say ex. Besides, I live in Europe.

  6. Another study... by __aaclcg7560 · · Score: 3, Funny

    At least, they didn't say that video game ads cause violence.

    1. Re:Another study... by jbrader · · Score: 1

      You've obviously never seen me after watching a commercial break. Sometimes I get so angry I turn green and bust out of my clothes.

      --
      You are so boring that when I see you my feet go to sleep.
    2. Re:Another study... by Opportunist · · Score: 1

      Ads generally get me close to violence. At least when I don't have the urge to get rid of some soda that I let pass through my biosystem.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Another study... by Fizzog · · Score: 1

      I don't feel the need to get violent.

      But I do take advantage of when the ads are on to go and make room for more beer...

  7. because I didn't use preview by SNR+monkey · · Score: 1

    You have to read two posts to get my comment
    It should have read:
    "a story about terrible advertisements in video games that is strewn over 12 ad laden pages."

  8. Most commercials from the 80's... by casualsax3 · · Score: 3, Funny
    ... were absolutely terrible. Here are my favorite AWFUL car commercials from the 80's:

    1: The Toyota MR2 - one of my favorite cars, but I'm pretty sure I would not have bought one based on this commercial alone:

    http://youtube.com/watch?v=fHCVFrf5FKg

    2: Nissan 280Z - check out this guys mustache! I'm pretty sure this guy was the basis for Ben Stiller's character in Dodgeball:

    http://youtube.com/watch?v=owK0sWEMN3k

    3: The worst of them all - the Buick Grand National. I haven't been able to make i through the whole commercial it's so embarrassing just to watch...

    http://www.youtube.com/watch?v=drBYWdKDCfg

    1. Re:Most commercials from the 80's... by Speare · · Score: 1

      Check out the early Isuzu videos-- not the "Joe Isuzu" ones but the European stunt-driving series. Pretty nifty tricks with camera work, special mods and tightly synchronized timing. I wouldn't mind driving over Joe Isuzu though.

      --
      [ .sig file not found ]
    2. Re:Most commercials from the 80's... by casualsax3 · · Score: 1
      That's so weird you would mention that - I was just watching one!

      http://youtube.com/watch?v=kitsT3rfado

    3. Re:Most commercials from the 80's... by jbrader · · Score: 1

      Yeah I couldn't get through that last one either. And why exactly do we all love youtube so much? If it wasn't around I wouldn't have had to look at those.

      --
      You are so boring that when I see you my feet go to sleep.
    4. Re:Most commercials from the 80's... by identity0 · · Score: 1

      You think those are bad, check out the car commercials they have in Japan. What. The. Fuck. It's a wonder they manage to sell any cars at all.

      http://youtube.com/watch?v=jJ2yGIYMWwo - "are you bored? human touch" - creepiest car commercial ever. It's like they're trying to scare people away from the car or something. I kept thinking, "I hope that seat doesn't get a boner"
      http://youtube.com/watch?v=U7FMgfnL5B8 - Because nothing says "good car" like bending spoons.
      http://youtube.com/watch?v=9OSbAAeGzpw - Some J-pop fan's schizo dream

      And some non-car ones...
      http://youtube.com/watch?v=ahXH-sUzJkM - Got Milk? Got boobs?
      http://youtube.com/watch?v=Wea8i5rnAyo&watch_respo nse - The Governator sells DirecTV to Japan

  9. The Worst of the Best Of by Anonymous Coward · · Score: 0, Troll

    Next on Slashdot, the Top 10 Worst "Best Of" Lists ever!

    #1: 1up's Best Worst Ads

    1. Re:The Worst of the Best Of by Nimey · · Score: 1

      Mod parent up.

      --
      Hail Eris, full of mischief...

      E pluribus sanguinem
  10. Gears of War Commercial... by Quaoar · · Score: 3, Insightful

    Does anyone else think that the Gears of War commercial is one of the best, if not THE best, video game commercial ever made? Very memorable...

    --
    I'll form my OWN solar system! With blackjack! And hookers!
    1. Re:Gears of War Commercial... by tgd · · Score: 1

      I was just about to post that.

    2. Re:Gears of War Commercial... by antdude · · Score: 1

      Is there an online copy of it? I don't watch much TV and I don't think I have seen it yet.

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    3. Re:Gears of War Commercial... by Opportunist · · Score: 2, Insightful

      Well, I don't know if it's different in the US (over here it's some classic movie with some in game graphics), but personally I was not impressed.

      If people (like me) don't bother looking at the screen during commercials, they won't even notice it in the static.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re:Gears of War Commercial... by DrEldarion · · Score: 1

      Actually, I'm quite liking the "Wii would like to play" commercials that've been showing. I definitely think they surpass the GoW one.

    5. Re:Gears of War Commercial... by yermej · · Score: 1
    6. Re:Gears of War Commercial... by antdude · · Score: 1

      Ah, I have seen this. It didn't impress me. Maybe the game will. Too bad, no PC port since I haven't own a gaming console since Atari 2600. :)

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    7. Re:Gears of War Commercial... by SatanicPuppy · · Score: 1

      The thing that stands it so far apart is that it's not grinding hectic action, coupled with pieces of cutscenes interspersed with actual game action, all overlain with a pounding heavy metal beat.

      It's linear, it's got well chosen music that stands WAY the hell out from the generalized advertising back chatter, looks pretty. Doesn't abuse your common sense with a bunch of half baked claims of superiority over everything that's ever come before.

      I think, if nothing else, it's a sign that gamer marketing is moving toward a more mainstream audience, or that they're at least considering that we're capable of thought.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    8. Re:Gears of War Commercial... by patternmatch · · Score: 1

      It's certainly among the best I've ever seen...unique and very evocative. It made me want to get the game, which should be a testament to its efficacy. I got a hi-def version at gametrailers.com, but I can't find the link right now.

    9. Re:Gears of War Commercial... by Raynor · · Score: 1

      http://www.youtube.com/watch?v=ccWrbGEFgI8 This ad is HOT... Mad World is a great song :D

      --
      "Dictator Flakes. They WILL be delicious."
    10. Re:Gears of War Commercial... by Lord_Dweomer · · Score: 1
      Does anyone else think that the Gears of War commercial is one of the best, if not THE best, video game commercial ever made? Very memorable..

      Not just a great commercial, but also great for the song that is played in it. Apparently that song is top of the charts right now thanks to that ad.

      --
      Buy Steampunk Clothing Online!
  11. ummm... by Thansal · · Score: 1

    These adds are not THAT bad for the most part.

    The Dikatana ones are actualy relatively good (they get you to go "wth was that! gona go look it up"), as well as sticking with you (the fact that the first one is still a meme to this day).

    A couple involve people looking stupid (he is right on that, make people in your adds look COOL, not stupid), however he lumps planescape torment in there with em, and I personaly think that the guy from that add looked awsome.

    His main complaints seem to be that he does not like ussing sex to sell, well sorry mate, sex sells, deal with it and move on. Slap a scantily clad lady on your add and the target demographic WILL look at it (that is the sign of a GOOD add).

    The previous articles had considerably worse adds, and to tell you the truth the were MUCH worse adds from that time.

    --
    Do Or Do Not, There Is No Spoon, There Is Only Zuul. Everything in the above post is probably opinion.
    1. Re:ummm... by tbannist · · Score: 1

      I'm pretty sure the planescape one is in there because he doesn't know anything about Planescape. For those that don't know, that's the protagonist, the "hero" (or "anti-hero" if you choose to play that way) of the story there, not one of the villains. He says he's not scary enough and looks kind of like he's homeless. Well, he is kind of is, he wakes up in a morgue with nothing, not even his memory, that's the start of the game. The rest of it is figuring out who he is and why people keep trying to kill you. Of course, I suppose the problem is that the ad doesn't exactly convey that. But the point is to grab some attention, which I think it does.

      --
      Fanatically anti-fanatical
  12. Re:Why spell it out? by soft_guy · · Score: 1

    They are worried that you'll be confused and think they mean the 2080s.

    --
    Avoid Missing Ball for High Score
  13. Where are the videogame ads? by johnfink · · Score: 1

    Do ads for anything related to PC audio/video/controllers qualify as video game ads now? Out of 24 examples, I can count the actual video game ads on one hand. Any list of the worst video game ads that doesn't include that original Zelda ad with the wierd guy jumping around screaming "Tektikes!" just isn't a proper list.

    1. Re:Where are the videogame ads? by CronoCloud · · Score: 1

      That ad wasn't so bad. It conveyed what the game was about, sword swinging! When I first saw it I got the impression that Zelda was some kind of action RPG style game, a genre I'd not seen on consoles. At that time I didn't own a PC so it was nice to see that some kind of RPG style game was coming to a console.

      The worst Zelda commercial is the rapping nerd one.

      "It's the Legend Of Zelda and it's really rad,
      Those creatures from Ganon are pretty bad,
      Octoroks, Tektites and Leevers too,
      But with your help our hero pulls through."

      shudder.

    2. Re:Where are the videogame ads? by SatanicPuppy · · Score: 2, Funny

      Hey, clearly as an ad, that one kicked ass! Jesus, decades later you can still remember it? That's fricking genius.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  14. Daikatana by hansamurai · · Score: 1

    I was gonna stop reading if the first ad wasn't the John Romero Daikatana ad. Luckily for them, it was and I smiled a little inside and remembered PC Gamer magazine. Unfortunately for them, the next thing I saw was that I was on page 2 of 12, and quickly exited that window.

  15. Zellldaaa! by Anonymous Coward · · Score: 0

    I still remember the Zelda ads from the '80s... and I didn't even have a Nintendo.

  16. Obligatory? by Tarlus · · Score: 4, Funny

    It's the Legend Of Zelda and it's really rad,
    Those monsters from Ganon are pretty bad.

    ...I'll stop myself.

    --
    /* No Comment */
    1. Re:Obligatory? by mjhacker · · Score: 1

      And of course, the kid that introduced him to Zelda had thick glasses. Because only kids that are nearly blind know about video games.

    2. Re:Obligatory? by Tarlus · · Score: 1

      Because only kids that are nearly blind know about video games.

      ...and also how to rap, apparently.

      --
      /* No Comment */
  17. Re:Why spell it out? by UbuntuDupe · · Score: 1

    yeah, good point. If they say "late eighties and early nineties", I'll know they're talking about the 1980's and 1990's. But if they say "late 80s and early 90s", I'll have no way to discern that.

    Thanks for the heads-up.

  18. Lawlz by Anonymous Coward · · Score: 0

    Note to Scott Sharkey: You are not Seanbaby, nor are you half as witty. Please leave the funny in more capable hands.

  19. My take on the Daikatana ad by Stormwatch · · Score: 0, Troll

    Check it *here*. Romero himself thought it was kinda funny. By the way... if you get the joke, consider yourself a true nerd^H^H^H^Hhardcore gamer.

    1. Re:My take on the Daikatana ad by Anonymous Coward · · Score: 0

      Troll? TROLL?! Who the hell modded this troll?

    2. Re:My take on the Daikatana ad by Anonymous Coward · · Score: 0

      I did, please don't link to sites full of furry porn.

    3. Re:My take on the Daikatana ad by Stormwatch · · Score: 0, Flamebait

      It's MY art, you asshole!

  20. Re:Why spell it out? by Orthodork · · Score: 2, Funny

    "shorter, and quicker"? If your time is that goddamn valuable, maybe you shouldn't be reading an article about old videogame ads.

  21. Defender Jingle by SkipNewarkDE · · Score: 1

    The worst, and I have this song STILL stuck in my head... the Defender jingle from the early 80's for the Atari... The Defender sees lots of alien ships The defender sees lots of radar blips Each blip is a ship On a body snatching trip! When you play a game of Atari... Have you played Atari today!

  22. No real game play == bad ad by Peter+Cooper · · Score: 2, Insightful

    Video game commercials are still bad, in the most part. It's only this year I've noticed video game commercials start to use actual in-game footage, rather than pre-rendered crap.

    Using pre-renders is also a big problem on the net. When I hear about Gran Turismo 5 (or whatever), why do they always show us great pre-rendered shots that are totally unrepresentative of what you'll see in the game? I don't want to see a preview video of the cars from the outside.. I want to see the actual gameplay footage. Yet, people drool over the pre-renders, and then when the real game hits.. it's never as good.

    I guess this is a problem with all advertising, however.. but it seems particularly dishonest with videogames to me.

  23. Glass houses? by liak12345 · · Score: 1

    If your article went from 1 page in length to 12 pages because it's in a 3"x4" box lined with advertisements then drawing attention to how horrible advertisements are may not be in your interest.

    1. Re:Glass houses? by Tim+Browse · · Score: 2, Insightful

      I particularly liked the way he bitched about the lack of the female assassin characters in Half-Life, and used this as his entire basis for mocking the ad, and then obviously got emailed by a hundred thousand gamers saying "Dude, did you even play the game?"

      I can't imagine anyone who actually played that bit of HL to forget the ninjas - it wasn't like they were easy to kill. Most people's first encounter with them was accompanied by the words "What the hell was that?!", usually quickly followed by some kind of death.

      I also like the whole post-modern uber-cool irony employed about how dumb and shallow marketing people are to use sex to sell ads, and then to say something like "That's an extraordinarily ugly woman."

      And the bonus of a "John Romero's hair is like a girl's hair!" joke. Maybe the brief for this piece was that his jokes had to be of the same vintage as the adverts.

    2. Re:Glass houses? by meta-monkey · · Score: 1

      Well, not gonna lie...I thought that was a really unattractive girl, too, until I saw the last line.

      --
      We don't have a state-run media we have a media-run state.
  24. Of course they are. Example: by Anonymous Coward · · Score: 0

    (cutesy voice) Nine girls! One island! You do the math! Tee hee!

    You know the commercial. And I know I'm not the only one who gets this sickening image of a balding, obese virgin sitting in his parents' basement.

    Actually, considering most video games these days are crap, is it any wonder that the commercials for them are as well? You can call it filet mignon if you'd like, but a steaming pile of dog shit is still a steaming pile of dog shit.

  25. Re:Why spell it out? by soft_guy · · Score: 1

    "late eighties and early nineties"By this, you do mean the 1780s-1790s, right?

    --
    Avoid Missing Ball for High Score
  26. Does anyone remember this add? by rsilvergun · · Score: 1

    it was a Neo-Geo add which ran in Video Games & Computer Entertainment back in the 90's. There was a picture of a yuppie type and a hot chick in lingerie and a caption along the lines of "He used to spend all night playing with me."

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:Does anyone remember this add? by Rah'Dick · · Score: 1

      You mean this?

  27. Stuck in my mind by Rah'Dick · · Score: 1

    There was one ad for Jet Set Radio Future that I had seen on German TV some years ago, unknowingly what game that might be. I thought it was cool as hell, but I only saw it once and never again. I didn't care for consoles back then, but when I bought my used Dreamcast and got the original Jet Set Radio with it, I remembered the ad and, luckily, found the full-length clip.

    That, and the Polaroid: "Resignation" ad were the only ones that kept stuck in my mind long enough to make me search for them years after I initially saw them.

  28. Yes! by rsilvergun · · Score: 1

    that's it. I'm amazed anyone but me remembered it. :).

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  29. SOCOM 2 and Jester by Phaxn · · Score: 1

    There are a few shinny stars when it comes to videogames Ads. Take the SOCOM 2 Ad, i was dying the first time i saw that. Jester? Doh, Jester just killed me! What's he doing?

  30. Correction by Opportunist · · Score: 1

    The music played is a blood-drained, lifeless version of Tears for Fears' "Mad World". I dimly remember hearing this as a "new hit" some 2 or 3 years ago and going near ballistic over what was made out of a very sad and angry song with a lot of impact, heart and soul. What was an outlash to the world turned into self pity. They bloody well made a perfect song emo!

    Well, I might not be the target audience for the commercial, remembering the (by far superior) original "Mad World" and hating the copycat version.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.