Award-Winning Ad Taken Off Air In Australia
bol_kernal writes "An award-winning advertisement on Australian TV for the new Hyundai 4WD has been pulled from being broadcast after stations received 80 complaints from concerned parents. The ad consists of a small child, age around 2 years, cruising down the road, window down, arm out the window, in his new Hyundai 4WD. He sees a girl of the same age standing on the side of the road, pulls over picks her up, and they go to the beach together. All in all it's cute, funny, and very well done. The ad aired late in the evening (8:30 pm or later), but it was pulled due to concern from parents about the copycat risk. What I want to know is, where has the responsibility of parents gone? Is the world becoming so serious — or so frightened — that fantasy is no longer allowed?"
Geezus, we even had folks complaining about a *robot* who had a *nightmare* about suicide.
It wasn't sweet, or cute, it was disturbing, and wrong on so many levels... (apparently small, unnaturaly placed children disturb me)
You can learn a lot about a person if you just take the time to inject them with sodium pentathol
Hypothesizing about fantasy amounts to fantasizing! I move to have this story removed from /. Sign below.
In case you hadn't noticed, Australia is a de facto state of the USA now.
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PGP Key ID 0xCB8FF658
Is the world becoming so serious -- or so frightened -- that fantasy is no longer allowed?"
With one caveat. If it involves wealthy actors who play married hitmen trying to kill each other with everything from knives to rocket launchers, it's ok. Same thing with movies depicting armies systematically destroying each other with machine guns, bombs, flamethrowers, etc. Basically, the bigger the magnitude of the killing, destruction, and carnage, the more acceptable. The smaller the scale, the more freaked out people get.
Read the EFF's Fair Use FAQ
Here's the ad on Youtube:
http://youtube.com/watch?v=g37Z8Scbj8E
I always wondered where all the Bush voters came from.
Read the EFF's Fair Use FAQ
All in all it's cute, funny, and very well done. The ad aired late in the evening (8:30 pm or later), but it was pulled due to concern from parents about the copycat risk. What I want to know is, where has the responsibility of parents gone? Is the world becoming so serious -- or so frightened -- that fantasy is no longer allowed?"
Let me preface this by saying that I am a conservative Christian. Now, I have done some research and found out that most electronic devices that emit photons and audio waves have a switch which allows me to turn them off. The effort required to do that is even less than it is for me to get incensed and make a complaint. Why don't other people get this? Don't want to see it? Turn it off. Don't want the kids to see it? Turn it off.
Don't give those crazy 2-year-olds any ideas!
___
If you think big enough, you'll never have to do it.
That's actually the very end of the television ad that was pulled.
How on earth is a toddler going to reach the accelerator and brake pedals in any regular car, let alone a 4WD, whilst being strapped in to the driver's seat, especially given there's no way he could have been able to see over the dash board without sitting on a cushion or something?
It's sad that we're seeing this kind of braindead parental nonaccountability, invented in the US, spread like a disease to other countries. Cultural evolution will officially come to a screeching halt when nominally immune countries like Japan show signs of infection.
People getting scared, frightened about the most innocent things.
There is a saying I've heard many a time: HARDEN THE FUCK UP. Seriously, if people keep raising hell about such trivial matters, soon there won't be any imagination, any creativity, any fun in the world. People will be afraid to do ANYTHING due to lawsuits.
It will be a truly dull place to live in.
Whoa, whoa, whoa! I think we're all missing the point here, folks! It's not the kids driving and picking up kids, but how they're driving.
/.
Two-year olds driving, yeah, that's cool, but what if they start acting out what they see on TV and driving on the left side of the road? Trying to steer the car from the passenger side? What kind of example is the media setting for our kids?
Won't someone think of the CHILDREN!
Crazy foreigners, corrupting our American youth...
Yes, I realize non-U.S. citizens read
We had the ad screening here for quite a while in NZ. It's a two year old driving a car, for pete's sake. How can they be worried about copycat crimes? Two year old's still think throwing poo is fun... which it is... but that's beside the point.
So even though the advert in question is pretty innocuous I am not too disturbed if it has been pulled. As I see it, whats the downside, an advert is pulled. Whats the upside, a very unlikely (IMO) copycat event is prevented. I can live with that.
This happened in Australia, so all your talk about religion, sep of church & state, etc. is so far off base I don't know where to begin.
Anyways, here's what TFA says
So, if it was just the complaints, it is likely that nothing would have happened.
BUT, as it turns out, a literal reading of the applicable Code suggests to The Advertising Standards Board that the complaints are legitimate.
This is exactly why there are government agencies who do such investigations.
[Fuck Beta]
o0t!
This has nothing to do with religion. This is a bunch of do gooders who think they are smarter than everyone else, and therefore, have the duty to step into the lives of others. It's called "Liberal Fascism" and seems to be growing by the day.
I wonder if I use bold in my signature, people will notice my posts.
Responible parenting means taking responability for parenting your child. It does not mean having the Government step in and do it for you.
Instead of complaining about the ad, it would have been better to talk to their children about it.
I wonder if I use bold in my signature, people will notice my posts.
First I thought the U.S. was becoming the ultimate pussy nanny-state (oh no, we can't see boobs!).
Now Australia did take their peoples guns away, now they're pulling a commercial we would probably allow in the U.S. Let the race to see who can be the biggest pussy begin! Hey! No running! Somebody might get hurt!
The preceding post was not a Slashvertisement.
Personally I think that they should have tracked down every one of those 80 complainants and removed their children from their care. If they feel that they are unable to prevent their kids from copying something like that off tv, then they are obviously not providing a safe environment in the home, and should not be allowed to continue raising their children.
If you had a child who, after seeing this ad, decided to run out and take off in your SUV, and was able to get away with it, there are problems with your parenting so deep and serious that it doesn't matter how many commercials you manage to have banned; your kids are fucked.
responsible parenting has gone somewhere; in the process, it also grabbed hold of some of our liberties and took off with them.
my pet machine
Having actually seen the add I can tell you that the presentation made me want to go shoot some babies, honestly, I'm glad its off the air, pity it wasn't for the right reasons (Cute enough to want to make me scratch your eyes out obscenity). As for the actual reason, there was something in the presentation that made it not right, and yes I can just see some 4 year old grabbing mumies keys while she is topping up the Prozac, and attempting to have some 4 wheel fun.
Pity they don't let evolution run its course now days...
GPLv2: I want my rights, I want my phone call! DRM: What use is a phone call, if you are unable to speak?
As an Aussie may I be the first to say "bugger!".
Yeah we are like the states, in that we are also continually embarassed by our official representatives. They played the ad on the (after hours) news and talk shows the other night, I doubt it will stay banned for long. Besides, it doesn't really matter now since more or less all 20 million of us have paid some attention to it for free.
My hunch is all 80 of them belong to the bunch of neo-nazi's that call themselves the "Family first" party.
It's also interesting to note that this happened on the same weekend that Dick Chenney came to town. Security ground Sydney to a halt while Dick enjoyed a taxpayer funded $2M "beer with the PM", and (with not a little irony), pontificated about "violence and disruption".
"We want David Hicks back.": Our PM and AG will "do everything they can" except utter those five words since well they would...ummm....hand him over, as they have for every other nation after the US supreme court desicion was made a few years ago. This and several other issues has now made the PM's own seat in parliment very vunerable in the next election, (4% swing is required to unseat him). BTW: Please don't use the above information to infer the opposition are in any way more competent than the current crop.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
To be honest, if you've got kids that age who know how to get into your 4WD, start it up, have the strength to pull the handbrake off, and can drive stick... they should really be in a circus.
But it didn't get pulled just because there were 80 complaints. Because there were complaints, it was investigated by the Advertising Standards Board, who ruled that it broke existing rules by showing illegal driving activity. Since it was found to break the rules, it was banned. (This is all from the article.)
Now, you can say the rules are stupid for banning ads like this, or that the 80 people were stupid for complaining, but I don't see how you can argue with a system which only punishes ads if
(a) they break rules that were in place anyway, and
(b) only if someone complains about them.
If you all Google Slashdot, will it Slashdot Google?
This advertisment never got any complaints in New Zealand. It was designed for NZ and I would assume they started playinng it in australia after it won the NZ Fair Go Top Advertisment award.
Here the only complaint we ever got was the fact that it got boring after you saw it for the first time and they wouldnt stop playing it.
Its high time that the sterling advice to be found on The Onion were taken more seriously by parents:
_ experts_call_for
http://www.theonion.com/content/news/child_safety
Kenneth McMillan is a hero of the American People!!!
In the free world the media isn't government run; the government is media run.
Everyone laughs that parents are concerned about a copycat risk, but let me be the first to say that this risk is real. At the age of two I managed to get a hold of my mother's car keys. I decided I would do her a favor and start the car for her. Lucky for me, the car had a manual transmission and happened to be in gear. So as soon as I started the car, it slowly began to drive down the street. I wasn't quite strong enough to turn the wheel, so I soon found myself headed straight for a telephone pole. I got scared so I tried to stand on the pedals (at the time I didn't know which was which). After a couple of tries, I managed to find the brake. The car stalled about a yard away from the telephone pole. Oh, and did I mention, my baby sister was in the back of the car, in her car seat? Well, she was. Anyway, neither I nor my sister were hurt, but we easily could have been. Some children are already a handful; they don't need any more ideas. NB: this is a true story.
Had the goverment stepped in - you'd have a point. But it didn't. The goverment responded to concerns, which is very different from 'stepping in'. (I shouldn't have to point out that responding to the concerns of its citizens is one of the basic functions of goverment.)
These commercials are incidious. Just like you dont get handsome, smart, creative and out-going from drinking Coca-Cola, but rather you may get more pimples, the sugar/caffeiene rush may boost you for a few minutes, and then over the longer run you get more dull and slow-witted.
You will be sure some kid will try this because it is shown on TV. Its not the parents job to foresee everything the child might do due to watching TV.
Rather, it is the parents duty today to bring up the kids without resorting to the TV and videogames.
Upbringing based on real-life, with real risks and real pain. Talking doesnt help when youre already living in a virtual reality. People talk about things all the time, complain about what should be done in the community. Talk is cheap. If you believe you have only one life, you better start to really live it.
http://www.debunkingskeptics.com/
Here are some things I've noticed about my two year old:
- At her own whim, she will copy almost anything that she sees or hears
- The distinction between saying "You must try to drive the car" and "You must not try to drive the car" is VERY subtle to her toddler brain
- Controlling her actions is very different from the type of programming I usually do
- Like other two year olds, she does things that she knows her parents will not approve of
- She already pretends to drive our car, and has worked out how to sound the horn
I'm sure seing someone "like her" driving a car would be quite a powerful image to her.
Personally, I have no problem with 80 parents choosing to complain about this ad. You don't choose the adverts that are injected in to the programs you watch. Though my wife wouldn't approve, I can imagine a scenario where I was watching (what I considered was) an appropriate program recorded late at night with my daughter in the room.
"Responding to the concerns of its citizens" also got us the Inquisition, the Salem witch trials, "blue laws," Jim Crow laws, and all kinds of other stupidity over the course of history. Hell, the Roman Empire destroyed itself by "responding to the concerns of its citizens" by giving them too much bread and circuses!
In other words, the fact that some citizens are concerned about an issue does not mean those concerns are valid! (I shouldn't have to point out that distinguishing between valid and invalid concerns is (ideally) also one of the basic functions of government.)
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
That re-enforce my view that 1984 should be made required reading in every form of education. It's downright scary that it's not a government that is doing this, it's actual citizens, why do things yourself when you can convince everyone else to do it for you?
Whatever happened to selling a product on the merits of the product? Just for fun, watch a run of ads and ask how many ads now show a product being used in a way that is legal, possible under the laws of physics and by human beings. It's so silly that most products aren't even products, they're sold as fantasies irrelevant to what they are actually used for.
Remember that most Parent Groups are very small, but very loud, groups! They do not represent the majority of the public, but somehow they always win...
I guess there should be another group consisting of "normal" parents who fight for common sense...
If it's a voluntary code of practice, then the ASB has no jurisdiction. If it's not voluntary, it's prior restraint... Unfortunately, we don't have the First Amendment here in Oz.
There is always risk. If you or your child can't deal with the risks of the real world, you might as well prepare to face it early. Otherwise you shouldn't even be driving a car.
;)...
This advertisement doesn't really increase the risks significantly at all, since all kids want to pretend to be like mommy/daddy.
Basically, your child is going to copy you and other people. If you do things right, your child will be copying you primarily, doing things right.
I remember pretending to drive a car when I was very very young. And at one point in time I also had a toy steering wheel which I was allowed to use in the car. At no time was I allowed to touch the _real_steering_wheel_, the gear shift, parking brakes or anyone busy driving a car.
Lastly, the chances of dying in life are 100%. So if you are risk averse maybe you should sign up for one of those eternal life assurance deals
One of the biggest problem in child rearing today is treating toddlers and young children like adults. You don't talk to them about it. You just tell them not to do it and then you supervise them. Remember if you cannot reach out and grab your toddler they are too far away.
Undetectable Steganography? Yep, there's an app fo
http://www.news.com.au/story/0,10117,21170425-421, 00.html?from=public_rss
The incident is pretty recent - 22 days ago. Sorry, it wasnt her dad - it was a bunch of way-too-young kids who persuaded some local bloke (bit of a slow character by the sounds of it), to let everyone jump in the hilux and go for a yippe ride round the dirt roads.
We are talking about a 14yo driver and other kids aged as young as 13.
Very similar to what happens in the advert - except without the slow bloke, and the kids in the story have 10 years on the kids in the advert.
This story was graphically posted all over the news for several days running, so it was probably really bad timing on Hyundai's part to play this advert at this time.
Other than that, our advertising standards in Australia are delightfully liberal, and I dont think this story really reflects that reality. Just take the headline in some context and you'll be right mate.
To be fair, the kid is driving like a maniac.
In the land of the blind, the one-eyed man is kinky.