Google Ads Are a Free Speech Issue
WebHostingGuy writes "A US Federal Court recently ruled that ads displayed by search engines are protected as free speech. In the case at issue, Yahoo!, Google, and Microsoft were sued by an individual demanding under the 14th Amendment that the search engines display his advertisements concerning fraud in North Carolina. The Court flatly stated that the search engines were exercising their First Amendment right of free speech in deciding what ads they want to display."
But, but...! (*waits for someone to whine about discrimination*)
Seems to me it would have been association, not speech, but I am not a Constitutional lawyer.
Food not Bombs is a nice platitude but it breaks down when you notice that the Bombees are usually well fed
Good to see the human rights of search engines being protected.
Ah, wait...
The outcome of this case should've been obvious from the very beginning. Of course Google, Yahoo, Microsoft don't have to display his ads. It might be in their interests to display them since he will pay them for it, but why should they have to? He's still allowed to spread his information elsewhere.
"Wahh wahh... Google/Yahoo/Microsoft won't display the ads I want them to."
This whole case is troublesome. Something just doesn't add up right.
Have you read my journal today?
Surely there has to be some distinction between 'Free Speech' and blatantly lying in advertising (what we in the UK call false advertising).
Is there an equivalent rule in the US, or can any company invent any old rubbish about their product and have the lies protected by 'Free Speech'? Obviously there's more to this case than that, but isn't the judge setting a dangerous precedent?
Get ready for 'there's no such thing as Climate Change' adverts sponsored by Smogmaker Industries, followed by: 'Of course smoking is good for you!'
I'm going to transform myself into a mighty hawk. Either that or I'll just go and work at Dixons, haven't decided yet.
Anyone know what the "you are invited to take a drink at the firehose" thing means on the front page?
There was a case about an enivornmental group suing a power company to put an advertisement in the power company's bills. The court ruled that the power company didn't have to include the advertisement, even at no cost to themselves, because it would force them to either contest what was said in the ad, or implicitly agree with it. I don't see how this is any different, except it involves that internet thingy. Maybe a lawyer looking to make a quick buck?
http://bgcommonsense.blogspot.com
This... "gentleman" acted like google is public domain and not a private company which it is. If there was any dissenting voice in that courtroom justice would not have been served.
The original generic sig.
No, we pretty much have the same rule as you do but since it's rarely enforced, people like Kevin Trudeau can continue to peddle crap which claims to 'cure' dieting even though by claiming such, he is required to submit his products for testing to verify their claims. Since you're not from the U.S., any product which claims to cure an affliction must be tested by the FDA to prove it's claims. If, however, you say that the product helps to relieve the symptoms of X, then it's not subject to medical scrutiny. See this FDA page on how things are supposed to work.
Which he hasn't and never will. The only time the FTC stepped in on his lame ass was when he sold the products themselves. The FTC shut him down based on his infomercials so he adjusted his snakeoil salesmanship to only sell the books which tell you what products to buy. Since his books are protected Free Speech, PROFIT!
See this link and this link for what a con artist this guy is and how he's endangering peoples lives with his lies as well an analysis by a doctor about his claims.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
Yes, there is. In fact, there was just a big case concerning false advertising a couple months ago. Some of those "magic super pill" weight-loss-in-a-bottle companies were fined massive amounts of money and told to pull their commercials and never show them again.
However, this case isn't about false advertising, it's about search engines refusing to advance one idiot's personal views under the guise of advertising. So the judge is using the First Amendment to reinforce the idea that said engines don't have to run those ads if they don't want to, for any reason they don't want to, as opposed to the idiot's claim that they DID have to because he is entitled to due process in a public forum (which was a frivolous claim anyway, since Google is not a government entity and is not a protected public forum).
ACs are modded -6. I don't read you, I don't mod you, I don't see you. Don't like it? Don't be a coward.
The judge should go read the US Constitution, and what the Founding Fathers wrote about what they were doing. What is *explicitly* meant by "free speech" is freedom of *political* speech, and fraud in NC sounds like just that....
mark
The guy has two websites, one complaining about a North Carolina polititian and the other about China. He submits his ads to Google, Microsoft, AOL, and Yahoo who either ignore him or refuse to run the ads. Google and Yahoo even delists his sites. He sues all (dropping AOL later) saying the companies are public places (like malls) and he should be allowed free speech. He also says there's a common law contract such as between innkeepers and guests.
The judges take each item and reply that it doesn't apply and dismisses each claim. Google et.al. are not Inns, Shopping Malls are private companies and not subject to free speech laws. He's not a citizen of Delaware so not applicable. No actual damages occurred so no claims are valid.
The only charge left is breach of contract between Google and this guy.
The interesting thing in general that I learned was that judges and lawyers are basically researchers. They take each point and find case law that's already been rendered and reference it in their judgements. The case is actually more interesting reading because of that.
[John]
Shit better not happen!
So basically, it's OK for any of us that own a website to allow any kind of advertisers we want, but if you're a large company like Google or Microsoft, you all of a sudden have to be charity? I realize it's fashionable for people to attack THE MAN!!!11, but they have rights in this just like everyone else. Besides, they can't take on another advertiser. They're too busy showing full sized banners for those stupid spyware-filled 3D IM things, among other crap.
Let's stop dilly-dallying and just change "-1: Overrated" to "-1: Disagree" or "-1: Doesn't Subscribe to Groupthink".
The other problem is that weight loss, and "low energy" aren't considered medical issues and therefore you can claim to treat them without all the usual requirements applied when making claims about medical products.
His right of free speech is exactly that - the right to speak. There is no corrollary requirement that other people listen, or that they facilitate his his free speech.
So Google free speech right prevents this other clown from spreading his right of free speech... I run Google Ads myself, and have looked at MSN's and Yahoo's and as far as I recall they openly state they will refuse ads for any number of reasons...hate sites, slander, adult content, etc, etc, etc...
dB Masters
This area of law is usually described as the "negative right to free speech"; namely, the right not to be forced to speak.
For example, in Wooley v. Maynard, 430 U.S. 705 (1977), the Supreme Court overturned New Hampshire's motor vehicle regulation that required motorists to display license plates declaring "Live Free or Die". The court held that a person can not be forced by the government to display an ideological message on his private property. In West Virginia State Bd. of Educ. v. Barnette, 319 U.S. 624
(1943), the Supreme Court held that students did not have to recite the pledge of allegiance, since the government could not force a student to declare a belief.
Lastly, a private individual is not subject to the requirements of the 1st Amendment. A private individual is not the government. While the government can't force me to say anything, I might take on contractual obligations to make statements. However, if I fail to make those statements, a court would not force me to make those statements. It would hold me liable for money damages, unless it could find a very compelling reason to make me speak.
No, they are private businesses. It's almost like the "No shoes, no shirt, no service" sign pointed out repeatedly in "Fast Times at Ridgemont High".
However, freedom of speech? Come On! Is it a political opponents free speech to display their damn ad in my front yard now...or wait, would that be ME displaying an ad for say HUSTLER on my front lawn and protected by free speech?
Then I guess you'll be really upset to learn that they have even MORE rights: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
See that little "of the press" part? They can publish (or not publish) what they like - so long as they aren't violating the law. Editorial decisions have significant protections under the US Constitution.
Do you realize that, by this being published in Slashdot, the guy got more publicity than if he had simply been allowed to publish his ads on the three ad networks?
Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
Sounds like a typical front page at Digg.
I assume you are a part of the "Companies should not be people!!" crowd that has been frequenting Slashdot?
Let me shed a bit of light on the obvious misunderstanding. Companies are not regarded as people. If they would, there would not exist separate laws for companies. The last time I checked, companies had significantly fewer rights when making purchases, and I can't see any requirements for private individuals to publish audited accounts of their lives. Per definition and logic, claiming that companies are regarded as equal to people is therefore plainly and irrefutably false. It is, again, completely incorrect and ignorant to claim that companies are by law considered to be in all ways equivalent of people.
What is however completely correct is to say that companies are considered to be 'legal persons', a special type of person (that is, again, not equal to a person on the street, in case you missed it the first time) for whom there exist separate laws. The rights of the 'legal person' does however have some significant overlaps with that of actual persons. This includes, for example, the right to not have published lies about them. That's a right individuals have, and a right companies have.
You would probably argue that it's a right companies should have - I would argue it's absolutely, by pure moral standards, equally right. Should people have a right to make placards of you with "Pedophile!" under and staple across town? You would say not. What if five people band together to do business, and call themselves a trade name, does that make it _morally acceptable_ for people to publish "This company trades in child sex!" placards about their _legal person_? Obviously not. The rights that overlap between legal persons and actual persons are for a large part very morally justifiable.
In short,
1. Companies were never considered "equal to individuals".
2. They do however have a significant overlap in rights and obligations with actual people. The difference is largely that companies have significantly less rights and more obligations.
3. The rights that overlap are, in my view, completely morally justifiable. Including the right to free speech, and the right not to have lies (incorrect facts, not opinions) published about you.
You are naturally free to disagree, but rather than the current mindless repeating scattershot of "companies are obviously not people and shouldn't be, that is the source of all our problems", please phrase your arguments in terms of specific rights that you feel companies should not be allowed from a moral perspective and the reasons for and against, bearing in mind that you still feel those rights are very important for individuals.
Well - they should have free speech rights, since they have their own social security numbers and are their own entity.
I would be all for taking away their 'free speech rights' if you agree to take away the double taxation that occurs in corporations.
The World Wide Web is dying. Soon, we shall have only the Internet.
Google, Overture, and many, if not all, of the other major ad services will NOT accept paid ads, no matter how benign, from cannabis / marijuana information websites.
And since the major paid ad services are basically an oligopoly, that leaves such objectionable websites with little to no alternatives...
Even worse, Google, Yahoo, etc can choose to reject / demote websites they don't agree with in their free search listings too at any time...
Freedom of speech is all well and good in the marketplace, but tends to severely breakdown in an oligopoly environment.
Ron
A poor soul being sued for installing AdBlock on his Firefox browser because it limits 1st amendment rights of some big corporation?
If google now has the freedom of speech argument to reject an advertiser, I'm guessing that they now have the responsibility that comes with that speech. If one of the advertisers they allow does something wrong with their ads, it would now be much more difficult to argue common carrier, etc rights that they shouldn't be held legally responsible as well; since they approve/disapprove of the ads.
So does this mean that using an adblocker is censorship...
*ducks*
If I have nothing to hide, you have no reason to search me
I understand that the search engines are private entities, and can do as they please regarding what they choose to advertise. However, I'm not entirely comfortable with private ownership of the medium used for public discourse. There are opinions which are never heard in America simply because the media is corporate owned and simply refuses to publish said opinions.
I could care less what private entities do with their own networks, but our public discourse should not be limited to a privately-owned medium.
The society for a thought-free internet welcomes you.
See this link [go.com] and this link [salon.com] for what a con artist this guy is and how he's endangering peoples lives with his lies as well an analysis by a doctor [infomercialwatch.org] about his claims.
Con artists/medical quacks are one of the few selection pressures that we have left in our society. This guy helps select against stupidity! We should be protecting his business from completely disappearing so the stupid will buy into his medical claims and remove themselves from the general population.
This decision is based on the premise that "search engines are not state actors" and thus have the right to choose what ads they will display. If the government were to pick and choose the same way, it would be a free speech violation.
Here's the problem: Google, and all major corporations really ARE government players, they're all bought and controlled by the same New World Order power structure that runs the government. It's just all done under the cloak of secrecy so we, the "ignorant masses," don't figure out what's going on. The truth is that this is the covert means by which America's Constitutional system of government has been dismantled, and by which the whole world is being delivered into the hands of a global dictatorship run by European banking elite.
I assume that this is sarcasm of some sort, but considering for moment that it might not be: AC, Do you propose instead that Google, Microsoft, et al, _not_ have free speech rights, and be _required_ to print, publish, display, etc. anything that a paying customer demands of them? Should this lack of a right to free speech extend beyond websites into other forms of publication? If I publish a novel, should I be required to fill it with ads if someone is willing to pay for it? Essentially, this could be interpreted as saying that a company (which could be 1 person or 1,000,000 people) should not have rights that extend beyond the right of a person or organization with the money to pay for an offered service, i.e. the right to _consume_ trumps the right to speech, or the lack thereof. I'm not sure I can follow this logic.
If bullshit were music, you'd be a brass band.
An exception to FDA rules are a homeopathic medicines, which are subject to essentially no regulation so long as they are intended to treat "minor" conditions. Homeopathic medicines are the ones where you dilute as much as possible some "agent" that would be thought to cause a similar condition. So, for example, for insomnia, you take a pill that contains super-diluted coffee. No, I'm not making this shit up, go to your nearest whole foods and check at the homeopathic medicine section. On the back of the box (or tube or whatever) it will say ACTIVE INGREDIENT: give indications, and will nowhere say something like "these claims have not been evaluated by the FDA" (which they haven't).
Then I guess you'll be really upset to learn that they have even MORE rights: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
See that little "of the press" part? They can publish (or not publish) what they like - so long as they aren't violating the law. Editorial decisions have significant protections under the US Constitution.
Actually, they can publish or not publish whatever they want, and congress is not allowed to make it illegal. The way you worded it is almost a catch-22. Of course, congress had passed many laws that do abridge those freedoms, but they are largely tolerated as being reasonable. (libel and slander laws, copyright, etc.)The right to speak includes - outside of some very narrow exceptions - the right not to carry someone else's opinions as well. Some cases have ruled that even public transit agencies have the right to choose not to carry certain ads. Further cases have refined that such that, for example, corporations have the right to have public opinions and to make them public. But it's also important to note that a private organization that publishes material has a right (within certain limits) to decide what it will or won't carry. You can't carry ads which are themselves illegal, and conversely, many cases have held that a newspaper has the right to choose not to carry certain materials if they don't want to.
A state law in Florida attempted to do for newspapers what the Fairness Doctrine did for television stations: require when a newspaper supported a political candidate or provided space to one, that they had to also give space to others, or when they expressed an opinion they had to give time to the other side, or something like that, I'm not exactly certain which it was. Courts found that requirement unconstitutional and struck it down.
Now, the only time that a particular place can be required to carry someone's message is when they are considered a common carrier (such as a telephone, telegraph or cable tv system). They generally were required to provide service to anyone who could pay the same rates as anyone else, because they were granted an exclusive license to operate, or, today, they have the use of a limited resource - the public right of way - to provide service to customers, since the customers can't build their own phone lines across the roads (the way, say, anyone can buy a car and drive it on the highway), they have to provide service to anyone who can pay.
The ostensible reason the Supreme Court upheld the Fairness Doctrine with respect to broadcast stations is that they have a license to use extremely limited airwaves and should not be permitted to monopolize something which is a public resource. Of course, this is a hard argument to make today because the television stations tend to presume that they own the airspace they have and any dispute of their exclusive rights should be resisted vigorously, hence the usual fights over even small and marhginal organizations operating low power television. But the argument still can be applied; not everyone can run a television station because "their ain't that much room available" in the airspace.
Now, it's arguable that none of these search engine companies that accept ads are in any way a user or licensee of a limited or public resource or have some special condition that requires them to in some way be declared to be common carriers.
The lessons of history teach us - if they teach us anything - that nobody learns the lessons that history teaches us.
In the next to the last paragraph, the last line should read "there ain't that much room available." Now, if you don't like use of the word "ain't," then substitute "isn't."
The lessons of history teach us - if they teach us anything - that nobody learns the lessons that history teaches us.
The Fourteenth Amendment applies to States, not private individuals. What a fool. His counsel is a bigger fool for allowing his client to entertain such nonsense. He should be sanctioned under Rule 11 for bringing a frivolous claim not grounded in law.
and should a web advertiser be allowed to censor an ad which is paid for? Google et. al. are making their money from advertising. I believe the analogy to a newspaper is appropriate, not the analogy to a novel.
How often do newspapers censor paid ads?
If internet businesses had developed a business model different from TV and newspapers, such as novels you normally buy without paid advertising, I might feel differently, but that's the business model that their geniuses have adopted, and which we fools support.
(hence the need for spam blockers, adblocker and RIP)
There's alot of less-than-informed beliefs surrounding this topic.
.. it re-leveled the playing field. Again. For $5 a month, you can say (nearly) anything you want, and the whole world has the opportunity to see it. If you actually have something interesting to say, you can build your own audience, and then refuse to grant others access to your audience :)
The fact that you have the right of free speech does not obligate me in any way, shape or form.
The misconception stems from the confusion between speech and access. Because I don't have much of an audience, no one really cares that don't have any obligation to grant you access to that audience. But access to Google's audience suddenly appears to be a right, and refusing access to that audience seems like censorship. It's not.
Google is not denying your rights to free speech, they're denying you access to their audience.
On the up side, that's the nice thing about the internet
The First Amendment does not restrict itself to *political speech*. The word "political" is not used anywhere within the U.S. Constitution, much less the First Amendment, therefore there is no "explicit" about it. Perhaps you meant "implicit"? In either case, it *is* clear from the full text of the First Amendment that *all* speech was intended to be covered, not just "political speech".
To whit:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
Notice the mention of religion? Notice the mention of the press? These are not necessarily related to "politics".
Of course, being from Central Florida, I don't expect you to really give much attention to the actual US Constitution - just the Katharine Harris Abridged Edition.
Been there, Done that, Sold the t-shirt to the next idiot in line
I spend most of my time trying to ignore google ads now that popups are either gone or nullified by popup blockers, but I hadn't thought of this point. There's no way this guy's site would've had anywhere near the amount of traffic that slashdot provides without this article. As noted above, he's not only not having his ads show, google and yahoo have delisted him.
" . . .for insomnia, you take a pill that contains super-diluted coffee."
I obviously knew that the stimulant effect of coffee is diminished as you dilute it, but I had no idea there was a threshold at which it would actually start to put you to sleep.
Is now a civil rights violation.
Censorship, properly, is the exercise of power to prevent speech or disclosure.
This ruling is worse. Taken the wrong way, it leads to potential civil-rights prosecution for individuals who suppress advertisements with their Tivo...
When they did something so stupid in a ruling, so contrary to the purpose and intent of the First Ammendment, it is hard to imagine that this couldn't be interpreted this way.
"Flyin' in just a sweet place,
Never been known to fail..."
My post was definitely not a troll.
If you can't handle the fact that it was Katharine Harris (with her main support coming from Central Florida) that gave us the constitutional travesty that is the presidency of G.W. Bush, then stop moderating.
Been there, Done that, Sold the t-shirt to the next idiot in line
It is actually not illegal to advertise false claims ... although you can be punished for fraud if you are doing something like intentionally selling a non-functional product.
For example:
I could advertise that apples cure cancer, and it would be fine...
However, if an apple orchard were to advertise that their apples cure cancer, and the apples didn't cure cancer they would be guilty for fraud... The crime is not claiming that apples cure cancer, but selling people apples with the understanding that they cure cancer.
The laws don't restrict speech, they restrict selling something under false pretenses. As long as there is no money changing hands for product, you can pretty much say whatever the hell you want (at least in theory).
> people like Kevin Trudeau can continue to peddle crap which claims to
> 'cure' dieting even though by claiming such, he is required to submit
> his products for testing to verify their claims.
It's ironic you use Kevin Trudeau as an example. The FDA (or some agency) denied him from ever selling supplements or other medical devices again, precisely because of constant fraud on his part.
[i]This is why he's now selling books rather than supplements and whatnot.[/i] He can get around the fraud using free speech. What he states is largely crap, and possibly deadly if the advice is followed, especially by cancer patients.
I suppose a few lawsuits by the estates of dead buyers of his books might clear things up a bit and make it unprofitable for him to continue. One can always dream...
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
NCDOT improperly cut the embankment on the edge of his property (too much slope)
when his property started to slip at the embankment he told NCDOT about it and they told him to fix it even tho it was NCDOTs job to fix their mistake.
as for the ads, nah hes not getting those, but he should show up when you google NC fraud (which of course he does not show up under)
MegaMemory!
Clearly, he has a pattern of fraudulent behavior.
I've been following Kevin Trudeau for a long time -- for exactly the reasons the parent post alluded to. The guy is a crook. Plain and simple. And I say that because of this fact: he knows what he is selling is "junk".
Kevin is a smart guy, make no mistake. But like any tool, smarts can be used for good and evil. Kevin chose evil.
Let's just send a message back to the Framers (http://en.wikipedia.org/wiki/Ronald_Mallett) and ask them to write exactly how the Bill of Rights should apply to corporations. Corporate Personhood was invented later, and has been wreaking havoc ever since. According to me, corporations have no constitutionally-guaranteed right to free speech. Of course I can only say that because I'm not a corporation.
I'm not the person posting here (as AC, I know it's easy to believe that I am, but I"m not, but I'm doing AC because this is off-topic), but your abuse of the moderation system to push your skewed view of freedom is shameful and, frankly, un-American.
If you enjoy your lack of freedom so much, move to another country and let us have this one back. Fuck you all.
Phishers will be having a field day with this:
Phisher: "I only sent out 500 mails."
Prosecutor: "Fraudulent mails, designed to trick people into giving up valuable details so you could steal their money!"
Phisher: "But I'm allowed to send what I want! It's free speech protected under the First Amendment!"
Excuse me, I'd like to exercise my just-as-valid right to kick all advertisers in the crotch.