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Ultimate iPhone Review — Will It Blend?
I've been enjoying the Will it Blend videos forever. There's something about a labcoat clad crazy man putting things like marbles and soda cans into a blender and after reducing them to powder, warning you not to breathe in the particles. Well today they ask the ultimate question of the latest over-hyped internet sensation
Will the iPhone Blend? Fans of these videos can probably guess the answer... and this story made my morning. I've been waiting for an excuse to link these forever. If you haven't seen these, you're in for a real treat.
As well as being fun, its an amazing ad for the company, everything they but into their blenders ends up as toxic dust!!!
I don't think I've seen anything stop it from blending.
I've been breathing that stuff for a while and nothing has ha *THUD*
(he wouldn't just type thud, would he?)
(maybe he was dictating)
(oh shut up)
My kids and I spent nearly an hour looking at all of these last night. Sam kept exclaiming "That's totally awesome!" Even four year-old Emma enjoyed the blending of the Barbies.
I assume the whole thing is a viral marketing deal for the brand of blender, but it's so beautifully done. My wife and I decided that it was pretty obviously marketing towards men. Women might enjoy chopping up a rake or two, but men's eyes grow wide and they get a funny grin whenever you start tossing in glow sticks, marbles, iPhones, and other fun things.
The other thing of note is that he probably should have been wearing a respirator for some of these tricks. The marbles in particular were very nasty. Breathing in small amounts of glass smoke is incredibly bad for your lungs. That's why they banned asbestos, after all.
That's the entire point. It's supposed to be an advertisement. But it's a lot better than most of the adverts you see on tv these days.
Insert Sig Here
It's not "like an advertisement", it's nothing BUT an advertisement. And it's sure nice to see a company advertising it's products in a funny, entertaining way that also nicely shows off the products' capabilities, without fluff.
Assuming this is real, he wasn't just joking at the end.
Of course it's an advertisement! But hardly a "waste" of a good product -- links on digg, slashdot, and all the mac sites to boot for under a grand is the cheapest ad campaign ever.
If you're looking for wasteful advertising, try the Olympics.
It's pieces of the iPhone's evil, black heart.
http://www.youtube.com/watch?v=qg1ckCkm8YI
Just in case the server 'blends'...
I will work to elevate you, just enough to bring you down
Sure the innovative and groundbreaking iPhone will change the face of blending forever. Never before could you blend a full featured implementation of Apple's award winning Safari browser.
Three Squirrels
-----
Übergeek Necktie T-Shirt
Funny Shirts @ ProStoner.com
Bearded Dragon
The real spoiler is in the slow motion bit. Listen closely & you can distinctly hear the iphone death cry 'Khaaaaaaaaaaaaaaaaaaan'.
iPhone. The Shatner of cell phones.
There are shills on slashdot. Apparently, I'm one of them.
Try here.
Also, it's like an advertisement.
I'm amazed by how many people can't recognize a blatant advertisement when it's staring them in the face. It's not "like" an advertisement, it *is* an advertisement.
This guy's the limit!
Spelling mistakes, grammatical errors, and stupid comments are intentional.
Do you know I watched this on my Windows Mobile phone and seems to have broken it the video just keeps looping over and over I'm not certain but I think the "happy" midi tune plays every now and again
No, it just spews a black cloud of overrated whenever the marketing hype wire in the iphone is severed.
Well, back to rejecting software patent applications.
I felt a great disturbance in the intertubes, as if millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened.
After recently purchasing a $85 blender that bit the dust on a box of frozen strawberries, this is just the kind of advertising I appreciate right now.
Under the influence of Post-Cyberpunk Gonzo Journalism
Many moons ago I worked at a sawmill, the wood chipper would get blocked on a regular basis and required a crowbar to unblock it. I was not the first person to try and blend the crowbar. These (accidental) experiments demonstrated that crowbars don't blend easily, but you can slice the end off one if you have several tons of flywheel behind the blade.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
Yeah, maybe a shameless plug, but it is the best iPhone review I have seen so far.
"Empathise with stupidity, and you're halfway to thinking like an idiot." - Iain M. Banks
As someone who work at an ad agency, let me say, I would be freaking thrilled to come up with an idea half this good. Not only do these clips entertain the viewers, they also highlight what's excellent about the product being sold. Compare that to something like the Subservient Chicken, which is entertaining but really says nothing about Burger King's product.
I hope Blendtec sticks with whatever agency/marketing intern came up with this concept. It's solid gold.
Mod my comments down. It'll be fun.
"We found the Holy Grail"
it blends
"Cure for cancer"
blend it
"Kids, in this cage is the last living mouse lemur on Earth."
where's that outlet?
If Slashdot were chemistry it would look like this:Cadaverine
Good god, that's one expensive smoothie! Have to admit, though, it put up a pretty good fight in those first few whacks!
-50 DKP for lame post!
It's cheaper than the standard backlighting, easier on your battery, environmentally friendly, and is super quiet (except for the occasional barely-discernible "mew!" at startup). Now if it weren't for all those damned moralists out there, I could have one of those 25" LCD's that're augmented by kitten ash that the State Department refuses to import! Sure, color calibration is a bitch (cats are somewhat color-blind), but once it's all set up, you get a peaceful soft glow that is very easy on the wattage.
(seriously though - I think it's prolly the battery contents, which could be reacting with either a metal or some other subtstance in the iPhone's makeup.).
(...and yes, I own and use a Mac @ home).
(...and yes, I have two cats living @ home with me. Whether they fear me or I fear them - I leave up to you to decide).
Quo usque tandem abutere, Nimbus, patientia nostra?
If you watch the "crowbar" video, where they actually do a bunch of cell phones, you can clearly see some small explosions. Of course, the iPhone uses a lithium-polymer battery, not lithium-ion, so it's unlikely to explode anyway.
I have seen the future, and it is inconvenient.
The battery seems to be uncompromised until the black stuff appears, so I would assume the black stuff is a pretty good indication of why we don't puncture Lithium Polymer batteries.
Fun? I was, actually, rather revolted... It always saddens me, when things break irreparably. I once felt depressed for a week after accidentally dropping an old hard-drive on the floor — it worked before, but broke due to my sloppiness...
To do this sort of thing on purpose, with a shiny, new (and beautiful!) piece of high-tech electronics is a sin. To enjoy watching it is perverse, in my humble opinion...
In Soviet Washington the swamp drains you.
- I think that voids the warranty.
- I don't think Apple will replace the battery on that one.
- So now they are stuck with a 2 year AT&T plan and don't even have an iPhone.
Lars T.
To the guy who modded me down from perfect to terrible Karma - Apple haters still suck
They could ask for a refund or replacement claiming the screen scratches too easily.
The world is made by those who show up for the job.
I'm guessing you're just jealous he blended an iPhone when you don't have one.
Preferably the Holy Bible, or the Koran or Dianetics. But if they blend a Koran I guess we will be seeing a follow up episode, "Will Tom's decapitated head blend for the glory of Allah". If he blends a Bible then I guess the pope will just get pissed off and bitch about it. If he blends Dianetics he will get his ass sued by the "Church" of $cientology.
Maybe he would be better off blending the latest Harry Potter book when it comes out, but then he might piss off Dumbledore and Tom would get turned into a blender, doomed to spend the rest of eternity blending things that shouldn't be blended.
Tsukasa: All I really want, is to be left alone...
finely divided glass dust is NOT something that you want to inhale.
Not to mention the fact that the blender jar and blades are now contaminated with the remnants of the iPhone, rendering the blender unfit for food preparation.
You're proving my point.
When I was a kid, kids did stupid things, got hurt, broke things learned from their mistakes, and grew up to be normal people. Now, we've got kids afraid of their own shadows, and on all kinds of dangerous prescription crazy drugs to help them deal with their neuroses. The kids coming out of today's ultra-neurotic parenting are gonna be fucked up people and I feel bad for them. Hell, I know 6 year olds that are on anti-depressants that are covered head to toe in antibiotic SPF 1000 sunscreens just to leave the house (and even then, only to play in an adult-supervised, fenced in back yard). That's sick.
I don't respond to AC's.
He just told you that so he could 'examine' your prostate. =D
Lots of people complain about the fawning praise lavished on the iPhone by a credible press. Tom Dickson is the only person I have seen yet who was shrewd enough to co-opt this for his own gain. It's like he established a hype resonance field--taking all the iPhone puffery, squaring it, and making it his own. I'm guessing he didn't wait all night to score those two iPhones. He probably picked a couple up off eBay for two grand; that he's willing to blow half that on a 10-second video clip testifies to how much more he's getting in return.
Tom Dickson Jr., I salute you.
I think there is a world market for maybe five personal web logs.
And if you DO get them packed in metal, just use a Blendtec blender. Yes, It Blends!
In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
The stick up your ass: will it blend?
Done with slashdot, done with nerds, getting a life.
Except it was to prove that the blender will fucking tear through everything you put in it. That's more than good reason for a series of "Will It Blend" videos.
In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
For the record, I have spent perhaps 2 hours tops using an Apple Computer. So I'm no expert. However I have been quite impressed by what I have seen of OSX.
It is important to remember the target markets of Apple: New or fairly inexperienced computer users, and certain specialist markets (like video editing).
1. interfaces are oversimplified and prevent real work from being done in many cases pertinent to me.
The interfaces are simplified, but often the powerful features are there, you just need to look harder (not in all cases of course). Hiding certain powerful tools helps new users immensely as it prevents them from accidentally Messing things up. The more powerful stuff is more hidden. For example the calculator has a very nice scientific mode, and apparently even has an RPN mode. Yes, the stock calculator program supports RPN! That is surprising. Often power stuff can be used by holding down one of the keyboard modifying keys (shift, option, etc.) while clicking. Other times there are keyboard shortcuts. It may not be easy to discover some of these, but they are often there. After all, open the terminal app, and you have a full BSD system (unless you chose not to install it). I will admit the not being able to discover some of the advanced things easily is not great.
Oversimplified interfaces ensure that people never learn about computers, and is analagous to using a calculator in a third grade arithmetic class. the interfaces should rather focus on being well-designed, capable, and efficient with a good balance of learning curve and power, not entirely focus on being "simple". this way, work will get done efficiently, the population will know a little about computers instead of none, and so on.
The target market has generally has little computer knowledge, and often little to no interest in learning very much. Lets face it, most people who use the computer to browse the web (go to very specific sites and/or watch YouTube videos), email, and basic word processing don't have much need to understand RAM, File systems, etc. Understanding that there is a limit to the storage space of the computer is useful, but that is about it. Also note that simple is often efficient (although of course not optimally efficient, and not always efficient).
3. oversimplified and unintuitive hardware. cd-rom drives that don't have an eject button at the OBVIOUS location, where you put the freaking cd in. cases without power buttons.
I will agree with this point completely. The CD-drive thing especially. I know the Macbooks have obvious power buttons, as does Mac Pro. The Mac mini has a clearly marked power button on the back. However, I have never been able to find a power button on the iMac.
4. badly-designed hardware. slot-loading cd drives that scratch disks, don't eject disks, and have no easy way to manually take them out in emergency. batteries that cannot be replaced by the user, on iphone and many ipods.
I have little to no experience with the hardware being bad. I will say that the batteries not being removable appears to have everything to do with Steve Jobs sense of aesthetics. A battery cover would look terrible in his opinion, and besides it could get lost.
5. badly-designed hardware as a marketing tactic to get people to spend more on tech support (batteries, being the biggest culprit).
I'm strongly doubting this. Originally Apple did not have a battery replacement program. This appeared to be because Steve Jobs honestly believed most users would choose to buy a new iPod model for its new features, etc. before the battery wore out. Further I think they already were selling OEM batteries to third party repair shops, who could then replace the battery. Apple appears to be fully co-operative with third party repair shops, but of course, makes no guarantees on behalf of those shops. Also remember that for the cost of replacing the battery
Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
I feel fantastic, and I'm still alive.
You Tube has not just democratized film production, but also increased the value of advertisements. With high quality viral advertising like this, I actually feel that the video deserves my attention. With television ads, I often feel that they invade my attention and are unworthy of it.
It's just kool-aid.