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Privacy Winning Search Engine War

amigoro writes "Privacy is emerging as the real winner of the Internet search engine war as companies aggressively compete with one another by offering stronger protections for user records, a report published today by the Center for Democracy and Technology concluded. The report notes that until recently, most of the major Internet search engines kept detailed and potentially personally identifiable records of their customers' searches indefinitely. But today the companies are trying to outdo each other in privacy protection by announcing steps to delete old user data, strip the personally identifiable information out of stored search records, and, in one case, give users the option to have all of their search records deleted."

23 of 92 comments (clear)

  1. the internet is really great... by weak* · · Score: 4, Funny

    I haven't actually looked, but I'm POSITIVE that Booble is leading the way here.

    --
    The Schwartz space ain't from Spaceballs.
  2. right by Anonymous Coward · · Score: 2, Insightful

    expansion of privacy rights is needed for people as well as the reduction of rights for corporations. allowing the full deletion of records is a move in the right direction.

    1. Re:right by mrsteveman1 · · Score: 5, Insightful

      Except that most of these companies are merely claiming to do so, we have no idea what is actually being kept either due to internal policy or some sort of government interaction. I would not put it past the current justice dept to force all these companies to publicly claim to have removed data while privately making it available to relevant 3 letter agencies.

  3. not surprising cuz.... by ILuvRamen · · Score: 5, Insightful

    EVERYONE has something they've searched for that they don't want anyone finding out about and probably don't want advertisers knowing about especially. I mean really, anything from looking up diseases you might have to really obscure things or trying to find out information that "everyone" knows to something sexual to your purhcase histories to just about anything else. I can't think of any serious internet user who be okay with every search term they've ever typed seen by anyone else in the world at all.

    --
    Google's Super Secret Search Algorithm: SELECT @search_results FROM internet WHERE @search_results = 'good'
    1. Re:not surprising cuz.... by tonsofpcs · · Score: 4, Insightful

      How about the best way of protecting user search records: DON'T CREATE ANY.

  4. That's great, but..... by echucker · · Score: 3, Insightful

    how do the search engines communicate these privacy options to the user? If it's not easy to opt-out, it won't matter.

    1. Re:That's great, but..... by VariableGHz · · Score: 2, Insightful

      If it's not easy to opt-out, it won't matter.
      Those who care will figure out how to opt-out. Those who don't care in the first place are probably not the kind of people who read a privacy policy anyhow.
  5. Re:It's about time too... by daeg · · Score: 3, Insightful

    One of the problems is that each search by itself likely isn't personally identifiable, nor is a single search harmful.

    The problem lies when any company can start connecting you typing in "John Smith" (searching yourself), "webmail.myemployer.com" (accidental search vs. address bar), and "my little pony porn".

  6. what BS... by Anonymous Coward · · Score: 4, Insightful

    Privacy is emerging as the real winner of the Internet search engine war

    No. Google has emerged as the winner. Why? Because they offer a good search engine product. The results are very, very likely to be relevant. No one else comes close. The average person doesn't know or care about privacy issues. But they do care about quick & easy searches.

    The report notes that until recently, most of the major Internet search engines kept detailed and potentially personally identifiable records of their customers' searches for as indefinitely.

    And in some countries, they are required by law to do exactly that.

    But today the companies are trying to outdo each other in privacy protection by announcing steps to delete old user data, strip the personally identifiable information out of stored search records

    And how do you know this? Do you have any real proof they do this aside from them saying so?

    a report published today by the Center for Democracy and Technology (CDT)

    This is just wishful thinking trying to get attention. Sort of like a Gartner report.

    1. Re:what BS... by Mazin07 · · Score: 2, Informative

      No. Google has emerged as the winner. Why? Because they offer a good search engine product. The results are very, very likely to be relevant. No one else comes close. The average person doesn't know or care about privacy issues. But they do care about quick & easy searches. They meant that the good result of search engine competition is privacy, not that privacy policies are what determines market share.
  7. The Four Great Lies by ScrewMaster · · Score: 5, Insightful

    4. Your check is in the mail.

    3. I won't come in your mouth

    2. I'm from the government and I'm here to help you.

    1. We'll delete your personal information.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:The Four Great Lies by Anonymous Coward · · Score: 5, Funny

      Probably a broke dude who asked the government for help and now has a bad taste in his mouth.

  8. Completely bogus by iminplaya · · Score: 2, Insightful

    How in the world is anybody going to verify that the data is actually being "shredded"? I don't believe this for a second.

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    What?
  9. you know this kind of reminds me of by wamerocity · · Score: 4, Interesting
    that one episode of south park, 1104, The Snuke. While a hilarious episode, what was so funny was how everybody was able to do a background check on the terrorists by 'crosschecking' their myspace/youtube/jdate/personal blog/ebay/craigslist/google searches/realtor.com/etc etc accounts with each other. While it was a funny play on Web 2.0 it also shows just how much of our personal information is out there, and can be easily tracked down by just about anyone with a brain, some spare time, and an internet connection.

    I sure as hell don't want ALL of my searches available to anyone...

    --
    "Thank you for using Stop-n-Drop, America's favorite suicide booth since 2008"
    1. Re:you know this kind of reminds me of by Mistlefoot · · Score: 4, Funny

      Don't worry. You have nothing to fear.

      Cnet, phonescoop, slashdot, angelfire, ebay, livejournal, boston.com, viewscore, silverscreeninfo, aolmobile, chicagotribune, sympatico-msn.ca,

      And I only looked at the first 3 pages!

      http://www.google.ca/search?q=wamerocity&hl=en&cli ent=firefox-a&rls=org.mozilla:en-US:official&hs=KN c&start=0&sa=N/

      And yes, I know. I'm there too. :P

    2. Re:you know this kind of reminds me of by conteXXt · · Score: 2, Funny

      Dude!!!! Do me next!

      P.S. (only # 6 is really me :-)

      --
      The truth about Led Zep should never be told on /. (Karma suicide ensues)
  10. I believe them. They aggregate. by SuperBanana · · Score: 2, Insightful

    1. We'll delete your personal information.

    Eh. I'm inclined to believe that, given how datacenter space ain't free and user data is a bit of a liability, they're happy to dump your data after a month or two. If they haven't aggregated it and sold it off to another company by then, they probably never will.

    I think this is simply marketing spin on a sensible business decision: namely, someone realized they were getting everything they needed within hours or days.

  11. Privacy really a winner? I smell damage control... by blahplusplus · · Score: 3, Insightful

    I really REALLY doubt the "big winner" is privacy, as long as there is money to be made from knowing as much as possible companies will find a way.

    No one is going to give up personal information thats worth billions of dollars in terms of market research and increasing profits for many industries.

  12. Well, sort of... by flaming+error · · Score: 2, Interesting

    The report is actually here:

    It looks like the most privacy-friendly, hands-down, is ask.com with their opt-in "ask eraser". A distant second is aol.com. But both of them share their data with Google, which appears to have the worst policy.

    Everybody seems to hang onto most everything for more than a year; better than forever I guess, but a pretty big window for, say, subpoenas.

  13. The google. by WK2 · · Score: 3, Funny

    I just happen to be an internet user and I thought the google was the only search engine.

    --
    Write your own Choose Your Own Adventure. http://www.freegameengines.org/gamebook-engine/
  14. Privacy wins the gold! by Arthur+Grumbine · · Score: 3, Funny

    In a stunning finale Privacy has defeated both Corporate Greed, and Governmental Curiosity in a come-from-behind victory. Although Privacy is usually the one approached from behind by the other two contenders, in the Great Search-Engine Race of 2007 Privacy managed to squeak out a win from the competition. This is what Privacy had to say when we approached it about this completely unexpected and unheralded victory:

    "Uh...no comment?"

    Fantastic words from a fantastic Ideal. Back to you, Bob.

    --
    Now that I think about it, I'm pretty sure everything I just said is completely wrong.
  15. There's a search engine war? by DwarfGoanna · · Score: 2, Insightful

    That's funny, because I didn't notice it at all.

    --

    "You know why you do not see me styling wit my homies? Because I have no homies!!" -Mojo Jojo

  16. We don't trust each other by athloi · · Score: 2

    There may be no cure. As both Orwell and Huxley noted, selective enforcement of laws guarantees absolute control. Making fun things illegal makes normal people criminals. As a result, the best products are those which take away the risk of governmental or social interference with our lives. Did you hear us, corporate America? We want to hide out and not have to deal with our society. Since drugs are illegal, privacy is a good second best.