Why Japan Leads the Mobile World
Phurge writes "It is no wonder that companies touting m-commerce as the next big web thing tell us Japan is the future blueprint. The Guardian takes a look at the cutting edge and everyday life of cell phone users in Japan. 'By offering the Japanese a multiplicity of services — and, very importantly, some very cool handsets to use them on — the operators have created what every western mobile service provider is dreaming of: a mobile lifestyle culture that keeps millions reaching for the mobile rather than the fixed internet ... What they are less keen on is video calling: in Japan, as in the UK, 90% say "no thanks, never". And as for using the mobile as a modem - to link to the internet - that's very expensive in Japan.'"
It is no wonder that companies touting m-commerce as the next big web thing tell us Japan is the future blueprint.
You mean we'll be able to buy used panties and tentacle hentai direct from our mobile phones soon, too?
The theory of relativity doesn't work right in Arkansas.
Every few years he stamps everything flat so they're always rebuilding from scratch. No legacy systems to work in, it's all new equipment from central office to cell tower.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
...make it Suntory time!
because of the prices that the cellphone companies charge
make it ridiculously cheap and we will use it
its just market forces at work, voting with our wallets
It's important here that the youth of Japan grow up in very small houses, where even some have beds they have to pull out from the walls. It's all about small rooms and small things.
Do you want to sit at home surfing using the computer in the living room? No, of course not. That's why they buy small telephones and use them for surfing.
It's not comparable to anywhere else in the world, except maybe China.
NTT Docomo stole the mobile ninjutsu moves from the Konoha Village. Superior infrastructure leads to superior economy. Dattebayo!
- these are not the droids you are looking for -
http://www.boohooforyou.com/
You constantly struggle for self improvement - and it shows.
Hooray for bad Engrish on fortune cookies
...and they will come to you and love your product and weave it into their lifestyle. Simple as that.
Give the people barely any service for their money, and they will use it only as much as they entirely have to and look for alternatives.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
I've seen such a "square tattoo on paper". My guess is that they use the phone's built-in camera to photograph it, and some software to process the image and interpret it (like scanners do with bar-codes).
Some phones also come with swipe fingerprint sensors; can anyone provide technical details of these sensors? Do they comply with BioAPI or HA-API? Is there a way to interact with them via a computer?
The saddest poem
Why? I for one think it would be pretty neat to have a mobile videophone, and it sure seems like it's within reach of today's technology. Just put another cheap lens on the same side of the phone that has the display. The only major thing I can see that will halt widespread adoption is the outrageous prices the cellular companies will want to charge for it.
"Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
As an Asian (who lives in Canada), I know why Asia tends to be superior in terms of mobile technology (or really, ANY consumer technology). It's because they have a techno-centric fashion culture.
Here, the iPhone *just* hit us as the first *true* "fashion phone". You could argue the RAZR was in before that, but even that was fairly recent. In Asia they've had these things for years. Phones that rival jewelery in glitziness and price. Not to mention a society that values fashion and appearance above all else - and thus the willingness to pay a lot, and pay often, for new fashionable phones.
If Americans had the same attitude towards their phones as we do for our wardrobes, we'd be pretty durned advanced too. :P
I am a mobile user, I have a Motorola Q and an unlimited access plan. I can access quite a few sites and some of them, Google for instance, even seem to be set up to recognize that I am accessing them from a mobile device. Most, however, are not. While I can still browse eBay, Wikipedia or Slashdot even, the formatting leaves a lot to be desired. eBay is full of gigantic graphics and Wikipedia and Slashdot both format the text like this:
Why
Japan
Leads
the
Mobile
World
Posted
by
Zonk
on
Thursday
September
27,
@01:06PM
from the always-on-the-move dept.
So while I can use my mobile device to get some news and for navigation using special mobile ready apps like Google Mobile Maps, until I can access the sites that I find most relevant I'm still tied to a PC.
I stole this sig from a more creative user.
It's a lot easier to roll out services in Japan than in the US. The population density is much higher. It costs much less per person to roll out the services there.
> What they are less keen on is video calling: in Japan, as in the UK, 90% say "no thanks, never". ...never in public, anyway. "Oh, come on! I'll show you mine if you show me yours!"
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
I'd say that it was the the extremely high population density of Japan has made it easy for the mobile market there to be successful early on. The ratio of phone users to masts is going to be high in most of the country, so the providers could be sure of good early returns on investment, leading to the tech developing much faster than elsewhere.
"I bless every day that I continue to live, for every day is pure profit."
If you think ringtones of popular songs sell well, or custom voices to make your GPS sound like Mr. T, imagine how well the "Jessic Alba" and "Brad Pitt" video chat disguises would sell.
Moderator hint: a comment is neither "Flamebait" nor "Troll" if it is true.
I agree that's a far bigger force there than here.
I looked at the site another poster linked to, and found a list of 20 features of Japanese phones. A few of them seem pretty neat. For example,
#16 privacy screens and
#20 waterproof
seem like worthwhile additions to a phone. Then there are a few more which might be nice, though probably not on a phone:
#17 Scan barcodes
#18 Mobile GPS navigation (because who needs GPS for stationary navigation, after all?)
Most of them, such as:
#12 mobile fashion consultant
#13 mobile live TV and
#19 electric wave posters (uses RFID)
sound like things I wouldn't have on a bet.
Obviously my life isn't driven by a need to conspicuously consume techno-fashion.
We can't get phones with features like ``#2 Manga on mobile'' because too many of us would pay extra to avoid them.
See what I've been reading.
video calling is fun.
I do it almost every day.
I call home to my kid and she loves this too. My wife calls me or I call her when one of us need advice and video makes it easier. Why waste time and try to describe something when i can just make a quick video call and thats it.
The reason the mobile internet has not taken off in the UK is very simple: bandwidth cost.
We have the same flashy gadget laden phones that the japanese do, and, I believe, with not too much of a lag anymore. However after the mobile companies paid £4-5bn each for 3G frequencies they needed to get their money back and they decided to get it through bandwidth charges. Until very recently a typical charge per Mb was between £5-£10 (US$10-$20).
Very recently (like in the last 8 weeks) they have begun to fall, but I can't imagine why it didn't take off before, can you?
they put up with the bugs of new tech. I heard somewhere that the reason cutting edge tech is always available in Japan first is that the Japanese are far more willing to put up with what we in the west would consider not ready for prime time. I guess they value whiz-bang features more than something that just works. Also, it doesn't hurt that the country is so small that it's relatively easy to roll out whatever infrastructure is required for such things.
"The problem with internet quotations is that many are not genuine" -Abraham Lincoln
I don't think you can consider the domestic Japanese market as a "test market". The rules are very different.
Everyone in Japan has a cellphone, including children. That means the market is saturated except that it isn't. The Japanese are masters at kaizen engineering - making a series of small steady improvements on something until it is far superior to anything else. As for cellphones, there is constant pressure to upgrade your phone every ten months or so. This is encouraged by practically giving the phones away in return for a fixed contract (mine was ten months).
Cellphone usage is futher promoted by idiotic NTT policy - ~US$1000 to purchase the right to purchase a landline when I was there. There were rumors that they were going to change that, but there are always rumors in Japan.
The domestic Japanese market is a perfect breeding ground for developing killer cellphone technology and indeed, the "3g" phones that are finally available in the US approach the functionality I had in my cellphone in Japan in 2002. (I don't know why T9 dictionary support is so terrible when it is much harder to support inputing Japanese text and the Japanese phones I had all had decent input methods).
Because mobile phones are primarily used for lying. For example, telling your wife you're late at the office, while in bed with your mistress.
in giving consumers what the consumer wants. The compaines only want to gouge you for the limited services that they offer. That's the North American way.
Because their country is as big as most of our states. When you can replace your entire cellular infrastructure with that few towers you better damn well be in the lead.
I got you an Andes mint, but it melted in my pocket
http://www.techonline.com/product/underthehood/193100895
I bought one for one YEN (one PENNY) in Dec 04, the price being so low because the Yodabashi salesman said "It's already obsolete". Early adopters only 5 or 8 months earlier might have paid US$250 to $350.
Now, if only Samsung would remodel the A900M to be similar to the now-retired V402SH made by Sharp....
But, I think South Korea's mobile and data electronics prowess should be examined and compared to Japan, as well as Europe. Better cells are definitely OUTSIDE of the USA.
Previously: "Linux... Toward the Sunrise..." Now: "Linux... Toward the-- No, now, part of Every Sunrise"
The vast majority of Japanese spend a great deal of time on public transport, often (during rush hour) standing. Japan has a culture where it is considered bad manners to speak on your phone on public transport. Hence, to stay in touch with your friends, and to pass the time, you need a one handed device you can use to email, surf the web and whatnot.
Incidentally, the Japanese also have better wired internet access. The vast majority can get fiber to the home at a reasonable price.
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Every time I do a wedding in Japan the cell phones come out. I see a flood of lighted screens as the people turn to take stills and video of the bride. When I ask for directions or the train schedule, out comes the cell phone with internet access and I'm shown a map or schedule online. It's quiet on the train because so many people are doing text messages or games on the cell phone. The book store, the magazine rack and the shopping aisle are important sources of information captured and stored by the cell phone camera. It's the Japanese alternative universe.
After we stomped/bankrupted 'em flat in WWII, they had to rebuild from scratch. No legacy systems to work in, it's all new equipment from central office to cell tower.
Fixed that for you.
Linux, you magnificent bastard, I read the fucking manual!
According to a survey on PC video chat at least, the top reason for not getting into it was not liking seeing their own faces on screen! Another survey on mobile phone video calls found a similar percentage of people not keen on faces.
In Japan you can see unattended store displays full of expensive products (even including flat screen TVs) out on the street, but it doesn't occur to anyone to take something. You can walk down the street in the middle of the night with the equivalent of thousands of dollars in your pocket in cash and not be worried about someone mugging you. (From personal experience) You can lose your passport in one of the busiest shopping areas of Tokyo (Shibuya), walk into the police station the next day or the day after, and get it back because someone would rather turn it in than steal your identity. Hell, you can lose your wallet with money in it, and the chances are you will get it back with all of the money (though you are expected to reward the finder something like 10%). You can accidentally leave your really nice, expensive camera on the train, and easily get it back later from one of the stations on that line.
So, people don't worry about someone wirelessly stealing their ID data and stuff from their phones because generally people aren't interested in taking advantage of each other. They are interested in living a fun, good life, not in ruining the lives of others.
Yes, there are exceptions. A big one in recent years was the "Ore Ore" scam where young men would call random old people saying "It's me! It's me" and their target would say, "What? Is that you Takeshi?". The scammer, now armed with a name, would reply, "Yeah, it's me, Takeshi. I'm in trouble, grandma. I need you to send me money." And then they would get money. This scam worked because people are naïve and (sadly) old people sometimes not well taken care of by their families.
But, generally speaking, this kind of crime is not a big concern in Japan. I hope it never becomes one, because the low crime rate is one of the things I truly loved while living there.
"Empathise with stupidity, and you're halfway to thinking like an idiot." - Iain M. Banks
Even a GPS map nevermind navigation on a cell phone would be invaluable to me. Whether using Public Transit, or walking somewhere, or simply if I ever get marginally lost, it would be fantastic. Gimme gimme gimme.
Random and weird software I've written.
That photo is not of One Seg TV watchers, as the phones are about two year old models and they do not have TV aerials. Next "Yasuko San" - that should be "Yasuko san" most likely; San is not her surname!
Anyway, I'm just bitter that they seem to have nicked all their stats from my website without any credit!
My last two phones have had this capability, two cameras, one on each side.
I just don't like the idea of using it. I don't like speaking on the phone much, video is a step too far.
Both of these cultures are massively into text messages, what does that tell you? That they prefer offline, impersonal communication unless they are actually face to face.
Japanese usually have reading skills, unlike the parent poster ;)
The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
The title says it all, really. The Japanese face long commutes by public transport and so there is a huge market for entertaining and providing services for a mobile market. If you spent two hours or so a day on a train/bus, you'd want to browse the net, etc. It used to be reading manga, books and newspapers, but mobiles are providing an alternative to that. Is it a coincidence that Japan has the highest newspaper reading audience in the world? The other factor is that Japanese have small houses/apartments and so go out to restaurants and bars, etc far more often than people who have a nice big comfortable home to relax in after work and at weekends. Also, no garden and little house maintenance = more free time to go out. You just have to look around the entertainment districts of Tokyo at the incredible variety of eateries, bars, etc to realise what sort of lifestyle Japanese people enjoy. Add to that a generally non-technophobe populus who are very fashion-conscious about their clothes and accessories (inc tech), then you have a mobile phone dreamland. The greater mobile phone usage together with favourable conditions for a high-speed mobile network has put Japan at the forefront of mobile technology.
In fact, it's not only mobile world but also every products.
Do you believe that every 6 months you will see CMs for new washer, new refridge, new TV, etc. While it's clear that they already have the best products for anything, they are still doing this.
They are freak and obsessed to keep introducing new products. This makes them to do nothing but "kaizen".
And more importantly, since you don't have any other place to spend your money in Japan, you will end up buying new products every some months.
An opinion as a Japanese living in the U.S. for 5 years.
Sprint here has Manga on Mobile now. Mostly TokyoPop.
I've been to japan a number of times. My wife was born and grew up there. My theory is simple. People in Tokyo do not own cars. OK a few do but most don't. If you are a kid (anyone who has not yet graduated from collage.) here in California nearly every last dime you make goes to paying for a car or gas, maintainance or insurance for same. What if there was no car? What elese to spend money on? Cloths and gadgets. Here when kids want to impress each other they buy stuff and bolt it onto their car like $1,000 wheel covers and big stereo speakers but if you don't have a car you gotta buy stuff you can carry around. Even if you are not out to impress - and many aren't there is still this large disposable income that comes with not having to pay for a car and it care and feeding.
One more Factor: While it sounds obvious, almost _everyone_ in Japan is Japanese. almost everyone is middle class and more than half have collage degrees. How does one make themselves stand out from the crowd?
Also if you go there or live there you will spend a lot of your time outside walking or on a train or just "out". Anything wired would never have much of a chance to be used
> And as for using the mobile as a modem - to link to the internet - that's very expensive in Japan
Actually that's not true at all. You can get flat rate mobile data (with no device restrictions) on a 3.5G cellular network for around US $45 a month. And we're not talking some kind of crappy EDGE service, this is for >1.5MBps in the real world (3.6MBps down theoretical) with latency low enough to use VOIP apps. It's just that the Big Three mobile carriers aren't that interested in supporting heavy bandwidth laptop users since they can make a lot more from lots of low-bandwidth handset users. The smaller upstart carriers, Willcom and E-Mobile, however, are specializing in data services including laptops.
E-Mobile is a particularly interesting case because here's a carrier that actually doesn't seem to mind being just a no-nonsense "pipe" -- at least for the time being. They launched earlier this year with flat-rate $45 data plans across the board and it will be interesting to see where they go.
All in all, this is a rather poorly researched and very gushy article. Maybe it would have been interesting in 2003. Still, though, it's good to bring attention to the ways decent wireless could improve our lives. A revolt for decent wireless telecom regulation, anyone?
In my defense, let me say:
1. Information wants to be free
2. Facts, such as survey results, cannot be copyrighted
3. I credit all my sources
4. The information I translate is all from public press release-like sources
5. Much of the information is not available anywhere else in English for free
6. I've only had one complaint from any of the companies involved, but that was to do with the style of one translation, not the appropriation
Every now and then the same myths about the Japanese mobile market come up. Here's what we've seen on Slashdot today:
I could go on, but when it comes to Japan, be careful whose information you trust. Lots of people who claim to know about Japan don't speak even speak the language, which continues to contribute to a lot of misinformation.
Myths aside, I think the real reasons Japan is so far ahead have a little bit to do with culture and language, a little more to do with urban density causing carriers to push low-bandwith services (i.e., text messaging) coupled with public transport and portability factors, and a lot more to do with insanely poor telecom regulation in other areas of the world (here's looking at you, Canada).
There are no really good reasons why we can't have the same quality of mobile services as Japan -- if only we demanded it (in large masses) from our governments, telecom carriers, and handset manufacturers. Thankfully, in the wake of iPhone and the unlocking debate it started, we might see some positive change. When we're on par with Japan, I'm going to laugh at all the pundits who claimed there was something unique about Japanese people, society, or culture that makes them so mobile-centric.
Because tech writers are always behind the curve and don't realize that the iPhone is now the phone to beat.
That's it, that's all. There's nothing more to it. It's a tiny First World nation with population concentrated in a handful of areas.
Establishing network technology for the nation of Japan is equivalent to establishing net-tech for a single US *city*.
The clueless creeps that continually compare apples to oranges by invoking Korea and Japan as models of technological development apparently have no concept of problems of scale.
Japan is not the most densely populated country of the world, see this map of population density; or this list of countries by population density. There has to be something else that causes this.
The saddest poem
who has never looked at a map.
The "square tattoo on paper" are called "QR codes", sometimes referred to in my previous employer's English literature as "two-dimension barcodes". You are correct, you use the built-in camera to photograph it, and then the code gets OCRed. This is fairly easy because they are square, black and white, and have positional markers at three corners, which makes them easy to read under a variety of lighting and orientations. They're even pretty robust against being lightly bent, such as what often happens when you print a QR code on a manga (it won't be on a plane when it is scanned, but rather on a gently sloping surface).
The amount of data they can hold isn't all that impressive -- about 1kb for the most common variety. However, 1kb packs in a URL pretty nicely. That is their primary use and one of the reasons they're so explosively popular. Making the system open and mostly based on the open (and mostly solved) problems of web delivery means everyone inhabits the same information ecosystem, and that means you can invest in it and not be at the mercy of the fickle Japanese phone-buying public. Manufacturers already have the big investment (the camera) on the phone, its all but impossible to sell in Japan without one -- adding OCR to support the QR code is child's play (it would be a decent, and not too challenging, project for any graphical processing class at the undergrad level). Content publishers are already capable of writing websites. Send Marketing your QR code for the URL to the website, on the website impliment a CGI page circa 1996 to collect email addresses, boom, you now have a cellphone enabled mailing list that you can be sure works with 99% of the country's installed base.
(I'm abstracting away some practical issues -- character encoding, screen sizes, etc. QR codes solve one problem domain very well, they don't completely eliminate all of the content problems with cellphones.)
Help poke pirates in the eyepatch, arr.
right?
From the movie crazy people, "Japanese people are shorter, so they can get closer to the tiny electronics. They can better see what they're doing. That's why they're better"
"Lame" - Galaxar
Dude, try mobile Gmaps. Works on almost every phone out there. Simply awesome.
It's because Caucasians are just too damned tall! (for the culturally-impaired, it's a reference to Crazy People)
As someone that lived in a culture that has highly developed mobile networks (South Korea) I can tell you the real reason why mobile communication technologies are so important. The reason is because of practical public transportation. In the USA (where I currently live) public transportation constitutes a small percentage of how people get around, however in the rest of the world such as Japan and South Korea (and other numerous other countries that don't consider the personal car their primary means of transportation) public transportation such as subways and bus systems give users many hours a day the time to play with moblie devices. Therefore their mobile devices have a much higher importance and value on their daily lives and thus have a much greater importance. In the USA the majority of people drive to work, so nobody really values kick ass mobile devices and innovations. The value of innovative mobile devices is proportionate to the number of hours people spend using mobile devices (duhhhhh.....). In the rest of the world where people need to use social transportation services, mobile devices have a much higher value than in the USA. It basically comes down this: the number of hours you use public transport is proportionate to the importance and value of mobile communication devices. Therefore the USA does not value leet mobile devices that much. So... you might as well segregate the mobile markets and not even bother with the US market. Got it?