Nintendo's Iwata Says Old Console Cycle Dead
1up is reporting on comments from Nintendo CEO Satoru Iwata, who has offered up the opinion that the four-year console cycle is a thing of the past. Instead, he says, companies should look to iterate on their hardware when an opportunity presents itself. "Launches should depend on when it can signify a major shift in entertainment, or when they have done everything possible with the current hardware. He also says that scheduling the successor to current hardware on a 4-year life cycle without paying attention to changes in the market 'appears to be too inflexible an approach to us.' This isn't to say that the company doesn't have eyes on the future. 'We need to forecast what the future will be like with the expected evolution of new technologies which are available at any given time, and try to identify the so-called 'sweet spot' of technology over the next few years,' he said."
I believe this has been proven already.
Nintendo has had the habit of short console-lives if you start with the NES (Yes, consoles do predate it, but this is a simplified view.) It was released in 1983, overtaken by the Super Nintendo in 1990 (Lasting 7 years). Next was the N64 in 1996 (making the Super Nintendo last 6 years), next was the Gamecube in 2001 (N64 life span: 5 years). And finally the Wii in 2006 (Gcube life: 5 years).
However if you look at Sony, the original playstation was released in 1994, not overtaken by the PS2 untill 2000 (6 year life). And then by the PS3 in 2007 (7 year life).
Arguably, Sony has/had the majority market with the Playstation 2, I believe part of its popularity was the fact that it became so cheap, with no changes, that anybody could have one, and play games together. Something PC gaming lacks if you do not keep your pc up to date.
And you must also take into consideration, games can only get as realistic as real life. It's one thing to go from Super Mario Brothers on the NES to Crysis, but Crysis to real life won't be that big of a jump. And when graphics/physics/AI get as good as real life, there is no major drive for a new console for "next-gen" games, they won't be able to get any better (gameplay aside for this arguement). It is also taking us longer to increase realism, thus the life of consoles will be extended (if you can understand my ramblings).
Iwata is admitting that the Wii isn't as powerful as it should be, so we shouldn't be surprised when the next Nintendo console gets released "early".
the consumer. Remember - as a consumer, it's your job to buy stuff, you are not a customer and the company owes you nothing except to take your money! Gotta love modern economy.
*ahem*
Translation 1: New hardware should be more frequet, milk them for all they are worth by making them buy more systems and software.
Translation 2: New hardware should be less frequent - it's coming out too often now, and it's really making the customers turn away from consoles.
I wonder which translation he is using?
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Personally, I didn't like any of the systems of this generation. PS3 was too expensive, and doesn't have a lot of games. Xbox360 dies on you. I'm not the type that would like the Wiimote controller.
Unless a MMOG or competitive game(besides Halo3, FPS were meant for the mouse) comes out on console, I'll just stick with PC gaming.
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Isn't computer tech fairly predictable making an even cycle very comfy?
How many consoles does the average gamer now own? In the past when they had one or none, a new console would have been more attractive. Now, with saturation being what it is... you can keep on playing the older systems until there is something about the new system that compels you to buy it. If you have no high def TV for example, there isn't a lot to recommend either the PS3 or 360 over their predecessors. A killer exclusive might help (ala Halo 3), but that depends on the individual. It's all relative really, but I expect the adoption rates to get slower and slower.
I wonder how people will feel when they have to pony up another $250+ when Nintendo releases the follow up to the WII in 2-3 years in order to compete with PS3. At that point, I'm betting quite a few Sony fans will be comparing cumulative prices. It shouldn't be too many years before PS3's blu-ray drive will seem like a brilliant idea as the average game grows to be much too large to be contained on a single media. To catch up at that point would mean new hardware and the associated cost.
I think that the most important reason why the old console cycle needs to die is to let programmers/software catch up with the hardware. Sure, you put enough people on a project and you can crank out a PS3 game in enough time; however, if the game is a flop, it could be a disaster for the studio. On the other hand a developer could put out a game on a console that takes less time and money to develop for (such as the Wii and handhelds) and there's not as much risk involved with taking chances. In Nintendo case they're actually encouraging studios to start and take chances. Years down the road when the road has been paved for super high end graphic consoles and software has caught up to the point where it's affordable to actually make the jump.
After all, the real race over the years, weather people want to own up to it or not, has been a software race rather than a hardware race. It hasn't so much been about what the hardware so much as what developers can squeeze out of it.
Nintendo, imho, is basically telling developers "Look, you know all those development tools you spent years tweaking for the Gamecube? Well, here's your chance to actually use all of them. BTW, here's our tools while you're at it." It's feasible that the programming team could actually create the frame of the game while the actual details are still being developed. It's definitely a shift in the industry that we haven't seen since the days of 2d gaming. It's the reason why portable gaming has been so healthy over the years. I'm personally excited about the doors this might open for the industry and I definitely hope that Nintendo in fact does ignore the console cycle until consumers demand they need more power.
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DRAM Makers Suffer Due to Lackluster Vista Adoption, The Dying PC Market, and this story?
People arent adopting as fast as tech is pumping out. People dont like to change for change sake. As the popular saying goes, if it ain't broke, why fix it?
Thanks to file sharing, I purchase more CDs
Thanks to the RIAA, I buy them used...
Firstly he's talking about the DS and more generally he's saying there's no point in rushing to the next generation until you've run out of ideas on the current generation. He's not talking about "power", rather capabilities, thereby suggesting that we should see new devices when they have something fundamentally new to offer, not just more power.
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Here's your competitive console game: Super Smash Bros. Brawl for Wii uses the controller in a more or less traditional fashion. You can hold the Wii Remote sideways like you do for NES games on Virtual Console, or you can use Remote + Nunchuk, or you can use the GameCube pad or Classic Controller. It wouldn't work well on a typical PC running Windows because most PCs running Windows aren't connected to monitors large enough to fit four people around them.
*sigh*... karma-whoring is ruining slashdot.
One possible translation: Watch the HDTV Transition...
Sony and Microsoft leaped ahead, probably ahead of the game, on the output resolution. Its too good (read "costs too much") for what is currently out there.
Nintendo did not. They went cheap and new UI, which has proven to be a win.
But I'd bet that Nintendo really is eyeing the HDTV transition for "Wii 2.0". They are probably taking a page from Apple and keeping it as stealthy as possible (why hurt sales on the Wii 1.0?), and waiting until 42" HDTVs become common (probably after this christmas) before releasing a performance and graphics bump designed to take advantage of the new output resolution.
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Yes, they do. UT3 developers have stated that the Xbox 360 game will have less content and less-detailed textures compared to the PS3, specifically because it takes up more than can fit on a DVD.
Games *do* need BluRay now. That's the primary reason I feel the PS3 has the long-term edge.
Microsoft is to software what Budweiser is to beer.
After owning an HD set, it's very very difficult to watch SD anything on it. When I first heard my wife say, "why isn't this in HD," I knew the "what's the big deal about HD" crowd is going to die off pretty quickly.
I had the same thing happen with my SO. After a while of watching HD programs, we were watching an SD show and she asked "why is this so blurry".
It's not that long before a large majority of the population has HD sets, especially the percentage of the population that buys video games and movies.
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i thought it was more like 5 or 6.
My expectation is that Nintendo will 'refresh' the Wii in a year or so by increasing the CPU / Graphical processing power (taking advantage of Moore's Law), adding a HDMI interface, and DVD video playback support. DVD player capability has already been announced for the Japanese market (combining two home gadgets) but doesn't really matter elsewhere. Adding support for higher-res display format (and up-sampling) will negate the graphical advantage of Sony / MS. Bottom line -- Nintendo already has a big winner, time to run-up the score.
[Insert pithy quote here]
- 1988: Genesis/ Mega Drive
- 1992: Sega CD / Mega CD
- 1994: 32X
The Mega CD and 32X were a pair of incremental upgrades to the popular Mega Drive system. They allowed Sega to hook into the capacity of the CD storage, then into the upcoming 3D movement. They were, however, typically considered failures. Much like movie sequels, the market for each new product is a sub-set of the purchasers of the previous. Because of this, games developers were reluctant to invest in the production of titles that had diminishing markets and the library of games suffered.I bet you wish now you had got a better set, instead of jumping on the me-too band wagon you stupid toss-wad. Uh, yeah... Everybody knows that the good HD sets can on-the-fly fabricate data not present in the original signal to adjust for the native screen resolution. 480i properly scaled to 720p is every bit as good as an HDTV signal. (I don't even know why they bother manufacturing high-resolution video cameras... Just to make people feel bad about owning "legacy" televisions, I bet...) If you scale a low-resolution image up to a higher resolution and get something blurry, then your scaling algorithm is defective.
If you've seen standard TV signals on an HDTV you'll know this is also how they fill a 16x9 frame with a 4x3 image... The TV recognizes that there's not enough picture to fill the frame, and so it extrapolates using the 4x3 image as source data to determine what the pixel values for the rest of the frame ought to be... Basically all you have to do is take a Fourier transform of your source pixel row, and then inverse-Fourier it to generate the missing data for that row...
More seriously...
I, too, had the same experience. I had a regular TV and wasn't going to upgrade for a long time - until I got an HDTV as a gift...
The difference in picture quality is huge. It's a total drag when a TV channel isn't available in HD. It's not like it's unwatchable but it just doesn't measure up either.
Same goes for the Wii. I'm glad they at least have progressive scan and widescreen (but not on Mario Party, the slackers!) but now that I've got an HDTV I can really see why people want HD gaming, too... I feel like the current standard is 720p, and it's kind of a drag that the Wii won't do that. It's behind the curve, technologically speaking.
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Are you saying the PS3 have overtaken the PS2 or the original Playstation in 2007?
Because if it's the former, I have some news for you: the PS2 is still outselling the PS3.
Dear, oh dear, oh dear. I know it's a change from stupid car analogies, but did you really just decide that this was the most appropriate example to use in this case?!
I was going to complain that you didn't even properly Godwin it, but I'm sure that if we follow your reasoning, then it can be implied that Shigeru Miyamoto is Adolf Hitler or something.
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Which is what he is talking about. They can release updates to the system that offer something new to the consumer. Making it thinner, support color, adding ports. The thing that stays the same is that they all can run the same games on different hardware. This makes a lot of sense for handhelds, but I don't think it is a great idea if applied to consoles unless he is talking about minor things like updating little things such as the hard drive. When you think of new releases of consoles, it generally is a significant difference. They might support backward compatibility or not, but it generally is going to be different to develop for because of completely redesigned hardware. If you release it too early, the software companies won't have enough time to catch up and take full advantage of the system. The longer the lifecycle, the more profitable the hardware becomes. As long as your system isn't considered irrelevant (like the Gamecube and Xbox are...PS2 still is going strong oddly), then I agree that change should happen when you have some new innovation that will be important. So I would hope that means longer life cycles. I think Nintendo proved that with the Wii. But I could be wrong and it may just be that they stayed so cheap while Sony and MS decided to do the typical move to state of the art hardware. People criticize them for this and laud Nintendo...ironically, this has been the model that Nintendo has been doing since it first started.
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Look, I think this is a statement that is being made to frame expectations on a DS sequal, and handle potential attacks on the Wii as well.
As you can see here I have been tracking the release cycles of all of the Nintendo platforms, and Nintendo has some pretty strong behavioral trends built up over the last 30 years.
Historically, a new console is release every 5 years and a new hand-held ever 10 years, with experimental platforms and incremental upgrades in-between (Virtual Boy, DS).
If the DS becomes the new "handheld" line as many expected but Nintendo has denied then it's in for a 10 year life cycle. Note that they still have not identified the DS as an upgrade/replacement for the GBA line which still commands some sales (GB Micro, etc...), so they're going to be careful not to cannibalize any remaining sales in that market.
Also, it's only a matter of time before Microsoft or Sony takes a direct attack on the Wii as literally being beefed up GameCube hardware in as a marketing attack since it has taken off so well. Unfortunately for them the Wii is strong with every other demographic of consumer, and if this does happen, I don't see it getting them far outside the gaming press.
You've got to step back and take a look at the big picture of what is said and the greater context of other statements and general behavior.
Granted Nintendo is slowly making changes structurally since Iwata took over as would be expected, but this is also a company that has been in business for over a hundred years, so they're internal culture and business strategies are clearly working for them to some degree.
Also, I think the Wii has yet to hit it's stride yet in development exploitation of it's features. Given that it's really lost a year of ground here, it could be that Nintendo is actively assessing the idea of letting the hardware dev cycle slip by a year or two with the Wii. Additionally, they're probably also trying to assess how to expand DS sales at the critical 6 year mark when normally they would be issuing a mid-level system improvement that doesn't effect platform compatibility (eg, GameBoy Color).
Oh well, I'm just rambling, it's all good.
I've always wondered why Nintendo didn't just make a faster NES with better graphics and sound. That way, the devs knew the architecture, but now had better visuals and sound.
But then again, it doesn't say much for the PS2 as a development platform if it took developers that long to figure out how to get the most from it.
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I disagree. You are making the assumption that the entire future of console development rests on graphics/physics/AI and this, in my opinion, is false. Even when we get to the point where games look, react, and think realistically, they will never begin to approximate reality until the interface changes. In my opinion, the future for game development needs to lie not in the in-game, but in the out-of-game, and by this I mean I/O, the way we as players fundamentally interact with the software.
It is my belief that no matter how good graphics/physics/AI get in games, if we are still interacting with them in the same ways we are today, then they will be no better than what they are today. Seeing a realistic character in Crysis is cool, but what is more realistic, seeing an approximation of a 3D person on a 2D surface or seeing them as if they were standing right in front of you? You need to feel how it feels to run through underbrush and you need to react and emote like your character would react and emote in the game. Only when we as players can interface with the game on a level that is indistinguishable from reality will the drive for "next-gen" end. And even then, as time progresses, the interface can be done better, smaller, and cheaper, so there will always be a new system until the interface becomes so common-place that is integrated into our everyday lives.
Now, do I know any of this to be true? No, of course not. But, in my mind, the future of gaming is in hardware ann specifically, player interface and I/O. The industry faces the choice of evolution or stagnation because, a decade from now, if we are still interacting with games in the same way, looking at a 2d surface and giving simple input, then video games are dead. At that point you aren't creating new experiences, you are grave-robbing basically, re-hashing old gold into new shit. You can see it even now when you walk into any software store. Tell me how many unique experiences do you see on those walls. Now tell me how many clones of old, successful games you see. If that ratio doesn't scare the shit out of you, then I don't know what to tell you.
In my opinion, the peak of video games is the holodeck fro Star Trek. That is the ideal and that is where we need to start moving toward... in my mind at least.
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Well, Nintendo has been historically a company known to twist logic in less predictable ways.
E.g., back when the Playstation had more games coming out per year than the N64 had over its whole life, Yamauchi was giving interviews saying that it's Sony who will go bankrupt by releasing that many games.
E.g., back when people complained that whole genres, e.g., RPGs, had gone missing from the N64 for years, Yamauchi gave an insulting interview in which he called RPG players, "depressed gamers who like to sit alone in their dark rooms and play slow games."
E.g., when Nintendo had to justify why the GameCube has less horsepower than everyone else (without even having some gimmick like the wiimote to make up for it) _and_ lacks any kind of media playback capabilities, Nintendo just gave a flurry of interviews that somehow that's what will allow them to offer a better gaming experience. See, you'll have better games and a better experience with it _because_ it's underpowered and lacks a DVD player. Illogical as that may sound.
Etc.
Basically, historically the Nintendo way was to take whatever they felt like doing, or were able to do, and proclaim it some Holy Truth of the industry. It's not Nintendo who has a problem, it's everyone else, including the customers, who don't know what they're doing and what they want. They've been the worst example of someone who has no problem telling you a different lie than yesterday, if it better suits whatever they're justifying today.
Even Nintendo's ideas of milking a market have been... weird at times. E.g., in N64 times again, the whole freaking Europe market was used as an experiment in deliberately releasing only half the games, and trying to strong-arm the retailers into not importing the rest. Someone at Nintendo genuinely thought that having only a handful of games, and everyone buying the same games and seeing the same games on the shelves again and again, would make more money. (And while I'll admit that many EU releases were delayed by others too, read that paragraph again: it wasn't because of translation costs or whatever, it was a deliberate experiment in building brand-awareness for just a few games with a minimum of paying for shelf space.)
Now admittedly, Iwata isn't Yamauchi. I know. But, you know, Yamauchi picked Iwata as his successor. We're talking the same Yamauchi who got all his relatives fired from the company so noone could challenge his absolute rule. It makes me at least, skeptical than his chosen heir to the throne would think radically differently. I also notice that Iwata was the head of Nintendo's Corporate Planning Division during Yamauchi's hardline imperialist years, so I'm guessing he can't have had that radically different a vision.
At any rate, I'm betting that, in the tradition of Nintendo, there's no telling what he _really_ means. It could also mean
- "people are still buying the DS, so why bother designing the next one?" or
- "our engineers screwed up and the prototype of the next console doesn't work, so let's pretend that we actually like it that way" or
- "Wii sales are plummeting in Japan and soon even the 360 will overtake us, so we need the next console out _now_, cycles be damned" or
- "we'll pull the same stunt as in N64 times and make you buy a hardware upgrade for a console, instead of going with the cycle of releasing a new console"
Or probably something else that noone would have guessed.
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This generation, it looks like Nintendo is winnig. Even though they have the weakest console from a pure speed standpoint, I expect the Wii to last longer than the PS3, should sales not change considerably in the next year or two. Should Microsoft choose to remain in the console market, and should the 360 remain at around double the market share of the PS3, I see no reason for them to move ahead with the nxt gen.
Sony, on the other hand, is in a bad spot. They're losing money on the PS3, they're not gaining market share, and third-party devs aren't exactly confident in the PS3 anymore. Despite having the strongest hardware, they may be forced to cut their losses and start the next generation early. If the PS3 doesn't start to gain major ground against the 360, and if Sony finds that in two or three years they can create a successor that costs them substantially less to produce, and has obvious better graphics than the 360, they will do it.
Newer PSP models have twice the RAM of older models. Games who want to make use of the additional RAM have to check for it. The N64 did a similar thing with memory expansion.
I will say that I doubt Nintendo will do this with the Wii, but I will also say that there have been a few cases where it worked. If Nintendo does it right, this might be a viable upgrade path for the Wii.
...that hardware upgrades will happen more frequently? So if I buy Wii console version 1.0, that I could possibly buy a Wii game that won't work unless I purchase Wii console version 3.5?
I'm not very confident about where this is going.
I know that consoles routinely go through hardware changes and upgrades, but they all maintain a base level of compatibility. If that compatibility is going away, will we have to be buying consoles more frequently?
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Actually, I'd say it'd be better to just throttle the hardware arms-race in general - I've been saying that for a long time. The PC game system requirements are getting more and more ridiculous even when I've not seen that many groundbreaking new things that improve playability. If we need tons of new iron just to up the game experience... well, yawn.
I believe that Nintendo can stay viable for a long time, even if they aren't keeping up latest-and-greatest. I'm still playing GBA games (okay, on a DS =) and absolutely don't feel a tiny little bit silly - the platform certainly worked for its purpose... I'm sure Wii will enjoy similar longevity with a little bit of luck.
First off I need to correct something. The Playstation was released in 1994. The PS2 was released in 2000. The PS3 was released in 2006. So Sony's sticking to a 6 year console cycle.
I don't get what you are referring to by "overtaking". If, by "overtaking" you mean selling more units (either hardware or software) the PS3 still hasn't overtaken the PS2 in new purchases, either way you cut it.
If you want to Talk "Short Life Cycles" Sega would be the shortest. The Master System was released in 1986, then (only 2 years later) the Genesis was released in 1988. The Genesis enjoyed a LOOooooooong Cycle (by comparison) of 6 years when they launched the Saturn in 1994, and then the Dreamcast in 1998.
Isn't that the basic console vs. PC argument in a nutshell?
This wasn't workable because architectures had to change for there to be significant differences between console revisions.
Let's keep the arms race up long enough that we get real-time raytracing for arbitrary geometry at a reasonable price.
...
That way we can do reasonable quality VR without having to spend thousands of man-hours fine-tuning every goddamn detail, prebaking textures, oversimplifying scenes to suit the limitations of conventional rasterization,