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IBM Files DVD Spam Patent Application

An anonymous reader writes "Mark Wilson of Gizmodo.com reports that IBM is applying for a patent for DVDs that contain or download 'on demand' commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."

170 comments

  1. Spam? by Whiney+Mac+Fanboy · · Score: 4, Insightful

    Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD.

    The thing that distinguishes spam from commercial mail is that it's unsolicited. These discs sound like they suck, but they're not spam. (I note the linked article doesn't mention spam either)

    --
    There are shills on slashdot. Apparently, I'm one of them.
    1. Re:Spam? by somersault · · Score: 4, Funny

      Yep, not so much spam as mafia tactics. If you dont pay up, we send round the boys. The advertising boys.

      --
      which is totally what she said
    2. Re:Spam? by El+Lobo · · Score: 5, Insightful
      OTOH, if they are much cheaper it may be a good deal. Anybody have one of the latest Disney DVDs? To just start the film you need yo click 12 times. And no, pressing menu doesn't help.

      First you need to see the Copyright notice (no skip), then you get 2 disney logos (the one with Ting and the Buena Vista one, no skip).

      Then you have no less than 8 "Comming to DVD" Disney films. Thankfully those can be skipped, but not directly. For some reason, you need to press skipp 8 times. And no, "Menu" doesn't get you directly to the ..ehmm...menu..

      Sometimes i don't care to press skip and rather let my son watch the whole thing.. they win again..

      And worst of all, those Disney VDs are in fact more expensive than those from other studios which have less ads.. Go figure

      So i rather pay less for the same ads (I doub they'll have more than Disney anyway).

      --
      It's time to realise that Abble's products are the biggest abomination these days. Just say NO to the dumb iAbble way!!
    3. Re:Spam? by jcr · · Score: 1

      I concur. It sucks, and I wouldn't buy it, but it's not spam.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    4. Re:Spam? by digitig · · Score: 1

      > I wouldn't buy it Why not? It looks like an improvement to me. Pretty much all DVDs have all the ads anyway, this looks like it could be a way to lose them. Although I suppose it depends where they put their ads (polite suggestions only, please).

      --
      Quidnam Latine loqui modo coepi?
    5. Re:Spam? by cheater512 · · Score: 1

      I'd buy it. I would probably only use it once though.
      Thats all you need to do to rip the movie (minus ads) and put it on a nice video on demand server. :)

    6. Re:Spam? by Anonymous Coward · · Score: 4, Informative

      You know you can buy a DVD player which ignores all those annoying navigation restrictions, don't you?

    7. Re:Spam? by noidentity · · Score: 1

      First you need to see the Copyright notice (no skip)

      A recent DVD I watched had the copyright notice, then the "interviews don't represent our views etc." screens in about 8 different languages, each shown separately, all unskippable. It took a couple of minutes for that to go by. Insane!

    8. Re:Spam? by justthinkit · · Score: 1

      Sony disks are also quite infested with unskippables. The irony of Disney DVDs is that they have the least on them -- almost never a commentary track, rarely any kind of "making of" and the movie itself is invariably under 90 minutes, sometimes in the 7x minute range. Even on double disk "Special Editions"!

      Luckily I discovered a faster way to get through unskippables -- lean on the fast forward button. Either the previews run at warp speed or, if the DVD allows it the previews will be skipped entirely as pushed-down FF button = skip-the-crap.

      --
      I come here for the love
    9. Re:Spam? by Anonymous Coward · · Score: 0

      I've ripped all of my Disney DVDs ("FastPlay" my ass) and burned only the movie to DVDR. That way, it's just pop in the disc and watch the movie; no commercials, no menus, no FBI warning. This has the added benefit of keeping the original safe from damage, which with Disney's policy of artificial scarcity is a must.

    10. Re:Spam? by TheGratefulNet · · Score: 1

      dvd-decrypter, select stream, save-as.

      how hard is that, dude?

      you are not doing your child a service by EXPOSING them to advertising that is against your will.

      basically, in the formative years, you are now filling their cranium up with useless ads and jingles.

      I consider that harmful.

      take control over your own media players! stop using 'appliance' dvd players. they're junk anyway and they help fund 'the bad guys' via licensing costs.

      rip to disk, save the 'stream' as simple .mpg files and you and your child will both be better off for it.

      --

      --
      "It is now safe to switch off your computer."
    11. Re:Spam? by SolitaryMan · · Score: 1

      Anybody have one of the latest Disney DVDs? To just start the film you need yo click 12 times. And no, pressing menu doesn't help.

      Yes, I do. But I also have a chinese DVD player from Shinco company. It allows to skip all crap, no matter what DVD thinks about it.

      --
      May Peace Prevail On Earth
    12. Re:Spam? by Andrewkov · · Score: 1

      That pretty much describes *all* kids entertainment and toys.

    13. Re:Spam? by Anonymous Coward · · Score: 0

      The problem is your DVD player. Why don't you get one that does what you want?
      Also you can extract the files off the DVD and remove the ones you don't want and burn a new DVD without them.

    14. Re:Spam? by M.+Baranczak · · Score: 1

      Well, I sure as hell didn't know. Where can I buy one?

    15. Re:Spam? by sowth · · Score: 1

      Do you really think they are going to charge you less for the advert infested DVDs? No, they will just tack it on all their new DVDs, so if you want it, you have to watch all the adverts. They are probably reasearching a way to force you to sit down and watch the adverts, so you can't just do something else while you are waiting for the movie to start.

      It is better to just avoid these companies as much as you can. They will do everything they can think of to squeeze money out of you and screw you for as much as they are able.

    16. Re:Spam? by Anonymous Coward · · Score: 0

      Not to mention that the advertisement focussed on kids in any form is pure evil.
      Brainwashing kids which do not have fully formed opinions and can not yet distinguish well what is content/information and what is pure garbage is much worse than letting them see nude material. These ads should be banned like selling tobaco in schools... Is nobody thinking about childrens(TM)?

    17. Re:Spam? by RareButSeriousSideEf · · Score: 1

      For the price of a video card with S-Video, Component Video or HDMI output (or alternatively, a TV with VGA or DVI input), VLC player by VideoLan.org puts you in control quite nicely.

      I use Windows XP MediaCenter Edition as the centerpiece of my home AV setup, and in addition making you sit through unskippables, it, "due to restrictions set by the broadcaster," prohibits you from playing a commercial (CSS protected) DVD at higher than 480p resolution. VLC kept me from having to start over with Linux MCE or MythTV -- at least until I have the time to learn it thoroughly and do it right.

    18. Re:Spam? by multisync · · Score: 1

      I do the same, using dvd::rip, only I don't bother burning them to another disc. I keep everything on my media server - music, movies, my photos etc, all accessible from any machine on my network. I'm in the process of setting up a mythtv backend, which will store TV programs on the same server and allow me to retire my aging VCR (as well as watch TV in the bedroom on my laptop).

      There are a lot of benefits to doing this: no more CDs and DVDs cluttering up the living room, if I want to listen to a particular CD while I'm at work I can ssh in to my home network and download it in minutes, I can store the original media at work or a friend's place to ensure I'm not SOL if I ever had a fire (I'm insured, but replacing rare/obscure music and movies can be a real pain).

      Best of all - as you pointed out - I pick the movie I want to watch, fire up VLC and I'm watching it.

      --
      I don't care why you're posting AC
    19. Re:Spam? by JeffSchwab · · Score: 1

      IME, most adults do not have fully formed opinions, and cannot distinguish content/information from pure garbage.

    20. Re:Spam? by MoonlightofDeath · · Score: 1

      What would really bother me is if there was a "Spam Break" like every 10 minutes watching the movie. That would really make this suck.

  2. Wow that's great by mrjb · · Score: 1, Funny

    Wow, I can't wait to get a defective-by-design DVD player that supports this.

    --
    Visit http://ringbreak.dnd.utwente.nl/~mrjb/growingbettersoftware to download your free copy of the book
    1. Re:Wow that's great by The_Mystic_For_Real · · Score: 4, Insightful

      This is exactly the wrong direction for content distributors, I bet the pirated version won't have unskippable ads.

      --

      _____

      Thank you.

    2. Re:Wow that's great by Thaelon · · Score: 1

      Of course it won't. Just this weekend I was watching some DVDs that my roommate bought. And watching DVDs was an inferior experience to that of watching DVD rips on the same hardware (XBMC'd XBox). There are no unskippable advertisements or warnings, and they're cheaper that way!

      So, not only are illegal copies a better product, they're generally cheaper. Way to go content middle men. You fail again.

      --

      Question everything

    3. Re:Wow that's great by Workaphobia · · Score: 1

      On the other hand, if the price is significantly lower, they may be within range of competing with pirated/illegal copies. *shrug*

      --
      Evidently, the key to understanding recursion is to begin by understanding recursion. The rest is easy.
  3. Where do I sign up? by siyavash · · Score: 1

    oh wow... this will surely be a hit. Where do I sign up? :s ...this just shows how greedy these media people are. So you still PAY... it's NOT FREE... PAY.. AND get to see ads?... wtf! Eventhough it has a lower price... no no no... no thank you no!

    In game ads and now movie ads... this is getting ugly.

    1. Re:Where do I sign up? by SCHecklerX · · Score: 4, Insightful

      Been to a movie theater lately?

    2. Re:Where do I sign up? by siyavash · · Score: 2, Insightful

      um... you mean the place where my mom and dad used to go when they were young?... no? There are BIG TVs you know. Why would I want to hear people talk, chew, spit and play with their bags?

      I'm a movie fan... I enjoy them without "people".

    3. Re:Where do I sign up? by Anonymous Coward · · Score: 0

      The whole idea of paying for cable [as opposed to VHF/UHF with commercials] was that it would support the stations and you wouldn't need commercials.

      I'm 25 [ish closer to 26] and I remember a time when we had bunny antennas, but even then cable wasn't "new." We always had commercials on TV.

      If you're that annoyed by commercials, buy box sets [that obviously don't have this "feature"] and watch them instead. Doing without cable isn't that hard provided you have something else to do [e.g. hobbies]. And the money you'll save [$80/mo in my case] can go for more important things [paying down debt, booze, ... um, rent?]

    4. Re:Where do I sign up? by dave420 · · Score: 1

      If it means the difference between being able to pay for a DVD and not, how is this bad? Do you get to skip the adverts at the cinema? As for advertising in games, if it reduces the cost of the game *and* makes the game more realistic (as there is quite a bit of advertising in real life, in case you haven't noticed), what's wrong with that?

    5. Re:Where do I sign up? by Anonymous Coward · · Score: 1, Funny

      I don't think he was talking about those movie theaters...

    6. Re:Where do I sign up? by ddrichardson · · Score: 1

      Yes and I usually go into the film half an hour late to miss the trailers. I suppose this doesn't affect your point though, because I could start the DVD and then go do something else for a bit too.

      --
      A thistle is a fat salad for an ass's mouth...
    7. Re:Where do I sign up? by kthejoker · · Score: 1

      And the world goes on bowling alone ...

      The social aspect of humanity dies with this comment.

    8. Re:Where do I sign up? by hostyle · · Score: 1

      Because it will lead to this (Idiocracy)

      --
      Caesar si viveret, ad remum dareris.
    9. Re:Where do I sign up? by Cro+Magnon · · Score: 1

      No, I haven't. And though the commercials weren't the ONLY reason I quit, they were the final nail in the coffin.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    10. Re:Where do I sign up? by CastrTroy · · Score: 1

      I don't know. Seems that a lot of DVDs have unskippable ads already. It would be nice if they changed once in a while, instead of watching some commercial for a 5 year old car, or a commercial for a Disney movie I won't be able to buy for 6 more years because they put it in the "vault". Plus if they are significantly cheaper than the DVDs that are currently out there, then I could see this working. If they somehow said, 5 minutes of commercial maximum, and then you get to watch your movie, and it only costs $5 for the movie, this could completely replacing rentals. There's no way to force you to watch the commercials, they can only force them to play. So pop the movie in, let the commercials play, go make popcorn, get a drink, go to the bathroom, and by the time you are done, and ready to watch your movie, the commercials are over.

      However, I think there's just way too many ways they would mess this up. Probably charge $15 for the movie, rather than the regular $20. The movie probably won't play at all if it can't contact the server for new commercials, and probably quite a few other problems. Everybody here always pictures the worst case scenario, which will probably what will happen, but it's not like an idea like this couldn't work if they implemented it correctly.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    11. Re:Where do I sign up? by CastrTroy · · Score: 2, Insightful

      Last I checked, I could still invite all my friends over to my house to watch a movie, without putting up with sold out movies, long lineups, bad seating, hundreds of other people who have no regard for people watching the movie, sitting through commercials, and starting the movie on someone elses schedule.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    12. Re:Where do I sign up? by ajs318 · · Score: 2, Interesting

      At least in the UK, the business model for television is moving to subscription eor advertisements. If you subscribe to Sky Television and get only the basic box, then you have to pay a subscription and you get advertisements interrupting everything except BBC.

      If you subscribe to Sky Plus (or Sky HD -- the HD box includes Sky Plus functionality), you get a "recording" box. This allows you to pause and rewind (as far as the last channel change) live TV. If you change channels on time for the beginning of a programme, leave it for ten minutes or so (= the total length of all advert breaks in the programme) and then rewind to the beginning, you can simply fast-forward through the advert breaks. The box even has twin receivers, so you can watch one channel while recording another (the polarisation issue is dealt with in the crudest yet most effective way possible, i.e. the Sky Plus box requires an LNB with two independent outputs) or even record two channels while watching one of them.

      Advert-free viewing is the reason to get Sky Plus.

      --
      Je fume. Tu fumes. Nous fûmes!
    13. Re:Where do I sign up? by Andrewkov · · Score: 1
      Yes and I usually go into the film half an hour late to miss the trailers.

      But stumbling around in the dark when all the good seats are gone isn't much fun, either.

    14. Re:Where do I sign up? by ddrichardson · · Score: 1

      But stumbling around in the dark when all the good seats are gone isn't much fun, either.

      "I'm sorry madam, I thought it was my popcorn."

      --
      A thistle is a fat salad for an ass's mouth...
    15. Re:Where do I sign up? by ncc74656 · · Score: 1

      Been to a movie theater lately?

      The last movie-theater chain around here that didn't run ads (other than the usual trailers and "visit our snackbar" messages) appears to have been bought out by another chain that does. I've not been back to the theater since, and probably won't be for the foreseeable future. Netflix gets most movies a few months after they're in theaters, and MythTV's DVD player doesn't enforce PUOs. (My old Apex AD610A doesn't, either, but it's still packed up as I don't really need it anymore.)

      --
      20 January 2017: the End of an Error.
    16. Re:Where do I sign up? by Machtyn · · Score: 1

      but there are GIRLS there!

    17. Re:Where do I sign up? by Rank_Tyro · · Score: 1

      That will probably be illegal by 2012.

      --
      Today's show is brought to you by the number 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0: 25
  4. If you're the type to back up your discs... by Anonymous Coward · · Score: 2, Interesting

    I'm sure DVD Shrink can fix this problem.

  5. And I predict that any advertising that .... by aix+tom · · Score: 4, Insightful

    ... is based on shoving it down the consumers throat will ultimately fail.

    If I see an add which annoys me, I will try pretty hard to avoid that company in the future.

    So companies should not try to figure out "How do we FORCE people to see our adds", but "What can we do that people WANT to see our adds".

    THAT is the big shift in marketing that could save the advertising business.

    Also, since this idea is based on the DVD player having an connection to the internet, it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

    1. Re:And I predict that any advertising that .... by ookabooka · · Score: 1

      Also, since this idea is based on the DVD player having an connection to the internet, it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

      I think what they are going to try to do is make it so the commercials are quite bearable. That way while yes, you technically could do things to avoid it, it isn't worth the 3 minutes of your time to do it, and you'd probably rather just watch the commercial. Should they be good commercials that are tailored to your interests, this may not be a bad thing, but if it's something they shove down your throat. . .expect countermeasures to be quickly developed and deployed.

      --
      If you are about to mod me down, keep in mind that this post was most likely sarcastic.
    2. Re:And I predict that any advertising that .... by Asic+Eng · · Score: 2, Interesting
      Why are you sure it would fail? People already put up with non-skipable sections of their DVDs, why wouldn't they swallow this, too? You may try to avoid the company which shows the ad, but you don't matter - you are a part of a tiny group who cares about this issue.

      [...] it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

      Which is easy to prevent by further limitations of your rights - if you have administrator access to your own network, and want to control the hardware you bought, you must have something criminal in mind, right? By preventing the company from shoving misinformation down your throat, you are breaking the license agreement of the movie you are watching - in other words, you are stealing from the company. Based on that it shouldn't be too hard to lobby for a law which takes your adminstrator access away. Think people will care? Remember: the DVD is cheaper this way.

    3. Re:And I predict that any advertising that .... by Anonymous Coward · · Score: 0

      The DVD will refuse to play unless it can download and show an ad cryptographically signed by IBM.

    4. Re:And I predict that any advertising that .... by Anonymous Coward · · Score: 0

      Actually, if you read the IBM publication (20-some page PDF), this is exactly what they are predicting. Advertising will become more consumer-choice on what to view, and less "in your face". This has shown to be extremely effective with Tivo's 3-5 minute commercials you choose which to watch. Advertising (according to TFA) will also become more UCG, User Content Generated. Think YouTube generated commercials for something like Coca-Cola. Good or bad, it represents a shift in marketing over the next several years.

      Be curious to see how the patent works its way into this prediction.

    5. Re:And I predict that any advertising that .... by NickFortune · · Score: 1

      I think what they are going to try to do is make it so the commercials are quite bearable.

      The trouble is: that's a content issue, and not a technical one. IBM can dictate the former, but it'll be the ad agencies who ultimately decide the latter. Even if the first ones are gentle and unobtrusive, it'll only be a matter of time before someone decides the medium is ripe for aggressive exploitation, and wham!

      It's like the claptrap about selling at a cheaper price. It won't happen. Either the ads are accepted and we get DVDs at the old price plus ads, or they'll fail and vanish without trace. In either case, the DVD vendors are going to charge all the market can bear; it's not like the cost of a DVD is related to the cost of production in any meaningful way in the first place.

      --
      Don't let THEM immanentize the Eschaton!
    6. Re:And I predict that any advertising that .... by NickFortune · · Score: 2, Interesting

      Why are you sure it would fail? People already put up with non-skipable sections of their DVDs, why wouldn't they swallow this, too?

      Because people are starting to realise that they don't have to put up with all those ads? DVRs, adblock software, pirate content... I think people are starting to get a sense of how much they're being advertised at - and I think there's growing resentment at the amount of time ads waste, and at the overly intrusive and manipulative nature of their content.

      you are a part of a tiny group who cares about this issue.

      Could be. Or, he could be at the forefront of a tidal wave in public opinion.

      By preventing the company from shoving misinformation down your throat, you are breaking the license agreement of the movie you are watching - in other words, you are stealing from the company.

      They're infringing corporate copyright (let's use the correct terminology here) when they download pirate copies, too. Oddly enough it doesn't seem to discourage very many people.

      Based on that it shouldn't be too hard to lobby for a law which takes your adminstrator access away.

      What? You want a low to stop me having admin rights on my own computer because the guy next door might do something to eat into the profits of MGM or Paramount? Lots of luck with that one. Let's face it, if anyone thought that might work they'd have tried it to shut down bittorrent.

      Remember: the DVD is cheaper this way.

      Nah. The DVD costs as much as the market will bear. The cost of the disk in no way reflects the manufacturing costs, and the content has for the most part either been paid for by the box office takings, or else it's been written off. If it's enough of a commercial proposition to make it worth stocking on shelves in meatspace stores, then the chances are it's the former case.

      They might drop the cost of the ad supported DVDs in the sort term to try and encourage adoption, but once the format approaches universal adoption, I can't see any reason why the prices wouldn't wind up about the same in the long run.

      --
      Don't let THEM immanentize the Eschaton!
    7. Re:And I predict that any advertising that .... by CastrTroy · · Score: 2, Interesting

      Exactly. I wouldn't mind watching ads on TV if every other ad wasn't another stupid tampon commercial, or wasn't completely terrible. If they actually put thought into advertisements, made them interesting to watch, and actually informed you about the product, instead of just trying to con you into buying their products, there would be a lot less people trying to not watch the commercials.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    8. Re:And I predict that any advertising that .... by poot_rootbeer · · Score: 1

      So companies should not try to figure out "How do we FORCE people to see our adds", but "What can we do that people WANT to see our adds".

      Maybe they could offer a discount on your home video purchases if you agree to sit through a short advertisement before the movie is played, or something like that...

    9. Re:And I predict that any advertising that .... by Inda · · Score: 1

      "People already put up with non-skipable sections of their DVDs" - Asic Eng

      Why do people always repeat this? I've owned three DVD players since they came out. All of them did as they were told and skipped the evil bits.

      --
      This post contains benzene, nitrosamines, formaldehyde and hydrogen cyanide.
    10. Re:And I predict that any advertising that .... by Asic+Eng · · Score: 1
      let's use the correct terminology here

      The correct terminology is never used there - I tried to summarize how the arguments might go.

      You want a low to stop me having admin rights on my own computer [...]

      No I don't. I don't want a DMCA either, or a restriction on fair use rights.

      DVD costs as much as the market will bear

      People will buy what costs the least, and they will not give much thought to the freedom they lose. You are right, there is no reason not to hike up the price after people have gotten used to the restrictions.

    11. Re:And I predict that any advertising that .... by Asic+Eng · · Score: 1

      Well, that may be a case techie-blindness - I don't have the restriction either since I watch DVDs via MythTV. However I've seen DVD-Players which don't skip, and I don't have the impression people base their buying decision on whether they do or do not skip. Did you research these players regarding this before you bought them, or did you have the experience that all of them skip the "non-skipable" sections anyway?

    12. Re:And I predict that any advertising that .... by fullmetal55 · · Score: 1

      oh yeah, see how billboards failed... oh wait...

      and Big (ford, GM, Chevy, Toyota, Nissan, Mazda, VW, etc etc etc) Logos on cars failed, (don't think they're not there for advertising)

      Logos logos everywhere and we're forced to look at them every day. I'm guessing everyone on here has at least 3-5 different logos within their view right now!

      Just looking around I see, Nortel, Dell, Microsoft, HP, Compaq, Logitech, Intel, Belkin. All being shoved down my throat, yet at this point it's acceptable, and expected. Just like comercials on TV are expected and acceptable dispite being forced down our throats. Sure there are products to avoid them, and people are starting to realize that these kinds of advertising aren't as effective, and annoy the audience.

      I think it's not necessarily advertising that's forced down your throat that will fail, as it has been shown to be accepted as just a matter of fact. what will fail is advertising that takes time away from the audience. this is why product placements in shows are more and more prevalent and will continue to be so for years and years to come.

      yet they're not considered "ads" to many people, which is why they'll be successful.

    13. Re:And I predict that any advertising that .... by NickFortune · · Score: 1

      The correct terminology is never used there - I tried to summarize how the arguments might go.

      Fair enough

      No I don't. I don't want a DMCA either, or a restriction on fair use rights.

      I wasn't keen on the idea of a broadcast flag, either. Or on this notion of Darl McBride's that with the right lawsuit he might seize the copyrights for Linux. The bad guys don't always win.

      --
      Don't let THEM immanentize the Eschaton!
    14. Re:And I predict that any advertising that .... by tehcyder · · Score: 1

      So companies should not try to figure out "How do we FORCE people to see our adds", but "What can we do that people WANT to see our adds".
      surely the only people who actually want to see ads are people who work in advertising?
      --
      To have a right to do a thing is not at all the same as to be right in doing it
  6. Massive all right... by denzacar · · Score: 1

    I agree.

    Something like this falls well in that category of advertising, although there was really no need to mention fecal matter in the summary...
    .
    .
    What F? Aaah... massive SHIFT... My bad.

    Still... That would be a shitty deal.
    Ah well... there is always pirated version with no adverts.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  7. Opportunity for profit! by Anonymous Coward · · Score: 1, Funny

    1 - find out what address these ads are served from.
    2 - set up a server of your own, serving 0.5 seconds of not-advertising insterad of all the crappy ads the manufacturer intended.
    3 - Use hosts file or simlar cleverness to redirect DVDs to the fake server.
    4 - ????
    5 - PROFIT!!!

  8. I hope they enforce their patent.. by Idaho · · Score: 4, Insightful

    If they enforce the patent, there will likely be less DVD's that actually use this technology (assuming most content distributors won't want to pay for a license on the patented technology).

    Then again, who cares anyway. TV is already dead, now if DVD's also get killed by gratuitous advertising left, right and center, it will only drive people towards other alternatives (such as iTunes or using bittorrent) even faster.

    In fact, this has been happening for a while, what with many DVD-players forcing you to watch the MAFIAA warnings they put in front of each and every movie these days.

    --
    Every expression is true, for a given value of 'true'
    1. Re:I hope they enforce their patent.. by Stonent1 · · Score: 1

      Then again, who cares anyway. TV is already dead,

      Have you tried checking your fuse box?

    2. Re:I hope they enforce their patent.. by TheGratefulNet · · Score: 1

      TV is already dead,

      90% of it is. true.

      as I posted just a few minutes ago, HDTV changed pbs for me. before, in 'sd' pbs wasn't as interesting. the content was ok but the presentation (standard def) got tiring, at least on any modern lcd/plasma set.

      then I tried an HDTV receiver and pbs seemed 'new' to me again. saturday nite they have their usual live music shows (soundstage and austin city limits). that, alone, pretty much justified my HTPC build. those shows are almost entirely spam-free once you clip the start and end. at least there's no middle clipping needed (commercials are not interspersed like on 'normal' broadcast and cable).

      I cannot watch the '1/3 region spam' shows anymore on regular tv. they pop up some slider that takes over 1/3 of the screen, wiggles and moves around - sheesh! how insulting can you get. (wait, don't answer that.) so even if you try to clip commercials in the spammy-style shows, the first minute or so of each segment still is farked up and not worth saving. or watching, for that matter.

      I hate war. but war is thrust upon us by greedy marketers. we'll I'll see your war and raise you one. I'm not giving in. and by the tone of the responses here, I'm not alone, either.

      content 'owners': the sooner you make peace with your customers, the better off we'll all be. but until then, if war is what you want, war is what you get.

      and yes, I have a paid copy of anydvd. those are now the 'good guys' and are worth supporting even if you don't RUN windows.

      --

      --
      "It is now safe to switch off your computer."
    3. Re:I hope they enforce their patent.. by Redwin · · Score: 1

      *wishfully thinking* Maybe they are creating this as a blocking patent to stop content distributors from going down this route.

      --
      Warning, comments may not have been passed by the sanity department of my brain.
  9. Step one by edwardpickman · · Score: 3, Insightful

    I'm sure they feel if they can get people used to having ads then they can drop the lower price point then just make it standard on all DVDs. They'd probably phase it in but I have to believe that's the real intent is to make the technology available industry wide and slowly get rid of the option and simply make it another revenue stream. I won't watch FX Channel because of the in program ads on the screen. If they go this route with DVDs, force feeding commercials, I'll stop buying and renting, period. I barely rent as it is because there are so few films worth seeing. This is just another way to bleed a few extra cents out of each DVD. I just hope people aren't stupid enough to accept it but given the lack viewer reaction to the current onslaught of commercials I have to believe the future is even more pervasive commercials and me reading more books.

    1. Re:Step one by mabhatter654 · · Score: 1

      There's two parts to this... first this will help the disc distribution at Walmart remain cheaper than iTunes keeping the model of buying discs in place and may even curb the rental market because who'll buy the key for a rental?

      also the purchase of the key would be online directly to the studio... from your DVD menu.. and by DVD the probably mean HD or Blu-ray as those both have internet access required in all hardware but not for all discs... yet. But anyway, this would be like Xbox live, getting you to pay the STUDIO directly for content that triples their profits by not requiring middlemen. Then they have control of the product.. soon DVDs will be just like EA Xbox games where you have to pay to unlock all the "advertised" content after paying full price for the "enhanced" disc!!!

  10. Discounted?! by Seumas · · Score: 3, Interesting

    Setting aside the fact that what this will really wind up with is not a discounted ad-supported DVD, but a $30 ad-supported DVD and an *INCREASED* $35 or $40 commercial-free DVD -- why would I want to pay for something that has ANY ads?

    If you're going to cram it full of advertising, why aren't you giving it to me for FREE? Making me PAY for it to come with advertising is a good way to convince me to go get it sans-advertising entirely free online.

    1. Re:Discounted?! by dave420 · · Score: 1

      That's quite a leap of faith there, considering there is no information that says that's the case. If the advertising only raises a portion of the cost required to produce the DVD, why on earth should they give it away? If a DVD costs $30, the advertising generates $15, you should pay $15 for it, not $0. You buy magazines and newspapers, and they have advertising...

    2. Re:Discounted?! by Anonymous Coward · · Score: 0

      Actually, it's been quite some time since I last bought a newspaper, and the only magazine I do buy has ads in a language I don't entirely understand. But that's all beside the point; you are not forced to read each and every magazine/newspaper ad, you can just read the actual content. I don't even particularly object to there being advertising on DVDs, so long as the skip button still works.

      And while we are on the subject of advertising revenue, that brings more money to the magazine/newspaper publishers than selling it to the reader does. In which case, they would actually stand to make more money by giving it away and charging the advertisers more because more people would be getting the publication.

    3. Re:Discounted?! by T-Bone-T · · Score: 1

      I don't see where the leap of faith is. Companies have always claimed that ad-supported material would be cheaper but have never followed through.

    4. Re:Discounted?! by ChrisA90278 · · Score: 1

      "If you're going to cram it full of advertising, why aren't you giving it to me for FREE?"

      Because the cable companies have already proved that the ideots will pay for cable AND watch ads. Remember what cable was new? The idea was that if you paid for the content you got it ad free. Then they found out people did not care about ads. People are adicted to TV and will do ANYTHING to get it, watch ads, pay $100 a month anything...

    5. Re:Discounted?! by Scudsucker · · Score: 1

      Because the cable companies have already proved that the ideots will pay for cable AND watch ads.

      Because those markets were already established before broadband internet and gigahertz PC's became commonplace. It's far more convenient to download Smallville and Heroes at 720p with no ads for my computer than to buy an HDTV and cable/satellite. Content companies can come up with new BS, but it's a lot easier to strip that out now.

    6. Re:Discounted?! by mabhatter654 · · Score: 1

      we already have this issue with Xbox live companies selling "half" a game for $60 but to get all the cool advertised extra weapons, race car tracks, game levels, etc, you have to pay the company something "extra" even though that content is already on the disc you purchased! This is just a way to do the same thing for DVDs.

      In this case the cost will probably go down as the studios would rather you purchase for $10 versus rent for $5. They'll put ads in to try to get the $5 directly from you and cut out the middleman. Like the parent says, if I'm going to pay twice anyway, and have to sign up online, then the DVD is useless. I might as well get a good rip off iTunes.. it almost validates Apple's position for online movies and Apple gives a generous cut to the studios, but THEY have control and studios are all about Control, even if it means sacrificing profits.

    7. Re:Discounted?! by Seumas · · Score: 1

      I don't think I've bought a magazine since I was about twelve years old and had a subscription to the Magazine of Fantasy and Science Fiction. And no, I don't recall it having any advertising in it (but I could be wrong). I read my grandfather's subscription to Popular Mechanics, Discovery, Popular Science and National Geographic, but the advertising was a small portion of the content and I was free to turn the page, ignoring the ads completely.

      You can buy news papers for about 25 cents these days and I know it costs far more than that to produce a giant stack of printed paper and distribute it like they do. So advertising must cover almost the entire expense. And even then, I just shake the paper free of all the ads and read the actual content. (Okay, I don't actually do that, because I haven't held a physical version of a news paper since the turn of the century).

      But cramming advertising that I'm forced to watch into a product I'm already paying for without an actual discount (again, you and I both know it won't be a discount -- they'll just raise the price of non-ad-sponsored discs) is a different thing entirely. Now, if you're going to let me "rent" a DVD from blockbuster **FOR FREE** as long as I'm forced to watch two minutes of advertising along with it . . . that might not be so bad. Or if I can have free unlimited netflix accounts in exchange for being sent DVDs that have forced-commercials on them.

      But why would I go to the store and buy a movie for my collection in which I'm going to be obligated to sit through a bunch of crap?!

    8. Re:Discounted?! by Seumas · · Score: 1

      Although you do now have DVRs that allow you to do away with commercials (even if Comcast's version of a DVR sucks balls, records the same show 400 times in a day even though they're all the same episode and has no out-of-box 30-second-skip). But then you're still paying extra money for a service that allows you to shirk the commercials of a service you already pay for that shouldn't have commercials to begin with.

  11. Customer friendlyness by RenHoek · · Score: 1

    Every time I read about DRM being dropped (ha!) I am hopeful that Big Media finally understands that you shouldn't go out of your way to piss of your customers.. Then we get more news blurbs like this.. /shakes head

  12. Thats not all by nxcho · · Score: 1

    I've heard they filed a patent for tattooing ads on the inside of peoples eyelids.

    --
    When asked why, the answer is almost always: "It's 2014".
    1. Re:Thats not all by tsjaikdus · · Score: 1

      > I've heard they filed a patent for tattooing ads on the inside of peoples eyelids.
      .
      That's nonsense. They only do that if you want to blink for free.

  13. But who wants to advertise to cheapskates? by IainMH · · Score: 3, Insightful

    I thought about this on the weekend. When you buy any Sunday paper, you get masses of leaflets and spam etc. I'd happily pay 10p more for the paper if it came without any ads or pamphlets.

    The problem is, the ad people probably wouldn't be too happy about only advertising to people who are by definition parsimonious.

    1. Re:But who wants to advertise to cheapskates? by pokerdad · · Score: 1

      I'd happily pay 10p more for the paper if it came without any ads or pamphlets.

      Newspapers make more of their money off advertising than off of the people who purchase it, so the 5% increse you suggest wouldn't come close to covering what they'd be losing. Would you be willing to pay 200% more for an advertisement free Sunday paper? I suspect most people wouldn't.

    2. Re:But who wants to advertise to cheapskates? by zoward · · Score: 1
      When you buy any Sunday paper, you get masses of leaflets and spam etc. I'd happily pay 10p more for the paper if it came without any ads or pamphlets.



      Yes, but unlike the DVD, you can skip the ads in the newspaper (or feed them to your wood burning stove and let them heat your house). Ironically, the only time I buy the paper these days is if I want the ads (eg, Black Friday).

      --
      "Can't you see that everyone is buying station wagons?"
    3. Re:But who wants to advertise to cheapskates? by Anonymous Coward · · Score: 0

      Try bribing your paper delivery person to remove the ads for you. Paper delivery margins are thin, so a small amount of money can make you a much more profitable customer.

    4. Re:But who wants to advertise to cheapskates? by hrvatska · · Score: 1

      I'd happily pay 10p more for the paper if it came without any ads or pamphlets.
      Seems like you'd be able to do something like that with this system. From the summary: "Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD."

    5. Re:But who wants to advertise to cheapskates? by hsqueak · · Score: 1

      I read the news online for free. I buy the paper for the coupons, which saves me around $30 per week, and use the rest of it for other purposes. I rarely *read* the actual paper. Want to trade? Your coupons for my paper?

  14. a glimpse into the present by drfireman · · Score: 2, Insightful

    Current DVDs, at least those for popular new releases, tend to have 5+ uninterruptible previews/ads up front. I guess these new ones will be more intrusive, but cheaper. There are things to like about that, I guess. As long as they're starting down the road for tiered pricing, it would be nice if they could offer ad-free DVDs as well, a product that's not available for most titles now. For that matter, it would be nice if they offered extremely cheap DVDs with ads interrupting the movie every scene or so.

    1. Re:a glimpse into the present by TheGratefulNet · · Score: 1

      that's why I won't even attempt to watch a non-ripped dvd anymore.

      1) rip dvd to disk
      1a) did it work? no errors? great, watch it, now.
      1b) threw an error? try another opto drive (another brand or model). still errors? return it.

      pretty simple algorithm.

      similar for my HD tv viewing. I mostly watch PBS HDtv and they have commercials only at the beginning and end. save HDTV to disk (hdhomerun box), run video-redo to select the *middle* part of the show (about 5mins in and about 25mins out). run ad-detective. select start and end points - cut and save-as. delete original. watch and enjoy.

      ads? they still have those? haven't seen an ad in a long time, now.

      --

      --
      "It is now safe to switch off your computer."
    2. Re:a glimpse into the present by Anzya · · Score: 1

      Oh God please explain to me why I still buy dvds?
      It can't be for the experience because ripped dvd is better in all the ways that realy count. Guess I just like to see the films standing in my book case. That or I need more hard disk space ;)
      Though I must say that the FBI warnings are the most pointless irritation you can force your customers to watch. First thing a "pirate" rips out are those".

      Btw, does anyone know if the number shoplifting has been going down? ;)

      --
      "This message was brought to you by Sarcasm and Troll Feeders United (or STFU, for you un-hip people)."
  15. Specifying "DVD" seems foolish by iainl · · Score: 3, Interesting

    If I remember Patent 101 correctly, your patent is specifically limited to the claims you make.

    So this one only covers Digital Versatile Discs. Not HD-DVD, not BluRay, not any theoretical third HD media format.

    Hands up, everyone who wants to go out and buy a whole new DVD player, because you don't already have one in the house? Really?

    --
    "I Know You Are But What Am I?"
    1. Re:Specifying "DVD" seems foolish by Mathinker · · Score: 1

      > So this one only covers Digital Versatile Discs. Not HD-DVD, not BluRay, not any theoretical third HD media format.

      Actually, this patent application might (if the Patent Office would stop being braindead) serve as prior art for subsequent applications on those higher-resolution formats.

      I was going to continue in the line that maybe IBM is just trying to help us (while padding its patent statistics) by preventing patents on those and future formats, but then I realized that even if no one can collect licensing fees on the "technology" it doesn't mean that someone won't implement it. It might even encourage it. Ugh.

    2. Re:Specifying "DVD" seems foolish by iainl · · Score: 1

      Well, to give IBM its due I can kind of see the point of it all. As things stand there are plenty of discs out there that come packed with enforced trailers for other movies, just like VHS tapes did (although we could fast-forward those, thank God). Putting in a disc released 10 years ago and seeing a trailer for some ancient piece of junk is considerably less useful to the studio, and no more useful to me, than seeing a trailer for a brand new piece of junk.

      The "enforced" bit is really the only annoying one.

      --
      "I Know You Are But What Am I?"
  16. Awww geeee..... by cthulu_mt · · Score: 1

    Thanks IBM; this is just what I wanted for Christmas.

    All I got you were these raspberries.

    pppppppppppppppfffffbbbbbtttttt!

    --
    Virginia is for lovers. EVE is for griefers.
  17. Sure, do it! by DigitAl56K · · Score: 2, Interesting

    Get the disc at a discount, run AnyDVD, sounds good to me!

  18. DVD players with guns by Emperor+Tiberius · · Score: 2, Funny

    I wonder how long it will be before home entertainment products come with weaponry to coerce you into viewing advertisements...

    1. Re:DVD players with guns by Thanshin · · Score: 5, Insightful

      2008. The movie will only play if there's at least a person connected to the player. If you skip the advertising, the connected person is tasered.

      2010. The player has motion and thermal sensors. Any heat-producing or moving entity in the proximities will receive a hit of "pain microwave ray" unless they see the full advertising.

      2015. Your salary goes directly to the MPAA so they can decide what you are going to buy every month. Nobody remembers what a movie is.

    2. Re:DVD players with guns by the_one(2) · · Score: 1

      I'm afraid i just patented that... sry

    3. Re:DVD players with guns by Indy1 · · Score: 1

      Thats ok, I'll shoot back :) And I promise that I'm a far better shot then any Hollywood lawyer :)

      --
      Lawyers, MBA's, RIAA? A jedi fears not these things!
  19. Cheapskates by youthoftoday · · Score: 1

    If someone can't afford to buy the full price DVD, are they going to be able to afford the things that the DVDs are advertising?

    My bet's on credit card averts.

    --
    -1 not first post
  20. bleak friday, cyber(bullying) monday, arggggh by Anonymous Coward · · Score: 0

    talk about blatant efforts at mass hypenosys. we've seen plenty of desperation (out&out FraUD/deception) in our day, but these corepirate nazi FUDgepackers are taking pages from the story of the naykid furor, & the third reich (again, for a bit more mammon). the constant insidious marketeering has convinced us to do our 'shopping' using local crafters who do not advertise/paticipate in the continued execrabilious mindphuking of many of US. now big blue wants US to pay extra to avoid same? arrrgggh.

    the lights are coming up all over now. see you there?

  21. Defeated in 5, 4, ... by Anonymous Coward · · Score: 0

    Well, if the ads are on the dvd put it in your dvd ripper and remove the ads and UOPs, not too difficult.
    If they come over the internet, too bad I don't have a connection. ;-)

  22. Advertisers are little kids who think we are paren by SmallFurryCreature · · Score: 4, Insightful

    Think about it, little kid asks for something, parent says no. Kid logic kicks in and the kid starts whining about it, bad parenting responds and gives in, proving to the kid that whining works.

    Advertisers ask us to buy X with ads, we say NO. Advertisiers logic kicks in and starts forcing us to watch the AD, do we give in? Doesn't really matter, if we don't, they just push harder and if we give in, then IT WORKS, so they push harder to sell even more!

    F1 racing used to be broadcast by every country in europe, this was great because in olden days it meant you could choose your preffered commentator (if you live in holland you get English, Dutch, Belgian and German state TV on cable) ALL without commericial breaks. Then came some commercial channels that outbid the state tv offerings, so people stopped watching the feed from that country and just watched F1 in a foreign language. When the Dutch F1 broadcast went commericial I switch to the BBC and when that went commericial I switched to Belgian tv.

    When that too went commerercial, I stopped watching F1. The commercial breaks were just too many to put up with.

    So what has the F1 organisation achieved? They lost a viewer who at least saw all the regular ads on the racetrack because they wanted more money. So they wanted more and got nothing.

    I may be alone, but viewing figures for F1 are down. They blaim it on the races themselves but might it just be that people are sick to death of the show being interrupted constantly for ads?

    A similar story can be seen around Dutch soccer. That was broadcast by tradition by the NOS, the state part of state telivision. (I am not a soccer fan so excuse me if I get some details wrong) Years ago a commercial channel was launched (sport 7?) which would be pay-per-view like setup. People didn't subscribe. At all. It was a HUGE FLOP. They had totally miscalculated dutch willingness to pay for soccer matches. They thought they would be rich, they ended up bankrupt.

    So the license went back the next year to the NOS. Recently another new station launched, this time "free" to watch, Talpa, and it too made a really big deal out of getting SOME of the rights to some of the soccer matches. Again they thought they would make it big, but people just didn't watch. The way the matches were broadcast was a constant source of irritation among soccer fans and the ads were way to heavy.

    End result? Talpa went bust and soccer matches are now more or less back in the old format.

    The odd thing? Holland is soccer nuts, so what could go wrong with pushing lots of ads around soccer matches? It works in the US right?

    Well, in theory it might be simply a case of too much too soon, you have to remember that it is not that long ago that the only ads were BEFORE and AFTER a match NOT during NOT even during half-time. Even more shocking, on sunday there were NO ADS AT ALL.

    This has changed but still, ads during the match itself may have been too much.

    A clear case of being too demanding, kids KNOW this, they know when to push it and when they are about to be sent to their room. Advertisers just don't seem to be able to spot the warning signs. They keep pushing and pushing when we already kicked them out of the house to freeze to death.

    The reason is offcourse simple, advertisers do NOT care about selling a product with their ads, they are selling ADS!

    Every obnoxious ad campaign that drives you nuts HAS ALREADY BEEN A SUCCESS because the ad SOLD!

    So us claiming that the ads for MS software on slashdot are a stupid idea are missing the real picture. The ad company that sold those ads, made a sale and that is all that matters. That is why you should never believe any research on ad effectiveness by an ad company unless you believe research on soap by soap companies.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  23. my predictions by mapkinase · · Score: 5, Insightful

    I expect ad-infested DVDs will cost the same as now, and we will pay more than now for ad-free. That or I do not know anything about this world.

    --
    I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
    1. Re:my predictions by Dachannien · · Score: 2, Interesting

      I'll counter your prediction with a gem of my own:

      There won't be any ad-free DVDs. At least, not legal ones.

    2. Re:my predictions by nahdude812 · · Score: 1

      Right you are if current marketing trends continue.

      Except in my house it will be: There won't be any ad-based DVDs (which I will henceforth call Ad-VD).

      If the offerings are only Ad-VD's, then I will do without.

    3. Re:my predictions by MeditationSensation · · Score: 1

      Sounds about right. Look at iTunes (although I think they recently lowered the price).

  24. But won't the content be online eventually? by troll+-1 · · Score: 2, Insightful

    Before computers were networked we used to copy files onto floppy disks and walk them down the hall to the next office. As a form of content distribution, this is about where DVDs are at today.

    From an engineering point of view, putting stuff on plastic disks and physically moving them to their destination is a pretty dumb way to distribute content in the face of an Internet.

    In the absence of a successfully viable Internet distribution method that ensures some form of copy restriction, the likely reason for movies on DVD is to safeguard distribution rights. But things may change if the current method of funding Internet content through advertising is to expand to include television and movies, much like it does for broadcast TV and radio. So while IBM may hope to gain a market share in DVD advertising, the whole medium may be obsolete in a few years. Just a thought.

    1. Re:But won't the content be online eventually? by Anonymous Coward · · Score: 0

      Agreed, but if my goal is to be able to read and watch what I want without snoopers intermediating the activity then using the internet to access my entertainment is not what I want.

    2. Re:But won't the content be online eventually? by mabhatter654 · · Score: 1

      but 9 gig of bandwith x the number of DVDs sold is a huge amount. most people in the US do not have that available and the cost is prohibitively high compared to a DVD. I have 3 meg service, until I can download full scale DVD or better from iTunes in less than 15 minutes it takes to drive to the rental store, pick out a movie and be home, on line movies are not practical. Good for hard to get stuff like Stargate Atlantis on channels I don't get on cable, but not for casual Friday nite movie browsing.

  25. Is it that IBM is predicting this change ... by ScrewMaster · · Score: 2, Insightful

    or is going to try and create the change?

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:Is it that IBM is predicting this change ... by jsiren · · Score: 1

      They're trying to create a self-fulfilling prophecy.

      --
      Usage: km/h for speed (kilometers per hour); kph for very slow impulses (kilopond hours).
  26. This will encourage consumers to break the law. by lophophore · · Score: 2, Insightful

    If DVDs are shipped with must-see commercials, then more and more consumers will feel willing (and perhaps justified) to "illegally" extract the desired content from their **purchased** DVD and burn a new, content-only DVD. This is a stupid plan.

    --
    there are 3 kinds of people:
    * those who can count
    * those who can't
  27. Disney's Prior Art by WarwickRyan · · Score: 1

    Disney disks have been doing this for years, sticking tonnes of unskippable commercials on the disk. Usually 10-15 minutes of them.

    Only they charge you a premium for the disks when compared to other studios.

    1. Re:Disney's Prior Art by ahecht · · Score: 1

      Actually, Disney hasn't been doing this for years. Only the first generation of DisneyDVDs had unskippable ads.

    2. Re:Disney's Prior Art by WarwickRyan · · Score: 1

      I've about 15 disks, the only one without is the Jungle Book.

      PAL mind, maybe they change it in the US only.

  28. Fuck that for a joke. by Anonymous Coward · · Score: 0

    In all seriousness, if I'm getting physical media that I should be able to watch how I want at my leisure and I'm forced to watch ads, that shit better be free. And for that matter, so had the player that would support this. However cheap they make it, I am not under any circumstances paying to be forced to watch ads. I thought it was bad enough that it costs money to watch cable TV and you still get ads, but at least there I can change the channel while an ad's on, or make use of the PVR functionality of the cable box to time shift and commercial zap.

  29. Players from China are great for fixing this by scourfish · · Score: 1

    I bought a few DVD's that have the uninterruptible previews at the beginning. One of them was so bad, that even the stop button was locked out. I did the right thing, and after calling universal pictures up and bitching at one of their interns for a few minutes over the phone, I went online and ordered a cheapo slave labor dvd player from china. It ignores the flags that prevent me from skipping previews. I never entered into any agreement to watch the previews, so I shouldn't have to. Most new DVD's don't seem to lock you out of previews anymore. I guess too many angry calls and letters from people. Some DVD's now even allow you to press menu to get past the FBI warning.

  30. Recursive Advertising by Attila+the+Bun · · Score: 2, Funny

    Shortly after the system goes online, it will start downloading adverts for more advert-infested DVDs. Disks will start multiplying exponentially, the world will plunge behind an event horizon, and the universe will be sucked into a supermassive black-hole of infinite advertising.

    Much the same kind of thing happened when they started printing adverts for breakfast cereal on packets of breakfast cereal.

    1. Re:Recursive Advertising by mikael · · Score: 1

      The weirdest DVD I ever saw was just yesterday when I was in the supermarket. They had these credit card shaped DVD's (must have been maybe just a few minutes of video) which were being used to sell seats at a soccer match.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  31. It's like they want us to plunder ships by 0xdeadbeef · · Score: 1

    The Disney movie Ratatouille is already sold with a commercial you can't skip, and the Mac movie player obeys that directive.

    With this kind of crap, I'd rather steal the things I want to keep, and rent the things I'm too lazy to bother. What is the point of owning a disc when it is polluted with commercials?

    The appeal to the lowest common denominator is destroying everything, because they're too stupid to know any better. That's where the money is. Being sophisticated and affluent counts for nothing these days.

    1. Re:It's like they want us to plunder ships by Anonymous Coward · · Score: 0

      Videolan's VLC DVD Player skips ads... on a Mac :).

  32. Placement by YourExperiment · · Score: 1

    Will the system also support viewing the latest Hollywood blockbusters without the usual abundance of product placements?

    1. Re:Placement by Hognoxious · · Score: 1

      Hey, add a Tom Cruise control and I'll buy one!

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  33. Might be a good application for patents! by mlock · · Score: 1

    Well, as long as someone holds a patent to something we don't like, it should be sufficient to tell this single group of people that they shouldn't let it out.

    Previously that's what governments were for ... We had something called elections, whose outcome could really make a difference. As governments are more and more shifted away from people, we might need other people fulfulling our wishes ...

    There are some sayings that apply - "vote with your money" is the first that comes to my mind.

  34. DVD or DUD? by Snart+Barfunz · · Score: 1

    DVD? Is that something like a torrent file, only on a disc?

    Seriously, this patent has both workable and novel parts. Unfortunately the novel parts aren't workable the workable parts aren't novel. Most DVDs already have unskippable commercials on them - usually selling the idea of DRM in the form of piracy warnings. As for downloadable commercials, will it be a requirement to have an internet connection to play a DVD? Throw away your DVD players now - especially the portables!

    But, back to my title question - what's a DVD? With CDs, once you start chucking in crap that's not in the published specification, then the thing you're selling can no longer be described as a CD.

    Do DVDs follow the same kind of regime? If so, I suggest these be marketed as Digitally Unplayable Discs.

    --
    --- Yx3 = Delilah ---
    1. Re:DVD or DUD? by shentino · · Score: 1

      Wha tworries me is that next thing you know somebody like AT&T is going to get an exclusive internet deal, so not only do you need internt to watch the DVD, but the player will only go through AT&T's network. Congrats, you are now locked into an ISP...

  35. Bring back VHS! by hbr · · Score: 1
    I use old VHS tapes quite a lot still, and I can tell you, there are big advantages:
    1. they remember the point you were last watching, even when you take them out
    2. no "clockwork-orange"-style-compulsory-viewing copyright theft rant each time you put one in (see IT crowd - v. funny - "Would you steal a baby?")
    3. no having to hang around waiting for the silly pointless menu clip, so that you can press "start" (I have to hang around to start DVDs for my kids)
    4. that warm fuzzy non-widescreen poor screen quality glow.

    One of our DVD players is really cheap - it basically reboots every time you take it out of standby, so you have to watch all that copyright stuff yet again if you interrupt your viewing.

    You do get the feeling that DVDs were invented just to irritate and control you - and going back to VHS is a good feeling after that. I can't see this new step forward to be very popular!

  36. HD DVD - none of mine have ads in front by Shivetya · · Score: 1

    of the feature presentation.

    In fact, they seem to make a big thing out of that "feature"....

    Granted I only have about a dozen HD DVDs but I haven't found one to break that feature yet, but I bet some company will. I wonder if Blu-Ray has a similar requirement

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
    1. Re:HD DVD - none of mine have ads in front by foobsr · · Score: 1

      Granted I only have about a dozen HD DVDs but I haven't found one to break that feature yet, ...

      An incentive to buy. Wait until the market is more saturated (as is the case with DVD), and you will enjoy the '''exciting enhanced viewing experience''' that comes with 'User Content Generated' advertising.

      CC.

      --
      TaijiQuan (Huang, 5 loosenings)
    2. Re:HD DVD - none of mine have ads in front by SDF-7 · · Score: 1

      BluRay either doesn't have the requirement, or Disney at least ignores it. (Ratatouille was an interesting skip fest to get to the movie).

  37. This is new? by egburr · · Score: 2, Insightful
    Most DVDs I get already have unskippable advertising. I suppose the new part is to allow you to skip if you have somehow connected your DVD player to the internet? I haven't seen one yet with a network card or even a modem. Anyway, my solution has been to use my computer to rip the DVD, strip out all the locks and usually the ads too, and burn it to a new disc. This has many benefits:
    • it doesn't matter if the kids scratch the disc, I can replace it easily
    • I can go straight to the movie after putting the disc in the player
    • I don't have to watch the FBI warning (I have one disc that has 3.5 minutes of warnings from various conutries that was unskippable! They really expect me to sit through that?)
    With VHS, I could just fast forward through the ads. With DVD, if you are going to make the ads unskippable and thus make me take the effort to correct that, I'm going to just remove the ads altogether from my copy. You lose ground by being too greedy.
    --

    Edward Burr
    Having a smoking section in a restaurant is like having a peeing section in a swimming pool.
  38. Don't they do this already? by IBBoard · · Score: 1

    Hang on, don't DVDs (at least ones in the UK) have unskippable bits already?

    I know some of my DVDs (the CSI boxed sets for one) have some crap from the film copyright people about "you wouldn't steal an old lady's handbag and knock her to the floor, you wouldn't steal thousands of pounds worth of car before causing large amounts of terror and damage, you wouldn't kill a school full of children in a murderous rampage, so don't copy a load of bits from a disk valued at about £10-£20".

    There's also some trailers and some intro sections (like the film producer/publisher titles) that can't be skipped on a lot of films.

    Not quite sure where they get a patent without prior art for from that lot (unless it's specifically for 'product advertising' as opposed to 'information' or 'trailers', at which point it's a small logical step anyway).

    1. Re:Don't they do this already? by Anonymous Coward · · Score: 0
  39. I buy, rip, and archive. by FatSean · · Score: 1

    I play the rips, which conveniently have the bullshit ads removed, and keep the originals in a closet.

    --
    Blar.
  40. Re:Advertisers are little kids who think we are pa by hack++slash · · Score: 1

    By the way if anyone here is in advertising or marketing... kill yourself.

    No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do.

    Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers. Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself.

    Planting seeds. I know all the marketing people are going, "he's doing a joke..." there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking makinations. Machi... Whatever, you know what I mean.

    I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."

    Oh man, I am not doing that. You fucking evil scumbags!

    "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."

    Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

    "Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that."

    God, I'm just caught in a fucking web.

    "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..."

    How do you live like that? And I bet you sleep like fucking babies at night, don't you?

    "What didya do today honey?"

    "Oh, we made ah, we made ah arsenic a childhood food now, goodnight." [snores] "Yeah we just said you know is your baby really too loud? You know?" [snores] "Yeah, you know the mums will love it." [snores]

    Sleep like fucking children, don't ya, this is your world isn't it?

    /Bill Hicks

    --
    To do something right, you often have to roll up your sleeves and get busy.
  41. "On demand?" by glindsey · · Score: 1

    Yes, because if there's anything I hear the typical consumer demanding, it's that we should have more mandatory advertising.

    What's that, you say? It's the advertisers who are demanding it? It just proves, once again, who the actual customer is for any and all media produced: advertisers. Viewers are just the product being delivered to them.

  42. I don't think they can patent this??? by Anonymous Coward · · Score: 0

    I've seen this before...

    There have been many times where I've rented a dvd, started watching it and found that I was unable to skip or go to a menu or fast forward or anything without watching the commercials.

  43. Can MythTV skip? by KlaymenDK · · Score: 1

    I've long been annoyed with having to skip over commercials in what I "tape" on my (Pioneer) HD recorder. My next recorder is surely going to be a real computer rather than a traditional commercial product.

    I wonder: do MythTV-based players also enforce the "do not skip" segments, or does it have a more consumer-friendly approach?

    If it does, I wonder if it would be a legal risk zone to do this to "patent-encumbered ad blocks" (if it can be called that).

    1. Re:Can MythTV skip? by Anonymous Coward · · Score: 0

      There's no point in implementing something that doesn't work by design. Like if you can send a patch to the maintainer saying "this will disable the controls when watching advertisements" and he/she goes "Oh, cool! We gotta have that!". And if that *really* happens, fork the project! Immediately!

  44. DVD player with Ad Blocker? by OhPlz · · Score: 1

    All this talk about ripping to get around the annoying FBI, MPAA "Don't steal this", and ad segments has me thinking.. if I had a media center PC in my living room, is there a software DVD player that would enable me to play from the original DVD, but skip those bits? I mean, why go through the bother of ripping and wasting blanks? I've never had a reason to assemble a media center PC, but if it could do this.. it'd be worth it to me.

    1. Re:DVD player with Ad Blocker? by Anonymous Coward · · Score: 0

      I don't know if its available for Media Centre, but I use a program called DVD Region + CSS Free on my PC that skips either straight to the menu or straight to the film, depending on what you want it to do. Never come up against a ad it hasn't skipped either. Now if only I could find some way to get that onto my normal DVD player...

  45. Re:Advertisers are little kids who think we are pa by Anonymous Coward · · Score: 0

    Funny thing is, in the US, ESPN doesn't cut to commerical during play. They advertise like hell in their little ticker at the bottom, but they don't interrupt play for commercil time.

  46. Sounds Like HBO DVDs by aplusjimages · · Score: 1

    I hate buying HBO TV boxsets because the first disc always has a group of HBO commercials and all the functionality to skip it is disabled. So every time I put that disc in I have to sit through 5 minutes of HBO commercials for their other boxsets. Are there DVD players out there that can override this?

    --
    Can I bum a sig?
  47. Not in a million years... by BlueF · · Score: 1

    I refuse to buy most DVDs these days becuase a vast majority prevent skipping the previews. Not sure if this is a factor of using software DVD player (Mac Mini on my home theater) or if the DVD publishers find it acceptable to prevent skipping straight to the main DVD menu? Either way, I'll continue to avoid purchase and return any DVD setup in this manner.

    DVDs and movie tickets are already too expensive. Making them cheaper with subsidized adverts is NOT the answer.

    1. Re:Not in a million years... by Anonymous Coward · · Score: 0
      DVDs and movie tickets are already too expensive. Making them cheaper with subsidized adverts is NOT the answer.


      Making them cheaper with subsidized ads? I haven't seen the prices of movie tickets going down now that the theatres are making us sit through ad after ad after ad (and I'm not just talking about the previews, but everything that goes before the previews even start -- even the "please silence your cellphones" are not-so-subtle ads). That's one of the many reasons I only go to the movies two times a year at most nowadays. It's not worth it to me to have to spend $10-12 just to get in to a building where I will be forced to watch ads when my couch is much more comfortable, and the drinks and snacks are practically free and much tastier.

      If DVDs start coming out with unskippable ads as the standard, I guess I'll have that much more time to read and use my own imagination.

  48. Cheaper DVDs? by Anonymous Coward · · Score: 0

    I think they grossly misunderstand the reason people aren't buying DVDs. Target is selling some titles for $6.50. And there are still plenty of those titles left on the shelves. It's not because six and half bucks is too expensive for Snow Dogs, even though it is, it's that nobody wants to be seen actually having a copy of Snow Dogs on their shelves.

    I'll refer you to this article from The Onion:
    http://www.theonion.com/content/node/38626

    bkd

  49. DVD Ads.. the big problem by webrunner · · Score: 1

    The big problem with ads on dvds that you purchase, is that the ads themselves become completely out of date soon after your purchase. A person's dvd collection may have hours of trailers for movies that everyone has otherwise forgotten!

    At least TV ads change.

    --
    ADVENTURERS! - ANTIHERO FOR HIRE - CARDMASTER CONFLICT
  50. what im really hoping for out of this by EdelFactor19 · · Score: 2, Interesting

    that ibm will demonstrate social responsibility again and make license fees so high for this that no one bothers to license it and we dont lose the ability to skip over a commercial in a dvd.

    i dont buy dvds in general (save for absolute favorites office space, three amigos, band of brothers and the matrix 10 dvd set.. ) , but if i did and was forced to watch a commercial everytime i played the thing I'd be rather annoyed.

    Next thing you know theyll start interjecting dvds with commercial interruptions that you cant skip..

    --
    "Jazz isn't dead, it just smells funny" ~Frank Zappa
    EdelFactor
  51. on-demand?! by amigabill · · Score: 1

    DVDs that contain or download 'on demand' commercials that cannot be skipped

    How is it "on-demand" if
    1) I do NOT want them
    2) I can NOT stop/skip them
    3) I did NOT press my remote's "I demand to be shown a commercial right now!" button

    (I'm assuming this particular term was only in the summary here, not in the article that I didn't actually read)

    1. Re:on-demand?! by dgm3574 · · Score: 1

      It's On Demand because that's one of IBM's current catch phrases and they couldn't resist using it in their patent filing.

  52. DVD commercials by Techogeek · · Score: 1

    Oh, great! Now we can watch the annoying HeadOn commercials in HD!

  53. Righto by Anonymous Coward · · Score: 0

    "cannot be skipped"? Great, free software will never be "encumbered" by this patent :) The only thing left to do is to write a patch that makes the player automatically skip titles that "cannot be skipped".

  54. Hold On by FireIron · · Score: 1

    Maybe IBM patenting this idea is a good thing...if they refuse to license it out to any studio at any price, and send the attorney drones after everyone who even comes close to infringing it.

  55. Wow, a cheaper dvd player! by gravis777 · · Score: 1

    I mean, I could actually get something cheaper than the $27 Durabrand that I bought at WalMart (regular price) that supports digital out, so I get Dolby Digital and DTS, progressive scan, is hackable and will output PAL on my discs that I bought in Europe instead of trying to convert to NTSC like most players do (surprisingly my TV supports both 576i and 576P at 50 Hertz on an American HDTV). We just all know that $27 for a DVD player is outragious, and we must have some type of commercial support to make them cheaper!

    Oh, and surprisingly, as I do not have HDMI and therefore cannot upconvert, the $27 player actually seems to play nicer than my PS3 with my TV, for some odd reason with the PS3 the tv keeps trying to redetect the resolution at 480p every couple of minutes, which means you loose picture every few minutes. Quality wise, the $27 player looks and sounds just as good as the more expensive players.

    1. Re:Wow, a cheaper dvd player! by gravis777 · · Score: 1

      LOL, and this is what I get for responding to quickly, I sped read this. Its talking about cheaper DVDs, not cheaper DVD players, which is a whole other issue. We all know that paying between $7.50 - $15 a disc is absolutely unreasonable!

    2. Re:Wow, a cheaper dvd player! by Anonymous Coward · · Score: 0

      There is life outside the US. In the UK, DVDs are usually $30-50 in their first year.

  56. The future of advertising by skinfaxi · · Score: 1
    In the future, advertisers will vie with each other to create the most annoying, painful, disgusting, soul-destroying commercials possible. Then the viewing audience will have the option to pay to NOT see the commercials. How much would you pay to never have to see another Quiznos, Axe Body Spray or Girls Gone Wild advertisement? I'd definitely pay more for a DVD that didn't try to force me to watch them.

    Eventually, they might stop making commercials altogether, just the threat will be enough to make the viewer cough up the cash so they don't have to see them.

    There will be a black market for products that skip or distort the advertisements. The advertising industry will send enforcers 'round your neighborhood with anti-advertising detectors to find those who are skipping the commercials without paying for the privilege. When they find them, they'll sue users of these hacks, for back-pay and damages, having taken lessons from the RIAA.

  57. Whose demand? by argent · · Score: 1

    It's the DVD that's demanding it, not you.

  58. Bring it on! by Joce640k · · Score: 1

    I'll rip it, I'll strip it, and I'll be paying less for the DVD...

    --
    No sig today...
  59. What good are the ads on DVD by Timinithis · · Score: 1

    We buy DVDs to watch our favorite Movie, TV show, etc. at our leisure. To spend some time and relive the good times watching our favorite show. What good are ads "Coming soon to Disney DVD..." to me when I am watching the movie 4 years after it was released. What ever movie is "coming soon" is already back in the vault and I can't get it anymore.

    Same with Major Motion Picture titles. I realize that they want to preserve the movie theater experience with showing me 20 minutes of previews before the main feature, but I am at home, and I don't want to waste those 20 minutes. Want to know why "ripping" a DVD is so popular? We want to watch the damn movie, not previews of "coming attractions" that came out last year. "Coming soon to DVD, Star Trek III" wtf?!!?

    Yea, ads for DVDs work...they work to make me learn how to rip my library so I don't have to see the ads and I can get right to the feature.

    --
    Sig? What's a Sig?
  60. I've brought this up before... by hacker · · Score: 1

    I've brought this up before... but it bears repeating.

    Purchasing the DVD itself, offsets the cost of advertising.

    This means, if I put down money in exchange for the product, I expect that I won't be forced to sit through the ads. We have pay-cable that is supposed to be ad-free. Is it? Not anymore. Paying the additional fee for Showtime, HBO, Cinemax and so on was supposed to be an enhanced, ad-free experience. Now all of those channels are full of garbage advertisements, cutting into the show's playing time.

    In fact, I have a DVD of cartoons and such for my daughter, which doesn't even let me PAUSE or STOP the previews once they start playing. I can't fast-forward through them, I can't pause or stop them, and so my 3-year old daughter is forced to watch distracting, ADD-inducing advertisements for movies well outside her age range.

    That particular DVD went right back to the store for a full refund (NOT a store credit).

    What was my other option? Rip the DVD and take out the advertisements, and burn it back to another disc. I already paid for it. It belonged to me. I can do with it, what I wish. I don't need my daughter developing any sort of "brand loyalty" or ADHD at her age, just so she can watch her favorite cartoon while we travel.

    We're all getting used to seeing these annoying ads in the lower-right corner of our favorite television shows now. First they were static images showing what was coming next. Then they were animated. Then they got LARGER. Now they have sound, bleeding right over the top of the show you're watching. Now they ads stay in the corner throughout the ENTIRE SHOW.

    What am I paying a cable bill for, if I'm still forced to watch the advertisements DURING my show? We're not talking about commercial breaks here. At least projects like MythTV are smart enough to programmatically remove the advertisements and commercials, leaving just the intended watching experience left on the drive.

    The point is, if you can't price your product accordingly to remove ads entirely for the customer, then your business model is wrong, or your pricing is wrong. Fix those, don't force more advertising down our throats. It's getting out of hand now.

    If the force-feeding of advertisements continues, I know I'll be joined by a few million of my friends who will simply stop supporting those products and terminate our cable television services, as well as return any and all products that force ads on us without the choice to skip or remove them.

  61. Download? by PPH · · Score: 1
    Download ads how? My DVD player isn't connected to a network.

    If it was, yanking the ethernet plug while starting up the player would seem to defeat the download.

    --
    Have gnu, will travel.
  62. Re:Advertisers are little kids who think we are pa by LuSiDe · · Score: 1

    You make some very good points but most people here won't know the details about European programming (I can verify your claims as far as my knowledge goes on these subjects).

    However I'm afraid you misunderstand what the general publics opinion of ads is: a necessary evil. A minority, if not small minority of people, are not (or almost not) influenced by ads and are able to close themselves from ads (consciously, because subconsciously its much harder). Those people tend to prefer not to watch ads, and some of those people hate ads. However most people do not mind ads. They like targetted advertising, and are susceptible/suggestable. Another option is to do something inbetween ads, like a toilet visit, make coffee, doing laundry, taking a shower, going back to kitchen for dinner, and so on. The same is true for advertising on WWW: a small minority blocks ads. Most people do not block ads.

    As for F1: on Dutch TV they now make you able to watch F1 in a smaller part of the TV. My father, a huge F1 fan, is almost blind. He is unable to follow the race during commercials. Heck, he can barely see what is happening if its full screen. He really needs the commentary.

    --
    WE DON'T NEED NO BLOG CONTROL.
  63. Re:Advertisers are little kids who think we are pa by analog_line · · Score: 1

    The odd thing? Holland is soccer nuts, so what could go wrong with pushing lots of ads around soccer matches? It works in the US right?


    Televised soccer just doesn't happen in the US, unless you're talking about niche channels that cater to immigrant/expatriot populations within the US, or the World Cup, which has lately actually been getting some play here. The closest major league soccer team to me went to the finals and not a person that wasn't a soccer obsessive even knew about it, except for a brief mention on local news that they were going, and a mention that they lost.

    The sports that do get broadcast widely are far more commercial-friendly. Basketball, American football, and baseball (not really counting hockey anymore) all have frequent breaks where commercials can be inserted easily.
  64. Silly by GWBasic · · Score: 1

    This is silly

    • There are already ultra-cheap DVDs without ads. Target's $1 bin usually has stacks of them.
    • If someone has the bandwidth to support displaying on-demand ads, wouldn't the money on the ad-ridden DVD be better spent for an on-demand movie? Most of them are in the $3-$5 range.
  65. Been to a movie theatre lately? by greyphi · · Score: 1

    Yes, the Imax

    Y'know the one with the big screen and really good sound? and no commercials...

    I guess it must be because it's Canadian and and pirates don't believe in commercials.