UK Cinemas Get 3D Projection Rollout
CNETNate writes "The largest chain of cinemas in Britain, Odeon, has become the first chain to fully roll out 3D projection technology in its theaters. These new projectors will deliver 3D images at a resolution of 2K (2,048x1,080 pixels). Many major cities in the UK will now be able to project the new 3D movies coming out of Hollywood, without it being referred to as a novelty offered in one or two locations."
Cue motion sickness and minimum wage cleaning staff quitting their jobs in 3.... 2....
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I always make the mistake of sitting too close and then having the 3D objects end up projected behind me.
Clearly the most profitable use of 3D is going to be the pornography market.
And lets face it, who want's that in a public space...
Cool. Have we to use the same ugly bichromatic len glasses or they improve them too? Default glasses are not very confortable. Do you?
At any rate, it didn't make sense to watch movies that were made in 3D and then watch them in 2D.
The reality is closer to this:
Bugger! People don't want to pay £15 to sit for hours in a dirty, smelly, sticky cinema to watch disgusting, blurry, washed-out reproductions of Hollywood movies that take twenty minutes to start (while accusing them of everything from theft to supporting terrorism), where a hot dog costs more than the ticket, the drinks are 99.999% water and the staff are similarly dirty, smelly and sticky.
The madmen would rather sit at home in comfort with their HDTV's and get a better quality image close up! What are they thinking?!
Hey, we need to get our customers back, so let's add a useless 3D element to our movies that everybody has been able to do but nobody has cared about in the last fifty years!
Seriously, the last four or five times I went into a cinema in a large town not 10 minutes from London, there were about three people in there, including me. They need a new gimmick and they think it will bring back the audiences. It won't. The problem isn't the type of movie projection - it's the quality of the systems (all the films I've seen this year have been blurry, out of focus and even when in focus look very horrible), the atmosphere of the cinema (which is all-but-gone now), the service recieved and the price you pay. I can OWN a copy of a film cheaper than I can go to the cinema once, and it will "appear" better quality because I'm closer to a higher-quality screen. Plus, I can pause it to get a real hotdog, or I can invite friends over.
Last year in Leicester Square (London), I saw the godawful Beowulf movie in 3D.
Last week in Tyneside (Northern England), I saw the godawful 'My Bloody Valentine' movie in 3D.
The cinemas already seem to be getting the upgrades coming through. I just hope Hollywood gets a similar upgrade to stop churning out such garbage using 3D recording techniques.
Baka Drew
Shouldn't a 3D screen have a third dimension to its resolution?
This is great news but when I say an IMAX movie the one thing that I really noticed was that 24 frames per sec looks really naff, and can even cause a headache, when everything else is so realistic.
Since the Odeon system is digital I guess it is possible to overscan it and use clever motion interpolation to make movement look smooth, like some of the newer HDTVs do now. Anyone know if they do this?
Otherwise with decreasing storage costs the native frame rate of the films will hopefully get up to 70+ fps soon.
Why not add another dimension to the stories and let them go from 1 dimension to 2 dimensions. (and 1 dimension is even a stretch for some movies)
Don't fight for your country, if your country does not fight for you.
Hardly. Your announcement concerns getting them into 30 cinema and their longer term plans are only to put them into 75 out of 110 of their cinemas.
Are we sure they aren't 3D *cameras*?
What 3D "holywood" movies are there (except for the occasional 3D animation)?
FTFA:
"The UK's Odeon chain is installing 3D projectors in many of its cinemas. These new projectors will deliver 3D images at a resolution of 2K (2,048x1,080 pixels). To put that in context, that's roughly twice the resolution of a movie on a Blu-ray disc"
Where do they get their "twice the resolution?" blu-ray/hi-def is 1920x1080. We're only talking a difference of less than 7% - not "roughly twice the resolution."
I doubt may slashdotters would consider the lower-res 1280x720 as "really hi-def" any more.
But if they do all go 3d, maybe I can sue under some sort of disabilities act and get a gazillion dollars !!?!?!?! (or one free hotdog from the concession stand - its all about the same)
I am Slashdot. Are you Slashdot as well?
I am surprised we aren't hearing about this being used in a porn as that's where "new" technology usually shows up first. Are they slipping or is it so gimmicky porn directors won't even touch it?
I'll pay $15 to see a movie when the resolution is 50,400 x 31,500, otherwise I'll rent it for $3 and watch it at home.
Once upon a time, directors would use different film with different grain size to effect a desired mood for an act.
In this modern era of digital recording and projection, where any visual artifact may simply be a by-product of the video compression algorithm, I think that Hollywood needs to come up with more compelling and entertaining story lines than simply relying on the "new shiny" effect.
I think that they are finally running out of ideas to recycle.
Anyways, kudos to ODEON for trying to take some initiative to lure people out of their homes and into the cinemas. Alas, I have moved to La La Land where the projectors are old and creaky and routinely scratch the film after the first couple of showings. Not to mention the defects in the screen, rips, tears and unidentifiable stains, which mar the viewing quality.
Which reminds me of my other rant - will someone please clean the screen at Disney's California Adventure's California Soaring attraction? It just keeps getting worse: First a palm print, then something which looks like a coffee stain. Come on, Disney... It's been like that for at least 3 years already! It ruins the effect!
You'd thunk that Los Angeles would have the most up-to-date and well maintained entertainment technology for the theatre patrons to enjoy but it simply isn't so. And the art/small projects which actually do have a story line rarely get wide screenings, if at all.
I miss the old ODEON in Aylesbury... Shame that they deliberately left a grade 1 listed building derelict so that it will become structurally unsound to allow property developers an excuse to tear it down.
No sig. Move along - nothing to see here.
2048x1024 is 2M not 2K.
2K display would be say 64x32 pixels, which is much worse than nokia phones 10 years ago. I bet few people would like to watch movies like that, it would be lovwer res than terminal Star Wars.
TFA has also other error - that 2048x1024 is "half" (should be quarter) of 4096x2048.
Yet another article by ignorant.
For those who would like to know more about Cinema 3D systems, check out www.cinetechgeek.com or lookup cinetechgeek on youtube. There are a few video demonstrating the technology. James
No, he's right. And in fact, if the 2d resolution is used to encode 3D, then the first 2D should almost certainly decrease, as the 3rdD is added.
3d images at 2,048x1,080 pixels. So... what about the third dimension?
I thought they were supposed to move to 2160p (3840x2160 - 4 times better than 1080p), so that people could experience at the theater, what they could not get at home.
This is too little, too late.
Plus, all the reasons stated above, it has very little value.
"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe." Albert Einstein
I saw Coraline in a 3D theater last weekend and I was surprised how effective it was. I left the theater and passed a flat screen tv, and it looked weird without the depth cues.
Over the next decade, we'll see a transition to 3D movies and you'll start seeing 3D setups at home as well (first for games, such as the solution being offered by NVidia). Eventually 3D will roll out to the masses and people will go back and convert the classic 2D movies into 3D. Old people will cry out that 2D is the way it was supposed to be watched, but companies will do it anyway and consumers will buy them up.
24 hours of the original series
10 episodes of 1980
3 hour miniseries
67 episodes of the new version
27 webisodes
(scraped from wikipedia)
- we could do it in like 5 and a half days, in a week sleeping minimally
every day http://en.wikipedia.org/wiki/Special:Random
If normal digital projection is 4,096 x 2,160 pixels and this projects at 2,048 x 1,080, I would guess this is a typical anaglyph method using half the pixels for each eye. In other words, normal digital projection.
It could be that they are using two different projectors using polarized light, and that this system uses lower resolution to lower costs. But I would expect a polarized solution to simply use two standard projectors at 4K. Of course the reporter apparently doesn't care which method is being used. It could very well be something gimmicky a crappy like Intel's Intru3D used for the superbowl, or similar technologies which use two colored lenses but try very hard to say "but we're not anaglyph".
BTW my TV is not properly color-adjusted, so the 3D super bowl stuff actually looked like hell to me. I assume a cinema would bother to fix this for a 2-hour feature running continuously, whereas I don't give a crap for a 15 minute commercial.
http://scoop.intel.com/2009/02/did-you-catch-the-3d-super-bowl-commercials.php
There's another one that uses yellow and some other color, might be an offshoot of Intel but using a slightly different second color for the other eye.
./
From TFA:
actual 3D, with 3D glasses
Somebody needs to tell them that for actual 3D, you don't need 3D glasses.
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
Lets get food out of the way: don't like it, don't buy it. That simple really.
As for the personnel I can't smell them, I don't get that close to people across the counter mate. As for checking if they are sticky, lets just no go there ...
Although I agree with you about the advertisement and bullshit bigbroterish nonsense, you can arrive just before the movie starts. If the cinemas are as empty as you claim you will have no problem finding a seat (grin).
Finally your home cinema does not have the definition and sound quality of the big screen (yet), so your protestations on quality alone are pretty hollow...
IANAL but write like a drunk one.
It is vastly superior ...
IANAL but write like a drunk one.
Has anyone noticed that 2,048x1,080 pixels is actually 2M pixels, rather than 2k??
What the hell are you on about? Analglyph uses the standard 'flat' resolution along with colour-shifting and filtered lenses. Individual pixels are not 'right' or 'left', but both at the same time. You're thinking of polarized direct displays, which use half the pixels polarised one way and half the other (usually in alternating rows or columns). What is being used here is polarised projection, where two images are projected at the same (standard 'flat') resolution, one image polarised one way and the other at 90degrees (or in the opposite direction if using circular polarisation).
The 'twice the resolution' line probably comes from using two projectors overlaid. It's a pretty silly way to put it though (the visual fidelity would be barely increased).
India has to wait :(