Slashdot Mirror


Apple Patents "Enforceable" Ad Viewing On Devices

Rexdude writes "Apple has filed a patent that forces users to interact with an ad. FTFA: 'Its distinctive feature is a design that doesn't simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.'" We've been following this story for awhile now but it seems to have broken into the mainstream.

439 comments

  1. Customer Service : My Screen is Broken by tjstork · · Score: 5, Funny

    Hello Apple? I have a problem with my iPhone. Every time it shows an advertisement, the screen gets smashed. Can you help?

    --
    This is my sig.
    1. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 5, Interesting

      I was seriously starting to consider buying an iPhone. Then I see this patent, and think "I will never buy such a product".

      But your post gives me hope; if everyone called apple support every time they saw an ad like this, it would be awesome.

      "Hello Apple? I was dialing 9-1-1, but I only got 9-1 in, and then this screen popped up and asked me how many horsepower are in the new lexus, and now my house has all burnt to the ground, and I had to borrow the neighbor's phone because my iPhone is unusable until I answer this stupid question. BTW, can you give me the legal department's number?"

    2. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 1, Funny

      You think that's a problem? Get a load of this.

    3. Re:Customer Service : My Screen is Broken by fuzzyfuzzyfungus · · Score: 4, Insightful

      The trouble is, with Apple, that sort of thing wouldn't happen. That's what makes them more dangerous than their competitors.

      When somebody like Sony tries to pull an anti-consumer move, you get crap like UMD, or blu-ray players that need to spend 15 minutes downloading updates before your squalling brat can watch whatever disney tripe will satisfy their 15 second attention span. Or intel's ill-fated :Viiv" that nobody can pronounce and even the initial reviewers couldn't get working properly. And all this is not to mention stuff like cablecard or walmart's DRM server deactivation.

      Even if joe consumer doesn't know what DRM is, has never thought about its implications, wouldn't know "software freedom" if it bit him in the ass, things like that will piss him off anyway. With apple, though, it is different. Their anti-consumer moves are so shiny, so polished, so elegant, that even people who ostensibly do care about DRM and things will come out of the woodwork to defend them.

      That is what makes them problematic.

    4. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      haha - yea I have the same problem but mine bursts into flames too.

    5. Re:Customer Service : My Screen is Broken by TheRaven64 · · Score: 5, Insightful

      People only care about DRM when it stops them doing something that they want. Few people care that they can't rip their DVDs (although a few more now that mobile devices capable of playing video are common) but a lot of people care about the unskippable segments at the start. Most people who use the iTunes store don't care about the DRM because it lets them do everything that they want. Same with Steam. The reason people hated the Sony versions is that they didn't work.

      If you want people to hate DRM, don't tell them 'DRM is bad,' encourage them to do things that DRM doesn't let them do. For example, copy their music and films to their mobile phones. Then explain why they can't do it in some cases because of the DRM.

      --
      I am TheRaven on Soylent News
    6. Re:Customer Service : My Screen is Broken by ThrowAwaySociety · · Score: 4, Insightful

      Hello Apple? I have a problem with my iPhone. Every time it shows an advertisement, the screen gets smashed. Can you help?

      Yes. You signed up for the ad-supported $50 iPhone, instead of the carrier-subsidized $200 iPhone. Simply return it to your AT&T store, pay the $450 ad-supported-phone termination fee.

      You will then be given the option to pay $200 for the AT&T-subsidized iPhone which will not display ads. Monthly charges will apply.

    7. Re:Customer Service : My Screen is Broken by Z00L00K · · Score: 2, Insightful

      Any device containing such technology is going to get on a black or hack list very fast.

      I'm annoyed enough by all the splash screens thrown in the face every time I start a program.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    8. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      That was my first thought..... hey, Apple, want to discover the fastest way for me to destroy a product and never buy from that manufacturer again? Try that idea out in a product. I have this vision of trying to dial 911 and being unable to til I'd viewed an ad for band-aids....

    9. Re:Customer Service : My Screen is Broken by Rick+the+Red · · Score: 0, Flamebait

      My first thought was "Apple patents products that nobody will buy." Then I realized that may be the point. But even if they gave away iPhones with free unlimited voice and data I wouldn't want one, and if I took one I wouldn't depend on it as my primary phone.

      I might just take one and never use it to drain their resources, though.

      --
      If all this should have a reason, we would be the last to know.
    10. Re:Customer Service : My Screen is Broken by stupid_is · · Score: 5, Informative

      The patent itself has screenshots of a Mac desktop, so I'd imagine this is along the lines of "Here's a subsidised computer, but you'll have to watch our ads" - which has been done many times before. Here they present a "new" implementation.

      On the other hand, I'd hate to be in their legal team the first time someone comes unstuck using Skype (or equiv) from their computer for an emergency call, and obviously they've also written the patent to apply to stuff like phones & PDAs with reference to iTunes (see [0048] on p12). Odd that they didn't include language to be able to bypass this advertising for certain instances of the function being blocked (e.g. dialling 911 rather than dialling a chum).

      I wonder what would happen if you 127.0.0.1 the advertising IPs in your hosts file? Conceivably you'd be bricking the box (while breaking the ToS you signed up to, too, no doubt).

      --
      -- Intelligence is soluble in alcohol
    11. Re:Customer Service : My Screen is Broken by skuzzlebutt · · Score: 2, Interesting

      I was thinking more along the lines of their new tablet multi-function device rumored for the near future. Free games, cheap e-books & e-mags, subsidized & limited 'net access...all for the price of some horrible flash ads that make you want to put your fist through the screen. Makes the Sony Reader look even better.

      --
      My debut novel AMITY now available: http://jeremydbrooks.c
    12. Re:Customer Service : My Screen is Broken by Rick+the+Red · · Score: 2, Interesting

      (Puts on Carnac hat) "Switch to BSD"

      (opens envelope) "What will everyone do if the Linux 2012 problem isn't fixed by mid 2011?"

      --
      If all this should have a reason, we would be the last to know.
    13. Re:Customer Service : My Screen is Broken by BrokenHalo · · Score: 4, Interesting

      they can finally sell their shiny, highly satisfying experience to everyone, not just the elite.

      They could try. If I bought a device only to find it was using bandwidth I pay for to push ads at me, I would be back at the store demanding a return and refund.

      Apple should learn that that kind of advertising doesn't work. Just like those "hover ads" that sit there obstructing content on a web-page until you click them. Whenever I come across one of these, I always leave the web-page and make damn sure I block the site in my hosts file. That kind of in-your-face advertising is offensive, and I will never reward the perpetrator by clicking on it.

    14. Re:Customer Service : My Screen is Broken by ubrgeek · · Score: 2, Insightful

      > I have this vision of trying to dial 911

      Then you and the other posters who have used this example need glasses. There's a reason you can still make an emergency call even when the phone is locked. Nothing they'll do as a result of this patent will change anything along those same lines.

      --
      Bark less. Wag more.
    15. Re:Customer Service : My Screen is Broken by NervousWreck · · Score: 1

      If that response were to catch on I predict a downturn in Apple's overhyped customer service.

      --
      I do not have a sig. You are hallucinating.
    16. Re:Customer Service : My Screen is Broken by CanHasDIY · · Score: 1

      I wonder what would happen if you 127.0.0.1 the advertising IPs in your hosts file? Conceivably you'd be bricking the box (while breaking the ToS you signed up to, too, no doubt).

      You bring up an interesting point about which I've always wondered; how is it legal for a company to change the ToS, and still claim that a customer "signed" it? Are all contracts "update-able" in the same manner? What language would I have to use when writing a contract to reflect that property?

      I tried that with my work contract once by adding a couple of zeros to the end of the salary field... Unfortunately my paychecks have yet to reflect the change...

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    17. Re:Customer Service : My Screen is Broken by FlyingBishop · · Score: 1

      Well, the advantage of having it integrated with the OS is you don't need battery-draining Flash ads. You can do the same thing with natively coded ads, and unlike the appstore no one's going to complain about needing a strict approval process for the code that goes into your ad.

    18. Re:Customer Service : My Screen is Broken by BrokenHalo · · Score: 1

      I doubt if the argument about emergency calls would work, since Skype and most of the other VOIP clients tend to explicitly claim their product isn't a full telephony replacement for that purpose. I don't know if that's ever been tested. Does anybody else?

    19. Re:Customer Service : My Screen is Broken by JM78 · · Score: 4, Insightful

      With apple, though, it is different. Their anti-consumer moves are so shiny...

      Bull. Apple is evil, granted, but their rise isn't because the masses flock to shiny, polished, gemstones. It's because their products have a history being user-friendly and bringing the power of traditional tech-only gadgetry to those who either can't or won't learn a more complex device.

      I use all the mainstream platforms out there, in my work, on a daily basis. They've all got their pitfalls and suck in their own way. However, my iPhone, as a consumer device capable of doing most of the consumer-related things I want from such a device, freakin' rocks — jailbroken or not. And I am certainly not one who generally cares about shiny/polished. My complaints with my iPhone are 99.99% directed towards the telecom industry.

      If Apple borked my iPhone by a) hijacking my device and pushing advertisements to my phone or worse b) forced me to interact with said advertisements, you can bet your ass the damn thing would end up in the trash.

      Now, on the flipside, if Apple can implement such an action (although I don't see how seeing as how the first FF plugin I install is adblock) in a way that is non-intrusive and doesn't disrupt the joy in using a device then, who cares? Advertisements aren't inherently anti-consumer and are perfectly reasonable on the whole — anti-consumer only exists when consumers don't have a choice. As far as available devices are concerned, nobody can claim the iPhone is the only option available. The market is quite anti-competitive, as a whole, however it stems almost entirely from the telecoms; not device manufacturers.

      So, write your congressmen and the FCC and tell them to turn our mobile providers into utilities and stop their collusion practices because that's where your complaint should be. Apple couldn't compete if they implemented forced advertisements in a world where mobile provider choice was on the side of consumers.

      my 2 cents.

      --
      I am Jack's smirking revenge.
    20. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      Or you could just reinstall? This kind of thing isn't/wouldn't be in the hardware, right? So a reinstall of OSX could work, assuming this doesn't become part of all future OSXs.

    21. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      Wait, so DRM that's implemented in such a way that consumers don't mind is bad?

      I don't know about you, but it sounds like DRM that's implemented in a non-obtrusive way is what will make Apple a successful company once all the media companies jump into electronic distribution and abandon their old models. Companies will still want to make money, and DRM is the only way to make sure they will.

      Once Cable TV/Satellite TV/etc. dies and they all migrate to the internet, companies will need some way to guarantee eyeballs on ads. DVRs right now get around that, and distributors don't like it (they lose money).

    22. Re:Customer Service : My Screen is Broken by ground.zero.612 · · Score: 1

      Welcome to the United States of America, the land of the Free, where you are forced to watch commercials!

      --
      "Be prepared, son. That's my motto. Be prepared." --Joe Hallenbeck
    23. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 1, Informative

      From the patent:

      [0029]The following notes apply to one or more implementations described herein: The implementation of advertisement presentation in an operating system (OPS) can require an analysis of the level of security required from the perspective of the manufacturer or provider of the computer system. For example, a system architecture can be designed (or modified) to supply advertisement presentation, in a way that ensures or seeks to ensure that a user does not bypass the presentation and thereby renders it fully or partially ineffective. A person implementing OPS-based advertising can analyze a hardware structure and identify one or more points (e.g., parts and subparts) therein to which the advertisement presentation should be tied, both for purposes of facilitating the presentation and to provide the above-mentioned resistance against user actions. For example, hardware points can be identified and controlled accordingly, so that the advertisement presentation can in effect "take over the system" in relevant aspects for a limited time.

      [0030]In implementations where the OPS-based advertising is provided using executable code in the system, it can be necessary or desirable to protect that code from being removed, rendered inoperative, bypassed or manipulated. As another example, the system can provide constant or repeated monitoring of whether the system presents the advertisement(s) as scheduled. If non-presentation is detected, the system can invoke one or more enforcement routines to seek compliance with the advertisement presentation schedule. Such enforcement routines can include, but are not limited to, disabling the system in whole or in part, reporting the issue to a responsible party, invoking an alternative way of presenting the advertisement (such as by audio when visual presentation is impeded), or by registering the non-compliance in a log that can later be used in a follow-up process. In some implementations, an enforcement routine is implemented in a different part of the system (e.g., in a different software and/or other system component) than the OPS-based advertising feature it is designed to monitor. For example, an operating system can have a windows server that maintains windows and controls their presentation on a display screen, and the windows server in such an implementation can be configured or modified to provide for OPS-based advertising. As another example, when the advertising is visually presented in a user interface the system can be designed to not allow anything to be presented over that interface, or to prevent anything from being drawn on top of it.

      AKA... Trusted Computing. So all you Apple superfans wondered what that Trusted Platform Module in your machine was for? Now you know. It's to ensure that you don't own your own system... the one that you paid for. It's to make sure that it stays tied to Apple, and that little Stevie Jobs, and little Billy Gates, and little Stevie Ballmer can always yank it back into their control when they feel like it.

    24. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      Subsidised computer?

      The thing is that it is an overpriced underhardwared piece of crap(ple)

    25. Re:Customer Service : My Screen is Broken by Moridineas · · Score: 1

      I do actually agree with most of your post, but...

      Most people who use the iTunes store don't care about the DRM because it lets them do everything that they want.

      To clarify -- itunes songs no longer have DRM. iphone/ipod applications do. Sing you only mentioned multimedia in your post, I wasn't sure if you were aware of this?

    26. Re:Customer Service : My Screen is Broken by David_W · · Score: 1

      Wait, so DRM that's implemented in such a way that consumers don't mind is bad?

      Just because you don't mind it today doesn't mean you won't mind it tomorrow. To steal the example from above, most people didn't care about an inability to rip DVDs. Now that iPods and their ilk play videos, more people might start to care. As portable media devices become more ubiquitous, even more people will care. (Of course this ignores the fact that CSS was cracked, but that doesn't count for this discussion.)

    27. Re:Customer Service : My Screen is Broken by Altus · · Score: 2, Interesting

      I suspect this would most likely be tied to content and not actual products apple produces. what if, instead of paying 2 bucks at the iTunes store for an episode of a TV show you could download it with for free with 4 forced 30 second ads (not that much different from hulu but you cant get around it at all). Would you consider that option? I think I would.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    28. Re:Customer Service : My Screen is Broken by Yetihehe · · Score: 1

      I would have an use for a free iPhone, but TOS specifically prohibits using it as a telemetry device, so plans of my rocket model with gps/accelerometer position logging are not going anywhere ;)

      --
      Extreme Programming - Redundant Array of Inexpensive Developers
    29. Re:Customer Service : My Screen is Broken by TheRaven64 · · Score: 1

      The iTunes Store is DRM-free for music in the USA. In the rest of the world, it still has DRM on a number of tracks. Even in the USA, it still has DRM for videos.

      --
      I am TheRaven on Soylent News
    30. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      I wonder what would happen if you 127.0.0.1 the advertising IPs in your hosts file?

      I think you a verb in that sentence.

    31. Re:Customer Service : My Screen is Broken by spun · · Score: 1

      You "sign it" by continuing to use the service. If you don't like the changes, stop using the service. As soon as they changed your original contract, you were no longer bound by it. By using the service, they claim you are bound by the new contract, usually they say they send out some kind of a note hidden somewhere on the 23rd and a half page of your bill. They have to give you an out, though. If you haven't been using the service under the new contract for too long, you can just call up and tell them you don't accept the terms.

      But you have to stop using the service. There is nothing in the contract stating that you get to keep using the service under the terms you initially agreed to.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    32. Re:Customer Service : My Screen is Broken by Zordak · · Score: 1

      You can reserve the right to unconditionally and unilaterally alter the terms of a contract after the fact without additional consideration, but (going back to first-year law school here, so a little shaky) that clause would be inherently suspect, so it may not be enforceable. In other words, go ahead and put it in the contract. Best case scenario, you can enforce it. Worst case scenario, you can't, and you're no worse off than if you hadn't tried. It's a little better when you put conditions on the option, like, "If X happens, I can elect to change the agreement in ways Y and Z." Ultimately, you'd probably have to fight about it in court to see if your particular unilateral option is enforceable (and does Joe User really care enough to go to court with Apple on a contract dispute?). The way to get around it is to say, "I have the right to change the terms, and you have a 30-day period in which to reject the modified terms. If you keep reaping the benefit of the contract after 30 days, we deem you to have accepted."

      Any 1Ls who can, for example, still write a full synopsis of Hadley v. Baxendale at the drop of a hat, who still remember whether it was Pierson or Post who shot the stupid fox, or who still remember what exactly Pennoyer and Neff were fighting about, feel free to correct me.

      --

      Today's Sesame Street was brought to you by the number e.
    33. Re:Customer Service : My Screen is Broken by jim_v2000 · · Score: 1

      Why is software freedom biting people's asses?

      --
      Don't take life so seriously. No one makes it out alive.
    34. Re:Customer Service : My Screen is Broken by Moridineas · · Score: 2, Informative

      The iTunes Store is DRM-free for music in the USA. In the rest of the world, it still has DRM on a number of tracks

      Oh really? I was under the impression that most of the world was DRM-free now? Seems Japan still has DRM, but not Europe? Do you know the details?

      Additionally, you're correct that some videos in the US itunes store do still have DRM.

      Worth noting that Jobs has--from the beginning--pushed for more and more lenient DRM, until it was ultimately removed from music.

    35. Re:Customer Service : My Screen is Broken by donaggie03 · · Score: 1

      I think he was talking about the situation where they implemented this feature on the iphone.

      --
      Three days from now?? Thats tomorrow!! ~Peter Griffin
    36. Re:Customer Service : My Screen is Broken by donaggie03 · · Score: 1

      While that scenario does sound ideal, I don't believe it is likely to occur. Just like cable companies that make you pay for service and watch commercials, this technology will be used on devices that cost the same as they do now. In other words, commercials on the $200 phone. I'm sure they will try to find some way to justify it, and consumers will go along with it.

      --
      Three days from now?? Thats tomorrow!! ~Peter Griffin
    37. Re:Customer Service : My Screen is Broken by donaggie03 · · Score: 1

      And then those devices will be bricked when they don't work on Apple Genuine Advantage (AGA) :(

      --
      Three days from now?? Thats tomorrow!! ~Peter Griffin
    38. Re:Customer Service : My Screen is Broken by tjstork · · Score: 1

      Welcome to the United States of America, the land of the Free, where you are forced to watch commercials!

      Don't use the device.

      --
      This is my sig.
    39. Re:Customer Service : My Screen is Broken by Ngarrang · · Score: 1

      Why is software freedom biting people's asses?

      Maybe because the people aren't used to true freedom in software?

      --
      Bearded Dragon
    40. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      No you were not, this kind of post is pretty disingenuous, you were thinking of buying x but some new rumour or development has put you off, and in this case its just a patent application and its not on the iPhone and could take ages to get there, maybe never, so sorry but sounds far fetched,

    41. Re:Customer Service : My Screen is Broken by drakaan · · Score: 1

      ...Now, on the flipside, if Apple can implement such an action (although I don't see how seeing as how the first FF plugin I install is adblock) in a way that is non-intrusive and doesn't disrupt the joy in using a device then, who cares...

      I think you need to re-read the summary, at least. This is implemented in hardware, and is *meant* to be [in|ob]trusive. They want the ability to preempt anything you happen to be doing with an advertising message that you *must* interact with before you can continue doing what you were doing.

      --
      "Murphy was an optimist" - O'Toole's commentary on Murphy's Law
    42. Re:Customer Service : My Screen is Broken by ground.zero.612 · · Score: 1

      Welcome to the United States of America, the land of the Free, where you are forced to watch commercials!

      Don't use the device.

      Ahh the classical totalitarian response. You know, in the days of old you would have been ridiculed into seclusion. Now, unfortunately, not so much. Go fuck yourself, OR stop reading Slashdot. See what I did there?

      --
      "Be prepared, son. That's my motto. Be prepared." --Joe Hallenbeck
    43. Re:Customer Service : My Screen is Broken by Z00L00K · · Score: 1

      Then it's just the black list left for those devices.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    44. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      Not everyone in the US has 911 service. There are still rural areas of the country that have no 911 service, but an actual police/fire/EMS number. If a system like this makes it into phones, having to constantly acknowledge an ad in hopes of getting law enforcement while someone is shooting up a store before the body count gets too high isn't going to exactly win people's hearts.

      And I'm sure it will. When cable came out, they promised that any cable TV programming would have zero ads. Then ads crawled in between shows. It then wasn't that long until one sees just as many ads there as on OTA TV, and pays to do so.

      I'm sure it will be the same with phones. First, there might be a cost difference between ad-supported phones and normal ones, but it will only be a matter of time before people who pay the $400 for a phone and shoulder a multi-year contract with a $450 ETF will start not just seeing ads crawl on their mobile devices, but have to play the game of punch the monkey in order to call someone, or spin the Saab in order to get an E-mail.

    45. Re:Customer Service : My Screen is Broken by lazyforker · · Score: 1

      Hello Apple? I have a problem with my iPhone. Every time it shows an advertisement, the screen gets smashed. Can you help?

      There's an app for that.

      But seriously - if Apple actually implemented such a system I'd switch to another device. If they want to increase iPhone sales I think they should license it to people who make other devices but never implement it themselves!

    46. Re:Customer Service : My Screen is Broken by donaggie03 · · Score: 1

      Unfortunately that's when the stores will start hiding that little feature when shoppers are browsing for their new phone. They won't know about it until they get it home and play with it for a few days. Once again, the mega corps will start preying on the ignorant.

      --
      Three days from now?? Thats tomorrow!! ~Peter Griffin
    47. Re:Customer Service : My Screen is Broken by V!NCENT · · Score: 1

      The entire point with DRM and Apple is that Apple didn't want it, but needed it. You see, when you open up an online music store like iTunes and you go to the RIAA record labels, then you get: "Yeah... you have no copyright on most music out there that people buy because everytime they fall for our marketing. So uhm... You can get a license to sell songs for 99 USD cents, but only if you bite into our DRM. Otherwise you can pay us 10 USD per song and you don't want that". Apple: "Okey... fsck..."

      So then when iTunes became an income for the RIAA labels Apple could make demands. And when EMI found out that their business was in danger they needed a competetive edge. It was then found that removing DRM could make you more money, and so forth and so forth... And eventually Apple had the entire collection from the big four record labels, largely DRM free, avaible for 99 USD cents to it's customers, with the ability to burn DRM'ed songs DRM free to a CD as .wav, which you could RIP back to a DRM free audio file, with the GUI functionality provided to users by default from iTunes.

      The same thing is starting all over again with movies and the MPAA labels fall for the same, genious trap that consumers like :)

      You see... Apple actually made the best thing happen. But the problem with most people is that they (and this is a Dutch saying) don't look any further into a subject than the length of their own nose.

      --
      Here be signatures
    48. Re:Customer Service : My Screen is Broken by Lord+Ender · · Score: 2, Informative

      You don't 127.0.0.1 the advertising IP. You point them to a fake server which only serves up invisible ads.

      --
      A slashdotter who didn't build his own computer is like a Jedi who didn't build his own lightsaber.
    49. Re:Customer Service : My Screen is Broken by thestudio_bob · · Score: 1

      That's exactly what I was thinking. My guess is this is going to be used to watch movies or TV shows. Those guys would love this and it might finally convince them to allow Apple to provide their content. I wouldn't mind watching a 1-2 minute commercial in order to watch a movie or TV show I want to watch. They'll probably offer you a way to bypass the ads all together, by paying some kind of fee. I don't think I would have a problem with this model.

      --
      The real Sig captains the Northwestern. This one captains /.
    50. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      The entire point with DRM and Apple is that Apple didn't want it, but needed it.

      Ah yes, Apple's publicly stated position. Of course it also glosses over the fact that they needed to get platform lock-in. The DRM was good for Apple, not because it allowed them to play, as everyone else was DRMing at the time, but it locked the tunes to an Apple device. The MS DRM "solution" allowed you to play your music on multiple devices, as long as they supported WM DRM. Apple locked, Apple refused to license, and thus Apple had customers that could never leave. That was as much the drive behind Apple's DRM as the music worrying about piracy or losses.

    51. Re:Customer Service : My Screen is Broken by cthulu_mt · · Score: 1

      The iTunes Store is DRM-free for music in the USA. In the rest of the world, it still has DRM on a number of tracks. Even in the USA, it still has DRM for videos.

      America isn't the world? Shit man, no wonder I failed geography.

      --
      Virginia is for lovers. EVE is for griefers.
    52. Re:Customer Service : My Screen is Broken by calmofthestorm · · Score: 1

      Of course the iPhone and service plan would be free, if it were ad supported. They would never just put this on current customers with contracts as "added value".

      I'm genuinely not sure if I'm being sarcastic or not.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    53. Re:Customer Service : My Screen is Broken by TheRecklessWanderer · · Score: 1

      I guess it all depends on what "reward" you are receiving for watching the add. If it comes with free content, or free bandwidth or something I can see it. I would want to be able to opt out tho, and pay for what I get, rather than listen to a message. If I bought an Iphone and had to pay attention to adds, well, my blackberry is working just fine. What concerns me is that the ToS could change, so I buy something, and then they start pushing adds down my throat afterwards. This is why I own a PVR.

      --
      Mean what you say...say what you mean.
    54. Re:Customer Service : My Screen is Broken by webdog314 · · Score: 1

      ...It's because their products have a history being user-friendly and bringing the power of traditional tech-only gadgetry to those who either can't or won't learn a more complex device.

      "More complex" being what?... Less user friendly? I have an old LG phone that takes five clicks just to get to the contact list (or you can scroll through an obtuse and confusing menu system). Does that make it more complex than an iPhone? If that's the case, then hell yes, go Apple.

      But I agree, if Apple tried to push this foolishness on any product of theirs that I might own, it would be a doorstop in a week. Maybe (and that's a really big maybe) if they gave me the phone, and the service to use it FOR FREE, I might put up with that.

    55. Re:Customer Service : My Screen is Broken by severoon · · Score: 1

      If this happened to me, I would call Apple tech support and insist I had somehow become infected with a spambot virus. After much time and effort on their part, if they were able to convince me it was working as designed, I would then say this was unacceptable and I want a full refund.

      Apple's attempt to waste a few seconds of my time would end up wasting several hours of theirs. If enough people joined me, this wouldn't last long.

      IF I had an iPhone, which I do not. I have a gPhone. Google has proven for a long time now that they understand how to advertise in a non-obtrusive way.

      --
      but have you considered the following argument: shut up.
    56. Re:Customer Service : My Screen is Broken by SETIGuy · · Score: 1

      However, my iPhone, as a consumer device capable of doing most of the consumer-related things I want from such a device, freakin' rocks — jailbroken or not.

      Yeah, it's great! As long as I don't need to use it where I work, or where I live, or about half the places in between. You'd have thought Apple would have found a telecom with a decent network. Verizon is as evil as AT&T, if not more so. It would have made a great partner for Apple.

    57. Re:Customer Service : My Screen is Broken by tyrione · · Score: 1

      I was seriously starting to consider buying an iPhone. Then I see this patent, and think "I will never buy such a product".

      But your post gives me hope; if everyone called apple support every time they saw an ad like this, it would be awesome.

      "Hello Apple? I was dialing 9-1-1, but I only got 9-1 in, and then this screen popped up and asked me how many horsepower are in the new lexus, and now my house has all burnt to the ground, and I had to borrow the neighbor's phone because my iPhone is unusable until I answer this stupid question. BTW, can you give me the legal department's number?"

      Wake up. It's a Patent designed never to be used. It's a Patent to protect against some competitor from doing it on their systems.

    58. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      Yep, but even here on Slashdot it's a big problem nowadays. Since EA loosened up their stance on DRM and aren't so nasty with it, Valve, with Steam now push the most restrictive DRM in the industry, and yet you'll find many people here defend them. Why? Because games on demand is more important to them when it works, than the possibility that it might not one day work. Even the most vocal against DRM who are technically minded sometimes blindly adopt it if the product in question offers convenience the rest of the time.

    59. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      With apple, though, it is different. Their anti-consumer moves are so shiny...

      Bull. Apple is evil, granted, but their rise isn't because the masses flock to shiny, polished, gemstones. It's because their products have a history being user-friendly and bringing the power of traditional tech-only gadgetry to those who either can't or won't learn a more complex device.

      Now, on the flipside, if Apple can implement such an action ... in a way that is non-intrusive and doesn't disrupt the joy in using a device then, who cares?

      Muppet. Given relative values for non-intrusive and joy in using device and you've got exactly what the GP was talking about. They've made it shiny enough for you to accept regardless of the fact that it deprives you of capabilities you would otherwise want and have.

      Justify it all you like - it matters not to me - but don't pretend it isn't what it is.

    60. Re:Customer Service : My Screen is Broken by stupid_is · · Score: 1

      You bring up an interesting point about which I've always wondered; how is it legal for a company to change the ToS, and still claim that a customer "signed" it? Are all contracts "update-able" in the same manner? What language would I have to use when writing a contract to reflect that property?

      I tried that with my work contract once by adding a couple of zeros to the end of the salary field... Unfortunately my paychecks have yet to reflect the change...

      My bank does it regularly - every so often I get an updated T&Cs booklet. If I keep using the service, then I have implicitly accepted the changes. Saying that, the envelope is not posted Recorded Delivery, so they would have a hard time proving that I had received it - but the changes have never been substantive (so far).

      Technically speaking, my employer also does it every time I get a raise (not that this is happening as often, or as voluminously, as I'd like nowadays) or a promotion (ditto).

      --
      -- Intelligence is soluble in alcohol
    61. Re:Customer Service : My Screen is Broken by stupid_is · · Score: 1

      Indeed I was, however it was a bit shabbily phrased :-)

      --
      -- Intelligence is soluble in alcohol
    62. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      This sort of behavior is driving my move to Linux.

    63. Re:Customer Service : My Screen is Broken by Anonymous Coward · · Score: 0

      "emergency call" is the key to the ultimate failure of this plan.

      Witness: (tearfully) "Judge, I tried and tried to call the fire department, but I couldn't remember which toilet paper was softest. I couldn't answer the final question!" (Breaks down, sobbing. Wrings handkerchief.)

      Judge: (rendering judgment from the bench in thunderous tone) "Jobs! Judgment for the plaintiff -- One BILLION dollars!"

      It only takes one.

    64. Re:Customer Service : My Screen is Broken by Doggabone · · Score: 1

      The trouble is, with Apple, that sort of thing wouldn't happen. That's what makes them more dangerous than their competitors.

      People only care about DRM when it stops them doing something that they want.

      Yup, you won't see an enforced ad pop up while using the phone "normally", while running iTunes, or sending an e-mail, or making a call or whatever else is basic on the iPhone. If you see them, they'll be embedded into apps and content you download from other sources. This is a patent that lets Apple say "Here's an easy way to generate revenue from our customer base with your content, and without charging it all directly for the download. They won't mind clicking on an use your stuff. Better than DRM, because even if they send it on to our other customers, the ads go with it." It's similar to the tactic they took when they rolled out iTunes, with inoffensive DRM replacing non-ownership of files by subscription.

      And now that streaming services are becoming viable and popular, thanks to increased bandwidth, customer familiarity, and other factors, there's an application for the ad model. Hulu on the iPhone, or similar. Not only will people not mind - they will approve. The feeling, for many, will be that putting up with this will give them what they want rather than not having it at all. To my mind, smart compromise is the best thing to hope for. The realistic alternative isn't no DRM or other restrictions, the alternative is heinous and insidious DRM. That's the industry recognizing, eventually, what the business models and customer bases are becoming. I'm not sure that I'd agree with "dangerous", but I do agree that Apple could pull this off in a way palatable to enough customers that other companies think they'll be able to get away with worse.

    65. Re:Customer Service : My Screen is Broken by Mhtsos · · Score: 1

      Also, god help them if they implement this on a mac and someone tries to run something important like substation control SCADA or a robotic production line HMI on it.

    66. Re:Customer Service : My Screen is Broken by sakasune · · Score: 1

      You bring up an interesting point about which I've always wondered; how is it legal for a company to change the ToS, and still claim that a customer "signed" it? Are all contracts "update-able" in the same manner? What language would I have to use when writing a contract to reflect that property?

      IANAL, but I think the language would be something like "subject to change without notice" although I'm not really sure how that would hold up in court

      --
      "You're arguing for a universe with fewer waffles in it," I said. "I'm prepared to call that cowardice."
  2. Fortunately by imamac · · Score: 4, Insightful

    Like most companies, Apple doesn't use half of their patents. Hopefully, this will be one of those unused ones.

    1. Re:Fortunately by Amarantine · · Score: 4, Insightful

      Let's also hope that they won't license it to others, so we'll never see this technology in action. Seriously, do they expect anyone to appreciate this technology? (Anyone that is not in the marketing business, of course)

    2. Re:Fortunately by oldspewey · · Score: 3, Interesting

      They can go ahead and use it if they want. It won't affect me one bit.

      I can see this blowing up in their face if they try to implement it broadly. For example, what happens if I am at a client site using a Macbook to drive a presentation to a C-level audience, and an "ad" for a competitor product (or some other inappropriate ad) pops up and I have to spend time fumbling with a multiple choice "quiz?"

      No Thanks.

      --
      If libertarians are so opposed to effective government, why don't they all move to Somalia?
    3. Re:Fortunately by kikito · · Score: 1

      Well I actually hope they enforce this one - on all their products. And then nobody buys them any more and Apple crushes. Just to show how bad the idea is.

    4. Re:Fortunately by theguyfromsaturn · · Score: 1

      Even somebody in the marketing business. I would assume that they do consider "negative consumer impact" or some similar variable. Coercion usually ends up associating bad feelings with the advertised products.

      --
      I like my dinosaurs feathery, and my pterosaurs hairy (or is it pycnofibery?)
    5. Re:Fortunately by commodore64_love · · Score: 4, Informative

      This tech is already in use on nbc.com, cwtv.com, syfy.com, and so on. When you watch their streaming videos, they expect you to click "continue" after watching the advertisement. It's their way of verifying you seeing the ad.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    6. Re:Fortunately by Chrisq · · Score: 5, Funny

      If they had any sense they would have patented adverts that don't force user interaction, and thereby force all other companies to make their devices too annoying to use.

    7. Re:Fortunately by drzhivago · · Score: 1

      Does the US require that a patent need to be brought to use to be kept valid? Quick scan of Wikipedia says that some countries require it, but doesn't list which ones do.

    8. Re:Fortunately by Snocone · · Score: 1

      Yes. The content providers being lined up for the media consumption device commonly referred to as "the Apple Tablet".

      Or how would you go about cost-effectively bringing enough content providers on board to make said chimera a useful product out of the box and avoid a Kindle-like fate for it? If you do have any better idea than Messr. Jobs, send your résumé to Amazon immediately...

    9. Re:Fortunately by ByOhTek · · Score: 1

      Who knows, maybe they are doing this to prevent 3rd party vendors from making software that does this on an Apple platform (and preventing patent based blockage of vendors on other platforms?)

      --
      Self proclaimed typo king, and inventor of the bear destroying coffee table (patent not pending).
    10. Re:Fortunately by Loonacy · · Score: 3, Insightful

      I actually prefer the sites that have a "continue" button after an ad to the ones that just go right back into the program. The continue button allows me to wander off and do something else while the ad is playing without having to worry about missing anything.

    11. Re:Fortunately by greenglyph · · Score: 0

      Interestingly enough, being asked to click to 'continue' gives me a perfect opportunity to go do something else for a minute, knowing that when I get back, the stream will be paused right where I want to pick it up.

      --
      Trust The Computer. The Computer is your friend.
    12. Re:Fortunately by realityimpaired · · Score: 4, Interesting

      Depends on what the technology is being used for, doesn't it?

      As an example... let's say they wanted to offer a free cellular service. In exchange for your free service, you had to watch 1 ad every 48 hours of real time, or every 30 minutes of talk time. A technology like this could allow them a way to guarantee to their investors that the ads would actually be watched, and would make it easier to fund such a service, no? They could even program the towers to return ads for businesses in range of the tower itself, essentially using geolocating in order to target the ads to people who might actually buy from the businesses in question without having to actually spy on you at all. They could implement it to be essentially non-intrusive while you're using the service... for the free cell phone example, it could, for example, queue up an ad so that once you're done your current conversation you need to watch it in order to make another call (but wouldn't block incoming calls)... it doesn't have to interrupt you mid-sentence with advertising.

      It's all about how they use it that really determines whether it's an ethical patent. If they're using it as a way to guarantee funding for an essentially free service, then great. If they're using it to force advertising down your throats when you've already paid or are paying for the service, then bad.

    13. Re:Fortunately by mcgrew · · Score: 1

      Seriously, do they expect anyone to appreciate this technology? (Anyone that is not in the marketing business, of course)

      Licensing this patent from Apple sounds to me like a good way to not sell any products.

    14. Re:Fortunately by Anonymous Coward · · Score: 0

      Like most companies, Apple doesn't use half of their patents.

      I dont think its a case of they dont use them. Companies seem to file patents for two reasons. Most of the time they file
      patents to prevent competitors from doing so for protection and cross licensing. There is also the other kinds of patents
      that are filed to make money.

      I'd say this patent is the latter. With more and more of our lives being online or connected to things, I think advertising
      will only get a lot bigger. As with television, the ads will get bigger, longer and more pervasive over time. I very much
      doubt Apple hasnt considered the the potential revenue available to them. Forced interactive ads could tell the advertiser
      a hell of a lot about people. With the compass features in modern smartphones you could even make a good guess at how
      intently the user is viewing the ad, what they might be doing.

    15. Re:Fortunately by mwvdlee · · Score: 2, Insightful

      Apple will gladly license this technology to their competitors; what easier way is there to kill of your competitors than letting them do it themselves while paying you for it.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    16. Re:Fortunately by artemis67 · · Score: 1

      Rapidshare and similar sites have been doing that for years.

    17. Re:Fortunately by L4t3r4lu5 · · Score: 2, Interesting

      Until they implement a 10s timeout on the button. Don't think that they won't until they cotton on to this little "exploit."

      Way to give the game away, by the way! Asshole.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    18. Re:Fortunately by Anonymous Coward · · Score: 4, Funny

      Hopefully they won't polyester you to click it though.

    19. Re:Fortunately by Anonymous Coward · · Score: 0

      I prefer the sites with the "skip" button for commercials.

      I don't watch them on regular TV, why should i watch them on the internet?

      oh - and Apple... Absolutely no product that *requires* me to watch a commercial will ever be purchased...

    20. Re:Fortunately by Anonymous Coward · · Score: 0

      Heh, I was just going to say this.

    21. Re:Fortunately by amoeba1911 · · Score: 4, Insightful

      You can wander off, and come back to find:
      Thank you for watching the advertisement, please enter the advertised product's name to continue.

      On a bigger scale, does it bother anyone else that we live in a world where we pay for things by watching advertisements? The advertisers then charge us extra money for the products they're selling so they can pay for the advertisements, which in turn take up our time. So in a way these advertisements cost us double:
      1. we spend the time to watch them
      2. we collectively endure the cost of producing and distributing these advertisements
      ... and we don't enjoy either part!
      So, what is the purpose of an advertisement? If a new product is coming out, we can find out on the review sites to figure out what sucks and what rocks. Maybe the advertisement's purpose is to appeal to your weaknesses and make you get a product without looking at the reviews. In my experience I have discovered that usually the crappiest products/services are the ones with the heaviest advertising and the good ones are busy doing real work instead of wasting time/money on advertisements.
      I think advertisements have gone too far, and advertising is a drain on the resources of a world with finite resources.
      How about they don't waste? Don't waste time making the ad, don't waste money airing the ad, don't waste my time making me watch a stupid ad. Invest money in making a better product that you genuinely care about instead of trying to convince people to buy your tripe.

    22. Re:Fortunately by JStegmaier · · Score: 1

      If it did, patent trolling wouldn't be a problem.

    23. Re:Fortunately by sconeu · · Score: 2, Insightful

      you had to watch 1 ad ... every 30 minutes of talk time.

      "Yes, I understand. To close this deal, we need to... Hang on. I have to click on....
        [silence]
        Hello? Are you still there? My stupid phone interrupted the call to make me click on this ad."

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    24. Re:Fortunately by Anonymous Coward · · Score: 0

      i hope they use it all day long until they hasnt any more customers....

    25. Re:Fortunately by FireFury03 · · Score: 0, Flamebait

      Or how would you go about cost-effectively bringing enough content providers on board to make said chimera a useful product out of the box and avoid a Kindle-like fate for it?

      I'm pretty sure that Jobs could crap in a shiny white box and the Apple fanboys would jump at the chance for buying said turd for £800 a pop...

    26. Re:Fortunately by jgtg32a · · Score: 1

      +1 Funny

    27. Re:Fortunately by anyGould · · Score: 1

      Let's also hope that they won't license it to others, so we'll never see this technology in action. Seriously, do they expect anyone to appreciate this technology? (Anyone that is not in the marketing business, of course)

      Actually, licensing it out is probably the best tactical move Apple can make - they make money from their idea, but get none of the bad publicity.

      (Yeah, I personally hope they just bury it somewhere, but that's not likely.)

    28. Re:Fortunately by djdevon3 · · Score: 1

      Frak! Idea of the year right there folks.

    29. Re:Fortunately by Anonymous Coward · · Score: 0

      I assume you don't have a DVD player then..

    30. Re:Fortunately by harmonise · · Score: 1

      Like most companies, Apple doesn't use half of their patents. Hopefully, this will be one of those unused ones.

      Maybe patents should be like trademarks. You have to use it and keep using it to keep it valid. If you stop using it, or fail to begin using it, for a period of time then the patent expires.

      --
      Cory Doctorow talking about cloud computing makes as much sense as George W Bush talking about electrical engineering.
    31. Re:Fortunately by Grishnakh · · Score: 1

      >It's all about how they use it that really determines whether it's an ethical patent. If they're using it as a way to guarantee funding for an essentially free service, then great. If they're using it to force advertising down your throats when you've already paid or are paying for the service, then bad.

      What's the problem with getting advertising forced down your throat with a service you've already paid for? As long as you were informed about this beforehand, I don't see the problem. If you don't like it, don't sign up for the service.

      The only way I have a real problem with such a thing is if there's no competition, or an oligopoly (like in telecom), so you have no real way to opt out. However, if Apple, for instance, wanted to start pushing ads on iPod buyers, I wouldn't care. I simply wouldn't buy one of the new ad-encumbered iPods, and would either buy a competing brand (not Zune, though), or just stick with my old iriver. If Apple did this with the iPhone, the answer is simple: get a different phone. There's lots of them out there. I just don't see anything wrong with screwing over dumb people when there's plenty of competition available.

      Now, if all the cellular companies got together and agreed to push this forced ad crap on all their customers at once, that would be a totally different matter.

    32. Re:Fortunately by mr_lizard13 · · Score: 1

      A patent that forces the user to view an obtrusive, disruptive message? That'll never get granted.

      Luckily, this is prior art. Look: http://www.rjlsoftware.com/software/entertainment/clippy/screenshots/clippy_buttons.jpg

      See?

      --
      "We live in a global world" - Harvey Pitt, former Securities and Exchange Commission Chairman
    33. Re:Fortunately by ShiftyOne · · Score: 1

      This feature actually makes it so I don't watch the advertisements. If it was a normal advertisement, I would normally sit there and watch it instead of getting up and walking over to the computer to continue. With this button, it forces me to get up, so I may as well do something else and not watch the ad while its playing.

    34. Re:Fortunately by Anonymous Coward · · Score: 0

      Well said.

    35. Re:Fortunately by mlts · · Score: 1

      Don't forget #3: We pay for the bandwidth for the ads. It may not be by the byte like it is on almost all cellphone Internet plans, but every ad slung in our faces does contribute to the used bandwidth totals, and may be the factor that gets someone's internet connection throttled to 128K for the rest of the month.

    36. Re:Fortunately by Pulse_Instance · · Score: 1

      I think the most likely outcome of that situation is the C-level audience realizing that they can offer you much less than you're asking for and you'll accept as your company can not afford the unsubsidized Macbook.

    37. Re:Fortunately by mlts · · Score: 1

      Problem is, there will be IMMENSE pressure from advertisers to turn that 1 ad every 48 hours of time into 24 hours, then 12, and so on. With enough cash offered, I'm sure the 30 minutes of talk time will turn into 8 minutes with 2-3 minutes of forced ad watching, just like American TV.

      Look who benefits: Apple benefits by residuals from the patent licenses. Ad companies benefit by having as many ads on consumers' "third screens". Phone networks benefit from the ad revenue and the cost for bandwidth used (since flash ads can get pretty darn big). Everyone wins here, except the consumer who has the least amount of power in this deal (other than the take it or leave it aspect.)

      So, as a consumer, one has to vote with their feet on this issue and nip it in the bud. However, what might happen is all the cellular carriers in a region would adopt this stuff at the same time, leaving people with no choice except to buy a "business" cellphone plan that costs 2-3x more for the same thing.

    38. Re:Fortunately by Anonymous Coward · · Score: 0

      How are the review sites going to be funded if not by ads? Most people are content enough as it is to not visit a review site, so they may well miss out on many new products they would enjoy. Yes ads are designed to stimulate desire, but who should make the call as to if the product is crappy or not? How many excellent products would die because no one knew about them?

    39. Re:Fortunately by Ozlanthos · · Score: 1

      I find the concept itself to be unethical. I buy it, it is mine. You (the person who made it) have no right to manipulate it or change it in any way after I buy it. If Apple can't figure out how to design and build it cheap enough to be covered by the retail price, that is not my fucking problem!!! I know there are a countless number of instances where this has been forgotten, but the 10,000,000th Jew burned by the Nazis was just as much an act of murder and genocide as the first one was. As for geo-locating...What if they tracked you until you were close to one of their affiliates, and then gave you directions without telling you where you were going. Next thing you know you are standing in front of Walmart at the direction of your phone...Maybe they are really saving this one till they come out with the iBrain...then you will have ABSOLUTLY NO CHOICE but to sit patiently in traffic while you watch a 20 minute infomercial of Vince from Shamwow inside of your mind.

      -Oz

    40. Re:Fortunately by Anonymous Coward · · Score: 0

      I believe that's the intended porpise. ...

      Fuck, this was textile puns.

    41. Re:Fortunately by DedTV · · Score: 1

      Microsoft also used forced aad watching back in the late 90s on people who used WebTV boxes. You'd get a screen with a banner ad in the middle of it and have to chose to go the the site you wanted or the ad site. It only lasted a few days. It was a quick replacement after they had to change over from using a overlaid banner ad on pages when Chevy got mad that there were Ford ads being superimposed over their website. Outcry caused them to change it yet again so the ad disappeared automatically after a few seconds. But they had forced ads that rendered the device useless until you acknowledged you'd been properly induced into a seizure by a flashing ad banner long before Apple did.

    42. Re:Fortunately by dkf · · Score: 1

      You can wander off, and come back to find:

      Thank you for watching the advertisement, please enter the advertised product's name to continue.

      You know, that sounds a lot like an advert for pirating the show via bittorrent to me. (Or just ignoring the show completely; I write OSS instead of watching TV.) If people insist on being obnoxious, why deal with them?

      --
      "Little does he know, but there is no 'I' in 'Idiot'!"
    43. Re:Fortunately by commodore64_love · · Score: 1

      >>>The advertisers then charge us extra money for the products they're selling so they can pay for the advertisements,

      Flaw in your logic:

      (1) As advertising increases, sales increase, and that drives down the per-unit cost. So you actually end-up paying less.

      (2) If television became ad-free, that wouldn't stop marketers from spending money. They'd simply move the ads somewhere else.

      (3) Also the ad-frre cost of TV would be astronomical. UK viewers pay about $250 for just one network (BBC). We have about 10 networks in the states - how would we pay that enormous $2500/year bill?

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    44. Re:Fortunately by Lars+T. · · Score: 1

      Does the US require that a patent need to be brought to use to be kept valid? Quick scan of Wikipedia says that some countries require it, but doesn't list which ones do.

      Let me get this straight - you want either Apple or everybody else to do this, instead of either Apple or no one?

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  3. What has changed? by tepples · · Score: 3, Informative
    1. Re:What has changed? by mehrotra.akash · · Score: 1

      could be an inbuilt system in /. to repeat some imp. articles, just incase some ppl missed them.
      guess they could calculate the no. of comments by unique commenter s and the stories which have the lowest are reposted..

    2. Re:What has changed? by Hamsterdan · · Score: 1

      Nothing, the editors probably don't even search before posting a story

      --
      I've got better things to do tonight than die.
    3. Re:What has changed? by TheRaven64 · · Score: 2, Funny

      The editors saw a Microsoft advert when they tried searching Slashdot for dupes and couldn't pass the quiz at the end and so didn't see the dupe.

      --
      I am TheRaven on Soylent News
    4. Re:What has changed? by Coren22 · · Score: 1

      The difference is in the summary. The mainstream media is picking the story up finally. No wonder traditional media is having so many problems.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
    5. Re:What has changed? by dzfoo · · Score: 3, Funny

      Interesting use of abbreviations. Why not go all out?

      cld b an inbuilt sstm in/, 2 rpt som imp. FAs, just incaso som ppl miss'em.
      gss they cld calc. the no. of comms. by unq commtrs n stories whc huv lowst r rpsted.

      There.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    6. Re:What has changed? by mehrotra.akash · · Score: 1

      I just abbr. long words..

    7. Re:What has changed? by dzfoo · · Score: 1

      Strng, cuz "ppl" n "no." r shrtr than "calc." n "comms."

            -dZ.

      P.S. Srry, cldnt rsist

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    8. Re:What has changed? by Anonymous Coward · · Score: 0

      Strng, cuz "ppl" n "no." r shrtr than "calc." n "comms."

      -dZ.

      P.S. Srry, cldnt rsist

      U jst did wut rst us wr thnkg I cnt blv hw mch con ths tks

  4. Great idea by T.E.D. · · Score: 5, Insightful

    Actually, I'm in full support of this particular patent. As long as they don't actually use it themselves, don't license it, and vigorously enforce it.

    1. Re:Great idea by Anonymous Coward · · Score: 1, Insightful

      I don't mind if they use it and enforce it. Avoiding Apple products is easy enough.

    2. Re:Great idea by Sockatume · · Score: 1

      That's a wonderful notion, but I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it. Maybe they won't bother using it, but if somebody else does, you can bet they'll meet them at the licencing table rather than sue them into non-existence.

      --
      No kidding!!! What do you say at this point?
    3. Re:Great idea by Anonymous Coward · · Score: 0

      This. Nothing else needs to be said on this thread. Thank you, good sir.

    4. Re:Great idea by Anonymous Coward · · Score: 0

      1. Patent enforced ad viewing.
      2. Licence/give it to competitors.
      3. Increase marketshare.
      4. Profit!!!

      See, every step for once!

    5. Re:Great idea by AmericanInKiev · · Score: 1

      Right,
      The only rational explanation of this patent, is that they are patenting the sociopathic behavior of the class which brought you singles adds on every telephone pole.

        - which of course suggests a disturbing idea that individuals could invent crimes, by patenting the activity.

      weird, if laudable in this case.

    6. Re:Great idea by Anonymous Coward · · Score: 0

      Actually, I'm in full support of this particular patent. As long as they don't actually use it themselves, don't license it, and vigorously enforce it.

      I'm also in full support of this particular patent. As long as they use it themselves, don't license it, and vigorously enforce it. Android here I come.

    7. Re:Great idea by Anonymous Coward · · Score: 0

      The enforcing part could be an issue ... what with there being so much prior art that I don't know where to start. So many internet sites have been doing this for years ("click the ad to continue" or the more recent "we'll know when you'll have singed up for one of our ad sites and then we'll let you int").

      Nothing new about it. Just the usual patenting of existing "technology".

    8. Re:Great idea by Anonymous Coward · · Score: 0

      At this point, I want them to use it... if only to read the Apple Fanboy defense.

    9. Re:Great idea by Arancaytar · · Score: 1

      I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it

      The key word is "bad", but yes.

    10. Re:Great idea by mario_grgic · · Score: 1

      You suggest a version of the future that I would certainly like to see playing out, but if you add the following news tidbit into the mix

      http://www.bloomberg.com/apps/news?pid=newsarchive&sid=afcIzFP3iNrY

      i.e. Apple looking to buy an advertising company, then I'm not sure what to make out of this story.

      --
      As the island of our knowledge grows, so does the shore of our ignorance.
    11. Re:Great idea by delire · · Score: 3, Informative

      but I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it

      I think you'll find that a cursory look at Pharmaceutical patents will reveal a large number of cures that no big player in medical marketplace would ever want to see in the wild, let alone see a vast population of people in need have access to at affordable prices.

      Look also at Microsoft research: they come up with some extraordinary technologies/solutions that would no doubt undermine the broader, stable market for their existing inferior products if available on a desktop near you.

      I believe that all these nonsense Apple patents relating to advertising may reveal that Apple may soon ship an ad-encumbered version of it's OS for Intel hardware more generic than that already in the Apple line.

    12. Re:Great idea by mea37 · · Score: 2, Informative

      Actually that's completely incorrect. Why is it that every time /. sees a patent, we get a dozen posters who can't be bothered to read the patent claims yet talk like they know what the patent covers?

      Yes, the patent has something to do with advertising and encouraging users to watch it. No, that doesn't mean that everything that's ever been done to encourage people to watch an ad would be covered or, equivalently, can stand as prior art.

      Every independent claim in the patent talks about a featuer in an operating system being disabled, then an ad being displayed, then when teh ad ends that feature being enabled. What operating system feature is disabled in either of the examples you gave?

    13. Re:Great idea by Sockatume · · Score: 1

      "Bad", delire. "patented something bad".

      --
      No kidding!!! What do you say at this point?
    14. Re:Great idea by mea37 · · Score: 1

      "'but I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it'

      I think you'll find that a cursory look at Pharmaceutical patents will reveal a large number of cures that no big player in medical marketplace would ever want to see in the wild, let alone see a vast population of people in need have access to at affordable prices"

      The drug companies are not trying to prevent the poor from using these treatments. They are, in MSF's views, not doing as much as they could to provide access to them. There's a huge difference. What MSF wants is for them to be produced (and priced) as generics prior to patent expiration. You can argue the merits of that idea, but in no way does it point to the level of immorality and conspiracy that you've implied by presenting this as a response to GP.

      Part of MSF's job is to encourage others to make philanthropic gestures. They're asking pharma companies to donate resources to a humanitarian cause; that's fine. But, painting it as a moral imperitive that the company do so is pushing it a bit. If you feel strongly that poor populations should have more access to these drugs, you could spend some of your time and money helping raise funds to buy them and send them there. But it's always easier to tell someone else to donate what's theirs, than to donate what's yours, isn't it?

      "Look also at Microsoft research: they come up with some extraordinary technologies/solutions that would no doubt undermine the broader, stable market for their existing inferior products if available on a desktop near you."

      Citation needed.

      You know what, screw that - what you're saying doesn't make sense. If I develop a technology that I want to suppress, the last thing I'm going to do is patent it, thereby ensuring that in 17 years it will be on the market in my competitors' hands.

      "I believe that all these nonsense Apple patents relating to advertising may reveal that Apple may soon ship an ad-encumbered version of it's OS for Intel hardware more generic than that already in the Apple line."

      Maybe. Of course that's exactly the opposite of what GP said he's never seen happen, so I'm not sure what your point is....

    15. Re:Great idea by Sandbags · · Score: 0, Redundant

      Apple has a LONG history of such patents. So called "user experience" patents put in place by Apple with the primary intent of not being utilized simply so others can not also use such techniques.

      --
      There is no contest in life for which the unprepared have the advantage.
    16. Re:Great idea by delire · · Score: 1

      Oops, you're right. That rather important detail escaped me.

    17. Re:Great idea by dontmakemethink · · Score: 1

      Yeah that's it, they spent the money to file it, but Apple would never use it for profitable gain, for Apple is an honorable corporation.

      It has a clear application on iPods exactly like trailers in movie theaters, but Apple wouldn't inconvenience its customers (1), for Apple is an honorable corporation.

      The *exact* same thing has already become reluctantly accepted by Blu-Ray customers, paving the way for its acceptance on iPods, but Apple would never profitably annoy their customers (2), for Apple is an honorable corporation.

      Footnotes:
      (1) Try installing Quicktime without also installing iTunes
      (2) "right, PC guy?"

      There is no such thing as an honorable corporation. Apple's reputation is an asset they exploit no differently than any other. If advertising revenues can be generated in excess of the cost of a diminished reputation, Apple will go after them. Perhaps they'll make it seem like the movie studios are doing it. How many average Joe's know that Apple gets a royalty from every iLink interface on Sony camcorders, for example?

      FWIW I'm a corporation basher, not an Apple basher specifically.

      --

      War as we knew it was obsolete
      Nothing could beat complete denial
      - Emily Haines
    18. Re:Great idea by dontmakemethink · · Score: 1

      That's a wonderful notion, but I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it.

      Actually, not quite the same thing, but AFAIK Mercedes Benz has never enforced their patent on car "crumple zones". It's as though they patented it to make sure it was free for everyone to use, enabling something good rather than disabling something bad.

      I really doubt Apple has filed it to disable it though. I bet they want this to show up on stockholder reports, otherwise they'd use a dummy corporation to keep their reputation at a distance.

      --

      War as we knew it was obsolete
      Nothing could beat complete denial
      - Emily Haines
  5. I would not purchase this device. by olsmeister · · Score: 3, Insightful

    Moreover, I would not purchase any product made by a company that produces this device. With a few compatriots, we'll solve this problem.

    1. Re:I would not purchase this device. by Anonymous Coward · · Score: 1, Informative

      Count me in. Although Apple products look nice and shiny, I'm more and more convinced they are evil.

    2. Re:I would not purchase this device. by KillShill · · Score: 0, Flamebait

      They are NOT "nice and shiny".

      Where does this garbage come from?

      Even people starting off by saying they hate App£€, say they have great design/look shiny/etc.

      Since when is puke white and bland design make people "ooh" except by mass indoctrination (marketing).

      Uuuuugly is all i can say and i'm not part of the iCult. I'd rather be a scientologist, at least most people know they are full of $hit.

      Remember kids, just say no to iDRM.

      --
      Science : Proprietary , Knowledge : Open Source
  6. Annoyance ads by bluefoxlucid · · Score: 4, Insightful

    College Humor had Volkswagen ads I liked. They were amusing, and there was a 5 second "This video brought to you by Volkswagen" or something before the video.

    College Humor later had another sponsor that demanded a 35 second mandatory viewing BEFORE the video played. I don't recall who. I do recall they annoyed me and I didn't care for their product; I'd buy from their competitors if I did.

    If the ads piss you off, the product pisses you off. Fuck that. Don't buy shit that's advertised through irritation.

    1. Re:Annoyance ads by Peter+Simpson · · Score: 2, Interesting

      I find that there is very little content that interests me enough to view a mandatory ad. I would imagine there's even less content for which I would waste my time answering a question before being able to view it.

      I predict most content "protected" by Apple's new mandatory ad system will go unwatched.

    2. Re:Annoyance ads by Anonymous Coward · · Score: 0

      If the ads piss you off, the product pisses you off. Fuck that. Don't buy shit that's advertised through irritation.

      Exactly. Someone needs to echo this to the folks at Digitally Imported.

      I understand the need to advertise, but they only have one single advertiser at any given time. And they play their minute-long ad after every ten minutes of music.

      After hearing the same ad ~480 times in one day, I'll pretty much go out of my way to avoid buying anything from that advertiser ever again :/

    3. Re:Annoyance ads by residieu · · Score: 2, Insightful

      What annoys me is sites which have an ad before each video that they make you watch. But it's the SAME AD EVERY TIME. And I still don't know what they're advertising.

    4. Re:Annoyance ads by Per+Wigren · · Score: 1

      Maybe you meant the piano stairs commercial? That one is amazing! The Swedish ISP Comhem is also running a hilarious commercial right now!

      --
      My other account has a 3-digit UID.
    5. Re:Annoyance ads by Rowanyote · · Score: 1, Interesting

      Unfortunately annoying people is a valid marketing strategy.

      By pissing someone off, the marketers create a sense of emotion for the product that tends to outlast the memories of anger. A customer walks down a grocery aisle and the product catches their eye, they feel some sort of emotion linked to it, assume it is a good emotion and buy it.

      Like and dislike can cause some of the same physiological responses, it is only memory and perception that tells us which feeling is which at the time. Lose the memory and we have a much harder time telling what we are feeling.

      Anger can also be a pretty useful tool in building an association between a problem and a supposed solution (the product). When I get a headache, I still sometimes think of those annoying "apply directly to the forehead" commercials.

      Anything that gets a person thinking about a product helps to differentiate it from the huge formless mass of the same thing in the market, and so may help make a sale later down the line.

    6. Re:Annoyance ads by Pec · · Score: 1

      They are nuts, they will alienate people. In the end people will stop using products w/ this "technology"

      --
      This is a .sig
    7. Re:Annoyance ads by icebraining · · Score: 1

      D.H.C. and his students stepped into the nearest lift and were carried up to the fifth floor.

      INFANT NURSERIES. NEO-PAVLOVIAN CONDITIONING ROOMS, announced the notice board.

      The Director opened a door. They were in a large bare room, very bright and sunny; for the whole of the southern wall was a single window. Half a dozen nurses, trousered and jacketed in the regulation white viscose-linen uniform, their hair aseptically hidden under white caps, were engaged in setting out bowls of roses in a long row across the floor. Big bowls, packed tight with blossom. Thousands of petals, ripe-blown and silkily smooth, like the cheeks of innumerable little cherubs, but of cherubs, in that bright light, not exclusively pink and Aryan, but also luminously Chinese, also Mexican, also apoplectic with too much blowing of celestial trumpets, also pale as death, pale with the posthumous whiteness of marble.

      The nurses stiffened to attention as the D.H.C. came in.

      "Set out the books," he said curtly.

      In silence the nurses obeyed his command. Between the rose bowls the books were duly set out - a row of nursery quartos opened invitingly each at some gaily coloured image of beast or fish or bird.

      "Now bring in the children."

      They hurried out of the room and returned in a minute or two, each pushing a kind of tall dumb-waiter laden, on all its four wire-netted shelves, with eight-month-old babies, all exactly alike (a Bokanovsky Group, it was evident) and all (since their caste was Delta) dressed in khaki.

      "Put them down on the floor."

      The infants were unloaded.

      "Now turn them so that they can see the flowers and books."

      Turned, the babies at once fell silent, then began to crawl towards those clusters of sleek colours, those shapes so gay and brilliant on the white pages. As they approached, the sun came out of a momentary eclipse behind a cloud. The roses flamed up as though with a sudden passion from within; a new and profound significance seemed to suffuse the shining pages of the books. From the ranks of the crawling babies came little squeals of excitement, gurgles and twitterings of pleasure.

      The Director rubbed his hands. "Excellent!" he said. "It might almost have been done on purpose."

      The swiftest crawlers were already at their goal. Small hands reached out uncertainly, touched, grasped, unpetaling the transfigured roses, crumpling the illuminated pages of the books. The Director waited until all were happily busy. Then, "Watch carefully," he said. And, lifting his hand, he gave the signal.

      The Head Nurse, who was standing by a switchboard at the other end of the room, pressed down a little lever.

      There was a violent explosion. Shriller and ever shriller, a siren shrieked. Alarm bells maddeningly sounded.

      The children started, screamed; their faces were distorted with terror.

      "And now," the Director shouted (for the noise was deafening), "now we proceed to rub in the lesson with a mild electric shock."

      He waved his hand again, and the Head Nurse pressed a second lever. The screaming of the babies suddenly changed its tone. There was something desperate, almost insane, about the sharp spasmodic yelps to which they now gave utterance. Their little bodies twitched and stiffened; their limbs moved jerkily as if to the tug of unseen wires.

      "We can electrify that whole strip of floor," bawled the Director in explanation. "But that's enough," he signalled to the nurse.

      The explosions ceased, the bells stopped ringing, the shriek of the siren died down from tone to tone into silence. The stiffly twitching bodies relaxed, and what had become the sob and yelp of infant maniacs broadened out once more into a normal howl of ordinary terror.

      "Offer them the flowers and the books again."

      The nurses obeyed; but at the approach of the roses, at the mere sight of those gaily-coloured images of pussy and cock-a-doodle-doo and baa-baa black sheep, the infants shrank away in horror, the volume of thei

  7. Copying MS? by smitty777 · · Score: 1

    That's funny - Microsoft is doing something along the same lines. I guess you have to do what you can to make a buck, times being what they are.

    --
    "Before God we are all equally wise - and equally foolish"
    Albert Einstein
  8. Nothing new, but I can imagine horrible outcomes.. by KreAture · · Score: 5, Funny

    - This is 911.
    * Help, I am being attacked!
    - Hold on sir, I will <click>

    iPhone:
    Video of security-spray followed by the question "Would this product have helped in your situation?"
    Ansver: Yes

    - <click> Sir, are you still there?
    - Sir?
    - hello?
    * gurgle, gurgle.  (bloody mess on ground...)

  9. Americans. by Anonymous Coward · · Score: 1, Insightful

    Odious. Simply odious. Why do you yanks have this sort of nonsense?

    1. Re:Americans. by R2.0 · · Score: 1

      "Odious. Simply odious. Why do you yanks have this sort of nonsense?"

      It's a natural progression of the English system of law and mercantilist power. You're shocked that we didn't put it to a more palatable use?

      --
      "As God is my witness, I thought turkeys could fly." A. Carlson
    2. Re:Americans. by Shadow+of+Eternity · · Score: 1

      you forgot the protestant belief predestination also leading to the cultural belief that anyone suffering in this world had it coming because they were going to hell anyway and deserved it.

      --
      A bullet may have your name on it but splash damage is addressed "To whom it may concern."
    3. Re:Americans. by Anonymous Coward · · Score: 0

      Troll off-topic misinformation much?

      Protestants believe that suffering is a natural consequence of human sin. As long as there are greedy, hypocritical bastards out there, those actions will have negative ramifications.

    4. Re:Americans. by hedwards · · Score: 1

      For the same reason that we typically lead the world in BDSM. There's a lot of us that think that we're all evil and in need of a good old fashioned spanking. And a lot of us that are complete morons.

      We've been bad so no universal health care for us, don't deserve consumer protection laws or laws to protect us in general from corporate malfeasance. And how dare anybody suggest that they deserve better than a Federal reserve that causes bubbles and solves it by giving tax payer dollars to private institutions.

    5. Re:Americans. by Anonymous Coward · · Score: 0

      Presumably by protestant he means calvinist? Specifically, the neo-calvinist "prosperity gospel" that has been popping up where people are poor because yah-yah hates them and they are going to hell.

  10. Customer goodwill ? by redelm · · Score: 1

    Yes, this can be done. Technically quite easily (perhaps circumventable by a few). The real question is whether a seller/advertiser would _want_ to. The purpose behind advertising to to attract customers and stimulate sales. This requires creating a positive buzz (feelgood) about the product or service. Locking a machine is unlikely to do this.

    OTOH, this technology could easily be used in cases where goodwill is less desired (less user choice) like corporate computed-based training requirements.

    1. Re:Customer goodwill ? by ghighi · · Score: 1

      As any self-respecting marketing specialist will tell you, there is no such thing as bad advertisement. Any advertisement, be it angry consumer smashing expensive smartphones because of some anoying adds poping, translate to better sales.

    2. Re:Customer goodwill ? by redelm · · Score: 1
      ... for the competition!

      Yes, I understand your point about publicity being generally good, particularly in an under-informed world. However, creating user annoyance without countervailing user benefit (low price) is not likely to endure past "flash in the pan".

    3. Re:Customer goodwill ? by dwiget001 · · Score: 1

      Next thing you know, Apple will be lobbying Congress to pass a law that requires you to view and respond to 5 or more ads a day.

      You know, for the good of the economy and such. I cringe.

    4. Re:Customer goodwill ? by TheRaven64 · · Score: 1

      As any self-respecting marketing specialist will tell you, there is no such thing as bad advertisement

      And they would be wrong. There are several products that I have blacklisted because of irritating adverts. I will not buy anything from the company, because I have found their adverts irritating. When I have been in the market for a product like the one that they make, I have bought their competitors' products. Their adverts have directly lead to lost sales. In some cases, I would have chosen their products had I not seen the adverts.

      --
      I am TheRaven on Soylent News
    5. Re:Customer goodwill ? by hedwards · · Score: 1

      Maybe an incompetent marketing specialist. The whole idea that there's no such thing as bad publicity clearly hasn't worked for companies like Sony, Apple or any of the other companies that have gotten bitten by it. Exploding batteries and root kits tend to drive people away from a product. It's an axiom that people throw around without any actual knowledge of this stuff. Were it actually true you wouldn't find companies changing their name to avoid a history of bad publicity.

      Which is shocking, I mean why wouldn't a person want a free leg wound with their purchase.

  11. Who needs subliminal messages when you have this? by Jon+Abbott · · Score: 1

    You WILL like this iPod ad.

  12. Dupe? by TejWC · · Score: 1

    This is basically the same story that was posted some time ago or am I missing something?

    1. Re:Dupe? by Linker3000 · · Score: 1

      Message from Taco: This story will be reposted every week until you turn off Adblock Plus.

      Click OK to Agree.

      --
      AT&ROFLMAO
  13. And that sums up neatly... by jonnyj · · Score: 1, Insightful

    ...why I no longer buy and am never likely again to buy any products made by Apple.

    1. Re:And that sums up neatly... by Anonymous Coward · · Score: 0

      You no longer buy Apple products because they display advertisements? Overdramatic much?

    2. Re:And that sums up neatly... by nih · · Score: 0, Funny

      That's nothing, I'm never going to buy any products from anyone! muhahhahaa!

      --
      I'm a rabbit startled by the headlights of life :(
    3. Re:And that sums up neatly... by Amarantine · · Score: 1

      Afwully strong statement for only 1 patent. Without any information about wether they are going to actually *use* it, and if so, in what product... Are you sure that every company behind every product you own in your house, only holds patents that you agree with? Patents that not neccessarily have anything to do with the stuff you actually have?

    4. Re:And that sums up neatly... by Anonymous Coward · · Score: 0

      say that when they actually implement it.

    5. Re:And that sums up neatly... by Sandbags · · Score: 1

      until you understand that Apple designs and patents LOTS of technology with the specific intent of NEVER releasing it, and NEVER licensing it, and viggerously defending it in courts, you can never understand Applel nor be a fan.

      What Apple does by designing such technology is ensuring you as a consumer will never have to deal with it.

      until apple actually RELEASES an offending product, you have no right to boycott them. They just HELPED you, and you're too biggoted to see it.

      --
      There is no contest in life for which the unprepared have the advantage.
    6. Re:And that sums up neatly... by thisnamestoolong · · Score: 1

      While the GP is being a bit over-dramatic, your synopsis misses the key point here -- the point is not that this patent will display advertisements on your Apple product -- it is that it will force you to watch the ad, and prevent you from using your device if you don't want to watch their shit. I personally don't buy anything Apple already for a whole host of reasons that I will not go into now, but even if I were a loyal consumer, I would never buy a device that forced me to watch bullshit commercials. Unskippable ads are bad enough, but actively forcing me to watch them takes it to a whole new level, and is WAY beyond anything I am willing to put up with.

      --
      To the haters: You can't win. If you mod me down, I shall become more powerful than you could possibly imagine
    7. Re:And that sums up neatly... by cowscows · · Score: 1

      I am a longtime loyal Apple customer, and I entirely agree with you. Anything that forced me to watch an ad in order to use a device that I've already paid for is not going to get any of my money.

      That being said, I really have a hard time believing that Apple actually intends to put this into any of their products. For a company that's all about the user experience, this would entirely stomp all over any enjoyment that you might get out of using their devices. Apple is plenty smart enough to realize this.

      It'd be one thing if Apple was broke and so desperate for income that they were willing to try something so crazy, but right now they're making money almost as fast as they can count it. It seems really unlikely to me that they'd be foolish enough to actually implement this sort of scheme, it'd likely be significantly damaging to their brand, and all that for questionable short-term benefit.

      --

      One time I threw a brick at a duck.

    8. Re:And that sums up neatly... by Anonymous Coward · · Score: 0

      Haha, how sad. I grew up a few years ago and now I buy products if they're actually good and useful for me. You know, the sensible thing to do.

      I'll actually enjoy products that work well; you carry on using worse products just because a company took out a patent it will probably never enforce. If they do, I'll stop. But your position is just weird and ultimately sad. Grow up.

    9. Re:And that sums up neatly... by Anubis+IV · · Score: 1

      I didn't miss that when I made my earlier (anonymous, since I was on a public terminal and didn't have my login info handy) comment. I use Apple products. And as the other replier already mentioned, I don't think Apple will leverage this, since they're all about making a quality user experience. This patent doesn't concern me at all, since it goes entirely contrary to the DNA of the company. They simply wouldn't use it to do stuff like that, because if they did, we all know what the reaction would be.

      The point I was making is that the GP was claiming to already be in a state of not using Apple products for a reason that didn't exist prior to today. That was it. Nothing more or less.

  14. One step forward, three steps back. by FlyingBishop · · Score: 2, Insightful

    It increasingly seems like the major software companies are determined to use any CPU cycles wrung out of Moore's law beyond 2005 levels exclusively for their own benefit, leaving us with our 3 ghz 1 gb machine, and quite content. This sort of nonsense removes the primary benefit of a computer, which is its ability to do things for you without your input. Now it does things for someone else, and it requires your input.

  15. Yes! by AlexiaDeath · · Score: 1

    Go Apple. Now people have to pay to put that crap on their device and thus are less likely to do it. I do not wish to see such "enforceable" adds so I can simply avoid Apple and go with vendors who don't commit brain rape on their users.

  16. 4chan by Anonymous Coward · · Score: 0

    I'm reminded. Distinctly. Of those websites which bring up a huge ad and force you to click skip before you can see the content.

    Obviously that's not prior art though, as it's on a web page, not a device!

  17. Talk about losing customers by peragrin · · Score: 1

    I saw this last week, and I am trying to figure out why. It destroys all usablity of the device. Can you imagine to dial 911 and have an AD block it. Or watching a video and having it interupted by ads that you have to click through

    so I am scratching head as to why apple patented this. If they ever used it they would lose whatcustomers they have.

    --
    i thought once I was found, but it was only a dream.
    1. Re:Talk about losing customers by hatemonger · · Score: 0

      so I am scratching head as to why apple patented this. If they ever used it they would lose whatcustomers they have.

      Apple fans are pretty devout. A bet Apple is betting enough of them will stick around even with obtrusive ads. And another large segment of Apple users are technologically challenged, so the energy of learning to use a blackberry or droid won't be outweighed by the annoying ads. Personally, I'd be iRate.

    2. Re:Talk about losing customers by Joe+Random · · Score: 1

      Can you imagine to dial 911 and have an AD block it.

      Oh give me a break. As horrible an idea as I think this patent is, you and I are both fully aware that no one would ever block a 911 call with ads. Even if Apple were completely, 100% evil (and that looks more and more possible every day), they'd still want to avoid lawsuits caused by their devices blocking emergency calls.

      So lay off the "ZOMG what if they block 911 calls?!" FUD, because only an idiot would consider that to be an actual possibility.

    3. Re:Talk about losing customers by Anonymous Coward · · Score: 0

      Oh give me a break. As horrible an idea as I think this patent is, you and I are both fully aware that no one would ever block a 911 call with ads.

      I think you're strongly underestimating the sheer power of incompetence and stupidity.

      So lay off the "ZOMG what if they block 911 calls?!" FUD, because only an idiot would consider that to be an actual possibility.

      If there is a possibility that something can occur, no matter how remote that possibility may be, then such an occurrence is an actual possibility. Period. The end.

      How times has it been stated "There's no way that would ever happen." only for that very thing to occur? More often than one would expect I expect.

    4. Re:Talk about losing customers by Joe+Random · · Score: 1

      If there is a possibility that something can occur, no matter how remote that possibility may be, then such an occurrence is an actual possibility. Period. The end.

      Then the prospect of unskippable ads blocking a 911 call are really no more worrisome than the prospect of any other random software bug causing the phone to mis-function during a 911 call. This simply becomes a case of one more thing that can go wrong, which can be said of virtually any new software feature.

    5. Re:Talk about losing customers by Anonymous Coward · · Score: 0

      You don't really think that the emergency line is always 911?

      112 is the most common on Europe (I think) but there could be others. What about calls to the local police center (which has a normal phone number)?

      Unlikely that Apple will even block calls with this, rather email or websites, but if they do it's a possibility.

    6. Re:Talk about losing customers by hedwards · · Score: 1

      No, they wouldn't. Apple's main strategy for most of the last decade was to be somewhat less evil than MS and somewhat more efficient than Win XP. They haven't had to compete on actual merit in quite some time.

    7. Re:Talk about losing customers by AshtangiMan · · Score: 1

      As the LHC gets closer to running at full power, the events that prevent it will become more and more unlikely. So it's like an improbability drive, and what we'll see is more and more unlikely events happening globally. So all of those things will go wrong at some point. I just started playing the lottery, and am hoping not to get squashed by a falling whale.

    8. Re:Talk about losing customers by Again · · Score: 1

      Apple fans are pretty devout.

      You might be surprised how little it takes to remove an Apple fan from the ranks.

      I had an iMac G5 and the logicboard died within two years of buying it. I drank the kool-aid and didn't believe that I would need the expensive extended warranty because it was an AppleOMGzor device.

      I miss Garageband and XCode... and iMovie but it is going to be a long time before I buy another Apple product.

  18. Don't like it? Don't buy the product by arkham6 · · Score: 1

    I'm sure that apple will stop putting this annoyware into their products if enough people get angry about it. I'm sure as hell not going to buy any product that contains this junk.

    1. Re:Don't like it? Don't buy the product by Anonymous Coward · · Score: 0

      Of course, you won't BUY these products. They will be "free" products offered to you, whether it's "iLife '11, now it's FREE!" or the new "iBook Tablet, FREE with your paid subscription to the Electronic Wall Street Journal".

      You also won't possibly afford to pass these items up, because both of those products will double in unsubsidized price after the free version is released.

  19. oo by nomadic · · Score: 1

    Think Different!

  20. Steve Jobs C.E.O. Of The Decade? by boudie2 · · Score: 0, Offtopic

    It must have been a slow decade. If computers are all about problem solving, then what problem did the iPod or iPhone solve? I can tell you one it created, the world's garbage dumps will be filling up with them soon.

  21. I like my iPhone by MikeRT · · Score: 1

    but I swear, that if Apple puts a "feature" into the iPhone which lets Big Media lock up my device on paid content a la a DVD player, I will break my AT&T contract, throw the device in the trash and buy a Droid. I don't think it's an exaggeration to say that many technical and semi-technical iPhone users would do likewise.

    1. Re:I like my iPhone by zippthorne · · Score: 1

      Make sure you don't pay the termination fee. If they change your phone they change the terms.

      --
      Can you be Even More Awesome?!
  22. APPLE PLEASE DO IMPLEMENT THIS by mehrotra.akash · · Score: 1

    and do not license it to anyone else.
    Keep this technology exclusively to yourself.
    Apple devices already says "it just works", now they can say "it just work like a TV"

    1. Re:APPLE PLEASE DO IMPLEMENT THIS by mehrotra.akash · · Score: 1

      *correction "it just works like a TV"

    2. Re:APPLE PLEASE DO IMPLEMENT THIS by Targon · · Score: 0, Flamebait

      I hope that Apple is stupid enough to actually implement this, just to show others that bad ideas CAN drive even the most obnoxious supporters away. If you buy a device, you should NOT be forced to deal with advertising. If you get a device for free, then that is another story, but even then, it would make it so only those desperate would use such a device rather than a different one without the feature.

  23. Buy a campaign of competitor's product... by SharpFang · · Score: 2, Funny

    Buy a campaign of competitor's product using this technology to advertize it.
    Massive profit.

    --
    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
    1. Re:Buy a campaign of competitor's product... by steelfood · · Score: 1

      Want to get rid of this ad permanently? Click here to buy (blank).

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
  24. Ad Patent by vxone · · Score: 1

    This is just wrong on so many levels and should be stricken down.. Apple the good gone to apple the bad - people should boycott all apple products just for this patent alone....

  25. I am sure it's not as bad as you think by jeffmeden · · Score: 1

    They will probably just use this to offer 'alternative revenue models' to things like Ipod software updates. Instead of paying $10 every six months to keep your Ipod Touch software current they will offer you the 'opportunity' to download the ad-supported version which will quiz you periodically about the 'zinger' at the end of the most recent Mac Vs PC ad spot.

    See, what's the harm in that?

  26. Apple is evil by onyxruby · · Score: 2, Insightful

    Why can't people see that Apple is evil? Seriously, at what level of bend over and take it does it start to hurt enough to want it to stop? What is the line that will get the fanboy's to realize that they do just as much evil stuff as microsoft or any other company in tech? Does shiny and simple really outweigh everything else? I expect to get flaimed and modded down, but I really want to know, how much is too much, what would it take for the iMasses to see the real iJob and wake up?

    1. Re:Apple is evil by mcgrew · · Score: 2, Insightful

      Why can't people see that Apple is evil?

      Not evil, but amoral. All corporations are by their very nature.

    2. Re:Apple is evil by Moridineas · · Score: 1

      You expect to get "flaimed" / modded down -- well duh, it's because you ask a reasonable question and then talk about "iMasses" and "iJob [sic]" making everyone realize you're not really interested in a conversation!

      People like Apple because they make usable and functional products that are accessible to wide swaths of the population. That's it. It's not the fact that many of their products are "shiny" or "simple," though I don't think anybody would deny that design plays a factor in sales for any company. Apple is just better at it than, eg, Dell.

    3. Re:Apple is evil by onyxruby · · Score: 1

      Actually, I'd really like to know, as this has long baffled me. Their fans are loyal know matter what is done to them, time and time again. I can understand animosity to a company like Microsoft for everything they have pulled. What I don't understand is why more people don't look at Apple the same way. Thing is, when you get down to it Apple has pulled just as many stunts as any other company.

      What makes Apple somehow above reproach, regardless of who they shaft, how often and for how much? Make a list of 'evil' corporate behaviors and you'd be surprised how many things Apple does on a routine basis. My questions is really what will it finally take for Apple to have crossed the line?

    4. Re:Apple is evil by Moridineas · · Score: 1

      Are you sure you're just not describing your own perceptions?

      Let me put it this way. There are linux fanboys, Microsoft fanboys, Apple fanboys, etc. The fanboys are the minority, but will pretty much toe the party line and defend everything their faction does, while attacking the others. Fanboys are the ones who tend to talk about M$, iMasses, how evil they are, etc. Fanboys are a tiny yet vocal minority.

      Why don't people look at Apple as negatively as they do Microsoft? A number of reasons. For maybe 1-2 decades Microsoft was the undisputed king. Apple going out of business was a possibility in the 90s! Meanwhile everyone in the world (not literally) knows bill gates, has heard of monopolistic microsoft, and has had a bsod!

      Now to the "shiny" factor. Yeah, Apple is cooler than Microsoft (and Dell, Gateway, Compaq, etc). Apple puts a lot of focus on making interfaces easy to use (I almost wrote intuitive, but as the quote goes "the only intuitive interface is the nipple, after that it's all learned") and this makes a big difference to most people. MOST people, imho of course, would say they spend less time bashing their heads against the desk with a mac than for instance Windows or Linux.

      Is Apple beyond reproach? I would never claim that, and I don't think beyond fanboys, people would claim that either. People are willing to forgive companies and products they like. While people really like their iphones and ipods, people just don't feel as attached to Windows or Zunes.

      That's pretty much all it boils down to. Believe it or not, you can use a product and not love the company. I don't like the fact that Apple now only has glossy screens on their laptops and enclosed batteries. I hate that in fact! Yet I still like my iphone and think that as a whole Apple creates good products.

      http://video.google.com/videoplay?docid=36099539665548298# - for a humorous take on Microsoft vs Apple branding. I believe created by MS employees.

      When you say "Their fans are loyal no matter what is done to them, time and time again." In your opinion, what is an example of something apple has done that is worthy of alienating users and fans?

      And in the note of disclosure, I'm typing this note on a MBP, my home computer runs Windows 7 (which I like!) and I manage a FreeBSD server at work.

    5. Re:Apple is evil by sjames · · Score: 1

      Amoral and Evil amount to the same. Good will not do evil. That which will do evil when it suits is evil. Amoral is the state between moral and immoral.

    6. Re:Apple is evil by Lars+T. · · Score: 1

      "Apple is evil" and "I'll be moded down for this" - pure Karmawhoring.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  27. Headline: "Apple Patents..." by Theaetetus · · Score: 1
    Story: "Apple has filed a patent that..."

    Reality: "Apple has filed a patent application..."

  28. Consider how it's used by nukeade · · Score: 1

    I don't see this technology as being bad at all.

    Suppose Apple would like to give away a free or reduced-price iPhone, for instance. A user not willing to pay for the ad-free iPhone would now be a potential customer if they were willing to deal with periodic advertisements with Apple recouping the lost hardware profits from the advertising. From a consumer's point of view, this is just another option: if you don't want to pay for or use ad-subsidized hardware, pay for the ad-free version or buy something else.

    1. Re:Consider how it's used by Anonymous Coward · · Score: 0

      The theory:

      Suppose Apple would like to give away a free or reduced-price iPhone, for instance. A user not willing to pay for the ad-free iPhone would now be a potential customer if they were willing to deal with periodic advertisements with Apple recouping the lost hardware profits from the advertising.

      What will actually happen: Apple will still sell the devices for a huge markup, plus their massive kickback from the phone network, plus force you to view ads, most of which will be for other Apple products.

    2. Re:Consider how it's used by Anonymous Coward · · Score: 0

      If they do than I'll buy it right away and set up Linux/Minix on it. But for the average (l)user won't of course.

      But I maybe I could put Linux/Minix on ad-based iPhones for fee.
      $$
      Everybody except Apple gains.

  29. Let us keep working on GNOME and KDE.... by GPLDAN · · Score: 0, Troll

    I've seen too many UNIX people move to MAC-OS for my liking. I was one of them, and now I am realizing my mistake and turning around. We need to keep plugging at GNOME and KDE (I don't have a dog in that fight, although I use KDE). Because pretty soon, I think we're going to want to run it on laptop hardware. I'm already unhappy with some features in Snow Leopard, and am making the move to building my Linux laptop. Adware built into a pre-compiled kernel without access to source?

    Fuck you Jobs.

    1. Re:Let us keep working on GNOME and KDE.... by Ant+P. · · Score: 1

      You forgot to type "Linux" in ALL-CAPS

    2. Re:Let us keep working on GNOME and KDE.... by Lars+T. · · Score: 1

      You forgot to type "Linux" in ALL-CAPS

      Even worse, he forgot to put GNU/ in front of it.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  30. Want to bypass the enforceable advertising? by L4t3r4lu5 · · Score: 5, Funny

    There's no app for that.

    --
    Finally had enough. Come see us over at https://soylentnews.org/
    1. Re:Want to bypass the enforceable advertising? by Gerafix · · Score: 2, Insightful

      Actually there is, it's called Android.

  31. A good thing by Anonymous Coward · · Score: 0

    This is actually a good thing: it means that no other product is allowed to enforce ads!

    This is excellent, it means that people will slowly turn away from Apple:
    - what is the best thing about this new i?
    - it forces you to see ads, no other device can do this
    - thanks, I won't ever buy your device

  32. Great by Lord+Lode · · Score: 1

    Great, patent it, the less companies actually USE this crap, the better :) And I never used any Apple products so far so I'm FREE! Yay.

  33. market by Anonymous Coward · · Score: 0

    It seems like there's a market for a company that makes products like Apple but without being evil.
    any startups want to tap it?

  34. DVDs have been doing that for decades by flyingfsck · · Score: 1

    Guess why I don't play DVDs on a DVD player...

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
    1. Re:DVDs have been doing that for decades by edbob · · Score: 2, Insightful

      Decades? If you think that DVDs have been around for "decades" then you are too young for that sig!

    2. Re:DVDs have been doing that for decades by KingAlanI · · Score: 1

      Maybe he's (inadvertently) right?

      WP: "DVD, also known as Digital Video Disc or Digital Versatile Disc, is an optical disc storage media format, and was founded in 1995."

      2009-1995=14, which you would express in decade terms as "1.4 decades".

      --
      I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  35. Unfortunately some will by Kupfernigk · · Score: 2, Funny

    There is often a psychological gulf between US and UK advertising. Often US advertising is based around insecurity and fear: if you don't buy this you will continue to smell/have bugs grow in your crotch/put off the opposite sex/have your neighbors laugh at you/be unAmerican. One can imagine all too well that a sizeable part of the population, forced to view such ads, will react as desired. It is less likely to work in Europe, where there is far more distrust of corporations and official-sounding messages (partly because of our bad history in the first half of the 20th century.)

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:Unfortunately some will by redelm · · Score: 1
      Of course some will: Everything that is not physically impossible, _must_ happen given enough opportunity. And with the internet and starved, rabid media (incl /.), we will hear about it.

      My point is this is unlikely to be come a dominant marketing mode.

  36. Hope it ain't the future of AppleTV by Shivetya · · Score: 1

    because I really am starting to see Apple in bed more and more with Hollywood.

    One of the few things that makes over the net movies more agreeable to me is that unlike blu-ray I do not have to skip past ads for eight other movies, if they allow me to skip. (fortunately some blu ray players don't enforce it)

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
    1. Re:Hope it ain't the future of AppleTV by Anonymous Coward · · Score: 0

      (fortunately some blu ray players don't enforce it)

      Such as...?

    2. Re:Hope it ain't the future of AppleTV by Lars+T. · · Score: 1

      (fortunately some blu ray players don't enforce it)

      Such as...?

      Doesn't matter - they aren't "real" Blu Ray players, and sooner or later newer discs will not play on them.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  37. Sends a positive message to customers by Lemming+Mark · · Score: 1

    Assuming your customers are advertisers, rather than the poor fools who are buying the devices. This is only a patent, not a product, so maybe they won't actually do it. I find it instructive, when looking at a company, to think to yourself "Who are the *real* customers?". The customer is "always" right. If you get a device that behaves like this, you know you're not the real customer and you can't expect to be taken seriously by the company you bought it from.

  38. TFS has a link to the article by mehrotra.akash · · Score: 1

    it is a dupe of..

  39. Good Way to Kill Off Sales by Frightened_Turtle · · Score: 1

    That would certainly turn me away from using Apple products in a hurry! Here's hoping Apple filed that patent only to block others from doing this. This is the kind of thing that I would expect to come out of Micro$oft, MPAA, or RIAA.

    The very people that use Apple's products do so to get away from this sort of intrusion. While I'm writing, I don't want to be interrupted at all by anything! To have this sort of intrusion into my my workspace on a regular basis would cause a loss of productivity on my part. As any programmer can tell you, after one simple interruption of your thought process it can take up to 20 or more minutes to get one's attention back on track.

    I will certainly be a bit more cautious with system upgrades in the future. That would suck to be too quick to upgrade an iPhone or OS X, only to find that Apple has included this technology in it.

    --


    Whew! This water sure is cold!
  40. That's not forced advertising... by taoye · · Score: 1, Funny

    ...it's just the beginnings of synergy!

  41. Pay Attention by Culture20 · · Score: 1

    ...there will be a quiz later.

  42. robbIE abuses patendead PostBlock devise by Anonymous Coward · · Score: 0

    goat sex floats, but relevant inf., with even a remote hint of any possibility of offending other atheists, must be 'hidden'/.deleted post haste.

    phewww

  43. Adobe has prior art. by tomhudson · · Score: 1

    The technology can freeze the device

    flash, pdfs ...

    Heck, even Microsoft has prior art - system modal dialog boxes have been around for ages. UAC is just the latest example.

    1. Re:Adobe has prior art. by Anonymous Coward · · Score: 0

      Or the popup that asks you to reboot every 5 minutes.

    2. Re:Adobe has prior art. by mfnickster · · Score: 1

      Heck, even Microsoft has prior art - system modal dialog boxes have been around for ages.

      I find it pretty ironic, since Apple wrote the following in their Human Interface Guidelines:

      "Because the user must explicitly dismiss a modal dialog box before doing anything else, you should use a modal dialog box only when it's essential for the user to complete an operation before performing any other work. Fixed-position modal dialog boxes restrict the user's freedom of action; therefore, use them sparingly."

      --
      "Slow down, Cowboy! It has been 3 years, 7 months and 26 days since you last successfully posted a comment."
  44. Re:Nothing new, but I can imagine horrible outcome by KreAture · · Score: 1

    - This is 911. * Help, I am being attacked

    ...and that is why concealed carry permits were created.

    A gun can be viewed as a "device". Just you wait untill your gun plays the axe-deoderant music and prevents you from firing untill you have simulated the use of a roll-on deoderant by wiping the gun under your arm.

  45. Local monopolies by tepples · · Score: 1

    I don't recall who. I do recall they annoyed me and I didn't care for their product; I'd buy from their competitors if I did.

    Patronizing an advertiser's competitors isn't always practical because not every market is competitive. For example, if an energy company advertises in such an annoying manner, and that company provides electricity or natural gas to your city, where will you get your energy? If both the local cable company and the local phone company advertise in such an annoying manner, how do you plan to get Internet access?

    1. Re:Local monopolies by TheRaven64 · · Score: 1

      For example, if an energy company advertises in such an annoying manner, and that company provides electricity or natural gas to your city, where will you get your energy?

      You still have regional monopolies in for energy suppliers? How quaint.

      Generally, if you don't have the option of not doing business with a company, they won't waste money showing you adverts either. They don't need to persuade you to buy from them because you don't have a choice, and that money could be paid to the CEO instead of an advertising company.

      --
      I am TheRaven on Soylent News
    2. Re:Local monopolies by Sobrique · · Score: 1

      Live somewhere else. Preferably somewhere where local monopololies are treated with all the contempt they deserve.

    3. Re:Local monopolies by bluefoxlucid · · Score: 1

      Patronizing an advertiser's competitors isn't always practical because not every market is competitive.

      Bullshit. If I don't need their product, they don't get my money. If I want or need their product, and I buy it from someone else who makes the same product, they don't get my money. If I need their product and can't get their product elsewhere, why the fuck would they advertise?

    4. Re:Local monopolies by Anonymous Coward · · Score: 0

      Fortunately the market tends to ensure that the number of companies who waste money on advertising to customers who have no choice over whether to use their product or not is not very large. The one exception to this tends to be government.

    5. Re:Local monopolies by tepples · · Score: 1

      Live somewhere else.

      How do I convince the rest of my family to do the same?

  46. Sufferers of Restless Thumb Syndrome, Unite! by LifesABeach · · Score: 1

    I buy my phone, I buy my time to use the phone on someones network. An now some Smiling Show Off says no, not yet? I just have one question to Apple, "The 'Droid works on Sprint, the iPhone doesn't? No problem?"

    1. Re:Sufferers of Restless Thumb Syndrome, Unite! by Anonymous Coward · · Score: 0

      I buy my phone

      Of course, if you'd bothered to RTFA you'd have seen that the whole point to the technology is that it could be used to subsidize the cost of the phone for people who choose not to purchase the device or are unable to, while people who wished for ad-free use of the device could still simply buy it outright. Just like cell phone contracts subsidize the phones for people who choose to sign them, this would subsidize music players, phones, and other consumer electronics for people who choose to not buy them outright.

      But why RTFA when you can spout off nonsense and make yourself look like a fool, right?

    2. Re:Sufferers of Restless Thumb Syndrome, Unite! by LifesABeach · · Score: 1

      I've worked for a Telco, the content of the article is a "Bell Weather" article. My bet is AT&T will be the first to shove ads down its users throats. But you may be right; we are talking about all those impoverished executives who can only purchase Lear instead of a Citation when things get a little tight.

  47. What will it take to un-freeze it? by TomRC · · Score: 1

    Will it un-freeze if I throw it against a wall?
    How about if I return it to Apple for being defective?

  48. welcome to america! by nimbius · · Score: 3, Insightful

    where failure to consume is frowned upon, if not outright treasonous.

    --
    Good people go to bed earlier.
    1. Re:welcome to america! by MacGyver2210 · · Score: 1

      "For your enjoyment, consumption is being standardized..."

      --
      If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
    2. Re:welcome to america! by Lord+Ender · · Score: 1

      Without consumers, there are no jobs and no tax revenues! It is downright patriotic to buy stuff.

      --
      A slashdotter who didn't build his own computer is like a Jedi who didn't build his own lightsaber.
  49. As opposed to who? by wandazulu · · Score: 1

    Apple is different in that they do care about the user experience, almost to the detriment of all else. Microsoft is happy to bombard you with prompts, popups and whatnot, and that's just the operating system! Just this morning I get to my computer and I've got a "there are unused icons on your desktop" message that simply will not go away until I click on it, which then starts the "cleanup wizard" that I can cancel. I can prevent this from happening with a registry tweak, you're right, but why do I need to do that at all? If I have something on the desktop, it's because I put it there, regardless of how often it gets used.

    I would find it a really weird departure from Apple's general user-focused strategy to suddenly demand they respond to ads; I see it more as a patent land grab that, if anything else, just adds to the number of patents a company can say it has.

    That said, if I started to get bombarded with crap from Apple like I do from the various wintel companies, then I will happily take my business elsewhere. I use Apple products because they do what I want without getting in my way...the second either of those tenets are gone, I'm gone.

  50. I paid for this radio yet there are ads by tepples · · Score: 1

    If you buy a device, you should NOT be forced to deal with advertising.

    I buy an FM radio, but all stations have advertising on them. (Yes, NPR pledge drives count as advertising.) So I am forced to either deal with advertising or not use the radio.

    I buy a TV, but all stations have advertising on them. (Yes, PBS pledge drives count as advertising.) So I am forced to either deal with advertising or not use the TV.

    1. Re:I paid for this radio yet there are ads by mario_grgic · · Score: 1

      Stupid you for buying a radio or TV for that matter. Your cable company should be giving you one of each, because for an 1 hour time you spend watching TV, you will spend half that time watching ads.

      This is why I have stopped watching TV altogether about 10 years ago, and I don't feel like I'm missing much at all.

      --
      As the island of our knowledge grows, so does the shore of our ignorance.
    2. Re:I paid for this radio yet there are ads by mehrotra.akash · · Score: 1

      you did buy the TV and FM radio, but you did not buy the services

      its like you dont get ad's when you are browsing the TV's setup menu, only when you are watching channels that you get ad's.

      I know that you did pay for the cable and still get ad's but thats a different discussion(you can avoid the ad's by buying the TV shows you want at full price on DVD's rather than watching the ad subsidized version. after all, cable TV costs $5/month and TV series can tun up to $2-$3/episode, so as long as you follow 1 or more show on TV, cable is cheaper than DVD's, hence proving that it is ad subsided)

      rates are based on a conversion rate of $1=INR 50, actual rate is about 46, so not much of a diff..

    3. Re:I paid for this radio yet there are ads by tepples · · Score: 1

      you did buy the TV and FM radio, but you did not buy the services

      Likewise, users of devices under this Apple patent bought the phone (possibly with 24-month financing) but not the services.

      you can avoid the ad's by buying the TV shows you want at full price on DVD's rather than watching the ad subsidized version.

      And I can replace TV news and political commentary with the web. But the delay of at least a season between initial broadcast and DVD availability doesn't work for major-league sports, and a lot of classic TV will never be available on DVD because the contracts with music providers were negotiated before home video existed.

      cable TV costs $5/month

      Either you're talking about the "lifeline" cable TV bundled with high-speed Internet access that includes only local, public access, and home shopping channels, or the price for cable TV in your part of Hyrule is an order of magnitude less than the price here in Eagleland.

    4. Re:I paid for this radio yet there are ads by mehrotra.akash · · Score: 1

      cable TV thats $5/month is with 80 channels having most of the news , infotainment and national channels.

      I can also get IPTV(with timeshift, so effectively no ad's as long as its not live material) for $20/month with 135 channels(incl. many international ones) and 256 kbps unlimited net--dont believe me? check out airtel.in

      or DTH @ $9/month with all the channels legally available here(India)(180+ channels)

      on your 1st point, the users did buy the phone alongwith the OS and any apps. if the OS is advt. as ad supported then its OK, else its not

      as for your 2nd point, yeah, I didnt think of that, but with DVD's you get the stuff even later and still its more expensive, so yeah, the advt. subsidies are even more. As for the sports, who would make up for the price of the rights(runs into 6-7 figures i guess) if not the advertisers..

      PS: What/where are Hyrule and Eagleland

  51. Already being done... by lammy · · Score: 1

    ... as anyone who's played the free version of the gameshows on http://www.wedigtv.com/ will know. The ads freeze until you click / click-and-drag some vaguely relevant object on the screen, along the lines of "Click the bottle of cleaning spray to make it spray the kitchen counter and see the grease vanish!")

  52. Re:Nothing new, but I can imagine horrible outcome by 140Mandak262Jamuna · · Score: 1, Flamebait

    Yup, the mugger does not know who would be carrying a concealed weapon and who would not be. So they shoot everyone. Meanwhile deluded types think they are holding off the M1 A1 Abrams Tank owning, bazooka making, M15 trained army and marines with their little pipsqueak like a Beretta.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  53. I wish Apple much success... by jenningsthecat · · Score: 1

    and I hope they use this patent themselves, and license it widely so that it permeates the advertising landscape. It will be a huge boost to FOSS and Open Hardware. Also, it will erode the DMCA, making it effectively unenforceable in many cases. After all, what jury in the country would convict a fellow citizen for hacking an end-run around something so odious and universally despised?

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  54. Getting ads even though you pay by tepples · · Score: 1

    if you don't want to pay for or use ad-subsidized hardware, pay for the ad-free version

    I have relatives who pay for cable television, yet there are still ads. What's the ad-free version of cable news or cable sports?

    or buy something else.

    If an ad-subsidized product undercuts the market to the point where everybody else either licenses Apple's patent or leaves the market, what should I buy instead? At some point, to avoid being annoyed by advertisements, one has to leave behind most of the twentieth century, let alone the twenty-first.

    1. Re:Getting ads even though you pay by Lars+T. · · Score: 1

      If an ad-subsidized product undercuts the market to the point where everybody else either licenses Apple's patent or leaves the market, what should I buy instead?

      Isn't either the Free Market or Open Source supposed to prevent that?

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  55. I don't care if they implement this by chord.wav · · Score: 1

    After what they did to the tethering I don't think I'm buying any other Apple product. That really annoyed me. As if they weren't crippled enough right out of the box, the so called "updates" cripples them even more!

    Hi, I'm an Mac, (well, an iPhone) and I get more crippled every time you update the software so you can do less and less stuff every day! F0ck Them!

  56. For a company that doesn't like by Bullfish · · Score: 1

    hacks and the like, such as jail-breaking etc, they are sure encouraging things that beg for it. One thing Apple should be learning is that their stuff is not as un-hackable etc as they would like to have people believe. Another thing they should be learning is that pissing people off is a poor business model.

  57. How is this different? by HockeyPuck · · Score: 1

    How is this different than those webpages that have the initial full page ad that you must click through to get to the main page? In this case the "device" is my computer. Now of course I can still do other things on my computer, but for all intents and purposes I can't do anything with that browser window until I click through the ad.

     

  58. iPhail by Sobrique · · Score: 1

    Ho ho ho. Aren't you glad you bought an iPhail now?

  59. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 3, Insightful

    Yup, the mugger does not know who would be carrying a concealed weapon and who would not be. So they shoot everyone.

    So how well do the before and after statistics in locations around the world that have changed their firearm policies support your assertion?

  60. ...because your base... by Anonymous Coward · · Score: 0

    - In AD 2010...
    - War was beginning...
    - What happen?
    - We get Kenyan...
    - Somebody set up us the Dems
    - What??
    - Main screen turn on...
    - It's you!
    - A shout out to you gentlemen...
    - You all have acted...stupidly.
    - But don't jump to conclusions.
    - All your base are belong to us.
    - You are on the way to socialism!
    - What you say??
    - You have no chance to survive - make your time.
    - Vote out "Libs"
    - Impeach "Libs"
    - For Great Justice!

  61. this would be.. by rossdee · · Score: 1

    Bad enough even if confined to product/brand advertising.
    But it could also be used for political/special interest agendas.

  62. Re:Citizenship by Migraineman · · Score: 2

    Click below for continuing NBC.COM coverage of the military response on Klendathu in the Quarrantine Zone.

    Citizen, would you like to know more?

    ......[YES]......[YES]

  63. muhahaha by roman_mir · · Score: 1

    Amazingly evil stuff, I love it!

    I also would never touch an item with such a 'feature', forget about buying something like that.

  64. n900 by dwater · · Score: 3, Funny

    Does this patent mean Nokia can't use it on the N900 (and successors)? if so, "Good, well done Apple." Tough shit iPhone users though.

    --
    Max.
    1. Re:n900 by Sandbags · · Score: 1

      Actually, Apple has patended numerous "anti-consumer" technologies. They bhave not used a single one, but since those patents exist, neither can anyone else.

      This is exactly the idea...

      --
      There is no contest in life for which the unprepared have the advantage.
    2. Re:n900 by Anonymous Coward · · Score: 0

      If you trust Apple, fair enough. I certainly don't.

    3. Re:n900 by Sandbags · · Score: 1

      Provide evidence indicating they are LESS trustworthy than Microsoft, Dell, HP, or any other. Holding service certifications for Apple, Dell, HP, IBM, and a slew of others, and speaking on 15 years of IT experience managing consumers, SMBs, and 15,000 employee enterprises, I can say by FAR, Apple ha sprovided the single most stellar customer experience of any of the others, has been more open about product support, has reacted quicker to product recalls, and actually provides an appropriate value for the money (for that class of technology).

      I've been using both Apple and IBM clone technologies since 1982. I've been on thousands of service calls and tested hundreds of products and applications. Apple has always been best-of-breed.

      Yes, there are SOME questionable things about them, and far more FUD than they deserve, but when it comes to it, they replace systems even when out of waranty, they actually SUPPORT their OS instead of asking you to simply re-install it, and bend over backwards to make happy customers. The only people you hear about in the news are the people who sued first, asked second, and NO company works with people they can easily identify as out for money or press....

      --
      There is no contest in life for which the unprepared have the advantage.
  65. For Greatest Victory by Anonymous Coward · · Score: 0

    License it to Microsoft and Palm and then fail to employ it in any iStuff.

  66. Re:Nothing new, but I can imagine horrible outcome by TheRaven64 · · Score: 1

    Does my tank need a concealed carry permit for me if I close the hatch?

    --
    I am TheRaven on Soylent News
  67. There's a very simple workaround to this problem. by petes_PoV · · Score: 1, Troll
    ... don't buy stuff from Apple.

    Really, there are many more and often better alternatives to pretty much everything that Apple sells. I can see no reason why I would feel the need to be abused by stuff I've paid for and have it tell me what to do.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  68. Re:Nothing new, but I can imagine horrible outcome by Phroggy · · Score: 5, Insightful

    This is 911.
    Help, I am being attacked!
    Hold on sir, I will--

    Sir, are you still there?
    Sir? Hello? Gurgle, gurgle.
    (Bloody mess on ground...)

    Congratulations, you win our haiku contest!

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  69. 1984 by buback · · Score: 2, Funny

    Maybe THAT's what all those people were doing when that crazy lady threw the sledgehammer through the screen.

  70. Slashdot has a similar system by Anonymous Coward · · Score: 1, Funny

    We've been following this story for awhile now but it seems to have broken into the mainstream.

    ... many readers of slashdot can't move on without demonstrating that they have dutifully noticed the grammatical error.

  71. I HATE aggressive selling practices by Feanorian · · Score: 1

    If I want to buy something, I'll buy it. If I am interested in your product, I'll check it out. I do not like it when people come up to me to cram things down my throat unrequested. This is even worse. I have already bought a product, do not compel me into watching more stupid assed ads to buy more crap. That's what's wrong with the US now. We are inundated with advertising by companies trying to sell us more crap. There is no more public space anymore where people can be free from the influence of companies. I like Apple, but I think this is a step in the wrong direction. Everytime I see this kind of advertising I cannot help but to think of the Josie and the Pussycats movie.

    1. Re:I HATE aggressive selling practices by Anonymous Coward · · Score: 0

      "Josie and the Pussycats
      Long tails and and ears for hats
      Guitars and sharps and flats
      Neat, sweet, a groovy song
      You're invited, come along.

      Hurry, Hurry"

      Its *your* fault I'm stuck with this in my head now.
      *Never* mention "J & the PCs" again!

  72. Re:There's a very simple workaround to this proble by L4t3r4lu5 · · Score: 1

    My car tells me to put my seatbelt on, turn on my lights when it's dark, activate my wipers when it rains, and my satnav blanks the screen when in motion so I don't become distracted by staring at it. Hell, I can turn off the lights on my stereo if I think they're too bright.

    Yeah, this was going nowhere. I just wanted to tell everyone that I just bought a new car. Wooo! The tenuous link? It has iPod connectivity. Thankfully, though, it also plays from USB pen drives so I can skip all of the fanboi-ism.

    --
    Finally had enough. Come see us over at https://soylentnews.org/
  73. What a really good reason to buy by bratwiz · · Score: 1

    What a really good reason NOT to buy an apple-- anything.

    I hate people and devices that try to force me to look at ads.

    If I wasn't interested in the first place, I'm sure as heck not gonna be interested if you FORCE me to do it.

    FUCK APPLE.

    1. Re:What a really good reason to buy by Sandbags · · Score: 0, Troll

      OK, dumbass, CALM DOWN. This is NOT a patent apple intends to release in a product. this patent is OLD, but just finally "approved". If Apple intended to use this, it would already be in the iPhone.

      Apple has a LONG history of patenting "anti-consumer" technologies with the express idea to NEVER release it. It's their way of ensuring noone else does as in many cases, with something like this, if some moneygrubbing company (Nokia, Motorolla, etc) produced such a device, advertising revenue would dry up an any device that did not support it, and then even devs writing apps for apple would be forced to use it.

      This patent ensures this technology will not be used. Think about it. Just a couple of hours, and there's 300+ posts here of people biching about this. The technology is simply so wrong, not a single poster is suppoting is (unless they work for an ad firm, or a company that makes ad sponsored products). With 7% market share, it would be SUICIDE for apple to use this technology.

      This is NOT the first time Apple has done this. As I said, they have a long tradition and history of patenting user tracking systems, automated reporting systems, tracking devices, ad generation systems, and more.

      Again, this is an OLD patent, and it;s been in the news a while. The only reason its back is the PTO finally got around to oficially approving it. Had apple intended to use thisd, it would ALREADY be in use... clearly they're on YOUR SIDE, protecting you from the REST of the assholes on the net, but you;re so biggoted you don;t even realize it.

      I bet you also still believe Apple is 2x the price of the competition? If that's the case, go on, try to make a 27" iMac equivalent out of comodoty parts on NewEgg for less than a 27" iMac (with GPU, LED backlit 27" non-TFT display of the same or better resolution, similar performance or better parts, in ANY form factor. Don;t even bother with the speakers, webcam, wireless keyboard, software, even leave out the OS etc, just the core machine specs. You can't even BUILD one cheaper...

      Compare the MacBook Air to the new Adamo XPS.. Dell is $700 more expensive for a SLOWER machine. Compare the MacBook pro 15" to any Dell, you can't get one for less under 17" and those have worse GPUs, or cost a slew more. Try to buy a 13" notebook with a dedicated GPU for less than $900, and you can't find one other than Apple's white macbook... No, they don;t have a $400 notebook, or a $600 desktop, but if I had one, it would suck ass compared to my 2 year old stuff... A machine of THAT low performance is practically useless, and anything apple offers doesn't matter to those people, so apple simply choooses to ignore the lowest end (and least profitable) market segment. Good for them, as it means when i buy Apple kit it runs better and lasts longer than any PC's I have.

      --
      There is no contest in life for which the unprepared have the advantage.
    2. Re:What a really good reason to buy by Theaetetus · · Score: 1

      this patent is OLD, but just finally "approved".

      This patent application is about 18 months old, but just finally published.

  74. Re:Nothing new, but I can imagine horrible outcome by tophermeyer · · Score: 1
    You don't really get the concept of deterrents do you? Muggers by nature are lazy, many of them have determined the easiest way to make money is to forcibly obtain it from people that don't have the power to stop them. Muggers that know they are in an area where law abiding citizens are forbidden from carrying will have no real reason not to mug people. If muggers think that any given person on the street might be carrying will eventually determine that the risk outweighs the reward.

    As to your second point, the nutjobs that think they're going to outlast the oppressive government and create a Libertarian Utopia aren't planning to do that with 9mm's. They're the reason that people feel the need for Assault weapons bans and gun registry's.

  75. Re:Nothing new, but I can imagine horrible outcome by Achromatic1978 · · Score: 1
    According to Australia, which outlawed handgun and semi/auto weapon ownership following the Port Arthur massacre, pretty well. Firearm homicide per capita has gone down significantly (though some like to point out that the year immediately following, it went up 2% - whilst neglecting to mention that that 2% increase correlated to 3 more, and was not statistically significant like it might be in the US).

    So, uhh... yeah. Fairly well.

  76. This patent is great news! by leighklotz · · Score: 1

    This patent is great news! It means that this obnoxious behavior will be limited to the iPhone.

    1. Re:This patent is great news! by Anonymous Coward · · Score: 0

      No, it means this will be licensed by Apple to other providers and manufacturers.

    2. Re:This patent is great news! by Sandbags · · Score: 1

      No, it means it will be limited to NO phones.

      Apple has a LONG history of patenting anti-consumer things just to prevent everyone else from doing it.

      Lookl at the feedback here. Do you REALLY think Apple would release such a thing being a newcomer and underdog in the market? And if you DO think they would, based on what eveidence?

      --
      There is no contest in life for which the unprepared have the advantage.
  77. Re:Citizenship by commodore64_love · · Score: 1

    That movie ruined a good book. It doesn';t even deserve to carry the title "starship troopers"

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  78. I hate to burst bubbles. by domatic · · Score: 1

    I seriously doubt Apple is going pepper unbypassable ads all through the iPhone interface. More than likely they are blue-skying their own take on Hulu or some other optional video service. So if one doesn't use the ad-supported features then the ads won't be seen. I also suspect that Apple will be happy, more than happy, to license this patent under less than draconian terms to other content providers. So the iPhone won't be rendered a banner ad flashing brick and the idea won't be safely locked up in such a way that any other phone becomes an oasis from it.

  79. My hunch by andrewme · · Score: 1

    What I'm guessing is that Apple are perhaps going to introduce a new version of Mac OS X (either full version or trimmed for iPhone/iPod Touch/"iTablet," or perhaps both) that includes advertising if you get it for free (or at a reduced price), and no advertising at full price. The advertising, in other words, will subsidize the cost of Apple's R&D for future operating systems (and/or hardware). Just a thought--it seems a logical money-making and "best-of-both-worlds" step to me.

  80. I thought I hated software patents by morgauxo · · Score: 1

    But if Apple actually protects this one, and doesn't license it out to other companies... then I may have to change my mind. I will never be bothered by ads on the Apple products I will never own! Go Apple!

  81. They can't make me watch it. by Anonymous Coward · · Score: 0

    They may force my player to play it, but they can't make me watch it.

    DVDs have gone to far already by forcing the playback of -coming attractions- over and over and over years after those movies were released. I rip them and never see them again.

    This behavior really pisses me off. My children shouldn't be subjected to 15 minutes of ads before a Disney DVD movie. I know, I know, I didn't "buy the movie", I just bought a license to view it in the provided way until the scratches prevent viewing it anymore. The studios want it to scratch sooner than later, since a crying child has more power than the USA nuclear arsenal to make something happen.

    It has gotten to the point that we put the DVD in and play it, but don't turn on the TV. After dinner (60 min later), we go to chpt 1 and see just the movie, unless I've already ripped it and put it on the media player already.

    1. Re:They can't make me watch it. by Anonymous Coward · · Score: 0

      The trick with kids is to use a program to remove the CSS and rip the DVD. There are plenty of utilities that will rip a DVD, removing the protection and UOPs (so you can just hit main menu without watching ads). Then just burn it, and perhaps delete the image, or if you have hard disk space to burn, keep it there. (This is assuming you bought the DVD, as renting them and doing this is a copyright violation.)

      Now you have a burned DVD you can give your kids that they can scratch to shreds and you can just make another one, and you can hit the main menu without sitting through 1-2 hours of ads.

  82. Smart Move by Anonymous Coward · · Score: 0

    Yeah, smart move. What a compelling device feature. Uh huh... it will compel me to smash it, run it over with my vehicle, burn it, shred it, and finally FLUSH IT.
    Yeah, this is pure marketing genius.

  83. Excellent! by Bob9113 · · Score: 1

    I'm all in favor. I hope Apple uses this heavily with the restrictive media they distribute through iTunes, and I hope they license it broadly to all other distributors of restrictive media. It would be most excellent if this winds up on virtually every bit of restrictive media.

    Why? Because if that happens, people will start to see -- in a very personally tangible way -- how much restrictively licensed media sucks. The cost of consuming licensed media will be frustration, and more people will turn to liberally licensed media. As that happens, they will see how good it is. There is a wealth of really outstanding stuff out there being put out without restriction, based on gift-economics and self-promotion. It is already working on a small scale, and the more people who get driven away from restrictive media, the larger the audience for liberal media.

    Restrictive media is poisonous to our culture. The best way to kill it is to let its own toxins attack itself. As it becomes tangibly diseased, fewer people will want to touch it. They will stop giving money to the hostile copyrightists, and they will wither. Their budgets for purchasing votes and talking points in Congress will dry up, and slowly the scales will be lifted from the eyes of the public and the representatives.

    Restrictive media will kill itself if we let it, and it has too much power to allow itself to be killed any other way. So three cheers for Apple for being an unwitting pawn in hastening that demise.

    1. Re:Excellent! by Anonymous Coward · · Score: 0

      "I'm all in favor. I hope Apple uses this heavily with the restrictive media they distribute through iTunes, and I hope they license it broadly to all other distributors of restrictive media. It would be most excellent if this winds up on virtually every bit of restrictive media."

      You are aware the music side of iTunes is drm free now and that aac is advanced audio codec and not Apple audio codec, right?

      The video side still has drm but I don't know of any major studios that are allowing anyone to distribute their shows or movies in a drm-less format that can be (easily) played outside of specific programs/sites.

    2. Re:Excellent! by Anonymous Coward · · Score: 0

      "You are aware the music side of iTunes is drm free now and that aac is advanced audio codec and not Apple audio codec, right?"

      OWNED

    3. Re:Excellent! by base3 · · Score: 1

      It doesn't really matter that AAC is an "open standard" when Apple is pretty much the only one using and supporting it in portable players--it's proprietary in effect if not in name.

      --
      One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
    4. Re:Excellent! by Bob9113 · · Score: 1

      >> "I'm all in favor. I hope Apple uses this heavily with the restrictive media they distribute through iTunes, and I hope they license it broadly to all other distributors of restrictive media. It would be most excellent if this winds up on virtually every bit of restrictive media."

      > You are aware the music side of iTunes is drm free now and that aac is advanced audio codec and not Apple audio codec, right?

      Yes. I also have a Mac laptop, a brand new iPod Touch (which I *love*) and over 40 days of podcasts downloaded through iTMS.

      I was only talking about the restrictive media they distribute, which I indicated by typing, "the restrictive media they distribute".

      You are aware that most corporations are neither purely evil nor purely good, and that each action of such a corporation should be judged on its individual merit, right?

    5. Re:Excellent! by Anonymous Coward · · Score: 0

      Ahh, so you weren't saying that *all* iTunes media is restrictive media.

      Could've (and did) fool me. The (heavy) implication seemed to be that all iTunes media was restrictive.

    6. Re:Excellent! by nsayer · · Score: 1

      It doesn't really matter that AAC is an "open standard" when Apple is pretty much the only one using and supporting it in portable players--it's proprietary in effect if not in name.

      So what?

      iTunes will itself happily convert your AAC purchases to a (larger, crappier sounding) MP3 file, if you insist. No one is forcing you to keep your iTunes purchases in AAC format (this was not the case before when purchases were "protected" AAC). No one is keeping you from using your iTMS purchases on non Apple devices. No one is keeping you from using music purchased from the Amazon music store (or any other) on your iTunes managed devices.

      So exactly what part of the iTunes music ecosystem is "closed," again?

      Is your entire beef with the iTMS simply about the CODEC they decided to use? Really? It's come to that?

    7. Re:Excellent! by Bob9113 · · Score: 1

      Yours was a perfectly natural response, and I shouldn't have responded so negatively. That was uncalled for, and I apologize.

      I hold a very critical view of polemicists, and when I feel like I am being accused of it, I get touchy. Again, I'm sorry for overreacting.

    8. Re:Excellent! by base3 · · Score: 1

      That's nice--and it's a conversion that incurs more compression loss, and is just another reason for people to not stray from the walled garden. And let's not forget the DRM on video files, there because the MPAA is "making" them (I mean, it's not like Apple has so many eyeballs they can call some shots, right--or that they took DRM from audio files only when forced by competition). Anyway, I was only pointing out that AAC isn't exactly a ubiquitous standard, DRM or no--I didn't even mention a "beef" with the iTMS. By your logic, because people with copy protected AACs could burn and re-rip to MP3 from the resultant lossy WAVs, there was never a problem.

      --
      One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
    9. Re:Excellent! by Bob9113 · · Score: 1

      s/polemicist/polarizing person/

    10. Re:Excellent! by nsayer · · Score: 1

      Sigh. You missed it.

      AAC files are smaller for the same quality or better for the same file size than MP3. What you call a "walled garden" 1) has no walls (because it's completely open), and 2) like most gardens is much nicer than the wilderness outside.

      I was only pointing out that AAC isn't exactly a ubiquitous standard

      The support for it is far more widespread than you make it sound.

      And let's not forget the DRM on video files,

      Which has nothing at all to do with music - stop changing the subject.

    11. Re:Excellent! by base3 · · Score: 1
      You changed the subject first, so I am pretty sure it's okay to mention additional information while still also addressing the point (you mentioned my "beef" with the iTMS as you'll recall).

      Anyway, I do know what AAC is and also know that it doesn't become MP3 (you know, that compression standard everyone supports (although I'll give you that I'm surprised at how many players now support it, if not no where near all) without being lossily decompressed and then recompressed thus incurring further compression loss.

      --
      One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  84. amusing, but unlikely by Anonymous Coward · · Score: 0

    A pre-emptive boycott of Apple seems a bit premature, doesn't it?
    But given the amount of anger expressed here (which I agree with by the way) in the unlikely event that Apple, or anyone else, were to make a product that had mandatory viewing of ads, clearly they would instantly jeopardize their cool corporate image.

    Apple products are popular because they work cleanly and, in most cases, make people happy, though I've had my share of bad experiences. If they were so foolish as to throw that all away, they'd crumble, fast.

  85. Re:Nothing new, but I can imagine horrible outcome by Anonymous Coward · · Score: 0

    This is already off topic, but just to clarify how off topic all of this is:

    Most people in support of removing guns won't be convinced of those in support of keeping them and vice versa. The reason is because the two are (usually) arguing two very different topics.

    The gun removal side is arguing the side of "results first". If you remove guns from a society you are almost certain to see a reduction in gun deaths statistically. There are accidents, crimes of passion, etc. Guns are more lethal than say, knives, in the hands of a novice so mistakes or attacks that may have killed with a gun may only maim with a knife.

    The statistics usually favor legislation to remove guns for this reason.

    Unfortunately, this is what people in engineering call a "stop gap" or "jury rigged" fix. It fixes a symptom, but does not cut across the root cause. There are still deaths, there are still accidents, there are still stupid people, and there are even people who still get guns illegally.

    These actions do not discount the improvement, but it is an improvement with does remove individual freedoms without actually solving the problem.

    It is a matter of motivation. I support any and all legislation which legitimately improves the human condition while actively encouraging individual responsibility for engaging in that improvement. If people stop killing each other because you have removed the means by which they can do so, you have not helped them. They are not engaged in the improvement, they are being controlled like children. You may stop a few accidents, but the root cause remains.

    We need to write laws and encourage a society of responsibility, not of control.

  86. This makes a somewhat unjustified assumption. by Kupfernigk · · Score: 1

    That advertising is, if not desirable, at least neutral. The people likely to want such a service are people with little disposable income, i.e. poor people. We already know which advertisers queue up to sell to them. Mortgage scammers, loansharks, job adverts that turn out to be for sex work, cheap junk food. Your suggestion looks all right at first, but targeted ads of the sort you propose are mainly aimed at the sort of people who would be happily able to afford an ad-free phone, and have the nous to be predisposed to ignore targeted advertising. And one ad per half hour of talk time is ridiculous: at current phone rates, and given the value of an individual listening to an ad over the phone network, it would be more like half an hour of ads for one minute of talk. This won't be used for making calls.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:This makes a somewhat unjustified assumption. by realityimpaired · · Score: 3, Insightful

      You're assuming that the telco in this fictional/theoretical example wouldn't exert some kind of control over the kinds of ads that get played over its network. TV stations routinely refuse to air some kinds of advertisement if they feel that it doesn't meet the corporate ethical image that they're trying to portray to the public.

      Also, there's a very big difference between what airtime actually costs and what the cell companies charge you... especially when you start buying time in bulk. When you can add 1000 minutes of talk time for $5/month and they're still making a profit off of it, you know that the actual cost to the telco is nowhere near as high as they're charging you. I'm also making the (possibly wrong) assumption that given a captive audience and some kind of test at the end of the ad to check that you actually did pay attention, the price that you could command for the ad might be somewhat higher than what you'd pay to put something on broadcast TV or an Internet banner exposure.

      *shrugs* it was just put forward as an example of a way that they could monetize a patent like this without actually having an evil intent. The truth is, I have no idea what they're planning with it... it could actually be one of those patents that people file in order to prevent a technology from ever making it to market.

    2. Re:This makes a somewhat unjustified assumption. by Anonymous Coward · · Score: 0

      It might be that a service provider might charge the consumer for what type of ads are slung at them. For example, the $50 a month plan will have pr0n, gambling, phishing, 419, "moan tones", and plump weiner ads, while the $75 a month plan would have more G rated stuff. Even worse, when the phone communicates back with user data, the cheaper plan could have the phone transmit anything and everything on the device, while the more expensive plan would offer the consumer some basic privacy settings.

      Ads on computers do two things: They don't just try to get in your face, but try to get behavioral data from your machine to the adfarm to be sold either individually or in groups. Look how virtually every Flash, Java, and ActiveX ad tries to store shared objects to personally (and permanently until deletion/reinstall) identify a user's machine to get around erasing browser cookies. Also, look how many "web bugs" are used to track how a user bounces from site to site. Ads on cellphones would be just as intrusive, if not more because they would be running on a closed platform where the user would be unable to prevent cross site monitoring IDs from being read and a behavioral profile tracked on a long term basis.

  87. Apple evil? No way! by gink1 · · Score: 1

    How could anyone think that a cool Technology Company like Apple could be evil? Unless you try to jailbreak your iPhone so you can use some app the Apple store rejected. Or now unless you want to skip through some obnoxious & offensive commercial. All Corporations are Evil - it's just that with some you find out later than others.

  88. jailbroken in 3... 2... 1... "feature" removed by cpotoso · · Score: 1

    It will take exactly 1 week for this to happen... Not to worry. In any case, I'd strongly recommend voting with your wallet away from such an intrusive and stupid system. Unless it is really free, in which case: please get as many devices as you can and then jailbreak them or simply use them as paperweights. This would teach them a lesson :-)

  89. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 2, Insightful

    Who the hell cares about firearm homicides?

    How much did all homicides change?

    --
    If corporations are people, aren't stockholders guilty of slavery?
  90. Re:There's a very simple workaround to this proble by petes_PoV · · Score: 1

    It has iPod connectivity

    Oh crap, you're doomed. With this new patent you'll be happily driving along when all of a sudden your car stops, the seatbelt tensions around your neck and the iPod starts to say: "Now, just honk your horn twice and I'll order you a brand new Mac - you wouldn't want to annoy me, would you" (as the seatbelt gets ominously tighter).

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  91. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  92. Re:Nothing new, but I can imagine horrible outcome by jbezorg · · Score: 1

    You don't really get the concept of deterrents do you?

    Sorry, you mention "deterrents" in connection with concealed carry permits and I cannot help but think of the following quote.

    Dr. Strangelove: Of course, the whole point of a Doomsday Machine is lost, if you keep it a secret!

    --
    I've lost all my marbles except one & It's fun to test angular & centripetal acceleration in my skull
  93. From TFA... by BrokenHalo · · Score: 1

    My first thought was "Apple patents products that nobody will buy.

    Down the page in TFA, there's this interesting little snippet:

    Mr. Jobs is directly connected to this particular patent application: his name is the first listed of the five inventors. This is a rarity, occurring only four times among the 30 applications on which he is co-inventor that have been published by the patent office since March 2008.

    I hope Jobs has other things in mind than attempting to actually use this "feature".

    1. Re:From TFA... by dgatwood · · Score: 2, Interesting

      I hope Jobs has other things in mind than attempting to actually use this "feature".

      I can't imagine this being part of the built-in software., but I can actually see a use for this. If it were an API for those iPhone app writers who make two versions of their app---a free, ad-supported version and a paid version---then it would help support that model.

      The other thought that comes to mind is that if Apple has a patent on this and refuses to license that patent, they can in some small way improve the cell phone industry by ensuring that no one ever designs a free phone or a low cost cellular plan that is subsidized in this way. :-D

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    2. Re:From TFA... by amicusNYCL · · Score: 1

      they can in some small way improve the cell phone industry by ensuring that no one ever designs a free phone or a low cost cellular plan that is subsidized in this way

      Artificially bending the market to do what you want it to do is not improving anything. If the market can sustain free ad-supported phones, who the hell is Apple to say "no, you can't do that". "Sorry, you can't get a free ad-supported phone, instead you need to buy our $600 ad-supported phone. Enjoy the customer service. Think different."

      How does that "improve the industry"? If Apple wants to improve the industry then they can start by giving their own users and developers the freedom to do what they want.

      If it were an API for those iPhone app writers who make two versions of their app---a free, ad-supported version and a paid version---then it would help support that model.

      If Apple gave app developers the ability to use this API, do you really think that would not get abused? Are you actually that naive? An API that allows the developer to completely take over whatever the device is doing, and you think this is a positive step forward?

      You want to continue playing your free game? OK, view this ad and answer the question. Good job, you got it right! Now view this ad, and answer that question. Now here's three more ads for our "affiliates", let's see if you're still paying attention before taking that call from your boss.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    3. Re:From TFA... by JasonKChapman · · Score: 2, Insightful

      How does that "improve the industry"?

      By sending business back to Blackberry and the various Android-based phones?

      --
      Sorry, I'm a writer. That makes you raw material.
    4. Re:From TFA... by dgatwood · · Score: 0

      Artificially bending the market to do what you want it to do is not improving anything.

      Spoken like someone who wants to have to view ads every five minutes to continue a phone call. This was proposed a few years ago by one of the telecoms, IIRC. I'm just waiting for the telecoms to start mandating such abuses.

      If Apple gave app developers the ability to use this API, do you really think that would not get abused? Are you actually that naive? An API that allows the developer to completely take over whatever the device is doing, and you think this is a positive step forward?

      One could presumably choose to hit the home button, thus killing the app, and then delete it. I'm guessing here. I haven't read the patent, merely the summary presented here. As for whether the developers would abuse it, they might, but those apps would quickly get deleted and never run again, and there would be lots of negative ratings as a result. Thus abusing such an API would be counter to the developers' best interests.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    5. Re:From TFA... by amicusNYCL · · Score: 2, Insightful

      Artificially bending the market to do what you want it to do is not improving anything.

      Spoken like someone who wants to have to view ads every five minutes to continue a phone call.

      What, are you kidding me? Between you and I, there's only one of us arguing that mandatory ads are a good thing. There's only one of us defending Apple's ridiculous patent and methods. And I do believe that there's only one of us that currently owns an iPhone (and it's not me).

      those apps would quickly get deleted and never run again, and there would be lots of negative ratings as a result.

      Exactly, the results are all negative.

      Thus abusing such an API would be counter to the developers' best interests.

      Yeah, spammers and scammers really seem to care about their reputation.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    6. Re:From TFA... by dgatwood · · Score: 1

      Between you and I, there's only one of us arguing that mandatory ads are a good thing.

      No, actually you did, too. I said that by patenting it, they were preventing the use of this concept by other companies in the industry that might use it in really awful ways. I said that this improved the industry. You said that forcing the industry to behave the way I want it (without forced ads for making phone calls, etc.) was not improving the industry. Therefore, you effectively said that you want companies to do things like this in an abusive way. You can't have it both ways....

      Yeah, spammers and scammers really seem to care about their reputation.

      The fact that you haven't ever owned an iPhone means you don't know what you're talking about. When you have a closed ecosystem like the iPhone with only one app store, ratings can make or break your download rate even for free apps. And when people delete apps from their iPhones, they are asked to rate the apps right then. If they're angry about having been forced to watch a bunch of ads, the app's ratings will decline rapidly, and the app will stop getting downloaded equally rapidly.

      Therefore, abuses like you are suggesting would entirely be a self-correcting problem, as I said.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    7. Re:From TFA... by amicusNYCL · · Score: 1

      I've got to give to you, that's some impressive logic. I haven't seen something that straightforward since my last spaghetti dinner.

      Let me make one thing perfectly crystal clear: I hate advertising and marketing in all of its forms. Marketing is based on a false premise, if the product was so fantastic they wouldn't need to market it. I would never advocate mandatory ads. What I AM advocating is not allowing Apple to dictate what everyone else can or cannot do. I have zero trust in Apple, and my opinion of them as a company is only slightly higher than my opinion of advertisers.

      You seem to assume that Apple is only patenting things so that they can stop others from doing them instead of doing them themselves, and I see no evidence that would be the case. Steve Jobs has his name first on this patent on the list of "inventors". Historically, for patents granted to Apple it is very rare for Steve to list himself first. That fact alone makes me unwilling to assume that Apple never intends to use this patent themselves. To me it seems more like Steve is real impressed with himself for thinking of this great idea and can't wait to monetize it.

      Apple has a track record of doing things that are anti-consumer, but they absolutely excel at dressing those things up in a way that makes them look beneficial (i.e., marketing). I see you've taken their bait hook, line, and sinker, and now you're willing to give Apple control over what their industry can and cannot do.

      The fact that you haven't ever owned an iPhone means you don't know what you're talking about. When you have a closed ecosystem like the iPhone with only one app store, ratings can make or break your download rate even for free apps. And when people delete apps from their iPhones, they are asked to rate the apps right then. If they're angry about having been forced to watch a bunch of ads, the app's ratings will decline rapidly, and the app will stop getting downloaded equally rapidly.

      You're missing the big picture. Yeah, one app gets rated down and banned, then what? Then the exact same lowlifes come back with a new company name, a new program name, everything is new except the code, and they go through the process all over again. All they need to do in order to make money is make sure that their advertisers end up paying them more than the developer fees they pay to Apple. Look at any other piece of malware for examples, look at domain squatters, look at phishers, look at the scum pushing free toolbars and emoticons or whatever shitty software bundles their crap. There is a ridiculous amount of this type of thing going on, but it's not like every scammer has a single thing they're working on. They come back with different names, different products, different domains, different servers, different companies, and they're still pushing the same shit for their same advertisers and still installing the same malware. If you think a spammer is going to post a single app, let it get rated down, and go away to find something else to do, then you're incredibly naive.

      There's a name we use for people like you, and it's "apologist". "Fanboy" also comes to mind. Let me ask you this: if Microsoft patented a method for enforcing viewing of advertisements, would you be applauding them for "improving the industry", or would you look at their track record and think it's just another anti-consumer money grab?

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    8. Re:From TFA... by dgatwood · · Score: 1

      You seem to assume that Apple is only patenting things so that they can stop others from doing them instead of doing them themselves,

      I am assuming nothing. I never suggested a motive for Apple filing for that patent. I merely said I could see two possible positive uses for this patent, and that preventing other companies from doing it would improve the industry as a whole. You disagreed with that statement, which seemed pretty bizarre coming from someone who is anti-advertising. I assume you merely misunderstood me.

      If you think a spammer is going to post a single app, let it get rated down, and go away to find something else to do, then you're incredibly naive.

      First, f you read my original post, you would understand that I said this would be okay if it were used by REAL apps that offer TWO versions, one ad-supported, one not. Not scammers who create an app solely to sell advertising. I think it's safe to say the latter would probably not get past app review in the first place unless it did significantly more than show a bunch of ads, and if an app does do significantly more than show ads, then that means it takes significant time to create the software. You have to factor that into the equation. It's not like they could just turn around and create a new one overnight when people rate it badly.

      Second, even if they did sneak a useless app that abused such advertising functionality past app review once, I doubt they would be able to do it twice with the same developer account. So you're basically saying that scammers would repeatedly spend a hundred bucks on new accounts just to gain ad revenue. They would have to sell a LOT of ads to cover that cost. It seems unlikely that they would break even....

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    9. Re:From TFA... by amicusNYCL · · Score: 1

      preventing other companies from doing it would improve the industry as a whole. You disagreed with that statement

      Maybe I misunderstood you, but this is what you said:

      they can in some small way improve the cell phone industry by ensuring that no one ever designs a free phone or a low cost cellular plan

      I will continue to disagree with you that giving Apple the power to ensure that no one produces a free cell phone will improve the cell phone industry. That is not a power that Apple should have, it's not their decision to make. Like I said in my original reply, if the market can sustain a free ad-supported phone it's not Apple's decision to say who is allowed to produce it. You're giving Apple monopoly power here, and yeah, I disagree with that. I don't know if that's what you meant, but that's what you said.

      First, f you read my original post, you would understand that I said this would be okay if it were used by REAL apps that offer TWO versions, one ad-supported, one not. Not scammers who create an app solely to sell advertising.

      Ah, so you assume the scammers are going to play by your rules instead of theirs.

      I think it's safe to say the latter would probably not get past app review

      Oh of course, because as we all know the Apple app review process is a paragon of fairness and transparency, and could never be abused. I mean, it's not like anyone who reviews the apps would have a financial motive to approve apps submitted by their "affiliates", right? But hey, since it's a closed environment you can be *sure* that each app has been throughly tested! Why bother to think about application security for yourself, that's what Apple is for right? Maybe this is what they mean by "think different".

      and if an app does do significantly more than show ads, then that means it takes significant time to create the software

      What do you mean, you mean apps like Bonzi Buddy, original Weatherbug, BargainBuddy, CoolWebSearch, Internet Optimizer, Movieland, Zango, etc? You mean software like that? I mean, Bonzi Buddy helps you find bargains, that's totally useful, right?!

      It's not like they could just turn around and create a new one overnight when people rate it badly.

      Actually, it's exactly like that. When you've got tens or hundreds of thousands of dollars just waiting to come to you when you get your next distribution channel open, you tend to hire however many programmers you need from however many countries you can to get it done now.

      Second, even if they did sneak a useless app that abused such advertising functionality past app review once, I doubt they would be able to do it twice with the same developer account.

      You're right, they will probably not be able to post another app. Under the same account.

      So you're basically saying that scammers would repeatedly spend a hundred bucks on new accounts just to gain ad revenue.

      Congratulations, you've got it, that's exactly what I'm saying. If you have a single advertiser paying you $1,000 to advertise their product, how many developer accounts does that buy? What if you have a single advertiser paying you $10,000? What if you have 100 advertisers paying you $10,000?

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    10. Re:From TFA... by dgatwood · · Score: 1

      If you have a single advertiser paying you $1,000 to advertise their product, how many developer accounts does that buy? What if you have a single advertiser paying you $10,000? What if you have 100 advertisers paying you $10,000?

      That's a a pretty far-fetched "if" there. The iPhone platform isn't big enough for you to make that kind of money off advertising in any short period of time. Even most paid apps don't make that much money, according to http://www.businessinsider.com/2008/10/iphone-app-store-s-brutal-reality-get-viral-or-don-t-quit-your-day-job. That's talking about apps that make the developer close to a buck apiece.

      When you're talking about ads delivered via an unknown ad network with low click-through rate, you would be lucky to fetch a hundredth of a cent per eyeball. Thus, if the average user deletes it after the fifth ad in too short a time period, then each user provides 5 hundredths of a cent. To cover the cost of your $100 sign-up, you'd have to get 200,000 people to download it. That's about one out of every 200 iPhone and iPod touch users on the planet downloading an app whose reviews all say "this app is nothing but an ad viewer". So unless you find some way to advertise it massively, you're not going to make money that way, and if you do advertise it massively just to sell ad hits from a couple of complete idiot sponsors, why not just skip the iPhone step and advertise those other company's products directly instead?

      All of your criticisms seem to boil down to "If a whole bunch of protections break down to an almost comically infeasible extent and if Apple is severely corrupt, then bad things will happen." If all those things happen and this patent turns into a giant nightmare for consumers, then I will agree that the patent is bad. Until then, your arguments are pure speculation, and this is merely a patent with the potential to do good (providing a reliable revenue stream for free demos of real apps) or do harm (forcing lots of unsuspecting users to watch lots of ads and get nothing of value in return), no worse than any of the other software patents (which I consider to be harmful by definition, regardless of their subject).

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    11. Re:From TFA... by amicusNYCL · · Score: 1

      this is merely a patent with the potential to do good ... or do harm

      Or both, it doesn't need to be one or the other. It can provide a source of revenue for legitimate developers and also be abused by the unsavory. The fact that applications such as Koi Pond, iFart, Bubblewrap, Flashlight, Ruler, A Level, Alarm Clock, Tip Calculator etc are in the top 10 for popularity indicates that people are willing to download any useless thing, iPhone apps aren't exactly the paragon of programming achievement. It would be almost trivial for a single developer to create one robust advertising engine and apply it to many superficial apps like those, and it's also easy enough to make the ads only kick in after a week or so, to make sure the install base gets as large as possible before you hit everyone. It's not exactly a stretch to think that some online pharmacy, casino, diploma mill, or Folex distributor would be willing to pay a few thousand to a developer to get their ads out to tens or hundreds of thousands of people instantly, and to know that each one of them is forced to look at the ad. And hey, for the right price I'm sure the developer would be happy to provide a list of working phone numbers to their clients also, it wouldn't be the first time an iPhone developer harvested phone numbers. Sure, the apps may get yanked after that, but the money's already in the bank, and the developer makes a new account and comes back with Flashlight Pro or whatever else and does it all over again.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    12. Re:From TFA... by amicusNYCL · · Score: 1

      Even most paid apps don't make that much money

      I'm fully aware that the vast majority of iPhone apps make very little profit, if only there was a way to make a lot money quickly with relatively little effort on the developer's part...

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  94. Re:There's a very simple workaround to this proble by Anonymous Coward · · Score: 0

    Unfortunately, while that sort of works, there's still people buying from Apple.

    So let me add a corollary:

    Don't let your friends buy stuff from Apple either.

    Of course, it still leaves me with the problem of their advertisements, or should I say, deceit-filled propaganda. What can I do about that?

  95. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 2, Insightful

    Indeed. I'm a progressive, and the huge mistake that progressivism has constantly made in history is attempting to ban effects, not causes. Prohibition, gun bans, etc.

    Even stuff like consumer and lending protection laws, which at least don't have any bad side effects, but are less useful than actual consumer education would be. Sometimes stopgaps are reasonable, but we really do need to get to the root of the problem: People have no idea how to manage their financial life.

    Hell, education isn't the only solution. We could come up some cheap financial advisory industry. It's absurd that the legal and financial professions have priced themselves out of normal people being able to consult with them before doing major things.

    And the right's not immune to it either, look at their little idiocy about illegal immigration. As long as you have a poor country, next to a rich company, where people can go and get much better jobs, you're going to have people doing that. As we can't do anything about the poor country, we don't want to do anything about the rich country, and we can't move our country, the only solution is, duh, not offer them jobs. Or, rather, crack down on people doing so. Instead we get 'law and order' nonsense.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  96. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 2, Insightful

    Handguns are the great equalizer.

    Without them, some people can injury and kill another person, without that other person being able to stop them. The strong can prey on the weak.

    With handguns, all people can injury and kill others.

    But this also means all people can fight back when the other person tries to do that to them.

    It's a basic equality thing. If some people have the ability to hurt others (And some of that subset, in fact, does.), those others should also have that ability to hurt them back.

    Laws forbidding concealed carry are essentially saying 'Everyone must be as weak as they look, so the strong know who they can threaten safely'.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  97. Apple is a fashion statement by KiwiCanuck · · Score: 1

    All we have to do is wait, and the trend will change. Apple will eventually screw themselves.

  98. Re:Nothing new, but I can imagine horrible outcome by Moridineas · · Score: 1

    Out of curiosity, how do you define "progressive?"

  99. I tell you who will like this feature: by Weaselmancer · · Score: 4, Insightful

    Hackers.

    First thing I thought when I read the blurb. "Wouldn't this be a cherry target for hackers?"

    Think about it. An entire API that can halt the whole damn system, pre-emptively appropriate the screen and audio resources, and interact with the user?

    How about an application that notices whenever the tcp/ip stack sends out a DNS query to www.somebank.com and puts it's app on the screen over top of your browser? It's a spoof so it looks just like your banking webpage. "Please enter your name and password." Bingo - instant password grabber.

    Brilliant notion Apple.

    Here's a tip for the future. Whenever you think something is a good idea, imagine what the black hat hacker implications are. Always ask: What if this fell into enemy hands?

    --
    Weaselmancer
    rediculous.
    1. Re:I tell you who will like this feature: by Anonymous Coward · · Score: 0

      i'd rather use it to lock the phone and display goatse while making the ringer blast "GAY NIGGERS" at max volume

    2. Re:I tell you who will like this feature: by wireloose · · Score: 1

      If I had an iPhone, I'd seriously consider not accepting further upgrades.

    3. Re:I tell you who will like this feature: by SlipperHat · · Score: 1

      Always ask: What if this fell into enemy hands?

      Loop a scary clip from "The Ring"/"The Grudge"/goatse, then have a clear message "This wouldn't have happened to you if you had only gotten a Droid".

    4. Re:I tell you who will like this feature: by Lars+T. · · Score: 0

      How about an application that notices whenever the tcp/ip stack sends out a DNS query to www.somebank.com and puts it's app on the screen over top of your browser? It's a spoof so it looks just like your banking webpage. "Please enter your name and password." Bingo - instant password grabber.

      Brilliant notion Apple.

      Hey, you know how Apple could get around that easily? Not allow multitasking on the iPhone. Another brilliant move by the jailbreakers.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    5. Re:I tell you who will like this feature: by Lord_Dweomer · · Score: 1

      They'd be more clever than that...it wouldn't just be a phishing attempt, they'd also dynamically insert affiliate links whenever you went to a shopping site like eBay or Amazon. Hmmm...that gives me an idea....

      --
      Buy Steampunk Clothing Online!
  100. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    Sometimes stopgaps are reasonable, but we really do need to get to the root of the problem: People have no idea how to manage their financial life.

    The problem with progressivism is that in your attempt to eliminate bad outcomes you destroy the crucial feedback that enables people to learn to be responsible.

    It's great to provide food for people who are starving due to no fault of their own, but it's not such a good policy to feed someone who can't buy food because he just blew his entire paycheck on the slot machines. Good luck devising a government policy that helps the former while denying the latter.

    That's why charity should happen on an individual or local basis. The decisions need to be made on a case-by-case distributed basis instead of being centralized.

  101. Considering the other stories we have seen by Tran · · Score: 2, Interesting

    Story of Apple talking to Entertainment/Hollywood/TV executives re monthly subscription fee....
    This is the most likely scenario for their intent.
    This would fit both the desktop and mobile devices.

  102. Apple patented this? by Joe+Mucchiello · · Score: 2, Insightful

    Awesome. I don't buy Apple products. Now no one else can do this without paying Apple. Who's going to do that? I'll never have to deal with this. Awesome. Thanks, Apple.

    1. Re:Apple patented this? by the+pickle · · Score: 1

      Finally, someone who gets it. It only took 80 or so up-modded responses to the story before someone said exactly what I was thinking from the get-go: that Apple is patenting this to *prevent* anyone from pulling this crap on iPhone users. See also this story from last year in a similar vein:

      http://yro.slashdot.org/article.pl?sid=08/05/06/018240

      p

  103. Congratulations! by Ray · · Score: 1

    You've just (re)invented the system modal dialog!

  104. Apple officially adopts Evil(tm) by David+Gerard · · Score: 2, Funny

    After bricking unlocked iPhones, kicking applications off the iPhone store that might even slightly compete with iTunes in the far future and filing a wave of patents on basic well-known computer science as well as some of the most obnoxious ideas for advertising ever invented, Apple Inc. today filed a Form 8-K with the Securities and Exchange Commission declaring that it was openly adopting Evil as a corporate policy.

    “Fuck it,” said Steve Jobs to an audience of soul-mortgaged thralls, “we’re evil. But our stuff is sooo good. You’ll keep taking our abuse. You love it, you worm. Because our stuff is great. It’s shiny and it’s pretty and it’s cool and it works. It’s not like you’ll go back to a Windows Mobile phone. Ha! Ha!”

    Steve Ballmer of Microsoft was incensed at the news. “Our evil is better than anyone’s evil! No-one sweats the details of evil like Microsoft! Where’s your antitrust trial, you polo-necked bozo? We’ve worked hard on our evil! Our Zune’s as evil as an iPod any day! I won’t let my kids use a lesser evil! We’re going to do an ad about that! I’ll be in it! With Jerry Seinfeld! Beat that! Asshole.”

    “Of course, we’re still not evil,” said Sergey Brin of Google. “You can trust us on this. Every bit of data about you, your life and the house you live in is strictly a secret between you and our marketing department. But, hypothetically, if we were evil, it’s not like you’re going to use Windows Live Search. Ha! Ha! I’m sorry, that’s my ‘spreading good cheer’ laugh. Really.”

    --
    http://rocknerd.co.uk
    1. Re:Apple officially adopts Evil(tm) by Anonymous Coward · · Score: 0

      Shut the fuck up.

  105. Big Brother Apple by ElmoGonzo · · Score: 1

    Oh great! Now everyone will HAVE to watch that old Big Brother ad.

  106. Silver lining, or nuke it from orbit? by stevenm86 · · Score: 1

    Would apple seriously ever consider USING such a thing? It would be most terrible. But of course, apple is so obsessed with its image that I doubt they would ever employ this technology.
    Of course, having a patent on this atrocious god-awful piece of work will effectively prevent other, less image-conscious vendors from doing similar things, which might mean (could it be?) less intrusive advertising on other platforms.

  107. Re:Citizenship by jonathan_ingram · · Score: 1

    No, the movie was much better than the book, which was Heinlein's standard unreadable tripe. The movie on the other hand, while limited, had some interesting aspects, including the vision of a fascist-style world state. I've never been able to work out why people hate the movie so much.

  108. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    Who the hell cares about firearm homicides?

    How much did all homicides change?

    In the last 20 years more than 30 US states have enacted "shall-issue" laws. For someone with access to the relevant data it should be straightforward to answer the question, "Is the percentage of attempted muggings that end in murder greater now than in was in 1985?"

  109. Pop-ups by Patch86 · · Score: 1

    An add that appears filling your screen and then won't go away until you click on something.

    So they've patented the pop-up add?

  110. Political ads by tepples · · Score: 1

    If I need their product and can't get their product elsewhere, why the fuck would they advertise?

    Because even if you can't get their product elsewhere, your city can. Ads for services provided by a local monopoly aren't supposed to affect individuals' short-term buying habits as much as to influence the collective political opinion of a region so that residents don't try to A. convince their local utility regulator to shop around or B. elect politicians who oppose the industry's practices. Examples include the ads for "clean coal", "America's natural gas", the "Pickens plan" (wind power and CNG automobiles), etc.

    1. Re:Political ads by Your.Master · · Score: 1

      Just to add to the parent post's claims, even if he was completely wrong about them, it's *verifiably true* that local monopolies advertise. I've seen them. Maybe you haven't, but they're there. Presumably they have a reason, and I think the parent post got the reason right, but even if they have no reason and they're just lunatics, it's completely irrelevant because the fact is that they advertise.

      Maybe not all local monopolies, or most of them, or it might even just be a small fraction of local non-monopoly advertising; I don't have any numbers, but it happens and it's definitely not an incredibly rare circumstance.

  111. Until all phones are ad-supported by tepples · · Score: 1

    if the OS is advt. as ad supported then its OK

    Until all phones are advertised as ad-supported, in which case it would be difficult to figure out how to do without a phone.

    PS: What/where are Hyrule and Eagleland

    Hyrule is a fictional country that uses the Rupee as its currency, from Nintendo's The Legend of Zelda video games. In my post, it represents any country whose monetary unit is called "rupee", such as India. Likewise, "Eagleland" is another fictional country intended to represent the United States. My point is that cable TV costs much more in "dollar" countries than "rupee" countries.

  112. There's an app for that! by tomhudson · · Score: 1

    I can see it now - someone will remake the Baby-Shaker app so you can just shake your iphone to "shake off" the ads :-)

    Give it some cool sound effects (toilet flush?), have it automatically send an email to the advertiser saying "I just flushed your ad without even seeing it courtesy of iToilet.app", and add the advertiser to a "Who Just Got Flushed?" page, with counters, a leaderboard, etc.

  113. I always suspected by hyades1 · · Score: 1

    John Hodgman's looking better and better, and the skinny little "I'm an Apple" dweeb is looking more and more like a Cthulhu sock puppet.

    Seriously, anybody so programmed that they'd fork out hard-earned money for a nasty, coercive piece of crap like this (whether it's a computer, a smart phone or whatever) ought to be punished without mercy. The problem is that if enough of the sheeple are so deperate for the latest tech toy that they buy into the system, the idea will catch on and pretty soon the rest of us will be looking at legal sanctions when we find ways to disable this kind of offensive crapware.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  114. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    It's great to provide food for people who are starving due to no fault of their own, but it's not such a good policy to feed someone who can't buy food because he just blew his entire paycheck on the slot machines. Good luck devising a government policy that helps the former while denying the latter.

    Indeed, that's the fine line that needs to be walked. Instead of trying to feed people without food, you try to feed people who have been laid off. (I.e., unemployment.)

    Or you just feed children (I.e, WIC.)

    Most of the complexities of welfare are an attempt to aim it at people in need, not people who don't have any money because of their own actions.

    That's why charity should happen on an individual or local basis. The decisions need to be made on a case-by-case distributed basis instead of being centralized.

    No, that introduces all sorts of personal prejudices in it.

    Also, charity cannot possibly happen that way in cases of depressed areas of economic downturn. No one has any money to give to anyone.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  115. Seems like a good thing.... by Iron+Chef+Unix · · Score: 1

    As long as Apple simply patents "evil" ideas, it seems like a win for me. This means that no other company can implement these ideas without paying licensing fees, which means that I will see less of these obnoxious schemes in products. In fact, the fact that Apple patented this idea, means that any iphone app I buy should be guaranteed not to do this, unless Apple produces it.

    So until these ideas actually end up in a product, I won't be complaining.

    --
    Like puzzle games? Warehouse51 for iOS
  116. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    No, that introduces all sorts of personal prejudices in it.

    I guess we disagree that political prejudices are better than personal ones.

    Also, charity cannot possibly happen that way in cases of depressed areas of economic downturn. No one has any money to give to anyone.

    I don't remember any examples from US history where people starved to death because private charity was overwhelmed. Do you have any particular cases you can point out?

  117. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 2, Insightful

    Yeah, that's a sorta vague term, isn't it? OTOH, all political descriptions are sorta vague terms. ;)

    I, personally, am along the lines of Woodrow Wilson (domestically) and FDR. Namely, I agree that the government should attempt to implement the FDR's 'Second Bill of Rights', although it's absurd to call those 'rights'. They should, however, be government goals.

    Members of a political philosophies need to be very aware where that philosophy has failed in the past. (Something I fear the conservatives are about to learn the hard way.)

    In the case of progressives, almost all progressive failures have been attempting to solve the entirely wrong thing.

    For example, Prohibition was an attempt to solve the problem of men spending all their family's money on drink, and then being abusive towards their wives. (Modern people read about 'demon liquor' and laugh, but they don't know the context of that.)

    That problem was actually solved with divorce (Another progressive concept) and the ability of women to earn their own money (Which was a liberal concept.), and the eventual recognition of spousal abuse as a serious problem. (Also liberal concept.)

    --
    If corporations are people, aren't stockholders guilty of slavery?
  118. offend and conquer by Anonymous Coward · · Score: 0

    do you think apple's legal department thought this thing up as a dare to see who could come up with the most offensive idea to slashdot?

    -l

  119. Mod parent UP by KingSkippus · · Score: 4, Insightful

    I don't care that the post is already at +5. Petition CowboyNeal to make it +6, because that is precisely how to get average schmoes to understand how digital restrictions are hurting them.

    First of all, I don't acknowledge the term "DRM" or "Digital Rights Management," because that does not describe what it's used for. I call it a more layman-friendly "digital restrictions." The whole concept need to be reframed. When people hear "DRM," they think it's some kind of techno-jargon that they don't understand. Even if they find out what it stands for, they think, "Hey, it's to help me manage something, that's a good thing, right?" They need to understand that its sole purpose is restricting them from doing things with their digital stuff. Even if they choose not to do those things, they need to understand that DRM gives them nothing; its only function is to take away.

    I tell people all the time about how unbelievably behind we are because of digital restrictions. "Hey, wouldn't it be cool if we could watch television on our iPhones? Well, there's no technical reason we can't; it's just that digital restrictions are stopping us." "Did you know that it would be trivially simple to write some slick software so that you could store every CD and DVD you own on a hard drive that costs less than $200 so that you could watch or listen to anything you want, anytime you want, without having to fool with the physical media? Well, we could, if it weren't for digital restrictions."

    Now and then, I actually show people some of the stuff that I have and that I can do, given my technical know-how to rip DVDs and stream them to my television, load them on my iPhone, etc. When people "ooh" and "ahh" over it and ask me how they can do such things, I tell them, "Well, it's pretty hard right now, you have to really dig around to find the software and jump through a bunch of hoops to do it. Unfortunately, whenever anyone tries to write software to make it easier or publish such software in a legitimate way, they get sued out of existence by the people who don't want you to be able to do this without paying big bucks. (Or in many of cases, who simply don't want you to be able to do this at all.)

    1. Re:Mod parent UP by Anonymous Coward · · Score: 0

      "I don't care that the post is already at +5. Petition CowboyNeal to make it +6, because that is precisely how to get average schmoes to understand how digital restrictions are hurting them."

      Why just average schmoes? Steam has a disgusting amount of support here on Slashdot, despite it now pushing the most restrictive DRM in the industry since EA backed down on DRM somewhat.

      Even on technical sites like this where everyone cries against DRM, people then go and hypocritically support it with the likes of Steam and iTunes because they find convenience more important than principal and/or the possibility it may well come back to bite them one day, it's a farce.

  120. Great for 2 reasons—that we'll never see by cdpage · · Score: 1

    1. now we have the opportunity to get Payed to have an iPhone.

    2. apple has now just put up a roadblock stopping other comanies from trying to something as stupid as this.

  121. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  122. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    I don't remember any examples from US history where people starved to death because private charity was overwhelmed. Do you have any particular cases you can point out?

    Erm...what are you talking about?

    Homeless people don't die of starvation. That takes several days. They die of exposure.

    I have no idea how many of them would die of starvation if they had not died of exposure, but it's worth mentioning that the most common cause of homeless death, after drugs, violence, and exposure, is cardiac arrest. So either they all coincidentally have bad hearts, or they're chronically malnourished, one of the causes of cardiac arrest.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  123. Re:Nothing new, but I can imagine horrible outcome by tophermeyer · · Score: 1
    That is a wonderful point, and if you take this down to the most basic level of whether an individual is carrying concealed then that argument does make some sense. I would tend to agree with the thought that concealed carry is an incomplete deterrent. Open carry is a much more effective deterrent, it guarantees to a mugger that their prospective victim has the ability to protect themselves. But that doesn't solve the issue of whether carrying at all is appropriate.

    However in areas that do allow concealed carry, the fact that citizens might be carrying concealed is not secret at all. IANAM, but I would expect that if my chosen profession involved using force to compel someone to give me their money, I would pay attention to the probability of my targets being able to defend themselves. The ability of an armed citizenry to protect themselves make it very difficult for criminals like this to operate.

  124. There's an ad for that by Anonymous Coward · · Score: 0

    May be Apple will 'revolutionize' advertising with shiny, attractive ads in aqua avatar featuring John Hodgman or Will Ferell selling iPods and stuff and people will actually not mind paying extra for such a 'there's an ad for that' device. What do you know - stranger things have happened before, or not?

  125. Re:Citizenship by Migraineman · · Score: 3, Insightful

    I prefer to evaluate the movie on it's own merits, rather than complain that it doesn't parrot the book perfectly. It's not a deep cerebral movie, but it's produced well enough to be immersive and fun (except, possibly, for the bizarre physics in the scene where Rico is standing atop the thrashing tanker.)

    My wife doesn't like the movie, and can't get past the "extreme violence." She didn't see the strong parallels between the Global Federation and the 1940s era Nazis. Yes Virginia, the Nazis are the good guys. Maybe that's where the hate comes from.

  126. There's an even simpler workaround by Anonymous Coward · · Score: 0

    Go about your life. There's no problem to "work around" in the first place.

    This isn't being foisted on anyone. It's not like you need an excuse to advertise your intent not to buy Apple products, but I suppose any opportunity will do. But how to reconcile this series of posts when "Apple gets a free pass on Slashdot"--even though every story has multiple comments modded to +5 making that very claim, and rarely is there any comment modded to +5 giving Apple a free pass for no reason.

    Tell me, have you concluded that the world is ending in 2012 because you're heard some dubious conjecture? I suppose you have a simple workaround: stop buying Mexican and Central American products? After all, you can see no reason why you would feel the need to be killed and have a dead civilization decide when to end the world for you.

  127. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    Whatver. The question is if the various federal anti-poverty programs have produced measurably better results than what existed prior.

    How likely is a person to die (starvation, exposure, heart attack, whatever) because of economic downturn in 2009 as compared to 1929?

  128. reminds me of "Hard Wired" by anonymousNR · · Score: 1

    This whole thing reminds me of the movie "Hard Wired' with Val Kilmer , Cuba Gooding Jr. About a brain implant to enforce ads. yes you heard it Ads.

    --
    -- It is the mark of an educated mind to be able to entertain a thought without accepting it. -- Aristotle
  129. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    Um...a lot less? We now have unemployment, social security, etc.

    Do we really even need stats about that?

    I have no idea what sort of point you're trying to make, or what 'the question' is supposed to be.

    Of course federal anti-poverty programs(1) have produced better results than the almost completely non-existent private charities that existed in the 1929.

    1) I assume you mean 'charity'. Providing for the homeless is not 'anti-poverty'. Anti-poverty is trying remove people from poverty, not keep the poor from dying.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  130. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    Do we really even need stats about that?

    Yes.

    Of course federal anti-poverty programs(1) have produced better results than the almost completely non-existent private charities that existed in the 1929.

    In that case the evidence should be easy to locate. Also I'm not sure that the friends, relatives and churches that people relied on when they were in trouble back in the 19th and early 20th centuries are quite as non-existant as you claim.

  131. Whats the Matter with You? by Anonymous Coward · · Score: 0

    Hey man, this is the new "cool". Apple is redefining "cool" (on which it holds the patent). Watch this catch on as other manufactures license this. Just image, you couldn't make a cup of coffee, turn on the lights, or use the toilet unless you watch the #!@&!! commercial first.

    Cool Man. Really Cool. The new "Apple Cool"! The world brought to you by Apple, and their new motto: "Rotten to the Core!"

  132. Re:Citizenship by Duradin · · Score: 1

    Satirizing the "military utopia" of the book instead of praising it probably is what pisses most people off.

    I thought it was pretty obvious that the "good guys" weren't really (in the movie) on the side of good from the first time I saw it in the theater. The social commentary might have been a bit over the top when it came out but it is starting to get a bit too close to home in this "post 9/11 world"* that supposedly "changed everything"*.

    *please imagine air quotes here. I don't personally believe that 9/11 changed anything aside from providing a good stump for politicians and a good excuse for government power grabs and other miscellaneous bad behavior.

  133. Re:Citizenship by Anomalyst · · Score: 1

    I've never been able to work out why people hate the movie so much

    Gosh, I dont know, maybe the total lack of the MI armor and capsules that kinda define a "cap trooper".
    Oh and "Doogie Hauser, Phd", (deliberate mis-spell) talk about unpleasant memory http://www.imdb.com/title/tt0065819/ (Great book too).

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  134. Re:Nothing new, but I can imagine horrible outcome by jbezorg · · Score: 1

    ... but I would expect that if my chosen profession involved using force to compel someone to give me their money, I would pay attention to the probability of my targets being able to defend themselves. The ability of an armed citizenry to protect themselves make it very difficult for criminals like this to operate.

    That is only applicable if said person is intelligent and rational enough to do so and even if they are, they may also understand that the probability of someone actually having a concealed carry permit, and having a weapon with them, is fairly low.

    So while I agree that the potential for deterrent exists for the concealed carry permit to have any effect at the implied scenario, that potential must equal or exceed a significant portion of the other risks that said individual has already chosen to ignore and in practice it doesn't. In general, I think the conclusion that allowing carrying concealed weapons has a practical impact as a crime deterrent is a false one. i.e. The probability that someone close by, having a concealed weapon, and is willing to risk themselves, is less than the probability of, lets say, a police officer ( on or off duty but armed ) being close by.

    With regards to the Second Amendment of the US Constitution and The Bill of Rights it states "A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed". Note, it says "the right of the people to keep and bear arms" and not "the right of the individual to keep and bear arms". The Constitution makes the distinction between the rights of individuals ( e.g. Third Amendment ) and the rights of the people is several places.

    So, while We the People have the right to bear arms, We the People also has the ability to determine the individuals who will have the privilege to represent We the People to exercise this right ( e.g. Police, Citizens who have completed a firearms safety course, etc. ) and who will not ( e.g. mentally imbalanced, criminals, etc. ). My take on a Right is that it cannot be denied. If you ( general ) want to stand by the argument that the right to bear arms is an individual one, then you argue that individuals that are mentally imbalanced, criminals, etc. and may also legally bear arms.

    That's my position on the matter anyway

    --
    I've lost all my marbles except one & It's fun to test angular & centripetal acceleration in my skull
  135. Re:Nothing new, but I can imagine horrible outcome by Anonymous Coward · · Score: 0

    Clearly the Australians do, as they just outlawed them.

    Fuck off, prick.

  136. It is about choice- you're looking at this wrong. by JonTurner · · Score: 1

    "I will never buy such a product".

    That's the point. You may not have to. If, in exchange for watching a few advertisements a day, consumers were given a shiny new Apple iPhone300kTurbo for "free", or were given "free" cell service, that might be seen as an acceptable trade.
    It benefits Apple by giving them evidence that those pricey advertisements they sell are reaching eyeballs.

    Pure speculation on my part, btw. I have no inside knowledge (nor do I really care) about Apple's marketing or product plans.

  137. Its almost as annoying as securitynow! by Stu101 · · Score: 1

    Just reading the comments and it reminds me of the podcast security now. Every 10 minutes there was literally a 5 minute attempt to sell you a copy of gotomypc. Not once, or twice but literally > 10 times per episode. It is a pity because otherwise it would have been a good podcast. The adverts are that much that you grow to loath it.

    Too much advertising and you grow to hate a product or service.

    --
    http://www.writeitfor.us - Writing IT for the IT generation.
  138. Re:Nothing new, but I can imagine horrible outcome by TangoMargarine · · Score: 1

    If I could figure out how to mod something, I'd mod this up. Is there some hidden "how to do common user actions on Slashdot" page somewhere that I'm missing?

    --
    Unity? Screw that: XFCE. Slashdot Beta? Screw that: SoylentNews. Australis? Screw that: Pale Moon. UX developers DIAF
  139. This is quite the great invention by houbou · · Score: 1

    I have a feeling this device will become so annoying that it will make people stop using electronic devices and go outside and play and get exercise.. Heck, maybe some people's sex life will improve too, because I have a feeling that anything will be better than being randomly interrupted by a device to read an ad. Believe you and me, this device will become a hacker's playground.. :)

  140. Reality Distortion Field not working? by Snufu · · Score: 1

    There's a patent for that.

  141. Could they be that stupid? by jbatista · · Score: 1

    Would a company be that stupid that they'd bother the user too damn much? I imagine they'd apply it at a low rate, e.g. 1 ad per hour, or 1 ad after the equivalent of an album/movie playback, or right at the start of a movie. I admit it would be annoying, but I imagine still quite a lot of people would put up with it if it's at a low enough rate. Granted, the companies would pay dearly to serve ads on such devices.

    I suppose plenty of people have a high tolerance level. See how they put up with the Blue Screen Of Death; you'd suppose it's an ad for buying Microsoft products.

    Now, I admit it will be seriously alarming if (when?) they figure out a way to serve ads directly to the brain and requiring user interaction...

    --
    My sig is better than your sig.
  142. Re:Citizenship by CrimsonAvenger · · Score: 1

    Satirizing the "military utopia" of the book

    What "military utopia" would that be?

    Or are you talking about some other book than "Starship Troopers" by RAH?

    --

    "I do not agree with what you say, but I will defend to the death your right to say it"
  143. they should sue comcast and force them to remove a by Joe+The+Dragon · · Score: 1

    they should sue comcast and force them to remove add from the guide.

    Come on ad's on each page WTF.

  144. You have greatly misunderstood the purpose by nsayer · · Score: 1

    The basic purpose of marketing in general, and advertising specifically, is to both inform your audience about the attributes of your product, but perhaps more crucially to get people to have a positive attitude about your product. People who put flyers for nail salons under the wiper blades of my car, for instance, are the sorts of folks who don't understand that later point. Leaving litter on my car for me to police annoys me. Putting your company's name and address prominently on an object that fosters annoyance demonstrates a certain lack of clarity on the object of the exercise.

    Now, there's a rather large gulf between getting a patent on an idea and implementing it. But if Apple, or anyone else, were to implement this idea, I can't imagine there'd be many advertisers stupid enough to say, "Wow! An advertising mechanism that pisses people off and forces them to know who was behind it! Sign us up!"

  145. Reviews, other consumer help, and how to fund it by Mandrel · · Score: 1

    Product information and advice doesn't have to come in the form of a review. It could be a "What's New" newsletter, a consultant, an automated advisor, or a product demonstrator (who is currently also a salesperson).

    And these "helpers" don't need to be (and often can't be) ad-funded. They are often funded by sales, direct or affiliate, which does create a huge conflict of interest. An alternative is funding consumer assistance from cashback money, and more arms-length manufacturer incentives.

  146. Market share by Anonymous Coward · · Score: 0

    In the news: Apple's iPod hit an all-time market share of 3% today, and is expected to dip even lower as iPod lovers abandon them in droves. Apple says it will not remove its much-hated mandatory advertising. Pictures at 11.

  147. any website using those ads would be blacklisted by swschrad · · Score: 1

    I know for sure I'd never go there again.

    so, guys, how valuable is that patent, again?

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  148. mac ad by Anonymous Coward · · Score: 0

    I love my mac but this having to interact with an ad thing is garbage and a pan in the ***. Perhaps my boyfriend's new comp will be a dreadful p.c.

  149. Criminal behaviour by Anonymous Coward · · Score: 0

    This behaviour is criminal. Even if they give the device away for free (like the article mentions), which they won't, it's still criminal. I realize that advertising on the web is probably a necessary evil, but for the most part lives don't depend on a particular web page loading. HOWEVER, there are times when lives do depend on other personal devices such as phones and GPS units. "Hello, this is ONSTAR. We have detected an impact against your vehicle and would like to call paramedics to the scene, but first a word from our sponsor..."

  150. Re:Nothing new, but I can imagine horrible outcome by Anonymous Coward · · Score: 0

    LMAO

  151. Re:There's a very simple workaround to this proble by Anonymous Coward · · Score: 0

    LOL. I've never had my Macbook or iPhone "tell me what to do"... Are you retarded?

    OS X is a UNIX operating system, so if unless you are a newb you know that it's still a 'nix and a rock solid OS that is totally fuckwithable -- new word.

  152. I'm _sure_ there's prior art on that in science fi by Anonymous Coward · · Score: 0

    This has to be something Apple found in a science fiction story from the 1950s.
    I remember it.

    The only place that Grandma could get away from advertising was jail, until she let slip to her son-in-law that that's why she kept getting herself arrested -- to get away from the cereal boxes that called to her from the shelf and wouldn't shut up til she poured some, etcetera etcetera. EVERYTHING was set up to force you to interact with the advertising.

    Apple can't possibly support this notion as novel.

    In the story, her son-in-law worked for an ad agency and at the end of the story was figuring out how to start advertising to the prison population, the last untouched market.

    Someone's got to recognize this story, it's probably famous enought to overthrow that patent.

    Stupid patent office examiners must not read any science fiction at all.

    "horrify" says the CAPCHA -- damn AIs are everywhere nowadays.

  153. Great opportunity to make money by hwyhobo · · Score: 1

    I think it's a great opportunity to make money. As soon as Apple starts implementing it, short their stock.

    --
    End anonymous moderation and posting on /.
  154. Re:Nothing new, but I can imagine horrible outcome by sydneyfong · · Score: 1

    What is your take on nuclear weapons?

    --
    Don't quote me on this.
  155. Re:Nothing new, but I can imagine horrible outcome by Anonymous Coward · · Score: 0

    What good does a concealed weapon (in a holster on my side I assume?) do me when there's a gun 2 inches from my face or a even a knife point at my neck? None, there jack shit i can do without getting stabbed/shot.

    How easy would it be for muggers (often the lowest end of the criminal spectrum and thus poor, unmotivated and unconnected) to get guns in places with no legal guns. I have only personal experience and common sense to aid me, but I've never been held up with a gun (only gun I've seen in person was on an armed police officer) and I don't imagine the average smack head who can't afford his next fix without mugging me, will be able to afford the couple of grand required to buy a re-fitted gun (only kind of gun that seems to enter UK illegally :s) off the larger crooks.

    I do see your point - you prefer the option of self-protection in those few cases where the mugger might have a gun. Personally I'll most likely be handing my rather empty wallet over regardless of the weapon they're carrying (if they're unarmed then I'm up for a fight ofc) and I find the knowledge that I'm not going to be taken out by a co-worker gone postal, a kid that pinched daddy's gun or just any lone idiot that with a driving licence that waited 3 days to get his high-powered weapon before going nuts out the window of a car or high building; heavily outweighs the very rare situation of being held up by someone well off enough to afford a gun (and therefore well off enough to take part in more profitable crime than robbing me).

    Basic supply and demand rules are keeping me safer (safer, not safe). Guns are rare here, the only folk that can afford them aren't using them to hold me up. The police may have a different view on this ofc - but then they chose their job, and they get a final salary pension after 10 years for that exact reason.

  156. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    The Australians just outlawed homicides? Homicides in general or just firearm homicides?

    I think if I was an Australian I'd be asking for my tax money back for the last few decades.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  157. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    What good does a concealed weapon (in a holster on my side I assume?) do me when there's a gun 2 inches from my face or a even a knife point at my neck? None, there jack shit i can do without getting stabbed/shot.

    What on earth does that have to do with my comment. Handguns means that anyone can mug anyone. Handguns also mean that anyone can stop their mugger.

    I have a better question for you:

    If you are physically weak, what good does nothing do when you're thirty feet away from your mugger?

    Anyone can invent scenarios where they lose. But without guns, if someone is weak, they always lose, and if they're strong, they always win.

    It is much better for society if the weak and strong are randomized instead of the strong being able to glance around and figure out who they'll be able to force into doing what they want.

    This isn't an argument about self protection. People could openly carry hunting rifles around for self protection, and it wouldn't do what I'm talking about.

    This is an informational security argument. I am asserting that making 'people who it will be very hard to mug' into an unknown quality, there will be less muggings in general.

    And, please, feel free to replace 'weak' with 'women' and 'mug' with 'rape' in this argument.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  158. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    They're really the same thing for countries, which is why it's amazingly goddamn stupid for the strongest countries in the world to use them to throw their weight around. Strong countries don't need nukes.

    It's like a world where Chuck Norris starts carrying a gun, and no one else even thought of guns until he did. And now he runs around having to kick the butt of who looks like he might buy a guy, and a few people have managed to get them and lock themselves away in sniper nests so he can't come by and kick their ass.

    Of course, I'm saying that as a member of ChuckNorristan. Probably if I was in one of the other countries I'd be saying 'Thank goodness we have a nuke and he can't attack us!'

    --
    If corporations are people, aren't stockholders guilty of slavery?
  159. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    In that case the evidence should be easy to locate.

    It is not really my job to locate evidence for whatever point you're trying to make.

    Also I'm not sure that the friends, relatives and churches that people relied on when they were in trouble back in the 19th and early 20th centuries are quite as non-existant as you claim.

    You weren't talking about 'the 19th and early 20th centuries'.

    You were talking about 1929. A year in which is was rather obviously determined that the rather scant private charities could not handle a large economic downturn. (And, hell, neither could existing government charities, but as they hardly existed, that wasn't really in question.)

    And a year in which friends and relatives were also dropped into poverty. Perhaps there were big charity drives taking place in tent cities? (Okay, those didn't actually exist until later, but whatever.)

    Mathematically, spending for 'charity' in the US is about about 12% of pure private charity, 28% with private organizations subsidized by the government, and about 60% pure government.

    In 1929, you had roughly the same percent of donations to private charities as you do in the present day. Somewhere between 3%-5% of the GDP. Hence you had about the same 12% spending by private organizations, and maybe the same amount by the government, or a total of 25% of what we have currently, which proved to be nowhere near enough when actual disaster struck.

    And, as I said earlier, those organizations were not designed to help 'the poor'. Private charities pre-1929 were things like orphanages and widow pension system and a church that might let a homeless person sleep in it. Maybe a boarding house where three or four down-on-their-luck people could live while looking for jobs. They were not soup kitchens, they were not homeless shelters.

    People were, in fact, expected to get help from friends and family. (Incidentally, that was something that vastly contributed to black people being unable to pull themselves out of poverty, which is why I mentioned prejudices in private charity previously. Thanks to the segregation of society, black people could only turn to other black people, who also did not have money.)

    This entire system fell to pieces when, suddenly, everyone was poor.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  160. The "american dream" by plasmacutter · · Score: 1

    Odious. Simply odious. Why do you yanks have this sort of nonsense?

    In the US there is this long-held myth, fed year after year by those who benefit from its proliferation, than anyone, if they work hard enough, can become as obscenely wealthy as the plutocrats which have purchased our legislature and plunder our populace in the most abusive manner their behavioral analysts have deemed is possible without eliciting armed rebellion.

    This myth, that one day they can hold the whip and scream "MUSH!" at our elected representatives while unzipping their trousers to let their bounty "trickle down" upon the worthless peons, helps to keep the populace passive.

    --
    VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  161. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    People were also expected to work themselves out of destitution.

    The current welfare system that exists right now doesn't really seem to be a great long term benefit to black people, unless your goal is to keep an entire segment of the population dependent and basically helpless (so that they keep voting for you).

  162. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    The fact that we spend more of GDP now than we did in 1929 doesn't say anything about effectiveness.

    What are we getting for all this money expended that we didn't have then?

  163. Phantasm by sjames · · Score: 1

    You grab your iPhone to make a quick call. There's gotta be a party somewhere tonight. You see a glint of light as a mysterious sphere whizzes around a corner. Befiore you can react it extends a set of really nasty barbs that embed themselves in your forehead. A drill bit extends and starts slowly making it's way to your brain. Dual viewscreens deploy and start showing you the latest "I'm a Mac" commercial. You scream as the drill bit penetrates your scull and swiftly performs a lobotomy.

    A year later. You're signing your latest iPaycheck over to Apple. If you're lucky there'll be some iChocolate iPudding in your latest packet of iFood. The vacant stare in your eyes reveals that you know you're elite. Apple lets you work in the iSphere factory.

  164. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    People were also expected to work themselves out of destitution.

    Yeah, which is a great theory until you actually see it in practice. It's called a 'workhouse'. They were horrific.

    The current welfare system that exists right now doesn't really seem to be a great long term benefit to black people, unless your goal is to keep an entire segment of the population dependent and basically helpless (so that they keep voting for you).

    As opposed to before welfare existed, post civil war, where black people were peons in the feudalism that was sharecropping?

    --
    If corporations are people, aren't stockholders guilty of slavery?
  165. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    The old system had problems.

    The new system has about the same number of problems and costs a lot more.

    Clearly the solution is that we need more.

  166. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    What are we getting for all this money expended that we didn't have then?

    Old people who are actually alive and have money to live on? Less tent cities? Less children starving to death?

    Frankly, I think I demonstrated it when I pointed out that private charitable giving was roughly the same. People do not give less, or more, based on anything but their income.

    And we've proven that society cannot function, during a depression, with that level of charitable giving.

    If you want to argue that government charity hasn't done any good, than you provide some sort of statistics to that regard. I'm not going to sit here and have you constantly pester me to provide stats for you. You're the one walking around asserting that somehow charity was 'better' with a quarter of the money it had now, or even less, and that poor people were somehow better off back then.

    And as I pointed out, you've managed to ignore black people, 10% of the entire population, and very poor, that certainly was not better off under 'private charity' that they had no access to. A snide remark about their current status does not actually change the truth of what I said.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  167. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    I'm sure why the number of problems is relevant. Me flying to France by piloting a jet has numerically more problems (I don't have a jet and I don't know how to fly one.) than me flying to France by flapping my arms (That is not physically possible.)

    I'm sure you're wanting me to fall into some trap where we start listing problems and you 'prove' that the current system has more. Well, of course. The bigger any system, the more problems you can list with it. The number of bugs on my computer vs. the number of bugs in my calculator does not prove my calculator is more useful.

    Under the current system, more people are better off on average. And less people die. Less children die. Less older people die. Less laid off people die. And the same for living on the streets.

    Hell, many of the homeless people that die now are the mentally ill, thanks to Reagan putting them all back on the streets. The system can't actually help people who are not competent enough to show up at the system for help. That has to be solved elsewhere.

    Exclude them, only count competent people who actually attempt to get help and use the resources presented to them, and the system has a fairly good track record at actually keeping people alive and moderately well feed.

    Although, like I said, many of the homeless are chronically undernourished. They eat enough to fill their (shrunken) stomachs, but don't quite get enough nutrients. So there's stuff that could be fixed, but, overall, the system is much better than it was.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  168. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    Under the current system, more people are better off on average. And less people die. Less children die. Less older people die. Less laid off people die. And the same for living on the streets

    How do you know? Do you just take that on faith, or do you have a source of data that shows this?

    Exclude them, only count competent people who actually attempt to get help and use the resources presented to them, and the system has a fairly good track record at actually keeping people alive and moderately well feed.

    What about the track record of getting those people to the point of not needing further assistance? What percentage of the total recepients are the "responsible" ones and what percentage are abusing the system?

  169. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    You keep going back to the Depression but are we really comparing apples to apples?

    That's like saying that FEMA should provide food, clothing and housing for people all the time because sometimes it is necessary after a particularly bad storm.

    I'm not asserting that anything was better, just asking if spending four times the money (your number) has resulted in four times better results

  170. Can't force people by Anonymous Coward · · Score: 0

    Because you can always turn the device off.

  171. user choice. by Anonymous Coward · · Score: 0

    If it can be schedule to occur at fixed intervals then there is not much to panic...

  172. Re:Nothing new, but I can imagine horrible outcome by Lars+T. · · Score: 1
    I'll be laughing for a good fifteen minutes when a laser guided missile hits a militia HQ. Or do these nutjobs really think that an actual oppressive government would think a second using that as their first weapon against them?

    Anyway, they didn't act against Bush, and all they managed against Obama so far is clearing the shelves of ammo.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  173. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    How do you know? Do you just take that on faith, or do you have a source of data that shows this?

    So, you've unaware of the average human lifespan getting longer?

    What about the track record of getting those people to the point of not needing further assistance? What percentage of the total recepients are the "responsible" ones and what percentage are abusing the system?

    You appear to be under the impression that all that spending is for unemployment or something.

    No, a good deal of that is for social security, which people are not expected to get off or, or disability, which people are not expected to get off of, or medical or food aid to children of low income families. (Which hopefully they will get off of, but the aid itself it not designed to help that process.)

    Also you seem to be unaware that all actual unemployment and poverty based welfare for adults is time limited. It all runs out.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  174. Re:Nothing new, but I can imagine horrible outcome by DavidTC · · Score: 1

    I'm not asserting that anything was better, just asking if spending four times the money (your number) has resulted in four times better results

    No, it's resulted in a lot better than four times the results. Because, like I said, organized private charity wasn't even directed in the same direction, and 'depending on neighbors' seems like a great plan until the plant closes or until four people in a town of a thousand all get some incredibly expensive disease at once.

    --
    If corporations are people, aren't stockholders guilty of slavery?
  175. Re:Citizenship by Anonymous Coward · · Score: 0

    And you married her why?

  176. Re:Nothing new, but I can imagine horrible outcome by Wonko+the+Sane · · Score: 1

    So, you've unaware of the average human lifespan getting longer?

    I was unaware of any claim that all or part of this increase is due to government intervention.

  177. Next to nobody has a GP2X by tepples · · Score: 1

    If an ad-subsidized product undercuts the market to the point where everybody else either licenses Apple's patent or leaves the market

    Isn't either the Free Market or Open Source supposed to prevent that?

    Open source hasn't done a good job of selling hardware to a relevant fraction of the mass market. Case in point: The GP2X handheld is designed to run open source software, but it never really took off in the United States compared to the DS, PSP, or iPod Touch.

  178. Re:Nothing new, but I can imagine horrible outcome by Phroggy · · Score: 1

    You probably haven't been given moderator points, in which case you can't mod anything yet - you're not missing it.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  179. Re:Citizenship by Migraineman · · Score: 1

    Seemed like a good idea at the time ...

  180. Acceptable Evil? by jimofoz · · Score: 1

    At first glance it's evil, but it depends on how it's used. As little as I use a cellphone, it might be worth watching an ad before every call if the iPhone only cost me $5. I'm sure it could be set up so that a 911 would bypass the ads. This might also be acceptable for a low cost macnetbook that cost you $25 and offers free access but makes you watch an ad every 15 minutes while you're answering your email.

  181. Another case of the USPO missing prior art by WindShadow · · Score: 1

    People were mixing "read and test" with recreational content in the early 70s, letting people play tic-tac-toe on a Model 33 Teletype. I have to wonder how this patent is new.