YouTube To Allow Video Rentals
poopdeville writes "Starting Friday, Google and YouTube will allow movie rentals. The first five films available to rent through YouTube will cost $3.99 for a 48-hour viewing period. Movie studios will be able to set their own prices, with rental viewing windows ranging from one to 90 days. YouTube will get an unspecified commission from each rental. Barclays Capital analyst Douglas Anmuch expects YouTube to generate about $700 million in revenue this year, an estimated 55 percent increase from 2009. If YouTube hits that target, it likely will turn profitable, helping to justify the $1.76 billion in stock that Google paid for the site more than three years ago."
I hope that this will be a useful distribution and money-maker for Indie films.
Hopefully, it won't be stifled by the big studios.
TFA doesn't say anything about where the service will be availible. Will I and my fellow Dutchmen be able to use it?
More expensive than renting a physical DVD either at my local store or Netflix -and- I have to provide the bandwidth as well...no thanks. (note: in Aus we don't get unlimited bandwidth, I'm on 50gb / month at present)
All those moments will be lost in time, like tears in rain.
I hope they allow people to use this service outside of the EU/US... I HATE not being able to use Hulu or Netflix or most of the Boxee services here Korea.
The summary, 3rd sentence: "Movie studios will be able to set their own prices, with rental viewing windows ranging from one to 90 days. "
Anyone managed to find any info? If this ends up in the vicinity of what most of us are familiar with as mpeg-4 asp (or "divx/xvid" as most people erroneously call it) at around 640*352 of ~1mbps bitrate, then it is soooo not worth my pennies... Actually, if it's around that resolution, I'm not throwing money on it even if it's done with a good h.264 encoder.
If you RTFS! it says, at the end of the first line for god's sake: "Movie studios will be able to set their own prices" But this is slashdot. Ho Hum!
America, Home of the Brave.
Good timing, Google.
http://www.miraesoft.com/karel/2007/01/02/piracy-the-better-choice/
The largest supermarket chain here rents most DVD's for $1.
Before some one brings up the ending of the article, DVDs and Blu-Rays are very profitable, remember this, a large number of films loose money in their theatrical release. DVDs are often the profits to a film but at times they are counted on to return principal. I was involved in a film last summer and it was hoped with distribution costs that it would break even in the theater but we couldn't count on that and similar films had only gone into profits towards the end of the initial DVD sales. It's not always about greed it's often just trying to get the investment returned. The goal is really to break even on most films and hope some are breakaways that do big numbers to make up for the ones that loose money. Sure everyone would love each film to be a hit but most actually do loose money. If they had to count strictly on theatrical and rentals then easily half the films wouldn't get made in the first place. Take away theatrical and go all rentals and most of the hit films wouldn't get made because they'd never have a hope of breaking even. This is the panic Hollywood is in over their future. Theatrical numbers may drop like a rock, ticket sales have been eroding for years it's only increased prices that have kept the numbers up. Without theatrical and DVD sales the average studio film would be effectively the same quality as a TV movie. That may be the future no matter what they do.
... are they counting the Linux market as part of their revenue stream?
now we need to go OSS in diesel cars
Not just purely from a "flash sucks, it's not open, OSS for ever!" point of view. Lack of decent hardware decoding make full screen HD 1080p videos totally unwatchable on my 6 month old macbook pro, I dread to think how older hardware handles it. Even 720p is enough to make flash choke some times.
If Google to make to the move to HTML 5 this might be viable, but even then, the price needs to offer better value (compare it to the PSN store, which lets you keep videos for far longer, for about the same amount)
Well, after my experiences with other such services - DRM attempts that just slow things down and stop it working or Silverlight with SkyTV in the UK (which is OK but isn't any better than showing video through Flash) - if YouTube and Google can be sensible about that not working then I'd happily pay some money to watch a film occasionally for convenience.
My spending on DVDs will still be higher, but if they get it right then I would happily pay to watch a film online for the first time ever - if they get it right that is.
According to TFA, analysts expect Youtube to turn a profit this year. And, while it's not entirely clear, it appears that these analysts made this prediction before news of video rentals came out.
Whatever happened to Google Losing Up To $1.65M a Day On YouTube? And where is their revenue coming from, anyway? Can they really make that much from the relatively few ads they have, or is Google engaging in a little creative bookkeeping to make it appear that Youtube is doing great? Why would they do that?
I know what you mean. Here in Norway, Ive ordered takeaway twice now in the last week (been years before I did that).
The store had two delivery prices depending on the amount of order (as fuel is expensive in Norway as it should be).
Order 1: ;-)
Pizza (veg) has almost no taste. Day after my stomach still has the pizza in digestion mode. The coke was good though
Order 2:
Indian (veg), mostly consisting of boiled peas and carrots mixed with a generic masala. Worst indian dish Ive ever tasted (and Ive lived in India!).
The apple-cake, worst apple-cake I EVER tasted. Its like artificial, something u might buy at the grocery store and they label it "cake", but it isnt.
This one was about 10 times worse than those. It just tasted like artificial and paper-mache or something. I seriously looked several times to try to find the paper..
The coke was good though.
I dont usually complain, and I know take-away can be crappy sometimes, but this is just living and breathing to the stereotype as much as possible. Seriously,
if they delivered decent food I might order from them later, especially if delivery is free. Now, forget it.
The place is called: Just-Eat btw, to be avoided like the plague.
Moral of the story:
Always order Coke, and youll be happy.
Avoid the store when they are crappy.
Considering that tons upon tons of people already use YouTube, I wonder how badly this will affect Netflix...I, for one, look forward to this.
I will likely not be able to view any of them here in Finland.
(Not to mention that my Ubuntu desktop might not support whatever DRM they mandate.)
.: Max Romantschuk
Add to that, the immorality of creating artificial scarcity to begin with, based on the false premise that creativity will somehow be stifled if we don't.
Making a two-hour film takes a significant amount of time out of many peoples' lives. Why would we expect people to do that if they're not paid?
Making music is (comparatively) cheap, and an easily accessible hobby. So is making software. Recording music can be done fairly easily because you don't need to pull that many people together, and you can pay your way out of not being a good recording technicians. The maintenance and evolution of software can be distributed (initial creation is more debatable).
Making films doesn't seem to have the same advantages that music and software does.
I'm not advocating any particular policy based off of these observations---I'm trying to say that if you expect people to create films for free, you may be disappointed at the volume and/or quality of output.
But let's say most copyrighted stuff makes most of its money in the first three(/five/ten) years after publication. Maybe that's a good argument for shortening the duration? And maybe different kinds of works should have different restrictions and durations, due to the economics of their creation?
The first five films available to rent through YouTube will cost $3.99 for a 48-hour viewing period.
$3.99 isn't bad for five films, but 48 hours isn't really enough time to watch them, unless you're hosting a movie marathon.
... and then they built the supercollider.
You're not a "feminist", you're just an idiot.
Just go look at IsoHunt for a new movie and see how many leechers and seeders there are you fucks. You've *proven* you can't be trusted. Stop acting like piracy doesn't exist.
Will this be like Chrome beating our Safari's market share? It did only take a year or two to overtake the 7+ year old Safari, I wonder if that will happen with this too, solely due to the size and name of Google.
Implies some pretty nasty DRM.
No thanks; but for several times that price, I might pay to download a video I can play permanently.
Bit more info on the first five films, taken from: http://news.bbc.co.uk/2/hi/technology/8471635.stm
Summary: The first five films come from the Sundance Film Festival. The service will go live on 22 january, for US citizens only. The first five films available for rent are "The Cove," "Bass Ackwards," "One Too Many Mornings," "Homewrecker" and "Children of Invention."
Interesting excerpt from the BBC article: "Content providers will be able to set their own prices, with YouTube taking a cut of the revenue. All but one of the Sundance films is being offered for $3.99 (£2.50) each for users to watch over a 48-hour viewing period."
Location and limitations
Where do you have to be and what limitations will there be imposed? What countries will be able to use that service, and what software setup is required for their DRM to accept my box as a suitable viewing device? Can I stream it from my box to my TV (let's be honest, who wants to view a movie on a 19" screen when they have a 44" with Dolbi surround and all the jazz?)?
That's basically what will make or break it.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
My brother in law, while on patrol, found that the universal constant of Islam is that every devout terrorist has a giant porn collection, and then will stand there and deny that it is his.
This is my sig.
So now we have DIVX (not the codec, the video rental plan) without the disk, and without the embedded security of the DIVX player.
Cracked in 5, 4, 3, ....
Tiller's Rule: Never use a word in written form that you've only heard and never read. You will end up looking foolish.
And will they make it available to small indie movies too?
There are MANY movies I have wanted to see, but the distribution channels just don't exist.
One recent film festival (Fantastic Fest, Austin 2008 I think) allowed you to stream the movies being showcased at the festival from anywhere in the world. It was great. I saw some excellent documentaries I would never have had the chance to see otherwise.
(Like the very disturbing "I think we're alone now" http://www.imdb.com/title/tt1152828/ )
...as it becomes a part of the movie industry.
YouTube is headed for Commercialization hell (which is a very real place!) and that usually means:
- More restrictions
- More censorship
- More forced Ads
- Less fun
- Less freedom
- Less randomness
The same reason GOOGLE was COOL - applies to services like YouTube, a place where you can search for - and find ANYTHING, as it becomes more and more commercialized, we'll see the increased restrictions on EVERYTHING, and YouTube will eventually just be another X-Factor/Americal-Idol & movie rental service, and ADVERTISING / Viral-videos outlet than the peoples no#1 info-video channel.
Oh well - it was fun as long as it lasted.
What this world is coming to - is for you and me to decide.
The yahoo article was light on details but since YouTube works just fine on a Linux box I can't think of good reason why the new rental service shouldn't play just fine on my Linux HTPC. Unless they do something stupid like require Silverlight w/DRM for the rentals. But if they are going to offer these rentals in a Linux friendly format I will definitely support that choice with rentals, especially if the XBMC or Boxxee teams release a nifty and stable YouTube movie rental plugin.
Cheers,
Josh
"Listen: We are here on Earth to fart around. Don't let anybody tell you any different!" - Kurt Vonnegut
It seems unlikely that I will be able to use this service as I use a non-windows O/S in a non-US country
Content access restriction already exists in Youtube and isn't currently handled at all by code running on the client.
But code running on the server :
the server only accepts to stream data to users...
1. Whose IP corresponds to a country where the content is allowed (somethings might be available in EU but restricted elsewhere)
2. Who are logged in and have access (adult content only goes to users with an open session and are flagged adults in their accounts).
Very probably the same mechanism will be employed for the movie rentals : access management will probably be handled by the server, and client-side you'll only have a thin flash player.
So for non-Windows OS : As long as you have a x86 comptible CPU you'll be able to run the official Flash from Adobe and will not have problems (I mean, besides the fundamental problems due to crappy quality of Adobe's software itself).
Otherwise, you'll have to rely on 3rd party players. And - good luck - Youtube is one of the main target against which Gnash developers test their creation. It works not so bad with the current version of Youtube. So chances are high that the developers will keep up and fix their implementation of flash for anything required by the new Youtube.
The main problem will be legal : Youtube could probably rely on the crappy, useless RTMP:// protocol. This thing isn't even DRM-ed or otherwise properly protected, and has even been reverse engineered (google for RTMPDUMP). But nonetheless, it might be illegal in your jurisdiction depending on the wording of your local DMCA-clone law. (It's illegal in the USA, it's explicitly authorised in Switzerland if used within copyright/fair use limits).
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
Are they renting flicks in a tiny window with crap resolution? For more than .25US?
The pricing just doesn't seem competitive with Netflix. For $11 a month I usually get eight to ten blue-ray movies delivered to my mailbox, plus unlimited streaming.
Granted, $4 per viewing is better than $6 which the local cable company charges with their pay-per-view. But I've never used that either ...
I watch a lot of films, and I'm on a pretty tight budget, so it needs to really provide bang-per-buck for me to be satisfied. I'm actually on a pension for now, so not only is the budget really tight, but I have a huge amount of free time to try and fill each day and TV is not helping.
I've always been into alternative cinema far more than the mainstream films, but I tend to watch most things short of chick flicks and summer student films. I like my anime, Japanese horror, Korean cinema, and French films along with all kinds of other World Cinema - so my local store is never going to satisfy my desires.
At present I fan-sub what I can, pirate what I have to, purchase on DVD/Bluray as much as possible and every so often make a trip to the local cinema. Over time the divx's will be replaced with DVDs/Bluray or they end up deleted.
I divide films into several categories: see at the cinema, rent on dvd, buy it, download.
Putting aside the option to see it at the cinema there are three other ways that a single company could fulfill my purchasing needs.
On the day they release it to the rental places, they could also open up the opportunity for me to download a DRM copy that I can view at home for 2-3 days. The cost should be at least slightly cheaper than the rental stores because they have no overhead costs besides bandwidth.
On the day the DVDs hit the stores they should allow me the opportunity to download a copy with no DRM beyond that a normal DVD has - i.e. an ISO image I can burn to DVD and the covers so I can print both on the media and the slips for the box. Pirates working out the back of a shop in Chinatown can manage this, any decent company should be able to also.
The third way would be to make a DIVX/XVID copy available some time after release, and I really can't see them doing this or even being able to compete with the warez group - it doesn't make sense - so there are really just two ways to capitolise on me.
Now here's what grinds my gears. If I go to the cinema, or rent a DVD from the shop prior to buying, I still pay full price for the DVD. There is in fact almost no incentive for me to ever rent a DVD since they release for purchase soon enough after. The same applies to a cinema version - and with electronic ticketing and digital projectors there seems little reason not to propose this...if I paid you a whack of cash to see it at the cinema I should get a rebate on purchasing it to own.
Currently I might end up purchasing the "rights to view" a product three separate times. First it costs $22 AUS to view at the cinema, then $6 AUS to rent, then $30 AUS to buy to own. So on a really good title I have to pay a total of $58 AUS to see it at first release, then first home release, before finally buying to enjoy for the next few years.
So, what I want is this: Digital Rights Management - where I actually get "rights" and they are managed.
I want someone to whack up a pile of huge servers somewhere with plenty of bandwidth. When I pay my $22 for my cinema ticket I want that logged to my account and for them to offer me a modest discount on purchasing / renting the film in the future. When it's released to rental market I want that same site to let me know, and allow me to download the film. After I've seen the film I'd like to be able to indicate I want to purchase it on mainstream release, and get a decent sized discount on that. I'm a valued repeat customer, they should treat me like one and work hard to continue to do business with me. If for any reason whatsoever I lose a copy of a film I should be able to download it again at no cost. If a new print of the film comes out I should get access to this at minimal cost - why pay another $40 to buy the film again on Bluray when I already have a licence to watch it, and just want to see it in an improved bitrate/codec.
Currently I have to rent a film, just to see if it's even worth one watch, let alone the five or so watches that are required to break even on the cost of perhaps buying i
All those moments will be lost in time, like tears in rain.
I would use service even though I have netflix because I have Clearwire and therefore it takes 3 hours to watch a 90-minute movie. With netflix (and the daily show, and others), you can't just pause it and walk away until the video is halfway done loading- the silverlight or whatever halts the download when it gets a few seconds past the playhead.
It's already bad enough that some youtube videos download at the 20-40 KB/s range, while others download at 5 times that speed (it's not my connection- I've gone back and double checked). It's a real pleasure to load up a 3-minute video, pause it, and come back 6 minutes later to watch it.
So youtube/google, if you're reading this: I WANT TO GIVE YOU MY MONEY. I want to buy your service. DON'T FUCK IT UP LIKE EVERYONE ELSE (silverlight). And have a wonderful day :)
-b
No offense, but I've stopped responding to AC's.
How about doing it like Magnatune or Kongregate?
Allow the uploader to choose a price range in which the viewer has to choose an amount.
And/or if no range is chosen (=free) there is a tip jar for quick payments.
Done.
Of course these all still are business models that ignore basic physics (that information is no real object, and therefore can not be a good / product. Ever). But it’s better than nothing.
In the long run, one can only ask money for services. Like performing the song. Or like letting people sponsor a movie project (while in production) like a team of publishers/producers.
Any sufficiently advanced intelligence is indistinguishable from stupidity.
Don't feed the trolls, young padawan.
Posts not to be taken literally. Almost everything is sarcasm.
I'm not sure about the rest of you, but I'm still boycotting them.
GENERATION 26: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
which would you prefer to buy:
$25 Movie (DRM adding more to the cost)
OR
$20 Movie.
I'd say its obvious which is more intresting to the non-wealthy public.
I reserve the right to have a physical object so I can sell it later, and recover my money.
Who said that we were going to stop paying people to make these things? We are talking about the idiotic and insulting attempts that these companies are undertaking to create scarcity where there is none.
Let us be sure we're talking about the same thing. You're talking about the limits copyright law places on people who want to make copies of films, correct? And the scarcity is the absence of copies people would make if the law wasn't forbidding them from doing that, correct? And the scarcity is artificial because we could set up a system where (1) all socially desirable* films exist; and (2) all the socially desirable* copies get made, correct?
* "Socially desirable" means that there exists some collection of people p_1...p_n who in total is willing to pay a sum of money equal to or exceeding the amount the producers want for their goods. (Either film makers or peer-to-peer film distributors)
I'd like you to explain to me the solution: which payment scheme should we adopt in order to make the film as wide-spread as is beneficial and so that the films people want get made? Why should we think the scheme you have in mind works?
I think this is a really hard problem. I don't have a solution. Shortening copyright without abolishing it still introduces scarcity: for $DURATION, some people go without the film, even though they'd be willing to pay the cost of copying it. (They go without because they don't want to pay the price that Copyright law lets the seller charge.)
How do we pay without introducing artificial scarcity?
Well, at least your mobile phone options are better than what we have in the US.
Well, companies measure things in counter-intuitive ways. If you or I were out of work last year and had to go into debt, we wouldn't consider that we made a profit just because we have a job now.
Youtube will be truly profitable to Google when purchase price + total expenses since purchase "is less than" revenue since purchase.
"Bandwidth" is a measure of throughput - the rate at which you can push data through your pipe. Nobody has unlimited bandwidth.
with the isp tpg, we get capped at 128kbit/s, which is twice what everyone else caps at.. yup every other isp ive seen on every plan including adsl2+ or vdsl or whatever caps you at 64kbit/s once you exceed the quota.
the plan we're on is something like $60/mo for 80gig, with something like 20gig onpeak 60gig offpeak, and the cousin came round with his xbox 360 and used all the on peak quota in a few hours (presumably downloading content, cause games shouldnt need that just to send coordinate updates/state changes), leaving us with laggy youtube etc..
so, yeah, unless they make a deal with the isp to not count it against the quota it just wouldnt fly in aus. we pay close to $1/gig and so its going to be cheaper to rent the dvd.
The price is bad enough, but what keeps me from streaming/downloading more movies is the lack of extras. No alternate audio tracks, no subtitles (unless built in), just a movie. That means foreign films forcing the dub version, no access to creator commentary, and I'll even watch the previews when they don't auto-load. Everything that is great about DVDs is gone - might as well have us rewind the file before returning it.
I predict overpriced rentals that expire at the drop of a hat, then use of the lack of interest as evidence against the viability of online business models.
The MPAA doesn't want change, and they will screw their consumers and their own potential profits to make a case against it.
Porquoi?