Google Explains Why It Became an Energy Trader
angry tapir writes "Google has explained how it might use its status as an energy-trading company to increase the use of renewable energy sources in its data centers. In February, the company's Google Energy subsidiary received approval from the US Federal Energy Regulatory Commission to buy and sell power on the wholesale market."
It is currently illegal to resell electricity that you generate using 'waste'.
So say you run a heat-treat process. You don't have much incentive to install a way to reprocess that heat. I wish I could remember the TLC/Discovery/History channel special that they had about it...
By becoming an 'energy trader' I'm wondering if Google can skirt these laws and make their data centers more efficient or even energy negative.
Okay, I thought this was pretty obvious: Google realizes it's not going to remain a financial powerhouse by milking the same products over and over. Like every other tech firm, if you don't diversify you die. Google is capitalizing on the massive cash reserves it has right now by spreading itself out as much as possible. Anything even tangentially relevant to its existing business enterprises is going to be explored. And it's not like people are going to stop needing electricity anytime soon.
#fuckbeta #iamslashdot #dicemustdie
Also, this way the extent and sizes of their data centers can be hidden behind a energy trading corp controlled by them.
I can see that smug cloud building. (bad joke I know)
But on a more serious note: a link to their site about their data-centers going green: http://www.google.com/corporate/green/datacenters/ Only at Google would they compare "15,000 Google Searches" to a cheeseburger...
Unrelated: "A five mile trip in the average U.S. automobile" they rate at 10,000 "Google Searches", they obviously have NOT seen how I drive. But don't judge, I am easily amused...the circumference of the earth (meridian, by car) is ~4.9*10^6 Google Searches
We should start a new Slashdot and return control to the geeks. It actually wouldn't be that hard to get some users to
I wonder if they can get any insight into other energy trading companies' plans and strategy based on the search activities of their employees and executive teams...
Depending on whose stats you read. Plus Google is the largest data server in the world. Not necessary the largest electricity consumer if you read about their green technology. Since energy costs as much 50% TCO of a data server, it makes sense to hedge it.
Your local energy supplier. I think this is a great idea to energize our economy and spur new innovations in green-thinking-enterprises. It's already smart that Google builds it's data-centers near flowing water for hydro-electric power. I think it's an even better idea for them to be able to sell energy, not to pun the green idea, but it's definitely an organic move for them. I'd be interested in seeing how far this move takes developers in a greener path. The downside is that their aware of the "Enron" debacle and that they don't want to become the next Enron - another pun would be; 'This idea could Goowrong.'
Of all the things I've lost; I miss my mind the most. - Mark Twain
...World Domination???
From Google's website: "By 2010, we seek to reduce global CO2 emissions from the operation of computers by 54 million tons per year"
From TFA: "Greenpeace [...] faulted the company for not setting emission reduction targets"
You know who else was an energy trading company? /I keed.
Can Google generate power by burning spam? Maybe that is their nefarious plan. They steal all the spam from Google Mail, and burn it to generte electricity. Given the amount of spam I get to my regular email account, they must collect a metric buttload every day. Instead of just throwing it into a landfill, they can burn it instead.
Ok, I need to check out the pork futures wharehouse now, to see if they will have any specials.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
Their prime market is online advertising. Jus' sayin'.
You have just plugged in your laundry machine. Please watch this context-sensitive advertisement about washing detergents before mains power is supplied.
If Pandora's box is destined to be opened, *I* want to be the one to open it.
Google is the precursor to a global government. Nations should just realize this now and surrender as soon as possible. No use standing in the way of Progress.
half that- with free shipping 42 cents each when I buy 50
http://tinyurl.com/239gklp
HELL, 20 pack of duracell is 54 cents each with free shipping at amazon
where the hell do you buy batteries from?
every day http://en.wikipedia.org/wiki/Special:Random
FTW and screw you too, all I can say, is google is bypassing the middle man, and taking a few people along for the ride too...this is awesome, imagine if there were more companies like google that would do this sort of thing, and push for monopolies to end....from their dark fiber network for free internet, and now energy, as well as we all know and love their search engine...I think it is awesome
that this sort of thing is going to now push the elec. co. to bring down their prices.