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Apple iAd Drawing Antitrust Scrutiny

snydeq writes "US regulators are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising on the iPhone and iPad under revised terms to its iAd mobile ad platform. Apple's revised developer terms prohibit ad analytics collection unless it is provided to an independent ad service provider whose primary business is serving mobile ads. If enforced, the proposed terms would prohibit developers from using Google's AdMob service on the iPhone, according to AdMob founder Omar Hamoui. Developers using AdMob to deliver ads on cross-platform mobile apps would have to go through an alternative service for the version of the app running on an Apple platform, according to the terms. It's an impractical solution that some are calling restrictive."

260 comments

  1. Good. by Maury+Markowitz · · Score: 2, Interesting

    Maybe they'll get scared and let go the market a little.

    Worked on MS.

    Maury

    1. Re:Good. by bdenton42 · · Score: 2, Insightful

      If by "Worked on MS" you mean file a lawsuit, go to trial, present mounds of evidence, win a judgement, have the Judge threaten to break the company into two, yeah, ok, THEN they'll get scared.

      By that time Apple will have destroyed the smartphone market and probably Google as well. It took ten years from inquiry to settlement in US v Microsoft, an eternity in computer time, and ten years later IE still owns the majority of the browser market.

    2. Re:Good. by Maury+Markowitz · · Score: 1

      If by "Worked on MS" you mean file a lawsuit, go to trial, present mounds of evidence, win a judgement, have the Judge threaten to break the company into two, yeah, ok, THEN they'll get scared.

      No, by "worked on MS" I mean get sued, get scared, stop acting like a monopolist.

      Say what you will about MS (it's Dooooomed!), most of their recent work has been much more open than in the past. It's no longer about embrace and extend. The actual outcome of this change on the wider world may be limited, but that's a statement about MS's ability to generate working products, not the way they go about planning them.

      Maury

    3. Re:Good. by HermMunster · · Score: 1

      I don't think Apple is capable of hurting Google in any significant way.

      --
      You can lead a man with reason but you can't make him think.
    4. Re:Good. by HermMunster · · Score: 1

      Embrace, extend, extinguish as a business model runs rampant at Microsoft. It's just that the broader world community is aware of it and puts a halt to it whenever discovered. Microsoft's main thrust of embrace, extend, extinguish is targeted to the web, document formats, and open source.

      --
      You can lead a man with reason but you can't make him think.
    5. Re:Good. by iluvcapra · · Score: 0, Flamebait

      Let me make sure I understand your argument:

      • Customers pay Apple for hardware and services, so Apple's incentive is to make customers happy.
      • Advertisers pay ad networks, and ad network's basic job is to collect analytics.

      This is like a textbook definition of adverse selection -- people want Apple to allow more ad networks to be able to collect analytics, in the hope that this will cause more price competition between ad networks on the iOS platform, lower app developer costs.

      But this won't happen. What'll happen is apps will stay the same price -- free -- but now your personal analytic information will be spread to the four winds of the Earth, and one day some grandma will get an ad on her freecell app that offers "a coupon to Depends users with Black 2007 Cadillacs who went to Bishop's Buffet this morning" and it'll be an outrageous scandal. And people will blame Apple, not the vendor -- we'll see the same rationalistic bull that people have been plying with the iPad email debacle, where somehow Apple is responsible for keeping its partners in line to a degree that is basically impossible.

      Again, this whole debate seems to be driven by people who are angry because Apple won't let them use method X to make money on their platform. It's Apple's platform, it's not a public utility, it's not a commons, and as long as only 30% of smartphone users use it they can do whatever they hell they want.

      And anyone who complains is just admitting that they don't prefer Android and what they really want is an iPhone OS with an Android app developer business case. But it's not Apple's duty to provide that.

      --
      Don't blame me, I voted for Baltar.
    6. Re:Good. by iluvcapra · · Score: 1, Insightful

      I didn't make my point completely clearly, so let me state it:

      Apple has an incentive to prevent embarrassing or non-consensual collection and use of customer's personal information because they are paid by the customer! If they piss the customer off they get less money.

      AdMob, Facebook and other networks have zero incentive to prevent embarrassing or non-consensual disclosures, and they're paid by people that are dying for those disclosures, and all of the negative repercussions of these disclosures fall onto other parties.

      --
      Don't blame me, I voted for Baltar.
    7. Re:Good. by oztiks · · Score: 1

      Nah, Safari makes up about the same market share as Chrome which is about 6 - 8% (each) either way. Firefox and MSIE still own the browser world.

      The issue is the future of the ad space for mobile devices and the growth of this market is supposed to double in the next 2 - 3 years from $600mil to $1.2bil.

    8. Re:Good. by gilesjuk · · Score: 1

      Microsoft is a convicted monopolist, Apple is nowhere near being a monopoly in any market.

  2. Christ! Really? It's come to this? by Em+Emalb · · Score: 5, Insightful

    For fuck sake, they're ARGUING OVER THE RIGHTS TO PUT FUCKING ADS ON OUR PERSONAL DEVICES.

    Are we supposed to feel sorry for them? Fuck them and their ads. Do not want.

    --
    Sent from your iPad.
  3. Someone else's playground by yogibeaty · · Score: 3, Insightful

    I can't wait to be able to put Ford stickers on the back of Toyota trucks, and use your Droid to advertise At&T!

    1. Re:Someone else's playground by Anonymous Coward · · Score: 0

      Yeah... so when Microsoft locks down your OS so data cant be transmitted through anyone but them for internet usage/advertistment... bye bye bubble #2.

    2. Re:Someone else's playground by recoiledsnake · · Score: 2, Insightful

      Does Toyota ban putting Ford stickers on back of the trucks it sells?

      --
      This space for rent.
    3. Re:Someone else's playground by yogibeaty · · Score: 1

      They ban being required to put the stickers on while they are building the cars. And they REFUSE to let anyone else use their name. Bastards!

      Also, when you start your car, you can't have a third party add-on take over your display to sell Ford ads. Unbelievable!

    4. Re:Someone else's playground by recoiledsnake · · Score: 1

      They ban being required to put the stickers on while they are building the cars. And they REFUSE to let anyone else use their name. Bastards!

      Err, I think you have the workflow messed up. The user downloads an App after he buys the phone, which shows ads(for various other things, not for Google services, ads are sold through ad services). If user doesn't install an App that shows ads, no ads are seen. Period.

      Also, when you start your car, you can't have a third party add-on take over your display to sell Ford ads. Unbelievable!

      Err why not? Can't you install a DVD player in your Toyota which plays a DVD showing ads for Ford?

      --
      This space for rent.
    5. Re:Someone else's playground by Anonymous Coward · · Score: 0

      And i get plenty of at&t ads on apps on my droid.

    6. Re:Someone else's playground by yogibeaty · · Score: 1

      Sure, and you can do that on an iPhone. It's called a web app. Maybe you've heard of them?

      But that's not the same as reprogramming the stereo to play ads for a competing company TO TEH EXCLUSION of the OE. Which is what AdMob does.

  4. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  5. Ah yes by Pojut · · Score: 1

    People fighting over advertising. Given yesterday's conversation on here, I'm sure some of you are aware of how this amuses me.

  6. Apple the new MS. by JDmetro · · Score: 1

    Seems like Apple is getting all the bad publicity now. Aww I miss the good old MS bashing days.

    1. Re:Apple the new MS. by MemoryDragon · · Score: 0, Troll

      Apple bashing is much more fun, since they behave even worse, and their fanboys are way more ignorant...

    2. Re:Apple the new MS. by TheRaven64 · · Score: 1

      Apple has always tried this kind of thing, but usually they've backed down because they had such a tiny market share that no one really noticed, and if they did anything too evil people switched to Windows. Now, they have a couple of new markets where they have a big(ish) share, so they are being obnoxious and people put up with it. When cheaper alternatives appear, people will switch to those and Apple will go back to what it does well - keeping the most profitable 5-10% of the market happy.

      --
      I am TheRaven on Soylent News
    3. Re:Apple the new MS. by Mike+Buddha · · Score: 2, Insightful

      When Apple courts that "most profitable 5-10% of the market" is when historically they've fell flat on their face. They didn't see great success until they started making products for the unwashed, price-conscious masses, like the iPod and the iPhone. Even the iPhone was a huge bucket of fail when they tried to sell them for full price with a contract the first go round? You remember that entire year of iPhone suckage, don't you, or has that been purged from the Apple history by Steve yet?

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
    4. Re:Apple the new MS. by Bing+Tsher+E · · Score: 1

      Now, they have a couple of new markets where they have a big(ish) share, so they are being obnoxious and people put up with it.

      I think, thought, that as their market segment grows, it will grow beyond the 'please rape me Steve' fanclub, and into a wider spectrum of the population. The true-believers will turn on Apple when it's time.

      Cults don't scale well to entire populations. How is the Apple Customer supposed to feel elite and superior if everyone else is an Apple Customer, too?

    5. Re:Apple the new MS. by Anonymous Coward · · Score: 0

      Cults don't scale well to entire populations.

      Christianity?

      (OK, far from 'entire', but it's still a large proportion.)

  7. looking at the app store lockin as well! OSx ALSO by Joe+The+Dragon · · Score: 0, Redundant

    looking at the app store lock in as well! OSX hardware lock in also should be looked at as well!

    apple may end being under some of same rules that M$ in under.

  8. lol by charliemopps11 · · Score: 1

    And everyone always hated MSFT for this sort of thing when Apples 10x worse.

    1. Re:lol by Anonymous Coward · · Score: 0

      But it's Apple! Apple is god! You cannot tell me I ruined my credibility by blindly following the wrong company! Apple CANNOT DO WRONG! *fap* *cry* *sniffle* *fap* AAAAAAAPLLEEEeeeee!

    2. Re:lol by Anonymous Coward · · Score: 2, Insightful

      And everyone always hated MSFT for this sort of thing when Apples 10x worse.

      And everyone would hate Apple too, if Apple did what MSFT would do. Two points --
      1. Apple isn't stopping AdMob from serving ads on iOS, they are preventing AdMob and Google from collecting device and user analytics.
      2. People have short memories. This is not the sort of thing MSFT would do. If MSFT were able to control ad placements, they would say only their ads can show up on Android devices AND iOS AND winmobile AND PalmOS. In other words, Apple seeks to control what goes on their own devices, MSFT sought to control what went on everyone's devices. Notice the difference?

  9. I don't like ads BUT by Mark19960 · · Score: 4, Insightful

    If Microsoft did this people would be all over their asses.
    Apple telling these developers you can only use our ad service is just blatant abuse at this point.

    I think Apple knows that the writing is on the wall and they are going to lose something so why not cash in as much as possible?
    This is the now third 'potential' investigation into their business practices of various issues and markets.

    1. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      This is slashdot... we love some Microsoft asses. The ones of Âpple are to restrictive.

    2. Re:I don't like ads BUT by InsertWittyNameHere · · Score: 3, Interesting

      It's tricky. Once a product/service reaches a point where it's widely used and relied upon by users it potentially becomes a marketplace. The question is should it be considered a part of the rest of the "market" and be regulated as a free market like the rest of our market? How do you define what qualifies to be considered a market that should be free and open? By number of users? Value of potential revenue? Or should it all be free and open? I can't run an Ad network on PS3, Wii, etc. So why is the iPhone singled out?

    3. Re:I don't like ads BUT by MBCook · · Score: 3, Insightful

      Apple isn't saying you can only use their ad service. You can use ANY ad service. They're just saying that ad services belonging to direct competitors in the OS/Hardware game can't collect some device demographics information. AdMob would have been able to, under this rule, if Google hadn't bought them.

      This is actually an improvement over what they announced earlier this year. When they unveiled iOS4, they said no one could collect that data. They've loosened that.

      AdMob says not getting that data will hurt their ability to place relevant ads. I'm not sure of that, but it could be true. It doesn't really matter to me, I don't care.

      Most of the stuff I get off the app store is either free and adless (because the developer was just making something fun), or paid for (like most games I play) and thus has no ads. I don't like ads.

      There is only one app I use with these kinds of ads in it, and I hate the app. I haven't found a replacement for it yet.

      Should Apple get in trouble for this? I can see it. It wouldn't surprise me at all if this is called anti-competitive.

      Do I care? Not really. I avoid apps with ads, so this doesn't really effect me.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    4. Re:I don't like ads BUT by Monkeedude1212 · · Score: 1

      I don't fully get exactly whats going on.

      So I went and looked up Anti-competitive practices on Wikipedia. I guess the two things that may apply are

      "Barriers to entry" (to an industry) designed to avoid the competition that new entrants would bring.
      and
      "Coercive monopoly" - all potential competition is barred from entering the market

      Now those are always a little fuzzy to define, but if this iAd thing falls into those categories, wouldn't also their App Store? I don't understand that if the current allegations are illegal, why it has been allowed since the beginning...

    5. Re:I don't like ads BUT by Demonantis · · Score: 1

      Sorry anchor was done wrong. Should read "...1% of the market share..." after the would

    6. Re:I don't like ads BUT by drerwk · · Score: 2, Informative

      Apple telling these developers you can only use our ad service is just blatant abuse at this point.

      It is somewhat more subtle. One interpretation is that Apple is protecting user privacy. Reading the text of the TOS : http://mediamemo.allthingsd.com/20100412/is-apple-closing-off-the-iphone-to-rival-ad-networks/ it seems pretty reasonable from an app user POV.
      I also think this is an informative take: http://davidbarnard.com/post/684540619/anti-competitive-and-potentially-creepy

    7. Re:I don't like ads BUT by Akido37 · · Score: 1

      If Microsoft did this people would be all over their asses..

      People on Slashdot say that a lot - but the truth is, Amazon already does this, and nobody really noticed.

      http://bits.blogs.nytimes.com/2010/04/22/what-danger-do-blippy-and-swipely-pose-to-amazon/

    8. Re:I don't like ads BUT by Richard_at_work · · Score: 1

      This is actually an improvement over what they announced earlier this year. When they unveiled iOS4, they said no one could collect that data. They've loosened that.

      An improvement in shit over bullshit is still shit.

    9. Re:I don't like ads BUT by thestudio_bob · · Score: 5, Insightful

      Apple telling these developers you can only use our ad service is just blatant abuse at this point.

      Are you a shill? Seriously, Apple IS NOT telling developers use our service or else.

      Apple IS trying to control the flow of their customers personal data. They are preventing analytics... as a user I appreciate this. Apparently you don't give a rats ass about your browsing, data using, phone call history, geo location and whatever the f*ck else these guys (Google) are collecting.

      Here's the rules

      3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

      - The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

      - The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

      Sounds to me like Apple is taking back control of how developers and third parties access and use sensitive user data on their iOS platform, that's it. Looks like you can still use an INDEPENDENT advertising company.

      --
      The real Sig captains the Northwestern. This one captains /.
    10. Re:I don't like ads BUT by digitalchinky · · Score: 2, Interesting

      Nothing much is going on other than one company carefully building a wall around their playground.

      The market is significantly bigger than Apple though, so neither of those anti-competitive terms apply. Depending on which side of the fence you stand, you could easily argue that there are far more capable handsets on store shelves - some significantly more open than others. Quite a few Linux based handsets out there with little or nothing standing in the way of root access.

      The only way the iAd thing could fall in to any of those categories is if there were no alternatives on the market. There are dozens of manufacturers, thousands of phone models to choose from - competition is fierce and healthy in this domain.

    11. Re:I don't like ads BUT by whisper_jeff · · Score: 2, Insightful

      This is the now third 'potential' investigation into their business practices of various issues and markets.

      It's the third potential investigation because some of Apple's competitors (well, one key one in particular but others have jumped on the band wagon) have decided that a good business model is to run to the government and complain every time Apple twitches (yes, the image of a child running to mommy and daddy was intentional) rather than just shutting the hell up and focusing on making great products. And it's ironic because that company has made some really good products over the years but, now that they've grown in size to be the behemoth that they are, they're becoming everything they claimed to stand against - they are no different from the other mega corps out there now.

      Apple isn't perfect, by any stretch, and they do tend to push the bounds of what is acceptable (in many, many ways) but claims that they are abusing a monopoly or depriving consumers of choice or any of the other claims that other corporation have levied against them are absolutely, without question, laughable when one considers how much of the market the other company owns in their primary business sector. If one turns the accusations around and redirects them back at the company, one will see they are not only similarly applicable, they are overwhelmingly applicable. In other words, the hypocrisy is staggering.

      Amusingly, one could easily assume I'm referring to Microsoft when I vaguely refer to another company being a hypocrite in leveling accusations of abuse of monopoly but I'm not. :)

    12. Re:I don't like ads BUT by TheCrayfish · · Score: 4, Interesting

      Great questions. I'm having a hard time deciding how to form an opinion on this issue because I can't seem to come up with the right analogy to map this over to other real-world scenarios with similar questions.

      I mean, if you consider Apple a "publisher", in this case a publisher of applications, why can they not control how ads get delivered? If they published books, for example, could they not make publication of an author's book contingent on the author NOT selling advertising space inside it? The author, after all, can self-publish his work and include any content he wants, whether advertisements or something else, so he still has choices. He can also seek out other publishers who might have publication rules that allow him to sell ads within his book.

      The creator of an application has many other platforms and devices on which he can publish his application, if he feels that Apple's advertising rules are too restrictive. So he, too, has choices.

      If we look at Apple as a merchant rather than a publisher (in this case, a merchant running an App Store,) can we not make comparisons to merchants in brick and mortar stores? Wouldn't a clothing store owner be within her rights to decree that any shirt sold in her store must not advertise competitor's stores? The creator of the shirt can still go to other outlets to sell his shirt, and doesn't the proprietor of a store have a right to control the merchandise sold through that store?

      In every analogous situation I can think of, I come down on the side of Apple -- having the right to decree what can and cannot be published/sold through their storefront.

    13. Re:I don't like ads BUT by ircmaxell · · Score: 2, Interesting

      I think Apple knows that the writing is on the wall and they are going to lose something so why not cash in as much as possible?

      Perhaps Apple sees the inquiry coming and knows they'll have to give up something to appease the DOJ and FTC. So they are purposely coming out with over the top rules.

      It's a win-win for them. If they govt doesn't like it, they can take away the fluff, and Apple still will have what they wanted all along. If the govt decides it's ok, they have their cake and can eat it as well...

      It's kind of like if you wanted a 10% raise. You then ask for 20%. If you get 20%, GREAT. If not, you can negotiate down from there, but since the bar is higher, 10% seems like a good deal (you're happy, because you got what you wanted, and they are happy because they "negotiated a fair compromise")_...

      --
      If a man isn't willing to take some risk for his opinions, either his opinions are no good or he's no good
    14. Re:I don't like ads BUT by MacGyver2210 · · Score: 1

      I don't know about you, but I'm CONSTANTLY inundated with ads on the 360. Between product placement in games and the home screen constantly hocking me about what new games are out and what's new on the market, I feel like I'm always being pushed to buy something. Even M$ points or whatever they're called.

      --
      If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
    15. Re:I don't like ads BUT by dogzilla · · Score: 1

      Well, it's Apple and people are "all over their asses".

      And just to clarify a point - after having read the terms, Apple doesn't appear to be telling people they cannot use any other ad service, just not ad services that send demographic and usage data back *to companies who also own a product that competes with the iPhone*.

      I would suspect Apple's response to an unfavorable ruling will simply be to ban ads and/or analytics in iOS apps. But it seems unlikely that Apple will get an unfavorable ruling on this - it seems a bit unrealistic for the government to force a company to reveal information to competitors.

      --
      The crimes of eBay are a disgrace to it's pig latin heritage!
    16. Re:I don't like ads BUT by Anonymous Coward · · Score: 1, Insightful

      They're not protesting user privacy, because it's selective. Every ad company is allowed to collect that analytic information EXCEPT one related to a competitor in the phone hardware space. It is clearly, a move aimed at direct competitors. It has nothing to do with user privacy, user choice, or user protection, it's about Apple protecting their own market and trying to force developers to use their own Ad solution over competitors Ad services. It's the very essence of anti-competitive behaviour.

    17. Re:I don't like ads BUT by bongey · · Score: 1

      To use a car analogy.
      I buy a Ford, then I get a after market GPS from Toyota. The Toyota GPS collects some data and sends it to Toyota. Problem is that Ford EULA says you cannot use Toyota GPS because Toyota competes with Ford.
      It is a my car, I should be able to put what I want in it.

    18. Re:I don't like ads BUT by Anonymous Coward · · Score: 4, Informative

      Except everyone but Google (and Bing presumably) are allowed access to all the precious user data they are supposedly protecting. They've aimed these new clauses at Ad services affiliated with their direct competitors.

      It's not about user privacy protection, it's about shutting Google and Microsoft out of their market. They're defending their iAd service from competition from AdMob because it's owned by Google by shutting AdMob out of their devices. The very essence of Anti-Competitive behaviour. Whether that anti-competitive behaviour is sufficiently egregious for sanctions depends on the outcome of the DOJ and FTC investigations.

    19. Re:I don't like ads BUT by farble1670 · · Score: 1

      Apple isn't saying you can only use their ad service. You can use ANY ad service. They're just saying that ad services belonging to direct competitors in the OS/Hardware game can't collect some device demographics information.

      analytics are *everything* to an ad service. the service is essentially useless without it.

    20. Re:I don't like ads BUT by Skuld-Chan · · Score: 1

      Well if you compare phones - there's nothing stopping you from using any ad provider you want on Symbian/Blackberry or Android. Yes Apple could port their framework to any of those platforms and compete there.

      I really have no idea about gaming consoles. I agree that they are pretty anti-competitive as well... I doubt Sony, Microsoft or Nintendo has rules about in game ads though - I see them all the time - I don't think they are served up via any framework though.

    21. Re:I don't like ads BUT by Lulfas · · Score: 1

      Sounds like exactly what happened to Microsoft in Europe with Opera running crying.

    22. Re:I don't like ads BUT by ircmaxell · · Score: 1

      The market is significantly bigger than Apple though, so neither of those anti-competitive terms apply.

      Not true. US Anti-Trust laws don't require a monopoly to be enforced. All they require is anti-competitive behavior (And enough market share to raise their attention/cause potential damage)... That's why it's called anti-competitive behavior, not monopolistic behavior...

      --
      If a man isn't willing to take some risk for his opinions, either his opinions are no good or he's no good
    23. Re:I don't like ads BUT by Dog-Cow · · Score: 0, Troll

      No company does anything to help their competition. That's the very nature of competition, you dumb fucks!

    24. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      You're the shill. Advertising is based on where you and and what you're doing. They don't need to know your name, cock size or anything else relating to you as a person. If you think advertising is the same banner ad for everyone in today's mobile market, you've got a fair bit of catching up to do. Apple are control freaks, every avenue that they feel they're in competition with, they'll close that route. They're basic AOL, a product for the idiocray that like shiny-shiny over choice. So what? There are millions of morons to make money from. Eventually Apple will fall foul and spend years in court with antitrust issues, they'll waste 100s millions on legal fees, then make a token change on a single issue, and get a slapped wrist. By then Google will be the monster IT company, they'll overstep the unwritten boundaries in their greed and the cycle will repeat. The question is, who will be following Google in a decade's time?

    25. Re:I don't like ads BUT by recoiledsnake · · Score: 1

      The problem is that the Apple storefront is the only store for the iPhone and iPad. Thus your analogies break down. If there was any legal way of installing 3rd party apps, then iDevice users would have a choice like in your examples.

      --
      This space for rent.
    26. Re:I don't like ads BUT by recoiledsnake · · Score: 1

      It's worse than that. Ford would be collecting 30% of the revenue and will have to approve the Toyota GPS before you can buy it.

      --
      This space for rent.
    27. Re:I don't like ads BUT by recoiledsnake · · Score: 1

      an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent

      That's the money quote right there. They are trying to hurt their competitors. Why single out developers or distributors of mobile devices, mobile operating systems or development environments? How does that help the user at all?

      --
      This space for rent.
    28. Re:I don't like ads BUT by donny77 · · Score: 1

      They have analytics they can collect without stealing them from the device:
      - When an ad is displayed from a server
      - When a page is reached from an ad
      - A user submitted form for additional info (just like the iAd demoed at WWDC)
      - Contest registrations (just like the iAd demoed at WWDC)

      They aren't out of a job, they just have to think of ways to improve their service.

    29. Re:I don't like ads BUT by MBCook · · Score: 1

      Actually, 40% for the ads.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    30. Re:I don't like ads BUT by S.O.B. · · Score: 2, Insightful

      If we look at Apple as a merchant rather than a publisher (in this case, a merchant running an App Store,) can we not make comparisons to merchants in brick and mortar stores? Wouldn't a clothing store owner be within her rights to decree that any shirt sold in her store must not advertise competitor's stores? The creator of the shirt can still go to other outlets to sell his shirt, and doesn't the proprietor of a store have a right to control the merchandise sold through that store?

      Personally I don't think the problem is that they want to control what they sell in their store. I think the heart of the problem is that they also want to prevent you from wearing that shirt with a pair of pants you purchased at another store.

      Since when does a shirt need an EULA?

      --
      Some of what I say is fact, some is conjecture, the rest I'm just blowing out my ass...you guess.
    31. Re:I don't like ads BUT by toooskies · · Score: 1

      Not only is the iOS application market a captive market on a particular device; the device itself is a captive market because of cell phone contracts. The real anti-competitive behavior, though, is that the rules have been changing as Apple sees fit. Apple isn't only setting up policies for their App Store; they are changing their policies to be anti-competitive in response to others. They retroactively change the rules so that people don't get the market they signed up for originally (both on the developer side and the user side).

    32. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      Don't be so naive. They are not protecting anybody.

      They are not preventing analytics, they are preventing their biggest competitors to do it.

      The independent advertising company is just gimmick. Apple wants to be if not the only but the biggest ad agency on their devices for the moment. And once they become the biggest they will become the only pretty soon.

      1. "Those who control the present, control the past and those who control the past control the future." George Orwell
      2. Don't forget that they can change the terms of the agreement at any time in the way that benefits them and hurt their competition.

    33. Re:I don't like ads BUT by Yvanhoe · · Score: 1

      I would give thumbs up if they were protecting their users by just forbidding any kind of analytics ads. And through technical means instead of legal ones.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    34. Re:I don't like ads BUT by toooskies · · Score: 1

      Apple is also not an independent and wouldn't qualify under its own terms. Their mention of a provider "other than Apple" doesn't prevent Apple from being excluded. If Apple is also restricted from using this data, then they're doing something consistent and not anti-competitive, they are protecting consumers. But if they restrict data that they themselves collect, then they're anti-competitive. Five bucks says they'll be using the hell out of the data they collect.

    35. Re:I don't like ads BUT by Draek · · Score: 1

      Looks like you can still use an INDEPENDENT advertising company.

      Yeah, INDEPENDANT as in "subsists only from pushing targeted ads to the largest amount of people". Precisely the kind of companies that present the *largest* threat to user privacy, yet Apple gives them free reign while restricting companies like Google and Microsoft.

      Tell me again, how the *HELL* does that make any sense from a privacy standpoint?

      --
      No problem is insoluble in all conceivable circumstances.
    36. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      You shouldn't believe for a second that this is a benevolent move to protect your privacy. Do you think that Apple will subject itself to the same data collection restrictions? Who knows what in the world they are collecting and giving out, because they have access to a whole lot more of your data than anyone else. I think the real question we should be asking is what information is being given to advertisers on the iAd platform.

    37. Re:I don't like ads BUT by pablodiazgutierrez · · Score: 1

      You should try a car analogy.

    38. Re:I don't like ads BUT by samkass · · Score: 1

      Except that Microsoft has two software monopolies: Desktop/laptop operating systems and business office software. What monopolies does Apple have? The iPod, which isn't a software platform. Apple doesn't even have a majority, let alone a monopoly, in any of their most profitable businesses.

      Besides, Apple isn't telling developers they can't use other services. Just that they can't use other services owned by companies they directly compete with, thus giving those companies vast amounts of information about their current and future devices. That kinda seems reasonable to me.

      --
      E pluribus unum
    39. Re:I don't like ads BUT by donny77 · · Score: 1

      It's more complicated than that. AdMob is a competitor of iAds. AdMob would have 100% of the rights to analytics if AdMob was solely AdMob. Problem is AdMob is Google. Google makes Android. Android is a competitor of iPhone, not iAds. Problem is, analytics gathered by AdMob off iPhones could give advantages to Android. This is not about being anti-competitive with AdMob. It is about protecting iPhone development from Android developers.

    40. Re:I don't like ads BUT by donny77 · · Score: 1

      Because I they learned with the Fring iPad discovery, analytics could provide their mobile phone competitors with information that helps them compete with Apple/iPhone. Things like:
      - New prototype devices/features
      - How much time iPhone users spend doing X, Y, and Z
      - Where iPhone users use their phones the most
      - What features iPhone users like the most
      This can help Google/Microsoft replicate the most compelling features and tailor the devices to the usage of iPhone customers. Why should Apple allow this information to go to a competitor?

    41. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      Thanks for that last line, none of us would have figured out what you were alluding to without that bit. Congrats, you are the epitome of a smug Apple fanboy.

    42. Re:I don't like ads BUT by lancefox2323 · · Score: 1

      You're ignoring the impact of market share. Antitrust law is premised on the idea that we respect free competition unless a single party (or a cartel of parties) controls enough market share that we can no longer grant them the same freedom we grant other competitors. This is true even if it is not a 100% monopoly, but sufficiently lopsided that a party controls the market almost completely. I suppose the best analogy here might be if Apple was Microsoft Windows, circa late 90s; yes, there were alternative platforms available, but Microsoft's command of market share that it wasn't simply feasible to tell parties to develop on separate platforms. Now; as to if this is appropriate here, I'm not sure Apple has sufficient market share for us to be concerned.

    43. Re:I don't like ads BUT by dzfoo · · Score: 2, Insightful

      >> Except everyone but Google (and Bing presumably) are allowed access to all the precious user data they are supposedly protecting.

      Only after getting the user's consent. How is this not an improvement from what we have right now, where they snatch the data willy-nilly without the user's knowledge?

              -dZ.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    44. Re:I don't like ads BUT by bigNuns · · Score: 1

      That is an odd comparison, saying you can't run an ad network on the PS3 or Wii. A better comparison would be saying that Sony or Nintendo prevent you from using whatever ad network you want in the games you sell for their platform. As far as I know, they do not prevent such a thing. That is why the iPhone is being singled out here.

      --
      .................... ...mmm farm fresh...
    45. Re:I don't like ads BUT by Anonymous Coward · · Score: 0

      And deciding what information about their users will be provided to a third party.

    46. Re:I don't like ads BUT by dzfoo · · Score: 2, Interesting

      How is Apple giving them free reign, when the policy states that the developer is required to get the user's consent and Apple's written permission to access identifying information?

              -dZ.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
    47. Re:I don't like ads BUT by bennomatic · · Score: 2, Insightful

      The only way the iAd thing could fall in to any of those categories is if there were no alternatives on the market. There are dozens of manufacturers, thousands of phone models to choose from - competition is fierce and healthy in this domain.

      If it were anyone but Google complaining, I'd actually have a little more sympathy, as the iPhone is the one that's giving ads the greatest amount of face time. But they just spent their entire dev conference talking about how much better android is than the iPhone, trashing it in every dick way they could. So now Apple's being a dick back to them, basically saying, put your money where your mouth is. If your system is so great, then clearly you don't need to put your ads in front of our customers outside of a web context.

      I just figure, Google can't have it both ways. Either they're beating Apple at their own game--in which case they shouldn't care--or they're still dependent, in which case they just need to step up their phone game.

      --
      The CB App. What's your 20?
    48. Re:I don't like ads BUT by mepperpint · · Score: 1

      I agree, these are interesting questions. You propose some interesting analogies and the conclusions of them are hard to argue with. There is, however, a subtle point that gets lost in these analogies; Apple is the only publisher or merchant. Would your conclusions hold weight if a publisher refused to publish books with advertisements in them and they were the only entity that could publish books? Or what if they refused to sell clothing with advertising on it while being the only seller of clothing? I believe that in either of these cases the answer is no, if one publisher had a monopoly on the ability to publish books or one clothing store had a monopoly on selling clothes, that it would be unreasonable for them to regulate what books can be published or what clothing can be sold based on their own arbitrary opinions.

      Unfortunately the waters are murkier than this. Apple has a monopoly on publishing apps for the iP* platform (iPhone, iPod, iPad), but other companies make similar platforms. Is it ok for one company to have a monopoly on (and use it to restrict) publishing for a particular platform when other competing platforms are available? After all, one could buy an Android phone instead of an iPhone and thus avoid Apple's restrictions. Is that good enough or does the market for each individual platform need to be free? I'm not sure how this might map into your above examples. The closest I can come is one merchant having a monopoly on cotton shirts while wool and polyester shirts are available from others, but that fails to capture the way you choose one platform and are locked into it for two years.

    49. Re:I don't like ads BUT by recoiledsnake · · Score: 1

      Because I they learned with the Fring iPad discovery, analytics could provide their mobile phone competitors with information that helps them compete with Apple/iPhone. Things like:
      - New prototype devices/features
      - How much time iPhone users spend doing X, Y, and Z
      - Where iPhone users use their phones the most
      - What features iPhone users like the most
      This can help Google/Microsoft replicate the most compelling features and tailor the devices to the usage of iPhone customers. Why should Apple allow this information to go to a competitor?

      Why are the super secret prototypes running ad-laden Apps in the first place? Looks like Apple messed up. Even websites that prototype users browse can gather this information(IP Address, Screen resolution, etc). I guess you will even support Apple banning websites that do analytics from the iDevices.

      --
      This space for rent.
    50. Re:I don't like ads BUT by donny77 · · Score: 1

      They use Apps s they can test things like performance and stability on things other than just their code. Good way to find bugs. Now they could have spoofed the info, but listen to what Steve said at D8, they were naive. So they learned their lesson and are erring on the side of caution. So they spoof the device ID and user agent string. What else can be harmful?

      Rather than trying to list all things harmful and hope they do no miss any, instead they want to block all and accept what is ok. And yes, it is about user privacy as well. They didn't think about what people were doing with device IDs and geo location etc until the Flurry report. This was a wake up call for them on user privacy. Andy they acted on it.

    51. Re:I don't like ads BUT by mattack2 · · Score: 1

      But the iPhone and iPad aren't your only choices for phone nor tablet.

    52. Re:I don't like ads BUT by mattack2 · · Score: 1

      You correct that but not "there OS"?

    53. Re:I don't like ads BUT by shutdown+-p+now · · Score: 1

      They're not required to help their competitors (an example of that would be embedding support of their ad services into iPhone, or providing access to internal APIs). It's rather a matter of not deliberately preventing the competitors from competing. You know, the kind of actions that we call "anti-competitive"...

    54. Re:I don't like ads BUT by shutdown+-p+now · · Score: 1

      claims that they are abusing a monopoly or depriving consumers of choice or any of the other claims that other corporation have levied against them are absolutely, without question, laughable when one considers how much of the market the other company owns in their primary business sector

      Apparently, you are confusing having a monopoly in some market (which isn't by itself illegal) with abusing said monopoly to gain an unfair advantage over competitors, and generally prevent them to compete (which is illegal). The relative sizes of the companies in question only matter if both of them engage in rampant anti-competitive actions; but, so far, I only see one doing so...

    55. Re:I don't like ads BUT by Zelgadiss · · Score: 1

      If Apples dominance continues to grow, and the iphone/ipad becomes the "Stantard" platform for mobile apps (like Windows is for the desktop) it will be.

    56. Re:I don't like ads BUT by DragonWriter · · Score: 1

      Apple IS trying to control the flow of their customers personal data. They are preventing analytics...

      No, they aren't preventing analytics. They are restricting analytics based on whether the analytics provider competes with Apple outside of the advertising market. So, yes, they are trying to control the flow of their customers personal data, but not to protect the customers privacy, only to assure that it goes to a place that doesn't give money to people competing with Apple in the mobile hardware, mobile OS, or development environment markets.

      Trying to paint this is as good for the end-user or some kind of privacy benefit is ridiculously naive.

    57. Re:I don't like ads BUT by mattack2 · · Score: 1

      But even if that happens, it would be a de facto standard, not a de jure standard, so who cares? Anybody who wants to compete can. (BTW, I wasn't for the judgements against Microsoft either, even though I'm not a great fan of their products.)

  10. How is this different... by webdog314 · · Score: 1

    How is this different than say, Apple wanting to us it's own analytic engine on Google?

    1. Re:How is this different... by MemoryDragon · · Score: 4, Informative

      They can on Android...

    2. Re:How is this different... by Anonymous Coward · · Score: 0

      It's completely different. A comparable situation would be Apple wanting sites using its ads to be indexed by Google. You can compare web sites indexed to applications listed in the store, in this case.

      The difference is that Google isn't asking Apple to place ads on the iDevices, but rather developers want to be able to place ads from different providers on the apps they make. Obviously creators of ads want devs to be able to use the ads wherever possible, without them being forcibly ousted from competition.

    3. Re:How is this different... by Anonymous Coward · · Score: 0

      And Google can (and does) display their ads on Mac OS X, so what's your point?

      Grandparent post has (absolutely correctly) pointed out the Google's hypocrisy. Once other ad companies can replace Google's analytics with their own *on google.com*, Google can start complaining about inability to run their analytics on the iPhone.

    4. Re:How is this different... by Anonymous Coward · · Score: 0

      What's with all the stupid comments suggesting Google should allow people to modify their site? This would be like saying Apple has to modify their website to promote Microsoft products, and is completely irrelevant to the topic. Use an appropriate analogy, or don't use an analogy at all.

      If Google started removing sites from their index that didn't use Google ads, this would be comparable.

    5. Re:How is this different... by Anonymous Coward · · Score: 0

      What's with all the stupid comments suggesting Google should allow people to modify their site? This would be like saying Apple has to modify their website to promote Microsoft products, and is completely irrelevant to the topic. Use an appropriate analogy, or don't use an analogy at all.

      So, according to you, forcing Apple has to modify their website to promote Microsoft products is not OK, but forcing Apple to modify their smartphone to promote Google products is OK? This makes no sense to me.

      If Google started removing sites from their index that didn't use Google ads, this would be comparable.

      I think Google absolutely has the right to do just that. Why not? It's their website after all.

    6. Re:How is this different... by recoiledsnake · · Score: 1

      So, according to you, forcing Apple has to modify their website to promote Microsoft products is not OK, but forcing Apple to modify their smartphone to promote Google products is OK? This makes no sense to me.

      WTH is this nonsense? First of all it's the user's smartphone, not Apple's. And Google's products are not being promoted here, just a third party ad is being shown in a developer's app. No mention of Google anywhere to the end user.

      --
      This space for rent.
    7. Re:How is this different... by LynnwoodRooster · · Score: 1

      I don't own Google.com, and neither do you. I can own an iPhone, and so can you. Apparently ownership no longer conveys the right to do with the product as you please, or for others to create applications for you as they please.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    8. Re:How is this different... by shutdown+-p+now · · Score: 1

      forcing Apple to modify their smartphone to promote Google products is OK?

      We're not talking about "Apple's smartphone". We're talking about third-party applications, which by definition aren't Apple's. Apple isn't asked to modify their phone to do anything. They are asked to change their review policies (which are anti-competitive to begin with) so as to allow third-party applications that use Google's ad services, including analytics.

  11. Re:Christ! Really? It's come to this? by Pojut · · Score: 3, Interesting

    Riding on the Metro (the subway system around the DC/Metro area) a few weekends ago, we noticed something strange outside the windows of the train while going through an underground tunnel: evenly-spaced signs made out of LEDs that, when travel past at speed, created a "flipbook" type of advertisement....for fucking Starbucks.

    Yes. It really has come to this.

  12. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 2, Insightful

    Then don't download the software. I write apps for a living; either I charge you money up front or I put ads in the application, and I give you the option of which you want. If you find having both of those options unfair, then just pretend I don't offer a free version.

    Actually that's only the case for the general audience. For you, I'd prefer it if you didn't use my apps at all -- you're probably a customer service nightmare, too, and not worth the bother. Of course, you also probably don't actually own an iPad, iPhone or iPod Touch, and are just being a righteously indignant douche; in which case, this is all academic.

  13. Anti-trust on a product not in the market???? by hejish · · Score: 2, Insightful

    Google will not allow me to put my own ad engine to work on their site. Since when does an anti-trust investigation start when a service or product is not even on the market? This is at best premature. iphones do not rule the internet, and if Apple wants to experiment with different service offerings, then let 'em.

    1. Re:Anti-trust on a product not in the market???? by Jeng · · Score: 1

      Bad analogy.

      Lets say you are using a Microsoft operating system, why should Microsoft allow Google to put their own ad engine on your computer even if you want it and are willing to install it yourself?

      It's because it is your computer not Microsoft's computer.

      It's your Iphone not Apples.

      --
      Don't know something? Look it up. Still don't know? Then ask.
    2. Re:Anti-trust on a product not in the market???? by medcalf · · Score: 1

      Then write your own program with whatever ad engine you want. But you won't get it on the App Store, because it's Apple's app store, not yours.

      --
      -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
    3. Re:Anti-trust on a product not in the market???? by cabjf · · Score: 2, Insightful

      It may be your iPhone, but it is still Apple's AppStore and services you use. Anyone is free to create web apps instead of native apps and web ads instead of native ads still. It's a bit like a local radio station or listener demanding their station to be available on satellite radio because it is the radio owner's stereo, not the satellite radio company's.

    4. Re:Anti-trust on a product not in the market???? by MadKeithV · · Score: 1

      "You can do it your own way, if it's done just how I say."

    5. Re:Anti-trust on a product not in the market???? by MozeeToby · · Score: 1

      The sole purpose of Google's search site is to serve as a portal to their ad engine. For the obligatory car analogy: That's like complaining about not being able to order a Chevy pickup from the factory with a Honda engine. Whereas what Apple is trying to do would be like Chevy saying only their approved manufacturers get to make after market parts, which just happens exclude their biggest competitor.

    6. Re:Anti-trust on a product not in the market???? by recoiledsnake · · Score: 1

      It may be your iPhone, but it is still Apple's AppStore and services you use It's a bit like a local radio station or listener demanding their station to be available on satellite radio because it is the radio owner's stereo, not the satellite radio company's.

      Eh, not in this case. You forgot the all important developer of the App,thus your analogy fails. The developer is left with less freedom to choose ad services and that would affect their bottomline. Hence they would make Apps paid(hurting the iDevice customer) or not develop the App(customer gets less choice again). This is directly hurting the customer who would rather see Ads than pay for the App. Apple is specifically targeting Google by banning companies that have a mobile operating system from showing ads based on analytics.

      --
      This space for rent.
    7. Re:Anti-trust on a product not in the market???? by rumith · · Score: 2, Insightful

      -1, Wrong.
      Google does accept quite a lot of third-party ad providers on their network, and any website owner can choose if to opt in those alternative providers or not. Google search engine's webmaster, apparently, chose not to opt it. Would you deny him that right? Once again: you can serve third-party ads via AdSense on your site, if you want to. I do not, so I don't opt in - the possibility is nevertheless there. That is not the case with Apple.

    8. Re:Anti-trust on a product not in the market???? by Anonymous Coward · · Score: 0

      Wow.. so for all those years, MS should have just shipped Windows with no browser and then let you go get IE from their "App Store". They could have avoided a bunch of trouble!

    9. Re:Anti-trust on a product not in the market???? by Draek · · Score: 1

      And everyone was free to create apps using Microsoft's public APIs instead of the hidden interfaces, yet Microsoft was still screwed for Office.

      Having a public API has already been shown not to be enough to counter the availability of a 'special' set only for particular members. Using said interfaces to gain a tangible benefit over those not using them has also been shown to be illegal for a monopoly. About the only thing in question yet is whether Apple's App Store constitutes a monopoly or not from a legal standpoint, but that's not as clear-cut as the Apple apologists claim either.

      --
      No problem is insoluble in all conceivable circumstances.
    10. Re:Anti-trust on a product not in the market???? by donny77 · · Score: 1

      Again this a poor analogy. Office was an application. The private API's were part of Windows. Office was not playing by the same rules as other applications. The private API's in iOS are used by the operating system. iTunes, iPod, Phone, Mail, and Safari are part of the OS. Apple does not write a lot of Apps for the App Store. Now, on the few they do, if they used the private API's and not the public ones there would be issues. This is what Microsoft did. So you would need to look at Keynote, iMovie, Remote, and Keynote Remote to see if they use private APIs, and thus an unfair advantage. The App store itself is no different than Sony or Microsoft requiring signed code for Playstation and Xbox.

    11. Re:Anti-trust on a product not in the market???? by cabjf · · Score: 1

      If satellite radio owners don't like the content a station they carry produces, they don't have to air it. If Apple doesn't like the "product" a developer creates, it doesn't have to carry it. Apple is likely banning other mobile OS owners because it would be like handing over all sorts of intimate knowledge about ownership and usage of the iOS platform to the competition. It's not like they are banning ads outright or even any ad network that is not their own.

    12. Re:Anti-trust on a product not in the market???? by recoiledsnake · · Score: 1

      It is still wrong and is bullshit. It's like Microsoft banning iTunes on Windows 7 because it can relay Windows users usage patterns to Apple which it can use to improve OS X to compete with Windows. What utter bullcrap.

      --
      This space for rent.
    13. Re:Anti-trust on a product not in the market???? by Zelgadiss · · Score: 1

      It wouldn't be all the much of a problem if Apple's app store isn't the ONLY way you can install apps.

      Hence Apple is restricting what you can install on your phone via the app store.

  14. AdMob ads are still allowed by Apple by Anonymous Coward · · Score: 4, Insightful

    Apple's terms do not exclude 3rd party ad networks, including AdMob:

    3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

    - The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

    - The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

    This specifically covers advertising analytics, and prevents disclosure of advertising analytics to 3rd parties by independent ad providers; and if you're an ad provider owned by a mobile phone manufacturer or mobile OS provider, you are not considered independent.

    Google's perfectly free to provide ads on iOS. They just can't collect extensive information about how the users interact with the advertisements.

    Now that does dramatically reduce the value of the advertisements, since advertisers want that kind of information, but it's not a ban.

    And then there's the competitive aspect. Why should Apple allow Google to use their platform to collect information that will allow them to improve the integration of advertising into a competing platform, Android? Sure, this move may be in part aimed at getting back at Google for the AdMob purchase, but there's a good case to me made that the primary motivation is to provide as little research and development assistance as possible to a competing platform (note that the limitation on analytics is for any phone or mobile OS manufacturer).

    Finally, I'm personally fine with limiting the ability of ad providers to provide user analytics to 3rd parties. I'm not electing to do business with those 3rd parties, so I'd prefer that they not profit off me.

    1. Re:AdMob ads are still allowed by Apple by Chibi+Merrow · · Score: 1

      Finally, I'm personally fine with limiting the ability of ad providers to provide user analytics to 3rd parties. I'm not electing to do business with those 3rd parties, so I'd prefer that they not profit off me.

      Then don't download the ad-supported app and you won't have any problems.

      --
      Maxim: People cannot follow directions.
      Increases in truth directly with the length of time spent explaining them
    2. Re:AdMob ads are still allowed by Apple by recoiledsnake · · Score: 1

      And then there's the competitive aspect. Why should Apple allow Google to use their platform to collect information that will allow them to improve the integration of advertising into a competing platform, Android? Sure, this move may be in part aimed at getting back at Google for the AdMob purchase, but there's a good case to me made that the primary motivation is to provide as little research and development assistance as possible to a competing platform (note that the limitation on analytics is for any phone or mobile OS manufacturer).

      Wow. That sure sounds like an example of 'An eye for an eye and soon the world will turn blind'. 'Helping' is different from actively blocking.

      Why should Google help Apple by developing Youtube for iPhone? Why should Google help Apple by making a very nice Google Maps for iPhone at launch(can't imagine they make a lot of money off that)?

      How will Google retaliate? Ban HD video streaming from Youtube to iDevices? Apple is acting like the bad kid on the block and soon the other kids may take their toys and go home.

      --
      This space for rent.
    3. Re:AdMob ads are still allowed by Apple by Stick32 · · Score: 1

      Apple's terms do not exclude 3rd party ad networks, including AdMob: ... This specifically covers advertising analytics, and prevents disclosure of advertising analytics to 3rd parties by independent ad providers; and if you're an ad provider owned by a mobile phone manufacturer or mobile OS provider, you are not considered independent.

      Google's perfectly free to provide ads on iOS. They just can't collect extensive information about how the users interact with the advertisements.

      Without being able to track analytics, AdMob wouldn't be able to give away advertisement let alone charge for it. It's essentially a ban on Admob in everything but name.

      And then there's the competitive aspect. Why should Apple allow Google to use their platform to collect information that will allow them to improve the integration of advertising into a competing platform, Android?

      When Apple couldn't get admob they picked up another mobile advertising firm. There's nothing to stop from them advertising on Android. Google already has a a successful mobile platform. They already get data on how users interact with advertisements on a smart phone platform. The only research benefit they would get from Apple Iphone analytics would be a larger data set. There's nothing stopping apple from obtaining the same data from Android that Apple is prohibiting Google to obtain from apple. In my honest opinion the data that Apple could obtain from analyzing Android adds would be MORE valuable since it would provide data from users across different networks using different ui's.

      I do believe that this move by Apple is in fact anti-competitive and will provide Apple with an unfair advantage if Google doesn't follow Apple's example. Which I would believe is very unlikely.

    4. Re:AdMob ads are still allowed by Apple by farble1670 · · Score: 1

      Now that does dramatically reduce the value of the advertisements, since advertisers want that kind of information, but it's not a ban.

      yes it is. analytics are everything. it's like an advertiser wanting to place a cable TV ad, and asking how many viewers they can expect, and the cable TV company saying "we have no ideas". the advertiser walks out because one they have no idea how to negotiate a price and two they have no idea how effective the ad can be.

    5. Re:AdMob ads are still allowed by Apple by Anonymous Coward · · Score: 0

      I agree 100% with your comments and I thought I'd add one of my own: Apple is putting a MUCH more effective advertising service together with iAd. Google's service, AFAIK, is still HTML / JavaScript based. iAd has an API that allows for much richer interaction, etc.

      So does anyone ask themselves this question: Will Apple ads be advertising on Android phones? The answer is no, because there is no iAd API there.

    6. Re:AdMob ads are still allowed by Apple by Chibi+Merrow · · Score: 1

      So does anyone ask themselves this question: Will Apple ads be advertising on Android phones? The answer is no, because there is no iAd API there.

      And there's nothing stopping Apple from writing an iAd framework for Android, either.

      --
      Maxim: People cannot follow directions.
      Increases in truth directly with the length of time spent explaining them
    7. Re:AdMob ads are still allowed by Apple by donny77 · · Score: 1

      Did you watch teh WWDC Keynote? Specifically the demo of the Nissan iAd? Lets look at how I could get analytics without "stealing" them from the device:
      - Ad is displayed from a server (# of ads displayed)
      - Webpage is accessed via ad (clicks)
      - IP Address accessing servers (geo-location)
      - Time of Day
      - Date
      - A webform for more information (Demoed in the Nissan iAd) could get any information a user is willing to provide
      - A contest registration (again demoed in the Nissan iAd)
      - A coupon, can track the redemption and store redeemed at.
      There is a lot of data there and none of it pulled from the iPhone. I am not an advertiser, I am sure people smarter than me can come up with a lot more. The issue is AdMob will have to involve the user in getting their private data. I have no problem with that.

    8. Re:AdMob ads are still allowed by Apple by LynnwoodRooster · · Score: 1

      Apple's terms do not exclude 3rd party ad networks, including AdMob:

      3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

      - The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

      So here I am, a 3rd party developer, and you, Mr. Consumer want my product. But I cannot even create my product (let alone sell it to you Mr. Consumer who OWNS the phone) unless Apple - who does not own the application, device, or delivery medium - approves of what I do. And Apple - who has a strong and long history of banning applications which it feels "competes" with its own applications, will suddenly allow me - Mr 3rd party developer - to use AdMob.

      The world must look pretty different through Jobs colored glasses...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    9. Re:AdMob ads are still allowed by Apple by shutdown+-p+now · · Score: 1

      is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent)

      So, they couldn't just write "oh, and Google and Microsoft can fuck off" in that document - presumably because it would be anti-competitive to the point of being illegal? - so they had effectively came up with a description that looks generic, but in effect means exactly the same.

      You know what it reminds me? Those job requirements that are carefully written so that they will only match the exact candidate (H1-B, typically) that the company wants to hire, and no-one else.

  15. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    I had that idea a while ago [with never any intention or the means to do it] so i'd love to see it in action.

    although i'm sure i imagined using metro lines as giant zoetropes for animations rather than for advertising. unfortunately inevitably advertising gets its dirty claws stuck into everything and actually pays for lots of what we enjoy. its insidious.

  16. Re:looking at the app store lockin as well! OSx AL by MemoryDragon · · Score: 2, Interesting

    It definitely would not hurt them, Apple is always the best when they are the underdog, they have a tendency to be major assholes once they have success. It was like that in the 80s when they sued everyone for the graphical userinterface, which they obviously did not invent (thanks to that we got stuck with windows and a Microsoft monopoly instead of the back then superior gem)

    It is about time Apple gets a severe smack on its hands again so that Steve starts to behave decently again.

  17. Antitrust by gorzek · · Score: 2, Interesting

    At what point do Apple's actions run afoul of antitrust laws? They are certainly allowed to lock down their platform to some degree, but they aren't allowed to do just anything they want.

    Would it be legal for Sony TVs to automatically go dark whenever they detect a Samsung commercial playing?

    1. Re:Antitrust by senorbum · · Score: 1

      Actually, it'd be more like Sony owning a business that does advertisements, then blocking all advertisements not produced/created by them whenever they appear on TV. Except Sony probably doesn't have the same market share that the ipod has. But I guess it depends on how you define market...

    2. Re:Antitrust by RazorSharp · · Score: 1

      That's a horrible comparison b/c with TVs the hardware manufacturer isn't the content provider and TVs work under the same universal standards so all content providers have access to them. In this case Apple is the content provider and hardware manufacturer - basically, they have a platform. The way I see it, as long as this platform isn't monopolistic (which it's not -Android, Win Mobile, RIM, and Nokia all have decent chunks of the cell phone market), then Apple can do whatever the hell they want with it.

      What got MS in trouble during the 90's wasn't their hardline competitiveness, it was combining that with a 95% marketshare in desktop OSes. Apple doesn't have that type of clout in cellphones/tablets to hold a near-monopoly so it's not possible for them to be abusing a monopoly. So I completely disagree, they are allowed to do whatever the hell they want, because as a consumer there are plenty of alternatives available if you don't like it. If Sony wanted to make TVs that were only compatible with the PS3 and its content distribution, that would be their prerogative. Hell, if they wanted to make their TV go dark during competitors commercials, they can try. But it's technically unfeasible and it would just cause a customer service nightmare (everyone would assume their TV was broken).

      --
      "From the depths of my skeptical and rationalist soul, I ask the Lord to protect me from California touchie-feeliedom."
    3. Re:Antitrust by donny77 · · Score: 1

      No, It would be like Sony owing an advertising business and Samsung owning an advertising business. Sony allows all advertising businesses to get viewing habits and feature use info from the TV, except Samsung's since they could use that information in producing TVs your customers like.

    4. Re:Antitrust by Anonymous Coward · · Score: 0

      It would not be an anti-trust illegality, if it were in some way illegal (FCC might have some regulations that apply, for instance). Sony doesn't have a monopoly in the TV market. But it would get people upset, and Sony would have a good chance of losing customers. I suspect it wouldn't be worth the true costs, even if Sony could make it practical.

  18. Or maybe by Anonymous Coward · · Score: 0

    While Apple's motive may not be entirely pure with respect to protecting user's privacy, though that is a side-effect of this decision. It appears that Apple is trying to prevent its direct competitors in the "mobile phone space" from using their presence in mobile ads to gather detailed strategic analytics on iphone user habits.

    Apple isn't blocking other ad providers, they are just saying that those add providers can't invade your privacy. But this is Slashdot, where we don't let reason and common sense get in the way a chance to bash Apple.

  19. Re:Christ! Really? It's come to this? by frinkacheese · · Score: 3, Informative

    Quite. I was walking past Pizza Hut the other day and they were trying to send their bluetooth shite to my phone. Not being happy with their crap spamming my phone and noticing the little bluetooth ad box plugged in by the window, I popped in and turned it off.

    NO I DONT WANT A BLOODY PIZZA HUT SPECIAL OFFER.

  20. Re:Cue in fucktard sopssa trolling in 3, 2, 1, ... by skelterjohn · · Score: 0, Offtopic

    First, reading comprehension. He didn't say that Apple doesn't invest in R&D. He just stated some assumption about what Microsoft does, and said "Apple does nothing like that." I think that statement is probably false, and probably a troll, but what you said is demonstrably false. And a troll :)

    Second, don't be a jackass.

  21. Re:Cue in fucktard sopssa trolling in 3, 2, 1, ... by Pojut · · Score: 0, Offtopic

    ORLY?! read that example and tell me he is not a troll.

    Misinformed isn't the same thing as being a troll.

    Apple doesn't invest in R&D?! Just look at his posting history, every single occasion he flames Apple and often without any facts to back up his claims. He is a troll. Period.

    Again, being misinformed isn't the same thing as being a troll.

    As a side note, the fact that you had that post so readily on hand is kinda creepy.

    But hey, don't let facts get in the way of you sucking sopssa's cock.

    I don't know him, aside from what he posts. I rarely agree with him, but that doesn't mean he's a troll.

  22. Re:Christ! Really? It's come to this? by somersault · · Score: 2, Interesting

    inevitably advertising gets its dirty claws stuck into everything and actually pays for lots of what we enjoy. its insidious.

    Yes, how dare they pay for us to enjoy ourselves? Damn them!

    Personally, I just use ad block. Thankyou advertisers for enabling me to get better content without paying extra!

    In situations where ads are unavoidable in a service I enjoy, I would gladly pay for the service so that ad support is unnecessary.

    What I really don't like is stuff like when I've paid a lot of money to watch a movie and they still expect me to sit through a bunch of ads.

    --
    which is totally what she said
  23. Re:Christ! Really? It's come to this? by Pojut · · Score: 1

    I'll admit, the execution of the idea was flawless; it really looked like a little animation being displayed on the subway wall. It was also kinda trippy -_-;;

    That being said, it was still insanely frustrating to see advertising taken that far.

  24. Re:Christ! Really? It's come to this? by jpmorgan · · Score: 4, Informative

    There are lots of apps in Android that come in both paid and ad-ware versions. It offers choice to users and to developers. Of course, on Android, as a developer, you can use any advertising network you want; Apple could certainly port iAd to Android, if they wished. Choice is a Good Thing(TM).

    Compare that to the iPhone. If it's just content you're interested in, you could always just do a website. Except with the latest version of Safari, Apple are trying to kill off web advertising too. So if you want reliable income from iPhone users, you've got to do a content-delivery app. Users then have to buy your app through the AppStore (and Apple get their cut). If it's free and ad-supported, all of the major competitors are locked out so you're stuck with iAds... and Apple gets their cut. And if you get pissed off and want to abandon the iPhone and switch to Android? Well, have fun rewriting your app from scratch: Apple banned you from using any compatibility platforms which would make it portable.

    Yes, in this particular incident we're talking about ads, and I hate annoying ads as much as the next person, but leaving it at that is short-sighted and naive. This isn't about eliminating ads and improving user-experience, no matter what Steve Jobs tells his adoring masses. This is competition Mafia-style. You can say 'this is all fine, it's Apple's platform and they can do what they like with it.' But it's also what's called 'rent-seeking' behavior and I don't know of any economist who doesn't consider it abusive and anti-competitive. Hence all the recent DOJ investigations.

  25. As they should be. by JansenVT · · Score: 1

    Apple's actions in this, and many other cases, are textbook examples of anticompetitive behavior. Third-party developers are being hurt significantly from this.

    1. Re:As they should be. by medcalf · · Score: 2, Insightful

      That's a pretty tenuous argument. In what way am I (I am a third party app developer, after all) being hurt by this? There are different services that offer to put ads in my software for some payment terms. I can either write software without ads (and charge or not for it, depending on whether I want to make money) or I can write software with ads, hoping to make money off the advertising. If I choose the latter, I can pick from several different ad networks, based on which offers me the best terms; I can even mix and match if I so choose. Now, because of this, AdMob will likely offer worse terms on the iPhone than they would have otherwise; I can choose to accept those terms or not. If Apple prevents anyone from offering good terms on the iPhone, and I want to write an ad-supported app, then I can move to Android and try to do better there. But in no way is Apple really limiting me, as a developer, even if I were to choose to write ad-supported apps.

      --
      -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
    2. Re:As they should be. by Dog-Cow · · Score: 1

      If competitors didn't act "anti-competitive", they wouldn't be competitors.

    3. Re:As they should be. by CoffeeDog · · Score: 1

      You're looking at this from the point of view of a new developer where you have the freedom to easily change your mind since you haven't invested any time or money into your application yet. What about all those developers that decided to go with the iPhone platform and AdMob a long time because that looked like a good choice for them at the time? You are just going to tell them that they are free to trash all their code and start over from scratch because they "can move to Android and try to do better there"? Really?

    4. Re:As they should be. by Bing+Tsher+E · · Score: 1

      If competitors didn't act "anti-competitive", they wouldn't be competitors.

      Scare quotes aside, no.

      Competition always occurs within a context, a framework, where the competition is legitimized by all players following a set of rules.

    5. Re:As they should be. by agent_vee · · Score: 1

      Except they would be anti-competitors instead. A competitor would work hard to beat you in a foot race while a anti-competitor would break your leg before the race.

    6. Re:As they should be. by LynnwoodRooster · · Score: 1

      I suppose you'd like to be restricted to only using Honda factory parts installed by Honda certified technicians using Honda manufactured tools at a Honda licensed repair shop to work on your Honda? I mean, it's not like Discount Tire isn't qualified to put new tires on your Honda; oh no, only Honda's chain is allowed to do that. You're free to add to your car and work on it as you want, provided it's only with Honda factory parts, using Honda factory tools, and done by Honda certified people.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  26. Re:Christ! Really? It's come to this? by Em+Emalb · · Score: 0, Flamebait

    Actually, Mr "Anonymous Coward", if indeed that is your real name...I have a mix of devices at home and work. iPhone for my phone, macbook pro for my laptop, Dell for desktop, etc. No, I don't have an iPad, and if you'll re-read my signature, you'll note it's a joke.

    And, as far as you "developing" apps for the iPhone, I'm sure you're amazingly successful.

    I've been in this industry a long fucking time, and I've seen shit come and go. But this time, the consumer isn't even a thought. This is two companies arguing over who gets to put ads on our devices whether we want them there or not. And that's horseshit, IMO.

    Oh, and thanks for the course on how software works. I'm sure you're quite successful.

    --
    Sent from your iPad.
  27. Not a Fanboy by Anonymous Coward · · Score: 0

    I am no Apple fanboy by any means. Hell, I never even purchased an Apple product, ever. A friend did gift me an Itouch. However, I must say though, the absolute monopolies these companies are creating / controlling are beginning to freak me out. Everyday, I read about something. If I had to choose between Google or Apple, I side with Apple. Google gives me far more the impression that they are working against my privacy toward exploitation than Apple does. I'd deal any day with proprietary devices rather than intrusive exploitative relationships. I'll do my own research thank you. If these freaks would spend less time on adverts and more time on content, maybe they could hold the attention of people long enough to make a buck. Would you let your neighbor find out your search habits are? Should they know every little thing about you, what you like? I doubt it. Tell me then, why would you ever TRUST ANYONE beyond those closest to you to know what brings you happiness and pleasure. Why should you even PUT that upon a stranger? People these days have a really screwed up view over what relationships and trust mean and how they are built. What these companies propose toward their users and PROOF that this is true. This abuse toward the consumer against the very nature of what a respectable relationship is, must stop.

    1. Re:Not a Fanboy by pandrijeczko · · Score: 2, Insightful

      I'm like you, I've never bought an Apple product & the only thing I own made by Apple is a Touch given to me by my missus when she upgraded to an iPhone.

      Over here in the UK, Apple has never been a big player anyway (sure, that may change from this point onwards) and despite 30-odd years of both working with and messing about with computers, they've never made anything at a good enough price that was better than other cheaper options. Recently, they've got too greedy and too closed, just giving me one more reason not to buy their stuff.

      But I would side with Google here. I do have concerns about privacy when using their stuff and I hate advertising - but they make a lot of neat stuff, it's made using open standards and as a Windows/Linux user, it's great that I their stuff works on both platforms pretty much equally well.

      The actual problem is more intrinsic - personal information is valuable to *any* company, not just Google, and privacy is an issue for most people nowadays because they don't bother to stop and think about the type of information they are potentially revealing on applications like Facebook, Hotmail, Gmail, etc. It is entirely possible to make use of these applications provided that you think about what you are revealing about yourself and not put the responsibility for you personal information into the hands of some big faceless corporation.

      It's not *just* about Google, it's about education and making people realise that the safest place to store your information is somewhere where only you can get to it.

      --
      Gentoo Linux - another day, another USE flag.
  28. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    What I still can't figure out is why developers are putting up with this in the first place. I remember reading something a few weeks ago about some development houses complaining about Apple's tactics, then saying they have no other choices. When your target device's manufacturer keeps pulling all of these stupid moves, isn't it time to investigate Android/WebOS/Symbian/anything else out there?

  29. Me no liek by dandart · · Score: 1

    Me no liek ads. Me wantsh Adblock for teh mobiles. But noooo! >o<

  30. Re:looking at the app store lockin as well! OSx AL by Anonymous Coward · · Score: 0

    Yes! Yes! This!

    Because abusive monopoly is the same as NO MONOPOLY.

    You freaking moronic tool.

  31. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    And, as far as you "developing" apps for the iPhone, I'm sure you're amazingly successful.

    I'm sure you're quite successful.

    Scare quotes and repeating your sarcasm... Just a hint: when you sound simultaneously like a crotchety old timer and an eleven year old boy, you've lost the argument.

  32. Re:Christ! Really? It's come to this? by Monkeedude1212 · · Score: 4, Insightful

    For fuck sake, they're ARGUING OVER THE RIGHTS TO PUT FUCKING ADS ON OUR PERSONAL DEVICES.

    I think thats where you are making the mistake. The iPad is not your personal device. Its Apple's, and they have shown that with their previous practices.

  33. Re:Christ! Really? It's come to this? by Splab · · Score: 1

    Don't know about your subways, but the one in Copenhagen is boring - would think it was awesome to have that kind of gimmick - still wont buy it, but as long as I can choose not to look at it it's fine by me.

    (They did a trial at the train stations where commercials where blasted out through speakers, that bothered a lot of people since you can't just look away.)

  34. Ok but... by Endo13 · · Score: 2, Insightful

    how is it even possible for Apple to be anticompetitive in this case?

    I thought under US law, being anticompetitive means either forming a collusion with most of the other major players in the same market or leveraging a [near] monopoly to lock in another market.

    --
    There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
    1. Re:Ok but... by LynnwoodRooster · · Score: 1
      Actually, it's very similar to laws against car companies forcing you to use only factory parts to maintain your warranty. It's damaging to the consumer who OWNS the product. Ford, Toyota, BMW cannot restrict your rights as an owner of that car by mandating you must use Ford/Toyota/BMW brand oil filters or tires or fuel pumps when servicing your car to keep your warranty/functionality of the vehicle.

      .
      This isn't about Apple and Google duking it out, this is about Apple mandating that developers must only use Apple-approved solutions on a device that you own outright (not Apple).

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    2. Re:Ok but... by Zelgadiss · · Score: 1

      From the way things are going now, their iphone platform will be a "near monopoly".
      It will be a repeat of MS Windows.

      And don't use market share to argue it won't be.
      Nokia and RIM are both just running on inertia now, it only a matter of time both they croak.

      The best we can hope is Google's gambit that is Android will beat back the tide.

      You can view this news as a pre-emptive warning from the FTC.

  35. Re:Christ! Really? It's come to this? by medcalf · · Score: 1

    You need to look up the term "rent seeking". In fact, you probably need to start with rents and fee simple and such before you progress to more advanced topics like gaming the system of ownership. It may or may not be a good thing (and it's probably, on balance, neutral), but it's not rent seeking.

    --
    -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
  36. Re:Christ! Really? It's come to this? by Pojut · · Score: 1

    More entertaining than the advertisement was the reaction of other people in the car: some looked interested, some looked confused, and one woman looked like she was ready to jump out of her skin.

    It did catch us all off guard. I mean, think about it...you're just speeding through a subway tube, when suddenly some pixelated, smiling woman is drinking coffee on the fucking wall.

    If that doesn't give you nightmares, go watch Return to Oz. If that doesn't give you nightmares, you aren't human.

  37. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 1, Insightful

    What I really don't like is stuff like when I've paid a lot of money to watch a movie and they still expect me to sit through a bunch of ads.

    Like when you pop in a Bluray movie and you can't skip the previews?

  38. Re:Christ! Really? It's come to this? by awjr · · Score: 1

    Yes you do, you just don't understand why.

    The actual cost to you would be site subscriptions and all apps costing you money.

    Society is not prepared to bare this cost.

  39. Re:Christ! Really? It's come to this? by forand · · Score: 2, Insightful

    Ad serving networks have been plagued by serving up malware to unsuspecting users for some time. When such a thing happens on a well respected site, for instance the a major news site, many here, rightfully, get angry at the site for not policing the advertising being served to their users. If Apple is willing to ensure that no such malware will be served to my device and that the ads will comply with certain standards then I am all for it. If, however, Apple does no oversight and lets any crap onto my device then you have a point. Choice is a Good Thing, but I strongly suspect most owners of Apple products would CHOOSE not to have intrusive or abusive ads.

  40. Re:Christ! Really? It's come to this? by MacGyver2210 · · Score: 1

    If you make whatever you make for Android, I'll tolerate your ads. I won't, however, buy iCrap to see them on.

    --
    If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
  41. Re:Christ! Really? It's come to this? by farble1670 · · Score: 4, Informative

    not really.

    apple nor google put ads on iphone or android devices. the ads go in the apps that developers write. i don't like ads any more than the next guy, but developers should have the freedom to use them to try and obtain compensation for their time, if they so wish. if *you* don't like it, don't use the app.

  42. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    This is two companies arguing over who gets to put ads on our devices whether we want them there or not.

    Well, not really. The Apple agreement basically says that you can't use an ad provider that collectes a lot of demographic info and also plays in the mobile business. The reasons for this are clear. Apple doesn't want Google ads collecting user demographic and usage information as a tool for improving android. Other than that the agreement says you can use whatever ad service you like.

    Personally I don't mind ad supported web sites or applications as long as the ad isn't sucking my CPU dry (ie no flash) which is why I run flash block, not ad block. I have no problem with a company that goes to the time and expense to create something I like making a living.

    Sometimes the attitude of the people here surprises me. I have no idea why a significant portion of the slashdot community thinks they should be able to have whatever they want, how they want it, if they're not paying for it. Don't like Ads? Buy the app. Oh, you don't like commercial software you say? Then write it yourself. There is a ton of ignorance in this community about what antitrust and monopolies are. Here's a hint. Apple is no where near a monopoly. Here's another hint; You cannot have a monopoly in your own products.

    Posting as AC because I spent 15 mod points modding down idiots in this post

  43. Re:Christ! Really? It's come to this? by IndustrialComplex · · Score: 1

    Hah, I'd actually like to see that, where on the Metro was it?

    (Currently ride the Blue Line in to DC)

    --
    Out of modpoints but really liked a post? 1BDkF6TtmmeZ3yqXbz9yhdYVqRYnwFoXDj
  44. Why not split off? by MacGyver2210 · · Score: 1

    If the problem is that AdMob is owned/operated by Google, why not just make it its own company? Unaffiliated with Google except for being built originally by them. AdMob, Inc. could do - well, just that: serve ads. Then it would meet Apple's criteria for allowed advertising and it would be a pretty simple move by Google, and a big "Up Yours" to apple. If Apple doesn't allow it after that, I think it's a pretty clear-cut anti-competitive move.

    --
    If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
  45. Re:Christ! Really? It's come to this? by IndustrialComplex · · Score: 1

    Holy shit, really?

    That's a bit too far in my opinion. What did it do? Send a pairing request from a device named "BuyPizza"? Or did it go further than that?

    --
    Out of modpoints but really liked a post? 1BDkF6TtmmeZ3yqXbz9yhdYVqRYnwFoXDj
  46. Get the fsck off my lawn! by logique · · Score: 0, Flamebait

    Seems like Slashdot is nothin but a bunch of good-fer-nuthin whiny snotty-nosed geeky-wannabees.

    Complain when Apple don't want to carry a particular product in their App Store; Get a clue people! - it's their friggen store! Does a Ford dealership have to sell GM cars? Get over it.

    Complain when Apple sell a locked down appliance ; (check: iPod, iPhone, iPad) - if you don't like it, don't buy it! (Duh!)

    Compare Apple to Microsoft in a bad way: Now you are really showing what a whiny clueless bunch of snots you really are;

    • Microsoft was/is a monopoly => Apple is not (there are other places to get your Computer/Phone/MusicPlayer/Music/TV Shows/etc).
    • Microsoft acted illegally in it's position as an effective monopoly... and not just in the BS browser fiasco (probably MS worked the DOJ into following that lame line);
      what was worse than the Browser 'war' was MS using their power to Stop ALL major OEMs from even offering an Alternative OS (even a boot time alternative), effectively killing any OS competitor before they started:
      Anyone here old enough to remember BeOS (Multi-user, Multi-tasking, Multi-threaded OS that booted in 20 seconds on mid-90's hardware?) - They could not even GIVE it away because of MS's threat to the OEMs.
      Anyone remember more recently on MS's ballot stuffing shenanigans with the ISO (resulting in an ISO standard, breaking all of the committees own rules, and producing a standard to which there exists even now - not a single implementation!)... and the nasty still continues (head on over to Groklaw for more nasty MS behaviour)...

    Now get the fsck off my lawn!

  47. Re:Christ! Really? It's come to this? by Pojut · · Score: 2, Informative

    It was on the Red Line, between Farragut North and Metro Center (were going into DC when we saw it)

  48. Not so easy... by bashibazouk · · Score: 1

    Except through my history of owning an iphone a number of apps have gone from the purchase model to ad supported model via updates that listed no such thing in the documentation of what the update does. I've deleted or not updated every one that has done so, but still...

    It's a problem with the iphone and probably other platforms that is not talked about much. Being very weary about updating. I have way too many apps that I will not update for various reasons. Generally a bad habit to get people used to...

    1. Re:Not so easy... by Bing+Tsher+E · · Score: 1

      I hope you made sure you one-starred the app before deleting it.

    2. Re:Not so easy... by dzfoo · · Score: 1

      Not only that, but the description of Apps do not typically mention the collection of location or other identifying information.

              -dZ.

      --
      Carol vs. Ghost
      ...Can you save Christmas?
  49. Re:Christ! Really? It's come to this? by dayznfuz · · Score: 2, Insightful

    As long as developers stick with the "I only put ads in the free version" mentality, that's fine. But, let's be honest, if a developer can get away with it, they'll put it in paid apps as well -- "well, it'd be MORE expensive if I didn't have the ad in there". There is precedent, you know. Several games over the years have put ads into the games (ie "billboards" on car racing games). It's subtle, but there. Then there's cable TV. They used to have fewer commercials then regular TV. Not anymore. Movie theaters now show ads before the movies start, despite the fact tickets continually go up in price. Hell, Dishnetwork started putting up ads at the bottom of my guide screen. I screamed bloody murder, and THEN they told me how to turn them off (you have to go about 3 screens deep in the setup menu). iAd makes ads easy, prettier, "less" intrusive. All justifications for a developer to stick them in, even if it's a paid app.

  50. Re:Christ! Really? It's come to this? by Dog-Cow · · Score: 2, Insightful

    The problem here is that you are 100% wrong. There is not a single application included in the stock software that serves an ad. Every single ad-laden app on an Apple-produced product got there because the owner/user downloaded it.

  51. AdMob was bought by Google by Anonymous Coward · · Score: 0

    AdMob wasn't built by Google, Google -just- purchased AdMob, and beat Apple to it who were also persuing AdMob. When Google bought AdMob, Apple bought the company that has become their iAd's service. Now Apple is directly targeting AdMob by effectively barring them from the AppStore by barring them from collecting analytic information on the Ads they serve.

    This is text book anti-competitive behavior. The only question is whether Apple has sufficient marketshare or market impact for it to become illegal behavior. That's what the DOJ and FTC are investigating.

  52. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  53. Re:Christ! Really? It's come to this? by WeatherServo9 · · Score: 1

    It was on the Red Line, between Farragut North and Metro Center (were going into DC when we saw it)

    I don't think that's correct, there's one between Metro Center and Gallery Place, and then between Gallery Place and Judiciary Square. This is only on the Glenmont side of the tracks (you won't see anything heading towards Shady Grove). Between Gallery Place and Judiciary Square has been turned off recently though, not sure why.

  54. Re:Christ! Really? It's come to this? by IndustrialComplex · · Score: 1

    Between Gallery Place and Judiciary Square has been turned off recently though, not sure why.

    Too many people freaking out that there is a LADY ON THE SIDE OF THE CAR!

    --
    Out of modpoints but really liked a post? 1BDkF6TtmmeZ3yqXbz9yhdYVqRYnwFoXDj
  55. Re: Dead wrong by Anonymous Coward · · Score: 1, Insightful

    They aren't blocking ALL analytics; only other companies analyitics.

  56. Re:Christ! Really? It's come to this? by Maury+Markowitz · · Score: 1

    The problem here is that you are 100% wrong. There is not a single application included in the stock software that serves an ad. Every single ad-laden app on an Apple-produced product got there because the owner/user downloaded it.

    Bingo!

  57. Re:Christ! Really? It's come to this? by kumanopuusan · · Score: 2, Informative

    This (or something operating on the same principle) has been around for more than 6 years on the Ginza line in Tokyo. The Japanese term for it roughly translates to large tunnel interior advertising. According to this article, the first installation was in Atlanta in 2001. There's also a picture of the advertisement itself.

    --
    Use of the words "good", "bad" or "evil" is almost invariably the result of oversimplification.
  58. Re:Christ! Really? It's come to this? by Pojut · · Score: 1

    there's one between Metro Center and Gallery Place

    you're right, THAT's where it was. Thanks for the clarification!

  59. Yes this is bs by Anonymous Coward · · Score: 0

    As soon as I read the part about Apple being restrictive I knew the whole article was BS.

  60. Re:Christ! Really? It's come to this? by HermMunster · · Score: 1

    They aren't arguing over that. They are arguing over restraint of trade. It may seem that because ads are front and center, but it is the idea of restraining your competition that has brought the heat.

    --
    You can lead a man with reason but you can't make him think.
  61. Re:Christ! Really? It's come to this? by tomhuxley · · Score: 1

    I really hate my cable company, do you want to try another analogy?

  62. Re:Christ! Really? It's come to this? by broken_chaos · · Score: 1

    It's part of the 'theatre experience'.

    Speaking of theatres, even in just the past 12-18 months, the amount of ads (not previews, but ads) has tripled or more. Five years ago, you'd sit through some (maybe) corny slides if you were early, and then 3-5 movie trailers. A year ago, you'd sit through those corny slides, an ad (maybe two), and then 3-5 movie trailers.

    The most recent movie I saw in theatre (with about a 14-month gap between theatre visits) had the corny slideshows, about 7 ads, and around 3 previews. Talk about overkill on the ads.

  63. Re:Christ! Really? It's come to this? by Bing+Tsher+E · · Score: 2, Insightful

    Then don't download the software. I write apps for a living; either I charge you money up front or I put ads in the application, and I give you the option of which you want.

    I'll download the software, then I'll give it a one star rating, then I'll delete it. And I won't be alone.

    Enjoy your ad revenue. Maybe you can buy a coffee with it.

  64. And how will iAd stop malware hosting? by Anonymous Coward · · Score: 0

    And how will iAd stop malware hosting? Will it only be possible to use Apple controlled Ad Servers and load your ads on these machines? If so, how will apple stop their ad servers serving up malware? After all, other sites have failed to do so (including banks et al).

    What's happening is that this malware scare is Apple's way of making you want their lock in. It's Bullshit, but you'll chow down because it's *Apple* bullshit.

    1. Re:And how will iAd stop malware hosting? by forand · · Score: 1

      Putting in a filter that only allows basic static HTML would be a simple, effective, and much needed method to obtain what I describe.

  65. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    This really is the only answer. I have a Touch and I wont go near any apps that have advertisements on them. I've pretty much regulated my Touch to being a media player at this point because I find the app store a littered mess of nothing but an ugly ad field. It's not worth it.

  66. Re:Christ! Really? It's come to this? by Bing+Tsher+E · · Score: 1

    Every single ad-laden app on an Apple-produced product got there because the owner/user downloaded it.

    And every downloaded app on an Apple-produced product can be given a one star rating.

    Eat it. You cooked it.

  67. Re:Christ! Really? It's come to this? by aetherworld · · Score: 1

    For fuck sake, they're ARGUING OVER THE RIGHTS TO PUT FUCKING ADS ON OUR PERSONAL DEVICES.

    Are we supposed to feel sorry for them? Fuck them and their ads. Do not want.

    Um no. They are arguing over the rights to let other developers use only their service to serve ads to you and get a fair share of the ad revenue for themselves.

    Wow, that confused even me. The point is, Apple doesn't put ads on your device (I think, ... correct me if I'm wrong). They just want to capitalize on what app developers are already doing, which is putting ads (currently most likely Google Ads) in their own applications. Understandable, but still annoying, I agree.

  68. Re:Christ! Really? It's come to this? by tdandh · · Score: 1

    I've seen those in the PATH tunnels in NYC about 7 years ago - they were advertising Shark Week on Discovery Channel. It's been a while since I've taken that line and do not know if they still have these "flipbook" ads.

  69. Re:Christ! Really? It's come to this? by somersault · · Score: 1

    Fast forward or next chapter works for me.

    --
    which is totally what she said
  70. Re:Christ! Really? It's come to this? by somersault · · Score: 1

    lol.. that's nothing compared to here in the UK. Usually I just turn up a little late, the movies don't start until at least 15 minutes after the claimed time.

    --
    which is totally what she said
  71. Re:Christ! Really? It's come to this? by MaWeiTao · · Score: 1

    That's been in use overseas for maybe a decade. Man, in some ways the US is really behind the times.

  72. not anti trust no matter how annoying by Anonymous Coward · · Score: 0

    There is no obligation for any developer to use iAd. There is no obligation for advertisers to use iAd. Moble ads are an emerging market.
    There is nothing stopping Advertisers from advertising on the platform. The only condition is that you have to be exclusively an ad company.

    This will make the major ad agencies so happy. The only company it makes sad is google.

    So how is this anti-trust again?

  73. Re:Christ! Really? It's come to this? by MaWeiTao · · Score: 1

    I don't like ads myself and I use adblock on my browsers. That said, piss and moan all you want, but companies need to pay for the products, services and content they provide. Either you deal with ads or things get more expensive and you'll be looking at more subscriptions. I realize in fantasy land everything is free and people are willing to work for nothing. But that's not how the real world works.

    I realize there are situations where companies may be trying to squeeze a few extra bucks out of us and this may or may not be one of those situations. But the fact remains that everything costs money and things aren't getting cheaper.

  74. Re:Christ! Really? It's come to this? by Ash+Vince · · Score: 2, Insightful

    For fuck sake, they're ARGUING OVER THE RIGHTS TO PUT FUCKING ADS ON OUR PERSONAL DEVICES.

    Are we supposed to feel sorry for them? Fuck them and their ads. Do not want.

    Remember that this is actually about developers being able to embed adverts in applications or websites. This helps the developers of said applications get paid for the hard work they put in without charging the user directly.

    These companies do not force their adverts into unsuspecting websites, applications or devices. They are able to do it because it provides another revenue stream for the people producing whatever it is that enables them to keep there costs down. Why the hell should people be forced into developing useful products for free and doing it purely as a hobby or charging the end user to use them. This seems to me to be the only choice until the world stops revolving around money.

    I would love to go back to developing free, open source applications but unfortunately I have rent to pay. I could try solely asking for donations and hoping enough people paid me that I could survive, but I got fed up with seeing all my friends earning enough money to buy stuff while I was permanently skint.

    Like it or not there are far too many people who will only pay for something they find useful if you force them into it by charging up front. Even then there are plenty of people who will try and bypass the payment and use what you spend your time producing without giving you a thing back.

    By moving to an advert supported model you can at least be sure the company that supply the adverts will pay you a nominal fee that increases the more people find your application useful and download it. If you really want to avoid looking at any adverts on your phone, then you can avoid using any advert supported applications or buying a phone where the cost of the handset is subsidised by the money they make back by showing you adverts.

    Most newspapers or magazines contain adverts to keep the cost of them down, in future things like the iphone and ipad will be no different.

    --
    I dont read /. to RTFA, I read /. to offend people in ignorance.
  75. Let's get this right. by Egdiroh · · Score: 4, Insightful

    !. The terms of service DO NOT block AdMob. It blocks AdMob from having apps on the client gather analytics for it.

    2. The type of AdMob gathers aren't required for advertising. If they were, AdMob's parent google would be out of business, or trying to get us to install spyware all the time.

    3. AdMob could even still use a 3rd party analytics form to gather Analytics for it. Apple doesn't want it's phone competitors to be able to use their advertising businesses to harvest information about Apple's devices (especially those under development), without at least Apple having a chance at that same information.

    4. AdMob could even change their client/server model so that without having the device send the information, the server could collect all the extra information that it's reasonable for them to get anyway.

    5. With out App Eula's that give them permission some of the Analytics gathering that is sacred may even be illegal in jurisdiction that have anti-monitoring laws.

    Apple's move was not a move to give iAd an advantage. It was a move to try to keep analytics from being spyware.

    1. Re:Let's get this right. by pilot1 · · Score: 1

      Apple's move was not a move to give iAd an advantage. It was a move to try to keep analytics from being spyware.

      The reality distortion field is strong with this one. You think Google has a monopoly on spyware?

      If this were about spyware then no one would be allowed to collect analytics. This isn't the case, however, so it isn't about spyware. It's about limiting Apple's competitors.

    2. Re:Let's get this right. by Egdiroh · · Score: 1

      You think Google has a monopoly on spyware?

      No I don't that's why they left the ban in place for ALL their direct competitors.

      If this were about spyware then no one would be allowed to collect analytics. This isn't the case, however, so it isn't about spyware

      This is about spyware, which is why Apple's first change was to allow NO ONE to collect analytics. Apple isn't banning people just now, they were banned. It's letting people back in.

      Apple, really really doesn't like their development to get leaked. The Apple paranoia about their trade secrets is long standing and well documented.

      My main intent was to remind people that Advertising is not Analytics. So this isn't an Advertiser restriction, it's an Analytics restriction. So it doesn't ban AdMob. So it's probably not an AdMob vs. iAd thing, since AdMob isn't even banned.

      Every viewer analytics are actually a new thing.Moreover many of the current analytic gathering practices, especially on iOS where most Apps are sold without a TOS or EULA, are ethically and legally dubious. So really we should be having a discussion about Analytics rather then iAd.

    3. Re:Let's get this right. by pilot1 · · Score: 1

      No I don't that's why they left the ban in place for ALL their direct competitors.

      People who are not competing with Apple can still make spyware. To say their purpose is to ban spyware is absurd. If they wanted to ban spyware, they would ban all spyware.

    4. Re:Let's get this right. by Egdiroh · · Score: 1

      People who are not competing with Apple can still make spyware. To say their purpose is to ban spyware is absurd. If they wanted to ban spyware, they would ban all spyware.

      Yes, and anyone can be a spy. But we still give people security clearances.

      Apple's competitors could conceivably use their Analytics groups for industrial espionage and if they do Apple doesn't even have a good way to find out about it. Independent Analytics groups may try to glean and sell trade secrets from the analytics that they gather, or they may even just announce them. But there is a good chance that Apple will at least know what was leaked. But if there is a continuing problem Apple will probably take steps.

    5. Re:Let's get this right. by pilot1 · · Score: 1

      Apple's competitors could conceivably use their Analytics groups for industrial espionage

      In that case, Apple is still acting to protect itself from its competitors. Its purpose is not to protect its customers from spyware as you suggest.

      Yes, and anyone can be a spy. But we still give people security clearances.

      Being a spy is illegal. Apple isn't saying it's "illegal" to install spyware; they're saying it's "illegal" to be a competitor and install spyware.

      Furthermore, Apple can easily prevent any risk of industrial espionage by using a firewall when necessary. The risk of espionage is a bullshit excuse Apple hides behind. Apple must understand security this basic if they're selling operating systems (or one would hope).

    6. Re:Let's get this right. by Egdiroh · · Score: 1

      Did you say something? I think your comment might have gotten stuck in my firewall.

    7. Re:Let's get this right. by pilot1 · · Score: 1

      That would be your reality distortion field blocking it.

    8. Re:Let's get this right. by RzUpAnmsCwrds · · Score: 1

      !. The terms of service DO NOT block AdMob. It blocks AdMob from having apps on the client gather analytics for it.

      This effectively blocks AdMob, because interactive (web/app) advertising without analytics is unmarketable.

    9. Re:Let's get this right. by Egdiroh · · Score: 1

      This effectively blocks AdMob, because interactive (web/app) advertising without analytics is unmarketable

      Except that points, 2, 3, and 4, from the post you are replying too, explain why it does not. Here they are again for you.

      2. The type of Analytics, AdMob gathers aren't required for advertising. If they were, AdMob's parent google would be out of business, or trying to get us to install spyware all the time.

      3. AdMob could even still use a 3rd party analytics form to gather Analytics for it. Apple doesn't want it's phone competitors to be able to use their advertising businesses to harvest information about Apple's devices (especially those under development), without at least Apple having a chance at that same information.

      4. AdMob could even change their client/server model so that without having the device send the information, the server could collect all the extra information that it's reasonable for them to get anyway

      Every viewer Analytics are a NEW thing. Webpages don't have them, billboards, don't have them, magazines don't have them, TV ads son't have them, radio ads don't have them. Direct mailings don't have them, ... And while they might have started to make their way into computer apps, for the most part they are limited to mobile phone apps. So surely if all those other ads can be sold with out every viewer analytics you can sell them for a phone without those same analytics, not that AdMob would even have to go that far, see points 3 & 4.

      Beyond that, There is a good chance that gathering every viewer analytics from iOS apps is illegal. In many jurisdictions you are not allowed to monitor people without notifying them that you are doing it and/or getting their explicit consent. iOS apps generally don't make me agree to an Eula, and don't provide a terms of service, or if they do, don't do anything to make me aware of it. And since those are the tools that most software developers use to cover there legal obligations with regard to data they collect, there is a chance that those apps are crossing the line.

  76. Re:Christ! Really? It's come to this? by severoon · · Score: 1

    Can anyone link a video of this thing? I'm curious to see what we're talking about.

    --
    but have you considered the following argument: shut up.
  77. Bluetooth SPAM, great. by rsborg · · Score: 1

    Quite. I was walking past Pizza Hut the other day and they were trying to send their bluetooth shite to my phone.

    Did it look something like this? Truly pernicious idea.

    --
    Make sure everyone's vote counts: Verified Voting
  78. Re:Christ! Really? It's come to this? by BarryJacobsen · · Score: 1

    As long as developers stick with the "I only put ads in the free version" mentality, that's fine. But, let's be honest, if a developer can get away with it, they'll put it in paid apps as well -- "well, it'd be MORE expensive if I didn't have the ad in there".

    Then request that the developer release an ad free version that is priced accordingly. Losing a few "ad customers" will not hurt ad revenue all that much. It takes A LOT to even make a dollar from showing the ads.

  79. Re: Dead wrong by Anonymous Coward · · Score: 0

    No, they're only blocking the analytics of companies directly affiliated with other mobile device manufacturers or Mobile OS developers. Anyone else is allowed to get all that analytic information, unless they produce Mobile Phones or Tablets, Mobile Operating Systems, or Mobile focused Development Environments. It's targetted at their direct competition, and nothing else. They're leveraging their control of the iOS and the iOS AppStore to expand into Mobile Ads, and to keep competitors out.
    The very essence of anti-competitive behavior.

  80. Re:Christ! Really? It's come to this? by hierophanta · · Score: 1

    been there done that - dont give starf_cks credit for being that original - it was done ~30 years ago on the NY Q train
    see it here: http://www.woostercollective.com/2009/06/update_video_of_bill_brands_subway_anima.html
    here is more on that project --
    http://www.bboptics.com/masstransiscope.html

  81. Re:Christ! Really? It's come to this? by TyFoN · · Score: 2, Funny

    iAd makes ads easy, prettier, "less" intrusive. All justifications for a developer to stick them in, even if it's a paid app.

    Hmm, I was under the impression that you would "enjoy" full screen adds with this software, and the ability to be taken directly to the product web page inside the application. Definitively not "less intrusive" in my book.

  82. MOD PARENT UP! by dzfoo · · Score: 1

    I ran out of mod points yesterday, so I hope someone else mods you up.

            -dZ.

    --
    Carol vs. Ghost
    ...Can you save Christmas?
  83. Re:Christ! Really? It's come to this? by andi75 · · Score: 2, Interesting

    We have a couple in this country, but the train drivers hate them, because it forces them to go at a certain fixed speed (so the ads look 'right'), screwing up the whole accelleration / decceleration process.

  84. Re:Christ! Really? It's come to this? by dzfoo · · Score: 2, Insightful

    There's a problem with that rationale: When I go to the App Store, free apps typically say "Ad Supported" or something like that. At that point I make the decision to download it and use it. Fine, your point is well taken.

    However, what the description didn't tell me was, "We'll-scrape-all-the-info-we-can-get-to-off-your-device-while-displaying-Ads Supported".

    Why is that? Is it because there is a tacit understanding among developers that the user may decline such wholesale disregard to his privacy? Then they are admitting that their business model is dependent on being sneaky with regards to their customers.

    Is this what you are defending?

              -dZ.

    --
    Carol vs. Ghost
    ...Can you save Christmas?
  85. keep buying apple products by Anonymous Coward · · Score: 0

    I've only been saying this for years now. Keep buying Apple products and you're freedom will be removed. They won't stop until they can control everything. Keep giving them your money, go ahead....

  86. Re:Christ! Really? It's come to this? by dzfoo · · Score: 1

    As I replied above to another comment, I am perfectly fine with downloading and using an Ad-Supported App that announces itself as such, and indeed there are plenty of these in the App Store.

    What they don't announce is all the data they are sneakily extracting from the device while displaying the ads. Why wasn't that part announced in the product description?

    "Supported by selling your personal and location information to advertisers while displaying Ads!" and "New Feature: We'll let X Analytics company track you while you play so that all major advertisers may target you with even more ads outside this app!" just doesn't have the same innocuous ring as "Ad Supported", right?

            -dZ.

    --
    Carol vs. Ghost
    ...Can you save Christmas?
  87. And analytics gathered from iAd by Anonymous Coward · · Score: 0

    And analytics gathered from iAd could give advantages to Apple. Google showing links to iPhones could ALSO give advantages to Apple. What would you say if Google unilaterally decided to ban any Apple related link? Would you then be screaming "No company is suppsoed to HELP their competitors!"? Or would you be crying that Google are using their advantages to discommode a competitor unfairly?

    1. Re:And analytics gathered from iAd by donny77 · · Score: 1

      Apple's internal documents help Apple improve the iPhone. Duh! That's how it works. Google gets to use it's feedback from Android to make a better Android. What is not ok, is using the iPhone stats that are for the purpose of advertising to improve Android. There is no proof Google is doing that, but Apple wants to remove the temptation.

      If Google delisted Apple from their search results, the market would decide the ramifications. People use search engines to get unbiased info. If Google made that decision, I would suspect people would stop searching with Google. The value of Google's product is that they do not tamper with the algorithm.

  88. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    No, the iPad is your device. If you really want to make it so, jailbreak it. But then don't get upset when you install an update and your jailbreak goes away or worse bricks your iPad. Apple doesn't have to continue supporting your device if you don't want to use their service as they choose to offer it. As soon as you installed that update that hosed your jailbreak, you were wanting Apple to keep supporting you by taking advantage of the new features, etc. of the update. You can't have it both ways.

  89. Here is your analogy. by flux4 · · Score: 4, Insightful

    You can't seem to come up with the right analogy? This is slashdot, my friend. Let me put this in terms we all understand.

    So you're driving in your car (of course). You're noticing all these annoying billboards, the bane of Appland. But these aren't just passive billboards: these ones are modern, intelligent ads that automatically spy on you! They know where you're going, where you've been, what your license plate is, that sort of thing. They can guess based on your ride if they should be offering you insta-loans or grey poupon! These are just some of the neat features of electronic billboards.

    Now it just so happens that Apple built your car... yes, you're driving an iCar 4, the kind that Gawker twerps are always trying to jack. Looking good, dog! But Apple has laid down the law: "When it comes to these annoying billboards, only independent advertising companies can spy on you. Oh, and us. But that's a given, I mean, come on." When you do the math, you see that they've excluded the other major car manufacturer from spying on your sovereign self!

    Obviously this very annoying, because THAT manufacturer (named Googledroid) is known the world over for the high quality of thier spying techniques. They are so cool, they know how to capture thousands of wireless networks WITHOUT EVEN TRYING! They can create buzz for a product before the participants even know they're participating! And Apple is trying to rain on their parade, trying to evilly block them from doing what they do best.

    Not from putting up billboards... anyone can do that. It's a free highway. No, Apple is telling the world's best spysters that they can't spy on your iCar. They can spy on all the other cars... and everyone else can spy on you... but by God, in this particular instance there will be no spying.

    And I ask you, in all honesty, is that fair? Can you stand for it? Considering all the issues that the world faces today, can you think of something more vital?

    I certainly cannot. And until Apple guarantees the right of every billboard to spy on me 100%, I don't know how I can ever sit behind the wheel of an iCar again.

    1. Re:Here is your analogy. by Anonymous Coward · · Score: 0

      Other than the basic statement "a modern mobile phone is a car", I fail to see any "good analogy" here. Typically an analogy puts things in a simpler, more easily understood context the reader is already familiar with. Here, with your billboards and spying, you've added all sorts of complexity that has no familiarity, you're just using different words to explain it. Yes, different words are by definition what makes it an analogy - but there's this missing "familiarity" component that makes an analogy a "good" analogy.

      Please try again.

      Thanks.

  90. Re:Christ! Really? It's come to this? by bhagwad · · Score: 1

    They why does Apple claim that jailbreaking is illegal?

  91. Re:Christ! Really? It's come to this? by SoupIsGoodFood_42 · · Score: 2, Insightful

    I don't like adds, but if it means I can download a few neat puzzle games for free, then that's fine by me. And if I know the add isn't going to take me out of the application or do anything weird, then I might even click on one occasionally.

  92. Re:Christ! Really? It's come to this? by SoupIsGoodFood_42 · · Score: 1

    They're only full-screen if you click on them. You can close them at any time and be right back where you were. Sounds less intrusive than any of the adds I've encountered in apps before.

  93. Re:Christ! Really? It's come to this? by SoupIsGoodFood_42 · · Score: 1

    But, let's be honest, if a developer can get away with it, they'll put it in paid apps as well -- "well, it'd be MORE expensive if I didn't have the ad in there".

    Utter BS. I'm sure some will, but what makes you think most will?

  94. Re:Christ! Really? It's come to this? by mattack2 · · Score: 2, Insightful

    Then don't buy(*) the apps that have ads in them. Problem solved.

    (*) I'm calling it 'buying' even if it's a free app.

  95. Re:Christ! Really? It's come to this? by StikyPad · · Score: 1

    The red line is for the immediate loading and unloading of passengers only. There's no stops on the white line.

  96. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    Oh really, StikyPad? Why pretend? We both know perfectly well what this is about. You want me to have an abortion.

  97. Re:Christ! Really? It's come to this? by Ensign_Expendable · · Score: 1

    Then don't download the software. I write apps for a living; either I charge you money up front or I put ads in the application, and I give you the option of which you want. If you find having both of those options unfair, then just pretend I don't offer a free version.

    Actually that's only the case for the general audience. For you, I'd prefer it if you didn't use my apps at all -- you're probably a customer service nightmare, too, and not worth the bother. Of course, you also probably don't actually own an iPad, iPhone or iPod Touch, and are just being a righteously indignant douche; in which case, this is all academic.

    Yes, an ad hominem retort is always the most effective reply.

  98. Re:Christ! Really? It's come to this? by Nyder · · Score: 1

    Then don't download the software. I write apps for a living; either I charge you money up front or I put ads in the application, and I give you the option of which you want. If you find having both of those options unfair, then just pretend I don't offer a free version.

    Actually that's only the case for the general audience. For you, I'd prefer it if you didn't use my apps at all -- you're probably a customer service nightmare, too, and not worth the bother. Of course, you also probably don't actually own an iPad, iPhone or iPod Touch, and are just being a righteously indignant douche; in which case, this is all academic.

    then don't bitch when I pirate your app because i don't want the adds, nor do I want to pay you for your app.

    --
    Be seeing you...
  99. no screen space for ads on my phone by Nyder · · Score: 1

    You know, I have a G1, and there isn't enough screen space for apps, & ads.

    I don't mind them on my computer, since they don't usually take up too much space.

    but on my phone? fuck that.

    If your a developer, screw the ads, make a free version thats missing somethings from the paid version, but don't go putting ads into it. Ask for donations.

    I will not pay for something to get rid of ads, ever. I will hack my way around the ads, or pirate the paid version.

    I see ads like a homeless person panhandling. Really fucking annoying, and usually smell bad. And they want my attention.

    Guess what? I don't give those homeless people any money, nor am I going to give you money.

    --
    Be seeing you...
  100. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    Your reply makes no logical sense to anyone but yourself. If you don't want to pay for an app and you don't want to see ads, then you don't use the app -- simple as that. If you pirate it, you're infringing my copyright; I can not only complain, but bring suit against you and own your cheap ass.

  101. Re:Christ! Really? It's come to this? by nurb432 · · Score: 2, Insightful

    Where are my mod points when i need them.. i agree 100%

    --
    ---- Booth was a patriot ----
  102. Re:Christ! Really? It's come to this? by bhtooefr · · Score: 1

    Because they're not targeting a device, they're targeting users who own the device. And those users are stuck in 2 year contracts that make it hard to switch platforms.

  103. Re:Christ! Really? It's come to this? by Achromatic1978 · · Score: 1
    I like how you called his post "Utter BS" while actually agreeing with him.

    Hint: he never said 'most' would.

  104. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    It tells you something about the advertisers when people actually seek out their advertisements.

    I don't think the Great Grandparent meant us to be amused and desirous of seeing the ad when he mentioned it.

  105. Re:Christ! Really? It's come to this? by donny77 · · Score: 1

    100,000,000 iOS devices (iPhone, iPod Touch, iPad) with easy to market strategy (App Store)

  106. Re:Christ! Really? It's come to this? by Thing+1 · · Score: 1

    If that doesn't give you nightmares, go watch Return to Oz. If that doesn't give you nightmares, you aren't human.

    Which version? 1964, or 1985?

    I really wanna pass the human test.

    --
    I feel fantastic, and I'm still alive.
  107. Re:Christ! Really? It's come to this? by shutdown+-p+now · · Score: 1

    As long as developers stick with the "I only put ads in the free version" mentality, that's fine. But, let's be honest, if a developer can get away with it, they'll put it in paid apps as well

    I can't say how things are in iPhone App Store as I don't have iPhone. But when it comes to Android, they cannot get away with it. Here's why.

    If the developer offers a paid app, and it serves ads, he will get a lot of angry 1-star reviews. So his overall app score goes way down, and he'll likely get a bunch of rants on the store page of his app (it shows 3 comments, not sure if they're random or most recent). This is a consistent pattern that I've seen a few times. Furthermore, ratings change very quickly, and even an extremely popular app, if it starts going downhill, starts to lose rating pretty fast.

    Now, because there are just so many apps in the store, ratings are important. Even half a star above another app can mean a lot more downloads, and being the leader of the pack is simply indispensable.

    Consequently, the "free with ads or paid with no ads" model has become normal for a significant part of apps. What's interesting is that the paid version is often rated higher than ad-supported one (by half a star or so), and if developer only offers the "free with ads" version, there are quite a few user comments requesting paid no-ads version on the app page.

  108. this case is completely without merit; here's why: by vaporland · · Score: 1

    So, Apple invents in-app-based mobile platform advertising to go along with an entire ecosystem enabling them to share the profits with their developers as traditional media dinosaurs are dying a slow technical death, but the FTC is going to try to restrain Apple in the beloved "free market"?

    When is the FTC going to investigate Google for having a near monopoly on internet search advertising?

    I bet Apple wins this case - they will only have a monopoly on app-based advertising within their own product platform.

    You will still see Google's and others' ads when you are browsing the web on your iThing, unless you turn it off in Safari 5 - and what user is going to complain about that? Bully for Apple for sticking their finger in Google's eye.

    Combined RIM + Android smartphone sales exceed Apple's market share, so sorry, no monopoly. iThing is available for one carrier in the US, RIM + Android are available on all carriers.

    I will admit that Apple has a monopoly on innovative smartphone ecosystems, because none of the others have successfully emulated Apple's low cost hardware, high manufacturing quality, imaginative OS and proprietary lock-in. The App Store is just the icing on the cake, or rather, the sizzle on the steak.

    Apple's relentless cost reduction keeps their competitors off balance. The first $199 smartphone was the iPhone 3G, after the iPhone 3GS was released. The latest $99 smartphone is the iPhone 3GS, repriced as the iPhone 4 was released.

    Personally, I am not paying $120 a month to use an iThing, even if it walks on water. Obviously, a lot of other people will, even if call quality is inconsistent at best. The allure of the shiny.

    HP is moving to duplicate this success with the purchase of Palm's WebOS, so there is hope for more competition. I suspect that HP will eventually give Apple a run for their money if their WebOS devices aren't just crappy mobile versions of their flimsy consumer gimcracks. (Thanks, Carly Fiorina, for ruining a once-great American engineering powerhouse! Hope you do better for the state of California...)

    If IOS were available as a product for other manufacturers' hardware and began significantly encroaching on RIM or Android's OS turf, the FTC might have an anti-trust case à la Microsoft 1998. Otherwise, any impartial observer can see that this case is completely without merit.

    Does Google let other advertisers inject ads into their search results? No.

    Does NBC let CBS run CBS-placed ads during NBC's TV or radio programming? No.

    This is what the FTC (and the Adobe / Google whiners) are saying to Apple: you have to let anyone's cat shit in your sandbox. Well, guess what? That's just not going to fly in court.

    The real loser in all this is Microsoft - a tragic waste of a formerly omnipotent money machine, now reduced to chasing a mobile marketplace which is leaving behind the desktop (truck?) paradigm at the speed of light, sucking Dell along in its wake.

    --
    Ask Me About... The 80's!
  109. Re:Christ! Really? It's come to this? by hey! · · Score: 1

    No, they're arguing over the right to make it possible for app developers to offer you the choice of paying cash up front for the app, or to pay by living with ads in the app.

    I usually opt for the ad supported app. In cases where the ads are done in an intrusive and annoying fashion, I usually drop the app because its garbage. In the majority of cases I don't consciously see the ads after a day or so, but in the few apps I use regularly I opt to go for the pay option so that I won't be influenced subconsciously.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  110. Re:Christ! Really? It's come to this? by SoupIsGoodFood_42 · · Score: 1

    Sorry, miss-read that. In that case, does it really matter if some developers do?

  111. Re:Christ! Really? It's come to this? by Anonymous Coward · · Score: 0

    If you're so opposed to ads, why don't you pay for the software? If you won't pay for the software and won't put up with ads, then why should I care about you at all? You're completely useless, and may as well not exist.

  112. Re:Christ! Really? It's come to this? by mldi · · Score: 1

    For fuck sake, they're ARGUING OVER THE RIGHTS TO PUT FUCKING ADS ON OUR PERSONAL DEVICES.

    Are we supposed to feel sorry for them? Fuck them and their ads. Do not want.

    You want free apps? Deal with it. Not all devs put out good shit for free. Support the devs that make that choice because it's a legitimate one.

    Point 2 is that it's not about feeling sorry. It's about antitrust actions. Apple is so scared of a little competition they throw themselves in the middle of the guilty ring when it comes to this.

    --
    If you aren't suspicious of your government's actions, you aren't doing your job as a responsible citizen.
  113. Re:this case is completely without merit; here's w by Zelgadiss · · Score: 1

    When is the FTC going to investigate Google for having a near monopoly on internet search advertising?

    Why? What has Google done to deserve an investigation?

    Are they abusing their position? If so in what way.

    I bet Apple wins this case - they will only have a monopoly on app-based advertising within their own product platform.

    I don't mind really, but the iphone is reaching Windows level in ubiquity, and guess what, that spell "monopoly abuse".

    This news is nothing more then a warning shot to Apple.

  114. Re:Christ! Really? It's come to this? by jordan_robot · · Score: 1

    These have been around for at least four years. Though I'd only noticed them while riding the red line - the "richy rich" line.

  115. Re: case is completely without merit by vaporland · · Score: 1

    To be honest, I was being sarcastic. The point I was making in a roundabout way was that a suit against Google has as much merit as a suit against Apple.

    Apple does not have anywhere near a market monopoly in smartphones. iThing is available on exactly ONE carrier in the US, and Apple's total deployed smartphone marketshare is still dwarfed by RIM.

    I am unclear as to what position Apple is abusing? Access to an innovative form of advertising within their iThing ecosystem - using mobile apps instead of annoying links or pop-ups?

    There is nothing stopping RIM, Google, Nokia, et al, from doing in-app-based mobile platform advertising - on their respective platforms.

    RIM has an app store, Nokia does, Android does too. There's nothing stopping any of them, or HP with their upcoming WebOS, from trying to emulate Apple's approach.

    I seriously doubt that any of these mobile space players would let Apple's cat shit in their sandbox, and the opposite is also true. Litigation will only make Apple's lawyers richer.

    Personally, I HATE advertising and what it has done to human culture. It's every-freaking-where. Before 1890 advertising was informational. Now it's confrontational, in-your-face-tional. "Rolling Stones Live - brought to you by Depends and Viagra!"

    That being said, in the current legal and cultural environment, Apple has every right to control advertising within their iThing ecosystem. If this is a bad idea, it will fail, Apple will lose money, and they will move on to something else.

    The FTC is out of line here...

    --
    Ask Me About... The 80's!
  116. It's the only sensible thing to do by Anonymous Coward · · Score: 0

    It's really the only sensible thing to do, if it's done safely. Therapeutically, there is no danger involved.

  117. Re:Christ! Really? It's come to this? by severoon · · Score: 1

    I think I don't care what the advertiser, the great grandparent, or you meant for me to do. :-> I want to see the ad.

    There is something very wrong with a mindset that against advertising to the extent that you would prohibit people that want to view an ad from viewing it. The advertiser wants me to see it. I want to see it. What does your opinion have to do with the proceedings?

    I'm all for making ads readily available. I wish I could set my TiVo to record ads for things I'm interested in...like when I'm buying a car, could I have my TiVo tape all the car advertisements please? That would be most excellent, particularly if it means I am not compelled to fast forward through them when I have no interest in buying a car.

    I do not have a problem with ads in general. I only have a problem with being forced to watch ads for products I do not want. More to the point, why would a company want to pay even one penny for me to see a tampon ad when I do not have a vagina? Surely, we can use technology to figure out a better solution to this than the firehose method of distributing ads.

    --
    but have you considered the following argument: shut up.