FTC To Examine Microtransactions In Free-To-Play Games and Apps
A post at GamePolitics points out that the Federal Trade Commission will be looking into free-to-play mobile games that rely on internal microtransactions as a business model. Many such games are marketed for children, and there have been a spate of cases where kids racked up huge bills without their parents' knowledge or explicit consent.
"The in-app purchases have also catapulted children's games such as Smurfs' Village and Tap Zoo, by San Francisco-based Pocket Gems, into the ranks of the highest-grossing apps on iPods, iPhones and iPads. But the practice is troubling parents and public interest groups, who say $99 for a wagon of Smurfberries or $19 for a bucket of snowflakes doesn't have any business in a children's game. Though a password is needed to make a purchase, critics say that the safeguards aren't strong enough and that there are loopholes. 'Parents need to know that the promotion of games and the delivery mechanism for them are deceptively cheap,' said Jim Styer, president of Common Sense Media, a public advocacy group for online content for children. 'But basically people are trying to make money off these apps, which is a huge problem, and only going to get bigger because mobile apps are the new platform for kids.'"
'Parents need to know that the promotion of games and the delivery mechanism for them are deceptively cheap,'
Why? Delivery mechanism and its costs hardly matter, it's the content. In fact seller should be allowed to give their services any price they want.
In all honesty, they are two completely different issues. I have a problem with any app that relies microtransactions and gameplay that exploit well known weaknesses inherant to humans neural network to turn a massive profit.
I'd place these social games up there with gambling and alcohol.
Yes, no need for the world to be a pleasant place to live when instead we can be on constant vigil for every sort of scam imaginable. One of the functions of civilization is to reduce the need to constantly watch for predators.
That said, apps that encourage kids to spend real money for shit like costumes etc. are treading on moral thin ice. The better ones would separate the concepts of player and account holder, put limits on the amount that could be spend by a child, and would put tools in for the parent to further restrict / shape the experience as they saw fit.
$19, let alone $99, is not a bloody "micro-transaction". The original micro-transaction idea was talking about sub-dollar amounts (eg 5 cents to view a web page). Now days idiot games/web journalists apply the term to mean "online trading of money for in game goods and services".
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CINC, 4th Penguin Legion
I've never been anywhere near either of the games mentioned in the summary and can't check their websites from the office. But if those prices quoted for in-game items are correct (and not a case of dollars being switched for cents) then I start to smell a scam.
Surely no parent would ever "ok" a purchase like that from their kids (and these do sound like child-oriented games). I sounds at least plausible therefore (though I can't say more than that without evidence) that some of these games are making it as easy as possible to circumvent payment protections and giving active encouragement to do so.
Normally, my response to such cases is "parents, watch what your kids are doing". Certainly, that mother the other week complaining about MS allowing her kid to spend money on Xbox Live got no sympathy from me. I use Xbox Live myself and know that it has robust protections built in if you take the 10 seconds needed to switch them on. However, if things do start to veer more in the direction of outright scam (and I'm not saying that this does, just that those prices, if correct, might suggest it) then things get a little murkier. It starts to feel more directly like asking kids to steal from their parents, which brings me onto the obligatory Penny Arcade.
Where's the parental oversight? He kid could just as easily be making calls to Cambodia and frequenting 1-900 numbers. If they're old enough to make virtual transactions it's a good time to start teaching them about personal finance. If a parent signs a contract with a company and then hands the device that's signed for to his child, the parent is STILL ultimately responsible.
Buying smurfberries with someone else's money after you run out is very common in real life. It's called "raising taxes to fill a budget gap".
That sounds pretty reasonable until you realize that it's a smurf-sized wagon.
Lack of proper parenting strikes again.
I don't see the problem here, thats a smurfin' great deal, especially when you consider how long it would take to smurf all those berries manually.
See, that's where my general sense of unease with all iOS devices comes from: This is a walled garden which is primarily designed to take your time and money (both precious resources by my standards) and generate a nice profit for Apple. Spending money is made so easy it happens almost without you noticing - that is, until you get the bill. Want to power up your device? Press a button? Please register your credit card first. This is like a phishing website turned into hardware.
And all that mostly just for mediocre, (Adobe) flash-game like entertainment. Almost no productivity. The only application for the iPad that I could see is the one I am still waiting for: an iPad which is responsive and accurate enough to actually perform well as a sketch pad for artists, i.e. like a Wacom Cintiq tablet monitor.
It would be interesting if everyone got a chance to try out their pet sociological/political theories, but I think we're probably better off without some of those theories being put to the test. Not that it wouldn't be fun saying, "I told you so!", but the loss of human life would be quite regrettable.
This is a storm that's been brewing for years now. On EQ2 servers they sold in-game money for real money, then once you were in the gave there was a goblin that was basically a slot machine... They took the goblin out eventually, but that kind of misses the fact that if they are saying the in-game money has real value, the ENTIRE game is a slot machine.
But basically people are trying to make money off these apps, which is a huge problem...
People are trying to make money off their work? Those bastards!!
Ok, I understand the point he was trying to make and I agree with it - Smurf's Village takes advantage of children to make much more money than is considered "the norm" for the industry but to complain that people are trying to make money off of an app is an utterly stupid complaint.
Devs are intentionally using poor UI design to trap you in to using up the precious 'gems' that you paid real money for.
Team Lava and Strom8 are notorious for this. Team Lava for its new Farmville clone and other themes do not give any confirmation when you accidentally tap the wrong part of the screen. Their policies are to never refund anything.
I hope the FTC throws the book at them.
Settings->Restrictions->In-App Purchases and turn it Off. Problem solved with no parental excuses. While there are there might as well setup any other restrictions that are needed.
-Xen
I can't really agree, partly because it really looks like Steve Jobs isn't controlling these applications.
Don't thank God, thank a doctor!
part of it is that password is needed for free apps and it after that you don't need the pass word for up to 15 min after that so maybe it free apps did not need a password it would make so it's not so easy to pay for stuff in app.
It's like the directv system free VOD does not need you say yes to buy this for XXX but PPV VOD has a on screen pop up saying do you want to buy X for X.XX yes / no?
Make so no password is needed for free apps but any payed or in app buy for real money has a SYSTEM POP saying do want to pay X for X yes / no and then ask for the pass word.
The thing that gets me in the size of the these "micro" transactions. Seriously, $99 for Smurfs on mobile game is crazy, that's the price of 2 full blown console games and all that does is get you in the door to buy more shit. While this an extreme, and obviously exploitative example it is far from uncommon. I mean look at WoW, $15 to dollars to move a character after realizing the server you leveled on has shit for end game potential, this should be a free but limited service to improve the player experience. $15 for a an in game pet, yes I know a portion goes to charity but its a damn pet. Throw in there DLC, I quit playing my Xbox partial because it really pissed me off when I bought Dragon Age and not 10 hours in they where hitting me up for more money to unlock a quest line. A hour or so extra content? Two bucks? Nope more like 15.... WTF does that come a kiss?
While I don't really have a huge problem with the idea of micro transactions, keep them micro. In game item, 1-2 dollars max. Extra hour of content, less than a dollar. Any more then that I can find a plethora of other things in real life that offer more bang of the buck. Personally I evaluate games by price/per of playtime. I refuse to pay $50 for game that is going to keep my attention for less then 50 hours, yes this can include multi-player and overall replayability, any less that and it probably wasn't very fun away.
Just my 2 cents....
Having the FTC look at these games is the last thing some of these games want. For those who aren't aware a lot of them are thinly disguised online gambling.
Usually once you've played a while the best way to power yourself up is to buy some sort of box or item that has a rare chance to really power you up.
People spend thousands trying to get "lucky".
The child is not entering into the contract as children cannot legally purchase cell phones. The parent purchased the phone and signed the contract for the family plan and then handed the phone to a child. If you read the fine print of the terms and conditions of your cell phone company, it basically says "You are responsible for any charges incurred while using the service". So, parents should wise up and set up restrictions or deal with the consequences that will occur if they don't. Doesn't anyone remember 900 numbers for kids from the 80s?
When I first started reading the title, I thought it was going to say "FTC to examine Microtrading"
But that would make too much sense :-(
"When information is power, privacy is freedom" - Jah-Wren Ryel