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Google/Facebook: Do-Not-Track Threatens CA Economy

theodp writes "Google and Facebook are warning legislators of dire consequences if California passes a 'do-not-track' bill. The proposed law would require companies doing online business in the Golden State to offer an 'opt-out' privacy mechanism for consumers. Senate Bill 761 'would create an unnecessary, unenforceable and unconstitutional regulatory burden on Internet commerce,' reads the sky-is-falling protest letter bearing the stamp-of-disapproval from Google, Facebook, Yahoo, Amex, Acxiom, Experian, Allstate, Time-Warner, MPAA, ESA and others. 'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet, and would make them more vulnerable to security threats.'"

60 of 363 comments (clear)

  1. MPAA and Google by x*yy*x · · Score: 4, Insightful

    Would you really want MPAA to get limitless power to track your every movement? What next, install tracking equipment and video cameras in your home so can MPAA can make sure you aren't making backups own your movies? After all, that would be really good for MPAA and barring such would "unnecessarily burden MPAA and movie studios business".

    It's actually an interesting thing among slashthink. This is one thing Microsoft is doing right. You don't see Microsoft among the privacy invasive companies like MPAA, Time-Warner, Google, Facebook, ESA etc.. That's because they don't want to track your every movement. Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy. Still most here think MS is evil and Google is some kind of white knight. Well, a few quotes.. Eric Schmidt: "We try very hard to look like we're out of control. But in fact the company is very measured. And that's part of our secret.". And Schmidt: "If I look at enough of your messaging and your location, and use artificial intelligence, we can predict where you are going to go ... show us 14 photos of yourself and we can identify who you are.", and again, "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

    1. Re:MPAA and Google by ThunderBird89 · · Score: 3, Informative

      Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy.

      I would argue with that, based on the amount of calling home Windows does, as well as the number of security holes in Windows enabling a breach of privacy...

      --
      Hyperbole: I use it liberally!
    2. Re:MPAA and Google by starfishsystems · · Score: 4, Insightful

      Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy.

      Well, not really. First of all, you buy it and you do lose your privacy. Microsoft has been caught playing all kinds of tricks over the network. And it was among the first to try it. Others followed its example. A more accurate characterization is that if it can get away with it, it will.

      But that's only one, rather generic, thing to worry about. What makes Microsoft special is its efforts to monetize DRM. This is something it has been building towards for over a decade now. It's naïve to think that software buyers are Microsoft's only customer. In fact you do see Microsoft hanging out with the likes of MPAA and Time-Warner. You're just not invited to the table.

      --
      Parity: What to do when the weekend comes.
    3. Re:MPAA and Google by Runaway1956 · · Score: 2

      "Microsoft sells you software. You buy it, they're happy,"

      OBVIOUSLY, you haven't read a EULA from Microsoft in the past - ohhhh - 30 years. YOU BUY NOTHING!!! You don't even lease or rent it. You merely pay for their permission to use it. And, if you change your hardware, you're supposed to pay them again, for more permission. Change your legal name, pay again. Change your underwear, pay again. Why do you think Microsoft geeks spend so much time in their mama's basements? They can't afford to change their underwear, socks, hardware, software, place of residence, or anything else!

      Get a clue, dude. If you're going to be fanboi, you should at least know as much about their EULAs as most slashdotters know.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    4. Re:MPAA and Google by miltonw · · Score: 2

      This is, basically, the same old problem: How do you protect people from their own stupidity?

      People give out too much information just because some site asks for it, then they object when the inevitable result happens. Or they publish information on Facebook or Twitter and are surprised that shows up elsewhere. So some politician thinks they can buy votes by "passing a law".

      But people don't change and still do stupid stuff with unfortunate consequences and politicians promise to "fix it" with yet another law.

      You can't fix stupid.

      Yes, there is also information out here on the Internet that people haven't volunteered -- but this stupid law won't change that at all.

      The law is stupid because it doesn't address the source of the problem -- it will only make things worse.

    5. Re:MPAA and Google by Runaway1956 · · Score: 2

      "provided information", full stop right there. No qualifiers, no quantifiers needed, period.

      IT'S MY COMPUTER! IF I DON'T INTEND FOR IT TO COMMUNICATE IT WILL NOT COMMUNICATE!!

      Now, which part of that do you not understand? If any, please let me refer you to your community college for a course in "Reading Comprehension 101".

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    6. Re:MPAA and Google by Doctor_Jest · · Score: 4, Insightful

      You're half right. Microsoft is notorious for the very thing you claim they don't do. They are in bed with the MPAA/RIAA, and a copy of Windows phones home more times than a kid at his first day of summer camp. Google isn't a white knight because they're a corporation in it for the profit. All corporations are evil. They do not care about us, nor do they care who they exploit to get more money.

        The quote "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place" reminds me of the position people take regarding privacy and over-reaching government snooping that violates the 4th Amendment. "If you're not doing anything illegal, you should have nothing to hide." And like that statement... It's not about what you do, it's about the power I have over my own life. I shouldn't be at the mercy of tracking software and invasive snooping simply because I'm online. It'd be like every time you went to Wal Mart someone who worked for them or one of the products in the store would follow you around, recording everything you did. What the "do not track" option does is as simple as saying "let me shop in peace." You will know what I buy when I check out or when I make a transaction. Seeing what I pick up and put back on the shelf is really of no concern. Stop selling it to marketeers and attempting to put me in a box that says "likes pie and Febreeze. Let's market Febreeze tasting pie to him!"

      --
      It's the Stay-Puft Marshmallow Man.
    7. Re:MPAA and Google by RobertM1968 · · Score: 2

      It's actually an interesting thing among slashthink. This is one thing Microsoft is doing right. You don't see Microsoft among the privacy invasive companies like MPAA, Time-Warner, Google, Facebook, ESA etc.. That's because they don't want to track your every movement. Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy. Still most here think MS is evil and Google is some kind of white knight.

      What an odd, incorrect conclusion that is! First, Microsoft has filed for MULTIPLE patents (covered right here on /. multiple times) to allow them to track their users' every move for not just their Live! product line, but for Office as well. Second, Microsoft's "Help Microsoft improve _____ (insert name of software her)" program does EXACTLY that - tracks your every move - and they sell the information to their "Business Partners" (or so their ToS and EULA claim). You can find the "Help Microsoft..." things in Internet Explorer, various Live! technologies, the Bing Toolbar and more (this too has been covered on /. recently, including Google pointing out just how well IE and the Bing Bar do such things). As things/time progress, Microsoft is adding MORE tracking and MORE data mining technologies into each of it's products and online services, and makes it very clear they don't sell or give away any of it... oh, except to their "Business Partners" which is a term that covers... well, a vast array of Microsoft "Partner Programs" due to the lack of specific definitions of which business partner group the statement applies to.

      So, yes, while Microsoft hasn't taken a lot of flack over privacy issues - other than perhaps bowing to government pressure numerous times to either censor results (other countries), provide user information without proper due process (this country and others), the rest of your statement is pure nonsense. That they haven't been taken to the mat for it does not mean that they haven't done it (as it's been proven they have), nor does it prove their mindset is against doing such things (as, once again, it's been proven that (a) they DO such things, (b) have filed multiple patents that cover such technologies, and (c) are expanding the reach of such efforts to include more of their online and "offline" properties/programs/tools.

      So, not to slam Microsoft, as of course many companies do such things... the point simply is, you're wrong on all points except them being (recently) taken to the mat over such practices. Get the facts straight, please.

      Now, the difference between Microsoft/Facebook and Google is this. Microsoft claims they may or will or do sell the information to their "Business Partners". Facebook, we know does just that. Google, OTOH, does not - and instead markets on behalf of the advertiser without passing along your info to them. While all may be considered some level of evil, Google seems to be the lesser of these evils, since they keep the data to themselves - and are much clearer over the privacy implications of what options you choose to enabled (like also covered on /. recently regarding the $50M lawsuit against them over Android location tracking, where it actually clearly states that enabling the feature that tracks you and shares that information... hmmm... enables tracking and shares that information (Wow! that's surprising!)).

    8. Re:MPAA and Google by patman600 · · Score: 2

      I'll just leave this here, you can figure out for yourself what's wrong with your statement.
      http://en.wikipedia.org/wiki/Stasi

    9. Re:MPAA and Google by L0rdJedi · · Score: 2

      You'd still end up with an outbound notification. And checking the upstream router wouldn't work in all cases since a lot of home users "upstream router" is just the gateway. Some companies are even using private ranges at the head end, so you don't end up with a real IP address until you're beyond that. If you really want to test for a live internet connection, you need to go to a known good site. If you're Microsoft, you're going to use microsoft.com.

      Why don't you put a packet analyzer and see what kind of data explorer.exe was really sending (if any)? It may have even been checking for new updates (or do you have automatic updates turned off).

      Linux does this. I'm sure Apple does this (there's no other way to automatically check for updates afaik). But when Microsoft does it, it's "OMG! It's phoning home! Those bastards!"

    10. Re:MPAA and Google by hairyfeet · · Score: 2

      A tracphone is $20, has no info about you, you can even shitcan it afterward if you like. Again it isn't like someone at MSFT is going "OMFG He is calling on a Tracphone! He must be like OBL's nephew or something!".

      The guys getting paid to man the phones frankly don't give a shit, all the care about is the key. If you want to be paranoid just use a Tracphone and chunk it afterward, but I'm willing to bet my last dollar the only "logging" they do on those minimum wage help lines is the classic "this call may be monitored for quality assurance" to make sure the dude at the desk ain't making dirty comments or hitting on the females.

      Believe me as I had to set up the PCs for one of those help desks once. Frankly those places only care about metrics, how many customers you can run through the system, and how professional the workers are acting. That is why nearly every helpdesk jockey will say "thanks for calling have a nice day" because they know they get dinged if they don't and they check the call for quality assurance.

      But if you truly believe the minimum wage jockey at MSFT giving you the activation could is secretly triangulating you then may I say this is for you and you might want to contact RMS to find out where he got that uber rare Loongson netbook that he says is the only "free" system on the planet, because you may be a loonie.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    11. Re:MPAA and Google by Web+Goddess · · Score: 2

      You can't address "the source of the problem" without a benevolent eye toward human vulnerabilities. We do volunteer information frivolously "just because some site asks for it" -- in return for a minimal value. That does not make us stupid. That is human nature. Human weakness. The average human does not, and cannot, look ahead that far.

      When businesses capitalize on human nature, human weakness, that's not OK. It's unethical. Our society is afraid to use the statistics of human behavior to say, "business cannot capitalize on the human weaknesses in the manner of a, b, c." Somehow our human weaknesses are ignored, belittled, treated as an unmentionable embarrassment. We cannot say, "50% of humans do "x" therefore you may not merchandise based on "x". Somehow it makes our species feel too stupid, to be seen as a species with limitations to our collective reasoning powers.

      We all (acording to our behavior) long for a white-haired person to trust, to give us a permanent cure to bad breath, etc. Human "weaknesses" (in other words, instincts honed by millenia of natural selection) are exploited, in our lifetimes to an unprecedented degree of sophistication, to sell products. But nobody feels comfortable saying it's wrong. Instead of saying, "All humans trust old folks in a position of prominence, do not market that way!" we say, "People are stupid to trust TV ads showing old folks in a position of prominence." This is completely illogical to blame humans for their instincts!!!

      Dudes! our instincts to trust, or not trust, are completely natural and sane. INSANE is using adverts to place "old folks in a position of prominence" as maketing drones. It's a complete misuse and overthrow of otherwise-sensible and otherwise-useful instincts.

  2. MPAA with them? by conark · · Score: 5, Insightful

    That's not a good name to have associated with the rest. So much for Google not being evil. Maybe they should change their slogan to "Don't be unprofitable."

    1. Re:MPAA with them? by ThunderBird89 · · Score: 2

      Playing the Devil's Advocate here: Yeah, it does. Depending on which way you're looking from.

      You can be profitable by being righteous, but generally, if you can shaft the customer to make more money, without having him find out and stop using your products, sooner or later, you'll be forced to. By others who are less moral than you.

      --
      Hyperbole: I use it liberally!
    2. Re:MPAA with them? by Bing+Tsher+E · · Score: 3, Insightful

      The end user is not Google's customer.

      We are the product they sell to their customers, who are the advertisers.

      The WWW as it is presently composed consists of a lot of end users, a scattering of small operators, and a handful of very wealthy owners of the Central Servers. It's so 'classic 19th century capitalist' that it screams at us, but so few people seem to understand that the entities that own the big servers are not our friends.

    3. Re:MPAA with them? by ThunderBird89 · · Score: 3, Insightful

      This:
      Shareholder: Do !
      Board: Sir, that would be evil, we can't do that for the sake of our customers!
      Shareholder: Do it, or I withdraw my capital, and this company dies!/Do it, and I'll double your salaries personally!
      Board: All in favor!

      --
      Hyperbole: I use it liberally!
  3. Lesson one: there is no free lunch by Anonymous Coward · · Score: 4, Insightful

    Lesson two: If it looks like there is a free lunch, think again. You're losing something worth more than cash up front.

  4. On the one hand, they're right by Compaqt · · Score: 5, Interesting

    The Californian economy is based on this stuff.

    On the other hand, it seems strange that the new American economy is based entirely on

    -hustling stuff via spam^H^H^H^Hemail marketing
    -getting people to click on ads while penalizing sites that ask people to click on ads
    -movies
    -figuring out who you are/what you've bought so you can buy more of it.
    -knowing who your friends are so you can be peer-pressured into buying more stuff.

    It just seems that after you've figured out the basics of food production, housing, metals/commodities, transportation, there's nothing left except for group-brainstorming ethereal "value-adds" like the above.

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:On the one hand, they're right by NixieBunny · · Score: 4, Insightful

      Amen. The notion that everyone is chasing each other's clicks to the bank is mystifying to me. Who's producing actual stuff?

      The worst sites for me are the sites that have millions of electronic component part numbers listed on thousands of pages, but that don't sell any of these parts. WTF???!!!??

      Of course, I'm looking for actual parts because I produce actual stuff to sell.

      --
      The determined Real Programmer can write Fortran programs in any language.
    2. Re:On the one hand, they're right by Khyber · · Score: 2

      "The Californian economy is based on this stuff."

      Bullshit. The CA economy is based primarily from Agriculture and Technology. We were #4 economy in the world BEFORE all of this bullshit. These companies are the reason we're at #8 and FALLING.

      I'll go right out and say it - GOOGLE, YAHOO, THE MPAA, ARE ALL DIRECTLY RESPONSIBLE FOR OUR ECONOMY DROPPING LIKE A ROCK.

      The housing bubble was only a blip compared to the damage all of these other companies are currently doing.

      Any patriotic American would be getting guns right now and aiming them right at Schmidt and company.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  5. Facebook opt-out by Anonymous Coward · · Score: 3, Funny

    Facebook already has an opt-out privacy mechanism called no using it.

    1. Re:Facebook opt-out by Kymermosst · · Score: 2

      That would also require you to not use any site that has Facebook integration. Just because you don't have a FB account doesn't mean they aren't tracking you.

      --
      "Alcohol, Tobacco, Firearms, and Explosives" should be a convenience store, not a government agency.
    2. Re:Facebook opt-out by VortexCortex · · Score: 2

      Facebook already has an opt-out privacy mechanism called no using it.

      Incorrect.

      Please do realize that "not using" Facebook, means not allowing your browser to connect to Facebook... Even if you never directly go to facebook.com, if you see a website with a "like" button, you are using Facebook! How do you think the like buttons know how many (or that none of) "your friends like this"?

      Since HTML web pages, for better or worse, allow multi-server content, any page can request that an image, script or other resource be pulled in from Facebook. The request for the resource contains your IP address (by necessity), and the URL of the page you are looking at, and some browsers even send cookies associated with the individual site, and will set additional cookies if the 3rd party resource returns them in the resource header.

      Even if you have never created a facebook.com account, they may already know a lot about your browsing habits -- They can at the very least, associate your IP address with every page that you see with a like button on it; Most probably, they are also using cookies and/or other cached data (such as a cached JS script or PNG image) in order to track you as well (the script reads data from itself and adds additional resources to the page containing the cached unique ID value -- thus tracking you even with cookies disabled for Facebook.com).

      Just "not using" Facebook means somehow obtaining a list of all domain names, affiliate domain names AND ip addresses that belong to or partner with Facebook, and then blocking them (via host file redirect, and/or firewall and browser settings).

      Note: You can replace the word Facebook above with any company name, Google, Yahoo, Microsoft, they ALL have the capacity to track you, and IMO, need to be slightly regulated -- AT THE BARE MINIMUM LET US OPT OUT!! I don't think it's too much to ask that they obey my wishes, and do not track me when a short and simple header string is included in the beginning of any HTTP request "DNT:1"

      I can then configure my web browser to specify "DNT:0", or omit the header for sites that I don't mind tracking me -- In fact, perhaps those sites will give me a perk in exchange for my personal browsing habits.

      As it currently stands, they give me nothing in return for violating my privacy. I'll gladly pay for search and other currently "free" services if I have to -- At least I'll know who is tracking me, and be able to somewhat control my privacy again (well, at least for the sites that obey the newly proposed legislation and HTTP header.... these are the ones I care about -- the ones so big that they can tell just about everywhere I go online).

      This has been a long time coming -- We've gone a long time without requiring strict regulation of user privacy data. The large web-analytic companies (Google, Facebook, et al.) are not satisfied with collecting a meager amount of data from just their explicit visitors -- We can see where they will go when left to their own self regulation -- Even this page has a "Facebook" spy image on it! Things are out of hand, it's time we started to "Take back the Web", as the Firefox slogan originally promised.

      Note: Google Analytics is most certainly used to track a large swath of the web -- Even if you've never been to google.com and only ever use Altavista or Bing.

      For instance, this page's source contains the following javascript, which adds another javascript tag to the page, ergo, it could perform the above mentioned cookieless tracking technique... And... If this JS doesn't, how do I know the script it pulls in doesn't? I haven't the time or resources to view source every flipping page I view... The pulled in script could pull in any number of additional scripts, in fact, Google's code can be in full control of this page, adding and removing elements as it sees fit, and even recording every key I'm pressing right now -- well, they coul

  6. Consumers by Allicorn · · Score: 2

    I don't recall agreeing to the change from "Netizen" to "Consumer"...

    --
    OMG!!! Ponies!!!
    1. Re:Consumers by betterunixthanunix · · Score: 4, Insightful

      Welcome to the 21st century; living under that rock must have really been tough. These days, the Internet is not about netizens politely sharing information and having vigorous discussions, it is an adversarial game designed to extract the maximum amount of money from you.

      --
      Palm trees and 8
    2. Re:Consumers by Luckyo · · Score: 3, Insightful

      The change is from "Netizen" to "Product". You're not the consumer - companies your info is sold to are. You are the product being consumed.

  7. Re:Breaking News by rgo · · Score: 3, Informative

    WARNING!!! TROLL POST.

    Do not click the link of the parent post or your stomach will suffer!

  8. Well, okay by 93+Escort+Wagon · · Score: 5, Funny

    Google may have said that - but I'm sure they said it in an un-evil voice.

    --
    #DeleteChrome
  9. Translation by ljw1004 · · Score: 2, Insightful

    Translation: "Our business model is founded on doing stuff to consumers that they don't want. Please let us continue doing it."

    1. Re:Translation by betterunixthanunix · · Score: 4, Insightful

      I have said it elsewhere, but...the Internet has now become an adversarial game. "Consumers" do things that corporations like Google do not want either -- "consumers" make use of websites and run up bandwidth, power, and personnel fees, and try to do so without paying anything for it. The corporations thus try to force consumers to provide them with revenue, and have turned to things like tracking your use of the Internet and selling that data to marketers.

      The solution will not be found in the law; it will be found be returning to a peer-to-peer Internet and leaving this "consumers getting services from corporations" model behind us. Sadly, a peer-to-peer Internet would require users who took the time to actually learn about their computers, which I doubt we will actually see any time soon.

      --
      Palm trees and 8
    2. Re:Translation by betterunixthanunix · · Score: 3, Insightful

      The problem with tracking and targeted advertising, as far as I am concerned, is that it makes our 4th amendment rights just a little less meaningful. The government has already started turning to some of these companies to request information that they would otherwise require a subpoena or warrant to obtain, and they are now able to get that information without any court order. On its own that might not seem to be such a terrible thing; the problem is that it makes it easier for the government to pass more laws and imprison more people, which is the sort of thing the constitution is supposed to protect us from.

      Another, more philosophical issue is that the Internet was originally envisioned as a peer to peer system, with people around the world communicating with each other and working together. The fact that we are now speaking in terms of "consumers" who seek "services," and that those "services" must be paid for by tracking "consumers" is an indication of the failure of that ancient ideal. Instead of empowering people, the Internet has just reinforced the consumer oriented mindset; rather than solving problems on their own or working with others to find a solution, people just wait for a service that provides the solution to them and never bother to use their own minds.

      --
      Palm trees and 8
  10. Silly by 0123456 · · Score: 4, Insightful

    'Opt-out' is kind of pointless anyway because it will require a cookie to say you've opted out, which can be used to track you. The only law which would make sense is requiring people to opt-in to being tracked.

    1. Re:Silly by cronco · · Score: 2

      Why would it require a cookie for that? Wouldn't the "do-not-track" header be enough for that?

  11. Interesting group of signers by spopepro · · Score: 5, Interesting

    I found it interesting who was on the list and who wasn't.
    -Experian is but Fair Issac (who has a couple of offices near here) isn't.
    -Amex is but Visa, one of the Bay Area's largest employers, isn't.
    -Many insurance companies. I know past behavior is important to these companies, but web tracking? I don't know enough to see why this is worth fighting for on their end.
    -California Assoc. of Licensed Investigators. Probably the only honest ones on the list. "We want to be able to track you, because, um, we track people. That's what we do."

    So I wonder if some of the companies that aren't on here don't care, weren't asked, or actively don't want to be on a list with PR nightmares like the MPAA.

    1. Re:Interesting group of signers by betterunixthanunix · · Score: 4, Interesting

      Many insurance companies. I know past behavior is important to these companies, but web tracking? I don't know enough to see why this is worth fighting for on their end.

      Well, if you are someone who happens to frequent forums where people discuss depression and suicidal thoughts, you are probably not the person that the insurance company wants to offer a life insurance policy to; they might not advertise as heavily to you as to other people.

      California Assoc. of Licensed Investigators. Probably the only honest ones on the list. "We want to be able to track you, because, um, we track people. That's what we do."

      Congratulations on having written a comment that will be added to my personal "list of favorite /. comments."

      --
      Palm trees and 8
    2. Re:Interesting group of signers by mkiwi · · Score: 2

      Noticeably absent from the list is Apple. Queue the flame war.

  12. How about trying paid service? by rmdyer · · Score: 2, Informative

    Does it not occur to some internet companies that I may actually be alright with um, oh I don't know, PAYING THEM for the services they offer, instead of being tracked and advertised to? Or are they too afraid of making money the traditional tried and true way of customers paying for their "apparently" superior offerings.
    I mean if the only way a company can make money is by tracking and advertising to people then what business does a company like that have being on the stock market? Apparently they've just admitted in this "protest letter" that they really have no products or services that are worth being "sold".

    1. Re:How about trying paid service? by BrianRoach · · Score: 4, Interesting

      What you're likely to see if this comes to pass is that people who "opt out" are then bitching that they now have to actually, you know, PAY for things like email, search, social networks, etc, just like in the good 'ol days when GEnie, compuserve, AOL, Prodigy, and your local ISP were charging by the hour for access.

    2. Re:How about trying paid service? by cdrguru · · Score: 3, Informative

      Pay for something on the Internet? How quaint. Nonsense. People have grown up with the idea that the Internet is free and they aren't about to start paying now. No matter what.

      We've spent the last 15 years figuring out ways to get money from people without their knowledge or consent. Google has become very, very good at it. There is no way we are going to return to a model where people willing pay money for services that were previously free. Not going to happen.

    3. Re:How about trying paid service? by Kenja · · Score: 2

      You are unclear on what the service is. The service is information about you. You are the product. The customer is advertisers and other leeches.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    4. Re:How about trying paid service? by Ihmhi · · Score: 2

      I think this falls under what I call "the Cable TV Conundrum".

      When Cable TV came out, one of the big selling points was "no commercials!" How did that work out for us? It started out that way, sure, but pretty soon they cable companies learned they could charge us for the stations and run commercials, basically double-dipping.

      The same thing happens with websites. Show ads to free users? Sure. Show ads to pay users? Why the hell not. Even with stuff like tracking, it makes sense to track your paid users above all others - those who pay tend to be the heaviest users with the most disposable income.

      So even with an opt-out, sure you might not, say, see any ads on a website once you've logged in. But I'd bet dollars to donuts that they're still tracking you and collecting data silently in the background.

  13. Wait what? by future+assassin · · Score: 4, Insightful

    'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet

    Lets forget about free services, why do you need to store my info if I pay for your rich content service. I'm more then happy to enter my CC details every time I need to renew your service.

    would make them more vulnerable to security threats.

    Sony? If my personal info is not stored anywhere how am I at risk to security threats?

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    1. Re:Wait what? by betterunixthanunix · · Score: 3, Insightful

      Lets forget about free services, why do you need to store my info if I pay for your rich content service.

      Probably because your information is worth more than what you are willing to pay for the service.

      --
      Palm trees and 8
  14. it is opt out by fermion · · Score: 4, Insightful
    This means that a person cannot be tracked without their knowledge. These types of bills always destroy disreputable or legacy firns, but legitimate firms always finds a way to survive. In the case of Google and Facebook, they will merely have to gind an incentive to encourage people to not opt out. Both firms already do this. This why Google is succesful. While many end users have no problem turning off all the cookies for Yahoo and 2o7, because they provide no services that require cookies, I suspect the majority of people who use google and facebook have active cookies for these sites.

    I have said many bad things about Google, and now I add to that Google is officially a bloated and lazy firm, not capable of meaningful innovation. If it were it would not be pulling the 'lost jobs' argument. Such an argument is only made of irrelevant companies such as US auto makers and book publishers.

    Google, and to a lesser extent, facbook has made huge sums of money through consumer ignorance. What this is going to require that they share a bit more of those proceeds with the end user. Yes it will effect profits, and conceivably it will effect proficts enough that they will get out of the business, or leave california. Perhaps they can move to a desperate state like mississippi, and perhaps enough employee will follow. The reality is that California knows it has something that exists in few other places, and can enforce a code of conduct on the companies there. Othwise everyone would move 400 miles east to Nevada.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  15. You know what... by NecroPuppy · · Score: 2

    They had me nodding through that statement... The arguments being at least semi-reasonable. Right up until the last bit.

    How does an opt-out system make things -less- secure?

    Massive amount of obvious (but believable) self-interest, spoiled by trying to put a security spin on it that is total BS.

    --
    I like you, Stuart. You're not like everyone else, here, at Slashdot.
  16. heh by uberjack · · Score: 3, Insightful

    So much for "Don't be evil"?

  17. Rich content by Angua · · Score: 2

    The measure would negatively affect consumers who have come to expect rich content and free services through the Internet,

    Personally it freaks me out whenever I go on a random site and it shows me my own facebook profile picture along with a message such as "Be the first of your friends to recommend this article!!"

    I'm still caving to peer pressure and keeping a FB profile, but I resent it always more and more. One thing is for sure - that's one company I'm not investing in any time soon.

    --
    I am not a vegetarian werewolf.
    1. Re:Rich content by betterunixthanunix · · Score: 5, Interesting

      that's one company I'm not investing in any time soon.

      ...on the other hand, if you are an investor, Facebook is a godsend. Imagine asking Facebook this question: How many American users are posting messages that indicate they are out of work? The answer would be a far more accurate depiction of the number of unemployed Americans than any measurement based on official unemployment claims, and the answer would come sooner than official estimates. In a way, Facebook has so much information about so many people that you could probably make some accurate predictions about where the economy is going just by asking Facebook to answer the right questions, and adjust your investments accordingly.

      --
      Palm trees and 8
  18. you forget cookie name by rubycodez · · Score: 2

    you forget the cookie name, such as _6079_Smith_W

  19. Re:Yeah well by nolife · · Score: 3, Insightful

    People use the "cool" stuff because it is there and does not cost money. If there was a monetary charge for the same thing and no one used it, is that the fault of the people or the business offering. Do the people really lose in that situation? The business that does offer what someone wants and people are willing pay for it will be the winner for both groups.

    --
    Bad boys rape our young girls but Violet gives willingly.
  20. Re:Yeah well by icebraining · · Score: 5, Insightful

    The problem isn't that stuff isn't free, it's that the costs are purposely hidden.

  21. Re:Yeah well by zippyspringboard · · Score: 4, Insightful

    "Everyone wants cool stuff. But nothing is free. It is just basic economics."

    Fine then charge me for it. I don't want to give up my privacy.

  22. Looking at the endorsers, all the bad guys are on. by Animats · · Score: 5, Insightful

    The usual slimeballs are behind this:

    • 24/7 Real Media
    • ValueClick
    • AOL
    • Amway
    • MPAA
    • Direct Marketing Association
    • Network Advertising Initiative

    If all those organizations went bust, the world would be a better place. Applying some pain to all of them is a good first step.

  23. Re:Stupid consumers by the+eric+conspiracy · · Score: 2

    That requires establishing a linkage on the host between the public key and your identity. Zut alors! Your are now being tracked.

  24. Re:also by maxwell+demon · · Score: 2

    Also, Flash cookies are evil in that browsers can't purge them

    https://addons.mozilla.org/de/firefox/addon/betterprivacy/

    --
    The Tao of math: The numbers you can count are not the real numbers.
  25. Re:Looking at the endorsers, all the bad guys are by Anonymous Coward · · Score: 3, Informative

    Posting anonymously to protect, um, something. But one more slimeball to add to your list is The Bernard Hodes Group, who aggressively use multiple means of tracking people who are applying for jobs--by selling analytics to large employers--to gain value for themselves. What that value is, I do not know for sure, but having worked with them on behalf of shared customers, and having forced them to accept zero PII on any transactions under my control, and seeing their reaction to that I'm 100% sure that a significant portion of the profit model is the reuse and possible resale of that tracking data.

  26. Re:Yeah well by Z00L00K · · Score: 3, Interesting

    From what we can see out of this is that we are actually in the future pictured by the 80's TV series Max Headroom where corporations rule, "TV" (today the internet) is global and number of viewers is what counts. Now we are just waiting for Edison Carter and Max to appear.

    --
    If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  27. Re:Yeah well by similar_name · · Score: 2

    I don't even know why it's lose your privacy or pay. TV and Radio profited for decades with complete anonymity for the user. They even made enough to produce content. Facebook, Google et al could monetizing advertising without infringing the privacy of the user. It's just a matter of making $500 million vs $5billion.

  28. Re:Yeah well by halowolf · · Score: 2

    And this proposed legislation is a reaction to all the abuses that have happened in the past. It was inevitable.

    What I would like to see however is a value is placed upon peoples information. If people are using it to make money off of you then perhaps there should be some compensation to those whose information is being used. Something a little more concrete then a 1 in 5 million chance of winning an iPad. Of course, the information should be scrubbed of personally identifiable data. There are websites that do this sort of thing already, but something a bit more formal. Im sure there would be drawbacks, but something has to be done about the wild west we currently live in.

  29. Re:Nice how the summary left out Apple by ToastedRhino · · Score: 2

    Nice how the summary and article left Apple off the list for some reason (can never guess why . . . ). Next time editors (and submitters), try finding a more informative article. Took me all of two seconds to find that. Fucking hypocritical fanbois.

    The Reg article you link to, while related, is not about the letter that was sent and therefore the point you're apparently trying to make fails miserably. If you check out the actual letter which is linked in the Ars article, you'll see that Apple actually did not sign onto it. It is, however, hilarious that you rant about fanbois and in the same breath admit that you immediately googled the controversy in an effort to try to prove Apple was involved. A little obsessed are we?