The Future of Shopping
Hugh Pickens writes "The WSJ reports that a new device, now in use at about half of Ahold USA's Stop & Shop and Giant supermarkets in the Northeast, is making supermarket shoppers — and stores — happier. Looking like a smartphone, perched on the handle of your shopping cart, it scans grocery items as you add them to your cart. And while shoppers like it because it helps avoid an interminable wait at the cashier, retailers like it because the device encourages shoppers to buy more, probably because of targeted coupons and the control felt by consumers while using the device. Retail experts predict that before long most of these mobile shopping gadgets will be supplanted by customers' own smartphones. As more customers load their smartphones with debit, credit and loyalty card information, more stores will adopt streamlined checkout technology."
IBM createda commercial that explored what a grocery store without checkout lines. I'd love to live in a world in which I could optionally make all my purchases that way.
I've used them and I like them. It's nice to just bring your own bags to the store, and just scan and bag all your items while you shop. Then when you get to the check out counter (either the self checkout or regular lane). You don't have to unload all your stuff just to scan and then bag it again.
My only issue is that Stop and Shop is more expensive than other stores in the area.
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We've had these for years in the UK
New? Safeway was doing this way back in 1997 in the UK...
I'm all for spending less time in the store, especially in a checkout line. I do not welcome stores further tracking my buying habits by requiring an app that ties my shopping list to a loyalty card and my debit card.
They already know I buy a lot of tinfoil. They still do not know I make hats out of it. Dammit, I just told them.
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...it would give asshole customers less time to mock the poor wage slaves
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Been using this in our local Stop & Shop for the last year and it really does make the trip easier. You're allowed to use the express lane no matter how much you're buying if you use the hand-held scanner. The only pain is occassionally they do a random audit which requires a cashier to come over and scan 7 random items in your bags. The cool part is you can bag as you add to your cart and keep track of how much you're spending.
Brittney Watters, who had arrived at the store at 3 a.m. and had two GPS devices and several toys in her cart, appreciated the speed. "It works well," she said. But there can be hiccups: The scanning gun sometimes stopped scanning, slowing the process down.
America: We can't buy shit fast enough!
The amount that's going to be stolen from any store that uses this is going to be prohibitive. Any store that is going to use a system like this will have to greatly increase price to offset the theft. It's much cheaper to use even well-paid cashiers to check people out.
I don't respond to AC's.
There's always one freaking item that won't scan no matter what you do, and you're left with keying in a number that's a mile long, or you have to call for help. The self-checkout at Wally World moves slower than the other checkout that have live human beings.
Would these scanners be better and more reliable?
as long as is works better then self-checkouts also what happens if the list gets messed up while you are shopping?
Is there a do over?
a way to do a full reset?
How easy will it be to cheat the system?
they simply select "Remove" from the menu option, scan the item again, and it is removed from the cart. The total is updated.
Simply? It's a lot easier to just put it back on the shelf...
I like cool gadgets... but when it takes longer ans is more finicky than the "old" way, I dunno. I guess it depends on the customer. I'd probably try it just for fun, but it seems like this is kinda destined for the same problem as self-checkout stands; replaces employees but break down a lot and you end up having to wait a while, since there's only one employee "manning" all four stations...
Don't live there anymore but I know I saw this at least 2 or 3 years ago when I was visiting then.
It always struck me as really clever and very convenient from the shopping perspective.
I've never used 'em. I don't use the self checkout unless I'm only getting a couple items, either, and god help you if you want to get beer. Honestly, the checkout lines are never a problem at our Stop and Shop so there's no real added convenience to using it for me.
If there's anything more important than my ego around here, I want it caught and shot immediately.
I first used these in the UK in Safeway back in the late 90s. Now that they've been takenover by Morrisons I don't think they have them anymore.
Waitrose still have them though. You just swipe your credit card and it tells you which handset to pick up, and then you do your shopping. Article from 1997: http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=33232
Is this really a new thing in the US?
First section in the store is produce. "How do you weigh this?" "I don't know." Left the device on a shelf... Back to Peapod delivery for me.
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Safeway trialled this in the UK 15 years ago in the mid 90s at several of their largest supermarkets including the one I shopped at. The device itself was a bit more crude (basically a barcode scanner with a memory and 16x2 LCD screen) but the concept was identical. It was also a massive failure, because people would do everything they could to steal things up to and including stealing the scanners. Then, because of the increased shrinkage, the chances of being forced to 'randomly' go back through the normal checkout anyway in order to double check your scanning shot right up, and because of that ("What's the point if I'm just going to have to go through the checkout anyway?") people stopped using them and they were gone in under a year.
It sounds like a nice idea but relies on honesty. You'd be surprised how many petty thieves there are when people think they can get away with it.
So what you're saying is soon some Swedish hacker will get me free groceries.
...not so well on veggies or other things that don't have barcodes.
It's been done already. This has already been tried with larger "gun" style laser scanners. Apparently it didn't catch on.
Not sure this will fare any better.
This sort of thing seems to go over a lot like 3-D movies.
A Pirate and a Puritan look the same on a balance sheet.
Do they have a built-in scale?
Anyway, shoplifting is going to be a big issue. Maybe a scale will help fixing this problem; the ones used in the bagging section of the self-check-out area are incredibly sensitive and the system continuously matches the estimated weight of the scanned object with the bag's weight increase. If you don't have that built in the shopping cart, the system has no way to know what exactly is in the cart.
He was freaked out enough by the trained person doing it, now EVERYBODY can? Where will he get a personal shopper that skilled???
I won't use this for two reasons:
1. It costs Americans jobs.
2. They're not going to pay me to do their work, nor are they going to discount if I use this, or self-checkout, so I've only used self checkout a handful of times.
As time goes on vendors cut services while maintaining high prices. I'll be damned if I'm going to be an enabler encouraging this trend.
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We've had this system for a year or two now in New Zealand. It seems quite popular.
One of the large supermarkets in Hamilton, New Zealand, automatically opened on Good Friday this year with no staff onsite. Half the people who decided to do some shopping in the unmanned store paid using the automated facilities.
http://www.stuff.co.nz/national/crime/4922840/Pak-n-Scram-tests-morality
Yeah, I can just see using my smartphone to scan items as I shop.
So, the phone is running the scan application, keeping the screen and camera live so that it is easy to use. And using CPU to try to locate barcodes in the camera image.
Then, after about 45 minutes of grocery shopping after a full day at work my phone shuts down.
Right. That's going to work really well.
so all that increased productivity will be passed on to the working class, right?
Seriously though, anyone know what we're going to do with all these people we don't need any more. I'll trot out my favorite example, the sleeping bag factory that cranks out 2 MILLION bags/year with a total staff of 500 people (including marketing, sales staff, ceo, cfo, IT support, EVERYONE). So far the only viable option I've heard is a) socialism and b) die in a gutter. There's just not enough work for all these people. The saying goes, the world needs ditch diggers too, but you know what... it doesn't.
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People shouting that it's not going to work.. think again.
At the AH XL store the lines are usually quite long and slow.
For me it's a great time and nuisance saver.
No more waiting, and you have your groceries all packed up by the time you check-out/pay.
(sometime all 30 registers are busy)
Never had problems with it so far.
.........."As more customers load their smartphones with debit, credit and loyalty card information,...."
Over you dead business model method and procedures patent.
Unless you have been living under a rock this year with PSN and other hacks, why would you ever consider this.
Also, is more of business scamming my nickle instead of getting it done their self.
Like the FemtoCell, use my internet *for free* instead of fixing you crappy cell coverage.......nope.
To quote from the posting: As more customers load their smartphones with debit, credit and loyalty card information, more stores will adopt streamlined checkout technology.
Does anybody else wonder how all that wonderful identity thief fodder will be protected, either from phone theft or loss, or police sucking all the data out of the phone just for the hell of it?
n/t
I support the jobs of people there and would rather wait to ensure they have a job, then to use some type of system so that they are not needed
The world is how you make it
A lot of comments talk about prohibiting theft. Why not have the carts tagged via RFID and have floor scales at the checkout line and subtract that particular cart's weight subtracted from what the total weight of the loaded cart and compare it to the weight of the scanned items? If the delta is off by x percent (and that x percent can be varied based on the average weight per item), it triggers a human audit of the cart.
"Ayn Rand is a bloody socialist compared to me." - Robert A. Heinlein
The Jetsons had most people doing nothing jobs like turning on the computer and chatting with it all day or playing office politics while the machines did all the work. They had to CREATE jobs just for the sake of jobs.
The more technology eliminates jobs and as populations RISE this will lead to greater unemployment and continual career shifting as more jobs die off. Populations continue to rise and the amount of CRAP people don't need will have to increase in order to keep people employed running the machines that make the stuff we consume. We must keep the continual growth rate... everything is based upon it.
"And while shoppers like it because it helps avoid an interminable wait at the cashier...."
Shoppers will spend more time scanning their items than they would waiting at the cashier. It will only seem like they are saving time because the psychological perception of small amounts of time is different than that of one large chunk of time. In the meantime, the store saves money by getting the shopper to do their work for free.
I actually avoid stores that routinely make you wait at the cashier (Fry's in my town in Arizona) versus those that don't (Safeway).
While I was living in Brussels, Belgium (circa 99) I was already using a similar device at the local AD Delhaize supermarket... Granted, it was probably bulkier back in those days, but the same principle applied.
.sig
Same for Sweden. I don't exactly know how long they've been around here, but it's at least some years (read: since I've moved there).
Unfortunately the scanners used in the Giant grocery stores keep making electronic beeps, boops, and chimes at apparently random times to alert you to special offers. I would rather not sound like a four year old with a portable game console when I'm shopping for food.
I don't see it becoming a wide spread use item in most of the US. In affluent, tech savvy populations...significantly more possible than in rural, less affluent areas. For the stores, this is primarily a cost-cutting measure, allowing them to reduce the number of workers on the floor, while shuffling the workload to the consumer without providing the consumer much benefit aside from the mimetic "time saving" of checkout.
For consumers, like the commenter above (and myself at times), who bring their own bags, and have a very zen packing method that means the tomatoes don't end up under the five pound bag of rice, this sort of thing would be a time saver for small trips, but I don't see it providing much benefit on those "stock up the pantry, feeding a house of teenager" shopping trips where you're lucky to get out with one cart.
In addition, I have never been in a store with self-checkout lanes that didn't have at least one very frustrated consumer trying to get the machine to work. I've seen those lines stand empty, while checkout lines with have 10+ carts lined up.
I've used these little cart checkout things in Europe, and they work fine. But the average American consumer is not the average big city European, any more than a farmer in Southern Italy is like a Manhattanite. To expect that technocracy and lack of personal service is going to make inroads in places like the Deep South or the Midwest is to fail to understand the demographic or the culture from which the demographic arises.
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Whatever happened to the concept that you'd just push your cart through an RFID portal, everything in your cart would be interrogated, and you'd get an immediate bill? Wal-Mart was behind that. NCR demonstrated it in 2004. That was a more promising idea.
Vision systems for checkout are available. There's LaneHawk, for recognizing big items at the bottom of the cart, and VeggieVision, for recognizing vegetables on a scale pan. Automated checkout is getting better.
The future of retail looks more like WebVan. WebVan was a flop, but not because of customer acceptance. WebVan was popular, but the operating costs were too high. "Soap.com" (acquired by Amazon) is now doing the WebVan thing of delivering routine items. But now, with Kiva robotic order picking, it's profitable. Kiva's system is now doing about 10% of online order picking in the US. Costs are about 1/5 of human picking.
Delivery uses less fuel than driving a ton of car to the store to move a few pounds of merchandise. At $4 per gallon and up, Soap.com's shipping rates (Max of $5, free for orders over $39) look really good.
The future of retail is online ordering and delivery. Been to a record store lately? A video rental store? A bank branch? A travel agency? Look at all the vacant retail space that will never again be occupied.
I have seen it for over six or so years, and been using it for at least four. It is now fully automated: Draw your customer card to get a scanner unit, enter the store and put stuff in your bag while scanning them, put the scanner at its stand, draw customer card and credit card at a touch-screen station.
Simple, quick and no need to stand in a line. :)
/ The Arrow
"How lovely you are. So lovely in my straightjacket..." - Nny
Normally, once an item is scanned I put it in to my rucksack.... But this system is not really for my convenience is it - I'll bet I couldn't put my rucksack in to the trolley, scan an item and put it in to my rucksack, ready to go.
When I go to the supermarket I take my own cart. I don't drive, so I can't load the groceries into a car. If I was to carry all the items all the way home (15 min walk) my arms would get sore, so I bought a little shopping cart from Amazon a few years ago. Best purchase I ever made.
And this deemed newsworthy enough for a posting on slashdot?
I've been using it in our larger ICA supermarkets here in Sweden for several years and beside the occational verification where I have to unpack everything to let a cachier verify that I have scanned everything correctly (2-3 times a year) I absolutely love it. It lets me open up several paper bags in a cart and pack everything in a way that avoids "that one heavy bag that end up with all milk and liquids". Vegetables and fruit that need weighing have scales that print stickers with bar codes on them. Weight, put sticker on, scan, done.
Whenever there's something that just won't scan all I have to do is note that at checkout, move to a cachier and those one or two things get scanned prior to paying. Same with things with theft protection that need to be handled by a cachier before I exit.
Oh, and as opposed to a previous poster I practically never have to stand in line on those occations where a cachier need to look into something about my self scan purchase (verification, scan problem, theft protection, etc).
Btw, considering the low amount of comments you all really *do* live in your moms basement! ;) Don't anyone ever go grocery shopping?
This is a repackaging of the Symbol "Shop and Scan" that was developed at their Pittsburgh office. I should know, I wrote some of the code.
Customers only liked it because it gave you a running total of how much money you were spending as you shopped. It had issues with the cradles (from the picture it looks like they didn't redesign them at all).
The main issue was with theft. You don't know what someone scanned and what they didn't scan. The only way to check was by doing random audits of people (which usually took more time than standing in line to check out). The system once audited the same women three times in one week and then another time did catch someone (after they lifted an estimated $4000 of meat).
It's a decent idea but they theft rate is just too high.
OK, this has got to be the most surreal slashdot thread ever...
I live in Sweden. This kind of system has been the standard for the last couple of years. Every chain of grocery stores is using it nowdays. I'm amazed how this is news to many of you, and even more amazed that it isn't catching on. Here, it's quite obviously a competitive advantage for the stores and they're all adopting. It's so pervasive that I find it difficult to imagine that this would seem problematic to anyone, anymore.
For the customer, it's a win since it saves time. I don't have to stand in line, and I don't have to pack/unpack everything at the checkout. For the store, it's a win since they can cut down on employees. Sad for the people that may be out of a job, but that's neither the store's concern nor mine - we're doing business, not charity.
Some people think it would be complex shopping produce? That's just silly. Take what you want, plop it down on a set of scales and then use the attached touchscreen to select what kind of produce it is. The attached printer prints out a price tag with a barcode that you scan. If there is a problem with the scales, you use the next set. There are about 10 sets in our local store, never had a problem with this.
Changed your mind and want to put something back? Press the big "minus" button instead of the "add" button and scan whatever it is that you want to put back. It's not complex. Really.
Unreadable barcodes? Just take that item to the checkout, and the cashier will enter THAT ITEM ONLY and add it to the items in your shopping basket. Same goes for alcohol and other stuff that requires an ID. It's still much faster than going through a manual checkout.
Shoplifting? People shoplift if there's a manual checkout too, you know? The automated system discourages it with random audits, but of course people will be able to shoplift, same as before basically. I don't think all the stores where we live would be implementing this if it resulted in a financial loss. Maybe this might be a problem in the USA since people are so much more dishonest there, I don't know?
Privacy concerns? It's not the automated checkout that is the problem here, but the store card. Most people use in the manual checkout lanes, too. Still, minor point since the automated system requires you to identify yourself which means they can save data about you. I don't know if you can get an anonymous store card, but it ought to be possible (you can give a false name for the card, I guess).
Excluding? Not at all. If you don't want to use the automated system, just use the manual checkout lanes. On friday afternoons you'll be laughed at by the people using the automated checkout since you have to stand in line for 15 minutes and they go through the checkout in 30 seconds, but that is obviously your choice.
At least at Giant, it's not exactly random. But you do get a $2 off coupon if you're audited.
Try this: Pick up an item from the shelf. Look at it. Put it into your bag without scanning. Take it out of the bag and scan it. Put it back in the bag. The scan gun will give you a list of all the things you've bought, so you can verify before you check out.
I'm very absent minded, so this happens to me not infrequently. AFAIK, every time I've done that, I've been audited.
Another interesting tidbit: When they audit, they just rescan a few different items. Their audit makes sure you've scanned at least one of the items you've put in your bag, but it doesn't seem to be able to tell the difference between 4 or 5 of an item.
I'm not sure what they do if the audit doesn't match. It's entirely possible that you try to scan an item, it doesn't take, but you hear a beep from another shopper and think your gun caught it.
All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
The implemented solution is random audits. Your order is flagged at random and the cashier in charge of the area comes over and rescans some or all of your items. I do not know what happens if there is a discrepancy.
Unless the carts are very sophisticated, it's an invitation to shop lifting.
Scan one item into your cart, place 6 in your cart. Avoiding this would required that you have a scale in the cart accurate enough to register a single item's difference. If they come up with this, then just add a squirming kid to the basket. (fresh pork...)
Or you scan a can of el-cheapo discount icecream, but place Haagan Das in the cart. Or you fill a bag with cashews at the bulk bins, and tell the machine that it's wheat bran. Scan bananas, load avocadoes.
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Is it just my town?? This product I believe made by Motorola has been in my local Stop & Shop for at least a year.
It's kinda cool actually, you swipe your Stop&Shop Card, the wall of devices selects one for use by you (probably whichever has the most charge) the LEDs around the device lights Green (instead of the default Red) and you go on with your shopping.
Every item you pick up, you scan and place in your cart. Then after you are finished you can go to the self check-out, scan a big barcode above the machine and it imports all of your scanned items automatically into the self check-out machine, you select your payment method, and you are done.
No need to scan each item at check-out, and it speeds the self check-out line, which is actually slower then a regular line if you have items such as fruit and/or veggies which must be selected from their poor selection screen without a search function.
The purpose of coupons and the like is to bring customers specifically to your store or your products.
They don't necessarily need that you spend more. And, as you point out, during economically unsure time, people do NOT spend more anyway. They only need that you spend your money on their premise.
Imagine that you need to buy milk. You're low on milk in your fridge (or your Internet enabled Fridget tweets you that you should buy milk :-D ), so you add it on grocery list of what you need to buy next saturday, when shopping in the grocery near the place you live.
Now, a specific store sends an SMS to your credit/debit/loyalty-card converged smartphone, to inform you that milk is on sale today afternoon and, as a regular customer, they offer you a 10%-off e-coupon attached to the SMS. Well the store happens to be on your route from your office back to your home. Well, why not stop by on your way home and buy the milk you need anyway ?
And when you arrive there, why not buy a few other stuff that you need anyway ? They do have either the same usual low-cost brands that you use, or similarily low-priced-while-still-decent-enough-quality wares. Also the toilet-paper is on sale. You don't need to buy it this week, but it's always better to buy this kind of home supply when their price is lower as usual. And as you walk around the aisles, this shops sends you a couple more e-coupons SMS.
In the end, you won't spend more (okay, more this day as planned, but that was stuff you planned to buy anyway, so it was on your monthly budget to begin with), in fact you could have even saved a few bucks, thanks to the e-coupons and the gaz saved by stoping on your way home instead of having to drive an extra travel on saturday.
And the shop owner is happy because you spent your budget in their shop instead of the other one near your home.
Nowadays that would require quite a lot of coincidence and luck for it to happen. Better tracking would enable the shop to pull the whole stuff on purpose by knowing your shopping habits and predicting the needs with which they could attract you.
The sheeple are going to love it, because, thanks to the e-coupons, they'll shave a few bucks on the monthly budget.
The /.-paranoids are going to hate it, because it means that the shops can manage to have access to an outrageous amount of personal information, including tracking your moves based on the ID (Wifi mac address) of you phone they might spot inside the shop. (Bonus point it the shop has some way to snoop on the tweeting i-Fridge)
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I tried the hand scanner a few times, but gave up the first time something went wrong and I had to re-scan everything in my cart. It would take a very, very low failure rate for the time saved on each occasion that the hand scanner works to be worth the time wasted on occasions that the hand scanner doesn't work.
With a passive RFID tag on each container, no one would need to scan anything. Your cart could scan of what it contains and tell you the current total at any time. The tag can even have things like expiration date in it so you know if that milk you're putting in the cart is bad. Then have shoppers issued a store card that they insert into the cart, and as they exit the store they're billed. The fixed RFID reader at the door could easily detect attempt at theft as well. It would work exactly like the RFID tags at electronic toll booths. RFID could also allow the store to have an instant inventory at all times without manually counting what's on the shelves. Incoming shipments would be easy to count. Warehouses could be inventoried in the same was as the individual stores.
I don't have time to be up to date with all the coupons, promotions and all that shit. Shopping the way you describe here is a nightmare of wasted time, and time is also money.
That's the whole point of letting the smartphone and no-clerks checkout lines do almost all the work (and clever marketing algorithms to try to attract your attention with the correct e-coupon at the good time).
Currently, you have a hard time keeping track of all coupons. Thus you forget them, don't use them, and are not attracted to go shoping in the shop which issued them. From your point of view, you don't care or even spare time. But from the issuing shop's point of view, they failed to attract you.
(The same way classical "wall of blinking shit" approach to advertisement fails most of the time due to the useful message being buried under tons of crap. Its almost SPAM-level of uselessness)
The idea of marketeers with this kind of technology is only trying to attract you whenever you're the most likely to respond - try to get you to come buy their milk only when you need to buy some. You're much more likely to decide to use a coupon if the shop is on you way and you need to buy the ware anyway. And if the smartphone you're using as a check-out device is able to remind you which one you might use.
Small advantage for the end-user, but massive data-mining and privacy violations.
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
It's the same, here. I've been checked a few times. I wouldn't dream of trying to game the system, but there should be the occasional idiot who does it. Authentically random flagging above a certain percentage guarantees security. If they pick people by their appearance or whatever, forget it.
I always choose self-service when I'm not buying a lot of stuff. I hate waiting, specially in lines. I find it really strange that most people prefer the regular cashiers. For example, I've used an electronic toll device in my ever since it appeared in the 90's. Toll booths are always full of stopped cars. I just pass by and wave them. I wonder why the poor jerks prefer to waste their time waiting and have to worry about keeping cash, instead of just not even thinking about it, like me.