The Future of Shopping
Hugh Pickens writes "The WSJ reports that a new device, now in use at about half of Ahold USA's Stop & Shop and Giant supermarkets in the Northeast, is making supermarket shoppers — and stores — happier. Looking like a smartphone, perched on the handle of your shopping cart, it scans grocery items as you add them to your cart. And while shoppers like it because it helps avoid an interminable wait at the cashier, retailers like it because the device encourages shoppers to buy more, probably because of targeted coupons and the control felt by consumers while using the device. Retail experts predict that before long most of these mobile shopping gadgets will be supplanted by customers' own smartphones. As more customers load their smartphones with debit, credit and loyalty card information, more stores will adopt streamlined checkout technology."
IBM createda commercial that explored what a grocery store without checkout lines. I'd love to live in a world in which I could optionally make all my purchases that way.
I've used them and I like them. It's nice to just bring your own bags to the store, and just scan and bag all your items while you shop. Then when you get to the check out counter (either the self checkout or regular lane). You don't have to unload all your stuff just to scan and then bag it again.
My only issue is that Stop and Shop is more expensive than other stores in the area.
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We've had these for years in the UK
I'm all for spending less time in the store, especially in a checkout line. I do not welcome stores further tracking my buying habits by requiring an app that ties my shopping list to a loyalty card and my debit card.
They already know I buy a lot of tinfoil. They still do not know I make hats out of it. Dammit, I just told them.
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...it would give asshole customers less time to mock the poor wage slaves
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Been using this in our local Stop & Shop for the last year and it really does make the trip easier. You're allowed to use the express lane no matter how much you're buying if you use the hand-held scanner. The only pain is occassionally they do a random audit which requires a cashier to come over and scan 7 random items in your bags. The cool part is you can bag as you add to your cart and keep track of how much you're spending.
Brittney Watters, who had arrived at the store at 3 a.m. and had two GPS devices and several toys in her cart, appreciated the speed. "It works well," she said. But there can be hiccups: The scanning gun sometimes stopped scanning, slowing the process down.
America: We can't buy shit fast enough!
The amount that's going to be stolen from any store that uses this is going to be prohibitive. Any store that is going to use a system like this will have to greatly increase price to offset the theft. It's much cheaper to use even well-paid cashiers to check people out.
I don't respond to AC's.
There's always one freaking item that won't scan no matter what you do, and you're left with keying in a number that's a mile long, or you have to call for help. The self-checkout at Wally World moves slower than the other checkout that have live human beings.
Would these scanners be better and more reliable?
as long as is works better then self-checkouts also what happens if the list gets messed up while you are shopping?
Is there a do over?
a way to do a full reset?
How easy will it be to cheat the system?
they simply select "Remove" from the menu option, scan the item again, and it is removed from the cart. The total is updated.
Simply? It's a lot easier to just put it back on the shelf...
I like cool gadgets... but when it takes longer ans is more finicky than the "old" way, I dunno. I guess it depends on the customer. I'd probably try it just for fun, but it seems like this is kinda destined for the same problem as self-checkout stands; replaces employees but break down a lot and you end up having to wait a while, since there's only one employee "manning" all four stations...
Don't live there anymore but I know I saw this at least 2 or 3 years ago when I was visiting then.
It always struck me as really clever and very convenient from the shopping perspective.
I've never used 'em. I don't use the self checkout unless I'm only getting a couple items, either, and god help you if you want to get beer. Honestly, the checkout lines are never a problem at our Stop and Shop so there's no real added convenience to using it for me.
If there's anything more important than my ego around here, I want it caught and shot immediately.
I first used these in the UK in Safeway back in the late 90s. Now that they've been takenover by Morrisons I don't think they have them anymore.
Waitrose still have them though. You just swipe your credit card and it tells you which handset to pick up, and then you do your shopping. Article from 1997: http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=33232
Is this really a new thing in the US?
First section in the store is produce. "How do you weigh this?" "I don't know." Left the device on a shelf... Back to Peapod delivery for me.
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Safeway trialled this in the UK 15 years ago in the mid 90s at several of their largest supermarkets including the one I shopped at. The device itself was a bit more crude (basically a barcode scanner with a memory and 16x2 LCD screen) but the concept was identical. It was also a massive failure, because people would do everything they could to steal things up to and including stealing the scanners. Then, because of the increased shrinkage, the chances of being forced to 'randomly' go back through the normal checkout anyway in order to double check your scanning shot right up, and because of that ("What's the point if I'm just going to have to go through the checkout anyway?") people stopped using them and they were gone in under a year.
It sounds like a nice idea but relies on honesty. You'd be surprised how many petty thieves there are when people think they can get away with it.
So what you're saying is soon some Swedish hacker will get me free groceries.
...not so well on veggies or other things that don't have barcodes.
It's been done already. This has already been tried with larger "gun" style laser scanners. Apparently it didn't catch on.
Not sure this will fare any better.
This sort of thing seems to go over a lot like 3-D movies.
A Pirate and a Puritan look the same on a balance sheet.
Yeah, the Safeway self-scan system apparently even had random audits where every few visits it sent you to a till to have your items scanned again in order to stop theft. (If you were out by too much, it increased the frequency of the audits.) Don't think it had any kind of targeted coupons feature, though, and I'm not sure it was wireless.
Do they have a built-in scale?
Anyway, shoplifting is going to be a big issue. Maybe a scale will help fixing this problem; the ones used in the bagging section of the self-check-out area are incredibly sensitive and the system continuously matches the estimated weight of the scanned object with the bag's weight increase. If you don't have that built in the shopping cart, the system has no way to know what exactly is in the cart.
He was freaked out enough by the trained person doing it, now EVERYBODY can? Where will he get a personal shopper that skilled???
I won't use this for two reasons:
1. It costs Americans jobs.
2. They're not going to pay me to do their work, nor are they going to discount if I use this, or self-checkout, so I've only used self checkout a handful of times.
As time goes on vendors cut services while maintaining high prices. I'll be damned if I'm going to be an enabler encouraging this trend.
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Yeah, I can just see using my smartphone to scan items as I shop.
So, the phone is running the scan application, keeping the screen and camera live so that it is easy to use. And using CPU to try to locate barcodes in the camera image.
Then, after about 45 minutes of grocery shopping after a full day at work my phone shuts down.
Right. That's going to work really well.
so all that increased productivity will be passed on to the working class, right?
Seriously though, anyone know what we're going to do with all these people we don't need any more. I'll trot out my favorite example, the sleeping bag factory that cranks out 2 MILLION bags/year with a total staff of 500 people (including marketing, sales staff, ceo, cfo, IT support, EVERYONE). So far the only viable option I've heard is a) socialism and b) die in a gutter. There's just not enough work for all these people. The saying goes, the world needs ditch diggers too, but you know what... it doesn't.
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To quote from the posting: As more customers load their smartphones with debit, credit and loyalty card information, more stores will adopt streamlined checkout technology.
Does anybody else wonder how all that wonderful identity thief fodder will be protected, either from phone theft or loss, or police sucking all the data out of the phone just for the hell of it?
I support the jobs of people there and would rather wait to ensure they have a job, then to use some type of system so that they are not needed
The world is how you make it
A lot of comments talk about prohibiting theft. Why not have the carts tagged via RFID and have floor scales at the checkout line and subtract that particular cart's weight subtracted from what the total weight of the loaded cart and compare it to the weight of the scanned items? If the delta is off by x percent (and that x percent can be varied based on the average weight per item), it triggers a human audit of the cart.
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"And while shoppers like it because it helps avoid an interminable wait at the cashier...."
Shoppers will spend more time scanning their items than they would waiting at the cashier. It will only seem like they are saving time because the psychological perception of small amounts of time is different than that of one large chunk of time. In the meantime, the store saves money by getting the shopper to do their work for free.
I actually avoid stores that routinely make you wait at the cashier (Fry's in my town in Arizona) versus those that don't (Safeway).
While I was living in Brussels, Belgium (circa 99) I was already using a similar device at the local AD Delhaize supermarket... Granted, it was probably bulkier back in those days, but the same principle applied.
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I don't see it becoming a wide spread use item in most of the US. In affluent, tech savvy populations...significantly more possible than in rural, less affluent areas. For the stores, this is primarily a cost-cutting measure, allowing them to reduce the number of workers on the floor, while shuffling the workload to the consumer without providing the consumer much benefit aside from the mimetic "time saving" of checkout.
For consumers, like the commenter above (and myself at times), who bring their own bags, and have a very zen packing method that means the tomatoes don't end up under the five pound bag of rice, this sort of thing would be a time saver for small trips, but I don't see it providing much benefit on those "stock up the pantry, feeding a house of teenager" shopping trips where you're lucky to get out with one cart.
In addition, I have never been in a store with self-checkout lanes that didn't have at least one very frustrated consumer trying to get the machine to work. I've seen those lines stand empty, while checkout lines with have 10+ carts lined up.
I've used these little cart checkout things in Europe, and they work fine. But the average American consumer is not the average big city European, any more than a farmer in Southern Italy is like a Manhattanite. To expect that technocracy and lack of personal service is going to make inroads in places like the Deep South or the Midwest is to fail to understand the demographic or the culture from which the demographic arises.
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Whatever happened to the concept that you'd just push your cart through an RFID portal, everything in your cart would be interrogated, and you'd get an immediate bill? Wal-Mart was behind that. NCR demonstrated it in 2004. That was a more promising idea.
Vision systems for checkout are available. There's LaneHawk, for recognizing big items at the bottom of the cart, and VeggieVision, for recognizing vegetables on a scale pan. Automated checkout is getting better.
The future of retail looks more like WebVan. WebVan was a flop, but not because of customer acceptance. WebVan was popular, but the operating costs were too high. "Soap.com" (acquired by Amazon) is now doing the WebVan thing of delivering routine items. But now, with Kiva robotic order picking, it's profitable. Kiva's system is now doing about 10% of online order picking in the US. Costs are about 1/5 of human picking.
Delivery uses less fuel than driving a ton of car to the store to move a few pounds of merchandise. At $4 per gallon and up, Soap.com's shipping rates (Max of $5, free for orders over $39) look really good.
The future of retail is online ordering and delivery. Been to a record store lately? A video rental store? A bank branch? A travel agency? Look at all the vacant retail space that will never again be occupied.
I have seen it for over six or so years, and been using it for at least four. It is now fully automated: Draw your customer card to get a scanner unit, enter the store and put stuff in your bag while scanning them, put the scanner at its stand, draw customer card and credit card at a touch-screen station.
Simple, quick and no need to stand in a line. :)
/ The Arrow
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When I go to the supermarket I take my own cart. I don't drive, so I can't load the groceries into a car. If I was to carry all the items all the way home (15 min walk) my arms would get sore, so I bought a little shopping cart from Amazon a few years ago. Best purchase I ever made.
Yeah, I used to do that. Then I got a bike trailer, and used that instead. Awesome system.
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And this deemed newsworthy enough for a posting on slashdot?
The "Giant Eagle" chain in Cleveland tried this a couple years back. All the carts with their scanner holders are long gone. Never learned why it didn't work out - perhaps no one in the midwest was interested in scanning as they shopped, I know I wasn't.
At least at Giant, it's not exactly random. But you do get a $2 off coupon if you're audited.
Try this: Pick up an item from the shelf. Look at it. Put it into your bag without scanning. Take it out of the bag and scan it. Put it back in the bag. The scan gun will give you a list of all the things you've bought, so you can verify before you check out.
I'm very absent minded, so this happens to me not infrequently. AFAIK, every time I've done that, I've been audited.
Another interesting tidbit: When they audit, they just rescan a few different items. Their audit makes sure you've scanned at least one of the items you've put in your bag, but it doesn't seem to be able to tell the difference between 4 or 5 of an item.
I'm not sure what they do if the audit doesn't match. It's entirely possible that you try to scan an item, it doesn't take, but you hear a beep from another shopper and think your gun caught it.
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The implemented solution is random audits. Your order is flagged at random and the cashier in charge of the area comes over and rescans some or all of your items. I do not know what happens if there is a discrepancy.
Unless the carts are very sophisticated, it's an invitation to shop lifting.
Scan one item into your cart, place 6 in your cart. Avoiding this would required that you have a scale in the cart accurate enough to register a single item's difference. If they come up with this, then just add a squirming kid to the basket. (fresh pork...)
Or you scan a can of el-cheapo discount icecream, but place Haagan Das in the cart. Or you fill a bag with cashews at the bulk bins, and tell the machine that it's wheat bran. Scan bananas, load avocadoes.
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The purpose of coupons and the like is to bring customers specifically to your store or your products.
They don't necessarily need that you spend more. And, as you point out, during economically unsure time, people do NOT spend more anyway. They only need that you spend your money on their premise.
Imagine that you need to buy milk. You're low on milk in your fridge (or your Internet enabled Fridget tweets you that you should buy milk :-D ), so you add it on grocery list of what you need to buy next saturday, when shopping in the grocery near the place you live.
Now, a specific store sends an SMS to your credit/debit/loyalty-card converged smartphone, to inform you that milk is on sale today afternoon and, as a regular customer, they offer you a 10%-off e-coupon attached to the SMS. Well the store happens to be on your route from your office back to your home. Well, why not stop by on your way home and buy the milk you need anyway ?
And when you arrive there, why not buy a few other stuff that you need anyway ? They do have either the same usual low-cost brands that you use, or similarily low-priced-while-still-decent-enough-quality wares. Also the toilet-paper is on sale. You don't need to buy it this week, but it's always better to buy this kind of home supply when their price is lower as usual. And as you walk around the aisles, this shops sends you a couple more e-coupons SMS.
In the end, you won't spend more (okay, more this day as planned, but that was stuff you planned to buy anyway, so it was on your monthly budget to begin with), in fact you could have even saved a few bucks, thanks to the e-coupons and the gaz saved by stoping on your way home instead of having to drive an extra travel on saturday.
And the shop owner is happy because you spent your budget in their shop instead of the other one near your home.
Nowadays that would require quite a lot of coincidence and luck for it to happen. Better tracking would enable the shop to pull the whole stuff on purpose by knowing your shopping habits and predicting the needs with which they could attract you.
The sheeple are going to love it, because, thanks to the e-coupons, they'll shave a few bucks on the monthly budget.
The /.-paranoids are going to hate it, because it means that the shops can manage to have access to an outrageous amount of personal information, including tracking your moves based on the ID (Wifi mac address) of you phone they might spot inside the shop. (Bonus point it the shop has some way to snoop on the tweeting i-Fridge)
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I tried the hand scanner a few times, but gave up the first time something went wrong and I had to re-scan everything in my cart. It would take a very, very low failure rate for the time saved on each occasion that the hand scanner works to be worth the time wasted on occasions that the hand scanner doesn't work.
I don't have time to be up to date with all the coupons, promotions and all that shit. Shopping the way you describe here is a nightmare of wasted time, and time is also money.
That's the whole point of letting the smartphone and no-clerks checkout lines do almost all the work (and clever marketing algorithms to try to attract your attention with the correct e-coupon at the good time).
Currently, you have a hard time keeping track of all coupons. Thus you forget them, don't use them, and are not attracted to go shoping in the shop which issued them. From your point of view, you don't care or even spare time. But from the issuing shop's point of view, they failed to attract you.
(The same way classical "wall of blinking shit" approach to advertisement fails most of the time due to the useful message being buried under tons of crap. Its almost SPAM-level of uselessness)
The idea of marketeers with this kind of technology is only trying to attract you whenever you're the most likely to respond - try to get you to come buy their milk only when you need to buy some. You're much more likely to decide to use a coupon if the shop is on you way and you need to buy the ware anyway. And if the smartphone you're using as a check-out device is able to remind you which one you might use.
Small advantage for the end-user, but massive data-mining and privacy violations.
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It's the same, here. I've been checked a few times. I wouldn't dream of trying to game the system, but there should be the occasional idiot who does it. Authentically random flagging above a certain percentage guarantees security. If they pick people by their appearance or whatever, forget it.
I always choose self-service when I'm not buying a lot of stuff. I hate waiting, specially in lines. I find it really strange that most people prefer the regular cashiers. For example, I've used an electronic toll device in my ever since it appeared in the 90's. Toll booths are always full of stopped cars. I just pass by and wave them. I wonder why the poor jerks prefer to waste their time waiting and have to worry about keeping cash, instead of just not even thinking about it, like me.