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Is Google Playing Fair With Groupon, et al?

An anonymous reader writes with the claim (illustrated with what seems like damning screen-shot evidence) that "Google is using Gmail's priority inbox to give special treatment to its own daily deal emails over all the rest."

51 of 193 comments (clear)

  1. wow by Osgeld · · Score: 3, Insightful

    who would have thought a for profit company would ever try to push its products and services before the competition?

    1. Re:wow by AlexBirch · · Score: 4, Informative

      or slashdot / blog presenting bad evidence in order to get more views?
      Groupon is still marked as important for my gmail account.

    2. Re:wow by man_of_mr_e · · Score: 3, Funny

      You know, it seems like Slashdot has become the place to go to enrage the geeks. Oh no! Google slaughters puppies and enslaves kittens. Cry "Havoc!" and let slip the Nerds of war!

  2. so what by acvh · · Score: 4, Insightful

    google gives you a free email account, then uses it to market stuff to you. why would anyone be surprised, or upset? there are many free email options out there, use another one if you don't like how this one works.

    1. Re:so what by antifoidulus · · Score: 4, Insightful

      You also have to keep in mind there are 2 perspectives here, the perspective of the email user and the perspective of the advertiser. If someone pays to put an ad on Google, they expect Google to place that ad in accordance with whatever contract they signed. If Google is taking their money and then still advertising it's own products over theirs, then that is definitely a conflict of interest.

    2. Re:so what by edumacator · · Score: 2

      This is a tempest in a teapot. I have already marked Groupon as having a low priority in my Priority Inbox, so that is where that comes in. I also get Google Offers. The first time it came in as important. I then marked it unimportant, and it never showed up there again.

      If Google kept putting their deals in my priority inbox, I would have been upset.

      Now if they had marked my mother-in-law's emails as important, I would have gone back to hotmail.

    3. Re:so what by swillden · · Score: 2

      You also have to keep in mind there are 2 perspectives here, the perspective of the email user and the perspective of the advertiser. If someone pays to put an ad on Google, they expect Google to place that ad in accordance with whatever contract they signed. If Google is taking their money and then still advertising it's own products over theirs, then that is definitely a conflict of interest.

      Besides the other objection already noted, I think Google's model of for-pay advertising inoculates them from conflict of interest. You see, advertisers only pay for the ads that users (a) see and (b) click on. So if Google chooses to advertise its own products over a client's, the client actually didn't, and doesn't, pay at all.

      If that situation were to arise (and, as the other poster noted, I don't think that's a reasonable description of this case, since Groupon didn't pay Google anything to deliver those e-mails), it would put Google in the position of being able to choose whether to show their own ads or their clients' ads based on which would make Google more money -- but that is exactly the same situation that arises on AdWords all the time when there are multiple advertisers vying for the top slot (which is basically always). Google runs a real-time auction and displays the ad that will pay Google the most, based on the price the advertiser is willing to pay per click and the estimated probability that it will get clicked.

      If Google decides that its ad will generate more revenue for Google than the client/competitor's ad, that really is no different at all from two competitors duking it out for the top spot and one deciding it's willing to pay a little more. This is particularly true since the fee Google charges the advertiser that "wins" isn't what that advertiser is willing to pay, but what the top loser is willing to pay -- by putting itself in the top spot, Google is "paying" (by foregoing the revenue) what that advertiser would have paid. It's really no different than if another advertiser were to jump in and set its bid price at infinity.

      http://www.youtube.com/watch?v=K7l0a2PVhPQ

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  3. Re:Excellent timing by Osgeld · · Score: 3, Insightful

    I dont see how, google is not the only email web client solution on the net and no one is forced to use it (and honestly I dont see the appeal, its clunky IMO)

  4. Just a thought by liquidweaver · · Score: 5, Insightful

    So, some random blogger posts a screenshot and we implicitly trust it's contents? I could do this with Greasemonkey to GIMP. I am no Google apologist, but my spidey sense it tingling like when I get an email full of "Amazing Pictures" from my grandma.

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    mov ah, 4ch
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    1. Re:Just a thought by liquidweaver · · Score: 5, Interesting

      FYI, he is censoring his blog. I asked the same question there, and it's been magically erased.

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      mov ah, 4ch
      int 21h
    2. Re:Just a thought by edumacator · · Score: 5, Interesting

      He also has a grand total of one blog post.

    3. Re:Just a thought by Anarchduke · · Score: 3, Insightful

      Oh no, its a real screen shot. The blogger signed up a new google account with google priority inbox which automatically places messages from google as part of the important stuff. so all the other spamvertisements in the inbox Google doesn't see as important, seeing as how there is no history of that google account ever opening any of those mails.
      To sum up
      1. new account w/ no history
      2. mail from google is considered important by default
      3. there are no other email addresses considered important by the algorithm because there is no history on the account.

      Result: The google mail is the only email the algorithm treated as important!

      Obviously, it must be an act of evil by Google.

      --
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    4. Re:Just a thought by JeffKN · · Score: 2
      I don't think he's intentionally censoring anyone. Note, for example, that he reposted a fairly critical comment by Eccy that didn't make it onto the page for some reason.

      "Never ascribe to malice that which is adequately explained by incompetence."

  5. Damning indeed! by The+Dawn+Of+Time · · Score: 2

    Damning screenshot evidence? No way that can be faked.

  6. Because you already read messages from Google? by Meshach · · Score: 4, Interesting

    I wonder if that message is marked as important because you read the other message from Google (the Welcome message)? I can only assume that messages are marked important / non-important based on your reading habits and with so little to go on maybe that is all it takes for GMail to consider the message "Important"?

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    1. Re:Because you already read messages from Google? by black3d · · Score: 2

      Google marks their own mails as important by default. Mark them as unimportant if you don't want them showing up. Whether it's a notice about daily deals, account changes, service notifications, whatever - their own mailing are marked as important to begin with. (Hey, it's their free service, after all). It even says this in the service details for priority inbox. This is a bunch of noise about nothing.

      Coming up next: Blogger discovers Microsoft advertises their own services in ads on their sites more than other peoples ads...

      --
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    2. Re:Because you already read messages from Google? by black3d · · Score: 3, Interesting

      Interesting.. I posted a comment pointing out that the service agreement says he'll get Google mails as priority messages and that he can opt-out of them, and after it was up for a few minutes, he deleted the comment.

      So pretty much, it is as above. He signed up for a service which says he'll get priority Google emails by default when activated, and then starts complaining that exactly that is happening. What a douche.

      --
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    3. Re:Because you already read messages from Google? by suomynonAyletamitlU · · Score: 2

      To be honest, I think the article is 90%+ sleaze. They're insinuating that Google (the organization) is anti-competitive because they defaulted to promoting their own service, as part of a user-customizable feature, and one (let's not forget) that's actually very simple to correct.

      Three things.

      One, as I said, it can be changed. Downvote the google offers, upvote your mother.

      Two, the thing about a lot of google's services is that they're algorithm-based. The funny thing about algorithms is a high rate of unintended consequences, for better or worse. If I understand correctly, the filter used to assign the important flag automatically is essentially a reverse application of the spam filter. There could be tons of places in the code or in their databases that causes this to get tweaked up. Even if it wasn't brought to light, it might have been "corrected" later either by accident or as part of a code review stemming from other efforts to not appear anti-competitive.

      Three, again, it's algorithm-based, a lot like spam filters. Maybe it's just me, but I've never heard of any of those "competing services." Is it really that unlikely that their algorithm hasn't yet been flooded with "These services are Important" signals for those services?

    4. Re:Because you already read messages from Google? by black3d · · Score: 2

      Yep.. he deleted that one too. Obviously he knows he's in the wrong if he has to take to deleting comments.

      --
      "The true measure of a person is how they act when they know they won't get caught." - DSRilk
  7. Re:Excellent timing by Meshach · · Score: 3, Insightful

    I dont see how, google is not the only email web client solution on the net and no one is forced to use it (and honestly I dont see the appeal, its clunky IMO)

    No one was forced to use Microsoft but their product was so common that the judge determined that them encouraging customers to use another one of their products was illegal. I guess the call here is determining if Google is a monopoly on the search business.

    --
    "Maybe this world is another planet's hell"
    Aldous Huxley
  8. Re:Excellent timing by swillden · · Score: 5, Insightful

    ...just in time for an antitrust investigation. Who at Google thought this was a good idea, anyway?

    Most likely, no one, because mostly likely no one thought of it at all.

    My bet is that this the result of a generic rule that boosts the importance of e-mails from Google, you know so that you're sure to see announcements of new gmail features, or Google account-related messages, etc., but no one thought to make an exception for Offers.

    Given that Offers and gmail come from different groups within Google, and I'd expect that no one on the Offers team knows much about how priority inbox is implemented and no one on the gmail team was thinking much about Offers other than to note there was a launch party, I can see exactly how this would happen. Or maybe it is intentional... but I doubt it.

    What will happen next is that the Priority Inbox rules will be modified to avoid giving any undue precedence to Google Offers, and lots of slashdotters will believe that Google was being Evil and only stopped when caught, regardless of the facts of the situation.

    (Disclaimer: I'm a software engineer at Google, but I don't work on Offers or gmail.)

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  9. Filters FTW by barlevg · · Score: 2

    Do you know how easy it is to create a filter to de-prioritize emails in Gmail? Gmail filters are the easiest things in the world to use. I don't know why ANYONE would complain about this when they can correct it in about three clicks.

  10. Non-story by exomondo · · Score: 5, Insightful

    who would have thought a for profit company would ever try to push its products and services before the competition?

    send yourself an email marked with 'high importance' and it ends up in your priority inbox...so google is sending their offer emails with 'high importance' where other companies aren't, how is this a story at all?

    1. Re:Non-story by sortius_nod · · Score: 4, Insightful

      It's not, looking at where the article is hosted, well, it's the ONLY post on a blog.

      Seems like a bunch of FUD to me. It seems "Kasey Moffat" (I suspect an invented character) created both a blog & twitter account just to do this.

      Alarm bells anyone?

    2. Re:Non-story by exomondo · · Score: 2

      well the priority inbox is essentially an attempt to separate solicited mail from unsolicited mail, they know their offers emails are solicited because you signed up for it with them and assuming you are opening offers emails from other companies over time it will determine those as being solicited too.

    3. Re:Non-story by Skuld-Chan · · Score: 3, Informative

      I'd say it raises alarms because google offers doesn't do that on my email inbox...

    4. Re:Non-story by 1u3hr · · Score: 2
      "Kasey Moffat"s blog has one and only one entry, the one linked here. And he Slashdot story was submitted by "anonymous".

      Who benefits from this? the "Groupon" spammers -- sorry, email marketers -- who are so unfairly not highlighted automatically by Google as "important". And Slashdot goes along with these SEO scumbags hyping a story.

    5. Re:Non-story by Anonymous Coward · · Score: 3, Insightful

      I love how you can tell 5 comments into a story that slashdot is pulling the bullshit wool over everyone's eyes.

    6. Re:Non-story by Mistlefoot · · Score: 3, Informative

      Definitly.

      A reply on the original article is

      "Isaac said...

              Google knows that you signed up for Google Offers because it's your own account.

              They don't know the same thing about other daily offer emails because they do not have access to those other site's subscription information, and all these emails look like spam. So without that additional information available, how can Google tell the difference between spam/semi-spam and things that you sign up for? It can't, until you tell it they are important."

    7. Re:Non-story by AmiMoJo · · Score: 3, Interesting

      Priority inbox doesn't work like that. It looks at what emails have been read immediately and responded to quickly in the past to try and predict how important new emails are. If you immediately open Google's mails it will think they are important to you and put them in the priority category. If you do the same with Groupon they will end up in there too.

      It is the opposite of spam filtering and uses the same techniques. Instead of deciding what is crap it decides what is important.

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    8. Re:Non-story by Robert+Zenz · · Score: 2

      Well, the blog has Google Ads on it...any further questions?

    9. Re:Non-story by Stupendoussteve · · Score: 3, Funny

      Vell, Kasey's just zis guy, you know?

  11. No monopoly over email by js_sebastian · · Score: 2

    I think people are missing the point. Of course this is not surprising. Of course a for-profit company wants to advertise their own products. Of course they want you to use their stuff before you use Groupon et al. Of course. The point is, Google touts itself as providing a fair service that doesn't favor its own services (as conflicting as that may be). It claims that its algorithms are unbiased. I think that is all the author was trying to point out (i.e. they may not be as unbiased as Google is touting themselves to be... as unsurprising as it is). A small point but an important one.

    Google may be in a monopoly or nearabouts position in search, but they definitely do not have a monopoly over email. If their search algorithms were biased in favor of their products, that would be a big deal for an antitrust case. Biased email prioritization? Not so much. Using one product as leverage to promote another is legal, like it or not, and it happens all the time. Only when you use a product that is in a monopoly position as leverage does that become illegal.

    Personally, I read email in thunderbird, so I do not use this prioritization feature. As a user, I would become annoyed the moment the system does not follow my indications, but slightly biased defaults would not really be an issue for me.

  12. Re:Excellent timing by betterunixthanunix · · Score: 2, Insightful

    You don't have to see how, you just have to pay attention. Google has confirmed that they are facing an antitrust inquiry from the FTC, right now, and I doubt that this sort of behavior is going to look very good.

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  13. Re:Oh please... by fast+turtle · · Score: 2

    Guess it's nice to know that Google wont be using Priority Inbox with me as I've got it turned off. Didn't need or want the feature when it was offered so disabled it right away. Anyone else who didn't either has a need for the damn thing or doesn't have a clue how to setup labels and filters to do what they want.

    In other words, nothing to see here citizen, move along.

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  14. Re:Excellent timing by The+Dawn+Of+Time · · Score: 3, Insightful

    The Slashdot definition of monopoly seems to be "making more money than I think they should have."

  15. Re:Excellent timing by SuperMog2002 · · Score: 3, Insightful

    The antitrust inquiry is for their search product, where they have an overwhelming percent of the market (to the point where Googling is a common verb, even among non-techies). Priority Inbox is a feature of their largely unrelated email product. While Gmail has a nice chunk of the market, it's hardly overwhelming. Hotmail and Yahoo both have nice chunks of market share as well.

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  16. Re:Excellent timing by zill · · Score: 2

    Which is completely optional.

    Unlike in United States v. Microsoft, where IE was just a double click away, to setup Gmail on Android you must provide your login info. If you tap cancel during the setup, you will end up in the Android home screen. Then you're free to install any mail client of your choice.

  17. You posted another troll article, idiot. by Nimey · · Score: 2

    I strongly suspect you did it to drive page hits.

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  18. Re:Excellent timing by EdIII · · Score: 2

    The truthful and accurate definition of a monopoly is one in which the consumer choice for a product or service resides with a single company.

    Obviously Google is not just an email services provider and I am not finding it unreasonable that Google would advertise and sell advertising space to those that receive free email service.

    I deal with a large amount of customers in various databases and I can say that I don't see GMail having such a huge percentage of the market share (based on domains in the email with a group by query).

    Hardly a monopoly, and whoever said life is fair, much less business? If you believe that a free market is fair, I have a bridge to sell you.

    This is a non-story. In fact, I would be very surprised if Google did not push any service it offers above all other competing services through any service that it provides. That isn't evil either.

    Those people made a "pact with the Devil" so to speak when they got their GMail account to begin with. This may sound snobbish, but if you don't have your own domain pointed towards an email server through your company, or a private upsell through something like GoDaddy, don't try representing yourself as a professional.

    The sheeple wan't free, but actually want it with no strings attached? Just how was Google supposed to make money by giving away free email accounts again?

    LOL. Groupon is bitching? They just had a ridiculous IPO and could just make a deal with Google to get their email through with priority service and be done with it. Whining about it is actually quite funny to tell the truth.

  19. Re:Excellent timing by EdIII · · Score: 2

    Given that Offers and gmail come from different groups within Google, and I'd expect that no one on the Offers team knows much about how priority inbox is implemented and no one on the gmail team was thinking much about Offers other than to note there was a launch party, I can see exactly how this would happen. Or maybe it is intentional... but I doubt it.

    Ohhhhhhhhhhhhhh yes it is very much as you suspect. You work for Google? You have to know that Google is like a creature with a hundred arms and that on any one day, one arm might meet the next one for the very first time.

    This is absolutely confirmed with YouTube and those responsible for Google authentication. Those teams do NOT communicate very well and remind me of how NASA crashed a billion dollars into Mars.

    I have been told point blank by people working on the YouTube API that they don't fully understand, have full access, or good documentation for the authentication portion of that absolutely massive API you guys have over there. I authenticate through Google, then make my request through YouTube. If I want a good reliable answer I need to limit my questions to YouTube.

    P.S - This is not really a rant. Those guys on the YouTube API are really nice guys. You would be surprised by how much crap they have to put up with from frustrated programmers. Due, in part, to the level of cooperation between all of your departments at Google. I'm sure that is not exactly news to you is it?

  20. Nothing wrong with that by CyranoDeBergerac · · Score: 2

    Google doesn't have a monopoly in e-mail. Not even close. They can - legally and ethically - use their e-mail service to market whatever they want to you. If they want, they can fill your inbox with spam about Google Docs, Google Maps, Android. If you don't like it, go somewhere else.

    I'm getting a bit sick of bogus "anti-competitive" stories. Restrictions on this sort of thing only apply *if you're a monopoly*. If you're not, you can do all the cross promotion and bundling you want. Consumers get to decide whether they like it, and whether they want to take their business elsewhere. You're not obliged to 'play fair' with any of your competitors.

  21. Re:Excellent timing by MightyMartian · · Score: 2

    The difference is that Microsoft's monopoly could create an effective barrier to entry for potential competitors. The web does not permit the creation of that sort of a barrier. Google can't force anyone to use its offerings, so it's hard to see how it could be considered to be in the same camp. I'm quite free to use Bing or Yahoo if I want, with no potential for Google to disadvantage me in any way.

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  22. Re:I think we're missing something important by hairyfeet · · Score: 2

    Eh if it is anything like the Tigerdirect and Newegg daily deals I can understand it. I mean you'd have to be nuts NOT to want to pay less than half for stuff you were planning to get anyway. Just the other day I got a Samsung 1Tb Ecodrive for $35 with NO MIR crap. No refurb either. Seriously who can beat that?

    So while I don't use the above services if they are anything like the ones I do use I can see why. I've saved myself, my family, and my customers a ton of money by getting these daily emails. it has gotten to the point I have several customers that just leave me cash and say "hey when a deal on that thing I need comes up just snatch it, kay?" which is how 4 of my customers also ended up with those 1Tb drives. Really nice drive BTW, the 32Mb cache makes them pretty damned fast for a 5400RPM drive and the slower speed makes them ultra cool and quiet.

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  23. Better question by John+Jamieson · · Score: 2

    Is slashdot trying to chase away customers by posting more and more troll pieces?

  24. Re:Excellent timing by LordKronos · · Score: 2

    Or maybe it is intentional... but I doubt it.

    Actually, I suspect it was indeed intentional, but at the same time, completely understandable. Think about it. When you start getting this emails from groupon and other discount websites, what does google know about it? They know is the emails just suddenly started appearing in your inbox, and they know that you never bothered to click on the welcome email. That's not very convincing that you are actually interested in the emails.

    Now, what does google know about your subscription to google offers? Well, they know it was you who intentionally signed up, because they know you went out of your way and did it WHILE LOGGED INTO YOUR GOOGLE ACCOUNT. Whether or not you clicked on any emails in your gmail account is a complete red herring, because they already had all the information necessary to authenticate the legitimacy of those emails even before the first welcome email arrived in your inbox.

  25. Re:Excellent timing by mjwx · · Score: 2

    The Slashdot definition of monopoly seems to be "making more money than I think they should have."

    The thing is, Google is a monopoly by the measurements of most regulatory agencies (controlling a sufficient percentage of the market).

    The thing that the alarmists get wrong is that unlike certain other IT monopolies, Google is a natural monopoly, maintained by natural means (I.E. better products, not vendor lock in). Monopolies are not intrinsically bad, they can occur simply because the competition is not good enough. This is the case with search, Google has blocked no one from entering the search market.

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  26. Re:Excellent timing by mutewinter · · Score: 2

    Yet it is closely interlinked because Google Offers is just the kind of thing that Google is using the search engine to drive traffic to, traffic that would otherwise go to competitors. This is just demonstrating that no one at Google is taking the anti competitive business practice stuff seriously.

  27. Re:Excellent timing by swillden · · Score: 2

    Caveat: I'm mostly just an interested bystander (academic), though I do sometimes feel mildly uncomfortable from a libertarian perspective that theoretically it would now be very hard for someone to avoid giving Google data about themselves -- if they don't get it via search or email, they'll get it via Google Analytics installed on the other sites you visit.

    Google recognizes that discomfort and provides tools for you to address it. I suppose some would argue that "opt-in" is a more appropriate model than "opt-out", but at least Google does make it possible -- and easy -- to opt out of all of their tracking.

    Go to google.com, click the "Privacy" link at the bottom, then click "Privacy tools" in the left-hand navigation column to see all of the privacy settings and tools that Google provides. They even make browser plugins that will ensure that you *stay* opted out, even when cookies are deleted, etc.

    I realize a lot of people find it very hard to believe that a corporation really would want to help people to avoid the tracking that is in the corporations best interest, but Google's perspective is that long-term the very best approach is to do the thing that is right for the user. Google feels that it acts responsibly with the user information it collects, and that it can use that information to provide a better user experience, helping people to find what they need faster and easier (and this includes ads -- Google's perspective on ads is that any ad you see that is not something you're interested in and find useful is a failure on their part), so that people will want to allow Google to gather the information, but also recognizes that people have legitimate privacy concerns and that they really should be able to avoid the tracking if they don't want it. The company really is committed to helping people maintain their privacy, even if it comes at the expense of Google's short-term bottom line. At least, that's what I see from my perspective as an employee.

    There are a whole lot of very libertarian-minded folks at Google, you know, and it's not the type of company where top-down command-and-control directives telling employees to violate their own moral principles work very well.

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  28. Re:False by thegarbz · · Score: 2

    No one was forced to use Microsoft but their product was so common...

    False. The anti-competitive ruling against Microsoft did not come down because it was merely common, it was handed down for exactly what you incorrectly claim didn't happen.

    We were forced to use Microsoft, we are no longer. Remember at the time of the ruling Microsoft was the only product on the desktop anywhere to be seen. It had nearly all of the software market writing software for it (these days we have FOSS software and Mac software a plenty). Linux flat out wasn't an option then. Mac's had zero games, a handful of apps and were usually only found in schools where someone got a great student deal, or the media industry. Windows came pre-loaded on all machines not because it was the popular option, but because Microsoft gave kickbacks / discounts to people who would install it. Compare it to this case. I can bypass Google right now by going to www.bing.com. I can find a replacement for gmail at www.hotmail.com, mail.yahoo.com, and countless others.

    These days is I would agree your comment is perfectly right. I can run Linux even OSX on my PC. I can order a PC without Windows pre-installed and quite critically I expect that non-windows machine to run in every way like another PC. Back in the 90s this was definitely not so. Not only the market share, but also the ease of access to alternatives come into consideration when you have a monopoly.

    Now on the software, Microsoft bundled the application with the system and refused to let the use remove it. Sure the user could choose not to run internet explorer, and hide the icons, but there was no way to run Windows without IE installed. Contrast that with this scenario here where you expressly need to enable the priority inbox, and separately need to go and sign up to get the daily deals, and on top of everything after you use Groupon once or twice it also starts appearing in the priority inbox putting them both on perfectly equal footing.

    There's no way this could be seen as anti-competitive, and the differences between the Microsoft case are immense.

  29. Re:Excellent timing by Half-pint+HAL · · Score: 2

    Every time someone on Slashdot complains about a group mentality on Slashdot they invalidate their own argument.

    Typical slashdot response.

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