Microsoft Writes Off $6.2 Billion From aQuantive Acquisition
An anonymous reader writes "Microsoft had high hopes for aQuantive when it paid $6.3 billion to acquire the combo online marketing services vendor/advertising agency in 2007, evidently in response to Google's acquisition of DoubleClick.
'Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all,' declared CEO Steve Ballmer. Yesterday Microsoft wrote off $6.2 billion of its investment in aQuantive, as its online division continues to struggle. MS-watcher Mary Jo Foley points out this is one in a list of bad purchases from Microsoft. On the bright side, Microsoft managed to recover an estimated $500 million three years ago from the deal when it sold off the Razorfish ad agency (not sure why this amount wasn't subtracted from today's writedown)."
oblig: https://www.youtube.com/watch?v=rCZRqH7sRyA
Any accountant want to explain exactly what "wrote off" means?
Granted a unit might not be making as much profit as desired, but does this mean they gutted the whole thing, sold the desks, and gave the chairs to Steve Ballmer?
I'm not a lawyer, but I play one on the Internet. Blog
I really wish these software companies would focus on making software products, and forget about advertising. Advertising is killing privacy. A company that focuses on enterprise applications should do just that, and kill the advertising business.
:Hoist: "May Steve Ballmer be the CEO for as long as it takes!" /drinks hearty ale
In income tax statements, it refers to a reduction of taxable income as recognition of certain expenses required to produce the income.
I'm guessing that on Microsoft's assets and liabilities balance sheets, they have finally realized (meaning evaluated currently) that the "investment" of $6.3 billion dollars is no longer worth more than a hundred thousand. So perhaps they knew this for a while but have now finally acknowledged it as an opportune time. Say they expect to bring in huge revenue this year and now this loss will counteract that. When you hear "it's a tax write off" it is usually referring to you reducing your taxes by counterbalancing your incoming revenue with a realized loss. Examples: You give a car away, you are paying off pure interest on your home, etc. In Microsoft's case, they made a bad investment and now their books are reflecting that. I'd imagine SEC regulates this kind of thing pretty tightly to stop manipulation of stocks and whatnot but I don't know those regulations.
My work here is dung.
I would gladly sell my services to Microsoft for a mere million. Even if I fail badly they'd only be out a small fraction of the losses they keep racking up buying large failures. Most likely I'd fail a lot less and get them a much better return on their investment.
The Quirkz Handbook of Self-Improvement for People Who Are Already Pretty Okay
Sure, they invented a mass production method that brought automobiles to the masses, but they eventually spent most of their time doing the opposite of General Motors. Microsoft is playing the same game, countering everyone else in the tech field for no good reason.
Doesn't your Time Cube take care of all that?
and would not let it out of its site so it eventually starved to death.
www.youtube.com/watch?v=BSJYIEk5n6o
Does a Time Cube come with MyCleanPC?
The day you disprove this point-by-point -> http://news.slashdot.org/comments.pl?sid=2955165&cid=40532317 , is the day you've actually made any "headway" against me. Until then? Get this straight: I AM LMAO @ U!
Why? Nobody here ever has disproven a single point to date from that writeup...
* Yes, it's THAT simple... & thus, good luck disproving my points in the link above - you'll NEED it!
APK
P.S.=> You off-topic /. trolls TRULY do make me laugh - is the "Best You've Got" vs. my post (link above) only trolling? Please...
... apk
http://news.slashdot.org/comments.pl?sid=2955165&cid=40532477
APK
P.S.=> I love you trolling off-topic worms... why? Well, easy:
b>You make me LOOK GOOD, everytime, running from a challenge I put to you (because when I challenge you to disprove the points in my posts on hosts files?? LOL, not a SINGLE ONE of you ever has)... I love it!
... apk
$Six billion here, $six billion there, soon you'll be talking real money.
When all you have is a hammer, every problem starts to look like a thumb.
Wonder if someone in management is being asked to close shop for new management?
"Microsoft Writes Off ${amount} From {businessVenture}."
Have gnu, will travel.
Trolls challenged to disprove his points on hosts files ran here http://news.slashdot.org/comments.pl?sid=2955165&cid=40532477 and here when challenged to disprove those points of his on hosts files yet again here http://news.slashdot.org/comments.pl?sid=2955165&cid=40532523 and I expect he's just laughing all the more at them. APK wins again since my post will drag his back into view.
You lose. Men with tiny penises require it or they get none. You have a tiny one.
I doubt it. MS seems to have decided that they should be a failure incubator.
"Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
Too lazy to do any research on it right now, but if this was an online advertiser whose ads I blocked with Adblock Plus and said ad blocking hurt them.... Good! Glad I could help.
I wish I could f**k up $6.2 billion worth, and still keep my job.
If I were God, wouldn't I protect my churches from acts of me?
Wow, 6.2 Billion. That's a damn big chunk of change to spend and get nothing to show for it. I'm pretty sure Elon Musk could build a permanent manned moon base for 6.2 billion, and Microsoft, apparently can't even sell an ad. Of course, this is emblematic of Microsoft's lost decade (the years since Bill became a philanthropist): Microsoft decides a field is going to be hot, buys a reasonable player, mangles it, and then six months later shuts it down as a "failure". They have become like a child with ADHD -- abandoning things as soon as the next shiny object passes into view. It's sad, because they seem to be unable to learn from their experiences.
Advertisers, botnet herders, malware makers, n' webmasters fear apk and downmod his post on hosts for no reasons and ran from his challenges to disprove his points on them point by point as he put them out. They ought to! How else would they make any money to buy women with, and you know they're in that sad situation in this life stuck with 2" penises.
Bought for six billion = business cost = add asset and pay income taxes
Write off to zero = six billion loss = save income taxes on the six billion you made this year
nuff said
Dave_Matthews
You would be surprised what a good marketing and advertising campaign can do to your business.
We all hate them as they take money away from IT or salespeople make unreasonable expectations and gets bonuses for screwing you over and having you work overtime for free, but you would not be there without them. Psychological manipulation to have people remember your product or company is the only thing that helps a startup. The sales team bring in a shitload of money to pay for your salary.
Economic wise I agree as 1/3 of a price of a car is just advertising according to my college economics book. But in reality if your employer doesn't use it a competitor will and take your job away. If your ad is not on Google Ad-sense in 2012 you are frankly dead.
What Microsoft needs though is not more advertising but better marketing. They need to make products more in tuned with the wants of corporate users who refuse to leave XP (think there is a reason there), and consumers. When Metro bombs next year they will surely regret not doing more market research. It seems to me they are trying to get more advertisers for BING with this acquisition, but meanwhile 85% of its users prefer Google and they need to focus on why to fix Bing. I try Bing all the time and it just is not as good as Google when you search or ask technical questions. It is 6 years behind.
http://saveie6.com/
Damn, this is a complicated world.
Thing about Metro is, I'm sure they *did* do research. The question is, "what kind?"
Rumbles are emerging that the old school MS crowd using desktops are going to be in for a ride. MS is apparently betting the farm on some kind of ethereal Mobile-esque strategy.
What I don't get is that the tablets won't run the desktop versions of Apps, so what "Windows" value lies there?
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
Microsoft is too little, too late to even make a dent in the online ad biz. Google saw the writing on the wall and ran with it, and, as a consequence, they are the current 800 lb. gorilla in the ad space.
Google will not dominate forever, No one can, Look at Apple. Love them or hate them, they have come out of nowhere to be the most successul hardware company on the planet. They, too, will not hold this title forever.
I think what becomes the downfall of too many companies is they want to have a hand in everything. I firmly believe in do one or two things and do them well. Google does search and ads very well with little competition. Apple, however, short of bought judges, will lose the hardware game to what I believe is the better products from Samsung and others.
Microsoft needs to focus on moving it's core competencies to the "cloud", not messing with things it will never dominate in like mobile, search, advertising. Windows 8 looks to be a major albatross for them. I've been running it now for a few weeks and it is not intutitive -- and I'm an IT guy with almost 15 years experience in Windows, Mac, and Linux desktops.
Do one or two things well like so many successful companies do. Look at In and Out Burger. They rock the hamburgers better than any other chain restaurant. They do hamburgers and fries only and they do them better, IMHO, than anyone else short of homemade custom burgers.
Lets look at Apple in comparison? Their applets are more research driven for UI. On the IPAD I can use tabs on safari, the icons are pretty, everything is polished and detailed to the very way the icons move when I turn the device. Metro is very raw and not market research driven. Sure the R&D said tablets are the future, but Metro was not tested like IOS was.
Apple did the opposite approach with its applets running in MacOSX. It is just implemented terrible as a rush similiar to Vista .. just get the damn thing out already. The result is XP is still strong and wont damn die from that mistake.
http://saveie6.com/
1993 was the year the internet went public.
19 years later and M$ still does not understand what to make of it.
LoL
You can't sell people what they don't want (metro + ribbons vs. the Win9x shell + menus we're used to for decades now).
the bill would have counted one more digit...
Slashdot, fix the reply notifications... You won't get away with it...
Balmer instituted a stack review process which is better suited for a sales organization rather than a software development company. That process is killing morale and innovation. Everyone there is afraid to work on side projects for fear of being reviewed as mediocre or at the bottom.
See:
http://www.businessinsider.com/microsoft-was-destroyed-by-its-stack-review-process-according-to-new-vanity-fair-expose-2012-7
Jesus was a compassionate social conservative who called individuals to sin no more.
Strange no one has mentioned the fabled IPO in any of these comments. Strikes me as a very similar analogy.
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What's it do for you?
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---
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You'll run out of them (but I won't in my ability to post as much as I like here), so...
"No, no trolls" - I'm not going to ALLOW that, & I'll just post it again!
See - Until you dorks can disprove every single point I made in my posts, your computer technically unjustified downmods are worth squat...
* Not a SINGLE ONE of you has disproven those points to date either after YEARS... which only makes me laugh @ the little weasel(s) downmodding the truth of them!
APK
P.S.=> Go on - keep BLOWING YOUR MODPOINTS, I can post it all again, in seconds (with NO post limits)... apk
http://commissionloophole.empower-network-1.com/
If Slashdot had an edit feature, I could delete this after noticing the previous identical post.
If you could reason with religious people, there would be no religious people