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User Tracking Back On iOS 6

First time accepted submitter connor4312 writes "Apple got caught with its hand in the cookie jar when privacy experts protested the use of a universal device identifier, or UDID, to track the online preferences of iPhone and iPad users. Enough is enough, right? Well, maybe not. It looks like device tracking is back with iOS 6, courtesy of a new tracking technology: IDFA, or identifier for advertisers."

188 comments

  1. Oh no! by Kenja · · Score: 5, Funny

    They know I'm at Starbucks! Now how will I write my screen play in peace?

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:Oh no! by slashmydots · · Score: 4, Funny

      Whoa whoa whoa, there mister technology-whore. Just remember...
      Real hipsters use typewriters

    2. Re:Oh no! by _xeno_ · · Score: 5, Informative

      Before anyone dismisses that as just a joke, it's literally true in iOS 6 if you use the new "Passbook" feature. Every time you pull up the lock screen with Passbook enabled, Passbook does a GPS fix and checks in with Apple to find out if it should display one of the little Passbook cards.

      So, yeah. Apple really does know every time you're at Starbucks - if you use the Starbucks app and iOS 6's Passbook.

      Oh, and note I said "lock screen," not "unlock the phone." Just pressing the "hold" button to display the lock screen checks in with Apple.

      --
      You are in a maze of twisty little relative jumps, all alike.
    3. Re:Oh no! by Gr8Apes · · Score: 1

      Only if you use it and fail to configure it. In general, you shouldn't use these "free" services unless you know what you're giving up. If you think that's too complicated for you to handle, then you've probably already answered whether you should be using the service in the first place.

      --
      The cesspool just got a check and balance.
    4. Re:Oh no! by TRRosen · · Score: 2, Funny

      OMG location based features know our location!!!!! Who would have thunk it.

    5. Re:Oh no! by Cinder6 · · Score: 1

      Of course, even if you disable the various Passbook checking-in features, Starbucks will still know where you are if you use your Starbucks card...

      Is it even possible to take advantage of modern technology/conveniences and not be tracked by anyone? I doubt it.

      --
      If you can't convince them, convict them.
    6. Re:Oh no! by Anonymous Coward · · Score: 0

      That is either an outright lie, or woeful ignorance modded Informative.

      Google "geofence." Or look up the documentation for Passbook. You are entirely incorrect.

    7. Re:Oh no! by Sponge+Bath · · Score: 2

      There's probably money to be made by a mechanical typewriter driven wirelessly by iPhone dictation. That way all the other patrons can marvel at your genius while being serenaded by clackity-clack.

    8. Re:Oh no! by Dr+Max · · Score: 2

      I don't think the illusion works if people have any kind of idea what drivel (if anything) they are writing.

      --
      Rocket Surgeon.
    9. Re:Oh no! by RocketRabbit · · Score: 0

      Step over here, slave. You get an extra nickel and a handjob today. Please continue the good work, we need people like you.

      A few more comments like this and you get an extra 10 square feet in your cubicle.

    10. Re:Oh no! by Anonymous Coward · · Score: 0

      theoretically you can have those services without privacy invasion.

    11. Re:Oh no! by pbjones · · Score: 1

      isn't that what Passbook is supposed to do? present the item that matches your location.

      --
      There was an unknown error in the submission.
    12. Re:Oh no! by Plumpaquatsch · · Score: 1

      Whoa whoa whoa, there mister technology-whore. Just remember...

      Real hipsters use typewriters

      Well. there's not only iTypewriter, there's also USB Typewriter:

      Our USB Typewriter circuitry can transform your manual typewriter into a retro-futuristic marvel. Use a gorgeous vintage typewriter as the main keyboard for your Mac or PC, or type with ink-on-paper while electronically recording your keystrokes! The USB Typewriter also makes an outstanding keyboard dock for your iPad or tablet PC.

      --
      Of course news about a fake are Fake News.
    13. Re:Oh no! by Gr8Apes · · Score: 1

      Of course you can - but someone has to provide them, meaning someone has to have compensation, and the only ones that have been successful are these "free" services so far that do invade your privacy so their creators can make money.

      --
      The cesspool just got a check and balance.
  2. Unlike before, now you can turn it off by Sez+Zero · · Score: 5, Informative

    If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

    1) Click on Settings.
    2) Click on General to access the General Settings.
    3) Click About
    4) Scroll down and click on Advertising.
    5) Set Limit Ad Tracking to "ON".

    Default On. This seems like the mobile version of Do Not Track, and we all know how that is turning out.

    1. Re:Unlike before, now you can turn it off by Kenja · · Score: 5, Insightful

      Mine defaulted to off... But in truth the process of getting to it reminds me of "It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of the Leopard'". They dont exactly put it in an easy to find location or draw any attention to it.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    2. Re:Unlike before, now you can turn it off by Sez+Zero · · Score: 2

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      Also the "Read More" on the Settings page says that in the future all Apps will be required to use IDFA, so isn't this a good thing to be able to control tracking from the device and NOT have it be ignored, like DNT?

    3. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 1

      To add to this I also suggest you do the following:

      1. Goto oo.apple.com in your mobile browser.
      2. Switch off iAds.
      3. Yay, no targeted advertising.

    4. Re:Unlike before, now you can turn it off by samkass · · Score: 2, Informative

      In this case "off" means "you're allowed to track me". Set it to "on" if you want to explicitly limit advertiser's activities.

      I'm glad Apple provides this, and it's a nice differentiator for them since Google needs to track users to maintain their profits while Apple just wants to sell you devices.

      --
      E pluribus unum
    5. Re:Unlike before, now you can turn it off by Bill_the_Engineer · · Score: 2, Insightful

      Why couldn't Apple put this on their Privacy settings menu?

      --
      These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
    6. Re:Unlike before, now you can turn it off by Em+Adespoton · · Score: 5, Informative

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      The TFA says "default off" -- that's kind of what the article was all about, other than discussing the fact that Apple is fostering confusion by making you "enable" the feature to disable a feature.

    7. Re:Unlike before, now you can turn it off by slashmydots · · Score: 2

      except, "In the future all apps will be required to use the Advertising Identifier. However, until then you may still receive targeted ads."

    8. Re:Unlike before, now you can turn it off by fuzzyfuzzyfungus · · Score: 5, Insightful

      If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

      1) Click on Settings.

      2) Click on General to access the General Settings.

      3) Click About

      4) Scroll down and click on Advertising.

      5) Set Limit Ad Tracking to "ON".

      Default On. This seems like the mobile version of Do Not Track, and we all know how that is turning out.

      Just to note, in case anybody mistakes this for good faith on Apple's part, that the "Settings" application also has a tab called 'Privacy', where you will notfind any mention of this new feature. Instead, it goes under 'General', for reasons that I'm certain aren't cynical in the slightest.

    9. Re:Unlike before, now you can turn it off by PeanutButterBreath · · Score: 4, Insightful

      5) Set Limit Ad Tracking to "ON".

      When I want something stopped, period, I don't request that it be "limited". Weasel words like this rarely appear by accident. They are usually, ahem, limited to strategic implementations.

    10. Re:Unlike before, now you can turn it off by helix2301 · · Score: 1

      Easy fix for iPhone users thanks for time.

    11. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      not an exception. you can turn off this form of tracking, and in the future all apps must only use this so it will be off everywhere.
      For now, some apps (maybe many/most/all) might use a different cookie to track you, so those apps may still serve you targeted
      adds. It is clarification so you won't freak out if you turn off the tracking and still see targeted adds in the short term.

    12. Re:Unlike before, now you can turn it off by amicusNYCL · · Score: 1

      They dont exactly put it in an easy to find location or draw any attention to it.

      Why would they? This is how they convince people to develop for iOS, and I'm just guessing that Apple probably gets a chunk of those advertising dollars too.

      Spoiler: tracking for advertisers is always going to be a feature in most mobile devices.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    13. Re:Unlike before, now you can turn it off by WillAffleckUW · · Score: 1

      Mine was off too.

      Not easy to think it would be there.

      --
      -- Tigger warning: This post may contain tiggers! --
    14. Re:Unlike before, now you can turn it off by pitchpipe · · Score: 4, Funny

      If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

      • 1) Click on Settings.
      • 2) Click on General to access the General Settings.
      • 3) Click About
      • 4) Scroll down and click on Advertising.
      • 5) Set Limit Ad Tracking to "ON".

      6) Press and hold the 'Power' button for five minutes.

      7) Say "Steve Jobs is now a god" seven times and really mean it.

      8) Put the phone in a glass case on a raised pedestal under spotlights in the middle of your living room.

      9) Leave it there for forty days and forty nights.

      10) Take phone out of the glass case and place it in a 100 lb. bag of virgin white rice.

      11) Hermetically seal bag.

      12) Leave it there for three days.

      Device tracking will now probably be turned off for the next 15 minutes. If it's not, try repeating the instructions above, but this time do them with enthusiasm.

      --
      Look where all this talking got us, baby.
    15. Re:Unlike before, now you can turn it off by SuperMooCow · · Score: 2

      It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying "Beware of the Mountain Lion".

      FTFY

    16. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 4, Insightful

      don't forget the word usage: "Limit Ad Tracking..." it doesn't say anything about disabling, just limiting.

    17. Re:Unlike before, now you can turn it off by fuzzyfuzzyfungus · · Score: 3, Insightful

      don't forget the word usage: "Limit Ad Tracking..." it doesn't say anything about disabling, just limiting.

      It isn't entirely clear to me if that is some sort of weasel wording about what that button deliberately doesn't do, or just an admission that there are a variety of other mechanisms, of varying degrees of subtlety and creativity, that advertising networks can and do use against you, for which the presence of the IDFA is irrelevant(ie. any app that is connected to a 3rd party login, most obviously, can be expected to own you whether or not it has a device ID to assist it).

    18. Re:Unlike before, now you can turn it off by manaway · · Score: 5, Informative

      Yes it's a good option to have, but parsing it is difficult. If I don't want ad tracking, I must turn it off, but "on" turns ad tracking off, right? How confusing! While programmers are used to thinking in negatives, mixed with yes/no and true/false, that is not the norm. Compare:

      [yes] [no] Allow ad tracking
      [off] [on] Limit ad tracking

      Both are logical and equivalent, but the first is far easier to comprehend and mark according to your preference. Apple, and other corporate software, likely does this intentionally. Of the small percentage of people who will find this setting, even fewer will mark it correctly. Result? Far more monitoring while getting kudos for providing the option. And that is how marketing experts earn their money.

    19. Re:Unlike before, now you can turn it off by kthreadd · · Score: 1

      In an ideal world that would be a better way to put it.

      However, nothing in there allows or disallows tracking. Advertisers can always create their own way of tracking you. All this does is turn off the way Apple provides as an alternative so that advertisers shouldn't do the bad ways, such as uploading your address book to their server and use that as a tracking id (that hole is actually fixed now).

    20. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      Hence the reason I change calling my 'mobile' device to 'my personal tracking' device

    21. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      Learn to read.

      Off means send the unique ID.

      The phrasing off the options is:

      Limit add tracking: Off

      That means its not limiting ad tracking. You want it set to ON

      --BitZtream

    22. Re:Unlike before, now you can turn it off by eth1 · · Score: 5, Insightful

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      The TFA says "default off" -- that's kind of what the article was all about, other than discussing the fact that Apple is fostering confusion by making you "enable" the feature to disable a feature.

      Not to mention the setting itself is weasel-worded. "Limit" ad tracking, not "disable."

    23. Re:Unlike before, now you can turn it off by Cinder6 · · Score: 1

      I discovered it on my own, though I wasn't looking for it. Anyone who likes to dig through menus would see it--though, I'll be honest, we're probably a rare breed.

      --
      If you can't convince them, convict them.
    24. Re:Unlike before, now you can turn it off by MarkGriz · · Score: 2

      Because that's where you'd expect to find it.

      --
      Beauty is in the eye of the beerholder.
    25. Re:Unlike before, now you can turn it off by Kergan · · Score: 1

      I doubt there's any weasel wording from Apple here. Insofar as I understood it, the setting is -- and can only be, for that matter -- only relevant to iAds. "Limit Ad Tracking" probably means: "Disable user-tracking for iAds. Third-party Ad networks won't care about this setting."

    26. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      Don't use the iPhone then. It's not a hard choice. Better hardware, more variations and choices, as well as cheaper options available. Are you so concerned about your "fashion" image that you cannot go without an apple product in public?

    27. Re:Unlike before, now you can turn it off by mapsjanhere · · Score: 1

      Actually, this obfuscation works against apple, or better, defeats the "limit tracking" trick's usefulness. As you will most likely only find the setting upon reading instructions, you will have been warned about the misleading button. If they'd put it as a clear privacy setting for people to set themselves, most would have probably allowed the tracking due to confusion about the correct setting.

      --
      I'm aging rapidly, I bought a new game and had no idea if my machine was good for it.
    28. Re:Unlike before, now you can turn it off by s.petry · · Score: 1

      In this case "off" means "you're allowed to track me". Set it to "on" if you want to explicitly limit advertiser's activities.

      I'm glad Apple provides this, and it's a nice differentiator for them since Google needs to track users to maintain their profits while Apple just wants to sell you devices.

      Hahahaha, sorry but I had to laugh. Apple is no different than Google in regards to tracking since it boils down to revenue for both of them. You make it sound like Apple generates no revenue from the Ads or does not care about ad revenue. I hate to break the news to you, but there is no innocence here.

      Now does Apple "also" generate revenue from hardware and such? Sure, but at least be honest. If they had no interest in the ad revenue, they would not have the software built in to track you. Well, I guess you could blame try to put 100% of the blame on Big Brother.. but that is not honest.

      --

      -The wise argue that there are few absolutes, the fool argues that there are no probabilities.

    29. Re:Unlike before, now you can turn it off by Truedat · · Score: 1

      [yes] [no] Allow ad tracking [off] [on] Limit ad tracking

      [true dat] [ne pas] I ain't got no time for no ad tracking

    30. Re:Unlike before, now you can turn it off by KingMotley · · Score: 1

      That is because it doesn't stop all tracking. For example, it doesn't stop tracking while you are browsing the web in the mobile browser. Saying "Stop Ad Tracking" is less accurate than "Limit Ad Tracking".

    31. Re:Unlike before, now you can turn it off by idontgno · · Score: 2

      I think the Apple's intent was more like: [whatever] [huh?] Don't not avoid disabling allowing the negation of overriding the activation of non-limited targeted consumer-friendly marketing assistance

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
    32. Re:Unlike before, now you can turn it off by KingMotley · · Score: 0

      Nope, I'm more concerned about my phone actually working all the time with our Exchange Server at work, being able to use AirPlay to my home receiver and Apple TV, using iMessage with all my family and friends so I (and they) don't have to pay for SMS text messaging, and being able to charge and play music/pandora through my car stereo. None of which any Android can currently do.

      Are you so concerned that your "open source" image is the "one and only truly best way" that someone just might have a different set of needs than your own?

    33. Re:Unlike before, now you can turn it off by PeanutButterBreath · · Score: 1

      Don't use the iPhone then. It's not a hard choice. Better hardware, more variations and choices, as well as cheaper options available. Are you so concerned about your "fashion" image that you cannot go without an apple product in public?

      I don't use the iPhone. At the same time, I don't think that people who do use it should be jerked around just because I disapprove of their choice of hardware or the reasoning behind that choice.

    34. Re:Unlike before, now you can turn it off by mrbester · · Score: 1

      It's a new example of a dark pattern.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    35. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      No, do the following:
      1. find a hammer
      2. place iphone on hard surface
      3. kiss your iphone for the last time
      4. let your frustration out
      5. check to make sure iphone is dead

    36. Re:Unlike before, now you can turn it off by mrbester · · Score: 1

      I don't use Exchange Server functionality on my phone because I have to allow remote wiping to a third party. Screw that.

      Complaining that a non-Apple product doesn't play nice with your Apple-centric setup is a bit silly. Maybe it's the other way around? DNLA compatible apps have been around for years.

      I can also SMS for free, charge and play through my car stereo in three different ways depending on how I connect it. I'm using Android to do it all. Best of all, my total outlay was probably a tenth of yours.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    37. Re:Unlike before, now you can turn it off by scot4875 · · Score: 1

      It's a lot easier to ditch individual pieces of Apple hardware when you haven't already completely bought into the ecosystem. My condolences go out to you -- you're going to be out a lot of money if you ever need to switch for any reason.

      --Jeremy

      --
      Jesus was a liberal
    38. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 0

      No, do the following:
      1. find a hammer
      2. place android phone on hard surface
      3. kiss your android phone for the last time
      4. let your frustration out
      5. check to make sure android phone is dead

      FTFY.

    39. Re:Unlike before, now you can turn it off by DocSavage64109 · · Score: 1

      Same here- I'm not sure why I was looking in there though.

    40. Re:Unlike before, now you can turn it off by KingMotley · · Score: 1

      I don't use Exchange Server functionality on my phone because I have to allow remote wiping to a third party. Screw that.

      That isn't necessary. Complain to your exchange admin and have him turn it off. They probably won't, but that is an issue with the company you work for.

      Complaining that a non-Apple product doesn't play nice with your Apple-centric setup is a bit silly. Maybe it's the other way around? DNLA compatible apps have been around for years.

      It's silly? I'll send you a bill for replacing it all then and I don't want to hear any complaints. What I have WORKS now. Give me a good enough reason to pay to replaced and put up with the headache and then it might be silly.

      I can also SMS for free, charge and play through my car stereo in three different ways depending on how I connect it. I'm using Android to do it all. Best of all, my total outlay was probably a tenth of yours.

      Yeah, what are you using google talk? Hows the voice integration with that? While your phone is in your pocket, can you hit a button on your ear buds and have it read the last SMS to come in AND reply to it? No? That sucks.

      As "a tenth", that is obviously a huge exaggeration. There was no "added cost" for my receiver, and my Apple TVs cost $89. I guess I could buy a couple Sony Google TVs for $199 and a few apps for android, but so far I haven't heard of any that do airplay-like functionality completely (1080p video with surround, and music, and pictures), nor do it as simply, or as polished. Put simply, you can't do it as well for ANY price, but if you want to get close, you'd actually be paying the same or slightly more. Maybe there is an app for it for Android, but I haven't heard of one yet, that will automatically remove watched tv shows/movies and replace them with other unwatched tv shows/movies whenever you charge your android either. Maybe you could hack together some scripts on a PC to try and add that functionality and then tweak it whenever it breaks, but that just happens for me and I didn't have to code anything myself.

    41. Re:Unlike before, now you can turn it off by KingMotley · · Score: 1

      Perhaps. I won't have my current car for much longer, so that will be the first thing that gets replaced. Apple TVs were only $89 each, so that's not that expensive to replace. That just leaves my receiver which I'm currently thinking about replacing, but with no android alternative really, there really isn't much of a choice currently. And of course the phone. Just got it, so I won't be changing that for 2 years unless there is a compelling reason to, and seeing as how well everything works together currently, I can't see anything happening in the next 2 years that would make me regret it. Of course, at that time, I'll re-evaluate whats available on the market.

    42. Re:Unlike before, now you can turn it off by mrbester · · Score: 1

      And that "I'll introduce a whole bunch of extra conditions to my original refuted point as I can't concede that any other phone can have similar functionality" superiority complex is why I kill all WiFi connections from Apple products in range whenever I'm in a coffee shop. Can your phone do that? No? That sucks.

      And now this is getting ugly and tiresome, so I'm not going to play anymore.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    43. Re:Unlike before, now you can turn it off by KingMotley · · Score: 1

      Lol. You have to at least be in the same league to play my friend, otherwise it's called getting schooled. As for your wifi "jamming", I suppose you realize it is illegal and you secretly want to go to jail so you can have a nice big gentlemen come visit you every night, or is that what you are doing now and you just aren't getting enough?

      Anyhow, I can see you just like being an asshole, so I will leave you to your prison rape fantasies. Enjoy!

    44. Re:Unlike before, now you can turn it off by SeaFox · · Score: 1

      In this case "off" means "you're allowed to track me". Set it to "on" if you want to explicitly limit advertiser's activities.

      This kinda reminds me of when you find yourself stuck on an ad-riddled site because you typoed a URL, and you try to close the tab and get one of those pop-up telling you to "click cancel to continue" leaving the page.

    45. Re:Unlike before, now you can turn it off by sapphire+wyvern · · Score: 1

      Well, it's not like turning off the IDFA would disable web beacons, cookies etc.

      If they labelled the setting as "disable", they would be over-selling the capability of that setting pretty badly.

    46. Re:Unlike before, now you can turn it off by TheSpoom · · Score: 1

      Can't we all just... get along?

      (also Android is superior and you are wrong and eat babies)

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
  3. Does this really shock anyone? by JustAnotherIdiot · · Score: 5, Funny

    Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

    --
    What do I know, I'm just an idiot, right?
    1. Re:Does this really shock anyone? by gstoddart · · Score: 2

      Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

      But ... but ... french fries and ketchup are two vegetables aren't they?

      What fat kid doesn't love fries and ketchup?

      And, by "value your privacy", you mean commoditize and make money from, right?

      --
      Lost at C:>. Found at C.
    2. Re:Does this really shock anyone? by fuzzyfuzzyfungus · · Score: 1

      Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

      It hardly shocks me; but I do find it a little surprising. Obviously, Apple doesn't give a fuck about you; but they make fantastic margins on their hardware and have been relatively successful in building online services that people will spend actual money(albeit generally in small chunks) for software and media through.

      Google, their most dangerous competitor in the space(Amazon is worth a mention, for their good conversion rates and strongly integrated markets for physical goods as well; but their devices profitless and they seem largely content to skin Android because it is cheap, rather than actually trying to make Android a threat to iOS), is much more reliant on advertising, doesn't enjoy the same conversion rate on its apps and media services, and doesn't have terribly exciting hardware margins(on the hardware that it even makes, rather than just provides the OS for).

      I would have thought that it would be a sensible move on Apple's part to play up the "Apple, the warm fuzzy company that doesn't track you like the cattle you are!" because they can afford not to; but Google probably can't(analogous to the way that Apple offers comparatively friendly and cheap-to-free in store basic techie services, while Best Buy gouges relentlessly, because Apple can afford to throw in the goodwill touches with their higher margin products while Best Buy probably doesn't make any money until you buy some cables or the Geek Squad gets you). Obviously, in Apple's ideal world they'd have it both ways; but sometimes it is worth leaving some money on the table if it forces your competitor to leave even more.

    3. Re:Does this really shock anyone? by guttentag · · Score: 1

      Wait... We all know that tech companies will beat you up and take your privacy away.

      But if the fat kids at your school valued your veggies the way tech companies value your privacy, you must have had some pretty smart fat kids who aren't fat anymore. Did you go to school with Tim Cook?

    4. Re:Does this really shock anyone? by PeanutButterBreath · · Score: 1

      Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

      Those that don't flat out refuse to acknowledge it, can't stop chewing it away.

    5. Re:Does this really shock anyone? by Anonymous Coward · · Score: 0

      I don't know what you mean. I was a fat kid. I am a fat adult. I was only not so fat for the few years around 18. I have always liked vegetables. Vegetables are great.

    6. Re:Does this really shock anyone? by interkin3tic · · Score: 1

      Except fat kids are never so brash as to declare that eating vegetables is dead. Tech executives on the other hand are always trying to tell us that privacy is obsolete, so don't worry about it.

    7. Re:Does this really shock anyone? by SuperMooCow · · Score: 1

      But ... but ... french fries and ketchup are two vegetables aren't they?

      No my friends, they're not two vegetables!

      Ketchup is made of corn syrup and tomatoes! French fries and ketchup are three vegetables!

    8. Re:Does this really shock anyone? by CAIMLAS · · Score: 1

      The fattest kids I know these days are vegetarians. All those veggie oils instead of healthy animal fat don't do you any good.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
    9. Re:Does this really shock anyone? by mrsquid0 · · Score: 1

      >> But ... but ... french fries and ketchup are two vegetables aren't they?

      > No my friends, they're not two vegetables!
      > Ketchup is made of corn syrup and tomatoes! French fries and ketchup are three vegetables!

      Ahh... But tomatoes are fruit and corn is a grain, so French fries and ketchup are only one vegetable. And now back to criticizing how people use commas...

      --
      Just because you are paranoid does not mean that no-one is out to get you.
    10. Re:Does this really shock anyone? by DeathElk · · Score: 1

      But the fries, may be fried in vegetable oil, in which case, we're back, to two, vegetables. (have you imploded yet? ;)

  4. At least it can be disabled by SuperKendall · · Score: 0, Troll

    The UDID of old was something you could not block access to.

    Having an ID specific for ad use is better, since you can disable it (even if how to do so is a bit hidden behind a few layers of menus). Otherwise advertisers would seek some other means to tracking, and end up with something you could not as easily block.

    Personally though I generally leave things like this on, I actually do want more relevant advertising (I don't use ad blockers on the web for the same reason).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:At least it can be disabled by CowTipperGore · · Score: 1

      I actually do want more relevant advertising (I don't use ad blockers on the web for the same reason).

      That makes sense only if you intended "more" to modify "advertising" rather than "relevant".

      I use ad blockers because the Internet is unbearable otherwise. Yahoo's site makes me ill if I accidentally go to it on a browser not blocking ads. My local newspaper's site is literally unusable. It looks like a hideous link farm with banners, pop-ups, overlays, and a whole sidebar of smaller ads. But thanks to AdBlock, I found that they actually have content from their printed paper buried in there.

      I occasionally find useful suggestions from vendors with whom I have a relationship (such as Amazon's "you might also like" suggestions based upon my purchase history). But trying to target ads based upon Google search words or Web browsing history is not accurate, so I'd rather skip the ads altogether.

  5. IDFA? by BobNET · · Score: 5, Funny

    Full armor, full ammo, all weapons, but no keys.

    I think I'll wait for IDKFA.

    1. Re:IDFA? by GoogleShill · · Score: 1

      But you still need IDDQD!

    2. Re:IDFA? by Anonymous Coward · · Score: 0

      IDFA = International Documentary Filmfestival Amsterdam

    3. Re:IDFA? by TheSpoom · · Score: 3, Funny

      If they can get me an iPhone that lets me walk through walls, I might just reconsider my no-Apple policy.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
    4. Re:IDFA? by Anonymous Coward · · Score: 0

      I prefer IDSPISPOPD.

      Captcha: condom
      9-minute wait before posting!!!

    5. Re:IDFA? by JazzLad · · Score: 1

      IDSPISPOPD?

      --
      "If you have nothing to hide, you have nothing to fear." - Every fascist, ever
    6. Re:IDFA? by Anonymous Coward · · Score: 0

      Old skool!

      It's IDCLIP in the 1.666 release.

    7. Re:IDFA? by Anonymous Coward · · Score: 0

      >Full armor, full ammo, all weapons, but no keys.

      Keys? You don't need no stinkin' keys. The BFG9000 makes a new doorway whereever you want one.

  6. Did you really expect them to stop? by crazyjj · · Score: 1

    Come on, there is money to be made and this is America, son!

    --
    What political party do you join when you don't like Bible-thumpers *or* hippies?
  7. How is this bad (compared to before)? by vrillusions · · Score: 1

    So by using a generated id that changes on device reset and giving users the option to opt out this is just as bad as before? Sure you're opted in by default but you can disable it. Before it used an id that was tied to phone and you had no control over when it got used. Also they tried to hide it but that's nothing new.

  8. Can we not had FUDDY PR on this site by falcon5768 · · Score: 4, Interesting

    Not only was Apple not using the UDID for user tracking (app developers were and against developer policies might I add) but specifically for iOS beta tracking, but IDFA specifically was mentioned by Apple as the legal way for app creators to do it in the future and is opt-outable. But then you cant spook idiot users can you Sophos into buying your products if you are actually honest.

    --

    "Slashdot, where telling the truth is overrated but lying is insightful."

    1. Re:Can we not had FUDDY PR on this site by Em+Adespoton · · Score: 2

      What products is this spooking idiot users into buying again? Sophos doesn't sell to consumers, they sell to IT, and the only iOS apps they "sell" are free or bundled with some enterprise contract.... They might have spook articles on that blog, but this didn't seem to be one of them.

      And I didn't know about IDFA, and it wasn't in the Security/Privacy sections where I'd expect it (I mean... About? Really? You hide an information security option in the About section, which should only have information "about" the product???).

      As a result of this article, I'm now planning to go through the Settings app thoroughly after each iOS update from now on.

    2. Re:Can we not had FUDDY PR on this site by guttentag · · Score: 1, Troll

      It's not FUD.

      Apple has deliberately buried the opt out option as a cop out for a feature that adds no value whatsoever to the customer's device or experience but allows third parties to make money by exploiting their privacy where there is a reasonable expectation of privacy. This should be an "opt in" feature by default if there are truly people who "want to support the poor advertisers." Beyond that I think there needs to be a push for access to the hosts file on phones so the user can take control of what connections are using their data plan.

    3. Re:Can we not had FUDDY PR on this site by Anonymous Coward · · Score: 0

      Beyond that I think there needs to be a push for access to the hosts file on phones so the user can take control of what connections are using their data plan.

      Boom! Adfree for Android.

  9. Doesn't Fully Disable? by Krojack · · Score: 3, Interesting

    So you can only "Limit Ad Tracking" and not fully disable it? Ummm ok..

    1. Re:Doesn't Fully Disable? by Gerinych · · Score: 0

      It's probably like those "Do Not Track" flags in web browsers. Basically, the websites can choose to ignore that flag and track you anyway. Probably the same kinda deal here.

    2. Re:Doesn't Fully Disable? by poetmatt · · Score: 1

      even better, you can't disable apple's tracking - this is just 3rd parties.

    3. Re:Doesn't Fully Disable? by synapse7 · · Score: 1

      Call me a troll and captain obvious, but stick with ios5?

    4. Re:Doesn't Fully Disable? by Em+Adespoton · · Score: 1

      So you can only "Limit Ad Tracking" and not fully disable it? Ummm ok..

      It doesn't disable it, because any time someone's using iAds, someone gets your connection info -- and anytime you browse websites, cookies are dropped and IPs and browser info are recorded. I can just imagine the lawsuits that would occur if they said they were disabling Ad Tracking and some site used an ad to successfully track someone.

    5. Re:Doesn't Fully Disable? by Cinder6 · · Score: 1

      "Limit" because there are still apps out there that don't use the new ID code, and thus will not (can not) respect the user's wish not to be tracked.

      For myself, I don't think tracking for advertising purposes is as big a deal as many make it out to be. It's a bit creepy, yes, but at the same time, targeted ads can be useful. Take, for instance, Amazon's Special Offers on the Kindle. It doesn't seem to use targeted ads. At least I hope it doesn't; else Amazon must think I'm a crossdresser, because right now I have an ad for the Amazon Dress Shop. I would much prefer an ad for a science fiction book or hell, even Omaha Steaks, because at least I like steaks.

      --
      If you can't convince them, convict them.
    6. Re:Doesn't Fully Disable? by Krojack · · Score: 1

      Or move to Android. =) I did 2 years ago but it seems that didn't solve my problem because I went with Verizon. I did however root my phone and removed every app I could that had anything Verizon in it. I'm not really sure how they do their tracking.

    7. Re:Doesn't Fully Disable? by TRRosen · · Score: 1

      nope android users aren't dumb at all. Hey clueless they're your wireless carrier. If your phone is on they are tracking you! Do you think when you make calls they have no idea what phone is connecting to there network? It doesn't matter what phone or what carrier if you connect they know where you are. It's part of the connection protocol and can never be turned off. And unless your VPNing they know every site you visit.

    8. Re:Doesn't Fully Disable? by Anonymous Coward · · Score: 0

      Except there's no real reason why it should be "limit". For a web browser, you have no control over what cookie goes where and websites are unmoderated.

      Here, you're dealing with a well formed API that *MUST* go through a review process before being approved.

      So it's nowhere near the same thing. The option could have been "disable", but it didn't.

    9. Re:Doesn't Fully Disable? by Krojack · · Score: 1

      They would need something added to the Android OS to track what apps I'm using and how much I use those apps. This doesn't haven't anything to do with tracking phone calls or GPS/A-GPS location and what not. In other words, Carrier IQ which by using every scanner I can find says my phone doesn't have it. *shrugs*

    10. Re:Doesn't Fully Disable? by Anonymous Coward · · Score: 0

      Not really almost every app hits the net for something. even if it only checks for updates Verizon will know about it.

      Your wireless carrier is like your IT support. You better be able to trust them because they WILL know everything you do. Which when applied to carriers means were all screwed.

  10. Please explain to me by Anonymous Coward · · Score: 1

    Please explain to me what the problem is here. How deep does the tracking go? And honestly, if it's companies trying to get advertisements out, who cares if they have that information about us? Advertising is a huge expense, and blanket advertisements do a large population segment are not cost effective. With useful tracking and profiling data, a company can identify consumers who actually might be interested in their product and focus their advertisements on them, thereby reducing cost by making their advertising more effective and spending their time communicating to people who actually want their product. I know that the only click through advertisements I have ever used came from either Gmail or Facebook, simply because they actually post ads that have things I'm interested in. So what is the actual problem?

    These tracking and privacy discussions always seem to me to be about privacy for privacy's sake; I have yet to see a convincing argument as to why it's a "bad thing" that a company with products I like or are interested in are able to find me.

    1. Re:Please explain to me by Dunge · · Score: 1

      Just stop advertising altogether. It's useless. People will buy what they need with or without advertisement. It cost millions and dig into user privacy and people will start wars over it.

    2. Re:Please explain to me by Anonymous Coward · · Score: 0

      > Advertising

      > Buy what you need

      There's part of your problem right there. The people who sell things consumers actually need don't usually blow as much on advertising. Still, while you say it's useless, it's observably not. Ad companies don't have business if they can't show results and impact, and the company goes elsewhere. Advertising definitely has results. I never get how the tech crowd understands social engineering, but believes advertising doesn't and can't work.

      > People will start wars over it

      You're dreaming. It's been happening for years, it'll continue to happen. Back in the day, the point of buying a cable television subscription was that then you wouldn't have to watch the ads that OTA broadcasts needed for funding. How's that working out? People are going to keep buying things from Apple, just like they keep buying things from Sony. Are you really expecting anything more than a few days of bad publicity? Because there won't be any kind of long-term retaliation for this - no literal or figurative "war", no class-action lawsuits, no stock drops, no fired executives. Nothing.

  11. Re:not going to stop some of their customers by jader3rd · · Score: 1

    The phone could explode and burn half their face off and they'd still treat Steve Jobs like a diety

    That's because now their face looks like magic!

  12. You shouldn't HAVE to turn it off by ThatsNotPudding · · Score: 3, Insightful

    If Apple had any respect for thier customers, this would default to off. But just like Facebook, even Apple has decided their customers are the advertisers, not the mere users (aka product). But the Samsung ads speak a bit of truth and among the devout, this will not even stir a teapot-sized tempest, for Cupertino knows best.

    1. Re:You shouldn't HAVE to turn it off by Cinder6 · · Score: 1

      It shouldn't default to any state. It should specifically ask you, when you first set up the phone, what your preference is:

      "Apps downloaded from the App Store may display advertisements. Do you wish to allow us to collect information about yourself in order to deliver ads relevant to your interests?"

      --
      If you can't convince them, convict them.
    2. Re:You shouldn't HAVE to turn it off by Anonymous Coward · · Score: 1

      If Apple had any respect for thier customers, this would default to off. But just like Facebook, even Apple has decided their customers are the advertisers, not the mere users (aka product). But the Samsung ads speak a bit of truth and among the devout, this will not even stir a teapot-sized tempest, for Cupertino knows best.

      Indeed, and that is why you should use an Android phone.

      Google would never stoop so low as to track a user for advertising purposes.

    3. Re:You shouldn't HAVE to turn it off by betterunixthanunix · · Score: 1

      With the default choice (you know, the one users click on when they do not bother to read what they are clicking on) being, "No thanks."

      --
      Palm trees and 8
  13. Re:not going to stop some of their customers by Anonymous Coward · · Score: 0

    So how long have you worked at Fox?

  14. Re:Really? by wierd_w · · Score: 5, Insightful

    Apple: "we need to uniquely identify our users to maximize our advertising revinue stream, and to positively lock individual devices to individual users for the sake of our media partners. Not doing this means we will make less money, and since becomeing a houshold name, our share holders are more fickle than ever!"

    Users: "look, do I follow YOU everywhere you go? When you go in the bathroom, do I give YOU targeted adverts for toilet paper, sanitary wipes, tampons and condoms? No? Does that sound at all like something you would like? No? Then DON'T TRACK ME."

    Apple: "your concerns have been noted, and your opinion is important to us." [Delivered in robot answering machine voice.]

    User: "I will contact an advocacy group if you can't take this seriously."

    Apple: "we are dedicated to workmanship and quality, and the opinions of our customers are important to us."

    (User contacts advocacy group. Advocacy group raises a stink)

    AG: "you are aware I am sure, that pervasive user tracking violates the user's privacy in unacceptible ways, and clues about facts a user would like to keep private, such a club affiliations, sexual preferences, past relationships, and even prior citations for minor legal offenses can be publicly exposed through such tracking and directed advertisements, right? Let alone the serious safety implications, like pedophiles tracking underage children, rapists stalking women, and muggers stalking people with expensive iDevices using tracking apps right? You honestly think that these serious implications are warranted to further your financial bottom line?"

    Apple: "oh, we hadn't thought about that second part!"

    AG: "so you will stop mandatory tracking?"

    Apple: "yes of course! We don't want to (increase our legal liabilities because we) track our customers in such a way that they could be physically or emotionally harmed!"

    AG: "Good on you apple. We are glad you understand the value of privacy."

    (6 months pass)

    Apple: "we have devised a compromise that still let's us make money by selling compromising infrmation to snoopy advertizers, without the legal liabilities! We will offer a NEW tracking feature, that is obfuscated, and obscured such that the user doesn't know its there, and that could theoretically be turned off if they knew how, absolving us of culpability when/if it gets misused!"

    User: "do you comprehend the meaning of "I DO NOT WANT TO BE TRACKED."? Does the concept even make sense to you?

    Apple: "the opinions of our customers are important to us!"

  15. Re:Zoidberg by Antipater · · Score: 2

    But they give a free bucket of krill for every patient he sends them!

    --
    Everything is better with chainsaws.
  16. Re:not going to stop some of their customers by gstoddart · · Score: 2

    The same can be said for the Windows fanboys, the Android fanboys, and every other damned fanboy ... that's pretty much the definition of fanboy; "my manufacturer makes awesome products and would never do anything wrong, yours are evil doodie heads who make crap".

    I see just as many people mindlessly defending Microsoft on Slashdot. And, let's face it, Google's "do no evil" has become more of a joke than anything of late.

    Throw in the telecoms carriers (*cough* Verizon *cough*), and someone is going to be trying to screw you over at every step of the chain.

    And, if you think the free software folks are any better, well, Canonical wants to embed some extra crap from Amazon.

    --
    Lost at C:>. Found at C.
  17. Re:Really? by fuzzyfuzzyfungus · · Score: 1

    So, "Apple got caught with its hand in the cookie jar" when it was discovered that people were using the UDID for things it was expressly *not* supposed to be used for.

    Funny thing: When you make yourself the gatekeeper and final arbiter of all applications allowed to run on a device, you tend to be seen as responsible for any activity you let through, whether or not it contradicts some written policy, unless you can show that it was very cleverly hidden...

    Given that Apple has to OK an app for it to go live(outside of dev or enterprise deployment), and can revoke it at any time, and Apple controls what system data apps have access to, they could have nuked UDID use hard far earlier than they did. But they didn't.

  18. Solution - by na1led · · Score: 1

    Root your phone and install a Custom Rom with no Tracking, Oh Wait, that's only for Android Phones. Sucks to own an iPhone!

    --
    -- By all means let's be open-minded, but not so open-minded that our brains drop out.
    1. Re:Solution - by Anonymous Coward · · Score: 0

      Or you could ditch your forked Linux written by an advertising company and get a Maemo/harmattan/kills device running open source software that can't and won't play Eula privacy tricks. Oh, that's right. You dOn't know how to use terminal. Sucks to be an android user!

    2. Re:Solution - by Anonymous Coward · · Score: 0

      oops, my iPhone auto corrected Jolla to "kills" and uppercased the O in "don't." Fuck me, I hate this thing. I should take my own advice and only type my replies on my n900.

    3. Re:Solution - by Anonymous Coward · · Score: 0

      Root your phone and install a Custom Rom with no Tracking, Oh Wait, that's only for Android Phones. Sucks to own an iPhone!

      That could only limit tracking in the same way this toggle does by preventing the OS from providing a unique ID to apps.

      If you are going to install other people's apps on your phone, they can still track you by whatever other creative means THEY come up with.

  19. Let's hear from Google haters by Anonymous Coward · · Score: 0

    I know a lot of Apple fanbois don't like Google anymore - just because Google spoiled their party with Android. But a lot of them, to hide their irrational hatred, makes fun of Google (and Android by extension) as an advertisement company. It's a dig at Google, to somehow reduce their technical abilities. (and of course they conveniently forget that Apple is primarily a marketing company).

    But let's assume Google is a advertisement company - and Android is this sucky copy-cat of ios, just to push ads to users, who are morons to even buy the device that keeps on bombarding them with ads all the time (it's a different thing that I have hardly seen ads on my android - except for few free apps).

    Now that the context is clear, and we know what Apple has been doing behind the back, lets hear from the apologists about how is that ANY different from whatever they always accuse Google for.

    As for me, last thing I want is a sneaky marketing company telling me what to install, how to use my devices, and then track me on my back.

    1. Re:Let's hear from Google haters by Anonymous Coward · · Score: 0

      I know a lot of Apple fanbois don't like Google anymore - just because Google spoiled their party with Android. But a lot of them, to hide their irrational hatred, makes fun of Google (and Android by extension) as an advertisement company. It's a dig at Google, to somehow reduce their technical abilities.

      Way to miss the point entirely. The reason why people talk about Google being an advertising company is that they fucking well are an advertising company. Their technical abilities are not in doubt -- the thing is, those abilities are largely in the realm of "how to collect shitloads of data and algorithmically extract information useful to advertisers". That's what they do. It's how they make money. They're the first and foremost Internet-era advertising company, and there is no question that it takes some pretty serious brainpower to dominate the field the way they do.

      Why do you think Google acquired Android in the first place? (No, they didn't start that project in-house.) It's quite plain that around the time they did, their management had anticipated the importance of mobile devices to the future of their business. They saw how crappy existing mobile operating systems were, and realized that if they bought this new promising startup, finished its product, and essentially gave it away to handset makers (few of whom had good in-house software teams), they could own most of the market.

      Why would they do this? Because it helps them track and analyze as much data as possible. Google is insatiably greedy for data about you, because information about you and effective individualized ad placement are the two key products they sell to their real customers: advertisers.

      (and of course they conveniently forget that Apple is primarily a marketing company).

      Ah yes, the eternal cry of the fandroid who can't imagine a world in which Apple is anything more than a candy-coated shell of a company which does nothing but bamboozle sheep with Hypnotoad-like marketing. (hint: if you believe this you are a moron)

      But let's assume Google is a advertisement company

      Er... why would you assume? Look it up in their SEC 10-K filings. In the US, public companies are required to disclose all kinds of information about how they make money. It's not hard to confirm that Google's main revenue stream is ads. (If you look up the same information for Apple, you'll find they make their bones selling devices, and that (contrary to popular belief) they make very little from the App Store or iTunes Store.)

      Now that the context is clear, and we know what Apple has been doing behind the back, lets hear from the apologists about how is that ANY different from whatever they always accuse Google for.

      Just how do you justify claiming we now know what "Apple has been doing behind the back"? As another poster said, it's yet another lazy Apple bash. It's designed to appeal to shallow idiots who just want scandal headlines to justify their preconceived opinions.

      Specifically, Apple didn't get "caught with its hand in the cookie jar" using UDIDs to track its own users. Some 3rd party iOS app developers were the ones who got caught using UDIDs in a way which was somewhat questionable. Apple's response? They pulled offending apps from the app store, deprecated UDIDs, and replaced them (in iOS 6) with a new unique-ID API which gives users more control over how much tracking is allowed. That's the sequence of events which has somehow been mutated into "OMG APPLE TRACKED USERS THEN TRACKED THEM SOME MORE, EVIL APPLE KILLS BABIES!1!1!!!!1!!!!"

      The cherry on the stupid sundae is that it's all irrelevant because developers have pretty trivial ways to get unique device IDs with or without the two APIs in question. They can just grab the Ethernet MAC address from the WiFi chip in the phone. If you didn't know, Ethernet MAC addresses are guaranteed to be

  20. Re:not going to stop some of their customers by Anonymous Coward · · Score: 0

    Bravo! A blast of pure, unmitigated sanity on the Internet! I was starting to think I was the only one.

  21. Re:not going to stop some of their customers by Anonymous Coward · · Score: 0

    Advertising is a human rights violation now? Wow. Just wow.

  22. Thought exercise by WillAffleckUW · · Score: 1

    Since this is user reset to ON (to turn tracking off) and defaults to OFF (to be tracked), what is to keep Apple from resetting it to OFF every time they patch the OS?

    (pin drops)

    Well?

    --
    -- Tigger warning: This post may contain tiggers! --
    1. Re:Thought exercise by kthreadd · · Score: 1

      Because Apple is more interested in keeping a good relationship with their users rather than tracking them. Apple makes money by selling devices, not through advertisement so there's no reason for them to track anyone. But wait a minute what is this "user tracking" thing? I mean, it's enough to read just "user tracking", stop reading and make up the rest of the story so that it sounds like Apple is this evil company that tracks their users. Right? Ehm, no. So the problem is that there will always be advertisers, not really through Apple (they tried the ad business and have sort of deprecated that idea) but that will use Apples's platform. They will come up with their own way of tracking users. Apple can't really do much about that except closing holes like the old UDID thing that wasn't supposed to be used for such things but advertisers did anyway. So the only thing Apple has done is create something in the middle, that advertisers can accept but also at the same time doesn't invade user's privacy. Again, Apple wants to sell you stuff, not sell you. So really, there's nothing in there for them by turning it off when they update the OS. They can of course do that technically, nothing stops them. But there's no incentive for them to do it, so they probably won't.

    2. Re:Thought exercise by CanHasDIY · · Score: 1

      Because Apple is more interested in keeping a good relationship with their users rather than tracking them.

      You're lying to yourself if you think any for-profit company has the slightest altruistic feelings towards their commodities, er, "customers."

      To wit: as a for-profit corporation, Apple's ultimate interest is in profits; if the company finds selling your data without your explicit permission more profitable than not doing so, they will sell your data without your explicit permission. Period. End of story.

      You may find it consoling that Apple is far from alone in that mentality; verily, every for-profit puts their bottom line far ahead of the needs and wants of their market base, whenever profitable. Personally, I find it appalling.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    3. Re:Thought exercise by kthreadd · · Score: 1

      You just have to look at the numbers they present.
      Apple makes its money from selling hardware to people.

    4. Re:Thought exercise by CanHasDIY · · Score: 1

      You just have to look at the numbers they present. Apple makes its money from selling hardware to people.

      And the media they sell on iTunes.

      And the fees they charge developers to be included in the appstore.

      And from software like iLife.

      Selling the Snow Leopard retail disk for only $30 was cool, but far from altruistic.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    5. Re:Thought exercise by kthreadd · · Score: 1

      That's money too but peanuts in comparison.

  23. Re:not going to stop some of their customers by WillAffleckUW · · Score: 1

    Um, news flash, the Microsoft Tablet RT isn't made in America either.

    Source the fab. ... see?

    --
    -- Tigger warning: This post may contain tiggers! --
  24. Re:not going to stop some of their customers by PeanutButterBreath · · Score: 1

    The same can be said for the Windows fanboys, the Android fanboys, and every other damned fanboy ... that's pretty much the definition of fanboy; "my manufacturer makes awesome products and would never do anything wrong, yours are evil doodie heads who make crap".

    That's resonable and all, but you miss the point that when people talk about "fanboys" of a brand, it is usually implied that all patrons of that brand are "fanboys", and that the fanboy mentality that you describe is primarily responsible for that brands success.

  25. iOS6 by XanC · · Score: 1

    Is there anything about Safari on iOS6 that doesn't suck? Particularly egregious is the fact that it caches POST responses. Yes, you read that right. I don't know what kind of brain damage leads somebody to believe that's an acceptable thing to do.

  26. So you think Android is wrong as well? by SuperKendall · · Score: 1

    Let it never be said that SuperKendall was not a faithful subject of his Corporate Masters. Apple can Do No Wrong.

    Since the current ad tracking policy is essentially the same as what Android provides (they have a box also where you can uncheck ad tracking) are you then also saying Google is doing wrong? I think it's a great compromise, as I stated ad companies would figure out some other way to track you but with the OS supported ad identifier there is a path they will use (on both iOS AND Android) that the user can disable if they wish.

    I'm hardly cheering for Apple when I'm saying they could have done better in the first place.

    I am merely stating that the new policy is better than the old one. If you disagree, please do give us reasons why instead of attacking people instead of arguments. Your attack on me only hurts yourself; you come off childish, petulant and uninformed. But then I guess that always was the sigil under the Apple Hater code of arms:

    "PUERILLS IRREVERENS IGNARUS"

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  27. Re:Really? by kthreadd · · Score: 2

    I guess you don't use Mozilla Firefox since they don't turn on Do-Not-Track by default.
    This is basically the same thing for apps.

  28. Android has the same ability by SuperKendall · · Score: 1

    I'm glad Apple provides this, and it's a nice differentiator for them since Google needs to track users to maintain their profits while Apple just wants to sell you devices.

    Android has a similar switch to limit ad tracking, they just call it interest based ads and make it easier to find even.

    However it says nothing about what Google themselves may still track, to me these switches are all about what third parties can get from you.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Android has the same ability by ThatsMyNick · · Score: 4, Informative

      The first time activated my phone (it is the screen where you can add your google account if you want to, and is standard on every android phone and tablet I have seen), I was asked if wanted "Interest based ads", I did not opted in and never had to worry about it. So android does not really have the same thing.

  29. Its only bad when by Anonymous Coward · · Score: 0

    User tracking is only bad when it comes from Google. Its okay if Apple does it :P

    1. Re:Its only bad when by kthreadd · · Score: 2

      Apple doesn't track their users, that's not what this story is about.

  30. Re:Really? by wierd_w · · Score: 1

    More like, "I want my browser to not only set the flag, but also actively sabotage tracking efforts across site domains, and nuke tracking cookies at 10 minute intervals at least. My ideal setup requires no cookies at all, but I understand their utility in things like online shopping."

    Basically, I want companies like google and apple to grow the fuck up, and quit acting like babies whenever they get their hands slapped over being greedy little brats with entitlement complexes. They are *NOT* entitled to information about my spending habbits, lifestyle choices, product preferences, and absolutely not to my geographical location information. I don't care HOW much money they can make with it.

  31. no, not literally true by Anonymous Coward · · Score: 4, Informative

    Before anyone dismisses that as just a joke, it's literally true in iOS 6 if you use the new "Passbook" feature. Every time you pull up the lock screen with Passbook enabled, Passbook does a GPS fix and checks in with Apple to find out if it should display one of the little Passbook cards.

    Or you could, you know, disable "show on lockscreen" for all of your passes and don't set favorite stores for your Starbucks pass ... and then Passbook won't do a GPS fix every time you pull up the lock screen.

    You can still have and use Passbook passes, it just won't auto-display when your near a Starbucks. Heck, once you have the pass enrolled in Passbook you can even delete the Starbucks app off your phone.

    1. Re:no, not literally true by spire3661 · · Score: 5, Insightful

      And im supposed to believe that the software is going to honor those flags in a way most humans would deem reasonable, right? There is no action you can take on your iphone that Apple cannot override. I own one, and at first i was really enjoyed the tech of it. Airplay, facetime etc all in a nice package. But as i dive deeper into iOS the entire thing is about control from end to end. It is impossible to gain absolute positive control over the device, even with jailbreaking. The entirety of the device is a big ass life sensor.

      --
      Good-bye
    2. Re:no, not literally true by the_B0fh · · Score: 4, Insightful

      Seriously? And you think Google or RIM doesn't do this? You think they don't track users via the phone activations, and then via browsers and all that?

      Apple actually provided a non-permanent, non-personal device identifier *THAT YOU CAN TURN OFF* and something you manage to portray this as being worse? Seriously?!

      Or are you against all online services?

    3. Re:no, not literally true by Anonymous Coward · · Score: 0

      Remembering what websites i've been to (which can be turned off) is a fair bit different to tracking my locations and daily habits.

    4. Re:no, not literally true by Anonymous Coward · · Score: 2, Insightful

      Online services don't know what time and where i get my morning coffee.

    5. Re:no, not literally true by Anonymous Coward · · Score: 0

      Not to mention using a cell phone at all...

    6. Re:no, not literally true by LordLimecat · · Score: 2

      Pretty sure you can do whatever you want with a RIM phone, if you have a BES. You have proof to the contrary? Be rather interested to see it.

    7. Re:no, not literally true by JuicyBrain · · Score: 5, Insightful

      I don't know why, but I'm suddenly reminded of an ad Apple did in 1984. There was a girl throwing a hammer at a big screen...

    8. Re:no, not literally true by Anonymous Coward · · Score: 0

      Where does he say Google or RIM are better?

      I'm glad you brought it to our attention though. It makes sense that there would be a bit more transparency at least for an open source project like Android.

    9. Re:no, not literally true by L4t3r4lu5 · · Score: 1

      Seriously? And you think Google or RIM doesn't do this?I think Google does it on their own ROM builds. Seeing as Android is open source, though, you could strip out any of the tracking and monitoring stuff you wanted from the AOSP source and compile your own ROM.

      I'm pretty sure there are ROMs on XDA which have a lot of that stuff removed. Cyanogenmod even cooks in the ability to revoke permissions on a per-app, per-permission basis. Don't like that the notepad app you downloaded reads your contact list? Disable the permission! It's as granular as you make it.

      I've always seen Apple and Android thusly; If you want a uniform, well designed and secure user experience out of the box, get an iPhone. If you want things your own way and are prepared to take the time to make it that way, choose Android. Hey, wait a minute... Isn't this just like OSX / Linux on desktops?

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    10. Re:no, not literally true by the_B0fh · · Score: 1

      Seeing that Google just recently settled with FCC on tracking iPhone users via an unauthorized Safari cookie, are you now saying that this does not happen (Google tracking BlackBerry users via their browser)?

    11. Re:no, not literally true by the_B0fh · · Score: 1

      Where does he say Google or RIM are better?

      Did you miss this?

      Apple actually provided a non-permanent, non-personal device identifier *THAT YOU CAN TURN OFF* and something you manage to portray this as being worse? Seriously?!

  32. Re:Really? by kthreadd · · Score: 1

    Absolutely, Apples is not entitled to that information. But the story isn't about Apple tracking your spending habits, or about Apple tracking you at all. That's not what "user tracking" is about in iOS.

  33. Re:not going to stop some of their customers by Anonymous Coward · · Score: 0

    Same? No fuckin way.
    I've never seen a fanboy so rabid as apple fanboys.

    Its actually kind of disturbing and borders on religous zealotry.

    Can't recall any other fanboy types being like that. Maybe some of the car/truck/motorcycle peoples maybe. But in the computing world.. Apple fanboys are the most rabid and blind i've ever encountered.
    Not that they don't exist for every company. But the apple ones are 'special'. lol

  34. Re:Really? by wierd_w · · Score: 1

    APPLE doesn't NEED to differentiate my user session from any other user session, for any sensible reason, other than arbitrary ones centered around artificial constraints to increase cash flow.

    My telco needs to keep a unique user string, so they can bill me. Apple does not.

    My telco does that with their SIM card.

  35. You agree when you disagree by SuperKendall · · Score: 2

    So android does not really have the same thing.

    As the "thing" is the ability to opt out of interest based ads just like Apple is offering now - yes, yes it does. You just said it did.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:You agree when you disagree by Dishevel · · Score: 2

      I think his point was that Apples version is defaulted on in a not obvious place that you have to find to turn off.
      Android has a question that it specifically asks you when you first use the phone.
      One is hidden and defaulted to on while the other is an in your face question.
      Not really the same thing.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    2. Re:You agree when you disagree by SuperKendall · · Score: 0

      I think his point was that Apples version is defaulted on in a not obvious place that you have to find to turn off.

      Yes, he did say that, so did I. That was not the point. The point I originally made was DEFENDING ANDROID, since the post I responded to was claiming Android would just track you no matter what and I said, it does in fact also let you disable some tracking.

      That is the last time I bother to note supporting facts about Android, since apparently you just get attacked when you do not sufficiently praise Android in the process. Got it.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    3. Re:You agree when you disagree by ThatsMyNick · · Score: 0

      I know you were defending android. I was only arguing that there is a better way to defend android. I have no idea why you seem to so touchy about this.

    4. Re:You agree when you disagree by Dishevel · · Score: 1, Troll

      I have no idea why you seem to so touchy about this.

      That time of the month?

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    5. Re:You agree when you disagree by Anonymous Coward · · Score: 0

      I don't think SuperKendall has a time of the month that isn't that time of the month.

  36. Re:Really? by kthreadd · · Score: 1

    Unfortunately a lot of advertisers disagree and are trying all kinds of ways to track you anyway. What they have done is to create an alternative that is good enough that advertisers can use it, yet doesn't violate user privacy.

  37. Re:Zoidberg by TRRosen · · Score: 1

    The Slashdot is bad. It tracks users just like about every other site on the web.

  38. The definition of "limiting" from the docs. by kallisti · · Score: 4, Informative

    First of all, I would like to clear up a common misconception. Apple did NOT ban the use of the UDID in iOS5. The few applications that did get banned did so because they stored the UDID without telling the user. If there's some legal text anywhere in the app that says they are storing this information, then they are fine. The UDID is marked as deprecated, which is just a compile time warning, but still works just fine. It is still used by a lot of people, too.

    As for the new advertisingIdentifier, the Apple documentation on this subject is perfectly clear. Anyone can request the advertising device identifier, but developers are required to call advertisingTrackingEnabled. If that value is NO, the the id can only be used for: "frequency capping, conversion events, estimating the number of unique users, security and fraud detection, and debugging"

    Note that this is entirely the responsibility of the developer to make sure that's all that is being done. Apple will probably pull any developer that is caught not respecting this, but how can you ever really know?

  39. Re:Really? by Anonymous Coward · · Score: 0

    User: Screw it, I'm getting an Android phone

    Google: That's the ticket! We do no evil!

    User: Thanks. I'm so sick of being tracked.

    Google: Yes, yes...we know...we know that you don't like being tracked. We also know that you're looking for a new job, that your Camry needs new tires, and that you prefer redheads.

    User: Umm...wait...

    Google: Yup. We don't care what kind of phone you have, though. Our ad networks aren't limited to any one device or platform. They're everywhere. So, have you played with today's Doodle? It's kinda cute! There's a little monkey!

  40. Context, please by realinvalidname · · Score: 1

    Any app with an internet connection can track you without your knowledge simply by phoning home with some sort of unique identifier, like a UUID. The only way to not be tracked by apps is to turn on Airplane Mode and never turn it off.

    The problem with the UDID was that it was visible across all applications, so that multiple apps that tracked a user via UDID could correlate their results. For example, imagine app A phones home with just your contact info, and app B phones home your porn-browsing history. If they both use the UDID, and I have access to the data supplied by both, then I have the names and addresses and porn-surfing history of anyone who uses both apps. If they use different IDs, then this kind of correlation is not possible. Granted, the IDFA is like this in that it's cross-app, but it can be turned off by the user, as described in the article, which was not possible with UDID.

    The "hand in the cookie jar" stuff is typical lazy Apple bashing, but sites gotta get their hits somehow, I guess.

    1. Re:Context, please by mark-t · · Score: 1

      I get that the cross-app nature of UDID was why Apple deprecated the UDID retrieval functions, I just really wish they had replaced those functions with ones that weren't necessarily cross-app, but were still at least functionally equivalent in the context of any given application.

      This would enable a device running a specific application be to be uniquely identified from any other running the same application, and to be consistently identified as the same device, whenever it was running that application, even if the application and all of its associated data were deleted and then the application reinstalled.

    2. Re:Context, please by realinvalidname · · Score: 1

      Good point. Here's a solution: create a CFUUID, write it to the Keychain. Keychain data survives wipes.

    3. Re:Context, please by mark-t · · Score: 1

      It was my understanding that the keychain is shared by all devices with the same user, and doing it the way you suggest would not differentiate between different devices that happen to be owned by the same person.

      With UDID deprecated, the only (non deprecated) way to obtain equivalent functionality right now is to query the device's MAC address (which again, is cross-app, but there isn't anything like UDID that is application-specific).

  41. Choice is good! by mwvdlee · · Score: 1

    Choice is a good thing!
    Now you get to choose to be...
    a) Apple's bitch
    b) Google's bitch
    c) Microsoft's bitch
    Whose bitch are you?

    --
    Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
  42. Re:not going to stop some of their customers by SleazyRidr · · Score: 1

    Well, now that he's dead he's one step closer to being a deity.

  43. Re:Really? by Anonymous Coward · · Score: 1

    If you want Messages to work properly they do. Messages uses your iCloud account to allow you to send and receive messages on any of your devices. But how do they know which device to send to during your conversation? As far as I know, once the conversation is started, the messages only go to the one device rather than (annoyingly) being broadcast to all your devices. Can't do that without some unique session ID

  44. How does it work ? by Alain+Williams · · Score: 1

    I set up a web page to capture everything and had an iPhone running iOS6 visit it, but could not see anything that looked like an ID. Anyone any idea?

  45. UDID was always possible by Crudely_Indecent · · Score: 2

    Before IOS5, it was a simple process to get the UDID and use it for any purpose you wanted. Then, Apple decreed it off limits. It was still there, but your app would get rejected if they found you were using this restricted method.

    My solution - get the Wifi MAC address. It's unique, available, and Apple doesn't stop anyone from getting it. So why would anyone send the IDFA, which the user can disable - when they could send a MAC address - which the user cannot disable?

    --


    "Lame" - Galaxar
    1. Re:UDID was always possible by Anonymous Coward · · Score: 0

      "My solution - get the Wifi MAC address. It's unique, available"

      Hate to tell you this, but it's not guaranteed to be unique. MAC addresses can be re-used on different device. Collisions should be rare, but Apple have a history of not using the full range available in MAC addresses.

      I say this having worked in a big Apple company that also used layer 2 MAC filtering (in 1998) for network access control, and we had quite a lot of collisions with about 3000 deployed devices

  46. Re:Really? by Anonymous Coward · · Score: 0

    Unfortunately a lot of advertisers disagree and are trying all kinds of ways to track you anyway. What they have done is to create an alternative that is good enough that advertisers can use it, yet doesn't violate user privacy.

    Wait a minute.

    Please explain to me why Apple (who sells phones and computers to paying customers)
    thinks that advertisers (who haven't paid a dime for those same phones and computers) should have any say at all in the operation of those phones and computers without the EXPLICIT PRIOR CONSENT of the OWNERS of those phones and computers.

    Operating system software is supposed to operate for the benefit of the owner of the computer/phone. Any software that operates for the benefit of third parties without the explicit consent of the owner is called malware.

    Folks have said that Google gets away with stuff like that because they don't get money from their users. Google claims that its users really want to be tracked to provide relevant advertising. We know that's a crock but we understand who's really paying Google. What's Apple's excuse?

  47. Disabling personalised ads doesn't stop tracking.. by andrew3 · · Score: 1

    According to Apple:

    If the user has limited ad tracking, use the advertising identifier only for the following purposes: frequency capping, conversion events, estimating the number of unique users, security and fraud detection, and debugging.

    In other words, disabling targeted/personalised ads doesn't disable tracking at all.

  48. Re:Really? by PeanutButterBreath · · Score: 1

    Operating system software is supposed to operate for the benefit of the owner of the computer/phone. Any software that operates for the benefit of third parties without the explicit consent of the owner is called malware.

    Stop worrying and be thankful that your carrier and Apple are gracious enough to allow you to use their phone and OS.

  49. Re:not going to stop some of their customers by slashmydots · · Score: 1

    Foxconn FFS! What planet are you from?!

  50. Even more obscure privacy setting by WallaceAndGromit · · Score: 2

    Here is an even more obscure privacy setting. If you read through the privacy page here...
    http://www.apple.com/privacy/
    You'll notice about halfway down the page in the "cookies and other technology" section a discussion of interest based advertising, which is basically iAd's targeted at you based on your usage habits. The only way to opt out of this "feature" on an iOS device is to click on the link in that paragraph to http://oo.apple.com/ from Safari on your iOS device, which will bring you to a settings page that will allow you to disable "interest based iAds". I have not found a way to get to this setting page through the settings App (queue up the people who will promptly correct me).

    --
    Name: Mr. Anon E Mouse; SSN: 555-55-5555
  51. https://oo.apple.com/ by milkmage · · Score: 1

    if you haven't, you should.

    this is what you get from a desktop browser

    Opt-Out Was Not Successful
    This device is not an iOS device. iAd Network advertising appears only on mobile devices running iOS 4 or later.
    To opt out of interest-based ads on a device running iOS 4 or later, go to http://oo.apple.com/
    If you have more than one device with iOS 4 or later, you must opt out from each one individually.
    If you need additional support, visit http://support.apple.com/kb/HT4228

    but on ios, you get config setting with an on/off toggle. mine was defaulted to off (wonder if they remember my previous preferences).. didn't remember OO until I read this post..

  52. Re:Zoidberg by z0idberg · · Score: 2

    leave me out of this.

  53. Re:Really? by Anonymous Coward · · Score: 0

    The only way to prevent that is to poison the data sent to their servers: null user agent strings, corrupt cookie data before deleting the cookie, randomize geolocation data, auto halt downloads from servers known to be ad servers, etc. built into the web browser.

  54. Re:Really? by kthreadd · · Score: 1

    Wait a minute.

    Please explain to me why Apple (who sells phones and computers to paying customers) thinks that advertisers (who haven't paid a dime for those same phones and computers) should have any say at all in the operation of those phones and computers without the EXPLICIT PRIOR CONSENT of the OWNERS of those phones and computers.

    Operating system software is supposed to operate for the benefit of the owner of the computer/phone. Any software that operates for the benefit of third parties without the explicit consent of the owner is called malware.

    Folks have said that Google gets away with stuff like that because they don't get money from their users. Google claims that its users really want to be tracked to provide relevant advertising. We know that's a crock but we understand who's really paying Google. What's Apple's excuse?

    Because the user runs the advertisers software on his or hers device.
    If you as a user never run the advertisers software then the setting does nothing.
    But if you do and the advertiser plays nicely, then they can use this feature in a safe and tested manner.

  55. Re:Disabling personalised ads doesn't stop trackin by kthreadd · · Score: 1

    Exactly. Since the tracking is done by the app the user installs and not by Apple, Apple can never really disable it. Because it's not under Apple's control.