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SEC Investigates Netflix CEO Reed Hastings Over Facebook Posting

alexander_686 writes "The SEC is investigating Netflix CEO Reed Hastings over one of his Facebook postings. The agency is questioning his July 1 Facebook posting, seen by 200,000 followers, in which he said customers watched 'over 1 billion hours' of videos on Netflix in June. He had previously posted on his company blog that members were viewing 'nearly a billion hours per month.' From the article: '“We think the fact of 1 billion hours of viewing in June was not ‘material’ to investors, and we had blogged a few weeks before that we were serving nearly 1 billion hours per month,” Hastings said in the filing today. “We remain optimistic this can be cleared up quickly through the SEC’s review process.”'"

124 of 190 comments (clear)

  1. Wow, such a minor quibble too. by ZorinLynx · · Score: 4, Insightful

    I'm surprised something this innocuous can anger the SEC. Wow, they're a lot stricter than I thought!

    Does everything a company or company offer say have to be heavily vetted by a legal team before it can go out?

    1. Re:Wow, such a minor quibble too. by Anonymous Coward · · Score: 4, Insightful

      Yes.

    2. Re:Wow, such a minor quibble too. by Capt.Albatross · · Score: 2

      Just because they never did anything about the whole 2008 mess, don't think they aren't watching you.

    3. Re:Wow, such a minor quibble too. by Anonymous Coward · · Score: 2, Informative

      It's horrible what netflix has done. They are in bed with Microsoft. The CEO worked for Microsoft, they have avoided GNU/Linux, they support DRM, and much more.

      Alternatives:

      Google: just go to google and type name of whatever site:eu

      There are a dozen entertainment sites with all the movies and tv shows you could possibly want. Significantly more than Netflix.

      You can also support DRM-free content @ eztakes.com

    4. Re:Wow, such a minor quibble too. by firex726 · · Score: 2

      Which is kind of a shame considering how tired we all are of your standard corporate BS.
      It's refreshing to see a company actually say something straight and to the point without any wishy washy qualifiers.

    5. Re:Wow, such a minor quibble too. by AK+Marc · · Score: 5, Insightful

      A company can not release material that may affect investors unless that release is public. I guess the SEC is asserting that posting it on facebook, where "friends" get it, but the rest of the public doesn't get it pushed to them, even if it is viewable, is a breach of insider trading rules. His "friends" get valuable insider information before everyone else.

    6. Re:Wow, such a minor quibble too. by sarysa · · Score: 1

      eh, doesn't really bother me in this case. Netflix has a reasonable business model and content creators do need to get paid. Of course it has DRM: We're essentially renting. We don't pay $8 per month to Netflix for ownership of anything. We DO pay $1-$30+ for digital downloads that we own, and the DRM on that is fucked up. I still buy dvds (typically used but I keep them, sometimes new) because I can rip those easily.

      Let's keep our eyes on the ball, people. I've been a big fan of their streaming video since it came out and I never had issues with it. (And it isn't them writing that tablet vs computer vs tv bullshit which is retarded and unenforcable)

      --
      Charisma is the measure of someone's ability to lie with a straight face.
    7. Re:Wow, such a minor quibble too. by ganjadude · · Score: 1

      I was thinking the same. Whatnext, if he posts that he has a headache he gets investigated for stock manipulation?? you know because people MIGHT think that he is REALLY sick??

      Can someone explain why the SEC would even care about something as simple as bragging??

      --
      have you seen my sig? there are many others like it but none that are the same
    8. Re:Wow, such a minor quibble too. by Sir_Sri · · Score: 4, Insightful

      I'm surprised that Slashdot is bothering with this.

      I'm not. It hits on a couple of important areas for slashdot readers. The reach of the SEC into social networking, most especially if they consider this to have been 'material information' given away privately that could lead to insider trading, and because it effects someone at a well known tech company saying something a lot of us could know or talk about. If you were a network admin at netflix and posted on your facebook page that you just served your first billion views month bragging about the professional accomplishment would you be in SEC trouble (and would your employer?).

      As TFA points out, disclosing to 200k people should maybe count as a press release (especially if anyone can see the page), but uh... it might not. The law and common sense don't always align and it would be problematic to find out the hard way that this was in someway unlawful. I don't work for any traded companies, but I could envision a situation where someone could disclose to their friends work related successes that count as material investor information, and that could cause trouble. A lot of it.

    9. Re:Wow, such a minor quibble too. by ganjadude · · Score: 2

      so...how does one make something public without releasing it??

      Is the facebook profile set to "friends only" (doubt it with 200K views of the post) therefore wouldnt making the post BE making it public?

      all im saying is how is releasing something on facebook any different than releasing it in any other medium in this day and age?

      --
      have you seen my sig? there are many others like it but none that are the same
    10. Re:Wow, such a minor quibble too. by Sir_Sri · · Score: 2

      That's misunderstanding how Facebook works.
      Any one can wilfully choose to subscribe to his updates, so it's the same as them being public.

      That might be an oversimplification of the law on disclosing information that may materially effect investors though. But yes, the obvious assumption here is that SEC rules have not kept pace with technology.

    11. Re:Wow, such a minor quibble too. by AK+Marc · · Score: 1

      Public is defined by the SEC. I'm not a lawyer, and none of your questions look serious. They are all easily answered with a google search if you want to know, but it looks more like you want to complain about the SEC by asking stupid rhetorical questions in response to my post.

    12. Re:Wow, such a minor quibble too. by ganjadude · · Score: 2

      no, i was genuinely serious. I dont know how the rules work, but if you can only make public by specific channels, I find issue with that.

      --
      have you seen my sig? there are many others like it but none that are the same
    13. Re:Wow, such a minor quibble too. by tlhIngan · · Score: 3, Insightful

      That's misunderstanding how Facebook works.
      Any one can wilfully choose to subscribe to his updates, so it's the same as them being public.

      OK, where's the URL to the post? And remember, "public" doesn't mean signing up for an account on Facebook. I want to go to that URL and see all updates. WITHOUT creating an account, and last I checked, you can't "friend" without an account.

      If I have to register, well, it's not public anymore. Because what any company can do is then create a company blog, post to it and require registration to proceed. It's the same thing - create a "public" website where all the information is hidden behind a registration wall. And hell, why can't the company ask for demographic information during registration? Even very personal details that would make most investors shy away from registering.

      There are reasons why there are companies who specialize in doing nothing but spreading press releases - because they get it out there everywhere - in print, on investor sites, and in general news. These guys get the word out. Heck, a public blog site works just as well.

      Of course, in this case, it's probably a misunderstanding - the poster didn't think such information could possibly be interesting to investors, just a meaningless statistic. But the SEC doesn't proactively go after companies - they work on complaints, and what happened here was some investors probably found out after the fact and it offended them because such statistics are important to see if Netflix is grown, dying, or stagnant. Hell, people were leaving Netflix in droves a few months ago due to all the changes.

    14. Re:Wow, such a minor quibble too. by AK+Marc · · Score: 1

      Public channels aren't public if you deliberately conceal them. Open conference calls, open webcasts, and open press releases are all ok but a private web announcement outside of regular channels would never count as a proper release. He has an appropriate defense in that the released numbers were not much different than ones given previously released properly.

    15. Re:Wow, such a minor quibble too. by Kergan · · Score: 1

      As TFA points out, disclosing to 200k people should maybe count as a press release (especially if anyone can see the page), but uh... it might not.

      Methinks that the SEC has a genuine case here. You can't reasonably count on investors to follow the CEOs and CFOs of companies they invest in on corporate blogs and news feeds, Facebook, Twitter, Google+, Linked In, and wherever else. Information with material value to investors needs to be made available to all investors at the same time through the usual channels: SEC filings, letters to the investors, and press releases.

      I could envision a situation where someone could disclose to their friends work related successes that count as material investor information, and that could cause trouble. A lot of it.

      Not just could. Does. People get fines and occasionally go to jail over this, for insider trading. Picture one of those friends subsequently leaking that information to a hedge fund.

    16. Re:Wow, such a minor quibble too. by TheRaven64 · · Score: 2

      Netflix has a reasonable business model and content creators do need to get paid. Of course it has DRM:

      I rent DVDs and they don't have DRM. I could copy them all and build a huge library, but I don't because I'm not paying to build a collection, I'm paying for access to an incredibly large and constantly growing collection.

      We're essentially renting

      No we're not. Renting implies lending a scarce resource. We are paying for access to a library. The value is not in the individual films and TV shows, it's in a hassle-free way of getting them on demand. Reduce the number of devices or require an extra step in accessing them, and you reduce the value.

      --
      I am TheRaven on Soylent News
    17. Re:Wow, such a minor quibble too. by chrismcb · · Score: 2

      Is the facebook profile set to "friends only" (doubt it with 200K views of the post) therefore wouldnt making the post BE making it public?

      No
      Consider that you have to be a member of Facebook, AND you pretty much have to check the page, or subscribe to it. Posts aren't easy to find, once they scroll to far.
      If I hang up something on the billboard at the local coffeeshop, is it a public post? What if I hang it up somewhere where only members are only allowed to enter?

    18. Re:Wow, such a minor quibble too. by chrismcb · · Score: 1

      no, i was genuinely serious. I dont know how the rules work, but if you can only make public by specific channels, I find issue with that.

      Not "specific channels" just public ones.

    19. Re:Wow, such a minor quibble too. by Aryden · · Score: 1

      DVDs do have DRM, they are encrusted with it, then to top that off, they can and are region locked in addition to being encrypted. You could copy them and build a huge library but you would be in violation of copyright and possibly the penal code.

    20. Re:Wow, such a minor quibble too. by TheRaven64 · · Score: 2

      DVDs do have DRM, they are encrusted with it, then to top that off, they can and are region locked in addition to being encrypted

      I should have said effective DRM. They don't have DRM that prevents large numbers of off-the-shelf tools from copying them.

      You could copy them and build a huge library but you would be in violation of copyright and possibly the penal code.

      Which is exactly my point. The legal protection does not require the technical hurdles, all they do is make interoperability harder.

      --
      I am TheRaven on Soylent News
    21. Re:Wow, such a minor quibble too. by drinkypoo · · Score: 3, Interesting

      OK, where's the URL to the post?

      AFAICT the post in question has been taken down, but Reed Hasting's fb feed is at https://www.facebook.com/reed1960 and it is public, so you don't need to log in to read it.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    22. Re:Wow, such a minor quibble too. by Cenan · · Score: 1

      The qualifiers are what makes the post newsworthy, and not just yet another piece of corporate dick-swinging. 1 billion hours? Of what? The menu? How many of those hours are re-serves from previously dropped connections? How many users contributed to the 1 billion hour number?

      --
      ... whatever ...
    23. Re:Wow, such a minor quibble too. by RivenAleem · · Score: 1

      "In 3 hours we will be making a press release regarding our service achievements in the month of June. Watch this space!"

      3 hours later

      "As promised, we would like to announce to everyone that we surpassed 1 billion viewed hours for the month of June"

      Skipping the first step would allow people who follow your facebook profile closer than others (friends) a jump on the general public of a number of hours. If you used that to your advantage, you could make a bit of money. Whenever you issue a press statement, you warn them in advance so they have enough time to all get the information at the same time.

    24. Re:Wow, such a minor quibble too. by Anonymous Coward · · Score: 1

      Methinks the SEC is being selective on this and moreover, there seems to be too much regulation in one way, and not enough in others (They allowed Madoff do what he did- and the man wasn't all *THAT* secretive of what he was doing- and it was vastly more illegal than this is...).

      Pretty much all the orgs need either a disbanding and a restart...or just a disbanding. They're been mostly off the reservation for a while now. This is a PRIME example thereof.

    25. Re:Wow, such a minor quibble too. by bl968 · · Score: 1

      This is worth a few mod points.

      --
      "GET / HTTP/1.0" 200 51230 "-" "Mozilla/4.0 (compatible; Setec Astronomy)"
    26. Re:Wow, such a minor quibble too. by DrXym · · Score: 1
      Of course they support DRM because the content providers require it. If they took a stand on DRM about the only thing you'd be watching on Netflix would be Big Buck Bunny because you sure as hell wouldn't be watching anything produced by any Hollywood studio.

      Second, why the hell do you give a shit about DRM in streaming content in a subscription service any way? It's not your content, it's never your content, you're paying for a service, you can watch it on demand, your access to the content ceases with your subscription. I would have many objections to DRM in purchased content (although IMO I recognize the for it and if it must exist it should at least be a platform neutral, industry wide standard embodying first sale doctrine), but rental / streaming? It's an irrelevance.

      As for Linux, I'm sure Netflix consider it unfortunate not to support the platform given they support practically every other one but until some kind of viable secure media framework appears I really don't see it happening. Perhaps when a browser like Chrome implements some form of DRM support into their HTML 5 implementation it might happen but otherwise I don't see it.

    27. Re:Wow, such a minor quibble too. by DrXym · · Score: 1

      DVDs doesn't have DRM beyond a region encoding. It would be better described as copy protection. It just happens to be weak copy protection which has been circumvented. It doesn't mean the movie industry intended that way, or that the lack of decent copy protection in one format is a good reason not to have better copy protection or DRM in another format.

    28. Re:Wow, such a minor quibble too. by aicrules · · Score: 1

      So you're saying you don't like DRM because it makes it harder to break the law...clever? That's a pretty weak argument for DRM-free streaming movies.

    29. Re:Wow, such a minor quibble too. by TheRaven64 · · Score: 1

      Try reading what I actually wrote, not just skimming for keywords that reinforce your own idiocy.

      --
      I am TheRaven on Soylent News
    30. Re:Wow, such a minor quibble too. by TheRaven64 · · Score: 2

      Actually, it's exactly a reason not to bother next time. The rent DVDs, DVDs have no effective DRM, and yet companies that rent them still make massive profits. What does this tell us? That DRM is not required. Now, on the other hand, the presence of DRM on the Netflix stream means that I can't play them on the FreeBSD box connected to my projector, nor on my WebOS tablet. This is not a huge loss for Netflix, because I'm in a minority, but it also means that they need to invest money making a Silverlight client, and Android client, an iOS client, and so on. They probably need to support several versions of the Android client, as the relevant APIs changed a lot between 2.3 and 4.1. On the other hand, the company I rent DVDs from didn't have to invest anything in supporting FreeBSD: they simply used a well-documented open(ish) standard, and any platform that had a large enough market got a third-party solution. The same happened with the BBC iPlayer: they were recently in a mad rush to replace their Android client, which used Flash (now gone from Android). And yet the third-party solutions on other systems that piggyback on the DRM-free streams that they make available for Flash and iOS continued to work just fine.

      --
      I am TheRaven on Soylent News
    31. Re:Wow, such a minor quibble too. by Bill_the_Engineer · · Score: 3, Interesting

      Methinks that the SEC has a genuine case here.

      Me thinks that the SEC is biased toward the institutional investors.

      You can't reasonably count on investors to follow the CEOs and CFOs of companies they invest in on corporate blogs and news feeds, Facebook, Twitter, Google+, Linked In, and wherever else. Information with material value to investors needs to be made available to all investors at the same time through the usual channels: SEC filings, letters to the investors, and press releases.

      Except in this case your investor is an institutional investor (eg. Hedge funds, money markets, etc.) who already possess a huge advantage over the individual investor. In this one case, the individual investor may have had an advantage against an institutional investor since the CEO used a nontraditional forum to disclose his excitement about reaching a corporate landmark. Information that has little to do with the actual financial well being of the company, and the disclosure amounts to the difference between "near 1 billion hours" that was disclosed earlier to "over 1 billion hours" that was disclosed on Facebook.

      I think this is an over enforcement by the SEC. The cynic in me believes that SEC is acting on behalf of some entities that make up the traditional disclosure media that fear the shift to more direct communications with individual investors.

      --
      These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
    32. Re:Wow, such a minor quibble too. by Bill_the_Engineer · · Score: 2

      Clarification:

      direct communications with individual investors.

      I meant grass roots social media communications, not private one-to-one communications (which is bad). The important thing being that the information is disclosed publicly where it has a chance to be seen by the greatest number of individuals. The difference in this story being that information is being disclosed where ordinary investors are more likely to see it versus being disclosed where mostly institutional investors will see it.

      Ironically, the Facebook IPO brings into question the fairness of the disclosure of important financial informations. Since big investors shied away from the IPO (which was suspicious) while smaller investors purchased the stock without any warning that IPO was over valued.

      --
      These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
    33. Re:Wow, such a minor quibble too. by kenp2002 · · Score: 1

      He donated to the wrong party.

      --
      -=[ Who Is John Galt? ]=-
    34. Re:Wow, such a minor quibble too. by Anonymous Coward · · Score: 1

      Without an account you cannot read that page. After I close the giant modal, all I get is a pic of two kids in the snow, a pic of Reed and an invitation to sign up to connect with him.

      Not very public.

    35. Re:Wow, such a minor quibble too. by MarkGriz · · Score: 1

      Or your competitor has a friend at the SEC

      --
      Beauty is in the eye of the beerholder.
    36. Re:Wow, such a minor quibble too. by ottothecow · · Score: 2
      Err, I don't think you understand what public is. If I publish something in a newspaper, and you have to spend 50 cents to read it (or make a free account on the newspaper website), that information is still a public disclosure.

      I wouldn't be suprised if there are newswires out there that require registration to see anything. If you want immediate access to press releases about a certain company, you subscribe to them for free and check the boxes for the PR you want delivered. If you are less concerned, then you wait for a newspaper or other news organization to republish the press release. This works well because the newspapers filter out the junk and only show you the press releases about major issues with important companies that you might care about.

      I'm not sure about the requirement to file an 8k with this information, but IIRC, 8ks are usually filed after the fact and are not immediately available as soon as the article or press release is.

      --
      Bottles.
    37. Re:Wow, such a minor quibble too. by JD-1027 · · Score: 1

      To go along with this, Netflix has made more money from me because they have no (effective) DRM on DVDs. If I'm heading off on a big trip, I'll increase my Netflix subscription for a while so I can rip a couple extra dvds for on the road. If they had effective DRM, they wouldn't have made that extra money from me.

    38. Re:Wow, such a minor quibble too. by helix2301 · · Score: 1

      This is just another example of how bad his management style he is hurting his own company done so many things that for a CEO should not be done. Time to let someone else run Netflix.

    39. Re:Wow, such a minor quibble too. by sarysa · · Score: 1

      You made some good points here. I guess it's all about ease. If Netflix had no DRM, people would use widely available video/audio capture software (hell, they'd just use FRAPS) to record everything, anytime. With DVD rentals, it takes a bit more effort. (going to/from redbox, the mailbox, etc.) There are physical limitations in place which mitigate copying. You have to be a bit of a nerd to work around it.

      That said, I think SOME companies (in spite of the copy nazi groups like MAFIAA) recognize this and accept it as the right balance to get maximum exposure of their products with minimal freeloading. Maybe that's why it doesn't bother me. But yeah, some of the DRM measures are just stupid. Heh...

      Conflicted...

      --
      Charisma is the measure of someone's ability to lie with a straight face.
    40. Re:Wow, such a minor quibble too. by mcgrew · · Score: 1

      Second, why the hell do you give a shit about DRM in streaming content in a subscription service any way?

      Because the Linux box uses the big TV as a monitor, and I hate Silverlight so refuse to install it on my XP and W7 boxes. But mostly because it's completely unnecessary and does no good for anyone except the sociopathic programmer who writes DRM.

    41. Re:Wow, such a minor quibble too. by DrXym · · Score: 1

      Well then don't subscribe to a service which wouldn't exist in a viable form without implementing DRM. Problem solved.

    42. Re:Wow, such a minor quibble too. by Sir_Sri · · Score: 1

      Because the SEC has specific disclosure rules. Your own website only sort of maybe nowdays kind of counts as public disclosure. Facebook may not meet legal requirements.

      Don't get me wrong, you're making the same argument as the company, and I tend to agree that is what the law *should* be, but that doesn't mean that's what the law is, and you don't want to find out the hard way you're on the wrong side of the law.

    43. Re:Wow, such a minor quibble too. by Impy+the+Impiuos+Imp · · Score: 1

      Here's the context of stuff like this -- I worked for a big company in Europe for awhile. During that time,, the president got tapped to be a member of the equivalent of the Belgian cabinet. He sent out an email to us tens of thousands of employees:

      "I'm going to take over this job. Pssssssst! This is a secret. Don't tell anybody!"

      I's a legal game they play. Now the info can be leaked, and, golly, who knows which jerk aout of tens of thousands lctually leaked it?"

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    44. Re:Wow, such a minor quibble too. by TheRaven64 · · Score: 1

      You are under several misapprehensions. The first is that copying a stream is easier than copying a DVD. It isn't - off the shelf DVD-ripping tools make it a one-click process on pretty-much any platform, whereas ripping a stream requires much more effort. For anyone with a job, returning the DVDs is usually a matter of dropping them in the outgoing mail tray on arrival.

      The second is that the streaming service must allow downloading the entire catalogue in a reasonable amount of time. I bet most Netflix users would be happy with 30 or 60 hour/month streaming, and they could easily differentiate their plans by offering them in 30 or 50 hour increments. Even if you could download 3-4 times more than you could watch, most people would keep their subscription because they'd want to keep getting access to new shows and because they'd find that they actually felt like watching something that they haven't downloaded yet. On the other hand, a lot of users would consider the service much more valuable because they'd be able to download a few hours of films to watch offline on long trips (e.g. on trains or planes where streaming is not an option).

      Finally, you assume that the level of end-user piracy matters, from a commercial standpoint. If I considered piracy to be a viable alternative, I can't think of a single DVD that I've rented in the past year that I couldn't have got from some file sharing site. I could probably have saved quite a bit of money by doing so too. Adding DRM to the streaming service does absolutely nothing to limit the widespread availability of their products through illicit channels. All it does is make it less valuable to would-be paying customers. It's meant that I've gone from being an early adopter of DVD to being a non-consumer of BluRay and most online streaming.

      --
      I am TheRaven on Soylent News
    45. Re:Wow, such a minor quibble too. by muridae · · Score: 1

      I opened said link in a Chrome incognito window, and I can't see any posts there. If I open it while logged in to facebook in another tab, I can read it just fine. So now we all know that you are logged in to facebook while reading /.

    46. Re:Wow, such a minor quibble too. by mcgrew · · Score: 1

      I don't. Were it not for DRM I probably would.

  2. Re:who cares? by ZorinLynx · · Score: 4, Funny

    Holy shit man, 4 pizzas? No wonder we are obese as a nation.

  3. What? by mosb1000 · · Score: 1

    Can someone explain why saying something like this can get you in trouble with the SEC?

    1. Re:What? by cathector · · Score: 1

      me too.

      is there doubt over the figure ?

    2. Re:What? by laffer1 · · Score: 5, Informative

      Because analysts see stuff like this and make assumptions about the number of customers, costs in terms of bandwidth and licensing, etc. that feed into the stock price. If a CEO makes a claim like this, it has all sorts of repercussions on how wall street views the stock and what it's worth.

      Think of it this way, if I say AMD processors are awesome it's not a big deal. If the CEO of Dell says it, it might indicate a shift to more AMD units which in turn could affect the ability of Dell to sell X computers as some customers don't like AMD, costs they may face, redesigns of products (new motherboards or whatever), customer perception, etc. Investors read into all sorts of things.

    3. Re:What? by cdrudge · · Score: 5, Informative

      Regulation Fair Disclosure requires that when a company discloses information to investors, that its able reach all investors at the same time. If an investor was not a fan of Netflix, they would not have the opportunity to receive the information.

      This is one of the reasons why companies hold conference calls, issue press releases, etc regarding information pertinent to an investor, so that it's disclosed fairly to everyone.

      The question here is his posting on facebook disclosing a fact that would be material to investors? And does him previously posting about it on a public blog count as previous disclosure. IMHO, much ado about nothing.

    4. Re:What? by Nethemas+the+Great · · Score: 1

      I think the "problem" is that not "everything" was disclosed to "investors." Kind of like a car dealer telling you that a certain car gets 35 M.P.G. but not telling you that it has a 1.5L 4-cylinder engine. That the dealer didn't tell you about the engine may slant your decision regarding the car and its 35 M.P.G. performance. Or for the more vilified version, a car ad describing a "red" interior but not explaining that the color is derived from blood stains of a murder victim. I'm not claiming the SEC rule makes sense. I certainly cannot see how the bureaucrats are adhering to the spirit of the rule. I just see a proud CEO touting an impressive figure outside of the context of an investor prospectus.

      --
      Two of my imaginary friends reproduced once ... with negative results.
    5. Re:What? by Anonymous Coward · · Score: 1

      Netflix makes money by streaming video on the internet and is a public company. The directors and executives of public companies have information that other don't regarding these public companies, that is called "material non-public information" in securities law. As the CEO, Hastings cannot selectively disclose the MNPI, whenever a company makes information public they need to do it though a press release, public filing, public conference call or another method that the SEC believes gives all investors equal timely access to this information.

      This case may be extreme. What they are trying to prevent is the cases a few decades ago where CEOs would leak sales volumes to select analysts and their golf buddies before making this more widely public. For Netflix, the number of streams they have is basically equivalent to their sales volume and the SEC is worried that Twitter is selective disclosure.

    6. Re:What? by Missing.Matter · · Score: 4, Insightful

      Maybe that's more a problem with analysts extrapolating incredible conclusions from small isolated bits of data... also known as anecdotes. Anyone basing buying decisions on facebook posts deserves to get burned.... SEC doesn't need to get involved here.

    7. Re:What? by Anonymous Coward · · Score: 1

      But why is the CEO not allowed to say that? In a public forum, especially like the company blog, shouldn't the CEO be able to make announcements like that?

      Hell CEOs make announcements informally all the time like that, just this week we have Tim Cook saying they are moving Mac factories to the US, and the source listed is "Bloomberg and NBC Interviews", that to me sounds a hell of a lot less public than the go to company blog.

      http://www.latimes.com/business/la-fi-apple-manufacturing-20121207,0,2720461.story

    8. Re:What? by firex726 · · Score: 1

      I think they meant to swing it as being news from people will use to base their investment decisions on.

      Seems you are not allowed to make straight BS free statements about the factual use of your services by your customers. You have to make sure and layer it in corp BS to the point that only professional analysts can figure out what you're saying.

    9. Re:What? by AK+Marc · · Score: 3, Insightful

      He is alllowed to say that.. The issue is, is a "blog" on Facebook (where friends get updates pushed to them, and non friends get lower treatment) a "public forum"?

    10. Re:What? by Anonymous Coward · · Score: 5, Insightful

      The SEC isn't trying to protect the analysts who have access to the Facebook page. They're trying to protect the rest of the investors who DON'T have an equal opportunity to look at those bits of data. The SEC doesn't care what conclusions people draw from the information--it's just that everyone gets a chance to make their own decisions about such things. If the analysts draw bad conclusions, they will be punished when their share prices drop.

      The real weaknesses in this case would be that the bit of data is not very interesting because a nearly identical bit of data had already been given to the public a few weeks earlier, and that 200,000 people had access to this Facebook page, so it feels more "public" than "private." I would guess that this investigation won't last very long before it's dropped.

    11. Re:What? by nabsltd · · Score: 2

      Regulation Fair Disclosure requires that when a company discloses information to investors, that its able reach all investors at the same time. If an investor was not a fan of Netflix, they would not have the opportunity to receive the information.

      If an investor didn't read the Netflix blog, they might not have the opportunity to received the information, either. Likewise, if something is published in the Wall Street Journal, if you don't subscribe, you might not get the information.

      This is one of the reasons why companies hold conference calls, issue press releases, etc regarding information pertinent to an investor, so that it's disclosed fairly to everyone.

      Someone who doesn't listen directly to a conference call, but instead reads a transcript released by the company after the event doesn't have the information as soon as other people, but the SEC doesn't consider that "unfair", even though there are often limitations on who can particpate in those conference calls. There is no barrier that limits someone from "liking" a company on Facebook, so the information is just as "public" as any other release of information. If the SEC doesn't realize this, then they are going to have some serious challenges to the ancient ways they regulate public companies.

    12. Re:What? by wierd_w · · Score: 1

      Whatever happened to Caveat Emptor?

      As long as the statement isn't something seriously harmful, like "asbesto-brite! The SAFEST, all natural toothpaste on the market, now with even MORE of the microfiber asbestos you know and trust!"

      Misleading and dangerous advertising should be a crime, but giving a rounded (within the actual rules of rounding numbers) tally of your userbase or consumption is just plain silly.

      It shouldn't be government's job to make sre the day traders don't make stupid trades, and research their "leads" first.

      Buying stock is a risk based venture; it should not come with a presumption of gains, nor with implications of full price refunds for investors with buyer's remorse.

      When it comes to the stock market, Caveat Emptor should reign supreme. Let the buyer beware.

    13. Re:What? by Wrath0fb0b · · Score: 1

      Maybe that's more a problem with analysts extrapolating incredible conclusions from small isolated bits of data... also known as anecdotes. Anyone basing buying decisions on facebook posts deserves to get burned.... SEC doesn't need to get involved here.

      Exactly backwards, it's not about those basing buying decisions on these bits, it's about those that didn't have access to them and are operating as a market disadvantage. The publication requirement is basically say that you can't give anyone a leg up on every one else by giving information to a selective audience, you have to give it to everyone.

      A company the size of Netflix can certainly afford to set up a system where the CEO can automatically crosspost to his FB page along with a public blog. That's all the SEC requires (âoenon-exclusionary methodâ) to comply with the selective communication rules.

    14. Re:What? by Mabhatter · · Score: 1

      But they had already stated they were near one billion for several months.... Announcing that this day we went over that number in that week isn't really "material evidence" unless somebody is trying to speculate on the hype. Typically, when a CEO does something like this, they push out a "press release" a few minutes later... But frankly that just feeds the trolls.

      This is probably why Apple always starts their press conferences with the "brag reel". Its also why the events are not live streamed... Then they can't be accused of "favoritism" because vapid fanboys and legit investor newspapers officially got told at the same time.

    15. Re:What? by sribe · · Score: 3, Interesting

      They're trying to protect the rest of the investors who DON'T have an equal opportunity to look at those bits of data.

      Yep. All the investors who don't have an internet connection, or don't know how to access Facebook, or WHO DON'T FOLLOW NETFLIX CLOSELY ENOUGH TO KNOW THAT THE CEO HAS A FACEBOOK PAGE. Yeah, because those investors need to be protected from, uhm, you know, something or other.

      ...that 200,000 people had access to this Facebook page, so it feels more "public" than "private."

      Yes, I see that we actually agree on this. I just wanted to pile on the mockery of the SEC's asinine position. Meanwhile, the hedge firms and their blogger sock puppets manipulate the shit out of volatile stocks, and firms use HFT to try engage in manipulation that would require 1,000x their capital in actual trades, and the SEC does absolutely nothing. Worthless sacks of shit...

    16. Re:What? by msauve · · Score: 2, Insightful

      analysts see stuff like this and make assumptions about the number of customers,

      Their problem, he made no claim about the number of customers. First of all, it was already public info that they were almost at 1e9 hours, so saying they hit that level is hardly "material." Secondly, it can easily be explained by existing users simply watching more in June than in May, due to school aged children being home during the day.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    17. Re:What? by Chuckstar · · Score: 2

      So how many Facebook pages do you think investors would have to subscribe to in order to follow every senior executive of every company in their portfolio?

      Having said that, the regulation is vague as to whether a Facebook page would fit the bill. Any material information has to be disseminated through a Form 8-K filing or "through another method (or combination of methods) of disclosure that is reasonably designed to provide broad, non-exclusionary distribution of the information to the public."

    18. Re:What? by sribe · · Score: 3, Insightful

      So how many Facebook pages do you think investors would have to subscribe to in order to follow every senior executive of every company in their portfolio?

      How many press release services would they have to follow? How many financial news shows would they have to watch? How many financial news web sites would they have to follow, and how closely? How many blogs would they have to read?

      The company's obligation is to make sure that the information is available to the public, not that it is noticed by every single member of the public.

      Having said that, the regulation is vague as to whether a Facebook page would fit the bill. Any material information has to be disseminated through a Form 8-K filing or "through another method (or combination of methods) of disclosure that is reasonably designed to provide broad, non-exclusionary distribution of the information to the public."

      Yes, and somebody at the SEC is being a shithead about this.

    19. Re:What? by TheLink · · Score: 2

      Seems way easier for me to follow Netflix or their CEO on Facebook, than for me to be a party to those conference calls, or get those press releases at the exact same time as more "blessed" investors.

      Many may hate Facebook, but if you're talking about public fair disclosure, it's definitely a lot more public and fair than conference calls and press releases. Depending on how public the page/posting is, you might see it without even logging in to Facebook or having an account.

      If I happen to be online I can probably see the Facebook posting within a minute of it being posted. Whereas I'd be behind by much longer for press releases etc.

      --
    20. Re:What? by girlintraining · · Score: 2

      Yeah, because those investors need to be protected from, uhm, you know, something or other.

      The entire point of the SEC is to ensure a level playing field for investors. Facebook may seem "public", but it isn't because it doesn't provide equal access to everyone. If you can view the information without having to login or provide any identifying information, then it's public. All he had to do was cross-post the same information elsewhere and it would have been fine. The SEC doesn't care what information is given away (well, sorta, but let's not get bogged down on details) as long as it's available to all on an equal basis.

      It's not unreasonable for them to say "If you post to Facebook, you have to post it publicly as well." Now, whether or not he gets in trouble is another matter -- it could be that what he was saying didn't really have a business impact, in which case they'll probably slap him on the wrist and say "Don't do that again."

      --
      #fuckbeta #iamslashdot #dicemustdie
    21. Re:What? by l0kl1n · · Score: 1

      Someone who doesn't listen directly to a conference call, but instead reads a transcript released by the company after the event doesn't have the information as soon as other people, but the SEC doesn't consider that "unfair", even though there are often limitations on who can particpate in those conference calls. There is no barrier that limits someone from "liking" a company on Facebook, so the information is just as "public" as any other release of information. If the SEC doesn't realize this, then they are going to have some serious challenges to the ancient ways they regulate public companies.

      Ding, ding -- this is a perfect summary of the whole thing. I am not sure if the SEC is just clueless, incompetent and bureaucratically enforcing reg FD or if they are trying to maintain the advantage that professional investors have in the actual implementation of the reg. Either way, the whole thing is bizarre.

    22. Re:What? by Chuckstar · · Score: 1

      Press releases can be subscribed to through central services. You just list the companies you are interested in. No such option for Facebook. You'd have to track down every page of every senior executive manually. It's really not the same thing.

      But I'm sure it's much more comforting to just believe that a beaurocrat is a shithead.

    23. Re:What? by Burdell · · Score: 1

      There is no barrier that limits someone from "liking" a company on Facebook

      Sure there is - you have to have a Facebook account. Facebook can terminate your account for various reasons (or no reason at all), which could render you unable to receive such information in a timely fashion.

    24. Re:What? by Rob+the+Bold · · Score: 1

      Whatever happened to Caveat Emptor?

      TFA doesn't seem to say the accuracy of the numbers is in question, but rather that the SEC is looking into how he shared what might be considered important information to the investors.

      But as to the "buyer beware" aspect of investing . . .

      Yes, investing is inherently risky. Even buying mutual funds is risky. Even participating in your 401k plan that buys mutual funds is risky. Shooting craps is risky.

      It's not the SEC's job to remove the risk. After all, the flip side of risk is reward. It is, however, the SEC's job to reassure investors that everybody is taking the same risks. Because if investors decide that the market is rigged against them, then it's just like betting in a game with loaded dice: it's better not to play. And if no one "plays" the market by investing in stocks, 401ks, IRAs, mutual funds, etc., then nobody wins because there's no money being invested. And that's the SEC's purpose: to convince wary people that investing is a better option that stuffing money in a mattress.

      --
      I am not a crackpot.
    25. Re:What? by wvmarle · · Score: 1

      I always see conference calls as something private, like a closed meeting.

      I suppose there are certain guidelines on specific channels that can be used to make information public - and whether Facebook is an appropriate channel is part of the issue here. The other part is whether or not the actual information is "material" for investors.

    26. Re:What? by chrismcb · · Score: 1

      The company's obligation is to make sure that the information is available to the public, not that it is noticed by every single member of the public.

      But posting it to Facebook is not making it available to the public. It is making it available to the members of Facebook.

    27. Re:What? by HungryHobo · · Score: 1

      The other side of it is that there's a lot of reporters and similar in that 200K people.

      it's probably safe to say that there was no intent to limit access to the information though that may not be relevent to the regs.

      If he'd given a press conference then it would likely have to bounce through the same reporters.

    28. Re:What? by Svartalf · · Score: 2

      You'd have to have some newsie cover the press release from the central service or be a subscriber to see the press release.

      Sorry, like someone else on the linked article...your line doesn't work very well.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    29. Re:What? by Svartalf · · Score: 1

      Is it? Making it available to a PR service doesn't assure that it is making it available to the public either. If a news source doesn't pick it up from there or you're not subscribed to the service (hint...hint...) you're never going to see a press release.

      Connect the dots here, folks...this isn't hard.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    30. Re:What? by sribe · · Score: 1

      It's kind of rude, really, how Slashdotters assume horrible motivations, corruption, and incompetence on the part of every government lawyer.

      This is not about every government lawyer ;-)

      It's kind of interesting how you assume that not a single person at the SEC is a shithead. Really? The agency where some days it feels like they do less enforcing than they do watching of porn. Or, have you forgotten that little fiasco?

    31. Re:What? by sribe · · Score: 1

      But posting it to Facebook is not making it available to the public. It is making it available to the members of Facebook.

      Bullshit. By your logic: publishing something in a newspaper is not making it available to the public, it is only making it available to subscribers; sending out a press release is not making it available to the public, it is only making it available to subscribers of the press release service; putting something in an 8-K filing is not making it available to the public, it is only making it available to people who sign up for that service; announcing something in a conference call is not making it available to the public; it is only making it available to people who call in for that call.

      All those methods have the same salient features: thought not everyone subscribes to them, *many* people do, including many analysts, journalists, and bloggers who will distribute the information (even more) very widely very quickly.

    32. Re:What? by Bill_the_Engineer · · Score: 1

      The SEC isn't trying to protect the analysts who have access to the Facebook page. They're trying to protect the rest of the investors who DON'T have an equal opportunity to look at those bits of data.

      Actually, the SEC isn't trying to punish Reed Hastings as much as they are trying to protect the traditional media used to make these disclosures regardless how trivial the information.

      Who'd thought that McDonalds may have been breaking SEC rules with those signs stating "Over a billion hamburgers served".

      --
      These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
    33. Re:What? by Chuckstar · · Score: 1

      Press releases get disseminated rapidly across a wide variety of platforms, including the given company's website. A Facebook post shows up where, exactly? Just Facebook, right?

    34. Re:What? by Chuckstar · · Score: 1

      You don't understand how press releases work, do you. They get disseminated rapidly through a wide variety of sources. If Netflix puts out a press release, it shows up on investors' screens around the world within minutes.

    35. Re:What? by Chuckstar · · Score: 1

      In fact, publishing something in a single newspaper would not be considered to be making something public. Your comments about press releases and 8-Ks is also just not true. Everyone has free, public access to the SEC's website to read 8-Ks. No subscription requried. Both press releases and 8-Ks also get published to the company's website (which is considered a proper way to disseminate information). Press releases get broadly disseminated very quickly by a wide variety of services available to investors, both free services and pay services.

    36. Re:What? by Chuckstar · · Score: 1

      Press releases get widely disseminated even without being picked up and regurgitated by reporters. The same is not currently true of Facebook posts.

  4. Why? by The+Grim+Reefer · · Score: 2

    I'm still baffled why anyone would post anything meaningful about themselves on Facebook. How many kids have gotten themselves busted for posting pictures of stuff they shouldn't be doing. Or adults for that matter. Just how attention starved are people these days? I would have thought the CEO of a fairly large company would be smarter than this. Hell, I would have guessed that someone in that position would have a staff of marketers specifically to do this for them.

    1. Re:Why? by firex726 · · Score: 1

      There is a difference between posting somthing bad/negative/criminal, like underage drinking; and a company wanting to promote some random interesting fact about itself.

    2. Re:Why? by Anonymous Coward · · Score: 1

      I'm still baffled why anyone would post anything meaningful about themselves on Facebook. How many kids have gotten themselves busted for posting pictures of stuff they shouldn't be doing. Or adults for that matter. Just how attention starved are people these days? I would have thought the CEO of a fairly large company would be smarter than this. Hell, I would have guessed that someone in that position would have a staff of marketers specifically to do this for them.

      You're baffled that stupid kids grow up to continue to be stupid adults...who use the web?

      You continue to be baffled that said stupidity would never ass lick their way to the CEO spot?

      Might I introduce you to a shining fucking example of both. I present to you, Congress.

  5. 200k People! by fred911 · · Score: 1

    Sure sounds public to me.

    --
    09 F9 11 02 9D 74 E3 5B - D8 41 56 C5 63 56 88 C0 45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
    1. Re:200k People! by debrain · · Score: 1

      Sure sounds public to me.

      Me too. However maybe the SEC is trying to make a point? Is it a slippery slope - can we easily and objectively determine when a post to facebook friends not public? 200k people? 20k people? 2k? 200?

      While this instance is fairly far out towards "public" on the public-private spectrum, this may be an attempt by the SEC to establish boundaries about what sort of behaviour it considers appropriate for the CEOs of large and publicly traded corporations.

  6. Back of envelope calculations by burningcpu · · Score: 2

    Netflix had 29.4 million online streaming accounts as of September 2012, and with 720 hours in a month, 1E9 hours works out to each subscriber viewing an average 34 hours of online streaming per month. While possible, I think this statement should have led to some raised eyebrows.

    1. Re:Back of envelope calculations by Ambiguous+Coward · · Score: 2

      Unless the numbers aren't based on actual hours worth of video streamed, but something more crude, such as "use started to stream video that is 2 hours long, that counts as 2 hours." In which case, it's extremely easy to imagine the average user opening the stream for 34 hours worth of video a month. I probably do twice that, myself.

      --
      Their may be a grammatical error, misspeling, or evn a typo in this post.
    2. Re:Back of envelope calculations by Ambiguous+Coward · · Score: 1

      "user started", that is.

      Preview? Pfffft.

      --
      Their may be a grammatical error, misspeling, or evn a typo in this post.
    3. Re:Back of envelope calculations by Rockoon · · Score: 1

      Thats barely more than 1 hour per day.... I think you are bad at conclusions.

      --
      "His name was James Damore."
    4. Re:Back of envelope calculations by O('_')O_Bush · · Score: 4, Insightful

      Well, that is per account. My family has four people on one account, making the 1 hr/day average very easy to hit. It might be better to think of it as 30m accounts, 60-120m viewers.

      At that point, eyebrow raising possibilities seem to be unsurprising and mundane.

      --
      while(1) attack(People.Sandy);
    5. Re:Back of envelope calculations by wolfinator · · Score: 2
      I think those number are quite plausible.

      That's only an hour per day per account. Consider that accounts can be tied to multiple devices, and streamed from those devices simultaneously. That means accounts can be shared between more than one user quite effectively. Every household I know of that uses Netflix has a single account tied to multiple devices, with different people watching shows independently.

      Additionally, the average American watches 2.8 hours of TV a day. That means that even if each account represented one average American, if just a third of their TV viewing was via Netflix, the numbers line up.

      But, never fear! The SEC will be spending regulatory dollars to discern if these numbers are accurate or not, so we shall soon know for sure!

    6. Re:Back of envelope calculations by girlintraining · · Score: 3, Insightful

      Netflix had 29.4 million online streaming accounts as of September 2012, and with 720 hours in a month, 1E9 hours works out to each subscriber viewing an average 34 hours of online streaming per month.

      You seem to be forgeting that each individual account can have multiple devices streaming simultaniously. Only PC-based playback is restricted to single-instance. I don't know if Netflix users watch the same amount of online material as their TV-based counterparts, but we can infer a few things by assuming they do. The average person watches about 51.1 hours of TV a month. There are an average of about 2.55 people per household. That comes out to about 130.3 hours watched per household. Assuming 1 Netflix subscription per household, you get 3.8 billion hours of viewing per month.

      I don't think 1 billion hours from that number of users is all that difficult to believe. Netflix users aren't substituting time in front of the TV straight across; That it's a supplimental activity is not an unreasonable conclusion. The CEO's numbers are well-within believability.

      --
      #fuckbeta #iamslashdot #dicemustdie
    7. Re:Back of envelope calculations by Ariven · · Score: 1

      purely subjective and anecdotaly, i average 2+ per weekday, more per weekend day. my daughter ranges 1 to 3 a day, my son the same.

      i can see 34 per subscriber easily.

    8. Re:Back of envelope calculations by tompaulco · · Score: 1

      Thats barely more than 1 hour per day.... I think you are bad at conclusions.
      That depends. Does the average Netflix user watch more than 1 hour of video per day? I suppose it is possible, but I sure don't.

      --
      If you are not allowed to question your government then the government has answered your question.
    9. Re:Back of envelope calculations by MangoCats · · Score: 1

      I streamed 2 hours tonight, and some weekend days Netflix streams for 8+ hours (not necessarily being watched, but like TV in the background...)

      34 hours a month average seems, reasonable, given an average between heavy and light users.

    10. Re:Back of envelope calculations by bogjobber · · Score: 1

      The average American watches 34 hours of television *per week*. It is entirely plausible that Netflix has replaced a little over 1/4 of television viewing for its customers. I'm surprised it's not more, actually.

    11. Re:Back of envelope calculations by L4t3r4lu5 · · Score: 1

      34 hours a month is under 1.5 hours a day. Two episodes of Sons of Anarchy, or watching Robocop for the 26th time? That's doable without much strain. Hell, I could watch double that just while doing my ironing.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    12. Re:Back of envelope calculations by artfulshrapnel · · Score: 1

      Personally? I use Netflix Streaming instead of a traditional cable subscription, and easily watch an hour a day of content. Sometimes I just put a series I know on and stream things in the background while I'm painting or doing layout work, and on long days like that I could easily rack up 9-10 hours of video content.

      Heck, 1.15 hours a day? That's an episode of Walking dead and an episode of IT Crowd, or a single short movie. After work me and my partner typically eat dinner, then put on something interesting and drink a glass of wine or two. I feel like that's pretty typical behavior among subscribers who actually use their subscriptions...

    13. Re:Back of envelope calculations by Lemmeoutada+Collecti · · Score: 1

      Approximate length of a movie: 90-120 minutes (1.5-2 hours)
      Length of a Series Episode: 40-45 minutes (0.67-0.75 hours)

      Two movies and three to four episodes a week is sufficient as an average to hit that number.

      --

      You can have it fast, accurate, or pretty. Pick any 2.
  7. They're busy with this... by ZeroSerenity · · Score: 5, Insightful

    ...and the banks are walking? Seriously. Priorities people!

    --
    For those who seek perfection there can be no rest on this side of the grave.
    1. Re:They're busy with this... by future+assassin · · Score: 5, Insightful

      Netflix couldn't afford the gold plated hooker and blow trips for the politicians.

      --
      by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    2. Re:They're busy with this... by girlintraining · · Score: 1

      ...and the banks are walking? Seriously. Priorities people!

      I take the reason for this outrage is that you've never mastered starting breakfast and then getting dressed and brushing your teeth while it cooked. The SEC, being an organization of thousands, is capable of multitasking. Investigations take months, and involve a lot of delays while paperwork is gathered, experts are called to review and document their findings, etc. All of that careful auditing and documentation takes time... and if you rush it, you risk making a mistake that the lawyers can use to get the case thrown out. And when you're dealing with "the banks"(tm), do you suppose maybe they're being extra careful (ie, slow)?

      Oh, and your omelette is on fire.

      --
      #fuckbeta #iamslashdot #dicemustdie
    3. Re:They're busy with this... by the+eric+conspiracy · · Score: 1

      No doubt about it. They just signed an exclusive contract with Disney for their film catalog streaming rights.

      That must have drained every drop of cash, even the hooker and blow fund for lobbyists.

  8. There appears to be an agenda here...let me guess: by JRHelgeson · · Score: 2, Insightful

    I wonder if the CEO donated to the 'wrong' party this past election. This sounds an awful lot like revenge.

    --
    Good security is based upon reality and common sense. Common sense is a function of having common knowledge.
  9. Re:who cares? by firex726 · · Score: 1

    Except that's not accurate...
    In this case it'd be like him being the CEO of Domino's and saying he ate four of their own pizzas, or that their customers ate 4 billion in June.

    Don't just make up some random hypothetical bad situation.

  10. This they're investigating? by Anonymous Coward · · Score: 3, Insightful

    They haven't done anything about a few financial institutions purposefully destroying the world's economy, but a CEO saying his company is doing really well on facebook is a problem.

    This isn't the nineteenth century, when it took a month to get the information out. Just because the stock holders are too stupid to follow him a facebook.

    Also, we need to make a distinction between investment and simple stock ownership. The only time it's investment is during an IPO. After that, it's pretty much commodity trading hoping to make money off of market instability.

  11. Get a PC by tepples · · Score: 1

    and they told me to watch videos on Internet Explorer instead. Well the TV for my parents was not hooked up to the PC.

    You could always buy a PC and plug it in. It'd be cheaper than starting your cable sub again, unless of course your cable company offers free TV with Internet purchase.

  12. Share those numbers? by tburke261 · · Score: 1

    If Reed Hastings knows these stats why don't we? Let's petition Netflix for an hour/month (or something) stat on your account. Expose it as an API call. Interesting value proposition to people, "look how many more hours you watch Netflix than Cable!". Also easy to automate finding those needing to be surgically removed from couches. (Ok, kidding about the last bit, but not anything else)

  13. Re:There appears to be an agenda here...let me gue by Anonymous Coward · · Score: 2, Informative

    You don't have to speculate. Political contributions -- at least to groups affiliated with candidates and parties -- are a matter of public record.

    As it happens, Reed Hastings donated a lot of money, all of it to Democrats. So, either the Republicans are behind this despite not having control of the White House, or your theory should have been researched a little more carefully.

  14. More questionable management team judgement by w1nt3rmute · · Score: 2

    This relates to Regulation FD (for "Full Disclosure"). Basically, you can't release information that could be material to investors (i.e. potentially affect their decision to buy/hold/sell your stock) without making it available to all investors. This rule was written because, in the past, companies would have informal conversations with institutional investors and analysts and give them information that would better inform their investing decisions before that information was "publically" released. Any corporate attorney worth their salt would advise the CEO to release this type of information in a Form 8K (an "informational" filing with the SEC) at the same time a statement like this was made. It clearly speaks to demand and, indirectly, sales revenues for the current and future quarters. Most analysis and investors are interested in that type of metric. If the CEO intended this to be a public release, it was pretty bad judgement to do it via Facebook or a blog. Just another WTF? decision from the Netflix management team...

  15. "no comment/contact legal/pr/investor relations" by seifried · · Score: 2

    I work for [redacted] which is why I won't say anything about [redacted] or especially anything about the [redacted] incident that [redacted] 17,000 people and caused the entire town of [redacted] to go bald and [redacted] at 3 in the morning.

    Which is why anyone with an ounce of sense doesn't talk about their company (especially the higher up you go in the management chain). And especially never put it in writing. Duh.

  16. No biggie by betterprimate · · Score: 1

    I don't see what everyone's hang-up is with this. It's an easy mistake of semantics, subtle nonetheless.

    What needs to first be determined is whether stating publicly they were "serving nearly 1 billion hours per month" a *few weeks* before makes their *privately* announced statement "customers watched 'over 1 billion hours' of videos on Netflix in June" immaterially.

    Of course, I think the SEC has better things to do but the investigation is legit.

  17. Re:There appears to be an agenda here...let me gue by khallow · · Score: 1

    Well, my point is that no, what the Netflix CEO did was wrong.

    Well, if it was wrong, and unlike you, I'm not saying it is (mostly because this sounds like a valid job activity for the CEO), then Netflix can discipline this guy for that. Not the SEC. Instead, this seems a good argument to limit more of what the SEC does.

    Personally, I think making most of these regulations voluntary is a good idea. It separates the men from the boys. If your company can't be bothered to do simple or equitable information control just because it's no longer illegal, that's great for investors to know. Frankly, I think we could get away with just good accounting regulations and immediate notification of all insider trades (with no restriction on timing of insider trading).

  18. Re:There appears to be an agenda here...let me gue by metlin · · Score: 1

    That's a philosophical argument. Your opinions notwithstanding, the CEO made some confidential information available, the equivalent of a public announcement, to a selective audience. Now whether or not he was right in doing so, he broke the law (or at least some regulations).

  19. Re:There appears to be an agenda here...let me gue by khallow · · Score: 1

    That's a philosophical argument.

    Given that law is applied philosophy, this sort of thing is to be expected.

    Your opinions notwithstanding, the CEO made some confidential information available, the equivalent of a public announcement, to a selective audience. Now whether or not he was right in doing so, he broke the law (or at least some regulations).

    But that's not the end of it. Now that we see that this particular law/regulation leads to results that don't always make sense (assuming your interpretation is correct), we can choose to keep it despite those results or change the law appropriately.

    There's also the possibility that he hasn't actually broken the law and the SEC has overreached itself. I think that the likely outcome in this case since the confidential information was just an arbitrary sales threshold that the business had been close to breaking for a couple of months (something which I gather was common knowledge at the time). In other words, that his defense for his actions is correct.

  20. Dear SEC Enforcement Department by EmagGeek · · Score: 1

    Can you please go after some REAL criminals for a change?

    Thank you.

  21. Re:analysts extrapolating by TaoPhoenix · · Score: 1

    Another point to consider is that a lot of business data is "Encoded". You hear a lot of stuff like "X company is 'concerned' about some such development". They can't outright say "Jim over at Seagate told me that his last batch of inventory was defective and so he won't meet his numbers this quarter" because that is too obvious. So they say things like "concerned" about "the current trends in the hard drive business being sustainable".

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  22. "...seen by 200,000 followers" by Larry_Dillon · · Score: 1

    How much did Hastings have to pay for all 200,000 followers to see the post? Don't only like 10% of your followers see the post unless you pay?

    --
    Competition Good, Monopoly Bad.
  23. Facebook is treacherous... by iq145 · · Score: 1

    Big Brother is watching...