Adobe's Strange Software Giveaway: Goof, Or Clever Marketing?
dryriver writes "Yesterday, Adobe put up a mysterious webpage from which its now seven-year-old CS2 line of products (Photoshop, Illustrator, InDesign, Acrobat, Premiere and others) could be freely downloaded by anyone. The page even included valid serial numbers that will unlock the CS2 apps for anyone who wants to. This strange 'giveaways' page at Adobe.com quickly went viral on the internet after a few tech bloggers reported on it. An Adobe spokesman said initially that the CS2 downloads are for existing owners of Adobe CS2 software only, who may not be able to activate their software anymore, due to the CS2 activation servers having been shut down by Adobe. But the internet at large took this webpage as meaning 'Free Adobe CS2 Software for Everyone,' which was probably not what Adobe had in mind. It seems that at this point, hundreds of thousands of people have downloaded their 'free' CS2 products and installed them, and started using them. So Adobe is in a bit of a PR pinch now because of this — Do you tell all the thousands of people who have downloaded CS2 products in the last 48 hours that 'you cannot use these products without paying us'? Or do you accept that hundreds of thousands of people now have free access to seven year old Adobe CS2 products, and try to encourage some of them to 'upgrade to the new CS6 products'?"
They'll try to turn it into a marketing strategy, with constant reminders to update to a newer version every time you open your "free" version.
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Adobe's creative suite has always had high piracy rates due to their high prices. Like Office, poor version compatibility and deliberately breaking file formats is standard operating procedure; otherwise no one would ever upgrade Illustrator or Photoshop, and the company would be out of business already.
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It's 'free' for people with currently active subscriptions to the product, not every Tom, Dale, and Hates the Gimp, alas.
Millions of people are already illegally using more recent versions of the CS suite.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
Adobe has been used practically as a case study of the side-effects of piracy to ensure their lock-in. Students pirate Photoshop/CS because they can't afford it, and when they get into the workforce employers suddenly have legions of employees who know how to use Photoshop/CS, making it an attractive choice for licensing because nobody has to be trained. Thus Photoshop/CS continues its reign as the de facto standard, and Adobe gets to set their rates to target the businesses with money without having to worry about the hobbyist market (which is notoriously fickle on legal purchasing of software anyway).
The higher-ups (or the middle-ups) probably saw that the time was right to spike that userbase a bit, that's all.
The hardware to run XP would cost FAR less then the CS2 software itself. Also, virtual machines.
Good-bye
It's made for PowerPC Macs, so the rest of us using Intel Macs are out of luck. :(
Sanity.html - Error 404 not found
+1 VMs. Also, Wine has pretty decent support for Photoshop CS2.
What is this Adobe thing on my computer? I see updates for it more than I use it!
I swear to God...I swear to God! That is NOT how you treat your human!
Preempting my install fun when I get home I looked this up. I post here to help the lazy. http://answers.microsoft.com/en-us/windows/forum/windows_7-windows_programs/windows-7-is-not-compatible-with-adobe-photoshop/6f1b4955-7166-4b8f-ad9b-5d19150f803f
They turned off the activation servers, and had to release an activation-free copy of the software to continue supporting original purchasers of CS2. The proper thing to do. It's just that they accidentally made the download links available to everyone.
When were these servers shut down? I was still able to activate my CS2 last year. I've been using CS2 all these years and never bothered to upgrade.... CS2 has always done what I needed so why pay more for a new version?
"It is a denial of justice not to stretch out a helping hand to the fallen; that is the common right of humanity."
Just like the pirate versions have done for the past 10 years ;)
Because their installer is buggy and wont accept brackets, you need to use 'C:/Program~2/Adobe' so that it can install, and still ends up in 'Program Files (x86)'.
If it was a real problem, they would have at least pulled the download links. However, a day later, you can still download everything. Obviously, not a mistake.
That can't be right -- They're turning off the activation servers so CS2 user's can't reinstall with their existing keys. Either the new binaries don't do the activation check (in which case, why did they provide new keys?) or the new keys are magic and don't require an activation check (in which case, why did they provide new binaries?) or a combination of both.
Do you even lift?
These aren't the 'roids you're looking for.
I've been following the events closely and was trying to figure out how this will affect the industry. What has gone down is clearly a goof, not a marketing plan. Some say that it will help sales of CS5/6; others say it will hurt them. My best estimate is that the net effect on CS5/6 sales will be close to zero. However, as parent stated, if Adobe doesn't walk back their "permission" to use CS2, they have effectively killed off Elements. PS has the much higher price tag, but I'm sure that Adobe makes much more money off of Elements due to volume.
Elements: dead
Paint.net: dead
GIMP: dead on Windows
any other photo-editing software already struggling to survive: dead
Aside from PS, the other big release was Acrobat 8 Pro. This is really bad for Adobe, too, as there are no free, _usable_ tools for creating PDFs. Acrobat 8 Pro has everything most people would need to create PDFs, so this particular goof will definitely hurts sales of the modern version.
Adobe is between a rock and a hard spot: kill major sources of revenue or take on a PR nightmare. If I were them, I think I'd take on the PR nightmare instead of losing Elements and Acrobat. Let's see how this plays out.
If you need some legal photo editing software at your company, but it's not justifiable to buy Photoshop, you can now use this old version for free. That kills the competition with cheaper products. And if at some point you need something more powerful than this old version, you're probably going to buy a new version of PhotoShop instead of learning to use a new software.
It's just that they accidentally made the download links available to everyone.
They sure aren't in a rush to 'fix' it.
For CS2, no. That's why they posted the download online with the activation-free serial numbers. Well, you could install it, but it wouldn't activate. You'd have to install the version they are providing online and using the key they provide. Making a backup to DVD, you have the perpetual ability to use the CS2 you paid for regardless of Adobe's future actions. This is a good thing. This is what you'd hope every software provider does when it's time to turn off activation servers.
It's just not normal to publish the link in a publicly accessible place with no documentation on that page at all - just a list of downloads and serial numbers.
As of 2:00pm EST it seems the links are still available. I even downloaded and installed the programs to see if they actually work, and they do (only tested Acrobat Pro). Anyway, I have uninstalled it seeing as how I only use Adobe's products to read PDF files, and there are newer versions with security updates via their free Reader.
Blender has had its UI completely redesigned. I think it's one of the best designed in any kind of 3D software now.
Well I just downloaded and installed PS, its running fine on my Win7 system. Only tested it by creating a file and saving it but it worked just fine. Disabled the updates when it popped up since there won't be any.
I would say this is a great move by Adobe, mistake or deliberate. It costs them essentially nothing, they get massive publicity, they no longer need to support this old software, and by giving it away they ensure more people will play with it than would if it was illegal to use. The end result is going to be people who *want* updated versions of the software with all the latest features. Now, its true that only corporations and the 1% can actually afford Adobe products, but I don't see a downside.
Its like Microsoft allowing Windows to spread all over the world by ignoring the piracy for so many years. Windows would not be as ubiquitous as it is worldwide if millions of copies hadn't been pirated in its early years.
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