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Iron Man 3 To Debut As a 4DX Film In Japan
adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
How can the movie theater product smells from the movie? What technology it uses, how does it work?
I hope we get this tech on all desktop computers. Imagine farts over the internet.
"Hey, you got your sushi in my wasabi peas!"
"Hey, you got your wasabi peas in my sushi!"
Two great tastes together!
A feeling of having made the same mistake before: Deja Foobar
So there's that or a theater by me lets you place an order off a menu and you get a seat and table and then they bring the food out to you. I'd rather have that than fog and strobe lights in my face.
The trolling potential for Smell-o-vision hooked up to the internet is... mind-boggling. It's like I'm seeing colours I've never seen before.
More gimmicks equals more expensive ticket prices. Yep, we'll see this happen in the US for sure.
Better known as 318230.
Here in Seattle, at Christmas, the Seattle International Film Festival's Uptown Cinema showed Willy Wonka in Smell-o-Vision.
Do you want fries with that? There's a hamburger place across the street.
I'm not sure how keen I am on 4D, though, sometimes it gets in the way of the movie.
-- Tigger warning: This post may contain tiggers! --
I've already seen a movie using similar effects: Captain EO
I'd rather see a low-budget 2D movie with a good plot than an expensively produced 3D movie with smoke effects and lasers but with a poor plot.
(I do have some hope that Iron Man 3 will be worth watching on its own merits.)
lf(1): it's like ls(1) but sorts filenames by extension, tersely
Zombie Vincent Price reminds you to beware of spinal parasites at this theater.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
theaters deliver smells
Iron Man 3
With how much Iron Man flies around and such, the whole theater is scheduled just to smell like smoke.
Let me know when I can:
Feel Gwyneth Paltrow's legs up and down and up and down.
Feel Rebecca Hall's everything.
and Feel every other hottie in the move.
in most of americas cinemas such as lowes, thanks to their generally poor quality
smells: enjoy the stench of burnt popcorn and rancid palm kernel oil from a cooker that hasnt seen regular service since the carter administration. the smell of butter mysteriously absent from the product is provided through the carpets at no charge!
seat motions: folding seats with fewer bolts and screws remaining than the last republican vice presidential candidate. Most patrons find watching a film to be indistinguishable from a light pilates and yoga session, other than the slightly higher cost of the film.
additional effects such as strobe lights and fog: check out the popcorn maker in the lobby as it synergizes with the weenie roller and the nacho cheese melter for its daily 4:00 meltdown. the ensuing blast, if experienced during the 3:15 showing of the Dark Knight Rises, transports viewers directly into the movie (through the screen, past the drywall, and into the parking lot in most cases!)
Good people go to bed earlier.
Busted. It's me. I hacked into your Anonymous Coward profile a very long time ago and have been using it regularly. I'll stop. Promise.
I wonder if they could remaster old films to use this technology. I can't wait to experience the Bog of Eternal Stench from Labyrinth in 4DX
it's somehow fitting that the fortune at the bottom of this article's page is "if anything can go wrong, it will."
zing
http://www.hapi-project.com/posts/view/29
Feel-a-Round in Kentucky Fried Movie
I know so many folks with smell related issues, particularly allergies, scent memory, and migraine triggers that this cannot be a good idea. I won't even go to a 3D film because of the potential eye strain issues, let alone the potential for migraines induced from volatile organic compaounds (VOCs - http://en.wikipedia.org/wiki/Volatile_organic_compound). I'll pass on all of that, thanks.
sTc
No, I'M SPARTACUS!
I already get headaches from 3D films, so I don't watch them.
Smells, strobe lights, fog, and moving seats? No thanks.
There's only a few movies I'll see in a movie theater each year (with Iron Man 3 being one of the planned ones), but for the most part I'd rather watch it at home on my own setup, which lets me enjoy the movie more and be able to eat/drink what I like and pause it to hit the head.
My home theater and my lazy-boy sofa are fine for me for most movies.
Lost at C:>. Found at C.
Basically this movie stinks. Got it
What will anime panty shots smell like?
and I am not even Japanese:{)
If you plan on going to see Iron Man 3 in Japan, remember to look under your seat to disable the robotic tentacles.
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Yeah, like I want to smell Tony Stark's sweaty ass after battle.
Just have the patrons bring squirt guns. It works for the Rocky Horror Picture show.
If they want to patent the idea, here is some previous art
Don't fight for your country, if your country does not fight for you.
The first, and only, thing I thought of when I read this: I wonder what a sweaty hulk smells like.
3D movies are a bit too gimmicky but "once in a while" an Avatar might appear and it might be fun to get a little more into it... it was yet another advancement of some sort of another, so trying out the experience is kind of a geek imperitive. But at the end of the day, it wasn't "all that" and certainly nothing that every movie production should do.
Now this? I'm sorry, but I don't think I need to even try to to know it would be far too distracting to be immersive.
"...Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
But not, apparently, in the US.
We can't afford the technology? Or we can't understand how to do it? Or, more likely, we've slapped a ban on it until an American company can come up with a copy...
human centipede 3 things are about to get crappy
I find it very annoying when some kid kicks the back of my seat, so I don't want to sit through a whole movie with that kind of "seat vibration" experience.
Also while movie smell's might be a welcome change over body odor, cigarette's lingering stank from the smokers in front of you, and over buttered burnt popcorn, not sure any movie would be enhanced by the experience.
Also in what reality would someone pay $50 for a night out at the movies only to have the theater fog up and have people dropping with seizures from strobe lights a;; around up?
Pretty much 4DX encourages people to stay home to watch movies without all the excessive bullshit, unless Sony decides to shove this into the PS4 experience.
I haven't thought of anything clever to put here, but then again most of you haven't either.
I am so looking forward to re-release of Blazing Saddles in 4DX. BEANS!
Or Schindler's list so you could smell the burning bodies? Yeah, I am pretty sure there are a lot of movies that introducing smell-o-vision would be a bad idea for....
HA! I just wasted some of your bandwidth with a frivolous sig!
Isn't there a Disney show that already does this? Wasn't worth it.
I bet smelling Pepper would make me sneeze!
I only look human.
My mother is a halfling and my dad is an ogre, so that makes me an Ogreling
D does not stand for 'better", it stands for dimension. The 4th Dimension is time.
A 4D show would be one that is different every single time you observe it, not something that childishly and stupidly throws in extra sensory experiences.
At best this kind of marketing, should be called 4S shows - sight, sound, smell, and touch (water).
When some marketing idiot calls it 4d, it just make think "Do you like making the world a stupider place?"
excitingthingstodo.blogspot.com
Just watch that award winning documentary, "Kentucky Fried Movie" to see it demonstrated. ;-)
...smells and strobe effects gimmicks for the following:
- A well maintained projector, screen and speakers
- THX Certification, meaning mostly that everything is maintained and properly calibrated
- A properly spec'd out 4K projector, or two 4K projectors with 8K upsampling
It doesn't seem like much, but movie theaters like to pull the following:
- Running the projector bulbs dim to make them last longer, or using a projector designed for a small screen for larger screens
- Not maintaining their speakers at all - you can hear the broken cones rattling most of the time
- Using 2K projectors for 4K material, or two cheap 2K projectors for 4K material. This is very common.
- Not calibrating anything, especially their speakers. This is obvious when something is supposed to be moving from one side of the theater to the other, and it sounds like it's going over your head, or it sounds totally different. The surround array probably wasn't calibrated at all.
My Other Computer Is A Data General Nova III.
As it is now, I won't even sit in those D-Box seats. Just annoying. If I'm forced to smell shit then count me out.
You youngins may not remember (posting AC because I forgot my PW), but there was a movie released called Polyester that was in Odorama. The way it worked was you were handed a pack of cards numbered (I think) 1-10. Each card had a little scratch and sniff spot using the bead encapsulation technology from 3M. During the movie at points a number would flash on the screen, and everyone was supposed to scratch and sniff that card, filling the theater with the heady aroma of whatever was on the card. The problem was, instead of taking a movie and picking out scents to use, they sort of wrote a movie around odors they could successfully chemically create at the time. Scene: Wife is having an affair with the pizza boy. /*scratch*/ /*sniff*/ Pizza. Scene: in a locker room /*scratch*/ /*sniff*/ dirty socks. Scene: someone had an accident in bed. /*thinks about it for a second, throws card away unscratched*/
Who is going to certify the chemicals they use for these smells? I barely trust the FDA to certify food additives, I'm not sure Iike the idea of sitting in a movie theatre inhaling whatever chemicals this company found that smells like strawberries and gunpowder.
Google Nose already on the market?!! Super!
I'm glad this wasn't developed in North Korea. There, to capture that sense of realism in gun battles, they really shoot at the audience.
I really don't want zombie rotting meat smells, nor assal-derived ones.
I'm fine with Anne Hathaway or any other starlet's freshly-unholstered areolar or underboob scents, though, which I imagine is like a slightly musty fallen log found in the woods when you went on a hike some years ago.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
Here in the US I usually pick the standard 2D version of a movie vs 3D, even if the price is the same. At our local theater, Sunday-Thursday they do not charge extra for the 3D movies but even for no upcharge 3D seems like more trouble than it's worth. A 4D movie is something people may do once so they can say they tried it.
Smell is really a personal thing. Something that smells wonderful to one person could be nauseating to another. I know someone who thinks the smell of gasoline is heavenly (no, she's not a huffer).
I mean, I understand that the entertainment/industrial/advertising-complex are desperate to get people to come to theaters again because they are afraid that there is still a small amount of money left in peoples' pockets that they have not gotten their hands on, but until they can say they're making the best movies that they can, they should not be looking for gimmicks.
If they want to get me back into a movie theater, and they really believe that the movies they make represent the very best possible quality, then they could start by tearing down the shoebox multiplex theaters and start building real movie palaces again.
There's a theater here in Chicago, The Patio, that is a bona-fide movie palace. Built in the Pre-WWII period, it's got the ceiling with the stars and moving clouds and a balcony and all the trimmings. I used to go there when I was in High School decades ago. Saw the original Dirty Harry there, Charles Bronson movies, like that. Well, a couple of brothers bought the place some years back, before it was torn down, and they renovated it lovingly. Put in great seats, cleaned the place up, made everything sparkle. Put in an A-Number-One concessions stand with actual popcorn and reasonably priced goodies, and a great sound system. They play second run movies and carefully selected classics. Some rare Hong Kong and Kung Fu flicks. Charge $5-6 for admission. Goddamn, I love that place. It's not downtown, but in one of the neighborhoods on the Northwest Side. I can be there in 10 minutes on the Kennedy Expressway, so a lot of times my wife and I are thinking about Netflix or something, instead we hop in the car and go to the Patio. Twenty bucks and it's a great night out watching a movie on a whopping big screen. It's about a million times more enjoyable than going to a shopping mall and sitting in some nasty little multiplex closet with a bunch of assholes on cellphones. People who go to the Patio really love movies. The Chicago Cinema Society programs the place sometimes.
It's not rocket surgery, getting people to go to theaters. But Smell-a-Vision is not the solution.
You are welcome on my lawn.
The vancouver Aquarium had a movie on penguins last spring (2012) featuring typical effects as well as in theatre snow, rain, fog, tentacle slaps behind the ankles and jiggling seats. We did miss the smells however.
I've seen a few 3D films every time it's "the new thing", and it's usually a letdown. Because it's filmed in 3D, there has to be "3D moments", like when a spear comes flying at your head. They don't add to the plot; they only add to the 3D part of the film. Because of that, they are distracting.
I can only see this technology being used the same way. "Hey, let's add some scenes so that this new crap we are using gets used. Who cares if they don't add to he plot or make the movie better. We paid for this stuff, so let's use it."
What will it add? Probably $5 to the cost of a ticket, and not much else. Incorporated into a ride, or "experience", it could be fun. But for a regular movie on a Saturday night? No thanks.
"Dogme 95"
http://en.wikipedia.org/wiki/Dogme_95
I'm such a grumpy old luddite who values plot and acting over just about everything.
I'm a dying breed.
https://www.accountkiller.com/removal-requested
With the availability of digital copies, movies must start to sell experiences more than just images/sound that you can have already in your home tv or computer, with only the friends you want, and at your own pace. Big screens, good sound, 3D, and then this, could convince (if is well used, at least) people to go to movies instead of buying, watching them on cable or just downloading them for free.
This all sounds like a very macabre April fools day story.
Motion sickness cinema?
-- Jimtown Kelly
The internet is a better place without the smellz. And I would not recommend googling for this post's title.
`echo $[0x853204FA81]|tr 0-9 ionbsdeaml`@gmail.com
Next step is obvious: we will need action movies that are able to punch the spectator in the face.
Obligatory: "You are aware this motion picture is shown in Feel-a-Round..."
Caveat Emptor is not a business model.
It's spelled debut, but not pronounced as dee-butt. Why not? Why instead is it pronounced as day-beau? Where did the 't' go? If you want to pronounce it as day-beau, why not spell it as daybeau? Even debeu would have been okay; At least you lose the t.
Stupid white people.
I suppose it isn't relevant since it wasn't a movie, but since we're talking about the theme park 4-D attractions, might as well mention the absolute best.
The theme was that you were visiting some futuristic company that had perfected teleportation. After watching a cute furry animatronic get cooked in a botched demonstration, your'e seating in a circular room with a big glass tube where the alien president of the company is going to teleport in. Well, of course it goes wrong, and instead the tube is filled with an eight foot tall, winged, xenomorph-looking monster. "Don't worry! Our systems will keep it in the tube!" Lights go out. Glass smashes. Light comes back on, tube is smashed, monster gone. Now you get a helmet-cam view from a worker searching the rafters above the audience. He finds the monster, it bites at the camera which goes dead, and the audience is sprayed with warm fluid. So they're still trying to find the monster, suddenly it's breathing on your neck (you're strapped into your chair, btw), it LICKS your neck, then they do something to blast it back into space.
It was AWESOME! I couldn't believe Disney did something so comically dark. It's since been replaced with a much tamer version involving Stitch.
Universal's Terminator 4-D is pretty great, also.
Yay. Strobe lights during the movie. Wonder how many epileptic seizures will come of this...