Changing the Ratio of Women In Tech: How Etsy Did It
First time accepted submitter occidental writes in about Etsy's push to get more women engineers. "You’ve probably heard of Etsy, the bustling online marketplace for crafters and artists. You probably wouldn’t be surprised to learn that most of its customers are women, both buyers and sellers. Ditto that the Etsy team is a pretty good representation of the Earth’s gender ratio.
Yet when Marc Hedlund took the helm of Etsy’s Product Development & Engineering department, 97% of the engineering department were men. Hedlund realized that in his nearly two decades in IT, he’s hired no more than 20 women for engineering positions. This began to bother him. Especially after his daughter was born."
Typically you see a rule like "at least 10% of the workforce m ust be x% female". This means that people will be hired according to their gender - sexism is built into the system. The same applies to many anti racist rules. You can't ever have rules that explicitly favor one gender over another.
The problem is most women just aren't interested in engineering type roles. I know 1 female engineer out of the 40+ women I know, all the rest can't stand doing math, physic's or even intense thinking. I think part of the problem is that when kids grow up boys are taught to build and women are taught to be pretty, when a boy plays with Lego or other similar products in a sense he's engineering. On the other hand girls are given a barbie and a easy bake oven and told to have fun, how is that going to lead to a career in engineering. I think the problem needs to be fixed at the child level.
Typically you see a rule like "at least 10% of the workforce m ust be x% female". This means that people will be hired according to their gender - sexism is built into the system. The same applies to many anti racist rules. You can't ever have rules that explicitly favor one gender over another.
I've been in this business since the early 90s, I have never - ever- heard anyone speak that way. Neither have I ever seen anyone do anything on this guy's "Don't" list.
Ever.
The only reason we didn't that have many women engineers, programmers, computer scientists, etc... was because there wasn't that many applicants.
At IBM Boca - when it still existed - there were plenty of women engineers and women engineering managers.
If you want more women in tech, look at the CS programs.
But you see, most women are smarter. They see that if they want a nice livelyhood, they'll skip the whole engineering thing and the off-shoring and to medical school. As a matter of fact, my doctor is a woman and she is the first doc that ever just sat down and listen to me. And she gets the problem/diagnosis right the first time, too.
1) Don't be combative (this will get you better male employees as well)
2) Don't allow your team to be combative (mgmt needs to do their job in reigning in aggressive team members)
3) Recognize and punish prejudice in the interview/work place (I've witnessed this several times with some being harder on women for no apparent reason)
That's it really. I've worked with a lot of women in tech, and they do fine. There are some environments though that aren't fitting for ANYONE, and men tend to end up there. Women tend to think about problems differently, which if you are looking for the best team is something you should want. Sadly, those that approach problems differently have tended to be hounded into submission in some work places. It doesn't matter if they're presenting a valid point, the receivers can't seem to process the approach and discount everything. In truth, it's many of the men who have no business being in the roles their in. That have no idea how to handle running a team. Add that to mgmt who never seems to like to put an engineer in their place, or worse, agrees with the hostility and you get a place no one wants to work in.
I don't know how much "engineers" (whatever that means... support engineers? software engineers? ... ) he employs, but he went from 2% to 15% women engineers.
Wiki says Etsy had 60 employees in 2009.
How much of these are engineers? Let us take 30, so he went from 1 women engineer to 5?
And if the total of staff represents a 50/50 ratio (implied but not explicitly said in the article), that means he's employing much more women in the artsy/HR/finance/marketing departments? Isn't that discrimination too?
15% is still a pretty low mark. I don't see this as being a success at all.
tldr
He did it by giving the IT department nut shots and creeper cards every day until they all left. Without any men or trans women to compete with, womyn-born-womyn found they were able to land IT jobs. Obviously.
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what I see reported as the biggest turn-off to most women is the perception that tech work, computer science in particular, is "geeky", whatever that might mean.
Proposed solutions always seem to involve changing geek culture to be more welcoming and sensitive, but I don't see that happening. To me, geekiness is inherent in the field and can't be avoided. Where's the value proposition in trying to attract women to a situation that they are likely to find ultimately distasteful?
Seems to me that people follow their interests. What's the advantage of misdirecting these interests in the name of some abstract goal of "diversity"?
Am I missing something?
A lot of studies involving this seem to avoid actually talking to young girls. Of the ones I've talked to, many of them feel insulted that they could get hired because they have a specific set of reproductive organs rather than on their other merits. It reminds me of the pilot episode (I think) of SG-1 where Carter goes off on a rant against O'Neil because "her reproductive organs are on the inside". And it turns out he just dislikes scientists.
How Etsy did it: aggressively pursued women who met the requirements
This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
I think the headline should read:
Changing the ratio of women to men in tech How they did it.
Bullshit!
Policies are not all myopic decisions that affect just a single generation.
When you make a policy, you are looking at its impact in the long run. By having more women in the workplace you are encouraging more diversity of gender in the work place for future generations.
This is something you need to consider. Does diversity in a workplace help? Is it an ideal you wish to work towards in the long run? If you think diversity is unimportant, and you rather wish to reduce current costs in searching for labour, then so be it.
I think a large part of policies deals with compromising people's present value vs. future value of a decision. It is why, we humans are floundering in solving problems in the world.
No, the problem is know-it all, under-socialized people who think their simplistic explanations are genius, and who think women "don't like intense thinking", and who moderate as troll anyone who calls out their misogyny.
People like this are intolerable for women to work with.
It's not about being interesting in engineering. We are moving to a world where we are able to create interdisciplinary domains of work. Pyschology, Neuroscience, and computer science are now interlinked. We are being inspired by biology in many engineering applications.
I think that we need to look beyond the current to the possibilities. How can we utilize the large talent pool, with diverse strengths to increase the potential of engineering in solving problems. Women are half of our human species, and I bet we are losing out on a lot of diversity by sticking to archetype engineering stereotypes.
Another point I would like to make, albeit a little disconnected, is that a young child looks at its adults to be able to dream possibilities of what kind of future they might look for. Having less women engineers right now, will decrease the probability of young girls having a role model to emulate. Even if we spend extra resources to mine out as many rare female engineers as we can, it will be worth it in the long run.
If you are in a technical field that requires a lot of time, effort (and sometimes money) to become proficient, then personal attributes like gender are generally meaningless. Is there any doubt that a person who is sufficiently smart and dedicated enough to become a crack developer can do so, regardless of gender?
Developing software is a huge enterprise, spanning hundreds of job categories and every human skill imaginable. No doubt if one were to include the full scope of work, then the balance of men to women would be the same as the working population as a whole; that is certainly the case where I work.
Sure, there are some disciplines where men are more concentrated, but also others where women are more concentrated, and still others where the split is more even. What does that matter? To deliver a great product, everyone must put their heart into pushing the wagon down the road, or it goes nowhere.
"We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
Docs make a lot, but they also start their careers close to $750k behind an engineer with a BS between foregone income, student loans for med school, and accrued interest on debt from undergrad. You are probably looking at age 50-55 before the doctors pull ahead on net worth.
Your post has 2 issues:
1) It's never good enough for many people. He increased from 2 to 15%. That is a substantial gain. If that were in the financial market investors would be popping champagne. Should we automatically assume that he should rest on his laurels and stop increasing it? Most likely not. That becomes a matter of opinion though about what the proper mixture of men and women, race or whatever other areas are covered under policies like this. I have no opinion on that detail other than you should have the proper personnel makeup to accomplish your task in the most effective manner. To immediately rebuke this particular effort is though just starts a chain of goalpost moving which accomplishes nothing. What if next year it increases to 20%? Is that enough? Some will say no and say we need more so maybe he redoubles his efforts and makes it to 30% the next year. Is that enough? Some will say no, rinse and repeat. At least he is doing something positive because in this economy I am happy if anyone has a job, especially engineers cause that's my trade.
2) You found and demonstrated why alot of people use percentages. The way you apply them can make your results appear bigger or smaller than they are. As you said the article states 15% so that went from 1 to 5 total engineers. 5 does sound small doesn't it? So to make it look bigger convert it to a percentage. People like you and I will catch that but laymen or those who just aren't interested will just kinda gloss over it. You can go the other way too. Say there's something that has killed 100,000 people. That is a lot of people. But if you were trying to deny the issue or block legislation or something similar then you could convert that to a percentage and say (just an example) "That's less than 1% of the population!" Now that doesn't sound so bad anymore. Less than 1%? Statistically insignificant most would say. Don't tell that to the families of the dead though.
You always hear about women being underrepresented in high profile jobs. I never see campaigns to get more women into plumbing, road work, carpentry, mining and similar "men jobs". Until those jobs get an equal represented share in the campaigns to get more women doing mens' jobs and the campaign gives just as much attention to men doing "women jobs", I regard the campaigns as sexist biased. The only way to break these gender biased roles is to work on them all at the same time and give all of them the same kind of attention. Focusing on a specific small part will never work, unless it's part of a big campaign that works on all jobs in all levels.
I was promised a flying car. Where is my flying car?
In getting the notion propagated that humans need to be interchangable biped commodities--er, "resources".
I'm an engineer, my sister is a nurse. I don't consider either job imbued with a superiority such that the statistical gender count needs to be "fixed" in either case. If men and women are psychologically different and often have a different mix of motivating interests (as, when we review reality, we see is... reality), why should we expect or desire that all types of jobs net out at a 50-50 gender split?
~ Whence do you come, slayer of men, or where are you going, conqueror of space?
The problem is most women just aren't interested in engineering type roles. I know 1 female engineer out of the 40+ women I know, all the rest can't stand doing math, physic's or even intense thinking. I think part of the problem is that when kids grow up boys are taught to build and women are taught to be pretty, when a boy plays with Lego or other similar products in a sense he's engineering. On the other hand girls are given a barbie and a easy bake oven and told to have fun, how is that going to lead to a career in engineering. I think the problem needs to be fixed at the child level.
Not a bad idea. Good way to do it - just ban all dolls, make-up kits, cooking sets and so on, and make unisex toys for everyone. Force girls to build and break stuff, just like boys do, but don't leave the option for either to play w/ dolls. That way, boys won't turn out to be metrosexual, and girls won't turn up to be pretty-in-pink Barbie lovers who grow up to either become arts majors who can't find jobs outside education or politics, or barefoot & pregnant and good for nothing else.
Maybe we could equalize things at least in Unix computing by having both men & women edit /etc/host files. Either you'll see the men doing more human interaction, or women finding the files more interesting
I'm a woman and I was recently doing a job search and interviewed at a dozen places before settling on one that I liked (and have since come to love).
It was, overall, a very uncomfortable experience for me. I was, at many of the places, subjected to comments along the lines of "I've worked with a female developer before, and it was really difficult because she didn't have a sense of humor/couldn't take a joke/made us feel like we had to be on our best behavior - would you be like that?" Seriously. I was repeatedly told that one concern was the rest of the team feeling like they might have to walk on eggshells around me.
When I heard these things I essentially shut down the interview and let them know I would not be interested. I explained that I appreciated their honesty, but the fact that they had concerns along those lines made me know it wasn't the place for me, and I thanked them for their time.
It isn't that I don't have a sense of humor, or that I'm easily offended - it's that I really don't want to have to be responsible for all women ever, and I don't want to have to worry that my co-workers are continually holding me accountable or interpreting things I say or do as if I were somehow the same as the other women they had worked with. And despite my shutting it down, I was *still* offered jobs at half the places.
The place that I liked - and have come to love - gender never came up during the interview. We talked about the tech, we talked about the work, we talked about the long term goals for the position, and we talked about the culture. The only time gender has come up was when one of my co-workers, who has a daughter, asked me how I came to get so interested in technology and science because he wanted to encourage his daughter as much as possible without pushing her.
Looking at the comments here, there's a whole lot of "othering" going on. A lot of comments that seem to treat women as members of some kind of hive mind wherein certain behaviors are just expected. This is completely unfair - it would be as unfair as me treating all men like rapists just because some men are. There's also a lot of anger I'm sensing from a lot of the guys - feeling like they're being discriminated against in some cases by quotas (real or imagined) or whatever. You guys are certainly entitled to your anger, just like I'm entitled to be bugged when idiots can't distinguish me from some other woman despite us being entirely different people.
The thing I would recommend to people - all people - is to take everyone you will be dealing with as an individual AS an individual. Just as you wouldn't want to be held responsible for things you had nothing to do with, so, too, other people don't want to be made responsible for everyone who shares their gender, race, ethnicity, or other arbitrary trait.
For the record, I think hiring quotas are stupid. Affirmative action is "good intention, wretched implementation." That said, the people saying they've been turned down for developer/in demand jobs because they are white/male/other majority class must be incredibly unimpressive candidates. If you were such hot shit that you "deserved" the job, you would have gotten the job. Businesses are in business to make MONEY, they will hire whomever will make them MONEY, and if you couldn't make it clear you would make them more MONEY than some other random person, that's on you.
Since I can't tell them apart, I treat all ACs as the same person.
I never heard of them until recently - and I still haven't heard of them from anyone on the business side. But lately they've been getting mentioned in TWIT podcasts a lot; and there was a Network World article about them. Yet still - no non-technical person I know has ever even mentioned them
I suspect Etsy has had some sort of unfocused marketing campaign going on over the past few months and is trying to raise their brand awareness - but they're going about it bass-ackwards.
#DeleteChrome
becomming a lawyer than an engineer isn't she?
Great post. Love this line: "...I really don't want to have to be responsible for all women ever, and I don't want to have to worry that my co-workers are continually holding me accountable or interpreting things I say or do as if I were somehow the same as the other women they had worked with."
My personal policy has always been to assume that everyone is smart, competent, and wants to work together, and then let experience prove otherwise.
"We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
I'm not sure what med school you're talking about, but my wife went to one of the best in the nation and while she does have some stupid ridiculous debt ... theres no way in hell any normal person ends up with $750k in school loans and debt. If you hit 1/3rd of that, you need a different career cause you've already failed out and restarted multiple times.
If you have undergrad debt of any size, you're more or less a stupid fuck who deserves it. There are millions of dollars in unclaimed grants waiting every year for insanely stupid stuff ... so many so that if you have to pay for school, you really don't deserve the degree. (If you choose to pay for it all yourself and leave the grants for someone else, thats another story and I applaud you, but its still probably a waste of your money). Theres no excuse to have debt coming out of undergrad.
Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
I think you are right. I do believe that there are still many gender biases in our workforce and society as a whole, but the problem in the engineering fields with lack of females has been shown to be primarily a problem of supply. What is interesting is that universities first tried to fix this problem by soliciting femailes entering college but have now found that they need to intervene earlier than college in order to get women more interested in math and engineering. The engineering program that I am most familiar with now spends the majority of their outreach to female students on adolescent age ranges and all metrics seem to indicate that this is far more effective.
What's a "woman"?
Right now I would really REALLY like to increase the female count in my dev team.
Ideally I would like to move towards 50/50 ratio, which sounds ridiculous (as I have only known 3 awesome female devs in my entire careeer), but, as my office is on Mallorca, has good pay (for Spain), amazing benefits, I really hope I can find 4 or so awesome female devs.
We'll most likely be doing a nationwide tv advertising campaign to get their attention..
Let's see if I can!
....... /
Did they not let women apply before?
This means if they get two similarly qualified candidates they will select a woman if their quota needs one. That means males who apply are being discriminated against.
As a man, I will say this to those "men" who feel discriminated or unfairly treated by that practice: Go to the Cry-Me-A-River Department and send us a violin-shaped postcard when you get there. Srlsly, man the f* up.
A little bit of social adjustment to achieve some fairness that has been conspicuously absent in the history of humankind will inevitably hit someone else. Bohoho, big deal. World is unfair, but it has always been more favorable to us men than to women. It doesn't take a lot of testicular fortitude to accept this fact graciously.
If a man gets passed in favor of an equally qualified woman, and said man cannot find another job in this male-predominant industry, then chances are there is something wrong with him.
It is absolutely pathetic to see men born and raised in one of the most prosperous nations in the history of mankind getting their panties all curled up because a company in a male-predominant, highly-paid industry decides to favor women in their hiring process. It speaks volumes about them, and that wasn't meant as a compliment.
Etsy's been a fantastic exercise in home-grown projects that can turn into full-time work for yourself, or for a whole team of people, if you're lucky enough to get a lot of attention from the community. Etsy, like Pinterest, Facebook, or Reddit, is easy to get a lot of attention on if you've got a good product, as people are constantly combing Etsy for cool stuff to buy that doesn't exist anywhere else. I run a store that makes custom Kindle and iPad covers and enjoyed enough success building Neverending Story covers that it's enabled me to expand out, and find other people to help me meet the demand.
https://www.etsy.com/listing/95190935/neverending-story-ipad-tablet-cover
My team is about half and half guys and gals. The girls often have great ideas on improvements to the products, or a lot of input to make new geek things. The guys have proven to be good organizers and implementers of ideas that are more removed from what we do, and often prefer to work with completely different materials and mediums than the girls. It's proven to be a very fun and dynamic with a lot of creative energy, but overall I would say that the girls have a lot more distributed creativity and imagination that they can apply in many small ways, while the guys tend to focus on bigger, singular projects with their creativity. It's been interesting observing the difference between the genders in a crafting workshop, and seeing the balance it brings in furthering the company as a whole. There's a lot of crossover training that happens too though - the guys have engineering backgrounds, and teach the girls how to program Arduinos and work with laser cutters and workshop tools, while the girls teach us guys how to sew, book bind, and work in some of the more traditional mediums. If it's a fun environment and they've got access to people willing to teach, many people are far more willing to learn than if they're asked or expected to make the leap into something unfamiliar. There may be a lot fewer female engineers by numbers, but that's not to say that many of them don't have engineering skills or inclinations, even without the formal training.
Everyone always says "Read the fine article". There is no fine article to read this time... Just an assertion. I am disturbed by my lack of faith in the poster. :(
One of his rules: "Don’t use identifying language that might unintentionally marginalize minority candidates such as “women engineers”—-they’re just “engineers.”"
Which he then violates about 2 times for every single other rule, dozens more for the article, and again for his premise.
Sounds like just another, lets start taking gender into account when we are trying to fill a role, such that we get about a 50:50 ratio in our company.
Troll is not a replacement for I disagree.
I live in a gender switched world. My wife is a programmer for a major Wall Street firm, and I stay home to raise the kids. She has been at the firm for 25+ years and is a manager who is part of the hiring team. I've been a SAHD for 20+ years. When we attend those various office functions I notice a fair amount of female programming staff. Way over 10%. The section my wife manages is over 50% female. What is different is that this is a mainframe COBOL environment. When I talk to the male programmers about tech we discuss with linux distro we like and how so & so did what ever. The women discuss how they are using tool X to solve problem Y. Tool X is what they have, it cost a lot of money, it does the job. They are not interested in the tools themselves, they are interested in the problem they are solving. Understanding what the user needs, how that might be different then what they asked for, and doing all of this in a timely fashion is the topic of this and every day.
After that they are interested in how much money is being made, what the benefits are, time off, just like any other job. So we are talking about long term job stability, good office environment, how many stalls are in the bathroom, who is and isn't and idiot.
Asking why women aren't represented in tech misses the point. The question should be what does a tech job provide that an HR or accounting job doesn't.
So what you are saying is that men who can't get a job are worthless people?
No. Nice strawman by the way. I'm talking about men worrying about not getting a job at the sight one (A SINGLE FUCKING ONE) single company slightly preferring women in a men-dominated industry, which, even in these economic conditions still provide ample opportunity for employment.
I'm not talking about men in general looking for jobs, in general, and not finding jobs, in general. But don't let that stop you from building a strawman to knock out and pat yourself in the back celebrating your victory, though.
That if a man can't get a job, he's obviously terrible at what he does?
No. See above.
If a man is unable to get a job, then he is pathetic?
No. See above.
It speaks volumes about a man because a company didn't hire him?
No. See above. But don't let reading comprehension stop you from building up your angst.
Last I read the ratio of autistic males to females was 4:1, which is still far less than the ratio of male to female tech workers in some fields, like IT. Also, the autistic ratio is probably over-stated, because there are social pressures to (1) give girls non-institutional social coaching, more so than boys, since social awkwardness is better tolerated in boys, and this allows coached girls to get by without institutional help and they are therefore less often diagnosed autistic, and (2) give boys institutional help in life and coping skills, since lack of success is less tolerated in boys, so they are more likely to be diagnosed.
Autism certainly plays a role in who works in the tech industry, but even autistic women are under-represented.
The whole deal of picking the most qualified person for the job is a load of crap. When I hire someone, I look at how well they are suited to the position, but I also look at how well they would mesh with the team they would become a part of. If the existing team is a bunch of 20-something guys that talk about guns and cars all day, a 40-something woman who's starting her second career in the tech field probably isn't going to be the best fit. If I have her up against a guy that is a better cultural fit but slightly less technically qualified, the guy is probably going to get the job. Sure it might not fit with HR policies, but here in the real world, I don't like having to rehire in 6 months when she quits because she doesn't like the work environment.
No, it's confused white knights like you who are missing the point. The way guys like you treat women is contrary to 'empowerment' or 'equality' or any other term as used by feminists. You've absorbed the loony feminist propaganda in primary and collegiate level schooling as well as the 'manners' your father (from another era) taught you and are trying to reconcile them. While that's understandable, you must realize you can't! They are fundamentally incompatible. Your entire post being an ad hominem attack on men who openly question such double standards, is evidence of this irrationality. Start holding women to the same expectations you hold for men in any given situation. That's the only way women will ever have the chance of earning respect as equals..real respect, not the grudgingly superficial acknowledgement that PC policies demand. The one thing feminists never seem to grasp is that it is impossible to force someone to respect another. Respect is earned by complying with the standards the former holds for the latter.
If women can hack it with the guys, they should have no problem understanding that if they want the same respect guys give each other for accomplishments achieved, they'll have to do it without the preferential treatment. If they need that chattel privilege to survive, then they aren't equal, and should be deferring to mens' judgment in these areas. I don't have a problem with either system, really, but I do have a problem with government and/or culturally enforced double standards. If she's the better applicant based on relevant attributes, she should get the job/school placement/raise/promotion/etc, but if I am, I should get it.
Then there's the whole concept of radical egalitarianism driving all of this. Sorry, but equal opportunity != equal outcome, nor is equal outcome necessarily 'fair'. Only children reason that way. Using the latter as a measurement of the success of the former is craziness.
No, they rated you as 'troll' because you're trolling.
You're ignoring the industries with 90% female employment. You're ignoring average working hours. You're ignoring rates of death at work. You're ignoring the sacrifices men have to make because they're expected to earn a family income. You're ignoring the superior pay women under 25 get compared to men.
In other words, you're ignoring anything at all that might possibly make you look like the cunt you are. That's trolling.