Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?
theodp writes "Probably not the most fortuitous timing, but the USPTO has granted Google its wish for a patent on Transportation-Aware Physical Advertising Conversions, a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed. It's reminiscent of the free personal chauffeured limousine rides long enjoyed by Las Vegas casino 'whales', but at scale and using cars that may not have drivers. A server, Google explains, 'arranges the selected transportation option, for example, by dispatching a vehicle or providing instructions for using public transportation.' So, it seems a Larry or Sergey type might expect to be taken gratis to the Tesla dealership via a private autonomous car or even helicopter, while others may get a discount on a SF Muni bus ride to Safeway. Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
Like race, perhaps? Even if it works out to race by other proxy characteristics, this has a lot of potential to blow up in the merchants' faces.
Once again, let me look around for something people have been doing and go to patent it "on a server" "based on online behavior" or "using a smartphone"
I can't blame them for abusing the system, I can only blame the idiots who won't fix the system.
Now I can't get http://www.peopleofwalmart.com... out of my brain.
Have gnu, will travel.
When I ride in my own, non-self-driving car, I don't have time to defecate on the seat. I am driving, after all. Nor do I want to clean up the mess afterward.
But if some company sends out a self-driving car to pick me up to go shopping, what exactly prevents me from just leaving a big, steaming turd on the back seat? I won't have anything better to do. And it's not my car, so I won't have to clean it up.
This could become a really big problem, if a lot of people do it. I wouldn't want to ride in one of these cars again if I got in only to find a huge chunk of shit sitting on the seat!
Maybe they could make the cars self-cleaning, too? But I just don't know where they'd deposit any feces that are found. Would it just be dropped onto the road? I would hope not, because that would just bring us back to Victorian London, where the horses pulling carriages left their doody all over the street.
These are some big engineering challenges, without a doubt.
That's a really cool thought experiment. Frankly I've always thought the rise of self driving cars would just make a world of taxis. You call a car on your "smart device" get in, it takes you wherever, you get off and it goes on to its next customer. Should be ultra, fantastically cheap and efficient, and you just make the interior able to be power hosed down every four hours. Or maybe a nicer automated cleaning for the "better" services.
I wonder if gas stations will disappear because of that. After all why have your own car when hopping in an auto taxi will be just as fast, and involve no insurance, maintenance, or anything else that comes with a car, thus making it cheaper too? Meanwhile the auto taxis fill up back at "base", whether that's electric or gas or whatever.
Why do you discriminate against those who wish to engage in discrimination?
I really don't see how you can seriously say that you're against discrimination, when doing so is inherently a form of discrimination in and of itself. You become the very same "evil" that you supposedly wish to eradicate.
So that means one of two things:
1) You realize this, making you a hypocrite. We should thus ignore everything that you say.
2) You don't realize this, making you an idiot. We should thus ignore everything that you say.
Which of those two is it?
Should self-driving cars chauffeur shopping 'whales' for free? Well I don't know if they should. However, I am absolutely certain they will. Unless some topples the powers-that-be, discards the Constitution and imposes the necessary rules to prevent it, that is.
When a whale car shows up it "should" have a piping hot meal ready for consumption as well. Also, as the whale car proceeds to and from the mall it "should" be careful to avoid blighted neighborhoods to prevent any whale discouragement or whale hunting.
Now the only question is; "should" the whale car meal include alcohol? Or perhaps marijuana, if it's a Colorado whale car?
So, who wants to fund my new startup; Waylz, Inc.? Our e-business analyzes neighborhood disposition based on property values and crime rates to compute optimal routes; neighborhood navigation for retailers.
Maw! Fire up the karma burner!
Please aim for clearer article headings, especially when one of the words is a term with multiple meanings. I thought this was going to be about Google driving fat people around for free.
I'm black. I'll freely admit it. And you're spot-on correct. Blacks in America today are given every opportunity to excel, and then some additional opportunities beyond that. We get the same access to public schools as anyone else. We get special scholarships at most colleges. We even get preferential treatment when applying for certain well-paying jobs. There's absolutely no excuse for a black youth of today to grow up into anything other than a successful, self-sustaining, law-abiding individual. When one chooses to engage in gangs, drugs, prostitution, and various forms of thuggery, then anyone and everyone should discriminate against that person. If they behave like shit, then I, as a black man, wish that they be treated like the shit that they are. Don't feel sorry for them. Don't cater to them. Just ostracize them. I personally wish that more of us successful blacks called out the pieces of trash who sully what should be our excellent reputation. If they choose to reject all that is so generously given to them, then we shouldn't feel sorry. We did what we can. If they don't want to do their part, then to hell with them.
The second one of these hits and kills a kid, it's lawsuit city, baby.
-- Tigger warning: This post may contain tiggers! --
Instead of rewarding people for innovating, we incentivize people/companies to patent trivially simple ideas to lock their potential competitors out of new markets and actually stifle innovation.
Patents are supposed to drive people to come up with ideas that would be cost prohibitive if they were not given some kind of incentive like a temporary government enforced monopoly. Giving out these monopolies in exchange for for such obvious ideas (i,.e. they would be invented regardless) is a shitty deal for society.
This is a good example of how managed automated transportation can (and therefore, will) worsen the lives of most people.
Imagine highways of self-driving cars with centrally managed flow. Naturally, certain services will get priority and receive expedited management (eg EMS). Folded into that mix will be the non-essential (to the public) prioritization (eg Chris Christie's 100 yard limo ride).
Pretty soon it will be pay-to-play, where those with resources get where they're going and the poor stand in lines. Think about airports today, only worse. And thats not even taking into account the inevitable security state. (TSA "random" stops on the freeway, anyone?)
And thus, the US of A will move further and faster from a meritocracy to some dark age of economic feudalism
... in the summary ...
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
...and MAN UP to WHALE CANCER!
- In Soviet Korea, only old people loose all their bases to Natalie Portman's petrified hot grits overlords.
This - two.
Slashdot is SHIT.
The only reason why I come back is because I'm an out of work pathetic loser.
Got that Dice assholes? I AM A PATHETIC out of work ASSHOLE and I am YOUR website client!
Fuckers.
Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.
For example, if you're at home when a football game is on, then obviously you're a fan of the sport.
No thanks, I won't be buying anything off Nest.
So it's basically a concierge, which has existed for thousands of years?
Good job, patent office.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
I'm sure this has already been said, but Google's positive index on the evil scale seems to be higher (or lower). Once again, they seem to be bordering on true neutral from a D&D sense; I guess that's not too bad considering they are a huge public corporation (that I don't think I'll work for any time soon). ~ Keenan
What if they don't have the right purchase history or have a criminal history or simply just don't live in a part of town being marketed to? Keep the race card in your pocket, there are million s of reasons why someone is either excluded or included in any given class.
we really DO NOT need::
select * from eligible where income > 80000 and race in ('WHITE','ASIAN');
when all we need is
select * from eligible where income > 80000 and criminal_history = 'FALSE' and zipcode in ('94539','94540','94541' ... );
and then you would still be surprised how many people come up when you do a:
select count(*) from eligible where income 80000 and criminal_history='FALSE' and race in ('AFRICAN','HISPANIC');
I'm pretty sure that at least in the U.S., deciding whether to give people a special offer based on their age is illegal. It's called age discrimination.
"I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
"Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?"
It's a just PATENT APPLICATION, for criminy's sake. They're not asking for anybody's permission. It's not going to come up for a vote on Slashdot. Nothing like a rabble-rousing headline to get those hits up.
Why SHOULDN'T merchants be allowed to underwrite the use of a self-driving car? Why shouldn't a high-end merchant offer to pay for the taxi of (or send their own car for) a big-spending customer today (would that be prior art)? Some do. It's their call.
It's not like there are no other taxis for the rest of us, and it's not like if there are SOME self-driving cars out there, underwritten by merchants, there won't be others out there for the rest of us, if we're willing to pay.
It's supposed to be completely automatic, but actually you have to press this button.
is the main one, but you are not summoning a taxi. Uber is a service that connects drivers, who are almost universally private contractors who own their own vehicle, to people looking for a ride. Uber handles the billing, etc. etc. It's fantastic. I use it all the time in NYC when I'm up here, and in Baltimore sometimes, even though I have my own car there. And I've definitely thought that the combination of an Uber-like service plus self-driving cars will have a massive impact on transportation as we know it, especially in urban areas, which by the way, the majority of humanity lives in these days.
The science fiction novel Halting State by Charles Stross is probably one of the best visions of what this will look like. If you haven't read Charles Stross' stuff, read Halting State and then Rule 34, and you WILL be well-equipped to live in the world of 5-10 years from now.
internet comment of the day, thanks for the chuckle :)
How about they just deliver people their crap for a nominal fee?
At first read, I thought this meant whale mover cars, you know... Like those rolling through the local Buy-N-Large ...
We're all about discontinued use of the metacarpals.
- Good things come to he who waits... but, but Arch Linux FTW!
I'm calling it. Someday the black market will sell malware for cars. Cars will crash. Manufacturers will downplay the risks.
a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed.
Strip clubs in Vegas and brothels in Nevada already give you free rides to their respective places of business.
I'm pretty sure they also are more or less convenient, based on where they will be picking you up from...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Why the hell would I want a free ride to walmart? Why can't I sit on my ass in my house, click on all the crap I want and have the car show up with it a few minutes later? Now the car doesn't even need seats.
I'm reminded of the mortgage company where I worked where loan officers pulling in monthly commissions of $10,000 a month and higher were "incentivized" by awarding the top sales every month perks like a $500 gift certificate for a golf shop, and the people who did the most work (hourly and salary employees) were incentivized by the knowledge that, if the owner ever needed to make a payment on his BMW SLK and his finances were tight, the money the company and owners saved from firing any of those employees would be more than enough to offset the burden.
This happened more than once.
This is completely obvious and they're nowhere near making it work. All they've done is combine the self-driving car with a business model that's already in practice. The fact that this was granted shows what's wrong with the patent system. Remember this next time Google complains about patent trolling against Android. They're just as bad as anyone else.
Net Neutrality is analogy for cars!
"Now that we've picked you up and driven you across town, it's best that you be thinking of spending a few thousand dollars. You'd like to get back home sometime today, wouldn't you?"
If I have been able to see further than others, it is because I bought a pair of binoculars.
It's an algorithm FFS... just mathematics applied to variables to derive the customer's worthiness... Stupid American Patent Office... should be throwing this rubbish out...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
Should we lick their boots more thoroughly than before? How many times a day should we kiss their asses?
Peter Wayner describes this and a few other similar ideas in _Future Ride_. http://futureridebook.com/ Patent B Gone.
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.""
Al Sharpton and Jesse Jackson are licking their lips and lawyers are lining up for the discrimination lawsuits...
It'd be interesting to see if a company like Target or Costco offered people a free self-driven van to pick up and drop them back off for shopping trips. Perhaps make it free if spending over $100. A great way to draw in business at the cost of maybe $3-5 per trip to the company.
I'm black
No, you're not. You're a racist AC...
Actually, you just assumed he was not black based on the idea that a black person would never say what he said. You're generalizing and stereotyping, and while it's admittedly *unlikely* that a black person would say what he said, it's incredibly insulting and demeaning to blacks to say that someone *isn't black* because of taking a particular position. Kind of like saying you're not white if you claim to be, say, a contractor describing his white privilege.
to take out an entire class of people in one shot. A fully automated car that shows up and ferries people around. A car which is naturally heavily computer reliant, as well as potentially prone to being hacked. And a system which would see the majority, if not all, politicians/lawyers/CEOs/board members/movie stars shuffled around in these. 1 Malicious hack later, and you've got a serious issue...