Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?
theodp writes "Probably not the most fortuitous timing, but the USPTO has granted Google its wish for a patent on Transportation-Aware Physical Advertising Conversions, a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed. It's reminiscent of the free personal chauffeured limousine rides long enjoyed by Las Vegas casino 'whales', but at scale and using cars that may not have drivers. A server, Google explains, 'arranges the selected transportation option, for example, by dispatching a vehicle or providing instructions for using public transportation.' So, it seems a Larry or Sergey type might expect to be taken gratis to the Tesla dealership via a private autonomous car or even helicopter, while others may get a discount on a SF Muni bus ride to Safeway. Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
Like race, perhaps? Even if it works out to race by other proxy characteristics, this has a lot of potential to blow up in the merchants' faces.
Once again, let me look around for something people have been doing and go to patent it "on a server" "based on online behavior" or "using a smartphone"
I can't blame them for abusing the system, I can only blame the idiots who won't fix the system.
Now I can't get http://www.peopleofwalmart.com... out of my brain.
Have gnu, will travel.
That's a really cool thought experiment. Frankly I've always thought the rise of self driving cars would just make a world of taxis. You call a car on your "smart device" get in, it takes you wherever, you get off and it goes on to its next customer. Should be ultra, fantastically cheap and efficient, and you just make the interior able to be power hosed down every four hours. Or maybe a nicer automated cleaning for the "better" services.
I wonder if gas stations will disappear because of that. After all why have your own car when hopping in an auto taxi will be just as fast, and involve no insurance, maintenance, or anything else that comes with a car, thus making it cheaper too? Meanwhile the auto taxis fill up back at "base", whether that's electric or gas or whatever.
What prevents you from going up to a hotel, going in their elevator, waiting until you were alone, and taking a dump in their elevator? What prevents you from going up to a bank, signing up for a vault box, waiting until you were alone, and then taking a dump in the vault box room? I'm sure you could imagine any number of other semi-private locations owned by private entities other than yourself that you could imagine people taking dumps in, and the answer is the same for all of them: the fact that they probably have security cameras, and they wouldn't hesitate to track you down and make you pay for cleanup (well, that and in the majority of cases of people who are neither hobos nor psychopaths, they wouldn't even think of doing anything that absurd in the first place... but for the benefit of hobos and psychopaths, the above.)
Presumably such hypothetical cars would have security. Probably less for the benefit of warding off poo-leavers, and more for the benefit of warding off, you know, hot-wirers looking for free cars. But it would apply equally for both.
Should self-driving cars chauffeur shopping 'whales' for free? Well I don't know if they should. However, I am absolutely certain they will. Unless some topples the powers-that-be, discards the Constitution and imposes the necessary rules to prevent it, that is.
When a whale car shows up it "should" have a piping hot meal ready for consumption as well. Also, as the whale car proceeds to and from the mall it "should" be careful to avoid blighted neighborhoods to prevent any whale discouragement or whale hunting.
Now the only question is; "should" the whale car meal include alcohol? Or perhaps marijuana, if it's a Colorado whale car?
So, who wants to fund my new startup; Waylz, Inc.? Our e-business analyzes neighborhood disposition based on property values and crime rates to compute optimal routes; neighborhood navigation for retailers.
Maw! Fire up the karma burner!
I'm black. I'll freely admit it. And you're spot-on correct. Blacks in America today are given every opportunity to excel, and then some additional opportunities beyond that. We get the same access to public schools as anyone else. We get special scholarships at most colleges. We even get preferential treatment when applying for certain well-paying jobs. There's absolutely no excuse for a black youth of today to grow up into anything other than a successful, self-sustaining, law-abiding individual. When one chooses to engage in gangs, drugs, prostitution, and various forms of thuggery, then anyone and everyone should discriminate against that person. If they behave like shit, then I, as a black man, wish that they be treated like the shit that they are. Don't feel sorry for them. Don't cater to them. Just ostracize them. I personally wish that more of us successful blacks called out the pieces of trash who sully what should be our excellent reputation. If they choose to reject all that is so generously given to them, then we shouldn't feel sorry. We did what we can. If they don't want to do their part, then to hell with them.
The second one of these hits and kills a kid, it's lawsuit city, baby.
-- Tigger warning: This post may contain tiggers! --
Instead of rewarding people for innovating, we incentivize people/companies to patent trivially simple ideas to lock their potential competitors out of new markets and actually stifle innovation.
Patents are supposed to drive people to come up with ideas that would be cost prohibitive if they were not given some kind of incentive like a temporary government enforced monopoly. Giving out these monopolies in exchange for for such obvious ideas (i,.e. they would be invented regardless) is a shitty deal for society.
... in the summary ...
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
Indeed. For those wondering: "Whales" = "Big Spenders".
This is.
Suborbital [spaceflight] is the special olympics of spaceflight. - Rei
Discriminating against a physical trait is a lot different than discriminating against bad character.
When our name is on the back of your car, we're behind you all the way!
Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.
For example, if you're at home when a football game is on, then obviously you're a fan of the sport.
No thanks, I won't be buying anything off Nest.
But you didn't bother to go to Dice and look for a job?
Suborbital [spaceflight] is the special olympics of spaceflight. - Rei
So it's basically a concierge, which has existed for thousands of years?
Good job, patent office.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
I'm sure this has already been said, but Google's positive index on the evil scale seems to be higher (or lower). Once again, they seem to be bordering on true neutral from a D&D sense; I guess that's not too bad considering they are a huge public corporation (that I don't think I'll work for any time soon). ~ Keenan
I'm pretty sure that at least in the U.S., deciding whether to give people a special offer based on their age is illegal. It's called age discrimination.
"I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
Him being a hypocrite doesn't invalidate the argument. It just shows that you are unable to refute the logic, and instead must attack the man offering it. The only thing I can't tolerate is intolerance.
Learn to love Alaska
A) We already have that in many places. For example, toll roads and pay-to-use-carpool-lane systems. Such things have existed for a long time. You might not think they're a good idea, but they're hardly a new trend.
B) You're assuming it's not possible to build "enough" infrastructure to provide basic transportation so travel will be impractical without excessive usage fees. That doesn't reflect the status quo, and it's not clear why changing the way vehicles are piloted would reduce the amount of road infrastructure we can afford for public, free usage.
C) If you can trust cars to do what they are told (or what they collectively agree to do) you need way less infrastructure for the same amount of traffic. For example, there's no reason to have directional lanes or traffic lights. So even without building anything new traffic would be expected to decrease in the system you describe, at least until the growth in number of vehicles in use catches back up.
Huh? The poor stand around waiting for busses already. Many drive junkers
So they wait for busses in the future, or drive a junker with a robot brain.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
"Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?"
It's a just PATENT APPLICATION, for criminy's sake. They're not asking for anybody's permission. It's not going to come up for a vote on Slashdot. Nothing like a rabble-rousing headline to get those hits up.
Why SHOULDN'T merchants be allowed to underwrite the use of a self-driving car? Why shouldn't a high-end merchant offer to pay for the taxi of (or send their own car for) a big-spending customer today (would that be prior art)? Some do. It's their call.
It's not like there are no other taxis for the rest of us, and it's not like if there are SOME self-driving cars out there, underwritten by merchants, there won't be others out there for the rest of us, if we're willing to pay.
It's supposed to be completely automatic, but actually you have to press this button.
At first read, I thought this meant whale mover cars, you know... Like those rolling through the local Buy-N-Large ...
We're all about discontinued use of the metacarpals.
- Good things come to he who waits... but, but Arch Linux FTW!
Not to mention the pervasive turds in those automated trams at airports. Won't someone think of the children?
Seriously though, why is this meme so pervasive? The exact same thing came up when Personal Rapid Transit was proposed. It was all over the place. There were even YouTube videos of badly animated homeless people puking in PRT capsules.
I can only conclude there is some segment of the population that somehow knows how to use a computer while simultaneously failing to be toilet trained. I know our culture encourages permanent childishness, but permanent babies? It's ridiculous.
a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed.
Strip clubs in Vegas and brothels in Nevada already give you free rides to their respective places of business.
I'm pretty sure they also are more or less convenient, based on where they will be picking you up from...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Why the hell would I want a free ride to walmart? Why can't I sit on my ass in my house, click on all the crap I want and have the car show up with it a few minutes later? Now the car doesn't even need seats.
I'm reminded of the mortgage company where I worked where loan officers pulling in monthly commissions of $10,000 a month and higher were "incentivized" by awarding the top sales every month perks like a $500 gift certificate for a golf shop, and the people who did the most work (hourly and salary employees) were incentivized by the knowledge that, if the owner ever needed to make a payment on his BMW SLK and his finances were tight, the money the company and owners saved from firing any of those employees would be more than enough to offset the burden.
This happened more than once.
I don't know if you've heard, but there's a condominium complex in, I think it was, Texas that decided to go after dog owners who didn't clean up after their dogs. So they genetically sequence each dog, and each turd that is left. And then they send the bill to the owner of the dog.
Perhaps you had better reconsider your planned activities.
I think we've pushed this "anyone can grow up to be president" thing too far.
"Now that we've picked you up and driven you across town, it's best that you be thinking of spending a few thousand dollars. You'd like to get back home sometime today, wouldn't you?"
If I have been able to see further than others, it is because I bought a pair of binoculars.
If I had to see that that often, I'd consider moving.
You don't happen to have a friend called Taylor Durden?
bickerdyke
It's an algorithm FFS... just mathematics applied to variables to derive the customer's worthiness... Stupid American Patent Office... should be throwing this rubbish out...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.""
Al Sharpton and Jesse Jackson are licking their lips and lawyers are lining up for the discrimination lawsuits...
It'd be interesting to see if a company like Target or Costco offered people a free self-driven van to pick up and drop them back off for shopping trips. Perhaps make it free if spending over $100. A great way to draw in business at the cost of maybe $3-5 per trip to the company.
I'm black
No, you're not. You're a racist AC...
Actually, you just assumed he was not black based on the idea that a black person would never say what he said. You're generalizing and stereotyping, and while it's admittedly *unlikely* that a black person would say what he said, it's incredibly insulting and demeaning to blacks to say that someone *isn't black* because of taking a particular position. Kind of like saying you're not white if you claim to be, say, a contractor describing his white privilege.
C) If you can trust cars to do what they are told (or what they collectively agree to do) you need way less infrastructure for the same amount of traffic. For example, there's no reason to have directional lanes or traffic lights.
How would a pedestrian cross the road?
How would you ride a bike in such an environment without being killed?
to take out an entire class of people in one shot. A fully automated car that shows up and ferries people around. A car which is naturally heavily computer reliant, as well as potentially prone to being hacked. And a system which would see the majority, if not all, politicians/lawyers/CEOs/board members/movie stars shuffled around in these. 1 Malicious hack later, and you've got a serious issue...
Have you been to an airport in the last, oh, few decades? The rich people go through special priority lanes to get to their special seats-that-fold-down-into-beds. Whenever I see it I smile, because that rich guy who just paid $5,000 for his seat means I got mine for $200. Enjoy your priority lane and comfy seat, sucker.
How would a pedestrian cross the road?
A) They'll look for a gap in traffic and cross
B) Just because you don't have traffic lights doesn't mean you can't have walk signals. Those will just broadcast to oncoming traffic directly instead of changing a traffic light.
How would you ride a bike in such an environment without being killed?
Presumably the cars won't be programmed to attack cyclists. C'mon man, this isn't 1920, we're not theorizing cars driving blindly on a system of rails or something. They'll have a number of sensors to avoid such things. You won't need to avoid cars; cars will avoid you. But I'm sure there will still be bike lanes, there will still be bike signals just like we'll still have walk signals. At least until we get self-driving bikes... ;)