A Third of Consumers Who Bought Wearable Devices Have Ditched Them
An anonymous reader writes "The Guardian reports on research (PDF) into the (alleged) wearable device trend: fully one third of customers who bought one stopped using it within six months. Activity trackers fared even worse: half of them are collecting dust. 'For comparison, you wouldn't find people from the early days of the smartphone saying that they'd abandoned their BlackBerry, Treo or Windows Mobile or Symbian phone. They were the early adopters, and they found utility in having email and (sometimes) web pages on the move. The idea of giving them up just wouldn't occur to them. ... So far, there aren't clear signs of quite what it is that smartwatches and fitness trackers are replacing, in the way that [early] music players did. Useful new technology has to replace or simplify some function, ideally; otherwise it has the challenge of persuading us that we need this entirely new thing. Smartphones are simpler ways to collect your email – and also make phone calls and surf the web (and so on). Fitness trackers... let you track your fitness. But given that 41% of people run with their smartphones, you might get by with a movement tracking app instead. The trouble with devices that claim to track your steps is they're so easily hoaxed by waving your arms around.'"
Same as my experience with Wii owners, or other fads, like slap bracelets.
Wearable devices will not be massively popular unless they will be as simple to use as headphones. Plug and it works and you don't need to think anymore about them.
There are many people I know who dislike bluetooth headphones just because after a while they get tired from sychronising them with the device, finding the proper frequency, there is noise and interference and whatever have you. Or they need something for a special purpose, such as to cheat at an exam hearing through a tiny invisible earplug deep in your ear what someone else at the next room is reading. But for normal people and normal life, either wearable devices will be as simple as switching on the TV, either the producers should really think targeting not "all the people there is" but selected target groups and usage specific audiences.
There is a segment of the population who will always covet the newest, latest, greatest, but fads are as quick to wane as the companies are to make your prize obsolete with a new model.
Happiness in intelligent people is the rarest thing I know.
Ernest Hemingway
wearable devices are a hit compared to the rate of married couples who stay together. Does that mean marriage is a fad?
Pants have pockets. Phones fit in pockets. Problem solved. And I know that women tend to not use pockets - I cannot understand why - but they have purses and handbags that are specially designed to hold many things including a phone. Either way, the problem that a wearable smart gadget tries to solve is not a problem in the first place.
Also, I don't have to track my fitness, because I am usually there myself to observe my fitness with my own eyes.
it takes a licking, and......
Wearable devices will not be massively popular unless they will be as simple to use as headphones.
Maybe you are different but I don't carry headphones either and frankly I think headphones are a huge PITA. Headphones require all kinds of annoying cable wrangling or if wireless all kinds of unreliable setups that you are constantly dicking around with. Useful? Yes. Simple? Not so much.
I carry precisely 3 items 99% of the time - phone, wallet and keys - and I'd do away with any of them if I had a reasonable way to do so. I don't mind carrying a fitness tracker if I'm actually doing exercise but otherwise the phone should serve that purpose. I don't want to wear a special purpose device unless I'm doing something rather specific. I don't wear a watch except on rare occasions because they serve little purpose these days (clocks are everywhere) and are annoying to wear if you don't have to.
In other news I stopped wearing a watch back in the eighties when my beeper stated telling the time. My iPhone 5s has a motion sensor so no need to wear anything for use with FitBit and fits nicely in my pocket. Plus I use an iPhone wallet case so often I don't even carry a purse when shopping. Last time I want is even more crap to carry.
on how many 3D printers are gathering dust in people's homes?
And I know that women tend to not use pockets - I cannot understand why
Because a lot of women's clothing tends not to have pockets. Can't use it if you can't buy it. Furthermore there are aesthetic reasons why they tend not to use pockets. Women have a different set of social pressures for appearance than men do.
The reason they don't take of is because they are niche. Fitbits only track fitness info. They don't do anything else. As much as we like to believe fitness is a necessity, it's not the #1 priority in most peoples lives so they are easy to forget to wear, and once you forget them for a day or two, you've lost the momentum and it's actually harder to get yourself to start caring again. Similar thing with the smart watch -- it can do a couple of things, but it's not really any more convenient for those things than the smartphone that you still have to have in your pocket anyway, and it can't do any of the other cool stuff the smartphone does. It doesn't have a chance until it can completely replace the smartphone, and even then it isn't a sure thing.
I've got drawers full of returned windows mobiles and early smartphones. Blackberries and iPhones were of course very different, but early smart phone sales definitely were returned or misused a lot. I can see wearable being exactly the same way!
Jason
I had too many accidents while wearing my Oculus Rift headset. Hard to drive, hard to walk, hard to even type. I had to get rid of it.
They're wearing them in the wrong place.
But given that 41% of people run with their smartphones
I did not know that there 41% percent of people run with their smartphones! I always thought it was round about 39.8571234124%. Must have been wrong there.
But seriously: is there any source for this claim?
I would not want to run with a big clunky phone.
The first time the tech bubble bust was during the dot-com bust, back in the late 1990's.
And I am looking at the second wave coming, and this time, it will be worse, much worse.
I started my tech companies in the 1980's and sold most of them before the tech bust of the late 1990's, and I sold them for *HUGE* profits.
Since the mid 1990's I have been an investor, investing in many start-up companies, more or less related to technology.
Throughout these years, especially since 2010, I am seeing the building of another bubble.
It used to be that the technology evolved around PC / Mac. With the desktop (and later laptop) having powerful processors, many tasks that were done in the big irons were transferred to the PC platform.
And with this move, many *MORE* creative endeavors happened, prolonging and enlarging the user base of the PC.
Nowadays PC are in decline. Everyone and their great great grannies are running around with smartphones / tablets, and tech companies, with most of their executives being morons, took the easy path ---
"Hey, everything is shrinking, from PC to Tablets to Smartphone, so why don't we shrink it *SOMEMORE* and make them "WEARABLES" ?"
Yeah, right !
Mr. Steve Jobs is dead. There can only be one Steve Jobs - and without Steve Jobs, the tech scene is running around as if its a headless chicken.
The "wearables" are *NOT* going to be a boom, simply because we are *NOT* robots.
We are *HUMANS* and we do not *NEED* wearables which interrupts with our daily-lives with useless information (such as emails, phone calls, and so on)
Do you know why we use the phone for phone call ?
Because when we, as humans, decide that we do NOT want to be interrupted by phone calls we put the phone aside.
With wearables, you can't.
It *WILL* keep on disturbing you.
Do I hear "shut it down", or "keep it silent mode" ?
Yeah, right.
Just because you do not want to be disturbed, you need to *DISTURB YOURSELF GOING THROUGH THE MOTION OF SHUTTING DOWN THE WEARABLES*
I guess that makes a ton of FUCKING SENSE to those moronic tech execs.
Mark my word, second tech-crash is coming.
Muchas Gracias, Señor Edward Snowden !
I really liked my fitbit, but it somehow came off while I was camping and I never bothered replacing it.
Now I just use Endomondo to track activities I'm really interested in tracking from my phone. I'm very interested in the newer more energy efficient technologies being introduced to phones for tracking activity since I've almost always got mine on me anyway.
These things are a joke. Their shortcomings are much like those of consumer robotics-- not enough sensors, not enough automation, dumb software and finicky interfaces. Until I can slap one on my body with minimal to no manual configuration and get accurate, reliable data complemented by accurate, reliable, non-obvious analysis (plus an easy way to get it all in tabular form for my own uses), all they do is add hassle to my life with insufficient justification.
I cannot imagine anything that I really want a smart watch to do.
Exactly. I don't carry a watch except rarely because it is A) redundant (my phone tells me the time), B) annoying to wear, and C) has limited functionality. The only time I really can imaging carrying a watch is for some specific task where I need certain data or sensors but weight or bulk is an issue. For instance when I'm jogging or doing some other athletic activity where a smartphone is too bulky to carry.
they are paired with a heart rate monitor. In the gym, there are so many exercises that your basic fitness tracker just doesn't grok. Rowing, weight lifting, biking - any thing where your arms aren't moving in a pattern that can be linked to stride.
However, if you have a fitness band that can pair with a heart rate monitor, they are actually pretty convenient. Small, unobtrusive and, depending on brand, waterproof and nearly indestructible.
"You wouldn't find people from the early days of the smartphone saying that they'd abandoned their BlackBerry, Treo or Windows Mobile or Symbian phone."
I absolutely abandoned my early Palm, I could only afford it because the guy was selling it for a loss after he too abandoned it, it ran through batteries like crazy, had limited utility, and frankly a paper notepad was vastly more useful than "Graffiti" It's a very strange assertion because we don't have the metrics of these early devices, they weren't connected like today, again a testament to their limited utility.
I admit after I tasted early android I never looked back, but today's era of wearable tech is much more comparable to 2002's Treo, sitting in a desk somewhere, likely discharged, clunky input, poor display, lacking utility, and shown to people as a novelty. Give it a few years and a few false starts before we claim it "dead".
Web Developers: Celebrate to our roots! Animated Gifs and Tiled Backgrounds, dont let our history die!
My iPad is gathering dust on a shelf somewhere (I don't know exactly where). In the list of "useless crap I have purchased," it's in the top 50 items along with my pasta maker and those things you strap to the bottom of your shoes to aerate your lawn. I know I'm not the only one. Practically everybody I know with a tablet has said basically the same thing: they're convenient, but not convenient enough to lug around all the time.
Wearable tech died because people realized 2x the batteries to worry about and needless cost doesn't justify a bulky and annoying device attached to you with very little benefit. Netbooks died when people realized you can't type on them very well and can't see the screen. For the exact same reason plus the unbelievably short useable life rating and failure rate, why are tablets still around? They're netbooks with no keyboards.
But I don't wear it, my bike does.
"It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
I love my Pebble, which gets flack for limited featureset. It has a good battery life, however, and I knew the featureset was going to be about what it is when I ordered it. It does exactly what I wanted - makes me take my phone out of my pocket less, changes tracks on my music app, and it's also a watch.
since the US Govt wants to take the internet out of ICANN's hands and hand over control of the internet to an international body, plus the NSA has turned everything that has internet connectivity in to their own spy tool, this makes me want to abandon the internet and cancel my ISP account and pull the plug on the cable box to my house, and next just go almost completely off the grid by reducing my utilities to water so i can use the toilet, bathe & shower and do laundry, and the only electronic devices i will have is a battery powered AM/FM/Shortwave radio and an LED lantern
Politics is Treachery, Religion is Brainwashing
It's weird that the article leads with the Galaxy Gear, which is pretty much useless, so there's no surprise that people want to dump them.
The numbers on activity trackers are more interesting. I currently have a Fitbit on one wrist, and a Basis activity tracker on the other while I evaluate each. It seems like the current generation is pretty limited, with the FitBit just tracking motion, and the Basis tracking heartbeat poorly, especially when active, so I can see why people would be dissatisfied. If someone makes a reasonably-sized, reasonably-priced device that tracks movement, heartbeat, O2, and perspiration while active and not, I expect it to be very popular.
I avoided bluetooth for years becuase it was unreliable and awkward. The headsets were expensive and uncomfortable. Some didn't work in that they required pairing every time you turned it on. (Both the phone and the device completely forgot about each other.) Buying a corded headset was far cheaper, had far better quality, and was far more comfortable.
But times change, as do needs. Most bluetooth devices now have just enough non-volatile memory to remember what they were last paired with and most bluetooth hosts will quite happily keep a list of every device it's ever pair with. Other than the initial setup (which can still be awkward and annoying) it's quite simple to use now. Hold the button for a few seconds until the light blinks and/or the sound chimes. Now I have a whole host of bluetooth devices. A headset, a car, a smart watch, a pair of headphones and a keyboard.
Wearables are very much in that early adoption phase. Everyone who owns and actively uses one knows this, I should think.
"Why would I want to read a text message from my watch? I've got a perfectly good phone in my pocket."
"Why would I want to check my email from my phone? I've got a perfectly good laptop in my briefcase."
"Why would I want a laptop? I've got a perfectly good computer back at the office/at home."
There's no Apple stuff to be copied yet. Once Apple releases the new iWeareable then everybody and their dog will say it's all obvious and start cloning the design.
The trouble with devices that claim to track your steps is they're so easily hoaxed by waving your arms around.
No kidding. My girlfriend is Italian. Every time she has a conversation, her FitBit records her running a marathon.
Most Americans ditch most of the stuff they buy. It's a throw away society. Look at your closet, your old hardware box, your Software, Look at the reason you're leaving FB to go to instagram, old "Friends" you're sick of seeing pictures of their now domestic lives.
Or, you could use a pebble that syncs to your smartphone app, which gives you the benefit of not trying to awkwardly look at your arm or try to pull a smartphone out while running.
Its best use is as more of a second display with the phone as the engine.
Maybe part of the problem, in particular with the fitness wearables, is that people in general think they are going to get fit ... and then don't. What about all of those un-used gym memberships that are out there? It's the same thing.
What did the original Walkman replace? Seems like they came up with something new and convinced people they needed it.
I believe in karma, which is why, when I do something bad to people, I assume they deserve it.
These gadgets seem to fall into two categories:
1. A problem looking for a solution
2. A solution looking for a problem
One has a future and some value while the other does not.
(This comment is best read in the voice of Agent Smith.)
There were a whole bunch of smartphones before the iPhone. Anyone remember them? I stumbled across my old Palm Centro the other day, which replaced a Treo 680. These devices were useful to some (I was one of them), but the cost/benefit calculation was finicky, and they didn't find widespread adoption.
Pop consensus was that smartphones were a niche market. Then, someone got one right (iPhone) and the whole industry took off. These days, people don't even realize they're using a "smartphone" (I can remember the early press using the term "supersmartphone") because it's just "my phone."
The same trajectory outlines the computing era in general—from 8-bit boxes that were fiddly and full of cables and user manuals and coding to the Windows era during the '90s—at first, it was a geek thing, and lots of people got in and then got out, deciding it wasn't useful. Then, suddenly, a few UX tweaks and it was ubiquitous and transparent and a market we couldn't imagine the world being without.
I suspect the same will happen with wearable tech.
STOP . AMERICA . NOW
Before the death of Mr. Steve Jobs, Apple Inc had, for some time, running without Mr. Jobs.
And their product ? Apple Newton.
Remember the "newtons" ?
What I am looking forward to - the new offerings from Apple Inc. sans Steve Jobs - are Apple Newtons, version 2.0
And I am not being sarcastic nor joking.
Muchas Gracias, Señor Edward Snowden !
Hopefully people will use them only when face-to-face isn't available.
I Forgot My Phone
http://youtu.be/OINa46HeWg8
Uh, Linux geek since 1999.
Oh wait, I thought they said Sybian.
I tried out the Jawbone UP band in its first generation, and it was a disaster. The smartphone apps that were designed for it were severely lacking; for example, food items had to be (slowly) downloaded for every meal you wanted to input. My first band stopped syncing after 10 days, and two resets did not fix it. Jawbone sent me a replacement band, but it was the wrong size. They finally got me the correct band, but it would not sync at all.
As if that wasn't enough to trash the whole experience, the online seller I had initially purchased the UP from would not process my refund. This was due to me previously following Jawbone's instructions upon the first RMA return, meaning that I had already sent them the original packaging, etc. it turns out that they won't accept returns from their channel partners without the packaging, so this put my seller in a pickle. After several emails and phone calls I was not able to straighten any of this out, and ended up charging the purchase back via my credit card issuer. I know that stuffed the seller, but I feel that the issue lies purely between him and Jawbone, so I will let them figure out it.
When this is someone's first experience with wearables it is not hard to understand why their adoption and usage rates are low right now. I will not get into another wearable until both the manufacturers and their products mature.
I was expecting a percentage very close to 100.
The trouble with devices that claim to track your steps is they're so easily hoaxed by waving your arms around.
Several of my co-workers do the "fit bit" thing, and have a group. I've seen several of them attach the fitbit to a necklace and hang it from the rear view mirror in a car. They record lots of steps when you're driving around - especially when you've stopped at a red light and it's swinging like mad.
I wonder what proportion of people who enthusiastically take up a new form of exercise quit within six months. I'd expect a correlation with fitness tracker use; people who aren't keeping fit any more won't have much use for a fitness tracker. A lot of them are probably sitting in the same cupboard as a hardly-used squash racquet or some near-pristine running shoes.
Then they're talking about some vast dark Zionist capitalist plot bent on supernal and global domination of everything.
The problem with wearables is that they are by definition battery dependent. And if they're not low-powered enough to run for years on a battery like a traditional watch is, then the issue is going to be how useful are they vs. how much of a pain is it to remember to plug it in every day.
I have two 7" Android tablets, and I never use either of them. Sure, for some of the stuff they can do, they do it better than my Android phone. But the phone is the thing that goes on the charger every night. And for all the niceness of the bigger screen, I can't be bothered to keep the tablets charged. There's also the issue of the tablets not supporting separate user accounts, so where they might be useful as a household device for reading email, etc, I won't put my email account on it without separate lockscreen passwords. I suppose I could buy yet another tablet to get one that runs Jelly Bean, with multi-user accounts - but seriously... I'd upgrade the current ones in a minute, but the OEM won't provide an upgrade or allow it to be unlocked so I can install Cyanogenmod. So, I'll never buy another on some faith that that one would actually be used. I suppose iPad fans might chime in with how much use they get out of their pads, but I see all of the same problems there - except the upgrades, but iPads aren't multiuser either.
So, essentially, the only thing I ever used my tablets for was to watch Netflix streams - and then I got a Bluray player with Netflix built in. Netflix has moved to the TV - Big screen, no charging. I suppose I might charge a tablet up to take on a trip for reading the NYTimes online, but seriously...
Posted from my Android phone. Oh, I can change this? There, that's better...
While the last part is slight hyperbole (I could live just fine without my smartwatch,) it is a game changer to me.
The ability to leave my phone in my pocket, and see what that buzz, beep, or ring meant without disturbing those around me has been a great enhancement. Sadly, I have been a slave to my phone for work of late, and it makes dinners out with my wife annoying (to her.) "I know you're on call, but it's distracting when you glance at your phone every two minutes." The smartwatch fixed that. Now instead of picking up a big glowing screen and tapping it a few times, I just discreetely glance at my wrist for a moment. The phone silenced, with vibration off, and in my pocket, I get a slight vibration on my wrist (that isn't audible like a phone vibrating,) and I can just look down to see if it's something I need to deal with right then. (Thankfully, MOST of what comes through I DON'T need to deal with right away.)
I don't need a Dick Tracy watch. I don't need a camera, or even a speakerphone, on my watch. All I need is simple notifications. Which my watch does perfectly. Any more, and it just becomes a small unwieldy phone, with all the disadvantages. Yes, I use an iPhone. But even if Apple comes out with the rumored iWatch, if it's just an iOS clone of the Samsung Galaxy Gear, I'm not interested. eInk and simple notifications is perfect. (As is long battery life.)
I'm not sure that comparing a FitBit to other wearables (like a smartwatch) is fair. I think learn more by comparing it to other exercise equipment - you know, like that treadmill you use for a coat rack in the spare room.
A thousand pounds of wood moving at 300 feet per minute. Don't get in the way.
How does a scooter crush your fingers?
I went through a phase where I would read a Scientific American magazine in bed. Put me right to sleep. But obviously not because it stopped me thinking.
I don't agree with your premise. For one thing, it would depend on what the podcast you are listening to is about.
I come here for the love