Microsoft Is Killing Off the Internet Explorer Brand
An anonymous reader writes: The Verge reports that Internet Explorer as we know it will be taking a back seat to Microsoft's new browser, Project Spartan, in Windows 10 and future projects. IE will still exist, and stick around for compatibility issues, but Project Spartan will be the default way users interact with the internet. Microsoft wants to distance itself with the negative connotations Internet Explorer has acquired through the years. They still haven't decided on an official name for Project Spartan, but it will probably have the company name in it.
is still a turd.
A new Microsoft.
What are people going to say? "This is internet explorer's replacement" or "oh so it's internet explorer"
and my favorite, the older audience will ask "what happened to the internet E?"
If history is any guide, it will be a terrible name. It might even be a recycle of a previous terrible name. I'm going with Kin.
Well, there's spam egg sausage and spam, that's not got much spam in it.
Isn't this how the XBox became the XBox? They released the code name of their internal project, people kept using the name, and then they just stuck with it?
On the one hand "Microsoft Spartan" doesn't seem corporate enough. On the other hand it'll fit right in with Firefox & Chrome, which also have non-descriptive names that are pan-inoffensive yet interesting...
Introducing Microsoft Definitely Not Internet Explorer
They should kill the Microsoft brand instead.
What they should do is call it Spartan... and then keep it Spartan.
If they want to add new functionality to it later, do so only in the form of add-ons that can be either enabled on first-run or downloaded later. Otherwise, it should be as light as possible, with UX and protocol/standards support being the only priorities. This was what Phoenix/Firebird/Firefox had intended, so maybe Microsoft can get it right.
-eganist
"Microsoft C'mon! Seriously, it's not IE. We promise."
...because this video will become less funny.
If it weren't for deadlines, nothing would be late.
Comment removed based on user account deletion
In other news, Microsoft is also renaming Windows to something else, although they're not sure what. The version number will start at at least 20, though, to further distance itself from Windows 10.
Microsoft is also seeking to ditch the names Bing and Microsoft.
The previous CEO of Microsoft assured European regulators that IE was so deeply embedded in Windows architecture that it could not be replaced.
I don't understand why Microsoft wants to make a browser so badly. The consumer world has moved on to Firefox and Chrome and Safari and this is propogating through the enterprise world now.
What is the business case for having your own browser? So that bing can be the default search engine?
I'm god, but it's a bit of a drag really...
Microsoft Zilla. MSzilla if you like to abbreviate.
It's like going to someone's house and finding all ugly 70s decor. Get over it losers. MS is trying to make good products just like anyone else. The empire days are over.
Call it the Altria Browser.
Don't you mean rusty tetanus-infected hook?
I can't wait to install Chrome faster than I ever have on a new machine.
How about "Completely Researched Archiving Program"? it would make for an interesting Acronym.
"If a boss demands loyalty, give him integrity. But if he demands integrity, give him loyalty." (John Boyd, 1927-1997)
It looks like Microsoft is going to attempt to reincarnate their Microsoft brand with their loyal gamer following.
Getting rid of the name "Microsoft" may help in the long run.
the default way users interact with the internet
Just like the Start screen has been the default way users interact with Windows 8?
IE's replacement will provide a more Windows Phone like Internet browsing experience to desktop users. We're all gonna love it.
There is no God, and Dirac is his prophet.
It'll probably be Microsoft Windows Web Browser 11 or something like that, given their penchant for drawn-out yet generic-sounding names.
At this point the IE brand is so tainted that it's basically an albatross around MS' neck.
Because Spartan is a long-overdue pruning of the Trident codebase (which has been gathering ugly cruft for 17 years) rather than a clean sheet rewrite, it'll still carry a slight IE odor no matter how much they cut out. Even the name Spartan is ripe for jokes about it's feature implementation.
Developer: "A new browser? This is madness. This will just mean more convoluted web standards"
Ballmer: "Madness!? THIS. IS. MICROSOFT!!"
Developer: *avoids chair*
It is sort of unfair to nail MS too much for IE. The big problem was javascript and really javascript is still a big problem.
I use noscript myself with firefox and whenever I turn it off the absolute garbage that spews onto my pages is amazing. They are nesting one script inside of another inside of another. And it is mostly ads and social network crap.
Look, I'm okay with ads. But the ads need to be DUMB ads. That is, no scripting. You want to put a banner ad with two chicks getting mounted by a water buffalo? I'm actually fine with that. I don't even see it. What kills me is the scripts. That includes the popups and all that crap.
I also refuse to deal with Flash or any kind of non-gif animation unless I personally press PLAY on the video. If I don't press play... do not even begin to download that animation or movie or stream. Absolutely not.
And because of crap like that, I have to micromanage the loading of every page using various tools to keep the various bits of shit from loading every time I go to those pages.
Again, no problem with ads. Have ads. That's fine. But tracking cookies will be rejected, scripts will not be run, and flash animations of any kind will only be launched at my personal discretion.
MS made no effort to control this shit and as a result people hate IE. That is mostly what happened.
Every time you saw some poor bastard using IE he'd have 100 little programs in his tool bar eating up 90 percent of his screen along with endless pop up swatting. And MS really didn't do anything about it.
THAT was the mistake. Fix THAT.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
It's going to be called "The browser formerly known as Internet Explorer".
Get free satoshi (Bitcoin) and Dogecoins
Kill off IE if you must; but keep IE-tan around, and give her a new hair tie ...
https://www.youtube.com/watch?...
Microsoft Shite 2.0?
I wonder how many of the snarky commentators (pretty much all of you) have actually tried a build of Spartan (I know I haven't). I get it, it's fun to pretend to have superior skills and rain insults on Microsoft, but let's be honest, your skillzz don't live up to your trash-talk, now do they?
THIS. IS. SPARTAN!!
// (prerequisite additional lowercase text to avoid the yelling error.)
.
Prisencolinensinainciusol. Ol Rait!
I predict just before release they will name it "Microsoft Browser", keeping with their habit of trying to co-opt the generic term for a technology but only ending up making it impossible to do keyword searches for their software.
You heard it here first.
- For the complete works of Shakespeare: cat
"IE will live on, but only as plumbing for Windows"
And that is why they will never be used again...
Spartan, eh? Go Green!, Go White! :-)
here
http://saveie6.com/
Maybe they should kill off the MicroSoft brand. Too many bad memories, the antithesis of quality.
Why do people bash IE? Name one browser that's reliable, stable, and free of issues?
With FF and Chrome I've had memory leaks, html5 and flash going blank, slow web surfing, freezes, crashes, web page going bonkers like i just had with slashdot(used chrome) few minutes ago. Yeah, for some reason chrome just does not like slashdot and I have always had problems with this website but no issues when using FF or IE visiting the site.
IE displays web pages faster than chrome the majority of the time but choppy when it comes to html5 and flash video. And once in a while it freezes for 5 - 20 seconds when viewing a few web pages but this started happening after I updated my machine about a month ago.
So, which browser is better than IE?
Microsoft Bing Application.... OR MBA for short.
How do I know? The whole thing has MBA all over it. It will be designed by a group of MBA's, marketed by a different group of MBA's and coded by 10 software engineers who are managed by 100 MBA's...
"File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
MSNIE - Microsoft's Not Internet Explorer Browser
While reading the article I misread "Microsoft's marketing chief Chris Capossela" as "Microsoft's marketing chief Chris Crapolla", opps my bad...
OMFG have you seen the new Microsoft web browser demo it's like slow and it's telling you all the stuff you did in the first one then the music kicks in and and clippy comes out and gets a gun the earf is on fire and clippy is like fuck this im jumping and HE JUMPS PUT OF TEH INTERWEB with angels singing and he lands on the bad guys and that annoying ai lady is like GO GET EM TIGER! WILDCAT IS ON TEH SPOKE!!!~`1 and theres less polys but rawkin bumb mappings you can view this on a special MICROSOFT xbox disk that comes with EB games store.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
If Microsoft really wanted to change names to distance future products from the negative connotations connected with their old ones, it would have to rename itself, Microsoft, to something else, and Windows.
Just renaming Internet Exploiter to something else would be like the KKK changing their name to the SSS. Still the same crap, just with a shiny new name because they think you're stupid enough to ignore that it's the same company with the same goals pushing the same crappy product.
Here is what I think the IE history is:
IE all the way to version 6 (inclusive) sucked because they didn't integrate W3 standards property but in their defense neither did any of the other browsers at the time. All browsers had problems rendering content because they all didn't integrate the standard properly either because it was loose or because they didn't fully understand it. This wasn't a problem except IE was integrated into the OS significantly slowing down it's dev cycle (don't ask me why their dev cycles for IE sucked so much since I don't know).
Regardless, the competition (Firefox) did really good at getting it right and became a standard amongst web content developer (prior to Chrome). This means anytime a page didn't render properly in IE it was automatically IE's fault. IE's rendering became much better as of version 7 but I really think the version that made it more than acceptable is version 8. Problem is that content developers got so used to complaining about IE that it was always IEs fault whenever content didn't render properly regardless of their poor coding skills. In my experience most cases I encountered were developer mistakes that were being covered by either Chrome or Firefox's engine since they had a different default interpretation of the miss information in the html/css code.
I have been developing web applications that use HTML, CSS, Javacript, JSON and Ajax for over 7 years now. IE6 was garbage and caused me trouble but IE7 and on didn't cause me any trouble.
So my point is that IE will always have a stain because of past and changing it's name may erase those stains because we expect it to be a new beginning.
The Browser Previously Known as Internet Explorer
Faster! Faster! Faster would be better!
call it Mfinity.
What's "Internet Explorer"? Oh. Now I remember.
How about Zune, or BOB, or Encarta? No? How about .net or NetBEUI? Surely they can pick from one of those. I know for my own use, I use the Chrome browser. The price is very good, its always up to date, it follows open W3C standards, and there is a reasonably good chance that the government isn't spying on me (at least via the browser, through the net is another story).
Isn't Spartan a kind of Apple?
Maybe they're merging...
THIS IS REDMOND!!!
Microsoft wants to distance itself with the negative connotations Internet Explorer has acquired through the years. They still haven't decided on an official name for Project Spartan, but it will probably have the company name in it.
So, which one of these two conflicting goals do they actually wish to achieve?
Assorted stuff I do sometimes: Lemuria.org
It is sort of unfair to nail MS too much for IE. The big problem was javascript and really javascript is still a big problem.
Nonsense. The big problem was the "not invented here" syndrome. I started writing HTML in about 1998 or so, maybe earlier, and IE has always been a PITA because it always had its quirks and wanted to be treated special. Everyone else was at least trying to implement the standard, MS attitude was basically to fuck it from both sides and approaching the Internet with a "you will write this stuff the way we want" attitude.
And from what I've seen of Microsoft since Nadella took over, I would be surprised (and disappointed) if they continued in that attitude with whatever they call the new browser—not just because they've been playing nicer with the civilized world, but because they seem to recognize that they have to if they don't want to just dry up and blow away over the next decade or so.
When they originally released IE, they could do that because as screwed-up and frustrating as it was for the rest of us, they were right with that attitude. Now? They're not the big dog on the browser block anymore. If they try to push random crap that neither Apple nor Google support (or refuse to support stuff that both Apple and Google are backing, that's actually in use), it's just not going to fly.
Dan Aris
Fun. Free. Online. RPG. BattleMaster.
Project Spartan, huh?
Let me guess...As in:
You WILL use our browser because:
THIS...IS...MICROSOFT!!!
But how will I download chrome?
Was I the only one that read Project Satan on first glance?
..but DIAF is more appropriate.
Some problems in IE were from implementing things before the standard was complete. Other browsers did this as well, but the other browsers would usually change their browser to match the standard when it was complete. Microsoft would not change to the standard to keep backwards compatibility with pages made specifically for their non-standard implementation.
Now I can't blame them for trying to get ahead of the curve, but not fixing things I do blame them for. The really annoying part was Microsoft purposely implemented some parts of the standard incorrectly, so that things wouldn't render correctly in other browsers. The guy who implemented the original IE box model admitted that they purposely did not follow the other browser implementations to break compatibility, but they could claim ignorance since the standard wasn't 100% specific on how it should be done. They also implemented some standards in a non-standard way as they did not agree with how it was standardized. These were kept in place for a long time for backwards compatibility as well.
As for the slow pace of development of IE, they won the browser wars with IE6, so they disbanded the IE team for 4 years. IE7 came out 5 years after IE6, which means that they only spent 1 year working on IE7. Well, kind of. Most of the team ended up working on WPF for Windows Vista and the Trident Engine really became part of the OS. Yes, the Trident Engine was a core component included with Windows before that and integrated in the Explorer, but Windows Vista it became truly part of the graphics subsystem. Thus why IE7 on Windows Vista and Windows XP don't render exactly the same, IE7 on Vista and later have some improvements that Windows XP didn't get because they were part of the graphics subsystem redesign.
Microsoft, Apple, Google, Amazon what's the difference? All steal money from devs and control with walled gardens.
Microsoft is just trying to make themselves sound cool. After all, the 300 reference is still cool right? https://www.youtube.com/watch?...
Microsoft, Apple, Google, Amazon what's the difference? All steal money from devs and control with walled gardens.
Lol.. but what a fabulous opportunity
Throw the entire Opensource community into a tailspin by announcing Microsoft "Gifts" IE6 source code to the Public Domain...
The legions of anguished out cries would go down in history! .. Remember Me.. For Centuries... MWA HA HA !!!!
Old Zombies never die.. they just "Freshen" up a bit
Putting lipstick on a pig is still a pig.
Microsoft heard about this halo effect around the iPod and now iPhone bringing people to the Mac and totally misunderstood what it meant. Hence, Cortana and Spartan.
I don't care what they name it but it will definitely have Microsoft..... in the name and as others have said, they'll likely stick with the Spartan branding and maybe even pile on the 'Halo' theme even more. Pity Halo itself is a smoking shell these days. Halo 4 was just sad.
"I have the attention span of a strobe lit goldfish, please get to the point quickly!"
The Spartans are too polarizing, so with a simple play on words they can use the more PC Spartacus. IE made you a slave to Windows but Spartacus frees you, or some such BS.
But it wouldn't be a Microsoft product/service if they weren't able to change the name every two years
Twinstiq, game news
Whatever. M$ needs to kill off Windows and actually "create" an OS with security in mind. Stop this bolt on bs in the name of oversubscribing its customers to a clunky OS with pretty new UI layers.
Microsoft's massive bureaucracy is always on display whenever they name anything.
"It has to contain the word Windows"
"And it has to contain the word LIVE because Bill had a man crush on Bono, and now that's how we describe the Internet"
"Oh and it has to have a cool new word like 'Zune' or 'Metro' somewhere in it"
"And since the only brand we have that the public cares about is Halo, let's throw in a Cortana... Or.. no how about a 'Spartan' reference." (You didn't think that was an ancient history reference, did you? My prediction is they go with 'Spark' to be even more subtle).
"How about Windows Metro Spartan Live."
More recently it got to the point where whatever Firefox, and then later Chrome did WAS the standard, like IE once did.
That being, if Firefox broke the standard, the standard changed to match Firefox. Or if IE matched the standard but other browsers didn't, IE took flack for "implementing a stupid part of the standard".
Its just silly now. All hails the W3...Webkit/Blink.
descriptive titles are the best.
Trek.
That's my guess.
I'm sure there's some developer out there that has created a browser 5-10 years ago that Microsoft can buy up and slap their name on. Who cares if it works? We're all using Firefox or Chrome anyway.
"Microsoft Sucker" is the perfect name for the main utility operating in downloading direction.
Microsoft would not change to the standard to keep backwards compatibility with pages made specifically for their non-standard implementation
I agree and clearly remember this. But who's fault is this really? The customer and Microsoft's in my opinion. Microsoft should have taken a stronger position and forced changes on the customers. Unfortunately they tried to keep the customers happy which resulted in the exact opposite. The fact is, developers would have complained regardless. MS was never good at telling the customer what is right for them. Google and Apple took very different approaches in that regard.
The really annoying part was Microsoft purposely implemented some parts of the standard incorrectly, so that things wouldn't render correctly in other browsers.
Look. I'm more than willing to believe it but I'll need to see evidence of this. The rumor mill ran strong amongst web developers back then.
They also implemented some standards in a non-standard way as they did not agree with how it was standardized
MS is a big player in the software market and maybe they were right, maybe they were wrong. In this case they ended up wrong because they failed to make the standard change by flexing their power. Look at Google. How many times did they flex their power for change?
Thus why IE7 on Windows Vista and Windows XP don't render exactly the same
The fully patched version of IE7 rendered the same on both platforms.
The marketing graphic is masking the fact that....
Microsoft "A"
Is clearly "Microsoft Asshat".
spartan, cortana, pew pew pew.
Does this mean when I tell my users to open "Explorer" or even "File Explorer" they'll stop reaching for that big blue 'e'?
Oh, good. Now we can have new and improved negative connotations.
Also known as rearranging the deck chairs
Caesar was already dead when the last dagger was thrust in.
Minternet Netxplorer
Seriously I've been waiting for this headline since Bill Clinton was President.
Careful, it kicks you down a bottomless pit if you type something in it doesn't like.
Well just give it to the nerds of the world to fix. Shirt happens.
I saw Project Trojan..... Project Chain Link seems fiitting as well
I saw Project Trojan..... Project Chain Link seems fiitting as well
You mean Master Chief? Halo browser I bet. They already use Cortana as their voice assistant.......