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iOS 9 To Have Ad Blocking Capabilities

An anonymous reader writes: iOS 9 will reportedly carry ad blocking capabilities for it's Safari browser when it is released later this year. The feature wasn't rolled out with the usual fanfare one might expect, and flew under the radar. ZDNet reports: "It's not immediately clear why the new ad-blocking privacy feature was included in iOS 9, due out later this year. After all, the iPhone and iPad maker has its own advertising network -- even if its success was limited (which is putting it nicely). What's clear is that allowing ad-blockers in iOS 9 could deliver a serious blow to Google, the biggest rival to Apple in the mobile space, because advertising remains a massive portion of the search giant's income."

87 of 161 comments (clear)

  1. simpler? exclusive ad channel? by MessyBlob · · Score: 5, Interesting

    This makes sense in the Apple ecosystem. It speeds up web browsing and streamlines the experience, and if ads are blocked at browser or OS level, it gives Apple a chance to create their own approved ad market. I think it's a step too far to assume that they can insert unintended content arbitrarily into a web page or existing ad slot.

    1. Re:simpler? exclusive ad channel? by msauve · · Score: 5, Insightful

      Why sell ads, when you can sell the ability to let ads be seen?

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    2. Re:simpler? exclusive ad channel? by Black.Shuck · · Score: 5, Insightful

      Apple makes, relatively speaking, no money at all from advertising.

      Indeed, if you take its entire software ecosystem as a whole, it makes up for a mere fraction of Apple's total profit when compared to its hardware sales.

      So when we're all being very clever cynics and conspiracy theorists, perhaps we would do well to look at the motivation of a company in a holistic sense. For Apple, perhaps if they let users control ads, their overall experience of the platform improves, and they're more likely to remain loyal and keep buying hardware.

    3. Re:simpler? exclusive ad channel? by Whiney+Mac+Fanboy · · Score: 1

      I think it's a step too far to assume that they can insert unintended content arbitrarily into a web page or existing ad slot.

      They certainly can. Perhaps you meant will?.

      --
      There are shills on slashdot. Apparently, I'm one of them.
    4. Re: simpler? exclusive ad channel? by alvinrod · · Score: 4, Insightful

      If you can't beat them, destroy their revenue stream. It's the same reason Google released free online office software to combat Microsoft and why Android is free. It's just good business sense.

    5. Re:simpler? exclusive ad channel? by gnasher719 · · Score: 3, Funny

      Why sell ads, when you can make bazillions from selling phones, and you might sell even more if web sites come ad free?

      As for hurting Google, that's a strategy that Google loves to employ themselves, so that's likely a very welcome side effect.

    6. Re:simpler? exclusive ad channel? by sys64764 · · Score: 1

      Ah yes, a female tweaking her box. Can't have that, no siree!

    7. Re: simpler? exclusive ad channel? by monkeyxpress · · Score: 2

      And one of the main reasons they developed Chrome (though the standard compliance thing was a big one too).

      You can see why Google had to shaft Apple and push Android though. Imagine the situation they would be in now if Apple dominated all mobile and they were dependent on their 'generosity' to allow advertising and services through.

      However I doubt they are doing this so they can switch off the tap to Google. It won't destroy Google or make Apple much extra money, but will absolutely spark of the thermo-nuclear war Jobs was so keen for. There would probably be enough lawyering to pull global GDP out of its present malaise if they did that.

    8. Re:simpler? exclusive ad channel? by MessyBlob · · Score: 1

      ...Perhaps you meant will?.

      Yes, that would be more accurate :o]

    9. Re: simpler? exclusive ad channel? by johanw · · Score: 1

      The thermonuclear option would be for Apple to built an adblocker themselves instead of only providing the means for others to do it, and enable it by default.

    10. Re:simpler? exclusive ad channel? by nsre · · Score: 1

      Are you considering app store revenues as part of the Apple software ecosystem? I would think those profits would be pretty substantial, even when compared against hardware sales.

    11. Re:simpler? exclusive ad channel? by jbolden · · Score: 3, Informative

      Apple does $231.5b in revenue. Paid apps revenue is $5.37b. So a couple percent. Advertising BTW is much smaller at $94.5m

    12. Re:simpler? exclusive ad channel? by vivaoporto · · Score: 3, Informative
      That's not what's in play here. Here is the same story with more sources, more technical information and without the Google vs. Apple flamebait angle:

      Adblocking is coming to the iPhone with iOS 9

      The next version of Safari will let users block ads on iPhones and iPads.

      With the roll-out of iOS 9, Apple is giving app developers an easy way to create mobile ad blockers for Safari on iPhones and iPads. The new "Content Blocking" feature allows developers to pass a JSON file with a set of rules for images, popups, cookies, resources and other elements in Safari.

      Sources like The Next Web point out that such a feature would allow ad blocking and privacy apps "to exist on iOS for the first time since launch".

      On the other hand the Marketing Land warns that this move "could chip away at Google's and other ad networks' mobile ad revenue from iOS devices", NiemanLab calls it "a blow for mobile advertising" and Cult of Mac asks if that is a good thing and proposes as an answer:

      Is that a good thing? Well, maybe for the average user, for a period of time. But when you block ads on the web, you prevent content providers from earning any revenue from them. If we all did that, our favorite sites would have to find other sources of revenue, or stop supplying content altogether.

      I have no idea why, in a technical and privacy oriented forum as ours, the focus of the accepted submission was not on the fact that this is an "Adblocker app enabler" move instead of a "Google killer move".

    13. Re:simpler? exclusive ad channel? by Chas · · Score: 1

      Hell, it only makes sense in pretty much the entire mobile industry.
      Ads, on a transfer-limited device (like phones) are, essentially, theft of resources.

      --


      Chas - The one, the only.
      THANK GOD!!!
    14. Re: simpler? exclusive ad channel? by Flytrap · · Score: 1

      You can see why Google had to shaft Apple and push Android though. Imagine the situation they would be in now if Apple dominated all mobile and they were dependent on their 'generosity' to allow advertising and services through...

      To a large extent Google's mobile advertising business is already dependent on Apple's "generosity". Up to 75% of Google's mobile ad revenue is dependent on Apple's continued placement of Google as the default search engine on its iOS devices http://www.nytimes.com/2015/05... - a treasured position which Google pays Apple an estimated $2 billion a year to hold onto http://bgr.com/2015/05/27/ipho.... The loss of of mobile advertising revenue from iOS platforms would knock over 13% off Googles total revenue (nearly $9 billion in 2014 numbers)

      Yes, things could be a lot worse if Google had not entered the market with its own mobile operating system... But with support for ad blocking, Apple is going after Google, not Android (after having earned 90% of the smartphone profits in 2014, Apple needs Android as much as Microsoft needed the Mac in the late 1990's to stave off the scrutiny of regulators around the world).

      According to Jason Calacanis https://www.linkedin.com/pulse..., Tim Cook is slowly getting revenge on Google on behalf of Steve Jobs - without doing it directly... "We did not enter the search business," Jobs said. "They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them..." So, Tim Cook is playing the slow revenge game....

      Given the revenue challenges that all Android OEMs are facing (with the obvious exception of Samsung), by going after Google's ability to remain Android's the benevolent benefactor - i.e. ad revenue - Apple may yet give Steve Jobs the revenge he sought... only it will not be the thermonuclear victory he envisaged... its a slow war of attrition.

    15. Re: simpler? exclusive ad channel? by Anonymous Coward · · Score: 1

      And that's a bad thing? The ad market just needs to die:

      1: It is a bubble.
      2: Ads on desktop machines have been proven to be a source for malware.
      3: Ads propagate data through a lot of unknown sites.
      4: It is an ever hungry beast. First text ads, then Flash ads, then whole screen ads, then 60 second commercials before a web page, then 60 second commercials with a paragraph of text... when will it end?

      Internet sites existed before the ad market. They can exist and get revenue just fine with text ads or iAds without having to get ever more intrusive or becoming a vector for malware.

    16. Re:simpler? exclusive ad channel? by oldmac31310 · · Score: 1

      certainly not a 'teenie' - unfortunate choice of words from a paranoid fool.

      --
      http://www.acetonestudio.com
    17. Re:simpler? exclusive ad channel? by oldmac31310 · · Score: 2, Insightful

      If those numbers are correct it is really an endorsement of Apple and their strategies. They sell things people want to buy. How dare they?!! Advertising is pure filth and the lowest rung on the business ladder. Google, Facebook and their ilk are parasites. Apple seems to stand a little above the mire.

      --
      http://www.acetonestudio.com
    18. Re:simpler? exclusive ad channel? by oldmac31310 · · Score: 2

      Because the submitters like to be sensationalist and the editors are not really editors and haven't a clue about anything. Next. Obligatory: New here?

      --
      http://www.acetonestudio.com
    19. Re:simpler? exclusive ad channel? by jbolden · · Score: 1

      Advertising 1926-2014 hangs around 1 to 1.4% of GDP, with a few exceptional years. Moreover advertising spending lags the media, people trust older media more so even as television replaced radio, radio advertising revenues stayed high well into the early 1960s. Similarly with Internet and old media.

      Information technologies spending is around 5-8% or about 5x as large as advertising. Also fairly stable.

    20. Re: simpler? exclusive ad channel? by zieroh · · Score: 1, Insightful

      Android is free because they wanted to help unify the mobile OS space

      And by "unify", you mean "fragment to the point of being completely dysfunctional". If this is Google's idea of an improvement, they must be some sadistic fucking bastards.

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
    21. Re: simpler? exclusive ad channel? by Altus · · Score: 1

      Yeah what would we do without the Google+ app.

      Google makes a ton of money on the data they acquire from those apps. iOS users represent heavy consumers. Google needs access to those users and their data more than apple needs Google. That's why Google pays Apple to make sure Google remains the default search option in iOS.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    22. Re: simpler? exclusive ad channel? by mrbcs · · Score: 2
      I use a hosts file on my computer to block ads and I use Adblock on my iPad.

      I use a PVR or DVR on my TV. I hate ads. They don't work. I wasted a few thousand dollars a couple years ago on radio ads to realize that people have tuned out all ads.

      I pay for satelite radio to avoid ads there.

      Find another revenue stream. Ads are history. Only the ad execs and the hopeful still want them to work.

      --
      I'm not anti-social, I'm anti-idiot.
    23. Re: simpler? exclusive ad channel? by andymadigan · · Score: 1

      Or this could just be the 2015 version of the pop-up blocker. The same arguments were made against pop-up blockers that are now made against ad blockers. Then Firefox and its pop-up blocker went mainstream and the feature was adopted by the rest of the browsers.

      Mozilla (back then) only had an interest in having a good user experience, and blocking pop-ups turned out to be an easy way to improve user experience. Likewise, Apple might just be looking to improve user experience. Since they have no financial interest in online advertising, they're free to act in the interest of the user.

      --
      The right to protest the State is more sacred than the State.
  2. websites forced for two ad networks then by gl4ss · · Score: 1

    websites forced for two ad networks then, apples and googles.

    and wait for the lawsuits to ensue.

    though, it might finally lead to ads being delivered from the same host as the rest of the content on the page - that would be some well needed sanity(and removal of javascript from the adverts for the security implications that approach has).

    --
    world was created 5 seconds before this post as it is.
    1. Re:websites forced for two ad networks then by Antique+Geekmeister · · Score: 2, Informative

      > though, it might finally lead to ads being delivered from the same host as the rest of the content on the page

      This cannot be done. much of graphical and especially streaming content is from more robust "content delivery networks", such as Akamai, that host much larger proxies closer to the web browser's "final mile". Even modest icon or graphical content on a web page will overwhelm many corporate core web servers without these third-party hosted proxies, and it's especially true for ad content. Slashdot itself benefits from its extremely simple format, and can thus handle its load quite easily with quite modest resources. But if they tried to host the advertising content all on the same systems, I'm quite certain it would collapse the servers if not the firewalls themselves.

    2. Re:websites forced for two ad networks then by drinkypoo · · Score: 2

      But if they tried to host the advertising content all on the same systems, I'm quite certain it would collapse the servers if not the firewalls themselves.

      A plan with no drawbacks!

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:websites forced for two ad networks then by gl4ss · · Score: 1

      I don't see how that would be a drawback. bandwidth is still bandwidth anyhow, so more amazon bills for having ads on your web pages - presumably you would try to get higher ad revenue from the ad broker company to offset that.

      slashdot mobile is basically unusable on _1ghz_ android phones now, due to how the ads are served and what they do. it used to be that you could read slashdot on a phone with 3.6mbytes of free ram after boot!(nokia 3650).

      --
      world was created 5 seconds before this post as it is.
    4. Re:websites forced for two ad networks then by CastrTroy · · Score: 1

      Exactly. If websites hosted their own advertisements, they would make sure they didn't hog all the bandwidth. I don't object to all ads, but the vast majority of them are downright terrible. A simple non-moving banner can get the point across and not detract too much from my experience on the page. I think that companies placing the advertisements would actually pay more if there was some kind of standard for advertisement quality. Nobody wants to pay a lot of money to have their product pushed along get rich quick schemes and pay-to-win games. The state of advertising is in such a mess that most of the big players who care about their brand just simply stay away from advertising on the internet. Too bad there's not an ad network that cares about quality of ads. Most TV networks (as bad as their ads are) wouldn't even think about putting ads on their network that are commonly found on the internet.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    5. Re:websites forced for two ad networks then by jbolden · · Score: 1

      Or you move content sites as well to the CDNs. No reason that can't happen. Then each CDN has a range of ad content they support.

    6. Re:websites forced for two ad networks then by ceoyoyo · · Score: 1

      So what you're saying is that if ads had to be hosted on the same server as the content, ads would have to be approximately the same size as the content or smaller? Perish the thought!

    7. Re:websites forced for two ad networks then by zieroh · · Score: 1

      This cannot be done. much of graphical and especially streaming content is from more robust "content delivery networks", such as Akamai, that host much larger proxies closer to the web browser's "final mile". Even modest icon or graphical content on a web page will overwhelm many corporate core web servers without these third-party hosted proxies

      I call bullshit. Distributing content via an edge network is trivial these days, as trivial as flipping a switch in AWS.

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
    8. Re:websites forced for two ad networks then by david_thornley · · Score: 1

      If websites hosted their own advertisements, they'd have more reason to stop them from carrying malware. Maybe the New York Times wouldn't have infected people's computers.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  3. Including App Store ads? by garyok · · Score: 5, Interesting

    The ad-blocking better include those bloody irritating ads that switch you out of the browser with no warning to the App Store for Clash of Clans, or some other flavour of freemium shiteware the kids are degrading themselves with these days.

    --
    One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors - Plato
    1. Re:Including App Store ads? by 140Mandak262Jamuna · · Score: 1

      So far I have not seen this in android. Does it happen in android too?

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    2. Re: Including App Store ads? by 140Mandak262Jamuna · · Score: 1

      Well. One more reason to stay away from smart phones for browsing. Tiny screen, bad keyboard, failing eyesight kept me off. This is one more reason to use smart phones as simple digital assistants. Not for general purpose browsing.

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    3. Re: Including App Store ads? by danbob999 · · Score: 1, Informative

      One more reason to browse using Firefox which allows ad-blockers (at least on Android), unlike stock Android or iOS browsers.

    4. Re: Including App Store ads? by david_thornley · · Score: 1

      I always have my phone. When I'm out, I rarely have my laptop. In general, the best $THING for $ACTION is not the $THING you don't have access to.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  4. iOS is the majority of Google's mobile revenue by WankerWeasel · · Score: 4, Informative

    iOS drives 75% of Google's mobile revenue meaning this could really hurt them depending on how much is blocked. http://www.nytimes.com/2015/05...

    1. Re:iOS is the majority of Google's mobile revenue by WankerWeasel · · Score: 1

      Wow, comes through clear that you're a huge Google fanboy. We get it, you think Android is awesome and anything Apple sucks. That wasn't the point at all. Google themselves have published states showing that iOS users account for the majority of their mobile revenue. Twitter, Facebook, LinkedIn all see higher CTRs (and spends) from iOS users. The point was that losing iOS revenue is big. The average iOS user results in more than $6 in revenue per year for Google while the average Android user results in less than $2. Yes there are more Android users but they have to sell 3 Android devices to make up for ever 1 iOS device. I'm not arguing who is better. Simply showing that Google sees more money from iOS users and losing them will hurt. Doesn't matter how much. Even a loss of 20% is still a significant loss.

  5. They're extensions by Anonymous Coward · · Score: 1

    While this has been widely represented as Apple providing an add blocker in iOS 9, all that has actually happened is that they've created an API by which thirdparties can add ad-blocking extensions to Safari, and included a placeholder extension for that properties page.

    1. Re:They're extensions by johanw · · Score: 2

      Yes, and indeed ONLY to Safari. iAds in apps are not affected.

      I prefer the rooted Android solution where ads are blocked in the hosts file. They are blocked then for ALL apps, not only the browser (and disabeling the Google add service with Lucky Patcher kills the remaining few).

    2. Re:They're extensions by Feral+Nerd · · Score: 1

      Yes, and indeed ONLY to Safari. iAds in apps are not affected.

      I prefer the rooted Android solution where ads are blocked in the hosts file. They are blocked then for ALL apps, not only the browser (and disabeling the Google add service with Lucky Patcher kills the remaining few).

      Are you really complaining that you won't be able to block ads in those crappy free apps that sustain themselves by injecting ads into the GUI and sometimes also by stealing your personal data? I've been asked to 'fix' Android phones on a number of occasions and that includes installing the user's favorite apps and games. To it's credit Android conscientiously lists everything the app wants access to when an app is installed. Personal details, contacts list, media/photos and browsing history are standard requests with apps that have obvious reasons to access these things. I've even had a crappy quiz game demand access to the GPS chip and the camera. People just seem to install this crap and approve access without thinking. It is amazing what people will do to get a free app. I'm not trying to take a shot at Android users in general, I've experienced the same level of cluelessness with iOS users.

    3. Re:They're extensions by RyuuzakiTetsuya · · Score: 2

      I think if you say HOSTS file three times in a mirror, APK shows up.

      (Which is a great initialism when you're talking about android.)

      --
      Non impediti ratione cogitationus.
    4. Re:They're extensions by johanw · · Score: 1

      Fortunately XPrivacy is finally becoming usefull on Android 5.x (mainly due to Xposed on ART being worked on). Android 6 is said to have a rights management system built-in (finally!) but it won't be as fine-grained and complete as XPrivacy offers.

    5. Re:They're extensions by gnasher719 · · Score: 1

      To it's credit Android conscientiously lists everything the app wants access to when an app is installed. Personal details, contacts list, media/photos and browsing history are standard requests with apps that have obvious reasons to access these things.

      On the other hand, that means app developers are free to request these things, and if you don't agree that an app reads your contacts list, your only choice is not to use it. On the App Store on the other hand, the app will be rejected if it requests personal data without a good reason.

    6. Re:They're extensions by Noah+Haders · · Score: 1

      I prefer the rooted Android solution where ads are blocked in the hosts file.

      HOSTS! FTW!

    7. Re:They're extensions by david_thornley · · Score: 1

      Also, if the app does something potentially suspicious on an iPhone, iOS will notify you and ask permission. This means that you can get some use out of apps that ask for permissions you don't want to grant, and when you are asked about permissions you actually have some context.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    8. Re:They're extensions by BasilBrush · · Score: 1

      So what's user's process from seeing an ad on a page to getting that into the hosts file such that you won't see that group of ads again?

      Step by step?

  6. Google is an advertising company by Snufu · · Score: 1

    so obviously they won't be able to match Apple's move and provide built-in ad blocking for Chrome or Android.

    An interesting FU from Apple to Google.

    1. Re:Google is an advertising company by ledow · · Score: 1

      Google don't need to provide any more than Apple have done. The *capability* to do so.

      In fact, they already do that, it's just not made a huge fuss about because - why would you unless you DIDN'T have it? Google don't make their own ad-blocker the same as Apple don't make their own ad-blocker, but now they are just providing the function to allow such things.

      This just allows ad-blocking plugins on iOS, basically. Chrome's had plugins on iOS for ages: Safari's had plugins too. But neither were able to have ad-blocking plugins because Apple didn't approve / design for them.

      http://lifehacker.com/chrome-f...

      The problem is, in the Apple mono-culture, you have to wait for Apple to add the functionality before you can use it. Try finding an MDM product that can actually do things on managed iPads / iPhones that Apple don't provide an MDM API for. You won't. The MDM API is supplied by Apple and no matter what you use, that's all you can use to modify Apple MDM functions, settings, etc. There is no MDM app that can push an app over-the-air without the user having to sign in to iTunes App Store to authorise it as well. Because Apple just don't provide that functionality, even on "supervised" devices.

      As usual, this is an "Apple adds features that everyone else has had for decades" story that somehow turns it into something earth-shattering when, actually, Apple are playing catch-up after years of denial for such features.

    2. Re:Google is an advertising company by TheRaven64 · · Score: 1

      I'm surprised that it's taken this long. I've thought that MS and Apple should have been incorporating aggressive anti-tracking and ad blocking capabilities into IE and Safari for a few years, because neither company makes much money from ads, both could easily spin it as a user-centric decision, and it would hurt Google a lot.

      --
      I am TheRaven on Soylent News
  7. Browser Extension Required by jomuyo · · Score: 4, Interesting

    After reading the linked ZDNet article, looks like Apple is only allowing extensions in Safari to block content with in the browser. Thus allowing things like Ghostery and NoScript to be possible or more affective in iOS 9. Bottom line, if you want ad-blocking in iOS 9 you will have to wait for the proper ad-blocking extension to be available, or write one yourself.

    1. Re:Browser Extension Required by XxtraLarGe · · Score: 1

      After reading the linked ZDNet article, looks like Apple is only allowing extensions in Safari to block content with in the browser. Thus allowing things like Ghostery and NoScript to be possible or more affective in iOS 9. Bottom line, if you want ad-blocking in iOS 9 you will have to wait for the proper ad-blocking extension to be available, or write one yourself.

      So i wonder if that means this will be a framework that's available to developers for their own browsers?

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
  8. I love the planitif bleating of the billionaires by EmperorOfCanada · · Score: 1

    I love the planitif bleating of the millionaires and billionaires who will complain that this is going to kill them and their "free" business models. The simple reality is that if I were offered a great micro payment system I would be happy to pay for quality websites. Not much but enough that the truly great websites would make money.

    The crap SEO whores and whatnot of the type that have 50%+ advertising and sell my data wouldn't get a cent.

    I will turn this feature on in a second and never look back.

  9. As It Should Be by Anonymous Coward · · Score: 1

    Ad blocking is a right. If I buy a device, I should be allowed to control the I/O -- including disallowing any ads. Advertising, sadly, has become the de facto "business model" for the WWW. I work in IT and have for three decades. Almost no one clicks on ads. They make money because of impressions. The page paints and they get credit for the ad having been seen. Some ads follow clicks to pay, some don't. I don't see any of them and never will again. I block everything.

    Finally, Apple.

    1. Re:As It Should Be by emho24 · · Score: 1

      Ad blocking is a right. If I buy a device, I should be allowed to control the I/O -- including disallowing any ads

      I wish this opinion was more widely adopted, and expanded to my television set.

      --
      You must gather your party before venturing forth.
  10. Not clear? by nine-times · · Score: 5, Insightful

    It's not immediately clear why the new ad-blocking privacy feature was included in iOS 9

    Well there's a pretty obvious reason why, and I don't see any reason to discount it. It's a feature that users will like, and Apple is in the business of trying to make devices that people like. Even more specifically, Apple's general approach to making "devices that people like" tends to be to try to take the hassle out of using the product, as much as is possible. Ads are a big hassle.

    It seems like a pretty obvious answer, so much so that I don't see a reason to go hunting for another one without some kind of additional information that there's some other reason.

  11. More Paywalls by Merk42 · · Score: 3, Interesting

    If it gets really popular, how long until sites remove ads altogether and instead switch to paywalls?

    1. Re:More Paywalls by RyuuzakiTetsuya · · Score: 1

      The downside to paywalls is that it restricts access.

      The upside to paywalls is that it means that comments sections aren't full of bullshit and trolling.

      I might be willing to pay for paywalls on second thought.

      --
      Non impediti ratione cogitationus.
    2. Re:More Paywalls by bluegutang · · Score: 1

      I've seen sites where reading is free but you have to pay to comment.
      The downside was that so few people paid that there wasn't a vibrant discussion.

  12. I don't understand ad blockers by tie_guy_matt · · Score: 2

    I understand why people want to block pop-up and pop-under ads. I have those blocked too (and I don't think you even need to block those since not many people use them anymore.) But I don't understand why people want to block regular banner ads. Coming up with content then hosting it on a website isn't free. If advertisers want to pay for it because they think displaying an easy to ignore banner at the bottom of the page makes me more likely to buy their crap then all the better. It is better than having to pay a subscription for the content.

    But since no one wants to pay for a subscription, and because so many people have ad blockers (or maybe advertisers have figured out how easy it is to ignore banner ads) websites are starting to go with sponsored content. I am sorry but sponsored content is at least 1000x more annoying than banner ads. Wonder why that site is singing the praises of some POS product? Well zoom into that tiny little dot at the bottom of the article to see the words "sponsored content."

    I say bring back the banner ads. It really is a pretty painless way to pay for content. I think John Oliver gave a really good summary of the problem with sponsored content AKA native advertising:

    https://www.youtube.com/watch?...

    1. Re:I don't understand ad blockers by Merk42 · · Score: 1

      I don't understand why people want to block regular banner ads... I think John Oliver gave a really good summary of the problem with sponsored content AKA native advertising:

      https://www.youtube.com/watch?...

      He answered your question in the video. Content is something people want to have, but don't want to pay for.

    2. Re:I don't understand ad blockers by Lord+Crc · · Score: 2

      But I don't understand why people want to block regular banner ads. Coming up with content then hosting it on a website isn't free.

      Because of drive-by downloads.

      Last year the ad network of a non-trivial Norwegian site was hacked, and they started serving malware which targeted Java. If the user hadn't updated Java fairly recently, they'd get infected without any user interaction.

      The malware was designed specifically to target the largest bank in Norway. This bank required Java for their login procedure (they no longer do, took them long enough).

      So, if the user visited this site with a vulnerable Java runtime, and then logged in to this bank later to pay some bills, the malware would send the money elsewhere.

      Since the malware was running on the local machine, it could bypass the two-factor authentication (password+token) required when transferring money.

    3. Re:I don't understand ad blockers by SvnLyrBrto · · Score: 2

      If banner ads were still static, or even animated, gif images, I wouldn't block them. But many "regular banner ads" these days come with some pretty obnoxious javascript, stupid HTML5 tricks, and sometimes even flash (still). That sort of resource-hogging, battery-draining, vulnerability-inducing, malware-spreading nastiness needs to die, whether it's in a pop up/under, an interstitial, or "just" a banner.

      So yah, I block them and don't blame anyone else for doing so. I do whitelist some sites I want to support though. But any shenanigans, and back into the blackhole they go.

      --
      Imagine all the people...
  13. Re:I love the planitif bleating of the billionaire by jbolden · · Score: 1

    There are all sorts of sites out there that sell individual articles like Forrestor? How many have you bought this year?

  14. Meh... by Lumpy · · Score: 1

    I already do adblocking on all my android devices. Until they start paying for my cellphone bandwidth, ad's dont appear on my devices.

    --
    Do not look at laser with remaining good eye.
  15. Why block Active Directory by PenguinJeff · · Score: 1

    Are they that much anti Microsoft that they actively block Active Directory.

  16. Re:Antitrust by gnasher719 · · Score: 2

    There have been antitrust allegations around Apple's new streaming music service. This seems to me to be just another way to prevent the competition from actually competing.

    People used to scream holy hell when MS did this kind of shit, but Apple is just as bad and in many cases much worse. I guess they saw that Microsoft got off with a little wrist slap so why not use borderline illegal (or blatantly illegal, once in a while) anticompetitive tactics.

    Here is a paragraph from the article that you quote, to put this into perspective: But Castle says he will be surprised if this goes anywhere. Apple, he notes, has a lot of competition in the streaming music space: Spotify, YouTube, GooglePlay, Amazon. "There are inquiries all the time" he says. "They ask a few questions. You send a response and that's it."

    In other words: There's lots of smoke without a fire.

  17. Fullscreen Adverts and Redirects by timmyf2371 · · Score: 1

    There is a real problem with mobile browsing right now. Many websites employ fullscreen adverts with an [x] button which is tricky to hit properly with the fingers. There is also the problem of redirects, whereby the browser is hijacked and redirected via an advertising system to a URL which opens an AppStore link (usually one of these freemium games). It's all really annoying and not at all a pleasant experience.

    Now, if someone can make a blocker which gets rid of those pesky EU cookie warnings which appear on all websites, it would be even better.

    --

    Backup not found: (A)bort (R)etry (P)anic
  18. Yes, but can it block ads in apps? by Jizzbug · · Score: 1

    I'd like it to be consistent throughout.

    --

    -=/\- Jizzbug -/\=-
  19. Re:To generate the best hosts file? by nasredin · · Score: 1

    APK, I know people give you a lot of shit regarding hosts, but please don't ever stop.

  20. Nice try with your hyperbole. by thejynxed · · Score: 1

    "What's clear is that allowing ad-blockers in iOS 9 could deliver a serious blow to Google, the biggest rival to Apple in the mobile space, because advertising remains a massive portion of the search giant's income."

    These people keep saying this, and yet Apple is still considered an also-also-ALSO ran in two of the world's potentially largest markets: China and India. In these markets, Android and other OSes (and the mobile manufacturers behind them) rule the roost and Apple barely makes a dent (and isn't that much in total world-wide market share, either).

    --
    @Mindless Drivel: 100% of Twitter posts ever Tweeted.
    1. Re:Nice try with your hyperbole. by david_thornley · · Score: 1

      iOS is a large enough ecosystem to survive indefinitely, with stores and app developers and everything. There's room for more than one in the mobile area. MS Windows might be big enough, although the release of MS Office for iOS and Android suggests that Microsoft doesn't think so.

      The problem with China and India is that people aren't going to make much money there, not for some time. This may hurt Apple in a couple of decades, but not in the short or medium run.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  21. Re:Antitrust by david_thornley · · Score: 1

    People used to scream bloody hell when Microsoft did it, because Microsoft had monopolies. To run a normal business, people had to have Microsoft Windows and Microsoft Office. Try anything different, and they'd likely have subtle (or not so-subtle) incompatibilities that they'd have to deal with.

    Apple never had a monopoly in desktop or laptop computers. Back in the dinky market before the IBM PC, they were probably the best-selling brand, but they had a lot of competition. For a while, Apple had an arguable monopoly on smartphones and smartphone apps, and Apple did have a tablet monopoly for a while. Nowadays, to run a normal business, you are going to need smartphones and probably tablets, but Android is a perfectly viable alternative to iOS, and Microsoft has some products that some people like.

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  22. Re:AdBlock = slower, inferior + 'souled-out' by andymadigan · · Score: 1

    We all hope you die painfully soon. But here's a small subset of the reasons you suck:

    1) Will it run on my iPad (and no, I'm not jailbreaking)?
    2) Can I use it to block annoying "toolbars" that sites cover 20% of their content with (e.g. Wikia)?
    3) Can it be used to defeat modal boxes that try to prevent you from reading articles on various sites?
    4) How about the auto-playing video on Bloomberg (and others)?

    Answer: NOPE

    Besides, uBlock is using 33MB of RAM right now, which is considerably less than GMail. I can even use it to block the stupid "videos" feature on the Slashdot home page.

    --
    The right to protest the State is more sacred than the State.
  23. Re:Thanks & agreed 110%, because... apk by andymadigan · · Score: 1

    I'm exactly none of the people you listed as giving you shit, but I still want you gone. Your solution sucks and your spam is as annoying as the ads I block with uBlock, especially the native ones that your solution can't block.

    --
    The right to protest the State is more sacred than the State.
  24. Re:I love the planitif bleating of the billionaire by EmperorOfCanada · · Score: 1

    The key problem is that I don't generally trust online payment systems. As a class I don't trust them to get it right, and I don't trust them to protect my data. Thus I would love a single system where I can trust it and then be able to dole money out from it in ways that I completely control.

    In theory I just described paypal but the problem there is that they aren't really conducive to micropayments. They love their macro fees thought.

    So the wall between me and anything like forrestor would be that even if I wanted the article I am loth to giving them my data more than giving them my money.

    I also suspect that because of this barrier they have fewer customers and then have to charge more for each article.

    I would be happy to pay stackoverflow a penny or so per use. But I won't pay them $2 per answer; even if that answer will save me a day's work.

    I can't be that far off seeing how many people are willing to do in app purchases.

  25. Re:I love the planitif bleating of the billionaire by jbolden · · Score: 1

    If an article that saves you a day's work up front isn't worth $200-2000 much less $2 then you are just too a customer that is too hard to sell to. They make more money from advertising to you then selling you content. The market you are asking for can't exist, it just isn't profitable enough.

    The app market mainly exists because:

    a) There are small numbers of people paying a lot (either in the commercial space or addicts for in app purchases)
    b) There are large numbers of people willing to pay some. But more than you are saying.

  26. Re: LMAO @ U "andy ole' boy"... apk by andymadigan · · Score: 1

    So I'm supposed to waste CPU cycles and memory on auto-playing videos and screen real estate on pointless toolbars because you think your solution is "better"?

    Besides, I'll bet your list includes some sites that I need for work. Oh, your list can't be turned off on a per-site basis without whitelisting that domain everywhere? Maybe that's because it sucks.

    At least other ad blockers aren't made by spammers. If you're in the business of making annoying ads why do you make an ad blocker?

    --
    The right to protest the State is more sacred than the State.
  27. Re:The destruction of andymadigan... apk by andymadigan · · Score: 1

    The toolbars on Wikia and auto-playing videos on Bloomberg are served from the same host as the main content. Hosts blocking won't work.

    I tried blocking javascript, but I don't feel like spending 5 minutes on every site figuring out which scripts to let through. Besides, uBlock and ghostery stop the worst ones.

    As for your "doing less with more" claim: my question is, which blocks more ads? Answer: uBlock/Adblock, your system blocks fewer ads and I'm more than happy to spend an extra 1% of my computer's power to block far more ads than your shitty idea does.

    As for your other comment that you seem to think I "ran" from (I can barely parse your rants): Why the fuck would a standalone e-mail program need an ad blocker? Do you actually have your e-mail set to allow remote content?

    Here's a question, if there's a part of a page I don't like (sidebar, toolbar, "join our mailing list" nag), can your hosts solution let me right click on it and block it forever? No?

    Again, why should I trust an adblocker made by a spamvertiser?

    --
    The right to protest the State is more sacred than the State.
  28. Re:I love the planitif bleating of the billionaire by EmperorOfCanada · · Score: 1

    The article cost problem is much like the computer book problem that I had in the days that I bought computer books. Nearly all computer books suck. Thus for every 20 computer books I bought maybe 1 really did it for me.

    Thus I would much prefer sifting through stackoverflow at a small but steady burn instead of the probable rip off at a higher price. So while any given article might save me a pile of money most would be a waste of money.

    Netflix is also a betterish model to compare to. Their cost to provide me Netflix is low. Thus they charge me far less than the stupid and dying networks/cable companies. I would be happy spending lots of little money instead of the occasional gouge.

  29. Re:I love the planitif bleating of the billionaire by jbolden · · Score: 1

    That's a subscription model not a lowish per article model. With a few exceptions like Wall Street Journal (and even theirs is starting to fail) most sites don't have content uniquely good enough to keep subscribers. As you get more specialized it works. Certainly that model works but the cost per user is high not low.

  30. Re:LOL: Make me "gone" w/ fact (you can't) by andymadigan · · Score: 1

    I'll enjoy watching you continue to shit yourself over this, but this will be my last reply to you (though I'm thinking of making this my sig):

    We hereby petition the government of the United States of America to review our proposal for putting Alexander Peter Kowalski (i.e. APK) to death by any means available. This individual is a menace to society and has proven himself to be a drain on the productivity for the millions of IT workers worldwide that spend so much time uncontrollably laughing at APK and his antics. We estimate that this phenomena is costing businesses in the US at least 100 million dollars on an annual basis. Given that APK only has APKTools to justify existence we have no problem recommending him for immediate execution. If at all possible, we would like the execution to be slow and painful.

    It's clear your solution can't block ads and annoyances nearly as well as uBlock. I also have no idea why anyone would run an executable made by a bigoted spammer. Chrome has thankfully started warning users who try to download it.

    --
    The right to protest the State is more sacred than the State.
  31. Weblock and other iOS adblocker apps by Lord+Satri · · Score: 1

    Yeah, I'm a bit late to comment, but haven't found any mention in the threads. There are existing adblockers for iOS that work fine, and they work not just for browsing, but for other apps as well, pretty useful!

  32. Re:LOL: Make me "gone" w/ fact (you can't) by andymadigan · · Score: 1

    Well, as I said in this message, I'm not replying to APK anymore. In the comment above this he suggests he somehow chased me off Slashdot.

    It was really fun imagining him typing furiously hoping that somehow his inane rants would anger me. Obviously I managed to piss him off pretty bad. A more thorough effort might actually get him angry enough that his ancient body finally gives out, thus finally freeing us of this bigoted, attention-seeking, spammer.

    OTOH, he might feed off this kind of attention, spamming the internet about his shitty software is obviously all he has left in life.

    --
    The right to protest the State is more sacred than the State.
  33. Re:LMAO - Knew that'd "get a rise" outta you! by andymadigan · · Score: 1

    You're still wrong, and your arguments are non-sensical. Oh, and your software sucks, and your ideas suck.

    I am not an advertiser, I'm an engineer. I don't work for advertisers, and my job has nothing to do with ads. I hate ads, including yours.

    I'm not sure why you're so fixated on my sexual orientation, other than perhaps psychosis or repression. Either way, I'll enjoy dancing on your grave. I'll even put on a pride flag on it for you.

    --
    The right to protest the State is more sacred than the State.