Apple CEO Tim Cook: "Microsoft Surface Book Tries Too Hard To Do Too Much" (hothardware.com)
MojoKid writes: Apple CEO Tim Cook isn't making any friends on the PC side of the aisle this week. Cook took to the interview circuit this week to heavily promote the release of the new 12.9-inch iPad Pro and didn't waste any time kicking some dirt in the eyes of PC consumers around the world. When questioned on his thoughts about PCs, Cook wondered, "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" Many would take issue with those comments. But we'll leave those comments behind, because Cook decided to set his targets on the current darling of the PC community — the Microsoft Surface Book. Even though Cook says that his company's relationship with Microsoft is "really good," he went on to say that the Surface Book "tries too hard to do too much" and that "it's trying to be a tablet and a notebook and it really succeeds at being neither." It will be interesting to see Mr. Cook's reaction as sales figures for the device roll in post holiday shopping season.
He's trying to defend his design calls of the ipad "pro".
The fact of the matter is that, if it weren't for Windows 10, I'd probably be looking at a surface over the ipad "pro" because it's more versatile and makes more sense. But I don't like where MS seems to be going with Windows 10's spyware and forcing everyone onto updates - So I'm holding off on any purchases for now.
nonetheless, it is plausible that Tim Cook's assertions about the Microsoft product are possibly not completely unbiased.
Happiness in intelligent people is the rarest thing I know.
Ernest Hemingway
when Apple just got on with it a made good products. Now they need to spread FUD about a competing product ?
I've got a Surface Pro 3 - it's a great laptop replacement and the tablet form factor is handy for some situations and the fact that it runs standard Windows software makes it a great device. Unless your work consists of surfing the web and sending the odd email, why would anyone want an iPad Pro ?
It's good luck to be superstitious
"First they ignore you, then they laugh at you, then they fight you, then you win."
Maybe we'll see Apple come up with a iPad Duo Dock at some point. "It's not the same thing, though..."
To run ProTools with all the plugins?
Am I the only one who remembers when Apple made machines for creative people? An iPad Pro is useless for them, except for being able to write an email to your parents asking for more money.
You are welcome on my lawn.
There was quite a bit of context hothardware left out. I am calling it - flame bait.
I myself don't do any graphics/audio/video editing or creation, but I'd like to hear from people who are. As I understand, traditionally Macs were the most popular tool for the job. Is that still true? Has anyone transitioned to a tablet to do most of their work?
artists and whatnot. Or hobbyists. Yeah, yeah, lots of exceptions, but they weren't a good market once PC multimedia caught up. The Sound Blaster Live with it's dirt cheap Midi and good enough recording was a big hit. Then Intel caught up with PowerPC on Photoshop benchmarks and they lost the Printshops. They could have chased after them, but why bother when veblen goods were bringing in so much more and when they'd already almost bought the farm chasing after PCs.
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but the Penny Arcade folks made a good point about the new surface: it's not powerful enough to drive that ultra high res display w/o input lag. If you're just mousing with a stylus you won't notice, but their artist noticed the lag right away. Yeah, he could drop res, but that means not running in the panels native res. He was using a Surface Pro 1 on the road, might still be.
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Well there are two in my house and two laptops. Both desktops get constant use and one is used by me to do everything computer wise, run and play my game server, do graphics work, work on my shops websites, browse the internet you know the regular things you do. When I play my game and chat with others on iRC there's TONS of you 14+ year old to 60+ using PC's My kids who is 16 spends most of his time on his with two monitors playing games on one and having the internet on the other screen.
Me thinks that comment is someone trying to fight a the reality check that the pad market is saturated and for what people use them for they don't upgrade much.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
I listen to someone with 90 percent of the cell phone profit.
And where they came from in the computer market.
It's aimed at Appleheads, the people who are actually going to buy Apple products. Apples isn't trying to convince any PC user to buy Apple products, they're trying to convince Apple users to my more Apple products. Making them feel smug and superior is a very well proven marketing technique for them.
Anyone think the SP4 is a serious Wacom competitor (e.g. for their flagship, not their portable)?
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over the face that the ipad pro is just a surface pro with its balls cut off......
Apple will release a Surface Book clone, call it the "ibook" or something ridiculous like that, dumb down the features for the mass, because that's how little they think of your intelligence and be praised for "innovating". All my hate.
Cause I have work to do
It's the new MS Flexible Tablet PC Book Phone Walkman Digitizer Xbox Supercomputer Telescope Collider Automobile Pro, with MSStylus's.
Competing with Apple Everything(tm) [excludes Alphabet].
It's nice to see all those pathetic POS windows fanboys suddenly realize that the line they've been using towards Google now applies to them. I upgraded back to Windows 7 after using that spyware infested Windows 10 for 30 minutes.
Microsoft has really regressed. First they come up with a POS UI, whose name changes so often that people don't know what to call it, the abomination that was Windows 8 and 8.1 and now they've resorted to giving away their OS because PC sales were tanking. The OS is now a commodity and one of their revenue streams is now dead. And with their recent OneDrive retractions, takeaways and revisions they're now being ridiculed for being incompetent in the cloud storage space. There are bodega's that offer more storage than these amateurs.
I guess he didn't think of the tablet with a keyboard running a workbook OS like the Surface Pros. Microsoft sort of tried what the iPad Pro is with their Surface RT, an app based device, and it was an unmitigated disaster. Cook should have learned from that. Leo Laporte today showed an iPad Pro with the Logitech keyboard-case and it was bigger and heavier than his Macbook and only $100 less costly. Apple certainly could make a Macbook with touch using OS X having a removable keyboard. I think it would sell like hotcakes.
In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
Tim Cooks remarks are nonsensical.
None of the batteries are user replaceable, neither is anything else.
Microsoft had to ruin windows with its cloud adware/spyware garbage.
Price is ridiculous.
It is for these precise reasons I am leaning to Debian for my serious needs and things like Gentoo for fun needs. I want my OS to NOT be controlled by a corporate entity.
Care to share the 100+ domains to me, a registered nincompoop, so that I can add them into my router's firewall as well
Or... please share the link to the list of the 100+ domains
Thanks in advance !
I can almost be certain that Win 10 Enterprise does not turn off spying
3 of my business offices - one in Singapore, one in the States and one in Africa - we are running parallel experiments on Win 10
We have workstations running Win 10 Enterprises, turning off all the spying option - including the updates - and in the meantime we turned on the sniffers
For the past few months we have encountered _some_ abnormalities - even with all the spying options turned off, Win 10 Enterprise still 'phoned home' - and the data we captured so far are found to be encrypted, so we can't say for sure what kind of data Win 10 enterprise is sending back to its mothership
Muchas Gracias, Señor Edward Snowden !
Cook's speech doesn't even make sense. If you're looking at a PC perhaps it's because you like having a physical KEYBOARD and mouse. Maybe we don't all go gaga for touch-screens because some of us HATE fingerprints all over the goddamned SCREEN. Maybe we like to use websites with FLASH... which as long as it hasn't gone away, iPad ANYTHINGS will STILL not be able to replace a PC, nor a MAC, which is what I used for my last college class which required homework to be done and submitted online, via Vista Higher Learning, vhlcentral.com / vistahigherlearning.com. This website DOES NOT WORK ON AN iPAD. I know this because I have an iPad, and yes, it's on the latest version of iOS. And that's just ONE LOUSY, STINKING EXAMPLE.
What do I do, if all I have is a bloody stinking iPad, and NO Mac? Do I have to FIND someone with a PC, TIMMY?!?!
No, sorry, I'm glad at least I can get Flash working on OS X, because otherwise I'd be running GNU/Linux on this thing, (probably LinuxMint,) and NOT OS X.
So sorry, Tim-Tim, PC's aren't obsolete until iPads can do EVERY SINGLE FUCKING THING THEY CAN, and when they don't support FLASH, they REALLY, REALLY CAN'T.
Since I know for a fucking fact that under the iOS fancy interface, it's got most of the same internal components as OS X, which is to say, it's also basically UNIX based, there's NO FUCKING EXCUSE for not supporting it. I love the hardware, but Apple nowadays is acting increasingly like Microsoft did when it was the most hated company on Earth, or at least in tech, and it was mostly because it was run by a DICK. Now Apple acts that same way, and look what happened to Microsoft.
The same could happen to Apple.
You better think about your customers, the ones who BUY your products, and not just the ones who invest in your company, TIMMY.
The IPad Pro costs far too much to do far too little. Seriously Tim, an Apple Pencil that costs $100?!? Really?
in my book.
a MAC IS a PC.
If I want an ipad i will get it on its merits. Same with surface.
Although neither are likely in my world.
I get by perfectly well with android devices both for my mobile and tablets.
I get by perfectly fine with linux and windows-based PC's and laptops.
For the most part I buy them refurbished or second hand. Can get 3 year old professional grade top performing laptops for $200.
-- Another senseless waste of fine bytes.
Selling well and high quality do not always go hand in hand, e.g. McDonalds hamburgers.
Maybe Cook is Jealous
Yeah, the CEO of the most successful and profitable corporation in the world is jealous of another company's products. You do realize that Apple could buy Microsoft tomorrow, in cash! Has Microsoft even sold as many Surface devices (all models combined) as Apple has sold of the original iPad (15 million of the very first one)? When the installed base of Surface devices passes the iPad, I think Mr. Cook will have a concern. For now, he's swimming in money.
The same Tim Cook who says that you don't need to buy a PC anymore?
Religion is what happens when nature strikes and groupthink goes wrong.
Why would you buy an Apple these days? No really, why would you buy one? Vendor lock in, walled gardens, inflexible UI, deteriorating quality of MacOS. Mind you I wouldn't get a pure Windows PC either. GNU/Linux/KDE5 is where it's at, maybe with a virtualised Windows installation if there are industry-specific apps you just can't do without.
Apple may have used to be a serious computer company. Now they are better thought of as the FoxconnShinyElectricToyCompany. The consumer market has gone to their head and they say whatever they think will lead to more sales.
The sad thing is, the Surface RT (and Windows RT generally) would have had a chance if MS has just not crippled the thing with insane lockdowns. It had the full Win32 and .NET 4.x APIs, used standard driver models so you could easily add support for devices that used its full-size USB port, and supported a bunch of features found in no other mainstream ARM tablet (full file system access, built-in script engines, multi-user capability, Windows networking, placing any windows you wanted to side-by-side, booting off removable media, browser with developer tools, etc.). It had compelling hardware, aside from the lowish screen resolution (and it's not *that* low, the MacBook Air has the same resolution, but cost a hell of a lot more).
It was trivially easy to port many Win32 programs to it; if they would compile in Visual Studio 2012, you could compile them for RT. .NET programs didn't even need re-compiling. Drivers built using the modern driver kits were as easy to port as Win32 programs; some open-source drivers were successfully ported, and Pluggable even managed to get theirs USB Ethernet dongle's driver signed by MS before MS backpedaled on that. The bitch was getting past the stupid signature checks (most people were even less lucky than Pluggable). You could compile (where needed), and you could copy the programs to the tablet. You could even tell it to run them as Admin. But, without a jailbreak or a Microsoft signature (not just any Authenticode signature, it had to be from specific Microsoft keys), it wouldn't run.
That doomed the whole RT ecosystem. The app store's offerings were neither plentiful enough nor desirable enough to make the tablet worth its price (which was good for an 8-hour-battery laptop, but high for an ARM tablet). The initial jailbreak brought a surge of interest in porting open-source programs, and even led to the development of an x86-to-ARM dynamic recompilation (like emulation, but faster) layer that allowed running unmodified Win32 programs, including some old games. For months, MS didn't bother people who were finally getting to use their tablets as actually computers... and then 8.1 came out, and they blocked the jailbreak four different ways. There's a new jailbreak out now, but people just don't care much anymore. I don't know what idiot at MS thought that making RT even less useful was going to increase sales, but they traded in their .22 pocket footgun for a .50 fully automatic footrifle, and people just stopped bothering with it.
There's no place I could be, since I've found Serenity...
Who still runs a PC? Well a great deal of companies... A very great deal, so a lot of people still have to use them every day. I'm the kind of Apple fanboy that thinks Apple's look great, work great but are just to expensive to actually own (and be able to upgrade every 2 years), unless you earn enough to buy loads of new stuff (well I guess then you don't have a family to feed/study/live or you really just earn a great deal of money) People not only want good looking computers, they wan't good looking, cheap and robust computers. Well that combination will never work. We've got to embrace the fact that we have a few big manufacturers or the market would be dead. So Tim Cook, live with it, because thanks to Microsoft/Windows you still have something to work for every day.
CEO of one company says product of competitor is somehow inferior. Why is this news?
Oolite: Elite-like game. For Mac, Linux and Windows
Sorry for being egocentric, but I'll buy the one in which is easier to install Linux and get rid of the original system -- both Windows and iOS are trash to me.
And if some hardware builder finds a way to make Linux-compatible tablets without OS, that would be great.
Mr. Cook, I would say the same thing about the iPad Pro. Except the Surface Book actually satisfies its goals much better then a iPad Pro that runs on Apps.
IOS is NOT a full OS capable of working in enterprise effectively. The Surface Book has far more flexibility but to your point. Enterprise probably does not need either the Surface Book or the iPad Pro. So there's that.
There's no doubt, that new surface thingy looks impressive - MS really upped their Hardware game to brand new heights, that's for sure. However, it still has one problem: Windows. MS depends on selling software and services, which practically forces them to castrate their software package. Apple is years and a bazillion dollars ahead in selling the package experience.
There is another player, that Apple should and probably actually is way more worried about: Google.
Googles existing business model is the one that is most future-safe amoung the big players. They can sell nifty hardware if they wish, they can sell dirt cheap hardware if the market demands it, they can have others sell hardware ... no matter what, their branding doesn't even take a dent. Chromebooks are the poor mans Macbook and the ubiquity of their service and cloud-integration, all for free for end-users to use, makes it very difficult for MS and for Apple to compete in the long run. And improving hardware speeds and cost-effectiveness will only make the web more powerful in the future.
Apples new iPhone subsciption model is aimed squarely at this problem posed with Google, enabling users to buy into a constant stream of Apple hardware and give the 'we-sell hardware' model a service-like spin. MS is putting huge amounts of effort into their switch to subscription models aswell.
Tim Cook and his crew are probably more worried about Googles Pixel C at the moment than the MS Surface line - I would be too.
As for him harping the the too-much-too-hard - I get that. Sort of. The iPad Pro and the Pencil is an impressive device combo for artists and creatives - wacom is probably shaking with terror right now. Apple can count on the refreshend creative vide rubbing off onto their entire product line once again. And it's the hippster creative community that is willing to put down this amount of cash for an apple device and will spread the love - forcefully if it must be. We all know the frantic love for Apple the core fangroup has.
I see a place for the iPad Pro, because it's clearly positioned - not so much for the new surface thing.
Although, once again, it is a darn impressive device.
My 2 cents.
We suffer more in our imagination than in reality. - Seneca
It's funny, because the iPad fails so hard to do so little... and in a manner so does the macbook.
I've owned all the iPhones between 3G and 6 Plus, iPad 1 and 3. And I own a Surface Pro 2 which I use as my daily laptop for work.
I think the iPad would gain greatly in broader use cases if they would just allow bluetooth mice pairing.
I begrudgingly accept at least one likely "altruistic" reason why they didn't, because they thought it would pollute the touch screen UI. I'm sure there were more mercenary concerns that it might undercut the sales of some Macbooks, too.
IMHO, the iPad has been a great tablet for uses where a traditional laptop is just too much computer. Couch surfing, lying in bed, airplanes, all places where extreme simplicity and smaller form factor is beneficial.
But I think the touch-only user interface has limits on usability. I have some drawing apps and while the developers seem to have gone out of their way to make it useful with a touch screen, it seems to lend itself to MORE UI complexity with only touch than it would if you had a higher precision pointing system. Then there's uses like as an RDP client where you're interfacing with a mouse-centric UI like Windows where touch is just awkward.
Maybe they're still stuck on ideology or maybe it's all about commerce, but I think one of the reason iPad sales may be flagging somewhat is that whatever the reason, without a mouse there's only so much you can do with it.
Personally I'm somewhat surprised that neither Google nor Apple have produced something analogous - something which can be a desktop for professionals who need a desktop but also reverts to be a tablet for when someone is just browsing or doing something which doesn't require a keyboard / mouse. Google are supposedly trying to merge ChromeOS and Android which may eventually become their solution. I don't believe that Apple isn't doing something similar despite their noises about what a terrible idea it is.
"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"
Perhaps it's because I want to do more than Internet and play stupid games on my $800 device.
Comment removed based on user account deletion
PC.... "personal computer".
An Apple macbook or mac desktop IS a Personal Computer. FFS, I'm getting tired of the erroneous "distinction" between "PC" and Mac.
Of course, Cook can't criticize Surface for its real problem—excessive price—because that plagues his own wares as well.
Cook wondered, "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"
Why doesn't he say why we shouldn't buy one?
Apple CEO Tim Cook: "Microsoft Surface Book Tries Too Hard To Do Too Much"
And I say Tim Cook doesn't try too hard to do too much enough!
systemd is Roko's Basilisk.
Not quite. MSFT has a market cap of $427 billion and Apple has somewhat more than $200 billion in cash, most, if not all, in foreign banks. If that money ware repatriated, Apple might have up to $120 billion after paying federal taxes and even less if there's a California corporate tax, and other state taxes where they do business.
Time will tell whether the huge iPad will sell really well. For some uses, particularly for artists using the pen (which is not yet available) interface, it may work. But making it a keyboard device for real work, I think folks might find a less heavy, OS X based Macbook for $100 more to be more useful.
Not an Apple hater or MSFT lover here. I use Windows and am upset at what Windows 10 is and am considering moving to Apple equipment should my current hardware fail or MSFT not change the Windows 10 paradigm.
In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
I think you have it somewhat backwards. Apple is a software company. Start to finish. They sell chunks of silicon and and aluminum, but that's not what their business is - it's Operating Systems and User Experience. They sell an easy-to use iOS and a full fledged OSX. They re-sell all the software and content that goes on them (to the extent they can) as well so that they can curate the OS/UX system. They sell hardware to run their OSes, too. In fact, in order to make sure that their OS experience is as controlled as possible, they are the ONLY place you can buy hardware to run their software.
It's a nifty trick, and they've gotten stupid rich in the process - but don't let anyone fool you that they're a hardware company. They sell software. It just happens that they only sell it to you on their preferred devices.
Is it just my observation, or are there way too many stupid people in the world?
This is boilerplate Steve Jobs' philosophy about PCs and other computing devices. But he spouts it off as if he's some kind of visionary himself.
Personally I'd prefer to have technology companies that try to do more with technology and succeed at some of it and fail on other bits of it, as opposed to companies like Apple that just find a huge market segment with minimum requirements and only ever focus on that. The company that 'tries to do too much' will always have the devices that are more interesting to me and more worth my money.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
It's not enough to be the most successful player in a field, you must be the only player in a field.
Guess we'll just have to wait for a Linux convertible tabl----HAHAHAHA
I have a number of MacBooks and a Mac Mini that are still running fine with the latest OS that are six years old. I think that's pretty good. The only thing I've done for them is add memory and SSD drives. I think have more of an issue with the short life of iPod/iPhones/iPads. Those seem to be out of date fast but I've seen similar issues that was with other mobile platforms.
PC-wise, some people don't see the trade-offs. People always complain about the 'over priced' Apple computers. It depends on what you buy. If you buy cheap, then you end up buying a new computer every 2 years. My gaming PC, which I built with high-end parts, is running fine after three years. It would could last even longer except it doesn't handle the newer game requirements. ;) At the same time, I've had a few cheap PCs that I've had to dump fairly quickly. I had a laptop that had the printed letters wear off after the first year! After the second time of putting stickers on the keys, I figured I'd get rid of it. :P I had a couple of cheap desktops that couldn't be supported under Windows 8 due to hardware driver issues (like mentioned above) and performance.
(Immerial posting anon to keep mods.)
iPad costs too much and does too little. Soooo I guess that makes Android tablets the winner?
My daughter is a budding artist and so we decided it was time to purchase a digital platform for her. We narrowed it down to either the new iPad Pro or the new Surface Pro 4. We decided for the Surface Pro 4, even though every other device in our home is Apple. Why? For one very simple reason: she is really into Minecraft and has invested quite a bit of time building her own world on our minecraft server. A server she cannot connect to with the pocket/mobile version of Minecraft - and this device will replace her aging (and almost dead) laptop.
I have both a window 10 tablet and an iPad, both have uses, but given a choice between iPad Pro and Surface it's easy. As a Software Developer, can't program on an iPad.
When I looked at my requirements and wants, I didn't see any room for a tablet. I eventually got a low-end one with a big screen as a PDF reader, and it appears to serve my purposes well.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
I'm not a big fan of Windows but I love convergent devices. I can't wait until the market finally figures out that purposefully crippled handhelds are a waste. Tim Cook is an Ass Hat.
Anybody can see your post history. It's peppered with gems like this
Microsoft had the most popular version of UNIX on the market once. Xenix ran on a variety of platforms, even the Apple Lisa.
Nice try, though.
Tablets i do enjoy.
A few examples, private web browsing while at work. My work machine is heavily loaded with corporate big brother-ware so I use it for as little as possible.
Some companies will fire you just for talking to a recruiter.
Reading email, web browsing, even movie watching in bed.
-- Another senseless waste of fine bytes.
And? That's a fact. You accumulate those through experience and education, assuming you pay attention.
"Shit, those guys came up with some cool stuff we didn't think of. Give us a couple of years to look at it, then we'll create the exact same product, have it specced at half the specs and priced at twice.
I have and use and like my Mac Book Pro. I have Windows 10 on my home PC. In fact, I love my Mac Book Pro. It's Unix the way nobody else was able to do it. It's the "Year of Linux on the Desktop", just that it's not Linux. On the other hand, I am more productive on my Win10 desktop. There are more tools. There is more speed per dollar. There are more options. Very importantly - my Windows 10 PC runs Visual Studio, and there simply isn't anything out there, written by anyone ever, that can touch Visual Studio as a development environment. The competition doesn't even reach the knee level of VS. I can develop Android apps on VS2013 and 2015 better than is possible on anything else anywhere. Running the Microsoft Android emulator is like driving a Porche Carrera to the 1969 VM Bug from Google.
I could of course run Linux on my desktop, but the apps simply are no there. Oh, and the UI is, still, after all these years, a horrible monstrosity so bad that everybody involved in designing it should be "taken out back and shot".
I'm no longer able to use Windows; it's utterly useless to me for anything but gaming, which thanks to Steam and Wine, I now do entirely on Linux. All I want is a decent tablet with detachable keyboard that runs Linux where I can do quick code updates, run python and ruby on rails, and git. I've tried Cygwin, and it almost kind of works, but it's just so much better to have a full Linux command line and gnome apps.
My Surface Pro 3 is far superior to the iPad Pro and it is last years model. The iPad Pro isn't even really as good as the first Surface Pro. Add to that the fact that the Kindle is as good as the iPad mini and much, much cheaper, and they just released an even cheaper model that takes an SD Card (you can now by 8 Kindles for the price of an iPad Mini), and you will see a major drop in iPad sales this Christmas.
A mouse is a "requirement" for a Pro device. Failure to see this is the major reason why this first iPad Pro version will fail. The dev work to add all the mouse events into iOS is going to be costly and even then that doesn't guarantee apps will work with a mouse.
So, sure, Apple owns the phone and tablet market, today. But Microsoft already won the hybrid market. The iPad Pro is a disappointing device at best. The iPads are great but over-priced. Fortunately, their drop in sales will not mean a loss for Apple. They will continue to make money because they have a good infrastructure, with existing customers and many of their customers are religiously loyal.
From Cook's perspective it's too much. From my perspective Apple does too little.
The #1 rule of Apple products and of good UX/UI design is to simplify. It's more important what you choose to omit than what you choose to put in.
At least he only dare to say something like trying too hard, but not dare to compare the hardware now. Sour grape right. A win to Microsoft now.
At least he don't dare to compare the hardware this time. Just bs-ing about something trying too hard.
Sour grape, right? Sour grape.
So, this round, a win to Microsoft.
I guess he didn't think of the tablet with a keyboard running a workbook OS like the Surface Pros. Microsoft sort of tried what the iPad Pro is with their Surface RT, an app based device, and it was an unmitigated disaster. Cook should have learned from that. Leo Laporte today showed an iPad Pro with the Logitech keyboard-case and it was bigger and heavier than his Macbook and only $100 less costly. Apple certainly could make a Macbook with touch using OS X having a removable keyboard. I think it would sell like hotcakes.
No, it wouldn't. Because the Modbook has been available for almost a decade now, and doesn't.
Of course news about a fake are Fake News.
this isn't the 1990s. PCs caught up. Apple didn't bother trying to catch up. There was more money in selling their computers a high end Veblen goods.
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