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AMA Calls For Ban On Direct-To-Consumer Advertising of Prescription Drugs (ap.org)

HughPickens.com writes: The Associated Press reports that the American Medical Association has called for a ban on direct-to-consumer ads for prescription drugs and implantable medical devices, saying they contribute to rising costs and patients' demands for inappropriate treatment. According to data cited in an AMA news release, ad dollars spent by drugmakers have risen to $4.5 billion in the last two years, a 30 percent increase. Physicians cited concerns that a growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives. "Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices," said the AMA's Patrice A. Harris. "Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."

The AMA also calls for convening a physician task force and launching an advocacy campaign to promote prescription drug affordability by demanding choice and competition in the pharmaceutical industry, and greater transparency in prescription drug prices and costs. Last month, the Kaiser Family Foundation released a report saying that a high cost of prescription drugs remains the public's top health care priority. In the past few years, prices on generic and brand-name prescription drugs have steadily risen and experienced a 4.7 percent spike in 2015, according to the Altarum Institute Center for Sustainable Health Spending.

305 comments

  1. They can call for whatever they want by Anonymous Coward · · Score: 0

    Doesn't mean they're gonna get it

  2. Worthy of consideration by rmdingler · · Score: 3

    But I, for one, would much rather see the personal injury attorney solicitations go the way of the cigarette advertisement.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

    1. Re:Worthy of consideration by silentcoder · · Score: 1

      That's not actually that far fetched. In most countries it's already illegal for advocates to advertise (I'm not sure if the US legal system differentiates between attorney's and advocates), and, in fact, advocates are not even allowed to take walk-in clients, they can only accept a client after that client is referred to them by an attorney.
      In most sensible countries there are also very strict rules about how attorney's are allowed to advertise, generally print adds and the yellow-pages and a website maybe.

      Of course, people will always find loopholes, this morning I saw a personally injury lawyer ad for the very first time in my life... turns out some enterprising atorney had decided to advertise on youtube, presumably on the basis of claiming that youtube does not fall under our government's jurisdiction and putting an ad there cannot violate a local advertising law.

      I wonder how well that will play if he is actually prosecuted...

      --
      Unicode killed the ASCII-art *
    2. Re: Worthy of consideration by Anonymous Coward · · Score: 0

      In America, they're also attorneys, so not being able to see one without being referred by an attorney would be... hard.

    3. Re: Worthy of consideration by silentcoder · · Score: 2

      In the Dutch Roman system they operate in different courts handling entirely different types of cases. An attorney can become a magistrate. An advocate can become a judge. But not vice versa.

      Partly its a smart division of labour. Attorney cases take weeks, maybe a month or two. Advocates can be handling the same case for years. So partly tge restriction is to free them up so they can focus only on that heavy workload. If nobody can seek clients nobody has to. Attorneys get the clients first and if its an advocate case refer them to whoever they consider most suitable.

      --
      Unicode killed the ASCII-art *
    4. Re:Worthy of consideration by xxxJonBoyxxx · · Score: 1

      Mass-market attorney advertisements in the US are a relatively recent phenomenon. Here's a quick history:
      https://en.wikipedia.org/wiki/...

    5. Re:Worthy of consideration by Anonymous Coward · · Score: 0

      Professional organizations like the AMA and the state bars ban advertising, because it reduced competition and keeps prices high. They want to ban direct advertising, because it helps keep doctors in power. Being a gate keeper for drugs bring in money.

    6. Re:Worthy of consideration by tinkerghost · · Score: 1
      Actually, until the 70s, it was illegal for drug companies to advertise prescription drugs directly to consumers. Not because that allowed them to keep the drug costs high, but because it keeps stupid people from seeing a drug advertised on the television and running to their doctor for it.

      Most countries have rules in place that forbid this, and it would actually keep costs DOWN. Right now, drug companies spend 2-3X as much on their advertising as they do on research (which is the actual cost center they claim makes drugs so expensive.)

    7. Re:Worthy of consideration by Anonymous Coward · · Score: 0

      Big Pharma has the dollars to buy (and has in fact bought) the Congresscritters and Sinators and their Staffs to the point that they belong to big Pharma. Good luck to the AMA. I totally agree that all of those advertisements should be banned, and that the money they spent on ads should be rebated back to the people who took or are taking the drugs the ads promoted, on a two to one basis. $2,000,000,000 in ads, $4,000,000,000 in rebates. I also believe that companies that buy drug companies just so that they can then jack up the price by 1,000 times (+/-) should face criminal sanctions like price gouging on food, generators, building materials, ice, etc., right after a hurricane or other natural disaster. Making a huge profit on human suffering on things like this should be right up there with human trafficking.

    8. Re:Worthy of consideration by Anonymous Coward · · Score: 0

      BRING OUT FIRST ALL AFRICAN CANNIBALS WHO TURNED PLASTIC PINK SKINNED, and their correlate Indians, Hindi, Arabs, Chinese, Excrement and Diarrhea Colored Anthropoids, ETC., THEN see where a real discussion leads to. I **developed** so many preventable illnesses I COULD have stopped cold by simply buying some pills in the pharmacy then forgetting to take them again that now I carry a cough syrup I do not need just because I _CAN_ purchase it, and I still have no medical attention worth calling Medical Attention. Only in the USA. As if Africans et alter were NOT AGAINST Medicine, which they ARE. Fools, no guarantee we ll manage to keep it all and apply that knowledge if you do not admit he pressure of those ALIEN primitives.

  3. health and for-profit solutions cannot coexist by Anonymous Coward · · Score: 0

    The bottom line here is that the entire model of drugs being researched, developed and sold by for-profit organization is deeply flawed and will continue to operate at the detriment of society.

    1. Re:health and for-profit solutions cannot coexist by uncqual · · Score: 1

      Hmm.. No.. That is one of the primary motivators that gets new drugs developed. If you don't want these new drugs, don't buy them. However, don't interfere with my rights to buy them by placing regulations on business that stifles innovation so NO ONE can have the drug because it was never developed. Do you really want Congress deciding which drugs will be developed and which ones won't? If you think it's expensive to buy drugs, try buying a member of Congress sometime (and, usually, even if you were successful, you would be dead before the drug you bribed them to approve research on would actually be available).

      Maybe Apple shouldn't be allowed to advertise either, or maybe all cell phones should be designed and provided by the government? After all, cell phones are considered critical enough that in the U.S. that subsidies/discounts are available through one or more government programs so poor people can afford that service. Surely Apple should not be allowed to drive the price of cell phones up by advertising and then having to recoup their advertising cost.

      --
      Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
  4. What if I want to know what's out there? by Anonymous Coward · · Score: 0

    Dont' get me wrong, I think the laws surrounding this kind of advertising need beefing up, but I like to know what's out there. It helps me have informed conversation with my doctor/provider/whateveryoucallyours. "Hey I heard about X, would that be helpful or appropriate in this situation?" because frankly, no-one looks out for my issues better than me.

    On the other side, these ads are so damn misleading sometimes that they sounds like miracle drugs.

    In my case I have chronic sinusitis. An ad I saw made me aware of a drug that could assist in my recovery. It seemed to be ideal for my situation and after discussing it with my surgeon he uses it in all of his patients and explained more about it. I would have never known about it otherwise.

    So while I think changes need to happen to advertising, it is nice to know about drugs that doctors might overlook or don't know about. Doctors are human and not all knowing.

    1. Re:What if I want to know what's out there? by Anonymous Coward · · Score: 0

      So if your surgeon uses it in all of his patients, why did you have to start the discussion about it with him?

    2. Re:What if I want to know what's out there? by Anonymous Coward · · Score: 0

      So if your surgeon uses it in all of his patients, why did you have to start the discussion about it with him?

      Because he's taking an active interest in his health care. Unlike some socialized medicine peasant who humbly accepts whatever patent nostrum his physicker is peddling to the plebes.

    3. Re:What if I want to know what's out there? by LVSlushdat · · Score: 2

      Doctors are human and not all knowing.

      Some of them think otherwise.. I had some pain in my knees, went to see the orthopedic doctor that I'd consulted a year or so before with another knee problem. Turns out my doctor had retired, and I was referred to this new doctor. I met with him, we chatted for a bit as I explained where the pain was.. He seemed like a
      pretty good "replacement" for my old doctor. He took xrays, and when I came back later to see what the problem was, the first thing out of his mouth was I needed surgery. I told him I'd have to think about it, and get a second opinion... I told him this in a very polite, conversational way, but his whole demenor changed. He got a frown on his face and he told very merudely that perhaps I'd better go see another doctor ANYWAY.. Prior to my saying the "magic words" - second opinion, he'd been this very personable doctor, once I stated that, it all changed.. Needless to say I found another doctor right away.. Most doctors understand that when the word "surgery" is used, its best-practice for the patient to get a second opinion... Apparently NOT with this doctor, and his precious ego... A bit of reading about the problem he found on WebMD showed that the only people who normally had surgery for this problem were young active sports players.. I was, at the time, in my late 50s and played no sports..

      --
      THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
    4. Re:What if I want to know what's out there? by rudy_wayne · · Score: 1

      but I like to know what's out there. It helps me have informed conversation with my doctor/provider/whateveryoucallyours. "Hey I heard about X, would that be helpful or appropriate in this situation?" because frankly, no-one looks out for my issues better than me.

      OK. That's fine .

      But, the real problem here is doctors. Yes, drug advertising creates a big demand for medications that may not be appropriate. But because these medications are only available by prescription, the solution is incredibly simple. When people come in saying "I need Medication X", it's up to the doctors to say "No you don't"

    5. Re:What if I want to know what's out there? by Anonymous Coward · · Score: 0

      There's something called the "INTERNET" where you can find a plethora of information about anything.

    6. Re:What if I want to know what's out there? by Kierthos · · Score: 2

      The problem with the ads (at least the ones I've seen) boils down to this.

      "Hey, ask your doctor if {X} is right for you. We're not actually going to tell you was {X} is used for, because that might actually be informative. We're just going to show people leading an active lifestyle after apparently taking {X}, with the idea that without {X}, they're out-of-shape slugs.

      And now, here's 30 seconds of side-effects. Remember, ask your doctor about {X}."

      --
      Mr. Hu is not a ninja.
    7. Re:What if I want to know what's out there? by jedidiah · · Score: 2

      If you are "taking an active interest" in health care, you don't need drug advertising. If anything, that kind of activity is directed at the most ignorant and least engaged kind of patient/consumer out there. THAT is actually the problem. Drug ads drive conspicuous consumers and distort healthcare and turn some doctors into glorified pushers.

      This is the Internet age, if you want to genuinely educate yourself about something then you can.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    8. Re:What if I want to know what's out there? by Qzukk · · Score: 1

      It's easy to find out when some new drug gets approved, I hear ads for the drug on the alarm clock radio every morning. "Do you have [insert mild, benign symptom here]? It could be [insert nasty sounding disease here]! Go to our website and fill in our survey so we can prove it to you, then talk to your doctor to see if [insert drug name here] is right for you!"

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
    9. Re:What if I want to know what's out there? by k6mfw · · Score: 1

      not really. many times searching for useful knowledge only returns marketing/sales sites or brief/vague description of something that someone wrote some time ago and a zillion other sites simply aggregate that into their useless website.

      --
      mfwright@batnet.com
    10. Re:What if I want to know what's out there? by KGIII · · Score: 1

      In theory, that's not necessarily a bad thing. Reality doesn't seem to support the theory, however.

      --
      "So long and thanks for all the fish."
    11. Re:What if I want to know what's out there? by Qzukk · · Score: 1

      I'm reminded of the companies that actually lobby to keep "blue laws" that make it illegal to be open on Sundays (I've heard this said of both car and booze sales on weekends). They expect that they wouldn't do enough business on Sunday to make it worth paying employees to keep the shop open, but if the government didn't force everyone to close they'd HAVE to be open because if they weren't, their competitors would get the business.

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
  5. This is actually about DR perks by Anonymous Coward · · Score: 0

    All of this ad money is money that could be spent taking Drs to lunch, or sending them to conferences. That's the real reason Drs are against the ad spending.

    1. Re:This is actually about DR perks by RavenLrD20k · · Score: 1

      So it's win-win.

      Doctors get their perks and I don't have to see the standard formula medical prescription commercial where it's a bunch of Smiling Geriatrics doing everyday mundane crap while some hushed voiceover gives the rundown of the possible side-effects that are generally worse than the symptoms it's trying to alleviate.

      Prescription costs? The hell is that? My insurance just pays their negotiated rate and I don't pay a dime out of pocket (premium deducted out of my paycheck...so technically the "dime" never got into my pocket in the first place).

  6. Re:Marketing costs? Do me a favor by Anonymous Coward · · Score: 5, Informative

    Take a look at the SEC filings of a handful of major Pharma companies. Most list 30-40% of revenue as marketing and advertising.

  7. Re:Marketing costs? Do me a favor by knightghost · · Score: 4, Insightful

    R&D costs are 10% and manufacturing is often negligible, so marketing costs (direct and indirect) are nearly 90%.

    That's all waste that we are paying for. Marketing doesn't add value to a product. Most countries have figured that out and banned it.

  8. stupid by AntEater · · Score: 5, Interesting

    "ask your doctor is "X" is right for you"

    If my doctor doesn't already know whether X is right for me, then I need to get a new doctor. I've always thought that this was incredibly irresponsible to be promoting the idea that the average slob off the street should suggest treatments when you need about 10 years of post-secondary education just to be able to deliver such treatment.

    "end users, ask your sysadmin if systemd is right for you."

    --
    Alex, I'll take keybindings not used by Emacs for $400....
    1. Re:stupid by gstoddart · · Score: 1

      But you know the scary thing is a lot of doctors only find out about new medicines when the sales guy shows up, gives him the glossies and the samples, and whatever incentive I suspect they give him.

      Which means the doctor may not know any more about it than you do.

      Honestly, these days it's the rep from the pharma companies suggesting treatments to doctors who know little or nothing about the drug beyond the claims by the company.

      I'm in favor of cutting out the direct marketing of drugs like this. Let's get back to letting doctors who know about the patient and the drug be the ones deciding what the treatment should be, and stop letting salespeople and marketing define health care.

      --
      Lost at C:>. Found at C.
    2. Re:stupid by fermion · · Score: 3, Informative

      You're doctor probably does know what is right for you, so when you ask a reasonable doctor will say she is familiar with the drug, but that another drug will fewer side effects or less chance of addiction might be better to try first. At which point a person who wants the drug will find another doctor, which is what all this is about. The promotion of the drug culture. While the drug dealers and users of the 80's and 90's were on the street being shot down by cops, the drug dealers now are sitting in nice offices and the users are being treated like victims. Local agencies are paying up to $500 to treat people who voluntarily overdose on heroin while there are not enough services to help actual victims.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    3. Re:stupid by Anonymous Coward · · Score: 0

      Local agencies are paying up to $500 to treat people who voluntarily overdose on heroin while there are not enough services to help actual victims.

      Ask your doctor if diethylmorphine is right for you!

    4. Re:stupid by Holi · · Score: 1

      There is a big difference between marketing to doctors and marketing directly to the consumer.

      --
      Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
    5. Re:stupid by PsychoSlashDot · · Score: 5, Insightful

      If my doctor doesn't already know whether X is right for me, then I need to get a new doctor.

      Agreed. On top of that what bothers me is the sales hook:

      "Do you have symptoms that include being nervous when in complicated social situations?"

      "Does your skin sometimes itch?"

      "Do you experience shortness of breath after running marathons?"

      They frequently describe circumstances that are so vague they apply to pretty much every self-diagnosing hypocondriac on the planet. Might as well ask "are you a fool with money you need to be parted from?" Up here in Canada, direct-to-proto-patient marketing is illegal. Strangely we're not all dying because we haven't heard of some med. Also, our meds are typically cheaper than in the US.

      --
      "Oh no... he found the .sig setting."
    6. Re:stupid by Anonymous Coward · · Score: 1

      Doctors are trained extensively in symptoms and diagnosis. They have some familiarity with medication, but mostly (as you said) from being told that a certain chemical is useful for certain things.

      Pharmacists are trained extensively in drugs, uses, interactions, and side-effects.

      Ideally, each person would have a trusted pharmacist who has all their current medication on file and at the end of any doctor's appointment the two collaborate over treatment options to determine the best course of action. Just a 5-minute call at the end of the appointment should usually be sufficient. It would also reduce the likelihood of the pharmacist misreading doctor-scratch and giving the wrong drug.

    7. Re:stupid by MozeeToby · · Score: 1

      If your doctor is even close to competent they will go look at the literature on any drug they prescribe. Yes, the sales reps can create bias, but they don't magically make a doctor incompetent.

    8. Re:stupid by RKThoadan · · Score: 4, Insightful

      A very strong case can be made for Doctors not even prescribing specific drugs. Even the best docs don't really know the drugs that well, but pharmacists do. Doctors should do the diagnosing of the issue(s) and if they wish to use a pharmaceutical treatment send the information to the pharmacist and let them consult with the patient and choose the appropriate drug(s) and dosage. This is especially important when dealing with multiple medications from multiple specialists. Pharmacists are by far the most under-appreciated medical professionals.

    9. Re:stupid by Anonymous Coward · · Score: 1

      "end users, ask your sysadmin if systemd is right for you."

      Symptoms include: lost logs, intermittent boot failures, anal leakage and smugness.

    10. Re:stupid by Anonymous Coward · · Score: 0

      Best comparison yet! Well, would be even better if someone was making money off systemd and marketing it to consumers.

    11. Re:stupid by nitehawk214 · · Score: 1

      I wonder, are there any rules about marketing people directly marketing off-label uses for drugs? I know a lot of doctors prescribe drugs for things not directly listed as uses. And sometimes it is useful; what might be "side effects" for one patient, might be beneficial for another. Can a marketer say "the drug's primary use is for X, but we know a lot of doctors are using it for Y"?

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    12. Re:stupid by nitehawk214 · · Score: 1

      Not necessarily in every case. A lot of conditions can be treated by a lot of drugs in the same families, such as NSAIDs and antibiotics. A pharmacist probably couldnt tell you which NSAID is best. Usually a doctor tries the cheapest one first (to help the patient since most have to foot at least part of the bill), then switch them up if the desired effect doesn't happen.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    13. Re:stupid by swb · · Score: 2

      I don't even know if Doctors know all that much about the drugs they prescribe or keep up with new information.

      I had a serious accident that involved amputating half my left ring finger and fusion of the distal joint on my left middle finger. The hand surgeon prescribed Percocet for pain management -- oxycodone with acetaminophen.

      I had a review with the surgeon's physician assistant about two weeks after surgery and she renewed my pain medication, prescribing straight oxycodone (same strength as the Percocet, minus the acetaminophen). When I asked her why she did that, she said "well, the latest advice is to reduce acetaminophen consumption".

      At my next follow up visit, this time with the hand surgeon she asked me if I needed the medication refilled. I said yes and asked if she could write it for the formulation without acetaminophen. She asked why and looked at me like I was a drug addict. I finally told her that's what the PA did and what her rationale was. She did it, but was clearly bothered at being confronted with a potentially outdated prescribing practice.

      I've had similar experiences with other prescription drugs where the doctor just hands you a prescription, but the pharmacist goes into a long description of usage and side effects. One was for a "black label" antibiotic that I might have challenged in the doctor's office if he had been informed and informed me of it.

      What I wonder is if the pharmacist's role is so important (and I think there's a huge gap in education and information on drugs), why is the pharmacist experience at a retail counter (with basically zero patient relationship -- my pharmacy has had like six different pharmacists on staff in two years) and the doctor is the cloistered office visit? Maybe doctors should only recommend therapies in their offices and then have an in-office pharmacist visit with patients who get prescriptions to review both the recommendation, other drugs they're taking and provide information on how to take the drug, side effects, etc.

    14. Re:stupid by ultranova · · Score: 1

      Yes, the sales reps can create bias, but they don't magically make a doctor incompetent.

      Of course not. That would be silly. Instead, they use psychology, specifically the human brain's tendency to forget where it got a nugget of information from and bias against counter-evidence.

      Even competent people are still just humans, in the end.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    15. Re:stupid by physicsphairy · · Score: 1

      In the world in which doctors are constantly evaluating all humans for all conditions, I agree with you. But "the average slob" does not go to see the doctor unless he is dying, and when he is dying, his bladder/hairloss/libido issues may not come up.

      "end users, ask your sysadmin if systemd is right for you."

      "End users, there is this thing called VPN which lets you do your work offsite. Ask your sysadmin if you want privileges enabled on your account."

    16. Re:stupid by Bing+Tsher+E · · Score: 1

      Unfortunately, at least in the USA, the pharmacist is just that asshole with the wallpaper at CVS or Walgreens who makes it take 40 minutes to move 50 pills from the big storage container to the little pill bottle they put a printed label on. Basically a rent seeker who has 'the degree' and has a team of lackeys running the counter and the cash register.

    17. Re:stupid by jedidiah · · Score: 2

      Tylenol is really very easy to OD on. It's an over the counter medicine that people treat lightly. It's in a number of different products. You can easily get too much of it if you aren't really careful. The gap between "strong dose" and "overdose" is relatively small.

      In some places, most of the ODs are from Tylenol rather than some street drug like heroin.

      I would not necessarily assume that the GP was ignorant. The surgeon might also have a different perspective on things based on his practice. Similarly, an ER doctor might be really paranoid as she might see Tylenol OD's all the time.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    18. Re:stupid by swb · · Score: 1

      I would not necessarily assume that the GP was ignorant.

      The physician's assistant *works for* the surgeon. It's a 1:1 relationship.

      The basic problem is that there isn't prescribing alignment between the two professionals working with each other in a direct reporting relationship in the same practice.

      Perhaps the PA is wrong for deviating from the prescribing practice of the surgeon she works for, although you can make a strong argument that the PA was actually employing a better prescribing practice based on newer and more sound understandings of acetaminophen toxicity (IIRC, the FDA very nearly voted to ban painkiller compounds with acetaminophen).

      I think it's hard to argue in defense of the surgeon's reflexive prescription of acetaminophen painkiller compounds. Sure, she's done it forever, and there's probably data (older, and perhaps less reliable like so much research) that acetaminophen boosts oxycodone effectiveness resulting in lower oxycodone consumption.

      Although I'm always suspicious of the goal of marginally reduced painkiller consumption. I don't know if you can even get sub-5mg doses without access to compounding pharmacy nor do I know what kind of reduced consumption an acetaminophen containing compound would have. Is the risk of toxicity really worth an extra 5mg oxycodone consumption per day? It really feels like "zomg, opioids, addiction" paranoia that doesn't really do much useful.

    19. Re:stupid by Anonymous Coward · · Score: 0

      If my doctor doesn't already know whether X is right for me, then I need to get a new doctor.

      I think that unfairly overestimates the skill of doctors. There is simply too much for any single person to know.

      In another context, how frequently have you spent hours programming some function only to find out later there was a library or FOSS program which already did it. How many news reports have you heard of a doctor mis-diagnosing something, or missing a particularly esoteric and widely unknown illness.

      I'm sure you would agree that it's reasonable to go to a doctor and ask, "I got this weird discolored mole on my arm and it seems to be growing, is it cancer?" They might honestly just not have seen it. Likewise I think it's reasonable to ask a doctor, "I heard a TV advert about this treatment which sounds related to my symptoms, maybe it would help?"

      At least bring it up so the doctor can think about it. It's like telling a software person "would DM_CRYPT work here?" The answer could be "no," or the answer could be "now that you mention it, it could..."

    20. Re:stupid by Anonymous Coward · · Score: 4, Informative

      Disclaimer: I work for a medical technology company.

      One of the things that is hammered home during the ongoing mandatory training here is that even hinting to sales and marketing that there are off-label uses for medical devices or drugs can be a termination offense. Two reasons for this:

      1) FDA regulations permit sales/marketing be on-label ONLY
      2) It gives recipients of the off-label use a huge avenue to sue the company

      Having said that, there is a process for *practicing doctors* to find out or suggest off-label uses for medical devices or drugs by contacting the doctors/MDs at the company in question or finding out about those off-label uses via journal articles. But sales/marketing promoting off-label usage is a big no-no.

    21. Re:stupid by BradMajors · · Score: 1

      A pharmacist is allowed to overrule an MD and refuse to fill a prescription.

    22. Re:stupid by cdrudge · · Score: 1

      And a senior programmer is just a guy pressing keys. And a master electrician is just twisting wires together. And a CEO is just playing golf. Until the shit hits the fan and they are ultimately responsible for the job that they, and anyone under them, are performing.

    23. Re:stupid by jedidiah · · Score: 1

      As a patient, the only thing that really matters in pain management is effectiveness. Sometimes that requires going against the recommendations of beaurocrats. A drug that doesn't do it's job (or makes things worse) is really quite pointless regardless of what other criteria it meets.

      Also, I don't think there's really anything new to be said about the toxicity of Tylenol. It's an old and well understood thing. Any changes now likely come down to politics.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    24. Re:stupid by Obfuscant · · Score: 1

      If my doctor doesn't already know whether X is right for me, then I need to get a new doctor.

      Hardly.

      For many things, the doctor knows about you only what you've told him. He prescribes drugs that can have side-effects that he doesn't know you are having unless you are aware of them and tell him.

      We found out I was allergic to ACE inhibitors only because I mentioned that I was having a slight cough. It wasn't significant enough to me to bring up as an issue, and he saw my blood work come back with good numbers. Until that moment, he thought X was right for me. Then we went to Y.

      On the opposite hand, the doctor can know that X is right for you medically, but you may have other considerations that make Y the correct course. If the doctor only said "take X" and you didn't know about Y, you'd not know that Y was better overall.

      I've always thought that this was incredibly irresponsible to be promoting the idea that the average slob off the street

      At the point you are diagnosed with disease Y you are no longer an "average slob off the street", you are someone who has a vested interest in treating disease Y. You don't need 10 years of post-secondary education to be able to look through potential treatments and read the documentation. You need the 10 years so you can understand all the interactions of the systems and potential seriousness of side effects and interactions.

      "end users, ask your sysadmin if systemd is right for you."

      Analogy fail. The system administrator is the person responsible for administering the system the end users use. The PATIENT is the person ultimately responsible for the health of the patient.

    25. Re:stupid by Anonymous Coward · · Score: 0

      It's interesting to read your view on this.

      The USA consumes more than half the worlds opioids for 5% of the worlds population.

      Vastly more people die in the US from prescription opioids than acetominophen.

      Outside of cancer care, strong opioids are exceptionally rarely prescribed for home use in the UK. Patient reported pain scores do not differ. Patient reported satisfaction does differ when scored 2 hours after leaving an emergency department visit. This satisfaction correlates (perhaps causally?) with the fat solubility, and thus possibly the degree of 'high' associated with the dose.

      Chronic use of opioids is a massive contributor to chronic pain syndromes.

      Both short and long term opioid use in the USA correlates with changes to marketing of these drugs in the last 20 years.

      People have a right to be involved in their own care. Industry has an obligation not to skew their opinions with incomplete information. Industry does not live up to this obligation, therefore this privilege should be removed.

    26. Re:stupid by Anonymous Coward · · Score: 0

      Well, advertising in general is irresponsible. People are not qualified to live their own lives for the most part. It's just funny that society draws the line at medical advice. It's like making it illegal to commit suicide, your dumb ass is free to do whatever it wants, but don't die because you are valuable as the meandering pawn worker that you are.

    27. Re:stupid by LVSlushdat · · Score: 1

      Good God! THIS!! Back in July 2013, I took a bad fall, and since I couldn't get back up without excruciating pain in both legs, I got taken by ambulance to the hospital.. The doctor that examined/attended me sent me in for an MRI, but only ordered it from the waist up. Since the pain was in the legs I asked him why he didn't include the legs. He said it was not neccessary. Since I couldn't raise either leg from the knee down, he had it in his mind that I had some kind of neurological problem, thus the upper MRI.. He would not listen to requests by both me and my wife, a recently retired RN with 20+ years experience at that very hospital, to get an orthopedic consult.. Finally my wife went and rattled some cages up in the executive office, and got a orthopedic dr to check me out.. The very first thing he did was get me an MRI of the legs.. Once it came back, he told me I'd managed to blow out the main ligaments in both knees and I needed repair surgury.. We found later that the original doctor was a neurologist, so everything to him was neurologically related... We raised a stink with the hospital and I'd seriously considered filing a complaint with the state medical board on that doctor, but never did, as the hospital cut our copay for this stay in the hospital (nearly a month) in half, according to their risk-management office... Since then I have a bad taste in my mouth about doctors...

      --
      THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
    28. Re:stupid by Anonymous Coward · · Score: 0

      Even the best docs don't really know the drugs that well, but pharmacists do.

      I'll disagree with this, it has been my experience that most pharmacists can't reliably count to thirty. I'm not sure if they can even read, they are always asking "Have you had this before?" when their computer terminal clearly shows I've been taking it for the last ten years. Although I suspect this is some kind of stupid regulatory requirement, it gets annoying real quick.

    29. Re:stupid by Anonymous Coward · · Score: 0

      Up here in Canada, direct-to-proto-patient marketing is illegal.

      I believe it is illegal everywhere in the world EXCEPT the US. Isn't political corruption great!

    30. Re:stupid by Anonymous Coward · · Score: 0

      Imagine being one of the first ones to find out the "off label" use for those pills they're trying to sell in your spam folder.

      Doc: "Mr Smith, we haven't seen any improvement in your condition over the past three months, so I'm going to prescribe you another medication."
      You: "[horrified] Uhh, you mean in addition to this one, right?"
      Doc: "No. Why do you ask? Why do you want to keep taking it?"
      You: "Oh, no reason. I just umm... well the wife and I have been enjoying the side effects."
      Doc: "[eyes widen] oh, yes, it does make sense now that I think about it. Come by my office every three months, and I'll write you a new prescription."

      Doc thinking to self: "I'm gonna be rich. *CHA CHING!* But first I need to investigate this off-label use with Nurse Jones this afternoon *BOW CHICKA WOW WOW*"

    31. Re:stupid by Bing+Tsher+E · · Score: 1

      The Pharmacist usually provides zero value-add in places like Walgreens and CVS. He's there to satisfy a legal requirement, nothing more, unless a customer actually bothers him to ask a question. The same can't be said of the programmer and the master electrician.

      But thanks for your contribution to the discussion.

  9. If IT pros also had an association like the AMA.. by Anonymous Coward · · Score: 0

    Then we could also do something like the above, but for getting rid of H1B..

    That is what professional associations (or 'unions' as some might call them) get you.. We should have one..

  10. Or the doctors could... by JeffOwl · · Score: 1

    just tell their patients "no." If the patient decides to try to shop around for a different doctor, let them.

    1. Re:Or the doctors could... by swb · · Score: 2

      Sure, when you shop around for a doctor you then get shoved into your state's Doctor shopping database like you are an addict.

    2. Re:Or the doctors could... by JeffOwl · · Score: 1

      Well, if you are shopping around because a doctor won't prescribe a medication you saw on TV, then you have made your own bed.

    3. Re:Or the doctors could... by Bing+Tsher+E · · Score: 1

      Probably you are that addict. The database should then be used to reach you to help you deal with and end your addiction.

    4. Re:Or the doctors could... by jopsen · · Score: 1

      Well, if you are shopping around because a doctor won't prescribe a medication you saw on TV, then you have made your own bed.

      Is it reasonable to expect ill people to make rational decisions? (I think it's sane to expect people to be a bit emotional sometimes)
      And let's not pretend anyone is unaffected by ads, like it or not you are affected.

    5. Re:Or the doctors could... by JeffOwl · · Score: 1

      Maybe I don't understand the issue. If you refuse to see a doctor that won't prescribe an inappropriate medication, and you jump around because of that, why is that anyone's problem but your own? If I'm a doctor I'm still not going to prescribe it. Or are you suggesting we restrict information from everyone because some people are too dumb to know advertising for what it is? If these people are so affected by advertising that they would be willing to ingest a drug based only on a commercial then they have bigger problems. Maybe we should restrict all advertising because we can't let people get themselves into financial trouble.

    6. Re:Or the doctors could... by Obfuscant · · Score: 1

      Is it reasonable to expect ill people to make rational decisions?

      If they are unconscious, no. If they are conscious and alert, of course. Why would having diabetes or a UTI make someone incapable of making a rational decision?

      And let's not pretend anyone is unaffected by ads, like it or not you are affected.

      Yes, of course. There are existing checks and balances on the system, however, so you can be "affected" by ads and not wind up being a user.

  11. google it by speedlaw · · Score: 3, Interesting

    We've taken to googling the price of every drug we see. How many folks have diabetes or foot fungus, a lot....those drugs are about 20k/yr. The really narrowcast cancer drugs (what percentage of your audience has small cell lung cancer ?) are about 200k per year. I can see the desperate haranging a doc to prescribe this, even if the doc knows differently. If it isn't OTC, then it should not be advertised to the mass market. All this does is drive up prices. Oh, "if you can't afford your medication, XXXX MAY be able to help" burns me on so many levels, I hope the CEO of the company's family all need that drug, and that for them it is all "side effects". Everything wrong with the US "health" care system is shown by advertising these drugs direct to consumer.

    1. Re:google it by Anonymous Coward · · Score: 0

      If you paying 20k a year to treat common diabetes then you're doing it wrong.
       
      In fact, I hold your entire post suspect.

  12. Re:Ban the side effects by Anonymous Coward · · Score: 0

    I've got some people here that don't listen to their doctors!

  13. Please DO IT!!! by LVSlushdat · · Score: 1

    NOTHING would make me happier.. I'm wearing out the mute button on my tv clicker, with all of these mindless ads for drugs with clever names, a speed-read of
    a list of side-effects that would scare any normal person to death (hint: most have the possibilty of death somewhere in the list), and a ending with "Ask YOUR doctor if XXXX is RIGHT for YOU!!!" ......

    --
    THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
    1. Re:Please DO IT!!! by david_thornley · · Score: 1

      "If sudden death occurs, discontinue use of product."

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  14. Re:Ban the side effects by Anonymous Coward · · Score: 4, Insightful

    Hey dumbass, there's a mute button on your remote. Learn to use it. Better yet turn off the fucking television when you have dinner with your family.

  15. Busy the bodies by Impy+the+Impiuos+Imp · · Score: 2

    As long as they don't lie, they have a right to speech. Already they cram in warnings and side effects.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    1. Re:Busy the bodies by Anonymous Coward · · Score: 0

      As long as they don't lie, they have a right to speech. Already they cram in warnings and side effects.

      At least it is better than that crap from the 1990's

      "I asked muh doctor about lipitor"

      worst commercial and a pretty useless drug.

    2. Re:Busy the bodies by Anonymous Coward · · Score: 0

      As long as they don't lie, they have a right to speech. Already they cram in warnings and side effects.

      This can be over-ridden. It is already illegal in the US to advertise cigarettes on TV and radio whether they lie or not, so why not prescription drugs?

  16. It's Sad That Direct Ads Work by Jaime2 · · Score: 1

    In order for direct advertisements to work, doctors must be listening to their patients about treatment instead of the other way around. That sounds like a dysfunctional system to me.

    1. Re:It's Sad That Direct Ads Work by gnupun · · Score: 1

      What if the doctor is unaware of the patient recommended drug? Won't the patient recommendation cause the doctor to research the possibility of using it?

    2. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      ... then your doctor is working outside his specialty. Go to the proper specialist, he probably knows what the entire pallet of treatment options available to you.

    3. Re:It's Sad That Direct Ads Work by Bing+Tsher+E · · Score: 1

      he probably knows what the entire pallet of treatment options

      Correct! And he probably knows the forklift operator, who can deliver that pallet to the loading dock!

    4. Re:It's Sad That Direct Ads Work by Anonymous Coward · · Score: 0

      pallet1
      palt/
      noun
      noun: pallet; plural noun: pallets

              a straw mattress.
                      a crude or makeshift bed.

    5. Re:It's Sad That Direct Ads Work by Obfuscant · · Score: 1

      In order for direct advertisements to work, doctors must be listening to their patients about treatment instead of the other way around. That sounds like a dysfunctional system to me.

      You've got to be kidding, right? A doctor that doesn't listen to the patient is a functional system?

      I'm sorry, but that's just stupid. A doctor that doesn't listen to the patient will not hear that the patient is having a life threatening side effect from the drug the doctor's told him to take. He won't hear about just inconveniencing side effects. He won't hear about difficulties the patient is having following the course of treatment. He won't hear any of the concerns the patient has.

      A doctor that isn't listening is a quack and a pill-pusher and needs to be removed from practice, not held up as an example of functional medicine.

    6. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      I did say "about treatment", not "about symptoms".

    7. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      Yes, one missing "e" on a web site that doesn't allow comment editing means that I meant nonsense, rather than just being a simple typographic error.

    8. Re:It's Sad That Direct Ads Work by Obfuscant · · Score: 1

      I did say "about treatment", not "about symptoms".

      And I did say a lot about other things than just symptoms. Like the treatment being used.

      You can listen to all the symptoms and come up with the perfect drug to use in the perfect amount, but if you don't listen to the patient telling you that he cannot manage to follow the strict protocols that drug requires, or cannot afford it, or has other limitations, or is experiencing side effects, you're a pathetic excuse for a doctor and should not be practicing.

    9. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      And if your patient comes in and says "How about Orencia? I saw a commercial for it yesterday" and you say anything other than "I would have put you on it already if I thought it was right for you", then you shouldn't be practicing.

    10. Re:It's Sad That Direct Ads Work by Obfuscant · · Score: 1

      And if your patient comes in and says "How about Orencia? I saw a commercial for it yesterday" and you say anything other than "I would have put you on it already if I thought it was right for you", then you shouldn't be practicing.

      No, if that is what your doctor tells you, find a good doctor that includes you in the process of managing your health. Arrogance like that does not belong in the exam room. If your patient is asking you about using a different drug then there is obviously something less than optimal about the drug he's on.

      At WORST, the doctor should say that it isn't appropriate, if it isn't, or ask why the patient is asking if it is. The current drug isn't necessarily the best one just because that's the one the doctor was most familiar with when you got your prescription.

      Perhaps what you don't understand is that there is often half a dozen different drugs that can manage some problem equally well, and the one that is used will depend on patient tolerance, availability, cost, and doctor education. As I posted elsewhere, there were multiple options for one of the drugs I was taking. An arrogant doctor would say "I would have put you on a different one if I thought it was right for you" when I told him it wasn't right for me. A good doctor LISTENED and realized his first choice wasn't the best. I've been to both kinds, and I know why a good listener is better than an arrogant autocrat.

    11. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      Perhaps what you don't understand is that there is often half a dozen different drugs that can manage some problem equally well, and the one that is used will depend on patient tolerance, availability, cost, and doctor education.

      I've been on some of the most expensive ones on the commercials: Enbrel and Humira, I would have been on Orencia if it had been available back then. The day I walked into my doctor's office, he had a treatment plan. First, try topicals - starting with the least invasive and most likely to succeed. If no response, go to systemics (pills). We tried a half dozen pills - with follow-up visits to check if they were working. When that was exhausted, we went to subcutaneous injections. We would have moved on to blood infusions, but it turned out not to be necessary.

      The entire time, he knew more about my condition and the available treatments than I could have possibly picked up from commercials or magazine ads. My input on medical issues would have just been noise. Of course he was receptive to hear how I was feeling and reacting to the medication, but he didn't need to know about treatment options.

    12. Re:It's Sad That Direct Ads Work by Obfuscant · · Score: 1

      The day I walked into my doctor's office, he had a treatment plan. First, try topicals - starting with the least invasive and most likely to succeed. If no response, ...

      Good for him. But how did he know there was no response unless he LISTENED TO YOU? You do realize, I hope, that for many, if not most, medical issues the blood test numbers and CAT scan results don't tell the whole story. (Like the ACE inhibitor I was on that gave great blood results but had a side effect that could become permanent had it continued.)

      And what if there was a complete resolution of your initial medical issue but you were having side effects that impacted your quality of life? He's not supposed to listen to you talk about that, he's supposed to say "if this other drug was right for you I would have prescribed it for you." That's what you want your doctor to say.

      The entire time, he knew more about my condition and the available treatments than I could have possibly picked up from commercials or magazine ads.

      Of course. You seem to think that the only source of information for people is television ads. That's just ridiculous. Ads are just one source. You want them stopped so that source is gone. Why? Because you want your doctor to tell you what to do and not have to face questions from his patients about other possible treatments. That's also ridiculous.

      Of course he was receptive to hear how I was feeling and reacting to the medication, but he didn't need to know about treatment options.

      He needed to LISTEN TO YOU, which is what I said. About more than just your symptoms. Apparently he did, but you stick to your guns and think that a system where doctors dismiss patient questions with a curt "I know better" attitude is the right way to do medicine. That's just, well, ridiculous.

    13. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      Why do you even think the words I wrote advocate the doctor dismissing all of the patient's input? I only said that the doctor shouldn't take the patient's advice on treatments.

    14. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      You want them stopped so that source is gone.

      I never said I want them stopped, I said it's sad that they work. In my ideal world, drug companies would simply stop making ads because they wouldn't result in increased sales. Everyone who should be on their stuff would already be on it, and no one who shouldn't be on it would start taking it.

    15. Re:It's Sad That Direct Ads Work by Jaime2 · · Score: 1

      Sorry - "would start taking it" should have been "wouldn't start taking it"

  17. Re:Marketing costs? Do me a favor by rmdingler · · Score: 4, Informative

    Take a look at the SEC filings of a handful of major Pharma companies. Most list 30-40% of revenue as marketing and advertising.

    I think that's a fair number, but it's also likely the obnoxious direct-to-customer ads are a smallish part of that.

    Free medications and perks to doctors, other ad mediums, and even the annual Vegas junket are all likely marketing and advertisement expense.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

  18. curse of the missing monkey hymens continues by Anonymous Coward · · Score: 0

    bad medicine for sure https://www.youtube.com/results?search_query=wmd+medical+experiments

  19. Of course... by Will_Malverson · · Score: 1

    When the doctors are the gatekeepers of information about prescription drugs, that brings back the good old days of free dinners, all-expense-paid conferences, gifts, and hot pharmaceutical sales reps pretending to think that you're clever.

    1. Re:Of course... by Anonymous Coward · · Score: 0

      You mean Tuesday?

    2. Re:Of course... by elal1862 · · Score: 1

      In the age of information, ignorance is a choice. Thanks to the internet, you have instant access to the very same information as your doctor has.
      And it's pretty naive to assume that Big Pharma's marketing department isn't already in bed with you doctor.

    3. Re:Of course... by newcastlejon · · Score: 1

      Thanks to the internet, you have instant access to the very same information as your doctor has.

      ...but none of the wisdom.

      --
      If God forks the Universe every time you roll a die, he'd better have a damned good memory.
  20. Finally by Holi · · Score: 1

    I remember when all that prescription drug advertising began and I knew it was a bad idea in 1997 and it still is today. Way too many patients walk into a doctors office demanding and getting a drug they've heard about regardless if it is the best option.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
    1. Re:Finally by gnupun · · Score: 1

      Why does that need to be advertised?

      Because if a current sufferer of the disease switches from drug X to TV advertized drug Y, the company stands to make tens of thousands of $$$ per year from a single patient.

      I think these drugs are mainly for long-term or mid-term diseases. There's no point advertising for a certain brand of flu-shot because it is short term and therefore, not very profitable to advertise.

    2. Re:Finally by siuengr · · Score: 1

      No, That is why they WANT to advertise the drugs, there is no NEED to advertise them. Patients should not be making decisions on which drugs they use. It only complicates the doctors abilities to properly treat a condition when a patient insist on using a drug that may not be the best for them because they saw it on TV.

  21. Cool - but could we also ban... by RyanFenton · · Score: 1

    Direct-to-doctor marketing? Doctors shouldn't have 'reward' programs for recommending certain brands over others. Then again, the profit motive itself pretty much makes a mockery of the practice of medicine in general. I just don't think the promotion of "awareness" of profitable drugs that this system provides doctors is worth the corruption and fleecing involved.

    Ryan Fenton

    1. Re:Cool - but could we also ban... by moeinvt · · Score: 1, Insightful

      "the profit motive itself pretty much makes a mockery of the practice of medicine in general."

      Because medical professionals should go through years of schooling and accumulate massive amounts of debt so that they can donate their time? Because drug companies should develop new treatments out of scientific curiosity, and medical device manufacturers should be volunteer organizations?

      For profit companies provide the overwhelming majority of the goods and services you use on a regular basis and you typically have an array of choices and various price/quality options. The ONLY reason healthcare is so screwed up is that the government decided to stick it's fat nose into the mix. Since the advent of Medicare & Medicaid, costs have absolutely skyrocketed while quality of results has stagnated. You won't find a similar result anywhere in a profit-driven free market. Only government can engineer such a disaster.

  22. good idea! by freddieb · · Score: 1

    These ads are ridiculous. Most of the products don't even give you an idea what they are for. Your doctor will not be interested in prescribing anything you see in an advertisement anyway. They must be a product of the lobby groups that influence Congress. They are almost as repulsive as lawyer advertisements.

  23. Re:Ban the side effects by rtkluttz · · Score: 4, Insightful

    I'm a conservative libertarian but this is still ridiculous. Why allow drug companies to spend millions (and pass that on to consumers) advertising something that consumers cannot get directly.

    There are alot of things that need to change about our healthcare system but this is one. The only case where consumers should be allowed to override their doctors concerns about drugs and treatments is in cases where there is substantial loss of quality of life involved. When doctors invoke the "do no harm" clause to keep someone from accessing experimental treatments or drugs when that person is terminal or in severely degraded quality of life, its ridiculous. The doctor should be required to pass on knowledge of the risk involved, but should not be allowed to deny access.

    --
    Digital is, by definition, imperfect. Analog is the way to go.
  24. Re:Ban the side effects by Nidi62 · · Score: 2, Funny

    Just please drop the requirements that they have to list the side effects. Eating dinner with kids and having to listen to 4 hour erections and other inappropriate dinner subjects is outrageous.

    Or just stop eating dinner while watching TV shows aimed at middle aged men like Monday Night Football, or My Little Pony.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  25. Re:Marketing costs? Do me a favor by drinkypoo · · Score: 4, Informative

    Wow, grasping at straws here. Whims set the price of medication, advertising is what, 1% of that?

    Here's your sign.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  26. Ah, America... by Anonymous Coward · · Score: 0

    ...a force of its own (and it no longer comes anywhere near to being able to say that they're the best so their system must be correct, either).

    In much of the civilised world, drug companies - which already spend a ridiculous proportion on marketing - don't get to advertise directly to consumers. What would be the point? If anyone needs TV/radio/waiting room advertising to choose a drug, they're not researching properly, and certainly have no expertise over a doctor. You want to research what options are available? Speak to your doctor. Look up health resources published by academic groups, charities, professional associations, and healthcare foundations. Search comprehensive drugs databases. Read support forums for people with various conditions, remembering to think extremely critically while doing so.

    But for fuck's sake don't rely on being spammed with adverts. IT pros, would you choose Windows 10 because you saw it advertised on TV?

  27. Doctor or Dealer by Anonymous Coward · · Score: 1

    As the great Bill Maher once said "Shouldn't your doctor tell you what drugs you need? When you tell your doctor, isn't he just a dealer at that point?"

    1. Re:Doctor or Dealer by NotDrWho · · Score: 1

      That's making the VERY generous assumption that every doctor is working hard to stay up-to-date on the latest drugs and treatments for all his patients' conditions. I would hate to die because I never heard about the drug or treatment that could have saved me (because the company behind it couldn't advertise it and because my doctor hadn't been keeping up with the latest advances).

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
  28. Do you want to pay for advertising? by sjbe · · Score: 5, Insightful

    Its a free country, let them advertise.

    Being a free country doesn't mean we should do whatever stupid thing pops into our head. There are lots of reasons why we shouldn't allow such advertising.

    1) These advertising costs get passed on to patients (read you and me). While I can only speak for myself I have NO interest in paying for advertising for the medicine I am consuming.
    2) Furthermore this sort of advertising creates all sorts of bad incentives for patients to ask about medicines that may not be appropriate for their condition. Most people without medical training demonstrably do not understand what these drugs do nor do they understand the side effects.
    3) Trust me that the doctors are already getting pestered by drug company representatives. Patients asking for medicines too serves no useful societal purpose. It's just drug companies co-opting patients to do marketing for them.

    If people are too stupid to listen to their doctor, they deserve to die.

    No they do not. Just because someone isn't very bright doesn't mean they deserve to die. The entire reason we require prescriptions is because people are easily swayed by fancy marketing and pseudo-science (see homeopathy) for things that don't work or even are harmful.

    1. Re:Do you want to pay for advertising? by gstoddart · · Score: 4, Interesting

      2) Furthermore this sort of advertising creates all sorts of bad incentives for patients to ask about medicines that may not be appropriate for their condition. Most people without medical training demonstrably do not understand what these drugs do nor do they understand the side effects.

      I'm betting most doctors don't either these days, and I'm also fairly sure the only source of this is the marketing material provided by the company -- and I refuse to believe that is accurate or doesn't downplay the issues.

      Doctors can't see the real data on these things, and pharma companies routinely try to pitch it for "off-label" applications they haven't been approved for.

      So, you have marketing to the consumers, marketing provided directly to the doctors in the form of samples of glossy material ... and nobody really has a clue about the effectiveness or real incidence of side effects.

      In a lot of cases, modern medicine as it relates to big pharma is a dog and pony show driven by salesmen and people in marketing.

      The more we remove the pharmaceutical companies from driving decisions around healthcare and determining which products to use the better ... because having the conversation be dictated by multi-billion dollar corporations trying to maximize profits is a terrible idea.

      --
      Lost at C:>. Found at C.
    2. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      Want to watch something really depressing? - https://www.youtube.com/watch?v=YQZ2UeOTO3I - John Oliver's segment on Marketing to Doctors

    3. Re:Do you want to pay for advertising? by JoeyRox · · Score: 1

      Being a free country does actually mean we should be allowed to do whatever stupid thing pops into our head. That's kinda what freedom is about. The history of the universe is littered with stupid decisions, most of which die under the weight of their own stupidity but some which turn out quite ok, such as humans.

    4. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      The entire reason we require prescriptions is because people are easily swayed by fancy marketing and pseudo-science (see homeopathy) for things that don't work or even are harmful.
       
      And yet homeopathy requires no prescriptions.
       
      Does anyone else find it odd that someone got modded to +5 even tho their own arguments is a logic hole in and of itself?

    5. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 1

      I'm betting most doctors don't either these days, and I'm also fairly sure the only source of this is the marketing material provided by the company -- and I refuse to believe that is accurate or doesn't downplay the issues.

      The FDA must approve all materials given to a doctor. Materials must provide a balanced view of potential benefits vs. potential side effects.

      Doctors can't see the real data on these things, and pharma companies routinely try to pitch it for "off-label" applications they haven't been approved for.

      Once again, the FDA must approve all materials and messaging. Pharma reps can be held criminally responsible if they deviate and pitch "off-label" applications. The FDA has performed stings to prosecute those that do.

      So, you have marketing to the consumers, marketing provided directly to the doctors in the form of samples of glossy material ... and nobody really has a clue about the effectiveness or real incidence of side effects.

      As stated above, this is false. The FDA has to approve. Some companies have been caught breaking the FDA's rules, and it usually isn't pretty.

      In a lot of cases, modern medicine as it relates to big pharma is a dog and pony show driven by salesmen and people in marketing.

      The more we remove the pharmaceutical companies from driving decisions around healthcare and determining which products to use the better ... because having the conversation be dictated by multi-billion dollar corporations trying to maximize profits is a terrible idea.

      No arguments here.

    6. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      2) Furthermore this sort of advertising creates all sorts of bad incentives for patients to ask about medicines that may not be appropriate for their condition. Most people without medical training demonstrably do not understand what these drugs do nor do they understand the side effects.

      I'm betting most doctors don't either these days, and I'm also fairly sure the only source of this is the marketing material provided by the company -- and I refuse to believe that is accurate or doesn't downplay the issues.

      I had a wonderful experience a couple months ago in this regard. My wife is pregnant and had severe headaches. Our OBGYN referred her to a neurologist who gave a prescription. The neurologist said that this prescription is generally considered safe for pregnant women, but there's not enough studies for the FDA to say such, so she should check with the OBGYN before taking the drug. Our OBGYN admitted he wasn't familiar with that particular drug, so deferred to a periantologist who confirmed that the drug is safe in 99% of cases.

    7. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      John Oliver is a twat.

    8. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      Our OBGYN admitted he wasn't familiar with that particular drug, so deferred to a periantologist who confirmed that the drug is safe in 99% of cases.

      So, not safe for 1 in 100? Not sure my wife would want to take it, with good reason.

    9. Re:Do you want to pay for advertising? by Anonymous Coward · · Score: 0

      >While I can only speak for myself I have NO interest in paying for advertising for the medicine I am consuming.

      You could say that about any product. You could argue that McDonald's shouldn't be allowed to advertise because it increases the price of a Big Mac. Why not just ban advertising in general?

    10. Re:Do you want to pay for advertising? by DrJimbo · · Score: 1

      You could say that about any product. You could argue that McDonald's shouldn't be allowed to advertise because it increases the price of a Big Mac. Why not just ban advertising in general?

      We don't need to ban it but we sure as hell should stop subsidizing it. Advertising should not be treated as a business expense that can be deducted from taxes, it should be taxed heavily the same way that pollution should be taxed heavily because they are both negative externalities. The rationalization that advertising helps consumers by making them better informed is total bullshit. We all have limited time on earth and limited attention. If someone wants to use my limited time and attention then they should pay me for that. I shouldn't be paying them for it.

      --
      We don't see the world as it is, we see it as we are.
      -- Anais Nin
  29. Really? by Mike+Frett · · Score: 1

    I figured, with all those side effects, nobody would even go near those drugs. I mean, really, are you willing to try that new drug on your toenail fungus with a risk of death attached? What that means is that people during the drug study actually died, a confirmed side effect.

    In any case I think we need to stop with all these sex pills and nonsense drugs and put that money in to treating or curing life threatening illnesses. Aspirin and Penicillin were revolutionary and more beneficial than any of their very minor side effects; we need drugs like those.

  30. AMA is just looking to power grab for its own by NotDrWho · · Score: 2

    WHAT?? An organization representing physicians thinks that only physicians should get to decide what drugs and devices most people hear about???? THE HELL YOU SAY!

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
    1. Re:AMA is just looking to power grab for its own by Anonymous Coward · · Score: 0

      At last a voice of reason. You forgot to mention the insurance industry who likely has its hand in the back of the AMA mannequin to make its mouth move in time with the ventriloquist's voice.

    2. Re:AMA is just looking to power grab for its own by BradMajors · · Score: 1

      You know another way to reduce costs... prohibit physicians from advertising.

    3. Re:AMA is just looking to power grab for its own by fche · · Score: 1

      Another way ... nationalize the industry and pay them slave wages.

  31. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Please shove your precious gun (I'm sure you have one) up your ass and pull the trigger.

    Several times, if necessary.

    You might want to see a doctor about your anger issues.

  32. What about the first amendment? by Anonymous Coward · · Score: 0

    I mean don't the drug companies have the right to peddle drugs over the corporate media thought control complex? This is the first amendment after all.
    On the other hand, the USA is supposed to be the land of the free. So shouldn't the populace be free to kill the executives of these drug companies that are peddling these drugs. I'm just saying, that this seems to be the free market / free society solution to the problem.

    For those that point out that this would be unethical, and against the law, I would counter, that commercially available legal drugs kill more people than the illegal drugs. Out kids are dying at the hands of these legal drug peddlers who only care about profit. Don't give me this crap about the rule of law. Laws and rules mean nothing. Justice is blind, and all she can do is use her scale to see which side has the most gold.

    I am against anymore laws. We need more justice.

  33. Sick of hearing about malfunctioning wankers by Anonymous Coward · · Score: 0

    Tired of being exposed to all the depressing info that folks should talk privately with their doctor about. Big Pharma is disgusting the way they operate.

    1. Re:Sick of hearing about malfunctioning wankers by Anonymous Coward · · Score: 0

      Tired of being exposed to all the depressing info that folks should talk privately with their doctor about. Big Pharma is disgusting the way they operate.

      If you don't hit the mute or fast forward button, you'll be clinically depressed by the end of the evening after listening to all that.

  34. Any advertising costs too much. by sjbe · · Score: 1

    Whims set the price of medication, advertising is what, 1% of that?

    Who cares what percent of the price the advertising is? If it is greater than 0% then it is too much. I have no interest in paying for advertising budgets for drug companies.

    1. Re:Any advertising costs too much. by Anonymous Coward · · Score: 1

      I have no interest in paying for advertising budgets for drug companies.

      Then don't - the same way you can avoid paying for BMW's advertising by not buying a BMW.

      Drugs drop off patent and, if they are popular and effective, generally become available as generics with little or no direct-to-consumer advertising costs embedded in the price. Don't insist on "the brand name" but instead always insist on "the generic" where it exists. Where a generic doesn't exist, discuss with your doctor if there is another drug that is available as a generic or is inexpensive that could treat your condition effectively. Oh, and you might ask if a lifestyle change would be as effective as any drug also.

      Since the patents are applied for long before a drug makes it to market, drugs are only protected by patents for around 10 years after they enter the marketplace. Your "rights" to acquire a just released drug at low prices (i.e., sans advertising costs) are no greater than your "rights" to it were 10 years earlier when it wasn't even in clinical trials yet so was completely unavailable.

    2. Re:Any advertising costs too much. by tepples · · Score: 1

      Without any advertising, how are even doctors supposed to learn of new treatments that work where existing treatments fail?

    3. Re:Any advertising costs too much. by jedidiah · · Score: 2

      > Then don't - the same way you can avoid paying for BMW's advertising by not buying a BMW.

      That's just assinine. These are MEDICAL TREATMENTS we're talking about here. Some of them aren't even a matter of personal preference, there's a very real public safety element to some of them. Tolerating PESTILENCE is a VERY BAD idea.

      Not to mention that these things are monopolies.

      Medical journals cover the extent to which doctors actually need to be informed about this stuff. The rest is just milking a system that's already close to it's breaking point.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    4. Re:Any advertising costs too much. by jedidiah · · Score: 1

      Peer reviewed scientific journals.

      They also have the added benefit of not being an obviously biased source.

      This also works for sufficiently motivated patients BTW...

      --
      A Pirate and a Puritan look the same on a balance sheet.
    5. Re:Any advertising costs too much. by Obfuscant · · Score: 1

      Medical journals cover the extent to which doctors actually need to be informed about this stuff.

      Doctors already work a lot talking to patients, and are expected to be current on everything. When do they find time to read journals on the off chance they might find a reference to a new drug that they can use?

      And when, exactly, is the general public supposed to read those medical journals to see if there is a development that might be beneficial to them? You don't really believe that the doctor is supposed to be the sole source of medical information for patients, and has sole responsibility for keeping them informed of developments, do you?

      For example, my MD made a comment a year or so ago about a new type of drug that can help keep blood sugar levels down. It wasn't ready yet. He hasn't had to waste his time talking with me about it because I saw it advertised (gasp!) and was able to gather the information by myself. And just last night, an ad (gasp!) let me know there is another drug that might be relevant which I can now go look up.

      You see, it is not just his job to manage my health, it is mine, and I have should have the information in a form I can use to do that. That means that an ad that tells me there is something new to study up on is much better than having to find the time to read through medical journals every week looking for references.

      Yeah, I get sick and tired of the "Cialis for ED" soft-porn ads, but not every ad is targeted at or useful to everyone. I also get sick and tired of the Bear Grylls "explosion of pus in my mouth" ad on BBC America, and ads for hamsters driving Kias, but that's life.

    6. Re:Any advertising costs too much. by tepples · · Score: 1

      There's a big difference between an ad saying "ask your doctor about rosacea" and one saying "ask your doctor about ORACEA® (doxycycline)." Otherwise, without any advertising, how are patients supposed to learn that a particular condition is not just a normal part of life that everybody suffers through but is instead treatable?

  35. Re:Marketing costs? Do me a favor by toebob · · Score: 4, Interesting

    You're neglecting compliance. Having worked at a pharma company I saw first hand huge amounts of resources dedicated to running around meeting the whim of every country's various regulatory agencies. Overhead is one of, if not the largest, cost involved.

  36. Re:Ban the side effects by Anonymous Coward · · Score: 5, Insightful

    I'm a conservative libertarian but...

    From your response, it's clear that you're not. And there's no shame in shaking free of the shackles of poor ideology - or any ideology, really.

    Reality is pragmatic, combining good ideas from various philosophies. Be proud to want what works, rather than sticking to labels and ghettoizing yourself into a group just to feel like you belong.

  37. Re:Ban the side effects by Anonymous Coward · · Score: 0

    I disagree with your second statement. While we should afford doctors and patients more latitude in cases where there is little or no hope of recovery, I don't feel that we should require doctors to participate in a treatment when their training/experience tells them is an improper course of treatment. In most cases they invoke "do not harm" because they feel that the requested treatment will not be helpful, or perhaps so on the fringe that it would be unethical to attempt.

  38. Price controls and a ban on doctor kickbacks by Joe_Dragon · · Score: 2

    Price controls and a ban on doctor kickbacks are the real things needed. Also the ad's when you have kids asking what is a erection? then the ad's need to kicked from prime time.

    1. Re:Price controls and a ban on doctor kickbacks by Anonymous Coward · · Score: 0

      then the ad's need to kicked from prime time.

      Or, maybe, you need to use that thing with a lot of buttons on it and a battery in it that fits comfortably in your hand and is probably somewhere near your La-Z-Boy. It's really a pretty simple device. Perhaps if you post a link to a picture of it, someone here can track down the instructions to it and explain how it can be used to change channels (there are actually more channels available than the one that the TV tuned to the first time you turned it on after taking it out of the box - as amazing as that seems) or even how it can be used to (shudder) TURN THE TV OFF or MUTE IT.

    2. Re:Price controls and a ban on doctor kickbacks by Anonymous Coward · · Score: 0

      Artificial price ceilings will result in artificial scarcity. This has been proven MANY times in history.

      If a company invests $X and *can* make $Y, but because of restrictions can only make $Y - $Z - *the company may prefer to invest $X in something else* and therefore you don't get as much of the product as you would.

    3. Re:Price controls and a ban on doctor kickbacks by Anonymous Coward · · Score: 0

      Eliminate the marketing of pharmaceuticals, and you'll automagically control the prices. Sales and marketing make up a bigger outlay than research and development -- which means that, once you exclude profit, they're the biggest component of the cost of the drugs that you buy. The actual drug itself and the research are smaller components of the cost: you're mostly paying for the marketing.

    4. Re:Price controls and a ban on doctor kickbacks by lpevey · · Score: 1

      If kids are old enough to pick up on the comment about erections and ask the question, I think they're old enough for some very basic factual information as a response. Sex is normal, and kids shouldn't have to learn about it from internet porn and misinformed elementary school friends.

    5. Re:Price controls and a ban on doctor kickbacks by ooshna · · Score: 1

      Which would be fine if those commercials were only shown during programs that weren't made for families. Watching something with the kids a commercial comes on. You go tothe kitchen to grab a bite and little Timmy is pulling on your pants leg asking whats an erection b/c if he has one for 4 hours or longer he should go to the hospital

  39. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Just turn off the damn TV while you eat dinner maybe? Or do what everyone else does and use Netflix/Hulu?

  40. Catch-22 by cloud.pt · · Score: 1

    There are a series of ubiquitous problems in the medication scene, thus prescription or not, they're always be controversial: having ads for ANY drug directly targeting the consumer is a bad idea and it raises (some) costs and induces in (some) trivial treatments - that's health care for you in a nutshell, nothing just works, and that's why we have doctors to steer decision, but not to take it for us. For sure one thinks people should ask doctors and pharmacists what's good for what they have, not a TV commercial, and prescription is just a formalization for prone-to-danger drugs.

    The real problem is that limiting the scope of awareness to health professionals (by not marketing to consumers) is also known to cause alarming disparities: Big Pharma abuses "lobbying" all kinds of professionals into their products not by conscience but by introducing benefits to promoters - paid vacation, luxurious conferences and product presentations in fancy hotels with all paid up, commissions for regional sale success, or even direct influence in professional development. They all play a part in Big Pharma's marketing strategy for any drug, a lot more than direct consumer influence.

    I'd rather they make supervision measures of these problems stricter than just taking action on consumer-centric marketing. A good example for something people need awareness about is LASIK: most doctors won't prescribe it, it's not good for the spectacles industry and for insurers to pay up, but most people would have reduced quality of life if it wasn't their own initiative to request for LASIK operations.

  41. Typical Liberal Thinking by Anonymous Coward · · Score: 0

    You have to take a prescription before you know what's in it. If you like your ads, you can keep your ads. Does it really matter at this point if consumers have a choice? What difference does it make?!?!?

    Yet these demoncraps continue to get elected. I'm not buying it.

  42. Obligatory Youtube Video....."the pills I need" by bev_tech_rob · · Score: 1
    --
    You're messin' with my Zen Thing, man.....
  43. this is awesome by strstr · · Score: 1

    but the ban isn't just about users seeking more expensive treatments, it's about them wanting treatment they don't need and also misunderstanding the treatment due to the ads that mislead and cover up all the facts that aren't generally published on them.

    people die from properly prescribed pharma at a rate of 100,000 per the AMA's 2000 published article on the matter. no - these aren't over doses - nor suicides - nor med errors causing it, but the drugs themselves.

    if you want to do some digging for the article I have it hidden away in the articles section on this page - the original AMA published article as well as a site using the same data as a source (search for The Medical System Kills: FDA Approved Drugs Kill Over 100,000 People Annually). oregonstatehospital.net/resources.html

    Psych meds and sleep aids are some of the most widely misunderstood and abused drugs. Want to fix your depression? Take a deadly tranquilizer called Abilify, and get encephalopathy, dystonia, akathisia, and other permanent conditions - and maybe even real depression and anxiety you never get out of. :)

  44. Re:Marketing costs? Do me a favor by gstoddart · · Score: 4, Insightful

    Having worked at a pharma company I saw first hand huge amounts of resources dedicated to running around meeting the whim of every country's various regulatory agencies

    And, by whim, you mean actually checking that the pharma company isn't lying through their teeth about the products?

    There's been enough public instances showing these companies will paint an overly rosy picture of how good a drug is, downplay the incidence of side effects, and otherwise manipulate the data to give desired outcomes.

    So, boo fucking hoo ... compliance is how we have at least some confidence these guys aren't lying their asses off to sell a product which doesn't actually provide the benefits they claim, or which is far more likely to kill you than they claim.

    I don't trust big pharma to ever be honest or have anything but their own profits as a priority. Not even a little.

    --
    Lost at C:>. Found at C.
  45. A broken system by lfp98 · · Score: 1

    There was a time, before the internet, when such advertising was a necessary counterpoint to HMOs influence on doctors to always choose the cheapest solution, but now that the information is out there for all to see, these ads really do nothing to inform, their only effect is to artificially inflate demand for expensive patent drugs. But at the same time, it was the HMOs who first promoted this idea that, once you pay the flat rate for insurance, all your medical needs, including drugs, is taken care of. That sense of entitlement is baked into all subsequent health plans, including the Medicare drug benefit and ACA. A more reasonable alternative comes from an unexpected source: George W. Bush, who early in the the Medicare drug debate proposed that only truly needy patients or those with extraordinarily high drug expenses would get any help from the government. My feeling is that such a system would have worked better to control costs. Patients would decide for themselves whether a drug with a little less of a minor side effect is really worth 10 times as much as an older generic. Seniors, of which I am one, would get used to the idea that pills, and lots of them, are just a normal cost of growing old. Of course, all of this is a trade-off. Anything you do to reduce the possibility of "obscene" drug company profits, including banning advertising, is going to reduce the incentive to develop new breakthrough drugs.

  46. Re:Ban the side effects by Calydor · · Score: 1

    Maybe people should start saying, "I am -generally- an $ideology but -"?

    --
    -=This sig has nothing to do with my comment. Move along now=-
  47. Re:Ban the side effects by Applehu+Akbar · · Score: 4, Interesting

    What medicine really needs is competition, and that is something the AMA, despite that lip service in this announcement, has always resisted. Instead of banning advertising, give patients the right to get their prescriptions filled on the world market, just as we do when we buy electronics from Amazon.

    In 2011 the FDA fined Google half a billion dollars for the crime of letting Canadian pharmacies advertise to Americans. Make the FDA give every stolen dime back to Google, and then slash its budget so it can't pursue any more anti-competitive operations like this. Make the FDA stick to its primary mission of organizing new drug tests, and nothing else.

  48. It's almost a drinking game by RogueWarrior65 · · Score: 1

    Every time you see a drug ad on TV, take a drink. Every time you see a new one, drink the entire drink.

  49. Also beer by Anonymous Coward · · Score: 0

    If tobacco is too dangerous to allow it to be advertised... then the same should be true for alcohol.

    It also doesnt hurt that this would immediately put the NFL out of business :)

  50. Re:Ban the side effects by Pseudonymous+Powers · · Score: 0

    If people are too stupid to listen to their doctor, they deserve to die.

    Well, it seems that, in any field, you should probably listen to the experts if you want to maximize your chance of a positive outcome. Then again, doctors as a profession actually have a worse track record than anybody. For at least six thousand years, people have been saying, "listen to your doctor, he knows what he's talking about", and for about five thousand nine hundred years that's been a mostly false statement and terrible advice.

  51. Big Pharma has a work-around by elal1862 · · Score: 1

    Do you really think that it would make any difference? On this tiny speck of land where prescription drug ads are banned, ads are just as obnoxious, but screaming "There's a NEW drug for $CONDITION, ask YOUR doctor about it!" instead.

    1. Re:Big Pharma has a work-around by dunkelfalke · · Score: 1

      Works fine here. Only OTC drugs are advertised.

      --
      "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
  52. Unintended consequences of compassion by sjbe · · Score: 3, Insightful

    The only case where consumers should be allowed to override their doctors concerns about drugs and treatments is in cases where there is substantial loss of quality of life involved.

    The knock on effects of doing this are worse for society than the problem you are trying to correct. The problem is that you hurt our ability to determine if our experimental treatments actually work.

    When doctors invoke the "do no harm" clause to keep someone from accessing experimental treatments or drugs when that person is terminal or in severely degraded quality of life, its ridiculous.

    Because when the patient takes that treatment that does harm them or doesn't fix the problem (just like the doctor promised it would) then the doctor gets to spend some lovely time in a court room. But that's not the worst thing. If it was just some extra lawsuits we could deal with that. No, THE worst thing is that by doing what you propose we badly hurt our ability to get people into clinical trials to find out if medicines actually work. The simple fact is that to find out if drugs work we have to do trials. This necessarily means that some people are going to die so that more may live. You cannot find out if the treatments actually and objectively work if you allow everyone to get access to experimental treatments in pursuit of improved quality of life. By advocating for free access to experimental unproven treatments you are unintentionally advocating for eliminating our ability to determine scientifically if treatments actually work.

    I think your sense of compassion is admirable but you shouldn't forget about who will be unintentionally hurt by your actions. We all want to help the person we see suffering in front of us but we shouldn't forget the others who will suffer in the future if we act irresponsibly today.

    1. Re:Unintended consequences of compassion by John.Banister · · Score: 1

      So, you're saying that if people aren't part of a "clinical trial" you couldn't possibly record information about whether the treatment actually worked? My now deceased neighbor was part of several clinical trials. She always lied about her drinking and thc consumption, so I don't think that data from clinical trials is necessarily more pure than data from people who try experimental treatments without being a member of a clinical trial would be. Your way isn't the only successful way.

  53. Finally by siuengr · · Score: 1

    Been saying this for years. The worst new offender is the drug for a very specific type of cancer. Why does that need to be advertised?

  54. Important source of medical information by trevc · · Score: 1

    I would never have known I had Restless Legs Syndrome or was at acute risk of getting shingles if it hadn't been for the ads.

  55. But, but... the comic value! by zarmanto · · Score: 1

    What? Why would you ever want to do away with those commercials, when they're so perfectly ripe for comic spoofing?

  56. Re: Ban the side effects by Anonymous Coward · · Score: 0

    ... what? If you don't want to discuss erections over dinner, here's a suggestion: don't.

  57. Never happen by grumling · · Score: 1

    The media will never go for it. Just like campaign finance reform, there's no upside for the infotainment complex. Since they're the ones controlling the discussion (and making all the money) there's 0% chance things will change.

    It is cute how the AMA thinks they have some say in the matter though.

    --
    "Well, good luck finding a judge that doesn't run a bestiality site."
  58. Freedom of speech != freedom to harm others by sjbe · · Score: 2

    No, but it means it should actually be a free fucking country and not a country where you get to put your hand over someone's mouth just because you don't like what they are saying or it's going to cost you money.

    Your freedom of speech does not permit you to harm me fiscally or physically. In this case direct advertising of drugs does both. It drives up the cost of medicine so fewer people can get it and it encourages people to take medicines that they might not actually need. People DIE because of that and you think I'm the bad guy here?

    Spin it how ever you want but you are advocating putting your hands on someone else to shut them up simply because they are saying WORDS.

    Words matter and freedom of speech doesn't mean you get to say whatever stupid thing you want regardless of consequences, especially when people are physically and financially hurt by it.

    1. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0

      > Your freedom of speech does not permit you to harm me fiscally or physically.

      Yea good luck telling that to a food reviewer when he shits all over your food. Also, if you can be physically harmed by words you have some weird medical condition.

    2. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0

      Fortunately, there's a pill for that.

    3. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0


      Your freedom of speech does not permit you to harm me fiscally or physically. In this case direct advertising of drugs does both.

      No, it does not. You are completely free to not spend any of your money on drugs from companies that engage in these practices. Quit trying to throw yourself under the bus and then claim that it was the driver's fault for having his foot on the accelerator while he was driving down the road.

    4. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0

      Wow? Seriously? You actually went down the slippery slope of "you're potential stupid actions could have some esoteric but undefinable harm to me so I'm going to promote controlling a 3rd party" slippery slope? Seriously? Feel free to lump yourself in to the 'stupid group', I don't need you procreating or doing anything that could have any potential harm on the rest of us. You shouldn't be allowed to vote, buy/drive a car, have sex...NOTHING...you're life is demonstrably a potential harm to the rest of us so you should simply be killed.

      WTF do you think we pay doctors for anyway? If a doctor is truly influenced by a patient who can't afford their healthcare to begin with in to proscribing a much more expensive drug with a potential for only a minor increase in benefit over say a generic drug than it's the Dr's that are the problem NOT the Pharmaceutical companies!

    5. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0

      Also, if you can be physically harmed by words

      Shut down all the courts! Financial harm does not exist!

      Personally, I'm against banning people from doing things "because I don't like them", but running around with your head shoved up your ass isn't the way to address the fact that given the freedom to choose things, people make objectively bad choices, like shoving your head up your ass.

    6. Re:Freedom of speech != freedom to harm others by Anonymous Coward · · Score: 0

      You really suck at thinking logically.

      > Financial harm does not exist!

      But I never said financial harm doesn't exist. Of course bad reviews will hurt you financially. But do you have the right to be free from all financial harm? No. Just like you don't have the right to be free from getting your feelings hurt.

      > objectively bad choices

      There is no such thing as an "objectively bad choice". You sound extremely uneducated and belligerent when you make angry false statements like that. It's a good thing that you will never get very far to do much damage with such a lack of mental faculties.

  59. Re:Ban the side effects by transfire · · Score: 0

    I agree with you. I can't understand why so many people are against free speech.

  60. "patients' demands for inappropriate treatment" by Anonymous Coward · · Score: 0

    Um, last I checked, no doctor is required to give a treatment just because a patient demanded it.

  61. Re:Ban the side effects by PopeRatzo · · Score: 4, Insightful

    What medicine really needs is competition

    Medicine already has competition: churches, faith healers, supplement companies, homeopathy.

    And the competition is doing very well. What good is competition when consumers are desperate and sick? If your wife or kid were to get seriously sick and the doctors in the ER tell you that she needs some expensive treatment and she'll die without it, are you gonna say, "Well, let me think about it and call around to see if I can get a better price"?

    The problem with competition in medical care is that the people who need it most are least capable of making informed decisions.

    --
    You are welcome on my lawn.
  62. GOOD by p51d007 · · Score: 1

    I'd be for that! I'm sick of seeing prescription ads, that the side effects take 4 times longer to mention, that the medicine that is suppose to cure you of whatever it is they are hawking. Plus, every one of these ads are for PRESCRIPTION meds. You can't walk into a pharmacy and say give me 30 of these. The DOCTOR has to prescribe it. Plus, these companies are banking on the idea that a consumer, wanting a "quick fix" will go running to their doctor, hounding them to prescribe it.

  63. explaining erectile dysfunction to toddlers by Anonymous Coward · · Score: 0

    I'm sick of penis pill commercials, I don't want to have to explain what the hell erectile dysfunction is. Seriously..this shit needs to stop.

  64. Whither MSNBC? by davebarnes · · Score: 1

    If drug advertising is banned, then MSNBC will disappear from TV land.
    And, if drug advertising is banned how will I know what new disease I have this week?

    --
    Dave Barnes 9 breweries within walking distance of my house
  65. Excellent by The+Eight-Bit+Link · · Score: 1

    I've been saying for a while that I'd pay $5-10 a month to not hear those commercials about gastrointestinal distress or bladder issues, but this is even better!

    1. Re:Excellent by Anonymous Coward · · Score: 0
  66. Moms by PopeRatzo · · Score: 1

    I hope they don't outlaw the Cialis commercials because the milfs they use are hot. Seriously, check it out. They're all hot and frisky.

    It's less entertaining when they get to the litany of side effects, but when they get to "If you experience an erection lasting more than 4 hours...", I like to shout at the TV, "As if!".

    --
    You are welcome on my lawn.
  67. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Do they have a prescription drug for that?

  68. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Well, it'd be a start I guess.

  69. Re:Ban the side effects by Ol+Olsoc · · Score: 1

    What medicine really needs is competition, and that is something the AMA, despite that lip service in this announcement, has always resisted. Instead of banning advertising, give patients the right to get their prescriptions filled on the world market, just as we do when we buy electronics from Amazon.

    I suspect there is more at play here. The advertising world, the drug companies, and the lawyers who look at any medicines listed side effects, and then go on fishing expeditions for lawsuits, have combined to make Television increasingly unwatchable. Where once upon a time, we'd have a lot of different commercials, some times about things we want to buy, now it's an infuriating mess of catheter ads, meds that they spend most of their time telling you how you might become an enraged killer, that women are full time leaky people who need to stuff stuff in every orifice to stop it, ant you really really need to take this probiotic and you will shit beautifully forever, and lawyer ads getting you to sue all the other advertisers. Everything is a disease, everything is a lawsuit.

    And that isn't counting the JG Wentworth money scams or the free knee or back braces.

    It used to be just during the daytime, but now it's crept into the evening hours as well.

    It's pretty easy to go all free market on this shit, but I've almost stopped watching due to that crap, and it's part of television's death march. Maybe it's protecting assholes from themselves. And I'm not talking about the consumers.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  70. Re:television by Anonymous Coward · · Score: 1, Insightful

    It is not only television. Take a look at Readers Digest some time. If you removed just the full page advertising and only those full pages with advertising on both sides of the page, the magazine would be about a third of the published thickness. I see this in all print magazines and have now stopped subscribing.

  71. Even better: Just ban advertising by UnknownSoldier · · Score: 1

    Then we don't have to waste our time fast-forwarding listening to all the sales pitching useless crap that we don't want nor need.

    If something is good enough to be "advertised" by word of mouth, it probably isn't worth it.

  72. Re:Ban the side effects by xxxJonBoyxxx · · Score: 1

    >> there's a mute button on your remote. Learn to use it.

    It's 2015. Where's my "skip" button? Hell, I'd take a "flag this commercial as inappropriate - show me TWO OTHER non-dick-hardening commercials instead" button.

  73. TV Stations... by quetwo · · Score: 1

    One of the side-affects of this will be that we will see more and more TV stations fail. Pharama chew up a lot of ad time, and consequently help pay for a tonne of the OTA TV that we all watch. If all that disappeared, I see a huge hole in the budget for a lot of broadcasters...

  74. Re:Marketing costs? Do me a favor by Anonymous Coward · · Score: 0

    Advertising a drug? How pointless. You're not going to take it unless prescribed anyway, and then you just ask for the generic version by defaiut, so what does advertising get them? Nothing.

  75. Re:Ban the side effects by Applehu+Akbar · · Score: 1

    I'm talking about competition in real medicine, not "alternatives." Homeopaths and other quacks already have a protected fiefdom of their own, covered inn a recent article here.

    Yes, we need exactly the ability to call around and get a better price. Today we do that when we choose an insurance company to do the negotiating for us. For most people, we have nothing but the 'choice' of the insurance company our employer has picked for us. Why can't patients form buying pools to bid for expensive medications on the global market, just as countries with single-payer systems do? This is exactly how the Canadians achieve their low prices. Bulk purchasing shouldn't be reserved for governments, and American consumers should be legally alowed to benefit by being able to get prescriptions filled anywhere they wish.

    You can be sure that if the US were to adopt its own government single-payer system, as Democrats have proposed, that lobbyists would have it restricted to the artificial domestic drug and hospital market, just as the VA and Medicare are now.

  76. Re:Ban the side effects by Applehu+Akbar · · Score: 1

    In an open market the advertisers would realize this, and make their ads more attractive. The FDA prevents them from doing so, and prevents advertisers from offering offshore sources, even of the same compounds.

  77. Finally by Anonymous Coward · · Score: 0

    nuff said

  78. Doctors are not that naive by sjbe · · Score: 2, Interesting

    I'm betting most doctors don't either these days, and I'm also fairly sure the only source of this is the marketing material provided by the company

    Drug company marketing materials are routinely NOT the only source of information. Furthermore doctors are well aware of that information from drug companies is suspect AND unlike you or me they have the training to understand what they are being told. My wife happens to be a physician and she has to interact with drug reps all the time. She regards anything that comes out of their mouth as a lie until proven otherwise by independent sources. Most doctors do not think very highly of drug companies.

    The more we remove the pharmaceutical companies from driving decisions around healthcare and determining which products to use the better ... because having the conversation be dictated by multi-billion dollar corporations trying to maximize profits is a terrible idea.

    I could not agree more.

    1. Re:Doctors are not that naive by josquin9 · · Score: 1

      Actually, there's quite a lot of information available both online, and in the inserts that come in the drug packaging. If more people had a general understanding of statistical terms and concepts, there wouldn't be as great a need for protecting them from the surface-level misrepresentations.

      That said, I agree that people shouldn't have to suffer just because of the state of the educational system in this country at the time when they were coming through it.

      If only we could just get the other AMA, the American Marketing Association, working on the side of good . . .

  79. Re:Ban the side effects by Ol+Olsoc · · Score: 2

    In an open market the advertisers would realize this, and make their ads more attractive. The FDA prevents them from doing so, and prevents advertisers from offering offshore sources, even of the same compounds.

    As much as I would like to believe that, advertising in general is screaming Look at me! Look at me! The only real regulation on the medicine side is that they have to spend a lot of time telling you the side effects, which is alittle off putting. The Lawyers? The people trying to get you to give up an annuity for some instant cash? They are pretty much unfettered, at least in advertising.

    And that's pretty much why I'm saying that there are other factors at work here. Where they are at now - it isn't working, and there is a competitor in town. The intertoobz. So some of the big players like Comcast, they have a vested interest in having people buy their television service. And people are cutting that cable to the point that they are really concerned.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  80. Re:Ban the side effects by TimSchutte · · Score: 2

    I am an unreformed 1960's liberal hippie lefty, and I agree. Advertising prescription drugs to the public is idiotic, and only encourages hypochondriacs.

  81. Re:Ban the side effects by jedidiah · · Score: 1

    > Its a free country,

    Yes, a "free country" where you aren't actually allowed to go out and buy those drugs for yourself.

    If you aren't competent to buy the product yourself, you aren't competent to be advertised to.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  82. Re:Ban the side effects by PopeRatzo · · Score: 1

    real medicine

    Do you think most consumers of health care can correctly define "real medicine"?

    --
    You are welcome on my lawn.
  83. Re:Ban the side effects by Anonymous Coward · · Score: 0


    I'm a conservative libertarian . . ..

    If you want to tell others what to do with their dollars then, no, you are not.

  84. Re: Marketing costs? Do me a favor by Anonymous Coward · · Score: 0

    The point is awareness over competitors anyway. Sure you need a car but which one?

  85. Mommy's Little Helper - Valium by Anonymous Coward · · Score: 0

    Just like the stopped the Adverts for Smoking they need to prevent these "For Profit" Pharma Companies from advertising their products direct to the consumer. If it requires a Prescription, then they should not be allowed to advertise it to me. I'm not a doctor, thus I can't prescribe it, so I don't want to see it. Hell it might even have saved Michael Jackson's life if he didn't know about many of the damn drugs he asked his doc for.

  86. Paywall by tepples · · Score: 1

    Peer reviewed scientific journals.

    In other words, doctors would have to pay for an expensive subscription to look at ads.

    1. Re:Paywall by jedidiah · · Score: 1, Troll

      You people really are terribly clueless for all of the noise you're making about this subject.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    2. Re:Paywall by Obfuscant · · Score: 1

      In other words, doctors would have to pay for an expensive subscription to look at ads.

      No, of course not. They're expected to live near enough to a library that has a subscription and take an hour or two out of their schedule every few days to run over to peruse the journals for interesting stuff.

      Just like Joe Sixpack is supposed to, and if the library is good they'll also have a medical dictionary to translate the big words into stuff the layman can understand.

      It's the most productive use of everyone's time, after all.

    3. Re:Paywall by LVSlushdat · · Score: 1

      I've found that WebMD is a good resource to find out what to "ask your doctor" about.. I judge it FAR more reliable than television ads paid for by "big pharma"....

      --
      THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
    4. Re:Paywall by Obfuscant · · Score: 1

      I've found that WebMD is a good resource to find out what to "ask your doctor" about.

      What do you ask WebMD about? And do you have to go wander about WebMD every three days, every week, every month, to find out the new stuff? Sounds a lot more ineffective than having a pointer pop up on the telly bringing something new to your attention so that you can THEN go to WebMD and wade through their website looking for data.

      Personally, I've found WebMD very unfriendly for simple information.

    5. Re:Paywall by jedidiah · · Score: 1

      No. This stuff is all online and not that expensive to access.

      Like I said, well motivated patients will keep up with this stuff. It's like a hobby. So this stuff can hardly be a burdensome expense for doctors.

      Never mind the fact that Doctors aren't exactly suffering from poverty. A few journal subscriptions would be like a drop in the bucket compared to their med-mal premiums. It's a business expense like anything else including their medical billing service.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    6. Re:Paywall by drinkypoo · · Score: 1

      In other words, doctors would have to pay for an expensive subscription to look at ads.

      Except obviously publishing in open-access journals means more doctors will see your ads, and also that doctors also have to pay for an expensive subscription to stay current.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  87. Nothing will come of this by Anonymous Coward · · Score: 0

    Half the commercials on television are for drugs, so the corporate owned media is not going to report on this.

    Your local/state/federal representatives are funded by Big Pharma, so they won't do anything. Yes, even local elections are now getting funding from Big Super PACs.

    Banning direct advertising is the right thing to do, but we don't do the right thing very often when there's so much money involved.

  88. Ask your partner by Anonymous Coward · · Score: 0

    WHAT no more twin bathtubs?

  89. Re:Ban the side effects by oh_my_080980980 · · Score: 2

    Listen Potsy, dryg companies were banned from advertising prescription drugs. In the early '90s the ban was lifted. Since then drugs companies have spend an enormous about of money on advertising and next to nothing on R&D. Time to re-institute the ban. You can't buy the fucking drug without a prescription! So it's pointless.

  90. THANK YOU! by oh_my_080980980 · · Score: 1

    Now if this could really happen. Sick do death of the ED drugs. Not too mention it seems a lot of the drugs will kill you first before fixing the problem.

    1. Re:THANK YOU! by moeinvt · · Score: 1

      "Sick do[sic] death of the ED drugs."

      How long have you been taking them?

  91. Re:Marketing costs? Do me a favor by shmlco · · Score: 1

    Which begs the question as to why bribing doctors should be allowed....

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  92. Re:Ban the side effects by rogoshen1 · · Score: 1

    because the market would absolutely, positively NOT be flooded with Chinese melamine tablets masquerading as antibiotics.

    I kind of like the stringent standards that the FDA imposes on prescriptions; really this sounds more like a patent/IP issue; drug companies are able to restrict the manufacture of generics for years, thus artificially keeping prices high.

  93. Re:Ban the side effects by PopeRatzo · · Score: 2

    No matter the subject, gotta use the opportunity to hate on Christians. As long as you get a mean and sarcastic jab in, then I guess you've made the world a better place. Is that about it? Note in this case though, how the hater throws hippies in with the fundamentalist Christians.

    How do you see hate in my statement?

    You sound like the type that also sees hate in a red coffee cup.

    --
    You are welcome on my lawn.
  94. Deaf lobby conspires to ban cochlear implants! by Anonymous Coward · · Score: 0

    > the American Medical Association has called for a ban on direct-to-consumer ads for prescription drugs and implantable medical devices

    This is nbot about medicine pills, this is a conspiracy by the deaf lobby. Deaf people think they have a right to keep their children deaf, to perpetrate misery forever and thus want to ban cochlear implants! They think their silly handwaving is a "culture" under attack, even though they are just luddites with a disability who refuse the cure! Blind people pray every night that science soon be able to help them the same way, but the dumb and superstitious deafs refuse with hubris what human wisdom has brought them. There is a reason deafs are not tolerated by the majority, while everybody is helpful towards the blind.

    (The problem is, America has a lot of born deaf people, because of the massive in-breeding that took place in tightly closed jewish and fringe-protestant settlements, with a resulting deterioration of their genetic heritage. For whatever reason, these communities have a disproportionally large and very unhealthy political influence in the USA.)

  95. Why do you think doctors want ads banned? by Comboman · · Score: 1

    Price controls and a ban on doctor kickbacks are the real things needed.

    I suspect this is what's really driving doctors to want the ads banned. In the old days, pharma companies would "market" to doctors (i.e. kickbacks) to promote their drugs. Now they've cut out the middleman and market directly to the consumers.

    --
    Support Right To Repair Legislation.
  96. AMA needs to do some reading. by jcr · · Score: 1

    They should start with the first amendment to the US constitution. Any statute that bans advertising is unconstitutional on its face.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:AMA needs to do some reading. by Anonymous Coward · · Score: 0

      Try starting with the preamble instead of the first amendment:

      "promote the general Welfare"

      There are specific laws limiting speech for this reason:

      1) It's illegal to yell "fire" in a crowded movie theater
      2) Tobacco advertising is also highly regulated (e.g. most of it is illegal): https://en.wikipedia.org/wiki/Tobacco_advertising

      Thank goodness YANAL.

    2. Re:AMA needs to do some reading. by Anonymous Coward · · Score: 0

      You know, I thought you were smarter than that, given that you usually have something sensible to say. You've jumped the shark on this one though, IMHO.

    3. Re:AMA needs to do some reading. by jcr · · Score: 1

      promote the general Welfare

      I see that like most people, you have no idea what that phrase means in law.

      What it means is that the constitution is required to benefit the whole country, not specific individuals or groups. It's not carte blanche to enact any and all legislation that some idiot legislator believes is a good idea.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    4. Re:AMA needs to do some reading. by jcr · · Score: 1

      Fuck you too, snowflake. If you think I'm wrong, then try to make your point.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  97. Too many questions by Anonymous Coward · · Score: 0

    Notice how all of the advertisements for prescription drugs tell the viewers: "Ask your doctor about _________" ?

    The doctors are probably getting tired of all the questions. Most people have at least a few months, if not a year, between office visits. Over that amount of time, the average TV viewer probably accumulates a list of about 50 different drugs to "Ask their doctor" about.

  98. FINALLY! by whitroth · · Score: 1

    I was truly annoyed, years ago, with the first stupid ads for "the purple pill", "ask your doctor"... with NO verbiage as to what the pill was *for*. A *lot* of ads for prescription drugs are like that. And for the others... go read the PDR on one you might think would help you, and then look at all the contraindications. Why the hell would you even ask your doctor if he's already prescribing something else for you?

    Asking the doc about other drugs, if the one(s) your on is reasonable, asking them for one specific drug, that they may have already written off, is not.

    It's like an ordinary user of Windows making suggestions as to how to administer a Linux server.

    And the ad budget for that crap raises the price of the drug above and beyond what the execs "need" for their annual bonus.

                      mark

    1. Re:FINALLY! by Obfuscant · · Score: 1

      Why the hell would you even ask your doctor if he's already prescribing something else for you?

      Because you might feel that a different drug will have a different impact on your life. For whatever reason. It's your life, shouldn't you have input into the decision?

      It's like an ordinary user of Windows making suggestions as to how to administer a Linux server.

      Nope. It's like the owner of a linux server making suggestions to the admin on what software he wants installed.

      The doctor is not the one in charge of your health. You are.

      And the ad budget for that crap raises the price of the drug above and beyond what the execs "need" for their annual bonus.

      You realize that the purpose of advertising is to increase sales, and that if any company (pharma, car, soft drink, anything) doesn't get the money they put into advertising back through sales then they don't advertise.

    2. Re:FINALLY! by whitroth · · Score: 1

      Um, no. Let's start out with what the hell do you know about the ->PRESCRIPTION- drug being advertised? Are you just going to google it, and see what Dr. Oz says about it? I mean, really, what do you know about any prescription drugs, other than what you're taking... and most people have no clue at all, other than "I take some kinda red pill for sump'n".

      And the ads don't tell you anything (right, you actually read all of that 1pt type, and understand it all).

      It's not free speech, it's garbage. And until the mid/late nineties, it was banned. How has such advertising helped you, personally?

                        mark

    3. Re:FINALLY! by Obfuscant · · Score: 1

      Um, no. Let's start out with what the hell do you know about the ->PRESCRIPTION- drug being advertised?

      You mean after I go online and look up the prescribing information, the mechanism of action, the contraindications and potential side effects? Why nothing at all. No, it is impossible for anyone who isn't a doctor to find out this stuff.

      Are you just going to google it, and see what Dr. Oz says about it?

      Why would I care what an idiot who has nothing to do with me or my life says about it? I've watched about ten minutes of that fellow's TV show and it was easy to determine that he was a hypocrite who is in it for the money. As I recall, it was two segments back to back where one said carbs are good, the next was carbs are bad. Both were simplistic nonsense.

      I mean, really, what do you know about any prescription drugs, other than what you're taking...

      Quite a bit, thank you.

      . and most people have no clue at all, other than "I take some kinda red pill for sump'n".

      So what? So they bring up drug X with their doctor and he tells them it either isn't appropriate or that it is. They don't just run out and buy a buttload of it and start popping it like candy. I mean, there are a lot more ads of other kinds that ought to be banned if you are concerned that some of the people who watch them are too stupid to use the products being sold properly. You know, you can choke to death on a whopper if you don't eat it right, and if you can't swim then going out in a boat can be deadly. And if you are a klutz and you buy a knife from one of those infomercials that sell 300 knives for $10, you could DIE! Ban that infomercial because of stupid people?

      And the ads don't tell you anything (right, you actually read all of that 1pt type, and understand it all).

      A lot of the ads tell you quite a bit, and even if they don't tell you everything there's this wonderful new invention called "the interwebs" where you can go look stuff up. For example, there are two new drugs for type II diabetes which act by inhibiting glucose re-uptake in the kidneys. The ads are actually pretty clear about what they do, and hypoglycemia is clearly stated as a potential side effect. The web has more on them, but you'd never be able to google for them because you wouldn't guess their names.

      It's not free speech, it's garbage.

      Oh, please. It saves a lot of people a lot of time having to scour the web for everything that might be new and gives them a name to go look up. It's very much harder to find out about a new drug if you don't even know its name.

      And until the mid/late nineties, it was banned.

      And then we stopped treating the people like morons and doctors like Gods and removed the ban. If you haven't noticed, there are lots of things that used to be done a certain way that we don't do that way anymore. The fact it was banned is irrelevant; the fact the ban went away is a bit more.

      How has such advertising helped you, personally?

      It has let me know the existence of specific new drugs that I can go research and consider suggesting to my doctor as replacements for current prescriptions, without me having to spend countless hours repeatedly looking online to see what might have popped up in the last month. It's a "push notification", like the AOL "you've got mail" announcement that relieves people from the task of looking at their mailbox every ten minutes to see if anything new has come in.

      There's an ad I saw just last night for a new drug that could be a replacement for one I'm taking now. From information in the ad itself I am pretty sure that it isn't appropriate, but I want to know its mechanism of action so I can see if there might be something else in the pipeline that is appropriate. I had never heard of it before, and my doctor

  99. Re:Ban the side effects by penguinoid · · Score: 2

    Maybe he thinks that freedom from being manipulated into making bad health choices is more important than freedom to manipulate someone into making bad health choices for profit?

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  100. No way! by WheezyJoe · · Score: 2

    How else will you learn that the miracle drug you saw advertised a week ago is causing death and injury worthy of substantial compensation?

    Week one: "Hoomirratt has made a difference in my lung function!"
    Week two: "This is an Important Announcement for people who took Hoomirratt, or their grieving loved ones."
    Two shots if both ads are running at the same time.

    --
    Take it easy, Charlie, I've got an Angle...
  101. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Why allow drug companies to spend millions (and pass that on to consumers) advertising something that consumers cannot get directly.

    "Congress shall make no law ... abridging the freedom of speech, or of the press..."

    What do you propose to do? Personally I rather like the idea of free speech and a free press.

    I'd also be curious as to your position if there was a proposed law such that it was now forbidden to talk about things like deaths at the hands of police officers.

  102. Re:Ban the side effects by Anonymous Coward · · Score: 0

    Its a free country, let them advertise. Just please drop the requirements that they have to list the side effects.

    People love to sue. By listing (possible) side effects, the drug companies limit their liabilities. I always find it ironic that most anti-depressants can cause an increase of suicidal thoughts. Even funnier is that sleep aids are required to warn that they "may cause drowsiness".

    Eating dinner with kids and having to listen to 4 hour erections and other inappropriate dinner subjects is outrageous. If people are too stupid to listen to their doctor, they deserve to die.

    Where do you live to get that kind of advertisement during dinner? I haven't seen ED commercials before 20:00 over here.

  103. Re: Ban the side effects by bill_mcgonigle · · Score: 3

    It's the AMA that has the defacto monopoly on accreditation of new medical schools. There have been a few built but nothing close to the rate necessary to keep up with demand. Why? To improve physicians' salaries.

    This not only costs money, but lives

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  104. Re:Marketing costs? Do me a favor by jopsen · · Score: 2

    R&D costs are 10% and manufacturing is often negligible, so marketing costs (direct and indirect) are nearly 90%.

    That's all waste that we are paying for. Marketing doesn't add value to a product. Most countries have figured that out and banned it.

    It's not banned because it's a waste of resources, it's banned in most other countries because it's dangerous to manipulate people into thinking drug X, Y and Z will save you.

  105. Network TV might Collapse by WheezyJoe · · Score: 1

    Pharma ads have been growing like weeds in TV spots, pushing aside old stalwarts like cars and beer. Even better for the networks, pharma ads tends to be long, 60 seconds or even more, easily filling ad space, including some of the most expensive ad space a network sells (like the Evening News). If they all went away, big revenue for the big networks would go up in smoke.

    Of course, I'd love it. Save me from having to skip over them all the time, 'cause they're horrible, the way they show idyllic scenes of fantasy family life while a voice-over rattles off legaleze and side-effects. Good drinking game, take a shot every time you hear the phrase "can lead to death".

    --
    Take it easy, Charlie, I've got an Angle...
  106. Re:Marketing costs? Do me a favor by BradMajors · · Score: 1

    Take a look at the SEC filings of a handful of major Pharma companies. Most list 30-40% of revenue as marketing and advertising.

    The same percentage as in most other industries. Companies that build and sell medical devices that are never sold or marketed to patients spend about the same percentage.

  107. AMA = Doctor's Union by cnaumann · · Score: 1

    The AMA was founded by doctors. It's main purpose is to promote the welfare of doctors. That is not good or bad thing, but it is a very useful to keep that mission in mind when you hear the AMA speak.

    The first question I would ask is that if the AMA is really concerned about health care costs, why does it not push harder to make more drugs like birth control pills available over the counter without a prescription? Or streamline the prescription process for drugs that low potential for abuse or for causing harm (most ED drugs)?

    The second question I would have to ask is why is a better-informed consumer a bad thing? If the ads are incorrect or misleading, that obviously need to be addressed, but other than that, why would a patient hearing about a possible new treatment option be a bad thing? Are we not supposed to ever question our doctors? Is a doctor's time really so valuable that they cannot explain treatment options?

    There are some serious 1st Amendment issues here as well. 30 years ago, you could have made the argument that public airwaves are a limited resource and that the government should have some say in their use. With cable, that is no longer true. You really have to show that drug ads are a major concern for public health like the cigarette ads were. The fact that drug ads annoy doctors is not a good enough reason.

  108. Doctors like being Marketed to by spencerogden · · Score: 1

    Cynical translation: Advertising to consumers should be illegal, that way only doctors can be advertised to, in the form of kickbacks and invitations to "conferences".

  109. Re:Marketing costs? Do me a favor by cellocgw · · Score: 1

    Which begs the question as to why bribing doctors should be allowed..

    In fact, it pretty much isn't any more. Even free lunches are banned if there's no "invited speaker." OTOH, lots of MDs get rich by investing in drug companies or by opening their own treatment (or MRI, or colonoscopy) centers and then sending their patients there.

    And quit misusing "begs the question," m'kay?

    --
    https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
  110. Re:Ban the side effects by Applehu+Akbar · · Score: 1

    The AMA's working hypothesis is that we're all stupid. This applies to many consumers in any given area, but who are they to prevent the rest of us from exercising intelligent choices? After all, it's not that consumers are going to suddenly start doing their own doctoring, any more than we fix our own computers or work on our own cars. Today's world gives us a huge range of choices by default, except in areas where a monopoly has infiltrated the legal system and prevented us from exercising choice.

    We've started Ubering our cab rides now, and the sky has not fallen. Time to disrupt a far more pervasive and pernicious monopoly than the one we get a taxi ride from once a year.

  111. Protecting everyone from themselves (and fraud) by sjbe · · Score: 1

    If more people had a general understanding of statistical terms and concepts, there wouldn't be as great a need for protecting them from the surface-level misrepresentations.

    The simply fact is however that most people have very poor understanding of statistics and worse understanding of biochemistry, physiology, drug interactions, etc which are important when evaluating medicines. If people buy snake oil like homeopathy do you really think they are going to look objectively at real medicines? Even fairly smart and ostensibly well educated people buy into pseudo-science and quackery on a routine basis.

    That said, I agree that people shouldn't have to suffer just because of the state of the educational system in this country at the time when they were coming through it.

    It wouldn't matter if we had the best educational system possible. Some people simply aren't very bright and are easily taken advantage of and no amount of education will fix that. We have to protect everyone, not just the high achievers.

  112. Cartel calls for competition to be silenced by Anonymous Coward · · Score: 0

    Doctor's Cartel attempts to silence organizations providing alternate sources of information. News at 11. Seriously, you don't have to be smart to be a doctor, and you certainly don't have to stay up on much of anything to remain a doctor, just pay your annual $3700 for a conference in Key West or Aspen, depending if you want the beach or skiing. This is merely the doctor's cartel trying to make sure a larger fraction of healthcare dollars go to them. Nothing more.

  113. Re:Marketing costs? Do me a favor by Anonymous Coward · · Score: 0

    And quit misusing "begs the question," m'kay?

    Actually, it is a stupid wording for a label. We should just give "begs the question" up for the plain reading so many people use, and strictly use the term "circular reasoning" for arguments that depend on their own statements as proof.

    Posting anon because of mods above.
    I'm New Around Here

  114. Re:Competition by John.Banister · · Score: 1

    I have to agree with you. One happy result of calling around about the price, is that you'd actually learn the price! Try and get a total cost quoted up front from the medical profession now.

  115. Re:Ban the side effects by Jawnn · · Score: 4, Insightful

    Hey dumbass. There's an "engage" button on your brain. Learn to use it. I know, I know it hurts like hell, but your really need to take the time to understand the things you read. The medical community, in what I must say is a rather surprising move, is telling us that the over-the-top marketing of expensive prescription drugs is a bad thing for their patients. They should know, better than Big Pharma, better than government "regulators" who've allowed this mess to happen, and certainly better than you.

  116. Re:Ban the side effects by PopeRatzo · · Score: 1

    After all, it's not that consumers are going to suddenly start doing their own doctoring, any more than we fix our own computers or work on our own cars.

    I fix my own computer and work on my own car. I don't do my own doctoring. I'd bet more than a few Slashdot readers fix their own computers and work on their own cars.

    We've started Ubering our cab rides now, and the sky has not fallen.

    I want you to think about why "Uber for Medicine" is a really bad idea. I bet if you give it a few minutes, you'll come up with some very good reasons that we really don't want anything like Uber for Medicine.

    --
    You are welcome on my lawn.
  117. Re:Ban the side effects by zieroh · · Score: 1

    Medicine already has competition: churches, faith healers, supplement companies, homeopathy. And the competition is doing very well.

    The competition may be doing well, but it's not doing very much good.

    --
    People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  118. This makes Smiling Bob, sad. by Anonymous Coward · · Score: 0

    This makes Smiling Bob, sad.

  119. Confusing acronym by neminem · · Score: 1

    I was wondering: whose AMA was it, and why is slashdot linking directly to reddit now?

  120. If this is substantively as it sounds,... by spads · · Score: 1

    ...I think it is one of the most bloody f-g amazing things I have heard in a good long while.

    Previously I have seen the AMA as being definitely part of the problem (and maybe this is just damage control in the face of Obamacare, etc?), and their (medical) side being part of the problem is much, MUCH worse than all of the business elements which are (e.g. insurance, pharmaceutics, etc.).

    --
    Bukowski said it. I believe it. That settles it.
  121. Re:Ban the side effects by T.E.D. · · Score: 4, Insightful

    I'm talking about competition in real medicine,...Yes, we need exactly the ability to call around and get a better price.

    I don't see how that could possibly work. As someone with a family of 5, almost all of my encounters with the US medical system are along the lines of "OMG, we have to go to the hospital NOW." or "your {relative} had an accident, and was taken to {hospital X}" (which is almost always the nearest one physically capable of performing the required service). Nowhere in there is a good opportunity (and sometimes any opportunity at all) to shop around for a better ambulance service or emergency health provider.

    This is what economists call a "captive market". In such a market, there can be no real competition. Everything is a "take it or leave it" proposition. Against life-or-death choices, that's no choice at all. So this pretend "free market" ends up just being a system to allow providers to make however much they think their unfortunate users can afford.

    Yes, for non-emergency things its different, but its the emergency services that are costing all the money.

    In general you physically can't have a free market in health care. Basic economics says its not an option.

  122. Doctors with borders by tepples · · Score: 1

    Doctors are expected to live near enough to a library that has a subscription

    I thought doctors were expected to live near their patients, even if those patients live far from a library. Or do I misunderstand the meaning of the name Doctors Without Borders?

  123. Ban all drug ads (and lawyers, too) by reboot246 · · Score: 1

    For those of you old enough to remember, there was a time, not too long ago, when prescription drugs were not allowed to be advertised on television. We should ban them again, along with ads from lawyers (they used to be prohibited from advertising, too). It's not a matter of free speech - we ban tobacco companies from advertising on television - it's a matter of public good.

    Today we have patients going into their doctor's office and demanding a drug they've seen advertised on television, BEFORE they're even examined to determine what's wrong! If they don't get what they think they need, they go to one doctor after another until they do, and sometimes the medicine they think they want is either not effective or dangerous.

  124. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  125. Re:Marketing costs? Do me a favor by tinkerghost · · Score: 2

    Advertising a drug? How pointless. You're not going to take it unless prescribed anyway, and then you just ask for the generic version by defaiut, so what does advertising get them? Nothing.

    Quick question... exactly what color is the sky on your planet?
    Follow up question .... do unicorns really fart rainbows?

    1. Sexy woman poses for the camera.
    2. Offers a stiffer dick.
    3. Thousands of idiots rush to their Dr demanding pill of the week.
    4. $$$$

    If you don't believe it, just think how effective SPAM is - and we KNOW whatever junk is being peddled by random emails is junk, but people buy shit from the places paying SPAMers by the truckload.

  126. Re:Marketing costs? Do me a favor by tinkerghost · · Score: 1

    seriously, does

    1. not work right anymore?
  127. Re:Ban the side effects by LVSlushdat · · Score: 1

    I have seen an ad for a drug on one of the national tv channels then immediately following that commercial was a lawyer commercial, advertising that if you'd taken THE SAME DRUG IN THE PREVIOUS COMMERCIAL and had experienced the listed side effects, you should call "1-800-BADDRUG", and you might be entitled to substantial compensation... All I could do was shake my head at this.. I wonder if the station/network got their asses chewed for that slipup.....

    --
    THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
  128. Re:Ban the side effects by KGIII · · Score: 0

    I bet if you give it a few minutes, you'll come up with some very good reasons that we really don't want anything like Uber for Medicine.

    You have more faith than I do. I'm not entirely sure that they *can* come up with a few reasons as to why it is a bad idea.

    --
    "So long and thanks for all the fish."
  129. Re:Ban the side effects by KGIII · · Score: 0

    The worst part is that they probably self-identify as Libertarians. At times, it makes my life kind of tough.

    No, folks... Medicine is one of those *important* things. Medicine is not something you trust to the ethics of the business - and yes, medicine is a business. No, the INVISIBLE FUCKING HAND IS A LIE! Err... Now that I have that out of me...

    As a Libertarian, please understand that not all of us are dysfunctional or mentally retarded. Most of us recognize that a single pure-form ideology is not now, nor ever, going to be possible without being a totalitarian State. Most of us recognize the commons and the need to protect that - without leaving adequate rights in the bowl, how can we ensure that everyone gets their share of those rights?

    I'm not so sure about the "most of us" any more. I'm so calling the "No True Scotsman" thing right now, however. I've seen more than one person say, "I am no longer a Republican, I'm a Libertarian now." They didn't actually change their ideology. They just were too embarrassed to be associated with the party any longer. I think it's a semi-valid claim and not, necessarily, a fallacy.

    --
    "So long and thanks for all the fish."
  130. Re:Ban the side effects by LVSlushdat · · Score: 1

    I'm an unreformed 1960s conservative and I agree... Holy Shit.. A conservative and a "leftie" agreeing on ANYthing? Has hell frozen over??? Listening to some of the side-effects of these drugs, you'd wonder why ANYONE with half a brain would ever take them.. Then of course you have a lawyer commercial next that tells you if you take these drugs and experience any of the side effects, "You may be entitled to substantial compensation"... All you can do is shake your head at the sheer stupidity...

    --
    THANK YOU, Edward Snowden!! Americans owe you a debt of gratitude (whether they know it or not..)
  131. Re:Marketing costs? Do me a favor by avandesande · · Score: 1

    I think the OP was talking about compliance in all phases of drug development and distribution that go well beyond marketing. They are extensive and expensive!

    --
    love is just extroverted narcissism
  132. The effect of these ads isn't all bad by Anonymous Coward · · Score: 0

    These ads support television shows that greybeards like me enjoy.

    We're an unwanted demographic for most advertisers.

    Without them there will be fewer "Longmires" and more "Pretty Little Liars."

  133. Re:Ban the side effects by david_thornley · · Score: 1

    No, the INVISIBLE FUCKING HAND IS A LIE!

    And you're trying to tell us that nobody gets fucked by the invisible hand?

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  134. Re:Ban the side effects by Ol+Olsoc · · Score: 1

    I have seen an ad for a drug on one of the national tv channels then immediately following that commercial was a lawyer commercial, advertising that if you'd taken THE SAME DRUG IN THE PREVIOUS COMMERCIAL and had experienced the listed side effects, you should call "1-800-BADDRUG", and you might be entitled to substantial compensation... All I could do was shake my head at this.. I wonder if the station/network got their asses chewed for that slipup.....

    I think that is the television version ot the internt's Tailored web experience.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  135. Re:Ban the side effects by towermac · · Score: 1

    What, I missed a joke or something? Did you not say that churches compete with, and so are somehow against, modern medicine? And you said that they are doing well at it.

    Modern medicine, which saves countless lives, is somehow opposed by the church, who then, logically, would want people to die.

    Explain to me how that it is not hateful.

  136. Re:Ban the side effects by PopeRatzo · · Score: 1

    Did you not say that churches compete with, and so are somehow against, modern medicine?

    Compete with in the sense that there are people who choose to go light a candle or pray to Jesus instead of getting medical treatment. Educated people, too. It's more common than you'd think, especially with cancer. Chemo can be so onerous as to make people choose faith over medicine. The churches are not "against" modern medicine (well, most of them aren't). But for some people, they represent an alternative. And with medical care so expensive, I'll bet it's an alternative more people choose than you might care to admit.

    Modern medicine, which saves countless lives, is somehow opposed by the church, who then, logically, would want people to die.

    That's all coming from your own head. Nothing I said indicates any of it.

    --
    You are welcome on my lawn.
  137. Citizens United by Anonymous Coward · · Score: 0

    But drug companies have a First Amendment right to free speech.

  138. Not the real problem by Anonymous Coward · · Score: 0

    Step 1 in fixing american healthcare is stopping big pharma advertising to and incentivising doctors.
    Step 2 is making them list the NNT and the chance of major side effects as percentages of the same pie, on the front of the packet and on all ads.

    I'm a brit, but I have to say banning consumer advertising seems unamerican. Just make them provide enough information to make the purchase an informed decision.

  139. Re:Ban the side effects by KGIII · · Score: 1

    Only if they pay the invisible hand the appropriate, agreed upon, fair market value for finger fucking.

    --
    "So long and thanks for all the fish."
  140. It's about damn time by Anonymous Coward · · Score: 0

    Thank god. Pharma companies spend way too much on advertising. It's a waste of money, effort and time that is better spent working on something like, I don't know, curing cancer? If they have a good product, it will sell itself without overpriced commercials featuring a cartoon version of toenail fungus and overpriced Hollywood personalities.

  141. Re: Ban the side effects by valdezjuan · · Score: 1

    I'd +1 the insightful if I had the points!

  142. Should be illegal by Anonymous Coward · · Score: 0

    Personally I think it should be illegal to provide a drug to the public where the side effects outweigh any benefits. I'm tired of hearing ads that start "Do you have trouble going to sleep?" with the remainder of the ad fast talking through a list of scary side-effects "Can cause cancer in laboratory animals, may increase suicidal tendencies, can cause total renal failure, liver disease and increased chance of heart attack." This is an old joke, but it is still funny. https://www.youtube.com/watch?v=mYodDH4qZQo

  143. Patients can be smarter then doctors by Anonymous Coward · · Score: 0

    What about the people who have dealt with their illness for 20, 30, or 40 years and know more about the subject then the majority of doctors? You can't just assume that doctors know more then patients.

  144. Re:Ban the side effects by Applehu+Akbar · · Score: 1

    Prearranged insurance is our only way of negotiating on emergency services. We just need a wider choice of insurance companies. Don't try to sidetrack this as some sort of plea for ideological purity either; the ACA with its insurance markets actually gives us choices we didn't have before, and why not try a single payer system for those parts of the medical system already controlled by government? If Medicare could save by buying medications in bulk as the Canadian system does, let's try it. And if this does prove more efficient, why not let consumer buying clubs enjoy the same savings?

    Competition in medicine doesn't have to mean throwing poor children into snowbanks. Because medicine is a basic need, I don't expect to see the percentage of charity and governmental presence in it change, but all parties, public and private, will save if we use competition to lower costs.

  145. Re:Ban the side effects by Applehu+Akbar · · Score: 1

    This is the economics equivalent of screaming "denier" at anyone who quibbles about the fine points of AGW theory. No, the whole idea of open markets and competition was not dreamed up in 1930 by that one Russian chick who all the liberals hate. It is as old as the human species.

  146. Re:Marketing costs? Do me a favor by Actually,+I+do+RTFA · · Score: 1

    Free medications and perks to doctors, other ad mediums, and even the annual Vegas junket are all likely marketing and advertisement expense.

    That's about 87% of marketing expenses. And those should be even more restricted.

    --
    Your ad here. Ask me how!
  147. Re:Ban the side effects by towermac · · Score: 1

    Okay. It is unclear then why you drug Christians or even homeopathy into it.

    On the subject, we were fine with our free and open society when prescriptions could not be advertised. I would support going back to that. There is no right to advertise cialis on my television.

  148. Re:Ban the side effects by PopeRatzo · · Score: 1

    Okay. It is unclear then why you drug Christians or even homeopathy into it.

    I did not mention Christians at all. I mentioned "churches" and there are certainly non-Christian churches.

    --
    You are welcome on my lawn.
  149. No I'm not by Anonymous Coward · · Score: 0

    You're doctor

    No I'm not, but thanks for the compliment.

  150. Re:Ban the side effects by Anonymous Coward · · Score: 0

    so is stupidity.
    but I repeat myself.

  151. Re:Marketing costs? Do me a favor by dywolf · · Score: 1

    which is all done to get the doctor to push their drugs.

    which should also be illegal.

    the thing driving doctor recommendations should be medical science, not bribes.

    --
    The guy who said the election was rigged won the presidency with the second-most votes.
  152. Re:Marketing costs? Do me a favor by Anonymous Coward · · Score: 0

    I agree completely... as a past big pharma researcher, in early drug development, compliance is a big time, and therefore money, investment.
    R/D is more than 10%. It costs 1 billion dollars, and 10 years of time (money) to bring a drug to market. That is assuming all hurdles and compliance milestones are met.

    Do I trust big pharma? Yes I do. Do I trust them to maximize profits by slashing research and licensing in, or laying off, or doing whatever it takes, Oh yeah.

    The Vioxx case is one that illustrates that big pharma can be trusted, and lawyers perpetuate a different ideal. The drug was okay, but one person wrote in a notebook that there may be an cardiac issues. That one notebook entry cost Merck billions. Celebrex and other Cox inhibitors, made by other companies, have the same issues, but did not have a scientist write in a notebook, "possible cardiac issues". Lawyers jumped on this, called coverup, and sold the case as knowledge of negligence.

    Anyway, advertisements, and sales reps going to offices are already heavily regulated, and most doctors and patients are not affected by commercials. The small percentage that are, sometimes it is a good thing. Lyrica for neuropathic pain, or Cymbalta, or other new uses for older drugs, is a good thing for people that are uninformed, and it could start a discourse with the doctor that leads to a non narcotic remedy.

    my 2 cents

  153. You cannot know if it works without a trial by sjbe · · Score: 1

    So, you're saying that if people aren't part of a "clinical trial" you couldn't possibly record information about whether the treatment actually worked?

    If you aren't part of a clinical trial in most cases you CANNOT know if the treatment works. Sometimes people recover and it has nothing to do with the medicine. Happens all the time. So did that aspirin cure your headache or did it go away for other reasons? With one data point you cannot possibly know for certain. Even if you collect a lot of data points you still may not be certain of whether a drug works. Unless you structure a study and can control for variables (typically with a trial) and have a control group it is in many cases literally impossible to be certain if a treatment actually works. There are exceptions of course but not often.

    Not all trials have to be double blind studies (many aren't). Anecdotal evidence of treatments administered has some value in some cases but generally it is useless because you have no well defined control group to compare against or because there are too many variables to account for to understand the mechanism of action. I have a lady I work with who is convinced that echinacea has kept her from getting the flu despite the fact that every credible scientific study says that it has no effect. It's the logical fallacy of Post Hoc Ergo Propter Hoc. There are countless other factors that can explain why she has avoided the flu which have nothing to do with her taking that supplement.

    My now deceased neighbor was part of several clinical trials. She always lied about her drinking and thc consumption, so I don't think that data from clinical trials is necessarily more pure than data from people who try experimental treatments without being a member of a clinical trial would be.

    Doctors who run these trials are well aware that people lie. I have family who are involved in running these sorts of trials. Examples like what you cite are one of the many reasons why you need large groups so that you can control for the noise. Plus in many cases they will actually do a physical to check for lying. And if it is a double blind study they have a 50/50 chance of getting a placebo anyway.

    Your way isn't the only successful way.

    Double blind studies are the gold standard of clinical trials for a very good reason. There are times when other things will work or when they aren't feasible but that doesn't mean we should start accepting bad scientific data. Utilizing experimental treatments for compassionate care is almost the very definition of hurting many people in the long term to (probably futilely) help one person in the short run.

    1. Re:You cannot know if it works without a trial by John.Banister · · Score: 1

      If people want to take something, and it doesn't do physical harm to anyone else, they should be allowed to. Whether some third party is happy about it or not should never be a consideration in what is legally permitted. If large numbers of people take a drug about which you want to learn more, data can be collected from learning their experiences. Sure, there'll be more noise, but as you have pointed out, with enough data points, the noise can be filtered out. I have not doubt that double blind studies do a fine job. If you want people to participate in a study, redirect some of that advertising money and pay them. It's a method of encouraging participation that has been shown to work for thousands of years.

  154. Get Rid of Legalized Bribery? by Anonymous Coward · · Score: 0

    What a great idea. Get rid of legalized bribery. All the media out there are now so bought and paid for that they are afraid to run stories that show pharma drugs and treatments in a negative light even when it is massively deserved. Project Censored did a interesting review of this very issue. When one advertiser can take 10-15% of your profits and give it to your competition are you really going to run that story?

  155. Re:Marketing costs? Do me a favor by Toad-san · · Score: 1

    I thought that 10% R&D cost figure was hugely inaccurate (given a recent presentation to my Rotary Club by a Pfizer sales rep). But apparently it's not far off at all!

    http://www.fiercebiotech.com/s...

    Pfizer (a big R&D spender) probably continues to cut back from their 2011 13.5% R&D budget, so 10% might not be so far off after all.

  156. FoxNews loses its revenue stream and no WW (n+1) by An+dochasac · · Score: 1

    I have seen an ad for a drug on one of the national tv channels then immediately following that commercial was a lawyer commercial, advertising that if you'd taken THE SAME DRUG IN THE PREVIOUS COMMERCIAL and had experienced the listed side effects, you should call "1-800-BADDRUG", and you might be entitled to substantial compensation...

    Without ads for prescription drugs and ads for class-action lawsuits against said drugs, Fox loses 99% of its revenue stream, ISIS doesn't get the holy war they were looking for and World War Whatever never happens.

  157. Crohn's by Anonymous Coward · · Score: 0

    I don't trust our medical system. I will not EVER go to a doctor. Emergency room visits are a last resort. Basically if it isn't something that I can't stitch up myself I will go. I've watched my mother's health slowly degrade over the last decade after she was diagnosed with crohn's disease. Her Doctors have been trying so many different drugs, most of them not approved for GI or crohn's specifically. If she ever has to go to the emergency room, it seems as though no one in the hospital can read her chart and so it is like she is starting back at square 1. I have absolutely 0 faith in the healthcare system in this country and I view it as just another way to squeeze money out of the people.

  158. Re:Ban the side effects by lsatenstein · · Score: 1

    Hey dumbass, there's a mute button on your remote. Learn to use it. Better yet turn off the fucking television when you have dinner with your family.

    Love the viagra / cialis ads that appear at mealtime and just before Jimmy Kimmel show. We Canadians watch American channels and are aghast at the amount of drug advertising, with final minor warnings, this drug can kill you if you have this or that. And of course, there are now viagra / ciallis adverts for women.

    Time to restrict watching to Canadian channels. -- no drug adverts allowed.

    --
    Leslie Satenstein Montreal Quebec Canada
  159. Re:Marketing costs? Do me a favor by Anonymous Coward · · Score: 0

    I'm New Around Here

    Fun fact: if you mod then post anon from the same IP, your mods are deleted just like if you had posted normally, except you don't get a warning about it.

  160. Effective healthcare by NewYork · · Score: 1
  161. Experimental drugs are never about one patient by sjbe · · Score: 1

    If people want to take something, and it doesn't do physical harm to anyone else, they should be allowed to.

    But that's the thing. It DOES harm someone else. It harms people in the future because don't know whether a medicine works or not. Stop thinking that the only person that matters is the person suffering currently.

    Whether some third party is happy about it or not should never be a consideration in what is legally permitted.

    It matters very much when that third party is directly affected. Experimental treatments are NEVER just about the patient being treated. It's about saving as many lives as possible. There are ways to reduce suffering (pain, nausea, etc) that do not sacrifice our ability to improve medicine.

    If large numbers of people take a drug about which you want to learn more, data can be collected from learning their experiences. Sure, there'll be more noise, but as you have pointed out, with enough data points, the noise can be filtered out.

    First, many conditions simply do not have large numbers of people affected so you cannot rely on large numbers. Second, collect what data exactly? What exactly are you studying and how do you direct large numbers of uncoordinated people to collect useful data on a drug that by definition is experimental? Third, who is going to keep track of the data and how do you ensure the data is accurate, unbiased and untainted? Fourth, even when large groups are possible there usually is STILL is too much noise to know if a treatment is effective unless the effectiveness is really, really strong and immediate. Fifth and most importantly, you are literally sacrificing lives in the future to give an experimental treatment that in all likelihood is futile at best.

    Frankly your assumptions simply don't hold in the real world. We do medical studies the way we do for VERY good reasons. If it really was as simple as you claim we would already be doing it that way. It would be a lot cheaper and easier but unfortunately what you suggest very rarely actually works. You are suggesting things that have already been considered and dismissed by people who know what they are doing because doing studies in that fashion does not work well.

    I have not doubt that double blind studies do a fine job. If you want people to participate in a study, redirect some of that advertising money and pay them.

    Putting a profit motive to a medical study is a BAD idea for all sorts of reasons. You think no one has ever thought of that? Doing that creates all sorts of ethical problems not to mention introduces even MORE noise in to the data itself. Seriously, go talk to someone who actually runs these sort of studies or a medical ethicist. It would take me a long time to run through all the reasons your suggestion is a Really Bad Idea.

    1. Re:Experimental drugs are never about one patient by John.Banister · · Score: 1

      I think you're wrong. I also think you're as much of a megalomaniac as the security people who want 100% surveillance so that they can provide 100% safety. I think that listening to you is a Really Bad Idea. Your job doesn't get first priority in society. No one's does. I could argue more, but it's pointless. In life, I'll do what I want so long as I can do so and leave others, you included, alone. People who fail to extend the same courtesy do so at their own risk.

  162. Direct to patient advertising doesn't improve care by sjbe · · Score: 1

    You could say that about any product. You could argue that McDonald's shouldn't be allowed to advertise because it increases the price of a Big Mac.

    There are huge and important differences. 1) If the drug is available it will be prescribed by a doctor who is aware of the drug already and who will utilize his professional judgement about efficacy. There is no health care benefit to advertising to me. 2) As a non medical professional I have NO clue if what the drug company is advertising is appropriate treatment. Having me ask my doctor about the treatment does not change that fact. 3) Advertising a drug to a patient directly is expensive and unnecessary. Healthcare costs are too high already without adding to the pile with sleazy marketing to nervous patients. 4) It doesn't benefit patients and results in no demonstrably improved health care outcomes. If it doesn't improve care then it shouldn't be allowed.

    Why not just ban advertising in general?

    Because that would be stupid. If you can't see the difference between advertising a Big Mac and advertising a drug then you're pretty clueless.