Netflix's Doomed Battle Against VPNs Begins (venturebeat.com)
An anonymous reader writes: Australian unblocking service uFlix recently announced that Netflix has begun implementing its plans to block users who take advantage of web proxies and VPNs to get around location restrictions on content. Shortly afterward, the service rolled out a fix to restore service, despite Netflix's efforts. The article makes the case that Netflix is probably just fine with this: "Netflix, ultimately, is caught between a rock and a hard place. The company has gone on record many times criticizing the way content licensing deals are negotiated globally. Of course, Netflix would love to be able offer a consistent library of content around the world. But it also has to stay on-side with those who hold the rights to the content, otherwise they may threaten to pull shows and movies altogether. The result is that Netflix is going through the motions of blocking VPNs, even though it understand perfectly well that these measures are doomed to fail."
And by stupid I mean the licensing deals. We're in 2016 and there's still idiots out there who can't understand that people can't subscribe to 10+ services to watch everything they want.
That's why I'm staying with Netflix. Either they get the deals and also my money, or nobody gets it. This is entertainment, we can live without it.
Netflix needs to make just enough effort to make the studios happy
The studios need to make just enough effort to make it a pain to circumvent, but not impossible (meaning that 99% of people won't bother).
The consumer needs to make just enough effort to see the material they want to see.
SJW's don't eliminate discrimination. They just expropriate it for themselves.
It isn't doomed to fail. VPN blocking works. Sure, you can get around it, but for most people that is going to be a hassle. Just like Internet censorship, or fighting piracy. It isn't going to fail for most people.
Let me pay to have your product streamed into Canada. Otherwise I will just get the shows free by other means.
134340: I am not a number. I am a free planet!
Does the credit card reside in the same country as their IP address? THE END.
In fact, take their credit card billing address and just use that for zone licensing and ignore their IP address. It's rather difficult to get a credit card with a billing address in a country you don't reside in and aren't a citizen of.
>> Of course, Netflix would love to be able offer a consistent library of content around the world.
Attribution needed.
Most businesses would prefer to slice-and-dice their prospects so that each pays the absolute maximum that they would be willing to pay for a particular tier of service (e.g., India and US customers would have different rates since $8/mo means different things to them). Furthermore, Netflix "for India" should have different content than Netflix "fer 'Merica" (e.g., you have to be high to enjoy most Bollywood movies...unless you grew up on it...in which case Hollywood's sex-and-violence turns you off).
If they insist on restricting content based on location, just use the friggin' geographical location of the subscriber's billing address. If the subscriber happens to be in another country than their billing address, so what? That's still where they are billed, so it shouldn't matter. As a marketable feature, this also gives subscribers access to all of the same content that they would enjoy at home while they may be visiting another country. Note further, that I say *BILLING* address, not mailing address. While getting an out of country mailing address to send stuff to for drop shipment or even for out-of-country pickup is quite common (I have one myself), that's not at all the same thing as a person's billing address.
While this won't stop people who explicitly decide to try and get a credit card with an out-of-country billing address to get around this, I do not think that such conditions should hardly be considered the norm until proven otherwise, and it might even be easier for them to police anyways, if they are so inclined.
File under 'M' for 'Manic ranting'
Looks like Netflix is doomed to get paid by people who officially shouldn't be able to pay them.
Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
It should be noted that it the media companies who "love licensing deals more than money" as Netflix would be happy to show content everywhere if they could.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Let this colonial commoner pay a 'license fee' and access your far superior content in a timely fashion, FFS! Cash on the table! Pick it up and get the Torrie scum off your back!
Boss: Implement a system to block VPN .... so basically, write docs and look busy?
Me: Sure boss. What are the requirements
Boss: It has to look like it works, but it is better for the business if it doesn't work. You won't be rated badly if the project doesn't work and your stock price will probably go up if your project fails.
Me:
Boss: sounds about right.
Just make users prove their location via billing and if you don't have a US verified account you don't get US only programming, if they cared, but they don't, it's just smoke and mirrors for them to claim they were duly diligent in their attempting to uphold their contractual obligations... and that works for me. They cover their ass and we all continue to laugh at content restrictions.
You end up encrypting and decrypting traffic when all you really need is a proxy server. I think I need to go into business selling the use of proxies ostensibly for the use of geolocation testing but actually for this type of purpose. As long as the proxy can rewrite the requests sufficiently, the VPN encryption doesn't really add anything but it must chew up an insane amount of CPU time somewhere. It's a testament to modern hardware that this can even be done in realtime for an HD stream. Of course I don't actually use VPN for this purpose. I watch whatever is included with Amazon Prime and that's about it.
I understand why Netflix is doing this. I don't understand the logic of the companies that license content to Netflix and force them to do that. Someone who's tech savvy enough to use a VPN service, and who gets cut off, what do you think they are going to do? Go buy a DVD in their local store or go torrent what they want? What's more likely? I know what I would do. So the goal of the studios, who could be getting some money from Netflix, to get zilch point bupkis dollars for their content? What's the logic here?!
I often use public wireless here in US. As such, I subscribe to a domestic VPN service. So, I get an IP address that is in SF area for my tunnel. Can Netflix tell if a VPN user is from US or international? If not, then they are denying service to valid Netflix subscribers in the US. My option would be to stop the VPN and allow my traffic to go across wireless network "not encrypted". Hopefully, I will remember to restart VPN when finished with Netflix streaming. Hey, I'm almost 70, so good luck on me remembering anything!
Why the need to block VPNs? If Netflix wanted to deal with the 'problem' they would allow content based on the street address of the credit card.
Consumers are being had, a large single entity controlling distribution is not a good thing for you. If you look at how Dell buys components it shares its component sourcing among a variety of manufacturer, it buys more cheap ones than expensive ones however it ensures that competition remains.
From a technical perspective Netflix can limit content based upon your location. No if or buts. Netflix don't limit your content for a couple of reasons.
1 It makes their service more attractive.
2 Technically it may require changes to their infrastructure and software stack. (but its not difficult)
3 They are well aware of the first mover advantage.
4 You subscibe and authenticate.
5 Your money come from a country
Netflix know that in the future they will limit by geographical location and the reason for this is simple, licensing and profit, but first any hint of competition should be eradicated.
Some regions more than others.
But if you use that US account you paid with the US creditcard in another country than the US, you will still only get the content that is licenced for the country where you are unless you use a vpn.