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Nintendo Shares Plummet After Investors Realize It Doesn't Actually Make Pokemon Go (theverge.com)

Sam Byford, reporting for The Verge: Nintendo shares have skyrocketed since Pokemon Go's release and instant transformation into global cultural phenomenon, but they fell dramatically today after investors realized that Nintendo doesn't actually make the game. Nintendo put out a statement after the close of trading on Friday pointing out that the bottom-line impact will be "limited" as it only owns 32 percent of The Pokemon Company, and that revenue from the game and its Pokemon Go Plus smartwatch peripheral have been accounted for in the company's current forecasts. Pokemon Go is a collaboration between The Pokemon Company and Niantic Labs, the developer who previously created the similar AR game Ingress as part of Google. This apparent revelation caused shares to plummet in Monday trading, with the stock dropping 17 percent at one point, representing about $6.4 billion in value; as Bloomberg notes, Tokyo stock exchange rules prevent share prices from moving more than 18 percent in a single day.

36 of 192 comments (clear)

  1. Breaking news: investors are idiots by jxander · · Score: 5, Insightful

    The real news here isn't really about Nintendo or Pokemon.

    The real news is about investors pumping billions into a company without even the most cursory research.

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    1. Re:Breaking news: investors are idiots by geek · · Score: 4, Interesting

      The real news here isn't really about Nintendo or Pokemon.

      The real news is about investors pumping billions into a company without even the most cursory research.

      Gotta jump on them stocks fast!

    2. Re:Breaking news: investors are idiots by Drethon · · Score: 2

      Knew I should have shorted Nintendo when I saw the articles saying their share prices sky rocketed with the release of Pokemon.

    3. Re:Breaking news: investors are idiots by Anonymous Coward · · Score: 5, Funny

      The real news here isn't really about Nintendo or Pokemon.

      The real news is about investors pumping billions into a company without even the most cursory research.

      Gotta jump on them stocks fast!

      Gotta buy 'em all?

    4. Re:Breaking news: investors are idiots by Anonymous Coward · · Score: 4, Informative

      The real news here isn't really about Nintendo or Pokemon.

      The real news is about investors pumping billions into a company without even the most cursory research.

      Investors, by definition, would have sought enough information to know this. The trouble is with the traders, including the automated algorithms that trade based on news wire feeds.

    5. Re:Breaking news: investors are idiots by fustakrakich · · Score: 2

      Not the ones that cashed out. They knew what would happen. Deciding when was the tricky part. All these unicorns out there might crash the entire market real good this fall. It's the new "sub-prime" thing. Here's lookin' at you, Uber..

      Best to get out in AugustSeptember and reenter in December/January to pick up the pieces real cheap. Even if the market doesn't crash, it will take its usual election year dip, so there's still money to be made.

      --
      “He’s not deformed, he’s just drunk!”
    6. Re:Breaking news: investors are idiots by Major+Blud · · Score: 2

      The real news is about investors pumping billions into a company without even the most cursory research.

      I wouldn't necessarily call that news....did you see how much Theranos was valued at just under a year ago, before it came to light that they didn't have anything revolutionary?
      https://science.slashdot.org/s...

      That $9 Billion valuation was given by Forbes.....not just a bunch of day traders buying up stock. If a "respected" voice in the financial industry can get it that wrong, I don't expect John Q Public to do any better.

      --
      If you post as Anonymous Coward, don't expect a reply.
    7. Re:Breaking news: investors are idiots by tnk1 · · Score: 4, Insightful

      It's not really all that hard, you just have to avoid greed. You sell some as soon as it hits a predetermined point, and some more at another higher predetermined point. Remember, if goes even higher, you aren't losing money by not getting that price, you've made money no matter what. Nintendo isn't a pump and dump stock, so if you end up with some left over at the normal price when the bubble pops, you're doing just fine.

      Also, when the stock plummets you have some buy orders when the market irrationally decides that now the company is completely worthless because it isn't overpriced and you make even more money by using your gains on Nintendo to buy Nintendo when everyone is underpricing it. When Nintendo's stock price levels out, you've made even more money.

      You will have a problem if you're holding all your cash for that "perfect moment" where you can maximize your take. That's how you end up getting your ass handed to you in sudden downturns in price or you simply miss most of the profit. Free money is free money. Don't get greedy.

    8. Re:Breaking news: investors are idiots by bobbied · · Score: 2

      Think options... This buy and sell of the actual stock idea is an antique thing. If you are trying to do these trades based on timing the market, you are missing out when trading the actual stock, but taking all the risk anyway. For the same risk, options require a lower investment up front and that means you can make more per dollar invested (better returns).

      Of course.... KNOW what you are doing first, because the big brokerage houses do this kind of thing very well and will eat your lunch, breakfast and dinner if you are not being smart about it.

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    9. Re:Breaking news: investors are idiots by cellocgw · · Score: 2

      Unicorns crashing are unlikely to cause a crash of the 2008 type. That happened because the housing market was out of control AND because housing "packages" were resold 6 or 8 times, thus creating an illusion of 6 or 8 times the amount of money existing. (In the sense that a classical savings&loan doubles the apparent amount of money available).

      I rather doubt than a unicorn crash could even rival the first dotcom crash circa 1999.

      --
      https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
    10. Re:Breaking news: investors are idiots by jellomizer · · Score: 2

      Instead of shorting, I would suggest to just sell the stocks.
      Shorting Stocks is buying against the company. So you will have 100 stocks in Nintendo and 100 stocks against Nintendo in essence 0ing your value.

      Now Stock shorting is good for reducing volatility in stocks where a similar stock is expected to follow the trend, but not as much. So if both go up, the more volatile stock will still go up but not as much. And when they go down the same thing. Preventing a massive crash.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    11. Re:Breaking news: investors are idiots by randm.ca · · Score: 5, Insightful

      I'm guessing a lot of the people who wished they had shorted don't have any stock to sell, so "just sell the stocks" isn't an option and short selling makes more sense.

    12. Re:Breaking news: investors are idiots by StikyPad · · Score: 4, Insightful

      Unfortunately, the laws of physics still forbid investing with the benefit of hindsight.

    13. Re:Breaking news: investors are idiots by luis_a_espinal · · Score: 2

      And an equal amount of money was lost.

      Can't play with babies (or shit flinging monkeys) without getting some shit on you.

    14. Re:Breaking news: investors are idiots by twocows · · Score: 2

      I don't know if I'd call it news so much as a reminder of the obvious.

  2. Re:"Business People" by Anonymous Coward · · Score: 2, Insightful

    If the Business and Economic sector weren't filled with stupid people; and economics and business management education even in the top Universities weren't filled with bad teaching (either by design or by pure stupidity) and too much philosophizing and misinformation,
    we wouldn't be having cycles of economic crisis constantly happening. The worst is the education part, because people put more credence on ideological and theorizing bullshit rather than complex situational analysis (because following a preferred guidebook as if it were a holy book is easier than actually turning on your brain).
    This is a perfect example of that, business and economic "experts" choosing guidebooks over analysis.

  3. idiots by jsepeta · · Score: 2

    Nintendo has lots of worthy IP that could be made into mobile games, using Mario, Link, etc. There's plenty of potential left at Nintendo if they simply move beyond console gaming.

    --
    Remember kids, if you're not paying for the service, YOU ARE THE PRODUCT THAT IS BEING SOLD.
    1. Re:idiots by Touvan · · Score: 4, Interesting

      Nintendo's position seems to be that they can keep innovating in the console space, and keep their position atop a heap of their own making. They don't want to deliver on someone else's platform, because it isn't as profitable. They are going after big long term profit, not reactionary short term profit.

      No matter how many times folks at Nintendo explain this, people still don't seem to get it - maybe the same people who invest in Nintendo after another company releases Pokemon Go. Or maybe because it's a bigger gamble or bolder play, and most people are very risk averse, they can't wrap their heads around it?

    2. Re:idiots by guises · · Score: 2

      Why do people keep trying to push Nintendo into the mobile world of awful freemium games and touchscreen-only controls? It's possible that they may end up there, as cell phones continue to devour other electronics, but this would represent a loss from the gamers' perspective, as another source of quality gaming dries up. It would also mean giving 30% of their revenue to Google/Apple. I can't see why Nintendo would be in any rush to do that, and I can't see why anyone else would want them to. (Other than Google and Apple...)

  4. Up, down, flying around by wonkey_monkey · · Score: 3, Informative

    It's still 60% above what it was on 7th July... but doesn't seem to be done plummeting yet.

    Just let them get Wii U Zelda out before folding, eh?

    Here's something for graph fans, since there wasn't one of the share price:

    http://abstrusegoose.com/191

    --
    systemd is Roko's Basilisk.
  5. Great example of a key flaw in the stock market by sabbede · · Score: 4, Insightful
    Too much emotion, not enough reason. Excess enthusiasm and pessimism are the top causes of market instability. People got whipped up into a buying frenzy based on bad/incomplete information, and a third party (Nintendo) suffers for it.

    Automated trading only reinforces the problem, since it magnifies emotionally driven market conditions.

    1. Re:Great example of a key flaw in the stock market by Major+Blud · · Score: 5, Insightful

      The market corrects for it by brutally penalizing those who make bad decisions and rewarding those who make good ones.

      If only that were true....
      https://en.wikipedia.org/wiki/...
      https://en.wikipedia.org/wiki/...
      https://en.wikipedia.org/wiki/...

      --
      If you post as Anonymous Coward, don't expect a reply.
    2. Re:Great example of a key flaw in the stock market by thrasher+thetic · · Score: 5, Insightful

      The market DID penalize all of those. The government bailed them out.

    3. Re:Great example of a key flaw in the stock market by tnk1 · · Score: 2

      I wouldn't worry, this is hardly going to put Nintendo out of business. The only losers are those who didn't understand that this was a bubble and that they needed to take their money while they could get it while it was streaking upward, because it was very soon to come straight down again.

      Nintendo will bounce off of the opposite and equally emotional response to sell and be back at their usual price in a little while.

      If we'd only stop bailing out the losers who make these kinds of mistakes, the market would very efficiently remove them from contention by making them flat broke in two seconds flat.

      In 1929 we had stockbrokers jumping off of buildings due to an overemotional response to emotional trading that led to crappy decisions. If only we could have kept the process going to clean the gene pool of these types of brokers.

  6. Who saw this coming? by dlenmn · · Score: 2

    I'm surprised so many people didn't see this coming. The share price was totally out-of-whack with reality. I'd have shorted the hell out of Nintendo's stock (if I had money and the means to do so). Surely, someone with money did? Anyone here?

  7. Mark Twain quote from The Big Short by Doaner · · Score: 4, Insightful

    “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

  8. Re:"Business People" by jellomizer · · Score: 5, Insightful

    The stock market isn't rational. It never was.
    A company lays off people the stocks go up. Not because the company is restructuring to something new, but because that is what people are told is how it works. Layoffs raise the stock prices. So you hear about layoffs you run to try to get the price before it rises more.
     

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  9. Re:Niantic Sux by Shortguy881 · · Score: 3, Funny

    But I got "minor text fixes" today.

    --
    Brilliance without wisdom, power without conscience. Ours is a world of nuclear giants and ethical infants.
  10. Re:"Business People" by K.+S.+Kyosuke · · Score: 2

    Would that be a sufficient condition? It's not like only business college graduates are influencing the economy, most of the economy is about (business-)laymen doing things.

    --
    Ezekiel 23:20
  11. Shares falling %17 after growing nearly %100, meh by Timmy+D+Programmer · · Score: 3, Informative

    A %17 pullback after doubling? seriously, that's not hardly a plummet

    --


    (If at first you don't succeed, do it different next time!)
  12. Is this accurate? by wardrich86 · · Score: 3, Interesting

    Did they really jump-ship for that reason? Nowhere in the game is Nintendo even mentioned. I never did understand the stock jump with Nintendo, though. I figured if anything, Pokemon Company, Game Freaks, or Niantic would be the ones that would skyrocket (assuming they're tradeable companies).

    Now I'm seriously confused as to how the stock market works. Is it really full of that many idiots that just throw money at anything without doing ANY research beforehand? The only real tie that Nintendo has with Pokemon is their tie to The Pokemon Company, so why didn't people jump on those stocks?

  13. Re:"Business People" by chipschap · · Score: 3, Interesting

    The stock market is insane. I never understood why the market would shoot up or down in a matter of hours based on some transient event. I blamed it on the stupidity of traders and their shortsightedness. That isn't completely wrong but then I read about our favorite people, hedge fund traders, having to make large short-term profit to stay alive. (It would be better if they all disappeared, I think, but that's another discussion.)

  14. Re:"Business People" by Anonymous Coward · · Score: 2, Informative

    Well, I won't dispute the market is insane, but the huge money is made on short-term variance ("derivatives"), not long-term tendencies. So, the more it floats, the more money "the right people" makes.

    Which actually means the market is a travesty that should be replaced by something else that only operates in the long term, but there you have it.

  15. Re:"Business People" by JustAnotherOldGuy · · Score: 2

    The stock market isn't rational.

    ^^^ This is the single most important thing you can learn about the market if you intend to invest in stocks.

    The market isn't rational, it has virtually no predictable cause and effect, and it's subject to the whims of forces beyond anyone's ability to forecast.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  16. Re:"Business People" by angel'o'sphere · · Score: 3, Interesting

    I don't know who gave this analogy:

    The stock market is like a bet on the outcome of a beauty contest.

    You see all the beauties, and probably can easy pick your favourite, however: you have to bet whom the jury will choose.

    Betting who the jury will choose, is a complete different thing than deciding which is the most beautiful or agreeing with friends at a table about the three most beautiful ones.

    --
    Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  17. Re:"Business People" by AK+Marc · · Score: 2

    Curious if you bought Cyanongen, Inc (or whatever it's called)?

    Nope. I have evaluated trading, and have found that it's not for me. I did it for a few months, and didn't like the results. Compulsive reading, trouble sleeping, and a return of 10% per month wasn't worth it. It's so much easier to get a good salaried job and put 10-20% of that in mutual funds. The stress is zero. And the returns match the market. It might delay the date at which I can retire completely, but I'll certainly live longer.

    I have a friend making good returns playing the news. Wait for something to hit the news, then buy on bad news. never sell short, never use options. The market generally over-reacts. Stay in the market in something like Google or Apple. You need the money in the market because the market is constantly on an upward trend. Because individuals are last to get the news, the reaction at the time she gets the news is bad, the others are already selling out of the falling stock. Her orders to sell her "base stock" then buy the target stock are slow. By the time she gets a buy of the target stock, it's near the minimum, and the investors start buying back in. She gets a jump as people buy back in after the dip recovers. Beats the market consistently.