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Mozilla's New Logo Reminds Us that It Is, In Fact, a Web Firm (cnet.com)
Mozilla has a new logo. The company has ditched the world "ill" from the name with a colon and two slashes. From a report: Last year, Mozilla, the internet company best known for the Firefox browser, publicly started the rebranding process by opening the door to public feedback. With several options on display, Mozilla asked for comments and input from all who cared to share. As of today, the new logo is official and the simple change is meant as a reminder that Mozilla is more than just a browser.
Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, we have something to share.
And I thought we had a lot of pointless meetings around here...
My eyes reflect the stars and a smile lights up my face.
Not bad, IMHO. Better than some of the ideas they had a short time ago.
THE SOFTWARE, IT NO WORKY!!!
fuck cnet and its autoplay videos!!!1
This is the kind of shit you do when you're going into a death spiral.
RIP Mozilla 1998 - 2017
Reminds me of this other web company, except they had three slashes, two dots, and an org. I don't remember what happened to them.
Really? Scroll down a couple of lines...
Funny that their logo includes "://" when Firefox itself hides those characters by default on non-https sites.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
Right, FIREFOX is the browser. No one except for a few nerds who geek out on browser agents give two shits about what "Mozilla" is.
The new logo is kind of limiting. basically saying they only do "web". Which is appropriate, since all other protocols are now wrapped up in the web. Everything is becoming "Cloudified" (ported to the "web"). The web is the new OS.
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
Isn't anyone at Mozilla concerned about Firefox's ever-dropping market share? Doesn't it worry them that Firefox is now only about 5% to 6% of the market, across all versions of FF on all platforms (including mobile)?
Chrome 54 and Chrome 55 each have almost twice the market share that Firefox has in total. Yes, we're talking about single versions of Chrome here.
Firefox is well below Chrome for Android.
iOS Safari and UC Browser for Android are each probably above Firefox.
Even Opera Mini and IE 11 each nearly have more users than Firefox at this point.
Doesn't Mozilla realize that they're nothing without Firefox? They don't have any other widely used projects. The next biggest was perhaps Thunderbird, but they gave up on that a while ago. Firefox for Android has gone nowhere. Firefox OS was a total failure. Bugzilla is ancient. Their other lesser-known projects and services haven't seen much uptake, either. Servo, their next-generation rendering engine, somehow makes Mosaic look like a modern browser. The hype around Rust has pretty much died off.
What is Mozilla going to do a few years from now, when their latest search deal with Yahoo is over? Yahoo's situation isn't promising now, and it could be worse in a few years. Maybe they won't be willing to throw money at Mozilla any longer, especially if Firefox has pretty much no users at that point.
An incomprehensible logo doesn't help with any of this. In fact, it's perhaps the most useless thing they could waste resources on. It doesn't help make Firefox a browser that people want to use. It doesn't help their other projects get traction. In fact, they chose a logo that will likely just confuse most people into thinking the organization's name is "Moza".
All of this is unbelievable, yet at the same time it shouldn't be surprising given that we're talking about Mozilla here.
...don't enter moz://a into your address bar. Unless you want to see 2 Cowboy Neals and 1 cup.
I like the late-90s PBS ZOOM typography :^)
When that logo garbage is just right...
I'm a good cook. I'm a fantastic eater. - Steven Brust
The new logo and branding is being discussed at Hacker News. Even there, where it is rife with Mozilla fanatics and contributors, the sentiment is very negative. Many people dislike it, some are disappointed, and some even hate it outright.
Keep in mind that Hacker News is a discussion forum where you will almost surely be downvoted and attacked if you don't show extreme devotion to Firefox and Mozilla. The people there will find some way to support pretty much each and every Mozilla initiative, no matter how dumb and idiotic everybody else knows it is (see Australis, Firefox OS, abandoning Thunderbird, the atrocious treatment Eich was subjected to, and so on).
So when the people at Hacker News don't like something Mozilla has done, you know it has to be really, really, really bad.
My brain parses "://" as gibberish and reads that logo as "moz a".
Circumcision is child abuse.
be fair... today firefox is the browser that uses less ram and chrome the one that uses more...
they have put lot of work to improve that. If you still have memory leaks, check the about:memory and check what is using it... most of the times is broken add-on, broken javascripts and (still a problem in firefox) animated gifs
Higuita
There's just "moz://a" written in some fancy font.
I'm concerned about the literacy of the Slashdot editors. The summary contains the following phrase:
First, "ditched" is being used as a synonym for "switched". The verb "ditch" is a slang term that probably doesn't belong in a Slashdot summary. Moreover, the slang is being used incorrectly. "Ditch" is not a synonym for "switch". See http://www.urbandictionary.com/define.php?term=ditch.
Second, the editor apparently intended to write "word" instead of "world". But that would still be wrong, because "ill" is not being used as a word when it appears in the name "Mozilla". Instead, "ill" is a sequence of letters .
And finally, even if we corrected the above two errors and wrote, "switched the sequence of letters 'ill' from the name with a colon and two slashes", it's still awkward grammar. It would be much more clear to just write, "switched the sequence of letters 'ill' to a colon and two slashes".
MOZ colon slash slash AH
Mozilla's New Logo Reminds Us that It Is, In Fact, a Web Firm
...and not a design firm.
Elok
The new Mozilla logon fooled me at first. I saw those dots and slashes and began clicking, expecting to land on my favorite web page, Slashdot.org.
But Nooooooo.
Their use of slashes and dots is clearly intended to confuse the average user into thinking they would soon be happily gorging on news for nerds, but it is a trick. Someone should sue them.
Here's to hoping that Pale Moon won't get rid of the ale. Ale does not make me ill.
Free, as in your money being freed from the confines of your account.
This is probably the most conservative choice out of the different logo designs that were proposed. Personally, I preferred "the eye" and its connection to the former Mozilla Dinosaur.
The Internet, few years own the road people would just click on The Internet icon just like in the late 90's when 1/2 of the world though the IE icon was the internet.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
It does happen, however it is usually gradual over time.
Like the Windows logo where it went to a highly stylized 3d Graphic then it removed the broken pixels, then it moved to the 4 boxes. So we realize the elements in the logo belong to the same group. Mozilla changing to Moz://a from their dragon icon, Is actually a big move. While it is a move from something fun to mr. business. It could had used the dragon icon and simplified it down further to get the point across without tossing out a known brand. When they switch logos too much. People who are not in the know may think they are using a cheap ripoff.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
while palemoon (fork of old firefox version) performs better. i switch between palemoon and chromium depending on which websites i visit, mozilla should do a spinoff of firefox and make a lightweight version, what is ironic is firefox used to be a lightweight version of the original browser made from the mozilla/netscape code.
Politics is Treachery, Religion is Brainwashing
Stupid company, I can't believe they made X instead of Y.
Well... I like it!
It's a good logo.
of a company going down. Uuuu let's focus on the logo not on the actual shitty fucking product!
:///ogical too
And how exactly does "://" signify that Mozilla is about more than the browser, when most people only see "://" in web addresses?
In firefox you don't even see it in the address bar unless you're at an https site
Not the first use of such brand names.
I'm not repeating myself
I'm an X window user; I'm an ex-Windows user
that it has, in fact, totally lost the plot and has no clue about what's important for its continued survival.
'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
This came way back when Mozilla was planning to change logo... You won't believe what other logos were in the selection at the time.
Mozilla logos selection
The internet voted. For once, we picked the best one.
Yeah, right. If you want to show that you're a web firm moving the Internet forward and not just a SJW echo chamber that takes millions in search engines' ad revenue and turns it into mindless groupthink "brand experience" marketing baloney, try the following two steps as a start:
I'm glad Mozilla is employing Xiph people for next-gen codec work. I struggle to think of any other way any of what they've done in the last four years has really benefited anyone.
I started using Mozilla as my main browser way back with M7 in 1999. I tried to spread the good word during the dark days of IE6 complete dominance. I trusted the organization. That trust has been destroyed.
Clueless.
I have the feeling that any logo renewal leads to terrible result. Perhaps this is because there is never a good reason for changing a logo?
Nothing like a logo refresh to solve all of the problems that a company has. /s
Is it 1 April already?
Is there some new KoolAid I'm missing out on? Or did they both go to the same "brand experience" designers?
https://www.speakdotdot.com/
The // signifies an authority or hostname. URIs that don't refer to a server shouldn't use it.
Which introduces the question, so just who is "a" anyways?
Wonder what the public key field is for?
Everybody forgets that Firefox (formerly known as Phoenix, until a trademark dispute with Phoenix BIOS...) was actually an independent project by some guy unaffiliated with Mozilla. It was a project to get rid of the bloat and ineptness going on with Mozilla/Netscape Suite in the aftermatch of the 2 year wait between 'open sourcing' their browser, and basically rewriting the whole thing in C++ (which was a terrible idea at the time from a performance perspective, especially with an interpreted all-javascript UI!) as well as the mass of ABI related issues it caused.
I forget if it was originally a native GTK wrapper around gecko or not, but the point is it ran circles around the Suite at the time, and came to support tabs (Suite was still using seperate windows for each newly opened link if I remember correctly, same as every other browser of the era.) which made it slowly gain popularity as people on low specced systems, needing a standards compliant rendering backend, but finding Suite too memory/cpu hungry to run day to day began using it. It was 'more secure' (due mainly to missing features), faster (due to not having huge piles of javascript UI slowing the system down and wasting memory), and less memory intensive.
So what happened? Phoenix became an official Mozilla project. After a few years the original developer was pushed aside and the 'project administration' took over. The thing that should impress you most isn't that firefox has grown useless with every new release. It is how many releases it took them to fuck it up fully from its roots as the Phoenix web browser, after excising all the crap that wasn't needed. And perhaps the fact that *SEAMONKEY* the former Mozilla Suite, is actually less memory hungry and more performant than Firefox today, with a utilitarian and far more useful UI (with most of the configuration options you need in the same place they were in the early 2000s, unlike the clusterfuck of changes and dumbing downs that have happened in Firefox, resulting in most people needing to 'fix' Firefox defaults beelining right into about:config and hoping the options still exist in the browser registry.)
captcha was 'pervert'.. used in the sentence: 'It did not take long for the Mozilla Organization to pervert the intentions of the original Firefox developer into something ugly.'
Yeah. It's a shitty "brand design" company now with a legacy browser they're hell-bent on turning into Chrome with a slightly different face.
They've become a company almost totally devoid of technical excellence and mutated into some hippie-activist commune that takes almost a year just to come up with an emoticon-ized version of their logo.
A complete waste of a company...
Chas - The one, the only.
THANK GOD!!!
Not sure why you were modded Troll, it's an accurate statement. I did the same thing as AC above, clicked the link expecting a big-ass logo front and center. That seems like marketing 101, if announcing a new [thing] you'd think pertinent info about that thing would be displayed above the fold.
From this article:
The OK
Turns out making a circle with your index finger and thumb is not OK in certain countries. In France, for example, it means “zero” or “worthless.” In Venezuela, Turkey, and Brazil, it’s a vulgar slang that will offend pretty much anyone you flash it at.
I believe that vulgar slang is 'you're an asshole'. The new logo was already cringe worthy, but this just adds a new dimension to just how terrible it is. In all those meetings, how could noone realize how culturally insensitive this is?
On the other hand, perhaps a member on the team is French and is trying to send us a message...
I wouldn't allow any hours or money to be spent on anything but the huge backlog of bugs and security problems.
I'd also fire everyone in marketing. You gain market share by making a great browser and pleasing users, not by wasting money on this crap.