Slashdot Mirror


'The Future of Advertising is Fewer, Better Ads' (recode.net)

For more than a decade, the online advertising world has been dominated by "display ads," served up to consumers alongside web content, search results or social media posts. But they're not the only game in town, one digital ad exec says. From a report: "I think the advertising world going forward is going to be filled with fewer, better ads," Deep Focus CEO Ian Schafer said on the latest episode of Recode Media. "The display advertising market is going to crater. By giving away stuff for free for so long, we've created an ad economy that is bigger than it should be," he added. Schafer says there's a untapped value in "nonstandard" ads, meaning branded content and other forms of advertising on platforms such as Snapchat, Musical.ly, WeHeartIt and Imgur.

244 comments

  1. When pigs fly... by moosehooey · · Score: 4, Insightful

    Yeah, sure. I'll believe it when I see it.

    1. Re:When pigs fly... by Anonymous Coward · · Score: 5, Informative

      Yep, AdBlock shows this page only had 32 ads blocked!

    2. Re:When pigs fly... by KiloByte · · Score: 3, Funny

      Well, most of us already see good ads. And the only good ad is one that takes 0x0 on the screen and no network requests.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    3. Re:When pigs fly... by houstonbofh · · Score: 5, Interesting

      I think the point is that you do not see it. Between ad blockers and just training yourself to ignore the distractions, ads have little to no meaning now, and advertisers are recognising it. The first reaction (force people to whitelist) is having little to no effect, and so advertising has to change. And if it becomes less obnoxious, people might actually start noticing them again.

    4. Re:When pigs fly... by npslider · · Score: 4, Funny

      Have you ever wished for flying bacon? Of course you have!

      Well folks, your dreams have now become a reality. For the low low price of just $19.95 you too can have your very own flying pigs!

      Yes, you heard right! Not just one pig, not two, but a whole flock of flying pigs! And if you act now, we will throw in a free dozen eggs. Finally the means to have a quick, and delicious breakfast, brunch, or dinner!

      *Wings sold separate, many restrictions apply, not available in any state that does eat meat, considered harmful while flying in the state of California, and subject to the laws of most third word countries.

    5. Re:When pigs fly... by Opportunist · · Score: 2

      I'm fairly sure if you start putting subtle ad elements into the stuff people are watching, people will make a drinking game out of "spot the product placement".

      Hell, you'll even get some YouTube channels doing nothing but videos about "5 product placements you surely missed in (show)".

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:When pigs fly... by Opportunist · · Score: 3, Funny

      Great. Now I'm hungry and you sure as hell don't deliver to Europe. Typical. Great promises and then "only valid in US and Canada", right?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    7. Re:When pigs fly... by religionofpeas · · Score: 1

      If ads become less obnoxious, it will only get easier to ignore them.

    8. Re:When pigs fly... by Cro+Magnon · · Score: 3, Insightful

      Often, ignoring is the best case for them. There are several companies that I won't do business with because their ads make me barf.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    9. Re:When pigs fly... by npslider · · Score: 4, Funny

      Not valid in Canada. These are Great American Pigs, made and sold in the USA.

      Make Bacon great again!

      If you want your own bacon, you need to stop expecting America to do it for you, and tell your free-loading government to pick up the cost!

      Yes, I kid... I had coffee and am feeling like a smart aleck today. ;)

    10. Re:When pigs fly... by Anonymous Coward · · Score: 1

      No, we won't start noticing them again. Only the most obnoxious ads get any notice as it is today by those of us who choose to ignore them.

      Unfortunately we are in the minority and the vast majority of people see any and all ads. Why do you think people buy stupid shit like 'hatch-a-mole", a single use toy. Sure they get a stuffed animal afterwards, that will never get played with again. Haha, I never even knew that it's supposed to be spelled 'hatchimal' until I just googled it. Thank you Netflix, Google, Amazon and even Hulu (for the moment) for allowing me to see what I want without the stupid ads that should be illegal to target to kids. Cut the cord and your kids will instantly stop bugging you about buying stupid shit.

    11. Re:When pigs fly... by houstonbofh · · Score: 1

      I'm fairly sure if you start putting subtle ad elements into the stuff people are watching, people will make a drinking game out of "spot the product placement".

      Hell, you'll even get some YouTube channels doing nothing but videos about "5 product placements you surely missed in (show)".

      Why subtle and not direct? Look how well it worked in Chuck! And he was a better sponsor than Jerred... ;)

    12. Re:When pigs fly... by Opportunist · · Score: 1

      Who or what is Chuck?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    13. Re:When pigs fly... by Opportunist · · Score: 1

      Try our new decaf, now with 100% more caffeine!

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    14. Re:When pigs fly... by npslider · · Score: 1

      Decaff and coffee do not belong in the same sentence, unless it's close to bed time!

      The following post was sponsored by DeathWish Coffee:

      https://www.deathwishcoffee.co...

    15. Re:When pigs fly... by Anonymous Coward · · Score: 0

      uBlock Origin blocked 35 on my behalf (I'm in Finland).

    16. Re:When pigs fly... by AmiMoJo · · Score: 2, Interesting

      If there was some easy, anonymous way to support sites as an alternative to advertising I'd be happy to use it. Maybe there could be a browser plugin that tracks usage of sites that accept that form of payment (all data stored locally) and at the end of the month shows some stats and allows me to distribute my budgeted amount fairly with a couple of clicks.

      Sadly no-one has come up with a good way to do microtransactions. Crypto currencies are getting there, but the hassle of exchanging with fiat currency is probably enough to put most people off.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    17. Re:When pigs fly... by Anonymous Coward · · Score: 3, Informative

      The point is that zero ads is the best number of ads! I block ads in my browser. There are just too many, and they are too annoying (and headache inducing!) to not block them. Sites that request to be white-listed in my ad blocker, or that won't let me see content without white-listing or disabling my ad blocker, never get visited again, if I even bother to remember them! I just go elsewhere.

      I didn't always block ads online. I have been using computers since the DOS 3.3 days, since before the Internet was available to the average person and we had Bulletin Board Systems. Since the only way to access the internet was dial-up. I only started blocking ads when they became really annoying. Flashing red and yellow ads, pop-ups that covered content, auto-playing video ads etc... And when there started being more ads than content on far too many web pages!

      And I "cut the cord" years ago, dropping ad-infested cable TV for streaming services that not only cost literally 1/10th of what cable TV costs today, but have no ads. Advertisers have so annoyed many of us that there is no going back! The only ads that would (maybe!) be acceptable to me would be small, static ads that are directly related to the content of the page that they are displayed on, with maybe 1 ad per page, and not splitting one page worth of text into several pages to display more ads.

      If there are new, innovative, worthwhile products out there, I will find out about them eventually. But most of the stuff being pushed the hardest is crap that I will never want and don't need (IoT crap etc...)

    18. Re:When pigs fly... by sinij · · Score: 1

      Well, most of us already see good ads. And the only good ad is one that takes 0x0 on the screen and no network requests.

      To be pedantic, 127.0.0.1 is still considered a network request.

    19. Re:When pigs fly... by No+Longer+an+AC · · Score: 1

      Hell, you'll even get some YouTube channels doing nothing but videos about "5 product placements you surely missed in (show)".

      I had never seen one of these so I found one - 10 product placements in TV/film that you didn't notice.

      Almost every example they used was blatantly obvious, although not always overly obnoxious. The first was Lone Star Beer in True Detective. I've never seen that show, but there's a guy with a 6-pack of Lone Star (labels all facing the viewer) and he drinks one. Yeah, not hard to spot, but I'm not sure it was very distracting.

      A Marlboro truck in Superman II? That Superman gets slammed into? Kind of obvious. I've never seen a cigarette truck. Then he gets thrown into the Coca Cola sign in Times Square? IIRC there really that sign really did exist and looked the same in real life, so not distracting.

      They even included Wayne's World, which was mocking product placement in movies - maybe it was actual product placement, but they made it obvious (that's the joke).

      If I actually don't notice it, it's not bothersome to me. And then what about Radar and his Nehi Grape is M*A*S*H? Was that product placement? I don't even know, but it's completely believable that it would be his favorite drink and I don't think it distracted from anything. (That was not included in the YT video).

    20. Re:When pigs fly... by jenningsthecat · · Score: 1

      Why do you think people buy stupid shit like 'hatch-a-mole", a single use toy. Sure they get a stuffed animal afterwards, that will never get played with again... Cut the cord and your kids will instantly stop bugging you about buying stupid shit.

      When I read your comment I was immediately reminded of the lyrics to Joe Jackson's song "I'm The Man".

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    21. Re:When pigs fly... by Anonymous Coward · · Score: 0

      It is easy to make ads better:

      1: Interstitials or overlays to require signups by E-mail with consent for newsletters.
      2: Audio ads. Everyone loves those and multiple videos on a page that pop up at random.
      3: Using EME to make ad blockers something for the dustbin of history.
      4: Advances on browser fingerprinting for more data to collect back to sell.
      5: Drive-by installs of software. /sarcasm.

    22. Re:When pigs fly... by Anonymous Coward · · Score: 0

      You got me beat.

      28 on this page

    23. Re:When pigs fly... by Oswald+McWeany · · Score: 1

      Spy parody about a decade ago. You'd frequently see Sub Way ad placements in the show- things like his boss at the Buy More sitting down to eat a fresh subway sandwich and go on to describe all that went into making it. It had lots of blatant ad placements like that.

      --
      "That's the way to do it" - Punch
    24. Re: When pigs fly... by Anonymous Coward · · Score: 0

      But did you notice all the Cisco placement in Be Cool (2005 or so)

    25. Re:When pigs fly... by DontBeAMoran · · Score: 1

      The hassle of exchanging for fiat currency is already being done with crypto currencies faucets.

      Let's pick an existing and popular crypto such as Dogecoin for example. There's already hundreds if not thousands of faucet sites that still give a couple Dogecoin per visit with chances of winning hundreds, thousands and more, all in exchange of having ads load on the faucet page and solving a captcha.

      Given that microtransations should deal with sub-cents amounts, Dogecoin would fit the requirements. With its current value of roughly 32 dogecoins per USD$0.01 and a low transaction fee of only 1 Dogecoin per transfer to speed things up, it only takes a few dozen faucet visits to gather enough to pay for a lot of websites. I'd rather pay websites I like a hundred Dogecoins per week than be submitted to ads when I'm trying to read content.

      --
      #DeleteFacebook
    26. Re:When pigs fly... by Opportunist · · Score: 3

      In a comedy this can actually be used to comedic effect. Why not? Why not even have a character complain about it? "Oh c'mon, you sponsored by Subway or what?" "Yeah (munching) Why you asking?"

      If done right, it could even be good for a laugh.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    27. Re:When pigs fly... by tepples · · Score: 4, Funny

      the only good ad is one that takes 0x0 on the screen and no network requests.

      Not everybody agrees with this claim. Imagine doing a web search, but when you visit each of the top several results, you

      Subscribers can read the rest of this comment

    28. Re:When pigs fly... by Anonymous Coward · · Score: 0

      Depends on your definition of network. If by network you mean data being transferred between nodes on a network then probably not.

    29. Re:When pigs fly... by tepples · · Score: 1

      The only way I knew about Hatchimals is because I collect Weebles. Recently, after I bought some Weebles figures online, the retargeting algorithm thought there was someone in my household who would like Hatchimals as well, and Hatchimals ads stalked me around the web.

    30. Re:When pigs fly... by Anonymous Coward · · Score: 0

      RFC 1925 states the following:

      With sufficient thrust, pigs fly just fine. However, this is not necessarily a good idea. It is hard to be sure where they are going to land, and it could be dangerous sitting under them as they fly overhead.

    31. Re:When pigs fly... by Aighearach · · Score: 1

      If you block third party javascript it drops to 6 here.

    32. Re:When pigs fly... by Aighearach · · Score: 3, Interesting

      If they include a store on the site and sell branded items useful to visitors, lots of people will buy them just to support the site. You don't have to try to replicate or distribute the advertising payment model in order to find alternatives.

    33. Re:When pigs fly... by Aighearach · · Score: 1

      To be more pedantic, that depends on what you're considering. Loopback uses things called network interfaces, but if you're looking at layer 1 it isn't even connected to the network.

    34. Re:When pigs fly... by tepples · · Score: 1

      But then you're back to looking at ads on the faucet sites, and they can't even be relevant to the article because there is no article.

    35. Re:When pigs fly... by Aighearach · · Score: 1

      Right, that's why advertising still exists; people believe they can just decide to "ignore" it, and so they don't take the required steps to remove it from their experience. This allows advertising to continue to influence people in the ways that it intends to.

      It may be that very little of advertising is actually intended as a logical appeal where you'd say, "golly, that ad is correct and so I'm going to incorporate the memes it presented into my thinking." If that was how it worked, "Sizzling Steak" wouldn't have been effective, and modern advertising wouldn't even exist.

    36. Re:When pigs fly... by Aighearach · · Score: 1

      Canadian bacon was always made in the USA, though, right?

    37. Re:When pigs fly... by npslider · · Score: 1

      If it is patriotic Canadian bacon, then yes eh!

      Same with (Freedom) French Fries.

    38. Re:When pigs fly... by Anonymous Coward · · Score: 0

      Never seen a cigarette truck? You don't live in the South. :-) I'm about two hours from Marlboro, NC. I see those trucks about once a week or so.

    39. Re:When pigs fly... by XxtraLarGe · · Score: 2

      Fewer ads,
      Better ads.
      Ads are saved.
      Burma Shave.

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    40. Re:When pigs fly... by sconeu · · Score: 1

      And some charities.

      I'm sure "Kars 4 Kids" is a great charity, but their ads make we want to drive an ice-pick through my ears. I always change the radio station the second that one comes on.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    41. Re:When pigs fly... by Anonymous Coward · · Score: 0

      yup - xkcd has my support through "stuff".

    42. Re:When pigs fly... by KiloByte · · Score: 1

      To be pedantic, 127.0.0.1 is still considered a network request.

      But why would a removed ad connect to localhost? Neither RequestPolicy nor AdBlock do so, and if you block ads at DNS level, using 0.0.0.0 or :: means no requests either.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    43. Re:When pigs fly... by KiloByte · · Score: 1

      Subscribers can read the rest of this comment

      Then see Google's cache -- if the paywall blocked Google, it wouldn't pop up in the search in the first place.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    44. Re: When pigs fly... by Anonymous Coward · · Score: 0

      You are a mentally disturbed freak. It is okay, we all are. Still, you're a fucking lunatic.

    45. Re:When pigs fly... by DontBeAMoran · · Score: 1

      Exactly. Ads on faucets sites cannot bother me because I'm not there to try to read anything.

      --
      #DeleteFacebook
    46. Re:When pigs fly... by tepples · · Score: 1

      If the faucet has no articles, how can the ads on the faucet be relevant to the interests of its readers? The only way you can get relevant ads on a faucet is if you allow advertisers to track your viewing habits from one site to another. Otherwise, the relevant demographic is "people who visit faucet sites".

    47. Re: When pigs fly... by Suffering+Bastard · · Score: 1

      Ha yeah! Or when pigs grow human organs! Hahaha--

      Oh wait...

      --
      "Molest me not with this pocket calculator stuff."
      - Deep Thought
    48. Re: When pigs fly... by Anonymous Coward · · Score: 0

      See happy Gilmore.

    49. Re:When pigs fly... by vandamme · · Score: 1

      The fine print definitely said, "not available in any state that does eat meat".

    50. Re:When pigs fly... by DontBeAMoran · · Score: 1

      Who cares about advertisers on the faucets websites? The system is already in place and it seems to be working otherwise the faucets would not exist.

      You then use the crypto-currencies to make micro-payments on websites that have articles you are interested in, so that you don't have annoying ads while trying to read those articles.

      --
      #DeleteFacebook
  2. Seriously? by backslashdot · · Score: 0, Insightful

    If it has to be advertised I don't need it.

    1. Re:Seriously? by houstonbofh · · Score: 1, Insightful

      So you need nothing, because almost everything is advertised now... Not that people see it at all...

    2. Re:Seriously? by gnick · · Score: 4, Insightful

      Advertising isn't about what you need. It's about what you can be persuaded to buy. "Need" doesn't factor in.

      --
      He's getting rather old, but he's a good mouse.
    3. Re:Seriously? by omnichad · · Score: 2

      This is why "well-known" brands get to price gouge. People assume there's nothing cheaper (or better for the same price) and just follow the same habits. Competition is good, overall. And competition requires some amount of advertising.

      Look at how many people using iPhones on AT&T. AT&T is the default choice for those over a certain age, but it's by far the most expensive mainstream carrier.

    4. Re:Seriously? by religionofpeas · · Score: 1

      Advertising can make the difference where I buy the things I do need.

    5. Re:Seriously? by backslashdot · · Score: 1

      Actually I was (mostly) kidding. But I can justify my position, even though --again I was just joking. It's usually the "well known" brands advertising. I don't think I have seen an ad from my favorite soda brand since maybe the 90s. Now that I think of it, most of the products I have purchased I haven't done it by advertising even in the subtle sense. I usually read the amazon reviews online or ask people who may be knowledgeable. It takes discipline but one can immunize oneself from advertising. I like watching infomercials .. the successful ones .. still have not purchased one thing off an infomercial .. but i like watching them cause they are entertaining in how they try to convince people.

    6. Re:Seriously? by Cro+Magnon · · Score: 1

      Advertising can make the difference where I buy the things I do need.

      Me too, but not always a positive difference. I've also decided against places due to bad ads.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    7. Re:Seriously? by npslider · · Score: 1

      because almost everything is advertised now

      When I am in the middle of the Sahara desert and I see a bill board advert for winter parkas... then I will agree with you.

      Granted, you did say *almost* everything, but I digress..

    8. Re:Seriously? by npslider · · Score: 1

      How many times have we suddenly decided we *Need* that gadget only after we saw the commercial for it? We did not realize how big the black hole was in our souls until we discovered the product that promises to fill it.

    9. Re:Seriously? by npslider · · Score: 1

      Location and price are what help determine my decision.

    10. Re:Seriously? by freeze128 · · Score: 3, Interesting

      Pay close attention to Car commercials on TV... everyday cars like Ford, Chevy, etc., will try to sell you on their specs (value, toughness, awards won), but high end luxury cars (Lexus, BMW) try to sell you on a FEELING. The feeling you get driving it. The feeling you get just sitting in it. It's completely subjective and unable to be measured.

      Know any computer manufacturers that use that technique? (Apple)

    11. Re:Seriously? by npslider · · Score: 1

      I'm looking for an RC Cola ad... once I see one, I will buy an entire shipping crate of the stuff....

    12. Re:Seriously? by omnichad · · Score: 1

      I was more talking about brands you find in a physical store and groceries - so it's a poor example for that, but still common. Product shelf placement and package design is all advertising. Special sale pricing too.

      like watching them cause they are entertaining in how they try to convince people

      Ah, yes...that wonderful trope of showing someone utterly failing to do something simple, usually in black and white footage.

      Enjoy this gem I just found: Infomercial Struggles Compilation

    13. Re:Seriously? by omnichad · · Score: 1

      I love RC Cola, but honestly forget it exists and end up buying Pepsi when I want a regular cola. It also usually gets the bottom shelf in the grocery store.
      Most people younger than me have probably never tried it.

    14. Re:Seriously? by npslider · · Score: 1

      We are creatures of habit, sticking to what we know we like. It's like going to your favorite restaurant and ordering your favorite meal; you see other menu items, but don't know if you will like them as much as the meal you have already tried and enjoy.

    15. Re:Seriously? by npslider · · Score: 3, Insightful

      Apple is no longer a BMW... but rather a 3 year Ford design marketed as "new" with a different color paint job, and a custom multi touch shiftier.

    16. Re:Seriously? by houstonbofh · · Score: 1

      because almost everything is advertised now

      When I am in the middle of the Sahara desert and I see a bill board advert for winter parkas... then I will agree with you.

      Granted, you did say *almost* everything, but I digress..

      https://www.rddusa.com/shop/u-...
      Hehe

    17. Re:Seriously? by mrbester · · Score: 1

      What I've noticed in recent car ads is they are of two types: either "model may differ from that shown" for ones you can buy without being a second mortgage (then show me the one I can buy, you know, the models with the steering wheel on the correct side) or ones which you can only lease for business (fork out a lot up front, pay monthly and after the lease when you've paid enough to have actually bought the thing you still don't own it). Not interested.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    18. Re:Seriously? by npslider · · Score: 1

      Well I'll be, I guess even Hell gets cold at night! ;)

    19. Re:Seriously? by npslider · · Score: 1

      I don't drink much soda, so when I do, I want it to be a favorite. RC cola, is nice, but I prefer the more complex flavors of Coke or Dr. Pepper.

      *The preceding post was sponsored by the Coca Cola Corporation, in partnership with SlashdotMedia.

    20. Re:Seriously? by pla · · Score: 1

      How many times have we suddenly decided we *Need* that gadget only after we saw the commercial for it?

      I won't be so naive as to claim that advertising has no effect on me (though when I can detect it, it has a strongly negative effect)...

      But I can honestly say the situation you describe hasn't happened since I was still a dumb 12YO watching Saturday morning cartoons and desperately wanting some crappy cereal (often only for the toy inside).

    21. Re: Seriously? by Anonymous Coward · · Score: 0

      bet if you can find physical ads for rc they would be worth money not as much as say older coca cola physical ads.

    22. Re:Seriously? by bluegutang · · Score: 1

      More specifically, it's about what you can be persuaded that you need.

    23. Re:Seriously? by npslider · · Score: 1

      For me, I am more inclined to be affected by an advertisement if I am already wanting that item in broad terms (ie. I'm hungry and see an ad for a local pizza place). If it's totally out of the blue I'm most likely going to ignore it, unless it catches my attention on some other level; it's funny, creative, etc.

    24. Re:Seriously? by istartedi · · Score: 2

      While basic essentials like food, water, etc. don't need to be advertised, other things do. How did I find out about the C-64? A commercial. Was it a need? At the time we didn't think so; but looking back, it was. I don't know where I'd be if we didn't have one. Dead? No; but with much fewer interesting things in life. Now in the modern era, kids are playing with things like Rasberry Pi boards and stuff. How do they find out about it? Sites like this? And when some start-up pitches a product like that on this site, what do people say? "Slashvertisement". A product placement or startup interview isn't an "ad" in the traditional sense; but it serves the same purpose.

      As much as we might hate to admit it, some level of advertisement is necessary.

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    25. Re:Seriously? by Anonymous Coward · · Score: 0

      For a great low rate you can get online, go with The General and save some time!

    26. Re:Seriously? by sexconker · · Score: 1

      If it has to be advertised I don't need it.

      So you need nothing, because almost everything is advertised now... Not that people see it at all...

      Just because it is advertised doesn't mean it has to be advertised.

    27. Re:Seriously? by tepples · · Score: 1

      While basic essentials like food, water, etc. don't need to be advertised

      You'd be surprised. Electric utilities run public safety ads, and natural gas companies run ads about how much quicker a gas range boils water than an electric one.

    28. Re:Seriously? by houstonbofh · · Score: 1

      At least it is too dry to freeze over! :)

    29. Re:Seriously? by npslider · · Score: 1

      It's not the heat / cold, it's the humidity!

    30. Re:Seriously? by Aighearach · · Score: 1

      You might be shocked to discover this, but those of us who don't watch any commercial TV, commercial radio, and who block internet advertising, still manage to make it to stores that sell products, and sometimes to even manage to make a purchase. We don't die of starvation begging somebody who saw the ads to tell us what to buy.

      And those products we buy? They were made by companies.

      Please reconsider your understanding of the phrase "has to."

    31. Re:Seriously? by Aighearach · · Score: 3, Interesting

      When they measure the responses, even though people respond differently after seeing the ad those people don't believe it is because of the ad. They will almost always be able to identify better-sounding reasons. That's actually the whole point, and why the advertising is typically so stupid. If it was a logical response they were targeting the ads would look very different.

    32. Re:Seriously? by Mandrel · · Score: 1

      How do they find out about it? Sites like this? And when some start-up pitches a product like that on this site, what do people say? "Slashvertisement". A product placement or startup interview isn't an "ad" in the traditional sense; but it serves the same purpose.

      There's a difference between product information published because of its independently-assessed editorial value, and material pushed to you only because they offered to pay the publishers (the most). It's here the form of advertising called "PR" tries to work its magic.

    33. Re:Seriously? by Anonymous Coward · · Score: 0

      Same here. If they throw their ads at me I don't buy their products.

    34. Re:Seriously? by TheRaven64 · · Score: 1

      There are two kinds of ad. The first kind makes you aware of something that you didn't know existed and gives you information about the product. Not only are these useful, they're so useful that many people actually pay to receive them in various forms (trade magazines and so on). The second kind tries to persuade you to buy something that you probably don't need and wouldn't want without the advertising. These are the mental equivalent of punching someone in the face and the law ought to treat them as such.

      --
      I am TheRaven on Soylent News
  3. We don't need ads by Anonymous Coward · · Score: 1

    The whole industry can be scrapped. Public awareness of brands doesn't matter; that's a board level issue. Telling us McTurd Burger is back doesn't matter. Slobs will see it on the menu.

    The public are paying trillions per year to be told about stuff they'd buy anyway. Scrap the fucking lot of it, and let the advert agencies rot.

    1. Re:We don't need ads by Archangel+Michael · · Score: 4, Interesting

      The McRib is a classic example of something that is really popular, but limited term item on the menu. It is that way on purpose, because scarcity creates a subconscious desire. I know people who do not eat at McD's at all, except when McRib is out. Then they eat there all the time, not just for McRib. It is really weird when you think about it.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    2. Re:We don't need ads by TWX · · Score: 3, Insightful

      It's limited in part because McDonalds only offers it when the price of pork has fallen below a certain threshold. They've intentionally built up this mystique around it to further increase profitability when it is available.

      Disney has used a similar technique for different reasons through the years when it comes to releasing their films on home-media formats. They do large "limited" batch runs of their movies and market "for a limited time only!" to try to drive additional sales. In-fact if you look at their history, you'll find that even if a particular title is pressed for only a finite amount of time, they stop production when demand drops, not based on some pre-chosen timetable, and most of their popular titles have been released on every popular consumer format. You'll find VHS, DVD, and Blu-Ray, and for some titles you'll even find Betamax, CED, and HD-DVD before those formats went stale. In reality they produce a title until the market won't bear it any longer then they stop, so that those who didn't get on the bandwagon with a particular format and lament that will do so next time around, and everyone else will re-buy what they already have in the new format as well.

      --
      Do not look into laser with remaining eye.
    3. Re:We don't need ads by Opportunist · · Score: 1

      Disney put this to perfection. Most classic Disney movies can't be bought just when you want them, oh no, they're only for sale during a very specific time and if you don't get it now, you will probably have to wait a looooooooong time, so get it now, even if you don't really want it but you might in a year and you can't buy it then...

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re:We don't need ads by BarbaraHudson · · Score: 1

      Guess it doesn't work too well - I've never tasted a McRib. Then again, I haven't bought from McDonalds this century ... so I guess I don't know what I'm missing. Poor me :-)

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    5. Re:We don't need ads by AmiMoJo · · Score: 2

      The McRib is available when the price of pork is low. You aren't getting premium meat in there and they aren't willing to raise the price. The scarcity angle is just a positive side-effect.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re:We don't need ads by ChoGGi · · Score: 1

      I don't remember the last time I was in a McD's, but I would in a heartbeat if they brought back those mini-pizza's.

    7. Re:We don't need ads by Oswald+McWeany · · Score: 1

      I went once, 5 years ago. (I know it was 5 years because I specifically remember the route I was on for my work at the time, and I only worked there one year- McD was only place I passed). It was awful and haven't eaten there again since.

      Before that time it had been at least a decade- probably 2.

      So one McDonalds outing in 25 years- and I consider that too frequent.

      --
      "That's the way to do it" - Punch
    8. Re:We don't need ads by tepples · · Score: 1

      most of their popular titles have been released on every popular consumer format.

      That's a big "most". Find me a lawfully made copy of Song of the South in any home video format that was ever popular in the North American market.

    9. Re: We don't need ads by TWX · · Score: 1

      I have it on Laserdisc.

      And besides, they've specifically made a point to suppress that one. It's far and away the exception. Looks really bad for their image given some of the blatantly racist content and it'll probably never see distribution again.

      --
      Do not look into laser with remaining eye.
    10. Re: We don't need ads by Anonymous Coward · · Score: 0

      It's what is referred to as a "loss leader" - a product being sold to draw customers in so you can upsell them. Generally at a loss on that item. The McRib, though, shows that someone at McDonald's is a genius, because they *don't* take a loss, they create artificial scarcity to make the items seem more valuable. McRib isn't the only one, either - they have the Shamrock shake, for instance. The McRib is just the most popular.

    11. Re:We don't need ads by vandamme · · Score: 1

      As it turns out, they have about a 20 year cycle, so you can buy it for your grandkids, and your kids can relive their childhoods. They have a pipeline of old fairy tales that they reissue in live movies, live ice skating shows, cartoons, spinoffs, repeat ..... wait, has there been a Star Wars on Ice yet?? Give them time.

  4. Cool! by DontBeAMoran · · Score: 1

    branded content and other forms of advertising on platforms such as Snapchat, Musical.ly, WeHeartIt and Imgur.

    Hey, go for it man! Add Facebook and Twitter and whatnot to your list while you're at it.

    I don't use any of that crap, so that means less ads for me.

    --
    #DeleteFacebook
  5. Native ads by DogDude · · Score: 2

    The future is media companies going back to having advertising salespeople, and dumping all of these stupid ad networks.

    --
    I don't respond to AC's.
    1. Re:Native ads by npslider · · Score: 1

      Perhaps Jony Ive should switch to late night infomercials. Imagine him highlighting how soft, supple, and vibrantly colorful... a Snuggie is!

  6. The Following Slashdot Post... by npslider · · Score: 2

    The Following Slashdot Post is sponsored by Apple. And now a brief special video, narrated by Sir Jony Ive:

    (5 minute Apple Quality ad)

    We now return to your Post: "Apple still has way more money than it knows what to do with, and that's OK!"

    1. Re:The Following Slashdot Post... by CanadianMacFan · · Score: 2

      Just a regular day on /. then.

  7. It is clutter not advertising by jonsmirl · · Score: 4, Interesting

    My adblock current reports having blocked 1.6M ads -- 1.6 million! No one looks at 1.6M ads, they are just clutter.

    I loaded my RSS feed yesterday. 1,200 ads blocked from a single use of my RSS reader. No one looks at 1,200 ads from a single use of an RSS feed. These ads are just clutter to be ignored and blocked.

    And I truly hate autoroll video ads with sound. Good way to guarantee I will never buy your product.

    1. Re:It is clutter not advertising by nwf · · Score: 0

      Speaking of which, Slashdot itself it unusable without an ad blocker. Every time I've tried without one I get redirected to some crap site. Literally every single time. I even tried from the gym on the ellipticals. Can't even read Slashdot there.

      I'm constantly amazed at how many crap scripts ABP blocks. 34 on Slashdot today. That's insane.

      --
      I don't know, but it works for me.
    2. Re:It is clutter not advertising by Solandri · · Score: 3, Interesting

      Have you looked at a newspaper? They're also filled with thousands of ads. No single reader will look at all thousand. What the advertisers are counting on are the one in a thousand readers who sees their ad.

      I agree with you and TFA though that this is a terrible and inefficient way to do it. Unfortunately, the better way to do it - fewer but targeted ads tailored to better suit your interests and needs - is vehemently opposed by the pro-privacy crowd. The more accurately they can target the ads to you, the more people oppose it as a bigger invasion of their privacy. There's a solution in here somewhere, we just have to find it. (Maybe prohibit collecting and selling of profile info, but allow a user to generate/reset his/her own profile. Advertisers are then allowed to read that profile and present an appropriate ad.)

    3. Re:It is clutter not advertising by omnichad · · Score: 3

      Every time I've tried without one I get redirected to some crap site.

      Don't use ad-blocker in place of cleaning up the malware on your computer. I've never been redirected.

    4. Re:It is clutter not advertising by freeze128 · · Score: 1

      1.6 Million ads since what date? Yesterday? Last week? 20 years ago?

    5. Re:It is clutter not advertising by jonsmirl · · Score: 1

      Since last time I reset Adblock -- probably four years ago or so.

    6. Re:It is clutter not advertising by nwf · · Score: 1

      Happens on multiple computers, including phones, Macs, PCs, and devices that don't have a proper OS. Mine and other people's devices. And only on slashdot.

      --
      I don't know, but it works for me.
    7. Re: It is clutter not advertising by Anonymous Coward · · Score: 0

      personally in the last seven days ive had 5584 ads blocked.

    8. Re:It is clutter not advertising by AmiMoJo · · Score: 2

      The ads in newspapers are heavily regulated and can't be animated or noisy.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    9. Re:It is clutter not advertising by tepples · · Score: 1

      Without a tracking blocker, I've seen inactive Slashdot tabs occasionally get redirected to a false "Urgent Firefox Update" page even on Xubuntu GNU/Linux. What malware cleaner tool do you recommend for that environment?

    10. Re:It is clutter not advertising by Anonymous Coward · · Score: 0

      I've never ever been redirected on slashdot either. You absolutely must have malware. Maybe it's in your router if you are really telling the truth, but something else is redirecting you to crappy pages.

    11. Re:It is clutter not advertising by The-Ixian · · Score: 2

      I was going to chime in with exactly this.

      You have to be careful these days. There absolutely exists ad network deployed malware which will attempt to log in to your home router using default credentials in order to upload custom firmware or change stuff like DNS settings.

      --
      My eyes reflect the stars and a smile lights up my face.
    12. Re:It is clutter not advertising by Anonymous Coward · · Score: 0

      Have you looked at a newspaper? They're also filled with thousands of ads. No single reader will look at all thousand. What the advertisers are counting on are the one in a thousand readers who sees their ad.

      And some of them are QUITE deplorable, pretending to be actual legitimate articles, while actually being a lot of hoo-hah.

       

      I agree with you and TFA though that this is a terrible and inefficient way to do it. Unfortunately, the better way to do it - fewer but targeted ads tailored to better suit your interests and needs - is vehemently opposed by the pro-privacy crowd. The more accurately they can target the ads to you, the more people oppose it as a bigger invasion of their privacy. There's a solution in here somewhere, we just have to find it. (Maybe prohibit collecting and selling of profile info, but allow a user to generate/reset his/her own profile. Advertisers are then allowed to read that profile and present an appropriate ad.)

      Nope. You aren't suggesting a better way to do it, just a way that lets the advertisers maximize value, but doing nothing for the consumer. Instead, it'd be better to have the consumer control and own their own filters, and as such, not be subject to the machinations of the unscrupulous advertiser.

      The thing is, they don't want that pain. It would cost them. They'd rather ignore the outright criminals.

      We haven't made it costly enough for them.

    13. Re:It is clutter not advertising by omnichad · · Score: 1

      Weird...how have I never seen this (I swear I leave up Slashdot tabs in the background for hours at a time)? I don't know of any automated cleanup tools, but check the add-ons, manually inspect the profile folder and user.js.

    14. Re: It is clutter not advertising by Anonymous Coward · · Score: 0

      I use an iPod with just the default browser, a lot. I post and visit here, a lot. I've never seen this happen and we know how often AC posts around here - a lot. So, yeah, I am having some doubts about this claim as well.

      I do see it happen on Fark, for example. It does happen but it has never, ever, happened here on slashdot. , for me at least. PBKAC?

    15. Re: It is clutter not advertising by Anonymous Coward · · Score: 0

      I've had the same proble, like to giftcard.club or something, so it isn't just you.

      And yes, it is only Slashdot, though only on occasion.

    16. Re:It is clutter not advertising by Anonymous Coward · · Score: 0

      They're also filled with thousands of ads.

      Conflating classified and unclassified advertising has been one of the unsolicited advertising industry's biggest scams.

      The more accurately they can target the ads to you,

      So two ad's in a thousand is relevant rather than one. Big woop, the cost/benefit isn't even remotely there.

      fewer but targeted ads tailored to better suit your interests and needs

      Don't make me laugh. Unsolicited advertising is just spam these days, an arms race to get mindshare where everybody loses except the advertising "industry". All based on the bogus premise that it's okay to steal the time and money of many people to make sales to a few people who probably didn't need the product anyway.

      As far as I'm concerned the entire unsolicited advertising "industry" can just FOAD. I don't think I've seen a single unsolicited ad that was actually useful to me in my entire life. Not surprising since anybody who make purchases based on unsolicited advertising is a fool.

    17. Re:It is clutter not advertising by strikethree · · Score: 1

      Unfortunately, the better way to do it - fewer but targeted ads tailored to better suit your interests and needs - is vehemently opposed by the pro-privacy crowd. The more accurately they can target the ads to you, the more people oppose it as a bigger invasion of their privacy.

      I know you are a relatively smart person but you do seem to be missing something here: Most advertisements are lies. "Fresher breath in 45 minutes", "All your problems go away if you use this", "Best product ever", etc etc.

      Fuck that.

      If I am looking for a solution to a problem, an advertisement is one of the last things on this planet that will convince me. I have no extra money for bullshit frivolities that I never knew I needed.

      Summary: Lies, aka advertisements, need to die in fire. Accuracy merely helps their lies to be more effective. Again, fuck that!

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
  8. Here's the problem to solve... by QuietLagoon · · Score: 4, Insightful
    From TFA:

    ...“There is a lot of audience that’s spread out on places that are not [Facebook and Google], especially younger audiences,” he said. “As audiences get younger, it’s becoming increasingly harder to reach them where everybody else is able to get reached.”...

    That's it. That is all the mention of the recipients (aptly a.k.a, "targets") of the advertising. The advertising industry hasn't a clue what the targets of the advertising want with advertising, nor do they seem to care.

    .
    The advertising industry seems to think that so long as advertising is presented, it is welcomed. That is wrong, just wrong, on so many levels.

    Until the advertising industry fixes that major and fundamental problem with their industry, advertising will be unwelcome.

    1. Re:Here's the problem to solve... by omnichad · · Score: 1

      Please, let them keep thinking that way and spreading misinformation. Until literally every program on TV is crap (instead of 97%) and until there are no longer any real journalism sources at all, advertising pays for a lot of nice things - even if the advertising returns very little to the company paying for it.

    2. Re:Here's the problem to solve... by ausekilis · · Score: 4, Insightful

      The funny part is some of the best places survive on next to no advertising budget. Costco is a prime example of a company that is incredibly popular and doesn't spend money on advertising (well, outside of their coupon mailers to their members).

      How do they do it? They have competitive pricing, great customer service (return policy, friendly staff, etc...), they follow all distribution rules (they self-check all of their meat before it's put out on shelves), and they take care of their employees. Every Costco I've been to has been stupidly busy during rush hour and all-day Saturday.

      Word of mouth and customer good will can go a very long way.

    3. Re: Here's the problem to solve... by Anonymous Coward · · Score: 0

      and very comunity oriented too.

  9. Food ads okay by Anonymous Coward · · Score: 2

    Personally, my family relies on ads from our local grocers to help us stay on budget. So some ads are okay.

    1. Re:Food ads okay by npslider · · Score: 2

      Let's face it... the future of noodle ads is dice-cut vegetables! ;)

    2. Re:Food ads okay by Anne+Thwacks · · Score: 1

      You obviously have not tried our 3D printed turnips!

      --
      Sent from my ASR33 using ASCII
    3. Re:Food ads okay by The-Ixian · · Score: 1

      There are lots of ads that are fine.

      Word of mouth (referrals from friends or acquaintances)
      Some product placement in TV and movies
      Sides of busses and trains
      Bus benches
      Curated ads on podcasts and public radio are pretty non-intrusive and can actually be highly relevant to the audience
      Billboards are generally ok in some areas (driving through South Dakota...)
      A single 15 - 30 second ad before and/or after the TV episode is generally ok... more than 1, or several throughout is tedious
      Static (non-animated, no sound) banner ads are ok in small quantities

      I mean, really, advertising is all around us already and a lot of it is fine. It's just that enough is never good enough. Advertisers always want to go up 1 higher... and that is where the pushback is coming from. We have reached 11 now and it is too damned loud.

      --
      My eyes reflect the stars and a smile lights up my face.
  10. The future is now by Anonymous Coward · · Score: 0

    The future of advertising is an endless deluge of paid "countermeasures" (trolls, conspiracy digressions) and synthetic proxy discussions held on open forums by "research groups" and "social media agencies" to seed an authentic sense of community between you and the true red-blooded Texan American from praising God for Donald J. Trump.

  11. There is two ways ads can survive by Opportunist · · Score: 3, Interesting

    Entertainment and information is what people want. Until now, ads invariably did one thing: Interrupt our access to entertainment and information. And guess what: People don't like that.

    Your key to getting your ads not only seen but actually associated with something good and something people want is to tie your ads into entertainment and information. Don't interrupt it, accompany it. Red Bull has really understood that. Know that Red Bull Air Race? Some crazy people flying around at breakneck speed and giving the onlookers the thrill of their life. And everyone knows that it's Red Bull that makes this thrill possible. That's cool! That's what people want! And they associate that sugar water with daredevil action and having a good time.

    Have you ever seen a Red Bull ad? I haven't in the past 10 years.

    So sponsor entertainment! It needn't be something huge, go and see what YouTubers have tons of followers and ponder how you can become part of their show. Note, this is important: DO NOT get them to endorse your product, YOUR PRODUCT has to become part of their show. It has to be part of the "cool". But, and this is also again important, it must not take over the show. Else that Youtuber is considered a sellout and his followers will leave. Your job is to find out how your product fits into his routine and your product must not break his routine, for that's why people are watching him!

    If you prefer something more "serious", try to sponsor something closer to documentaries. That is a mostly uncharted land and I really wonder why. Because people doing serious documentaries are usually considered credible and trustworthy by their viewers, so why not use them for your product? Again, the product has to match the person, the style and the documentary (it's kinda pointless to have an archaeologist drink a cup of coffee from fine porcelain on a digging site, but he could hold a cup whenever he's talking to the camera and take a sip whenever he's in the picture but not talking while showing some ruins or something). And again, subtlety is key. People love finding stuff out themselves. Let them! Maybe even make it some sort of game.

    That's where you can thrive. And people will actually love you and your product for it instead of considering you an invasive nuisance. Because yes, you can force us to endure your ads. But you cannot make us watch. And you cannot force us to like something that we consider obnoxious and invasive because it interrupts what we're looking for: Entertainment and Information. Become part of that entertainment and information and we'll actually love you. And your product.

    And we buy what we love.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:There is two ways ads can survive by freeze128 · · Score: 1

      Red bull gives you wings... Yes, I have seen a Red Bull ad.

    2. Re:There is two ways ads can survive by serviscope_minor · · Score: 1

      Have you ever seen a Red Bull ad?

      Yes. They do slightly crude looking animation where some non avian ends up flying.

      --
      SJW n. One who posts facts.
    3. Re: There is two ways ads can survive by Anonymous Coward · · Score: 0

      What you're describing is basically sponsorship agreements and product placement. I don't mind the massive amount of ads in racing, especially in NASCAR. I don't think it's particularly intrusive because it doesn't interfere with my ability to watch a race. As for product placement, the Amazing Race did a lot of that, especially with the prizes at the end of each episode. I never found it obnoxious, because it didn't take away from the show. I really do get tired of all the ads for drugs, especially the Viagra and Cialis ads that get spammed constantly during any sports broadcast. As TV programming goes, sports should be one of the most family-friendly things you can watch, except that the advertisers have to fill it with commercials about products for sex. It seems like they occur during every commercial break or maybe every other one. It also seems like the quality and creativity of advertising had declined, in favor of trying to harvest as much personal information about people to target ads. There used to be a lot of very creative and memorable ads. Anheuser-Busch had lots of very creative and memorable ads like the Budweiser frogs and the Bud Ice penguin. Now, outside of the Superbowl, most ads just suck.

    4. Re:There is two ways ads can survive by mrbester · · Score: 1

      *wiiings

      Probably spelled that way so some dumb ass doesn't sue them for not developing flight ability after drinking just like the animated ad depicts.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    5. Re: There is two ways ads can survive by Opportunist · · Score: 1

      And yes, I think product placement and sponsoring is what will survive of advertising. Nobody watches the commercial breaks anymore. Everyone just uses them for a bathroom break or to get more snacks. Sometimes it feels like people's bladders are getting more and more honed to fit into the ad slot.

      That's not sustainable. Ads that nobody watches are wasted money. And even the ads that people watch are wasted. Try this experiment: Sit down with a buddy, watch a show. Then, after the show, ask him for the ads he remembers. He'll look at you with a blank stare. He won't remember any.

      Our brain already works in such a way that it filters the ads out. It's rendered as static background buzzing, nothing more. Think right now and name the first ad that comes to your mind. 9 out of 10 times it will be something that you have seen a long, long while ago.

      Before your static filter set in.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:There is two ways ads can survive by Anonymous Coward · · Score: 0

      I know about the Red Bull air races, & a lot of the other stuff Red Bull does. Good on them for doing something interesting with their marketing budget.

      You still couldnt pay me to drink that shit tho.

    7. Re: There is two ways ads can survive by Anonymous Coward · · Score: 0

      Just because you can't name an ad doesn't mean it hasn't affected you. Recognition is many times more powerful than recall. Advertisers know that. That Domino's ad that started playing as you got up to take a crap still -reminded- you that Domino's exists and it's an easy option for getting pizza when you want it right away. The next time you think pizza, you may be more likely to think Domino's. The next time you see a Domino's delivery car or pass a Domino's shop, the same neural pathways in your brain are getting reinforced, that were reinforced by each ad you -think- you ignored.

      Maybe you're the special snowflake that really doesn't end up buying things due to advertiser influence. Or perhaps you're just a cheap bastard like I am and you stick with cheap crap instead of name brands. But advertising works on most people more than they admit -or- realize.

    8. Re:There is two ways ads can survive by Anne+Thwacks · · Score: 1

      I have often wondered why people drink something that publicly admits to being a load of bull!

      --
      Sent from my ASR33 using ASCII
    9. Re: There is two ways ads can survive by Cro+Magnon · · Score: 1

      Just because you can't name an ad doesn't mean it hasn't affected you. Recognition is many times more powerful than recall. Advertisers know that. That Domino's ad that started playing as you got up to take a crap still -reminded- you that Domino's exists and it's an easy option for getting pizza when you want it right away. The next time you think pizza, you may be more likely to think Domino's. The next time you see a Domino's delivery car or pass a Domino's shop, the same neural pathways in your brain are getting reinforced, that were reinforced by each ad you -think- you ignored.

      Maybe you're the special snowflake that really doesn't end up buying things due to advertiser influence. Or perhaps you're just a cheap bastard like I am and you stick with cheap crap instead of name brands. But advertising works on most people more than they admit -or- realize.

      It's possible that I'll subconsciously remember Domino's when I want pizza. Or, I might associate it with taking a crap! It could go either way.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    10. Re: There is two ways ads can survive by Rakarra · · Score: 1

      I've seen some fantastic ads, Cartier's being pretty notable: L'Odyssee de Cartier. I noticed it while fast-forwarding through commercials during a pre-recorded baseball game, it prompted me to rewind to see what was going on.

      Red Bull Media House makes fairly decent films too, usually about outdoor lifestyle activities. The Art of Flight has some of the most amazing snowboarding footage you'll see.

    11. Re: There is two ways ads can survive by epine · · Score: 1

      I've seen some fantastic ads

      Likewise, three minutes out of every seventies sitcom is almost funny.

      The simple ROI calculation here is whether the value of all the advertising you've consumed / been exposed to exceeds the value of all the time and attention viewing this advertising has consumed from your life.

      Note: include any time you spent tweaking your ad filters, or your ad-related security profile (or reinstalling an OS trashed by the failure to so invest) in total time frittered.

      Advertising can only survive if worst of the crap goes away. Unfortunately, according to Sturgeon's law, ninety percent of everything is crap, and this isn't likely to change.

      The only exception is where the consumer deliberately seeks out filters that discard the shitty ninety percent, such as only watching movies endorsed by Roger Ebert. This is not perfect, but man oh man, the troubles he's seen. He watched The Brown Bunny and The Human Centipede so you didn't have to.

      Any form of push is doomed under active discrimination, because 99% of push is crap, in the most typical of all possible worlds.

    12. Re: There is two ways ads can survive by Mal-2 · · Score: 1

      The only exception is where the consumer deliberately seeks out filters that discard the shitty ninety percent, such as only watching movies endorsed by Roger Ebert. This is not perfect, but man oh man, the troubles he's seen. He watched The Brown Bunny and The Human Centipede so you didn't have to.

      He also wrote Beyond the Valley of the Dolls, so his tastes could be suspect as well.

      --
      How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
    13. Re: There is two ways ads can survive by Rakarra · · Score: 1

      He watched The Brown Bunny and The Human Centipede so you didn't have to.

      Not only that, he watched The Brown Bunny twice. The first time, he walked out of a screening at Cannes, saying it was one of the worst movies Cannes had seen. The second time, he watched a recut version and gave it 3/4 stars.

      Vincent Gallo is still an asshole though, even after he made up with Ebert.

      Sadly, I don't think any amount of cutting would have saved The Human Centipede, even if it were only 5 minutes long.

  12. Future of advertising is fewer, better ads by Anonymous Coward · · Score: 1

    - John Wanamaker 1919

  13. Marine Biologists HATE This Guy! by Anonymous Coward · · Score: 1

    Increase your mouth size to fit more balls in it with this ONE SIMPLE TRICK!

  14. "Better"? Poor word choice by Anonymous Coward · · Score: 1

    When it comes to adds there is going to be many different interpretations of the word "better" depending on who you are.

    Where ads are concerned, I suspect my definition of better will have nothing in common with the definition used by someone whose work is in any way related to advertising.

  15. How can I block this on /. by Anonymous Coward · · Score: 0

    While at it: can someone help me how to block the crap /. is loading into the articles?

    class="fhitem fhitem-story article usermode thumbs grid_24 ntv-sponsored-658 currfh"

    This is the last piece of crap I would like to block on this site

  16. "Better" maybe, fewer no. by Anonymous Coward · · Score: 0

    There's a legitimate business case (albeit with super creepy privacy implications) of having "better" ads, i.e. ads that are more relevant and targeted to the recipients interests and needs. People respond more to better ads.

    It's much more questionable to build a case for FEWER ads. Advertisers talk about contact and "building engagement." You accomplish that through more interaction, not less. While in theory there's a notion of "advertisement fatigue" by people just ignoring everything, this is much more a "tragedy of the commons" situation - while we might agree overall that people will respond better if they see fewer advertisements, there's no incentive for any one specific advertiser to dial back their contacts so that OTHER advertisers will reap the rewards of lower advertisement fatigue.

    The advertisements of the future will be "better," significantly creepier, and no less numerous than they are right now.

  17. FTFY by tomhath · · Score: 2

    The advertising industry seems to think that so long as advertising is presented, it is welcomed.

    The advertising industry thinks that so long as they get paid, all is well.

    Businesses need to wake up, they're being scammed by the sellers of advertising space

  18. Advertising is staying - thank goodness by OneHundredAndTen · · Score: 2

    As long as those advertising clowns believe that advertising is going to earn a them an extra few, clueless customers, advertising will be staying. That is a good thing for those of us who use ad blockers - we won't see their stupid ads, but those stupid ads will carry on paying for things. Since there will always be clueless customers, and since the advertising clowns will always have the suspicion that advertising captures such morons, advertising will stay. And we won't see the ads. Things are good.

  19. when you give a little by Anonymous Coward · · Score: 0

    they fo as far as they can aggressively. look at cable tv that you pay for and all the ad on there every 10 to 15 minutes for a few minutes.

  20. Ya think so? by Plumpaquatsch · · Score: 1
    http://www.theverge.com/2017/1/18/14304276/walt-mossberg-online-ads-bad-business

    Mossberg: Lousy ads are ruining the online experience:

    Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using the NFL app on my iPad. To watch that 14-second clip, I had to suffer through a 30-second ad for something so irrelevant to me that I can’t even recall what it was.

    ...

    But the world has changed as journalism and entertainment have been disrupted by technology. Great power has shifted to the advertisers. I learned this almost immediately after I left the Journal in 2013 and co-founded Recode on January 2nd, 2014.

    About a week after our launch, I was seated at a dinner next to a major advertising executive. He complimented me on our new site’s quality and on that of a predecessor site we had created and run, AllThingsD.com. I asked him if that meant he’d be placing ads on our fledgling site. He said yes, he’d do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.

    Yes, this advertiser was bold (no, balled) enough to basically tell Mossberg he will screw him over, and he would not be able to do anything against it, because the only way to oppose him was to get no money at all. As long as they have this power, they will give you more and worse ads. Period.

    And this is your fault - because you felt entitled to get everything for free.

    --
    Of course news about a fake are Fake News.
    1. Re:Ya think so? by Anonymous Coward · · Score: 0

      No, no no no. You had us until that last line.

      Back when we started having cable (remember cable?), that was effectively the claim: Since things aren't free, you'll pay for cable and thus not have to suffer ads.

      Guess how long *THAT* lasted.

      And look at pay-sites today; even they're riddled with advertisements everywhere. It doesn't matter that it's paywalled; all that means is you'll be paying twice.

    2. Re:Ya think so? by Anonymous Coward · · Score: 0

      If you can't make a living based on the quality of your content -don't.

      Seriously.

      Either go out of business, or do it as a hobby if it provides you with joy to do it.

  21. Re:AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    AC, I think your HOSTS file should contain this:
    *.*.*.*
    Then you won't have to worry ever again.

  22. Millenial Voter by Anonymous Coward · · Score: 0

    What ads? We don't see them since our generation has always been using ad-block and will continue to do so. Heck, I even run my own Pi-Hole so I don't have to use software on devices that don't support ad-block. Yes, these devices will become consumer devices (available at your local BestBuy) as well - and will only increase in popularity as people realize how fleeced their internet data has become. If you want me to buy something make a memorable experience around your product or create positive reviews. That is all. See you never, Ads.

  23. The real future by Anonymous Coward · · Score: 0

    Is stringing up those bastards who decided to combine "force ads into every bit of content even if it's many times the size of the content" with "and now more bandwidth caps to charge them with", and leaving the hundreds of thousands of them across the world hanging from the trees as a warning to all the other trees.

  24. Best ads: the 3 Bs by cellocgw · · Score: 2

    Joe Bob Briggs had it locked for movie quality . For quality ads, I say skip the bodies and beasts.

    --
    https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
  25. Can't agree more... by Anonymous Coward · · Score: 0

    See, the reason why I use adblocking software isn't because I hate ads, it is because I hate the flood of SUPER annoying ads that are presented to me by so many websites. If the ads displayed were not so annoying, and weren't so plentiful, I would totally support giving ad revenue to the sites I visit.

  26. the future by Anonymous Coward · · Score: 0

    in a adblocked world is less but embedded ads. when you login to sites that account can be tied to meta data what you look at time you spend and profiles of common catagories based on that. in this there could also be shared meta data with accounts that you tie together like when sharing to facebook from another service and the like.

  27. E agora? by vireipatroa · · Score: 1

    E como vai sobreviver os publishers ? Acesse nosso blog Vender Salgados Congelados

  28. How to have better ads by taustin · · Score: 5, Insightful

    1. Do not serve malware. Ever. No matter what it takes. If you have to have an actual human being (who isn't a moron) personally review every single ad every single time it is served to prevent malware, that is what you have to do. If you cannot achieve this, close your doors and get a real job.

    2. Do not serve ads that contain so much a) animation or b) scripting that they slow down the browser to the point it is unusable. Or that it crashes. Ever. If you cannot achieve this, close your doors and get a real job.

    3. Do no serve ads that use more bandwidth than the web page they're embedded in by two or three orders of magnitude. Ever. If you cannot achieve this, close your doors and get a real job.

    4. Do not serve popup or popunder ads, or ads that load any additional windows of any kind. Ever. If you cannot achieve this, close your doors and get a real job.

    5. Do no serve ads that float on top of content, and do no rescale when I zoom in my browser because the web designer doesn't believe in using integer values for font sizes. It makes it literally impossible to read the content. Just do not do this. Ever. If you cannot achieve this, close your doors and get a real job.

    6. Do no serve ads that cover more than 25% of the screen that is visible when the page initially loads. Ever. If you cannot achieve this, close your doors and get a real job.

    7. Stop blaming your victims when you can't make a living because you refuse to do any, much less all, of these things. It is your fault you can't make your boat payment, because you are stupid, dishonest, and lazy. You deserve to live in a cardboard box, and have no choice but to eat your own home for food.

    1. Re:How to have better ads by Quirkz · · Score: 2

      You forgot, 8) don't play sound, ever, without the viewer's explicit okay.

    2. Re:How to have better ads by taustin · · Score: 1

      I didn't think of it because that's so common I keep the sound turned off virtually all the time. But good point.

    3. Re:How to have better ads by DidgetMaster · · Score: 1

      It would be an improvement if the ads didn't play sound at 3x the volume level of the regular content. I know, my bar is set pretty low.

    4. Re: How to have better ads by Anonymous Coward · · Score: 0

      Terry, dude, they can't follow your advice for their real content, what makes you think they will as long as they can make money off it?

      They don't care that it is crap, they get the money all the same.

    5. Re:How to have better ads by david_thornley · · Score: 1

      8. When serving ads on a touch screen, leave adequate areas for page manipulation (such as scrolling) so that even a somewhat clumsy person can avoid accidentally being whisked off to another site. (This is the single reason I installed an ad blocker on my phone. I was willing to put up with everything else.)

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  29. If ads didn't infect us this would not be out by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  30. "For more than a decade"? by Anonymous Coward · · Score: 0

    So... ads have been around since... 2007? Eh? Not even TWO decades (1997) would be sufficient... Idiots.

  31. Money for nothin' and chicks for free by Anonymous Coward · · Score: 0

    By giving away stuff for free for so long, we've created an ad economy that is bigger than it should be.

    Create the next SnapWhat'sInstaTwitFace, make it free so it becomes popular, then profit on all the ads. Media advertising in the US is around $200B. How many unicorns can fit in that corral?

  32. Commercials are getting better. by NoSalt · · Score: 2

    Used to, I absolutely hated commercials; I still do to a large degree. However, many advertisers are getting better, and there are, actually, some commercials that I enjoy watching.

  33. Re: UBlock = inferior + inefficient vs. hosts by Anonymous Coward · · Score: 0

    problem with hosts is it can not try to restructure page and it gets really big and can really slow down if used that way.

  34. Untrue & how/why (ez fix) by Anonymous Coward · · Score: 0

    Disable the slow usermode clientside dnscache service in windows & it's fine. This is a widely known fix for the busted with large hosts files windows issue there (Linux has no such issue mind you).

    * E.G.- I run a hostsfile on Windows 7 here (last decent windows version) that has LITERALLY 4,137,290++ entries in it (50 hardcoded favorites sites of mine @ top of hosts for FAST local resolution of those sites where I spend most time vs. slower remote to DNS resolutions turnaround time, & it also protects me vs. DNS issues like the Kaminsky redirect flaw OR dns being downed - REST of my entries are blocked ads & known bad sites/servers w/ malware etc.) - I fly this way, faster & more efficiently!

    APK

    P.S.=> Doing so saves cpu, ram & other forms of I/O wasted on that slow busted junkpile of a poorly designed fixed-length buffer structure service (disservice, lol) too... apk

    1. Re:Untrue & how/why (ez fix) by Anonymous Coward · · Score: 0

      And raymorris makes me hard.

      APK

      P.S.=> He really does!

  35. The future is an ad boot stomping a human eyeball by Anonymous Coward · · Score: 0

    forever

  36. Re: AdBlock = inferior + 'souled-out' vs. hosts by Atrox+Canis · · Score: 1

    i stoped using adblocker when they didthat proxy's and posibly no scripts(noscipt does other good things too).

    there are list to use too and you can use more than one plus any customs easy list's arepretty good. you will need a browser that embeds the adblocker lists or a addon that lets you customize it.

    I'm not a grammar or spelling perfectionist. You are welcome to continue to mangle words and sentences in any manner you like. But, you must be prepared to accept that if you can't be bothered to at least make an effort to properly structure a sentence I won't be bothered to grant your comment any credibility.

    --
    Charter Member of The Committee Group For The Elimination And Eradication Of Repetitive Redundancy
  37. I must be in the Future Future by sit1963nz · · Score: 1

    Wow, I must be years ahead of the advertisers because I dont see any ads at all.

    Combine a really big hosts file with ghostery and adblock + and they are gone baby gone.

    Sites that block me because I run an ad blocker, fine by me, I go elsewhere, I shop elsewhere.

  38. Re: AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Hosts can do gazzilion things a proper firewall can do.

  39. Welcome to the Red Queen's race. by AnotherBlackHat · · Score: 1

    I agree that there's too much advertising, but why would anyone cut down?
    Bandwidth is cheep, serving an ad costs almost nothing.
    If it's costs $0.0000001, the ad doesn't have to be very effective to be cost effective.

    Sure, everyone will complain, and even the advertisers will agree that the world would be better served with fewer adds.
    But they'll still want to advertise just a bit more than their competitors...

  40. blah by sootman · · Score: 1

    No matter what, the old saying will still be true: "I know that half of what I spend on advertising is wasted. I just don't know which half."

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  41. It's bitztream by Anonymous Coward · · Score: 0

    the autism-hating, custom EpiPen-hating, Musk-hating Slashdot troll!

  42. AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Adblock can't do (or do as well) 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C servers
    3.) Protect vs. dynamic dns botnet C&C servers
    4.) Protect vs. DGA botnet C&C servers
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoned/downed dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks & hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently (a 128-151mb memory hog http://cdn.ghacks.net/wp-conte...)

    ClarityRay defeats it

    Ab+'s bribed not to work by default http://www.businessinsider.com...

    AdBlock's SLOWER: http://superuser.com/questions...

  43. Once the majority of sites demand whitelisting by tepples · · Score: 1

    Sites that request to be white-listed in my ad blocker, or that won't let me see content without white-listing or disabling my ad blocker, never get visited again

    Let's say you do a web search, and you open several relevant-appearing results in the first page only to discover that most have only a paragraph of text at most followed by "Whitelist us or buy a month's subscription". If this becomes the new normal for more and more web search queries, what do you plan to do? Do you instead buy a month's subscription to read one article?

    And I "cut the cord" years ago, dropping ad-infested cable TV for streaming services that not only cost literally 1/10th of what cable TV costs today, but have no ads.

    Let me guess: no sports fans in your household, and the cable company serving your city is one of the few that doesn't toss in basic TV at no additional charge.

    If there are new, innovative, worthwhile products out there, I will find out about them eventually.

    From whom will you "find out about them eventually"? And as for the product or service whose sales pay the wages that keep a roof over your head and pay for the streaming services to which you subscribe, how do people who bought that product or service "find out about them eventually"?

    1. Re:Once the majority of sites demand whitelisting by mrchaotica · · Score: 1

      Let's say you do a web search, and you open several relevant-appearing results in the first page only to discover that most have only a paragraph of text at most followed by "Whitelist us or buy a month's subscription". If this becomes the new normal for more and more web search queries, what do you plan to do? Do you instead buy a month's subscription to read one article?

      I'd find a search engine that heavily penalizes that sort of bullshit in its ranking algorithm.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    2. Re:Once the majority of sites demand whitelisting by tepples · · Score: 1

      I'd find a search engine that heavily penalizes [anti-adblock]

      Let me know once you do. I don't even run an ad blocker per se, but I still get dinged by sites that confuse tracking blocking with ad blocking, particularly WIRED, the INQUIRER, and The Atlantic. I've got four web browsers itching for a new default search engine that demotes this crap in favor of, say, sites that self-host what ads they do have.

    3. Re:Once the majority of sites demand whitelisting by mrchaotica · · Score: 3, Informative

      In theory, you could use YaCy and adjust the algorithm yourself. Self-hosting my search is still on my "to-do" list (not my "done" list), though.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    4. Re:Once the majority of sites demand whitelisting by Mandrel · · Score: 1

      From whom will you "find out about them eventually"? And as for the product or service whose sales pay the wages that keep a roof over your head and pay for the streaming services to which you subscribe, how do people who bought that product or service "find out about them eventually"?

      You're right that we're reliant on advertising to tell us about the market.

      Even though advertising is spin, even if a time comes when we think advertising is obsolete because we have independent human or AI advisors researching for us, there will always be an incentive for a vendor to get an advantage through advertising (pushing something less than the whole truth), unless that too becomes widely-considered gauche and counter-productive.

      However paid media placements are only one type of advertising — an intrusive type that is well over-used. There are better alternatives.

  44. UBlock = inferior + inefficient vs. hosts by Anonymous Coward · · Score: 0

    UBlock can't do these as well as (or @ all) hosts do 4 speed, security, & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C's
    3.) Protect vs. dyndns botnet C&C's
    4.) Protect vs. DGA botnet C&C's
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks/hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use
    17.) UBlock now uses hosts (no DNS benefits vs. dns issues) - poor imitation = "sincerest form of flattery"

    Hosts = native vs. illogically "Bolting on 'MoAr'" & not ClarityRay blockable like addons.

    APK

    P.S.=> Hosts (1st resolver) do MORE w/ less in fast kernelmode & before slow usermode addons

    Hosts ~3mb vs. UBlock = 64MB -> http://cdn.ghacks.net/wp-conte...

  45. AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Adblock can't do (or do as well) 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C servers
    3.) Protect vs. dynamic dns botnet C&C servers
    4.) Protect vs. DGA botnet C&C servers
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoned/downed dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks & hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently (a 128-151mb memory hog http://cdn.ghacks.net/wp-conte...)

    ClarityRay defeats it

    Ab+'s bribed not to work by default http://www.businessinsider.com...

    AdBlock's SLOWER: http://superuser.com/questions...

  46. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

    1. Re:For the best possible hosts file? by Ash-Fox · · Score: 1

      Cease and desist these criminal activities, APK. You already know you are in violation of the Computer Fraud and Abuse Act and your persistence in this is involving us in your criminal acitivies along with damaging Slashdot as they constantly make the lameness filter more overbearing to deal with your spam.

      --
      Change is certain; progress is not obligatory.
    2. Re:For the best possible hosts file? by Ash-Fox · · Score: 1

      Seriously, cease and desist these criminal activities, APK. You already know you are in violation of the Computer Fraud and Abuse Act and your persistence in this is involving us in your criminal acitivies along with damaging Slashdot as they constantly make the lameness filter more overbearing to deal with your spam.

      --
      Change is certain; progress is not obligatory.
    3. Re:For the best possible hosts file? by Coren22 · · Score: 3, Interesting

      Maybe we just need a mod for spam. Then we can identify the spammers, and they might be filtered out to not be able to post anymore. What do you think about Ads for hosts file engines, and how we go about blocking such ads that are both offtopic and misplaced?

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  47. Red Bull gives you Nintendo Wii-ngs by tepples · · Score: 1

    *wiiings

    In fact, that's how I know it's been ten years. The Red Bull ads seem to have stopped once people switched from making toilet jokes about the name of a game console that Nintendo released around then to making "Red Bull gives you Wii-ngs" jokes. Either that or Red Bull's maker thought viewers of the channels that members of my household watch had aged out of Red Bull's demographic.

  48. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  49. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  50. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  51. No. Not at all. by emaname · · Score: 2

    My experience is that the advertising industry has inserted itself into the relationship between the customer and the supplier. Coming from a rural community, this was what I saw. My parents and grandparents were farmers. They didn't buy anything until they *needed* it. I can't emphasize the word *needed* enough. We were not flush with cash so many times we just made do with what we had.

    On the rare occasion one of us would actually intend to purchase something, we would go to the local feed store or grocery store and ask questions of the owners or the other customers. Back in those days, that's how it worked. There was such a thing as a community. People who lived and worked close together. They also had the tendency to look out for one another and help one another. So that's where you got your product info. Not from some "jacked up" "insanely enthusiastic" huckster. These neighbors and store owners were the early version of Consumers' Reports." If a product was good, you found out about it. And once you found out about it you... and this is KEY... looked for it because *you were interested* in it. You didn't buy it because some person on amphetamines was pitching it.

    Okay, sorry for the rant, but the point is there has to be a desire for a product before the chance of a purchase exists. Just because a manufacturer decides to flood the freakin" society in every conceivable form and fashion with their exaggerated claims and "in your face" effects does not mean their product will sell any more.

    So here's my advice to manufacturers. Make a good product and sell it at a reasonable price. You'll probably find that people will buy it and like it and you'll develop a reputation for having a good product at a reasonable price. Then tell the advertising hucksters to go pack sand. If you have a good marketing department you won't need much advertising. And if your product/service is good, you won't need to lie your ass off to sell it.

    So AFAIC, you advertising people and just STFU. If and when I want your product and if I find out it's worthwhile, I'll come looking for it.

    --
    An effective "democracy" creates the illusion the people have a say in their government.
    1. Re:No. Not at all. by david_thornley · · Score: 1

      Making a good product for a good price and having a good reputation helps sales, but most companies find that advertising also helps sales. In addition, most people have some disposable income (actually, all the people advertisers care about), and can buy things they haven't heard of before through the grapevine. Every so often, I've seen an ad and decided I might want what's advertised, and those ads have positive value for me.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  52. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  53. UBlock = inferior + inefficient vs. hosts by Anonymous Coward · · Score: 0

    UBlock can't do these as well as (or @ all) hosts do 4 speed, security, & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C's
    3.) Protect vs. dyndns botnet C&C's
    4.) Protect vs. DGA botnet C&C's
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks/hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use
    17.) UBlock now uses hosts (no DNS benefits vs. dns issues) - poor imitation = "sincerest form of flattery"

    Hosts = native vs. illogically "Bolting on 'MoAr'" & not ClarityRay blockable like addons.

    APK

    P.S.=> Hosts (1st resolver) do MORE w/ less in fast kernelmode & before slow usermode addons

    Hosts ~3mb vs. UBlock = 64MB -> http://cdn.ghacks.net/wp-conte...

  54. Re: AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    ...I won't be bothered to grant your comment any credibility.

    You did that by replying. Moron.

  55. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  56. Re: AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 1

    gazzilion [gaz-ee lahy-uh n] noun
    A large, flatulent tawny yellow cat of the species Panthera Leo. Males have a tufted mane and are more noisome.

  57. Not in a million years ... by gordguide · · Score: 2

    Advertisers who choose quality over lowest common denominator? Never going to happen. If that industry had any ... and I mean any ... ethics, there would not be late night ads for copper pots on TV. Or anywhere. There would be no way to get fake Viagra; you'd have to get the real thing from a real pharmacy with a real prescription from a real doctor. And the web would not have driven people into ad blockers in the first place.

    Let's not forget, Hosts files have been around for ... I don't even remember when I installed one for the first time, but it was around the time you could get broadband instead of dialup for the first time. So let's say 25 years. Probably longer, but I can only talk of my own experience.

    Yet, few people actually installed them. It was the banal drivel wallpapering every website on the planet that drove ordinary people to seek out simple browser add-ons that kill ads. And it was the demand for those plugins that got developers to build them in the first place. The industry has no-one to blame but themselves.

    And now we get this "it wasn't us, it was the other guy" plea from them to please let them serve us ads. Pretty please. We're sorry.

    Well, they're sorry all right, but not in the meaning they intended.

  58. Abstracts get indexed by tepples · · Score: 1

    Then see Google's cache

    Google doesn't publicly cache noarchive articles.

    if the paywall blocked Google, it wouldn't pop up in the search in the first place.

    When the publisher of a paywalled article provides an abstract of a few sentences to visitors and search engines, the abstract gets indexed. Journals in Google Scholar even get to "cloak", or send the full text to Googlebot but only the abstract to anonymous visitors. These sites sometimes pop up in general search without the cache option.

  59. Poor job impersonating me moron... apk by Anonymous Coward · · Score: 0

    See subject: You didn't do my usual SUBJECT line & "See subject" - you fail (& grow up while you're @ it too please).

    APK

    P.S.=> Pitiful losers only do what you did trying to "impersonate" my inimitable style & I see you can't prove my reply you responded to wrong either - DOUBLE failure for you! apk

  60. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  61. should be from the good-luck-with-that dept. by k6mfw · · Score: 1

    I didn't RTFA but I'm thinking it's an oxymoron to expect less advertisement in the future.

    --
    mfwright@batnet.com
  62. some ads are ok by Anonymous Coward · · Score: 0

    I'm ok with ads if (in order I thought of them):

    1) Static - no video, no moving banners
    2) Silent - no audio
    3) Fixed - no pop up/out/under/over
    4) No scripting
    5) Reasonable in number - a top and bottom advert is ok. One per screen is ok. 10 down each side is not.
    6) Limited in size - A nice standard banner size, no half page rubbish.

  63. Re: AdBlock = inferior + 'souled-out' vs. hosts by Stan92057 · · Score: 1

    normally i would post this link...

    http://gizmodo.com/study-people-who-point-out-typos-are-jerks-1767969516

    for you but hahahhaha ya this is one case where a grammar/spelling comment is justified..looks like cellphone typing to me though.

    --
    Jack of all trades,master of none
  64. Multiple Layers = What Ads? by Anonymous Coward · · Score: 0

    Vernicious Knid blocker in the external router.
    Yoyo Adserver list and a Customized adserver list in the interior firewall.
    Clickbait servers blacklisted at ISO 3.
    Containerized and sandboxed browsers.
    Only HTTP and HTTPS protocols allowed out from particular browser containers.
    Ad Block Pro.
    NoScript.
    Java disabled by default.
    Flash Player disabled by default.
    Vimeo disabled by default.
    Adobe Reader plugin disabled by default.

    One advert per week.

  65. Re:AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Honestly, I just pay your mom to blow me.

  66. AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Adblock can't do (or do as well) 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C servers
    3.) Protect vs. dynamic dns botnet C&C servers
    4.) Protect vs. DGA botnet C&C servers
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoned/downed dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks & hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently (a 128-151mb memory hog http://cdn.ghacks.net/wp-conte...)

    ClarityRay defeats it

    Ab+'s bribed not to work by default http://www.businessinsider.com...

    AdBlock's SLOWER: http://superuser.com/questions...

  67. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  68. AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Adblock can't do (or do as well) 16 things hosts do 4 speed, security & reliability:

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnet C&C servers
    3.) Protect vs. dynamic dns botnet C&C servers
    4.) Protect vs. DGA botnet C&C servers
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoned/downed dns
    7.) Protect vs. trackers
    8.) Protect vs. spam payloads
    9.) Protect vs. phish payloads
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dns request logs
    13.) Speed up 2 ways (adblocks & hardcodes)
    14.) Work on anything webbound multiplatform.
    15.) Ez data edit
    16.) Block ads more efficiently in cpu/ram/I-O use

    APK

    P.S.=> Ab+ does less vs. hosts less efficiently (a 128-151mb memory hog http://cdn.ghacks.net/wp-conte...)

    ClarityRay defeats it

    Ab+'s bribed not to work by default http://www.businessinsider.com...

    AdBlock's SLOWER: http://superuser.com/questions...

  69. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-5 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads & malware rob speed, security & privacy

    Hosts add speed (hardcodes/adblocks), security (bad sites/poisoned dns), reliability (dns down), & anonymity (dns requestlogs/trackers) natively

    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivirus + less security bugs/complexity

    APK

    P.S. - Safe https://www.virustotal.com/en/file/e01211ca36aa02e923f20adee0a3c4f5d5187dc65bdf1c997b3da3c2b0745425/analysis/1433430542/

  70. Gametrailers Anecdote by EnsilZah · · Score: 1

    A few years ago I used to visit Gametrailers.com daily.
    One day I started viewing a trailer and I got a message that I must disable my ad blocker to continue viewing.

    I'm fucking actively seeking out ads on my own volition and you're trying to waste my time with other ads I'm not interested in?

    I stopped visiting that site then.

    A few weeks ago I decided to check out what it looks like now, and apparently it redirects to a Youtube channel, I guess they couldn't make enough money pushing all those extra ads to maintain a site.

  71. OMG STAHP by Anonymous Coward · · Score: 0

    I would rather see off target adds, because I don't want you stalking me to try to pitch me the "right" product. Spend less money on the advertising world...make products cheaper and better.

  72. Re:If ads didn't infect us this would not be out by Ash-Fox · · Score: 1

    Really, APK? Seriously, cease and desist these criminal activities, APK. You already know you are in violation of the Computer Fraud and Abuse Act and your persistence in this is involving us in your criminal acitivies along with damaging Slashdot as they constantly make the lameness filter more overbearing to deal with your spam.

    --
    Change is certain; progress is not obligatory.
  73. Re:UBlock = inferior + inefficient vs. hosts by Ash-Fox · · Score: 1

    You must cease and desist these criminal activities, APK. You already know you are in violation of the Computer Fraud and Abuse Act and your persistence in this is involving us in your criminal acitivies along with damaging Slashdot as they constantly make the lameness filter more overbearing to deal with your spam.

    --
    Change is certain; progress is not obligatory.
  74. LOL - being on topic w/ hosts that work? by Anonymous Coward · · Score: 0

    See my subject Ash-Fox: You WISH you could be such a 'criminal' being on topic (you're not) w/ a program that helps as mine does!

    * :)

    APK

    P.S.=> Take your meds, mr. loony bird... apk

  75. LOL - being on topic w/ hosts that work? by Anonymous Coward · · Score: 0

    See my subject Ash-Fox: You WISH you could be such a 'criminal' being on topic (you're not) w/ a program that helps as mine does!

    * :)

    APK

    P.S.=> Take your meds, you loony bird... apk

  76. Re:AdBlock = inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    She blows me for free...

  77. LOL - being on topic w/ hosts that work? by Anonymous Coward · · Score: 0

    See my subject Ash-Fox: You WISH you could be such a 'criminal' being on topic (you're not) w/ a program that helps as mine does!

    * :)

    APK

    P.S.=> Take your meds loony bird... apk

  78. LOL - being on topic w/ hosts that work? by Anonymous Coward · · Score: 0

    See my subject Ash-Fox: You WISH you could be such a 'criminal' being on topic (you're not) w/ a program that helps as mine does!

    * :)

    APK

    P.S.=> Take your meds loony... apk

  79. The advertising industry is INDEFENSIBLE by Crypto+Gnome · · Score: 1

    The entire advertising industry has no morals, no ethics, and adds literally zero net value to the consumer.

    They're universally a pack of despicable lowlives who suck the joy out of life for others.

    Over the course of time they have demonstrated the ONLY good they could ever do for society is to DIE A HORRIBLE AND MESSY DEATH.

    Seriously, if there WAS no advertising industry AT ALL, the world would be a significantly better place.

    Die, die die, go away, get lost, stop pushing your crap in my face! I'm sick of the very thought of your incessant bullshit, die!

    Have you gotten MY message yet?

    --
    Visit CryptoGnome in his home.
  80. Fewer, better ads by easyTree · · Score: 1

    Taken to it's logical conclusion, a single really quite good ad which everyone sees once and then gets on with their life.

    I'm in.

  81. Except economics selects for shit by Anonymous Coward · · Score: 0

    When given a choice between a great ad that costs money and a shitty ad that can be had on the cheap, it will ALWAYS be the latter.

    Clearly the article author doesn't have a fucking clue about economics or his own industry - just making shit up.

  82. Coren22 - backup your lies about me, ok? by Anonymous Coward · · Score: 0

    "Apk doesn't think DNS servers are worth running & believes Microsoft Active Directory can run w/out DNS." - by Coren22 (1625475) on Tuesday October 27, 2015

    Instead of trolling me punk, prove your quoted words above Coren22: Where'd I say it? Show us. I say AD needs internal DNS far back as 2007 http://forums.tweaktown.com/windows/25596-how-secure-windows-2000-xp-server-2003-vista-fully-per-cis-tool-scoring-3.html?s=0ae07d5b5389e06fd6bcfd05bc2d2cc0/

    See "To warn users who have ActiveDirectory/AD LAN-WAN setups to NOT use external DNS servers" there on OpenDNS free (I use it) + AD in my security guide.

    APK

    P.S.=> Whose mistake is that Coren22? YOURS, lol (again) along with this one too https://slashdot.org/comments.pl?sid=10141067&cid=53725817/ idiot (I've got TONS more too)... apk

    1. Re:Coren22 - backup your lies about me, ok? by Coren22 · · Score: 1

      Yup, more spam, asking questions already answered repeatedly. It is good to see you still are acting like a 5 year old asking "Why?".

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  83. Need to view multiple faucet pages per article by tepples · · Score: 1

    Who cares about advertisers on the faucets websites?

    People who use faucets care because the lack of topic makes it take longer to build enough credit for a single page view.

    An advertiser on a site with a topic can assume that its readers are interested in the topic of said site. Therefore, an advertiser is willing to pay more on a site whose topic is related to what the advertiser sells than it would on a completely topicless site, making a faucet's inventory less valuable in revenue per page view. This means faucet users have to view several pages to earn an amount of cryptocurrency with a value equal to what an advertiser on a site with a topic would pay for a single page view.

  84. Coren22, can't backup your lies & libel? by Anonymous Coward · · Score: 0

    "Apk doesn't think DNS servers are worth running & believes Microsoft Active Directory can run w/out DNS." - by Coren22 (1625475) on Tuesday October 27, 2015

    Prove your quoted words above Coren22: Where'd I say it? Show us. I say AD needs internal DNS far back as 2007 http://forums.tweaktown.com/windows/25596-how-secure-windows-2000-xp-server-2003-vista-fully-per-cis-tool-scoring-3.html?s=0ae07d5b5389e06fd6bcfd05bc2d2cc0/

    See "To warn users who have ActiveDirectory/AD LAN-WAN setups to NOT use external DNS servers" there on OpenDNS free (I use it) + AD in my security guide.

    APK

    P.S.=> Whose mistake is that Coren22? YOURS, lol (again) along with https://slashdot.org/comments.pl?sid=10141067&cid=53725817/ idiot (I've got TONS more too)... apk